Hello, everybody. My name is Daniel Prince, and I'm the host of the Once Bitten podcast.
This is a podcast focused on Bitcoin. It's my mission to interview as many people as I can
around the different aspects of Bitcoin and help people understand exactly what Bitcoin
could mean for them and for their families and for their future. I hope you enjoy the show.
Thank you so much for listening.
the implications here urge everybody to take a step back try and process it it's still very very
raw more information is coming as we speak every minute and uh yeah i it's it's a tough one to
follow a hundred percent it's a tough one to follow uh follow it we shall and keep building
we must and i hope this episode brings you some some joy and shines a little light into some of
the darkness that's been uncovered and gives you something else to get your teeth into pun intended
pun fully intended this is all about bitcoin beef bits this is a great story a positive story a
wonderful story of Bitcoiners coming together and talking to their local butchers and explaining
to them the importance of adopting Bitcoin, accepting Bitcoin at the shop and then making
products for Bitcoiners. And this went very, very quickly for the butcher who is on the call today,
who went from zero to creating a high-end, quality-grade, premium product for Bitcoiners to snack on and eat.
And they are delicious.
And I hope you get to taste them soon.
And I hope you reach out to the guys if there's any way that you can add value
or if you want to get your hands on some of their product.
And hopefully you'll get to meet them at some of the Bitcoin conferences coming up over the next year.
which is a nice segue to shield btc hell btc hell sinky is going to go ahead again this is where i
met the bitcoin beef and bits guys this is where i got to taste some of the product uh so make sure
you hit the link in the show notes go find out when btc hell is going to be it's going to be
september and then get your tickets and you can get 10 discount using the code bitten they did
drop a code in here for me as well on this episode if you want to try the bitcoin beef and bits you
can get 21 discount using that code bitten as well and btc prague in june code bitten it's going to
get you 10 discount on all your ticket purchases so that's the shills there for the conferences
if you can't get across the conference get to your local meetup you can find them now on club orange
that's been rebranded from Orange Pill App.
If you're not on Club Orange, you should be.
Yes, you have to pay.
Yes, there is a reason you pay
because if you don't pay, that means it's free
and that means you're the product
and the app is for Bitcoiners and Bitcoiners only
who want to build and meet in real life.
So get over to the link in the show notes.
Get yourselves on Club Orange.
Finally, quick shout out for the show sponsors.
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So that's all I've got to say.
Stacks hats, stay humble, self-custody, educate others.
We've got to get back to the most basic thing here.
there's been a lot of nonsense noise that's been drowning out the signal and it's been going on for
at least 18 months maybe two years get your head out of the noise get away from never sell your
bitcoin take out my loan bro get away from bitcoin treasury companies get away from whatever the next
thing is coming the nfts ordinals runes any of this nonsense stay humble stack sats self-custody
educate others enjoy this one with beef and bits all right we are recording guys so we got uh yuho
and chris on the line bitcoin beef bits yeah bitcoin beef bits this is gonna be there you're
holding it up you're holding up a package there yeah yeah i'm just gonna go ahead and show you
guys what the beef bits look like like straight away these are the beef bits wonderful and for
those that aren't watching on audio only it's basically the best way i would say to describe it
beef jerky or salami or no no no no all right i should have asked the question why why would
have i assumed something lauren i don't know shortly it's it's a beef crisp beef crisp
no additives no sugar completely crispy beef chip okay yeah so for american listeners crisps to us
is like what chips are to them so like a potato chip that you'd open in a packet
the same kind of thing but basically pure beef yes yeah the funny thing though the the word jerky
comes from an old native american word sharké which means dried meat so so anything you know
called jerky is practically a heritage from that word so it is dried meat but people see jerky as
as the modern product you see in every stores now,
which is full of sugar and soy and syrup and all kinds of fiat stuff.
So this is, we don't want to be that.
Okay. Dare I say the word biltong and now offend all of the South Africans,
or are we all good with that?
Biltong is pretty good. It's a spicy version, air dried.
reminds a lot of the traditional Finnish air-dried meat,
what they make up in Lapland from reindeer.
It has vinegar in the marinade,
so it helps with the preservation.
But it's chewy, and the beef beets are crispy.
Okay. All right. Well, good.
The texture is really different.
So Chris is the BTC butcher,
so he knows all about the meat like he's an expert on the meat
where do you get your beef from or your meat from to make this
so uh since 2012 uh i've been working with with around 200 different producers
here in the helsinki finland southern finland area and i i worked together with about five
five butcheries and slaughterhouses.
And we have our own butcher store and butchery in Helsinki.
So we source from around 200 different farms.
All is grass-fed.
Unfortunately, we can't say everything is organic
because some refuse to follow the organic bureaucracy rules here in Finland.
So even though they are grass-fed and grown on hay,
and grass they can they're not allowed to be called organic even though the production is very much so
so yeah we we know where the beef comes from uh we can name the farm we can name the breed
uh the producers call me and ask that hey now it's going to slaughter how many do you want
and we make the deal and the bodies come to us and we cut ourselves wow do you understand what
what he was saying about why they're not allowed to call it organic because um they're not allowed
to because i don't know because they're not following certain regulations well the the
bureaucrats uh that say to be organic you have to do this this this this this this this and this
even though the farmer already does that yeah but why would you therefore have to submit all
of that paperwork just to get a certificate to say that you are selling organic It just nonsense And it probably costs a lot of money and takes a lot of time Yes and they charge the whole food chain all the way from the primary production
The farmers pay their fees and do their bureaucracy.
The slaughterhouse pays their fees,
do their bureaucracy,
all the way to the last final price,
which the consumer pays,
which is way more than needed
because you have to cover a lot of expenses
on the way there.
just to say this cow ate some grass
yeah that's
ridiculous
but if you bring it up in a slaughterhouse
and do whatever you want
sorry bring it up in like industrial
kind of farming and follow those rules
yeah
it's cheaper to get
so which makes no sense
because the animals had a
shitty life
yeah I'd rather have
peasy meat than
dull sad meat exactly that is very right that's what we work for
sorry that's what we work work for so you're asking me a question like oh um
do you have any follow-up questions i do not yet yet they'll come that is true um
Are they delicious?
Ooh.
Yeah, I was going to say, that's a bit of a silly question.
Do you ship worldwide?
Not yet.
No, we only ship EU-wide at the moment.
Again, with the regulations and the product being meat,
there are things that you are
allowed to
export
and not allowed to export
if you're going to the
like if you're not
smuggling it in your backpack
or in your luggage
so from the web shop
we are shipping EU wide
not internationally or worldwide
yet
but shout out
shout out to the whole world
we are interested in discussing opportunities with people that would be interested
to support their local farms with this definitely straight to the point
so you want to help people say they want to set up their own bitcoin beef bits in their own
jurisdiction you want to just open source everything that you've done and give them
like the the game plan that you've put together look at different opportunities yes perfect
excellent all right well thank you lauren thank you for having me and thank you for answering my
questions be good thank you bye bye let me grab my laptop i need you some homework
right okay guys uh let's start with bitcoin origin stories so people can get up to speed as to
you know who you are where you come from how you discovered bitcoin and then we'll get into all of
the fun stuff after that okay you start okay uh sure uh uh i guess i got into bitcoin
like like properly into bitcoin in 2020. I had just sold my company and left the company who bought
my company and I had a lot of free time in my hands. So I had previously like so many of us
Bitcoiners bumped into Bitcoin like in 2013, I think, or even 2011.
I remember downloading the software back in the day, but because you couldn't mine Bitcoin
with a CPU anymore, I quickly removed the software from my laptop and didn't think about
it all afterwards and then obviously there's life so you're busy and you don't think about
these things but once I had time in 2020 to take a really proper look at Bitcoin, read
about it, listen to podcasts, watch videos from YouTube.
I really, really got excited about the idea of the whole neutral money, global money, rules without rulers, aspects of Bitcoin as a tool for freedom.
It's a really powerful tool for freedom.
So that got me excited about five and a half years ago.
been reading about it ever since obviously in the beginning when you once you get into it you're
usually in it for money as well but nowadays nowadays it's more about the freedom aspects from
And I think, yeah, and I think like in 2020, the spark that actually got me interested was, yes, I had a lot of free time, but that was the year when in August, I think Michael Saylor bought a lot of Bitcoin for his company.
And that was something that made me rethink because previously I didn't see a use case because I didn't know about it that much.
but that made me rethink because somebody putting in a billion dollars worth of his own wealth
means that he must see something in it and so that was the spark for me to start learning about it
yeah perfect time as well because you well you just sold your company so you had the free time
lockdowns were rolling in so you had even more free time and uh there was plenty of information
out at that point you know that there's books and podcasts and uh anything else that um you could get
your hands into and a good did you find the uh the bitcoin scene in finland quite quickly or did that
take a little while for you to fall into no i i didn't like find the community i think it was
I want to say a year, but it might have even been more than a year before I actively started to
look for a Bitcoin community in Finland or in Helsinki. I first just read about it and,
you know, talked about it anonymously online and like listened to podcasts and stuff like that. I
I didn't feel the need for the community.
But since then, since I've been an active member of the community in Helsinki,
it's been great because there's a filter with the community
where a lot of the Bitcoiners see the world the same.
And the community feels like your own.
How about you, Chris?
Well, funny thing. I didn't know anything about Bitcoin before last July.
Even though, as we run our butcher shop, one of our regular customers is one of the first Bitcoiners in Bitcoin history.
Shout out to Martti Malmi.
yeah
and
in late July
this
guy walks into my
shop
and you can see him right here
and he brings this
machine with him
and
explains who he is
and yeah they're arranging this
BTC Hell conference
and
yeah
he plugs in the machine and asks that can we do something and and before this i've been making
jerky and drying ground beef and making built on and so it clicked right away that okay
this is the the miner it produces heat and airflow what i need and and and i said hold my beer
from there it went actually Chris I think I talked to your wife first so I marched into the shop
and asked Minna your wife whether or not she knew anything about dried meat
so there was a discussion it just wasn't with you and me before I brought in the machine it was
between me and your wife.
So we had a discussion.
And once you came in,
I was already, you know,
going back to my car
to get the machine to show you guys
what kind of heat the machine produces.
So you had a Bitcoin ASIC with you.
Yeah.
So like that's Chris's point of view
is like that I just came into the store,
but there was actually a pre-story to that,
which was that because I am one of the co and founders of BTC Hell which is the first Nordic Bitcoin conference ever And we held it for the first time last August
And.
I was part of the organizing team looking for things that we could show
the audience at the conference that would be cool.
And on a personal level, I had had discussions with Bitcoiners in Helsinki during meetups and whenever about drying meat with Bitcoin miners.
So that the idea was something that kind of had developed over months or even years beforehand.
And the conference was a kind of a place where I wanted to, if I could, I wanted to have that on display, just have somebody come and dry meat at the conference for people to see that you can actually capture the heat and use it for something else than just heating your house, for example.
You can do other things as well.
So that was the reason I was looking for somebody who was familiar with the meat drying things, because that's not what I'm familiar with.
I don't have a butchery or understand the cutting or other processing that goes into actually producing something that you can eat.
So I first tried to contact one of the big jerky manufacturers in Helsinki or in Finland.
But they said that no, no, no.
They came up with all kinds of different excuses and reasons why they won't be doing that
and why they don't want to be part of the Bitcoin conference
and why they think it's a bad idea and whatever.
So I had those discussions and like with Chris, it was completely different.
Like I came into the store.
I wasn't expecting really anything to happen because it was in July and the conference was going to be in August.
So there was a month, about a month left for something to happen.
but
like once I talked with
Chris's wife and once I showed
Chris the
minor it was like
Chris said it was a genuine
hold my beer moment like
he just took the idea and
went and then
what made you walk into his shop
did Marty tell you that
he's a good guy or was it just
complete coincidence
I don't actually remember who told me about the butchery, but somebody told me about the
Kotitila. Chris has a shop in Helsinki and so it was nearby to me and I could just walk in and
you know, go ask.
I don't remember why,
but I do remember
that I was
kind of already given,
I had already given up on the idea
that we won't be having
any neat drying going on
in the BTC Health Conference
because nobody just
wants to do that. But I remember
Kaisu, who's the producer
for the conference, she told
me to try
try one more time
because she thought
that the idea was so cool that
she actually wanted to
produce that kind of
booth at the conference.
That was going to be my
final try. I wasn't going to go
and ask anybody else anymore.
Wow. So many cool
little serendipitous moments here.
For those people that aren't aware
of who Marty Malmi is, I believe he's the
second person to have ever
interacted with Satoshi.
And it was some of his emails that were just recently released a few years ago now for the Craig Wright trial.
So, yeah, Marty's been around a long time.
So, Chris, Marty's one of your customers, like just randomly, like this dude's walking in and out of your shop.
He was as close to Satoshi as you could ever imagine without even knowing it.
That's incredible.
Well, there's a funny story regarding this.
see
Marty is a big carnivore
right so he's been
ordering online and we've been delivering
and
we never had a talk about these
beef bits or anything
and I hadn't met him
actually he always ordered online
and
at the event the BTC
Hell event I stood at the
booth and I was chatting with somebody
who was enthusiastic about the product
and all of a sudden this goth looking guy
comes standing by the booth and tasting and having the meat
and I keep talking with the other guy and he turns
looks at the other guy and his eyes
rolled and asked, hey, are you Marti Malami?
And he's like, yeah. And then I remember
the name. Hey, dude, you've been ordering tons of meat from us.
what's up
and then I get to know
the connection with Bitcoin
and the name and all this
and we started
talking and he
gave recognition
to what we're doing
and also thanks
for all the meat he's had
during the years
and then we just started chatting
hey if you want to see where your
meat comes from why don't you come with me to
the butchery one day and we cut together
and that's what we did
that's so cool
right okay so
I remember like at the conference
Chris because he was really new
to the scene he didn't know anybody
or didn't know anybody's
face basically and
I was standing at the
I mean I
didn't stay at the Bitcoin
Beef Bits booth the whole time
but when I was there I was just pointing
to Chris look there's this
celebrity guy I don't know he's going to taste
the product and I was all excited
about people coming and tasting the stuff
and he was just nonchalantly
like oh who's that
I was
star struck
at the booth and he was just
business as usual
people tasting the meat
so Chris once
he's like fired up this machine
like what goes through your mind
like I've got this dude in my shop with this
like shoebox size looking computer with a fan on one end he's really excited about something like
this is weird no no i'm i'm sort of a a steampunk wannabe engineer myself so i kind of got it
immediately uh i i i uh i took the machine it had the nozzles and and i went to straight away to
measure everything and look for parts. I converted an old freezer to a drying chamber.
And then I started thinking about all the filtering and the fumes and the particles and added that to
the process. And we just did a test run right away and we hit, we nailed it right away.
So it was a very straightforward, quick thingy, including design, production, packing, setting up for the conference.
Okay. All right. So what kind of, what cut of meat are you using then?
Beef, obviously. It's the top round or the eye of round, which are the leanest cuts.
and that obviously my mind is thinking i'm going to fire dumb questions at you
the leanest cuts because you want to reduce the drying time as quickly as possible would that be
why and reduce the fat because we don't use any preservatives or additives and the fat is the one
that gets moldy.
Okay.
So that's why we do it completely fat-free.
Okay.
So completely fat-free, a marketing gimmick for some people out there.
And so now – so you've got – how thin do you slice it?
You slice this stuff and then hang it in your drying chamber
and then just pump the air through the asic,
through the drying chamber, and for how long?
Talk us through the process.
Yeah, well, we slice it, of course.
We have to salt it properly.
Okay, so how thick is the slice?
The raw slice is about two and a half centimeters.
Oh, two and a half millimeters, sorry.
Two and a half millimeters, and how long?
They're just sliced through.
There you see it.
it's like a penny thick as a penny huh right okay so you don't do strips first and then break it all
up no we cut it over the the fiber right not along the fiber as we've built on our jerky
so it's not chewy just crispy and and uh and and then at the moment the chamber we have
it dries 30 kilos of raw beef in 16 hours.
Right, okay.
And are you using a very sharp knife, hand cutting this,
or a very precise slicing machine,
or just the type of thing you see in any deli We have a charcuterie cutter that does the job okay yeah right so you can fly out 30 kilos of those chips and then they go on what like a wire rack or something
and stacked into the the the the freezer yes yep yes and then the uh how many sats have you uh
mind are you keeping a spreadsheet of that that's your whole stuff right okay and dare i ask
Are you solo mining?
Are you pointing at ocean?
What's kind of like the ethos to the mining side of this now?
Yeah, we are mining and we are getting sats in return.
But at our scale, it's obviously since we are not scaling the production just yet,
it's not a massive amount of sats that we are producing.
we're not running the
miners in between
the drying runs so
only when we are producing the meat
we are mining at the
moment at least
I don't remember
from the top of my head how many
sats we've mined but
it's about
like when we
compare the
profits of the mining to the profits from just selling the product, it's something like
3% maybe of the total cost. And since the margins on the product are
lowish.
It is actually a relevant
part of the
whole
profit margin
or will be once the
operation gets scaled up.
And as for like, do we
solo mine? No, we don't
solo mine. We want to
ideologically
contribute to the...
Well, we could solo mine
and contribute that way, but we
We've chosen Ocean as a pool to actually generate some revenue
and keep track of the revenue and see if it will have an impact at some point.
And Ocean is, I think, the best choice for somebody who wants to decentralize
or help with the decentralization of the mining at the moment,
since they have a variety of templates that you can pick.
You can even do your own if you're into that,
but you can pick their non-spammy template
or you can pick core template if you want to have spam in the blocks.
And then they have the Lightning payouts.
So you can set up the mining so that you can actually get paid
even if you're not mining that huge of a –
at a huge hash rate like we are not.
So those two things combined make us mine with Ocean.
And what is the machine?
Is it an old S9 or what have you got there?
We have an S19J that we are using.
Obviously, if and when we scale up the production,
then we will have to calculate what makes sense
in terms of like the actual capital required and the SATs that it's producing.
But at this stage it doesn't really matter what machine we are using.
It's more of a cool example of a use case for heat capture than something that would be super relevant
for the operation at the moment.
Right now, we need to find the meat-loving Bitcoiners
who would like to try the product,
who would like to, you know,
actually be our customers for the beef bits.
I have my five cents regarding the efficiency
in production aspect.
One thing that I got interested in from the start
was that this machine pays for its own electricity
because all the drying I do otherwise, I pay for it.
But this little thing keeps stacking up those SATs.
So in that sense, even those 3% are a lot, in my opinion.
Yeah, yeah.
Like I said, it's not like we are producing a ton of SATs,
but it's not insignificant either.
it's relevant
because once you scale up the operation
then obviously we'll also scale up the costs
for the drying
and at that stage
it makes sense to eliminate
or balance that cost with the SATs production.
I'm not saying that it's a pure marketing gimmick
it's not, it's relevant
but it's not the most relevant.
The most relevant part of the product is the product itself,
not the mining.
Like the beef bits, they are a great product,
and that's the most relevant part of the operation.
Yeah.
So, Chris, is 30 kilos, do you think,
is that the maximum that one machine could dry at any one time,
or could you push that?
Well, now you took the words out of my mouth.
Good.
Perfect.
No, see, the thing is that we haven't even been able
to take out the full potential of this ant miner we have.
Because as we added those filters,
we have a HEPA-13 filter that takes all the particles
and then we use an active carbon filter for all the fumes.
So we can't push it to 100% or overclock it
because it will choke.
So I'm very excited.
We've already had an evolution in technology
regarding beef, but we started with a small freezer.
We called that the beast.
And that machine, it processed 15 kilos.
And we had a certain amount of hashing there.
And then I converted a larger freezer, which we call the Predator.
And that can do 30 kilos.
And my next vision is to do the hive where we have these rollers.
We can roll into a room which is filled with three ant miners of air
and do mass production.
Mass production meaning how many kilos do you think?
Would three miners be able to dry?
And how short a time?
It's impossible to tell.
also in the fan power
it's just an
exciting experiment now to go
onwards now
so product wise
I mean you've been doing this
for god knows how many years
you know a good product
when you see and feel and taste
one
without being too much of a shill
when you first
did this
and you got the finished product
What did you think? What was going through your mind?
Well, we've done this before with a regular drive.
Okay.
But I was excited about the opportunity to do it with the Bitcoin miner.
And as I said, it pays for its own electricity.
And also the opportunity to contribute to a non-fiat production.
you know that's they the guys say that i've always been a bitcoiner i just didn't know it
yes i mean that's that that's completely true like yeah
six months later and he's already quoting memes and uh
actually i we were in after the btc hell we were invited to lugano to plan b's conference and and
And there I sort of got pretty orange peeled by Jimmy.
Jimmy Song.
Yeah.
Of course.
Another big carnivore.
I'm sure he's a big fan and will be one day a big customer.
Yeah.
He was excited.
I mean, there's a lot of carnivores in the community.
Yeah.
Well, and then just meat lovers in general, for sure.
Yeah.
The conferences seem to be...
So we sold out in BTC Hell when we first did it as a...
We didn't have a company or anything.
We just produced the stuff, did a test run.
I think, Chris, you produced something like 200 bags of the BFITs,
something like that.
For the first conference, yes.
Yeah, and we sold out at the conference.
So definitely Bitcoiners were curious about the product, wanted to taste, try the meat.
And I think most of the people who tried the product actually liked the product as well.
And for Lugano, we did a batch of 400 bags, something like that.
So double the batch of.
Foroita laitettiin Lugano myös Sain.
Näillä lastenissä hyvin aloittain firmat On roomon vaikutusta
pitkäkin kaupungassina
Toreen k dazzleHA soldat
Käyn v abovean
They appreciate not just the fact that it's been hash dried with the Bitcoin miner, but also they like the product itself, like how it tastes like meat and how there is no fiat shit like sugar in it.
And they appreciate that as well.
People coming up and buying one bag at a time or is someone buying 10 bags or ship me a crate?
We have whales that buy 21 bags.
I mean, we actually do have some people who have bought 21 bags from the web shop.
From the web shop, people don't usually buy singles because the shipping cost to ship to Europe is about 10 euros, 15 euros, depending on where we ship.
In Finland, sometimes people buy in lower amounts because we ship from Finland, so the shipping cost is less.
But I think at the moment, the most popular bundle that we sell through the webshop is either the five bundle or the ten bundle.
So five bags or ten bags.
And what's the price per bag? How are you pricing that?
Pienoinen paikallinen paikallinen on 12.90 euroa,
plus VAT, ja VAT on seuraava, että oletko sinut.
For example, in Finland on 14% VAT on paikallinen,
ja tämän paikallinen paikallinen paikallinen paikallinen paikallinen paikallinen paikallinen.
Value-added-taikallinen paikallinen?
What value did I add?
Yeah, I mean...
Always my question.
Yeah.
Where's the value that you added?
Just causes problems.
Yeah, yeah.
It's a...
I mean, it's a mess in the EU.
But the price...
I just want to make one point,
which is related to the production
and the product
and comparing it to jerky.
Muyовutferuin tekemisön kedeksi played on kessyt y du간inan keinem lottiut questi holemaisivat kaatko kiertii yh sayes on
lasten kuinko..
�Cojin on yhtävi riporat thanking yli taas trENsmseärä runninga kiertaa brokerskin
250 g of raw beef that goes into producing a 100 g bag of jerky.
But in our case, it's actually half a kilo of raw meat to produce 100 g of beef beets.
So, since there is far less water in the end product, there is actually more meat, way more meat, double the meat in 100 gram bag of beef beets than there is in jerky.
That's very right. Just to get some numbers, jerky is normally about 20% humidity and 5-7% sugars, where beef bits is less than 8% humidity and no sugars.
So we use half a kilo of lean beef roast to create 100 grams of beef bits.
Wow
So for those people that are
More conscious about protein
And intake
This has just got to be packed
Full of the good stuff
It's 93% protein
93 grams in 100 grams
Really?
Yes, it's more than in those protein shakes
You can buy
93 grams per 100
Can you eat a whole bag?
Is this why people buy 21 bags at a time?
Because they just sit down with a beer
and before you know it, the whole bag's gone?
You can.
I mean, eating a small snack bag
and you've eaten half a kilo of beef.
Yeah, I mean, in Lugano,
I think some people bought one bag as their lunch
and they were full after the one bag
because it's half a kilo of meat worth of energy
in the one bag.
Ja voit yhd monta energiaa pu었다 manettesä kotakas.
EnnapaVI foristamu Hermille oli Luganna,
kun jä�asseen seti infrastructure-mine.
Sitten turin ensimmäinen jälkeä siihen on että roon 他 breakdowni,
kanattaa kaivorenetään.
So it's a really, really great product for that type of thing as well.
Perfect thing as well to put in your kids like packed lunches.
If they're at school or going out on trips or whatever else.
Like it's so much better than like just your generic bag of chips or crisps.
So I just full of shite.
Yeah, absolutely.
Like I absolutely.
If your kid loves meat or likes meat, this is a product that you can absolutely give.
So how do we get you guys...
UK is a problem for you, right?
You can't ship to us?
Yeah.
Right.
No, I actually think we took a look because I think there was some sort of a Bitcoin Christmas shop
that was supposed to be set up in UK before Christmas.
And we took a look at the regulations at the moment.
And at least before Christmas,
it was the case that you couldn't even bring meat as an individual.
It was all forbidden.
Bringing meat from EU into UK was completely not allowed before Christmas.
But we've heard that there's going to be some sort of Bitcoin conference in the UK or Ireland.
Wink, wink.
So that was my next question.
Is that the idea?
Just to get to as many conferences as you can with the product to get it out to, I mean, where's your market, right?
Obviously, people have been eating biltong and jerky and whatever else.
And Chris, you could probably sell it on, you know, without selling it under the brand of Bitcoin Beef Bits.
Although obviously that is a gateway orange pill as well.
Do you do that actually?
Do you have two separate lines, just Beef Bits for like the normie people that walk in and not going to take a second look because it says Bitcoin on it?
Not at the moment.
Once we hooked up with Juho to make the Bitcoin beef, which we kind of private labeled it,
and everything that comes in this way is...
But we have other products, though, and know that meat market.
But I just want to add one thing, what we talked earlier about, the use.
I mean, the healthy snack and all that.
That's only one way to use the beef bits, because as it's not fried, it's dehydrated.
means that it will resume its soft form as meat once hydrated.
And therefore, it's a perfect survival food.
It lasts in room temperature forever.
You just add hot water or broth and you have a meat soup.
Or you throw it in a broth and cook it for a longer time, you have a stew.
So this is the ultimate survival food.
Or if you want to prepare for Armageddon, it's good to have it in your closets.
So now I love it.
You're talking to the preppers as well as the Bitcoiners.
It's of course a big crossover of those two groups.
Yeah, yeah.
And that's like one of the, when we were talking about the fat in jerky,
that's one of the key aspects is that Bitcoin BeefBits is actually shelf stable
and will stay good for, I don't know, I don't know how many years can we promise, Chris?
I can't promise anything.
But in practice, if you keep it dry, if you store it well, it'll stay good for a really long time.
Just basically keep it in the packet and you're good to go.
Yeah.
And even if you open it it okay unless it gets very humid Moisture yeah Moisture yeah Because of the low content in the end product
So what's the other 7% then, Chris?
Because you're not adding anything, as you've said.
You're just drying out the meat.
It's 93% protein.
The other 7%, what's that made up of?
3% salt and 4% is very thick collagen.
Right.
Yeah.
Collagen.
That's what all the women want these days.
That's why we have the broth.
Right.
In the broth.
Yeah.
like to use this to make a broth because uh my wife uh is very up on this kind of stuff like uh
you know listens to all of the that there's actually a great podcast you guys should go on
called um if they're doing interviews with guests but i don't think they have yet it's called the
healthy bit and um yeah a couple of uh two british bitcoiners that uh that are doing that one and
yeah so check that out follow them and reach out and let them know about your product
because yeah um you know like collagen is so good for so many different things so in
one packet and salt obviously salt is there for the electrolytes and whatever
this is like the elixir of life guys like the ultimate like biohacking anti-aging
and you know dried with hash power love it you're gonna get to the biohacking events next
As well. I mean, the biohacking is actually a part of our butcher shop philosophy anyway. We are nose to tail and zero waste butchery. So as we get the full bodies from the producers and the slaughterhouses, with it comes the full set with organs.
so what we do we we we we render the fat we make rendered beef tallow from the bones we cook broth
and in every single part of the meat is used and even those parts from the organs which are not put
into our ground beef we make ground beef with liver kidney heart and bone marrow even the beef
testicles we use in ground beef.
And those parts which we don't use for human food, so-called,
we make dog food.
So the only thing we throw away from the whole body are the bones
after we've cooked the broth.
So the dog food, what wouldn't be?
That would be the cartilage and all that kind of stuff, I'm assuming.
And the real tissue, the sinus, ligaments.
Yes, pretty much. There's 30% lungs, 30% fat and ligaments, and 30% beef, meat in the dog food.
And I just love that Koti Tila, like Chris's shop, has this no waste thing going on with the meat.
And then we combine it with the no-waste idea of capturing the heat from the miner, because that's kind of a no-waste thing too.
So I just like the idea that those two no-waste policies kind of merge at the end product here.
So the first thing I'm thinking right now is any of the conference organizers that are listening should get involved in touch.
But here's the problem, though, because if you want a booth, you have to pay up front for that booth.
And some of these conferences can charge thousands for that.
I mean, it's a great thing to have on display and the audience will love it.
So we do feel that if there are conferences out there that would like to have us, they might want to give us a little discount on the booth just because it's such a cool thing to put on display at the conferences.
The other thing I'm thinking along these lines right now would be that they're perfect to slip in the goodie bags, right?
for um you know every conference hands out some kind of goodie bag of some sort and sometimes uh
even vip ones um have slightly more things in whatever else there's goodie bags usually
thousands of them has anyone ever contacted you about uh about that because it seems to me like
this would be the perfect the perfect product and if you'll do if someone's ordering like say
3 000 bags you could obviously do some kind of deal i'm assuming it's not going to be uh the retail
price yeah obviously if somebody's uh ordering that kind of volume we can discuss the price it
doesn't have to be the retail price for chris can you can you knock up 3 000 bags how long is that
going to take you anytime now another aspect is also i mean these are awesome like company gifts
So if a company wants to buy a stack and hand out gifts to their customers, which are related in the Bitcoin scene or anything, that's an opportunity as well.
We can do marketing campaigns on our bags and handouts as well.
Yeah, for the Plan B conference in Lugano, we actually did kind of a special edition packaging for them.
some pictures from the local scene, like the Satoshi statue that they have at the conference,
and we labeled it as a Genesis edition for the conference.
It had a cool design different from the regular package that we sell online at the moment.
but yeah I mean definitely
if people want to give them
out as in gift
packs or as corporate
gifts we do have
some people who we know
have bought them from
the online shop just to give
their customers
so as gifts
before the Christmas
I guess
a few
Can I float you a marketing idea, a gimmick?
Sure.
A Willy Wonka-style marketing idea whereby you would, in a certain, every other like 100 bags or something, you would just drop in a little gift like 21,000 sats, a lucky winner.
Because that would incentivize somebody to open the bag rather than prep with it.
One funny thing.
I mean, we talked about Martti earlier, right?
Yeah.
And Martti came to the butchery to cut with me one day.
And from that cow for the Genesis edition,
we had a couple of nuggets from the beef Martti cut.
So there was a little Willy Wonka thingy there going on.
Yeah.
And we still have some of those bags left.
I think at the online shop,
if somebody wants to find
a Marty Malamy golden nugget in a bag.
What's next then?
Obviously, 2026 is get out there,
hit the conferences, get the word out,
get on some more podcasts,
do all the things.
But what are the plans?
Do you have a clear vision of stages
that you want to take and goals that you want to hit?
Or is this kind of like, let's throw shit against the wall
and see what happens now?
I mean, the plan is to get, well, the online shop going, obviously.
So we need to get the word out there that the product exists
and we need to get people try and taste it
because genuinely it's a really, really good product.
So the problem with the online shop is that people rarely order one bag.
So it's kind of if you haven't tasted the product like this, it's a little hard to bootstrap the webshop without going to conferences.
conferences So that one thing that we are going to go do So just meet people where they are physically present and we can give out beef bits for tasting so that people know that this exists and it a great product And hopefully they then have the guts to order a bigger batch from the online shop But we also looking for retailers So So if somebody wants to have Bitcoin beef bits in their whatever be it a Bitcoin shop or be it a some sort of a prepper shop or let say outdoors shop then we are looking for those as well
So kind of reaching other target audiences, not just Bitcoiners over this year.
And that kind of to go back, I wanted to touch the point on do we label it just beef bits for the normies, which probably would kind of make sense.
But at the same time, I kind of like the idea that we can sell something to the normies that has Bitcoin on them, on the product.
So that's a way of introducing Bitcoin in a sly roundabout way to the normies.
So I like the idea.
If we can do that, then I think we could maybe try and keep the Bitcoin on the packaging, even if we're selling to the normies.
you could always put it in the small print i guess yeah maybe this product has been made using
you know the residual heat from uh bitcoin mining machines uh yeah there's i mean people listening
to this are going to have such a ton of ideas so i urge anybody listening right now just to reach
out to you ho or chris and um with your ideas with your skill sets maybe there are some people
working in retail that are close to the decision maker
that might be able to start stocking your product.
Whatever it is, it's essential that you reach out.
Chris, do you do experiences like learn how to butcher half an animal
or anything like that that people can come and pay in sats with at your shop?
Yeah, we actually accept Bitcoin at the shop now.
Juho and the team set us up
so we accept both in the store
and online
Are you on BTC Maps?
Are you on BTC Maps? Yes you are?
Okay, good
Thank you
Nathan would have killed me if I didn't ask that
We do, we sell
like a whole
or half a cow
to people and they're allowed to join
to cut, to see, to do
We haven't been doing courses
yet
But I mean, it's doable. Whoever wants to come in and learn, you know, as Martti, he just came and we did it.
So maybe we could convince Martti to be part of that course.
So come join us. Come join Martti at the butchery at Kotitila's shop in Kalasatama and cut meat with Martti.
Well, it's doable. But then when you asked about 26, what plans and production wise, I'm going to experiment on increasing production capacity. I'm interested in that to prepare. I mean, we're not there yet that we would need a ton of beef bits, but I'm very interested in preparing that.
and the recipe is there.
It's good to go.
And as mentioned earlier,
I'm not capable of providing beef to the whole world.
So therefore, I mean, there's an interest
to discuss licensing production
so people can support their own local beef production,
either in the UK or in the US or wherever.
So first thing, Texas Slim is coming to mind with his beef initiative over in the US because he's very, very close to all of the ranchers.
Well, not all, but many of the ranchers out there.
And there's huge mining out there in Texas.
So that's the first person I'm thinking of right now.
So once this is released, I'll send him the link and make sure he has a listen.
and if there's an interest from his end
where they could perhaps even fly you guys out,
give a talk, show everybody how to do it,
give out some tastings.
This is how we collaborate in the Bitcoin space
and just push this stuff forward,
which is so nice to see
because generally in fiat world,
you'd be like trying to patent the idea
to make sure no other butcher in the world
could ever do it to your degree of success.
you know it's uh this is this turns everything upside down i love it excellent all right guys
where can people reach out to you what's the best uh i'll put your twitter handles up and
everything else but is there a more direct way i mean if they're interested in the product like
bitcoin beef bits or just have ideas related to the product then i guess the easiest is to
shoot an email to hello at
bitcoinbeefbits.com
we all get that mail
then if
they want to find me
on x or twitter
that's juho
uhonen
so just put the handle in the show notes
yeah i'm sure people
didn't get that from me
pronouncing my name but it's just my
name my first name and last name
on twitter
and i'm the btc butcher
btc butcher on x yeah yeah or twitter uh the btc butcher
three is it the btc butcher no no btc butcher btc butcher right okay cool all right guys final
question if you had one last orange pill left to give to somebody who would you give it to and why
one last orange pill
to give to somebody
I don't know
I would probably give it to
some
close friend who is not
orange pill yet
just because I want to
I just want to
give
to those people who are closest to me
and tell them if they are interested about Bitcoin.
Maybe there would be more impact
if I gave the one final orange bill
to somebody who's rich like a billionaire.
I don't know.
But I just would give it to a close friend of mine
who is not yet orange billed.
Perfect. Chris?
I would give it to my wife so she would get more involved and more supportive and understand where we're going.
Can she hear us right now?
Not yet.
Okay.
It's still early days, my friend.
It's taken some of us years to orange pill our partners.
So, you know.
Yeah, I mean, you can't really force anybody to take the orange pill.
they really need to
want to take the orange pill
and absorb the information
so just giving the orange pill
to somebody isn't a thing
it's more of a discussion
my best advice
is get her along to as many
of the conferences that you possibly can
because actions speak louder
than words and when you actually see
the people and speak to the people
that's what's got a lot
of partners and
families and extended families over the line uh btc hell we should chill you hope before we leave
and uh let everybody know when btc hell is going to be next year
just gonna mute you got muted
yeah so btc health it was a really great success last year in august i think people really loved
coming to the conference they liked helsinki they liked the uh the speakers they liked the
the all of the sponsors who had a booth there so it was a really really really great experience
and I think you can go and see an after movie
on the btchel.com website
of the last year's conference.
And this year's conference is going to be in September.
So it's going to be, I think,
it's not the last week of September,
but the week before that, I think.
Now I don't remember the exact dates,
but it going to be late September this year So definitely if you like going to conferences or if you missed the first one come to bpc hell this year it be great yeah i can confirm because i got it blocked out i
got 24th to 27th of september blocked on my calendar and yeah we hope to get there again
if not all of us then certainly myself and uh my wife and maybe some of the kids but uh
And I'm pretty sure, and I'll double check with Luke, the code BITN, B-I-T-T-E-N, should still be running for a 10% discount on ticket purchases.
But that's something.
So if anybody listening wants to go to BTC Health, try and purchase the ticket using the code BITN.
If it doesn't work, get back to me and I'll chat with Luke or Yuho and get that sorted out.
Yeah, and on the subject of discount codes, I just generated the discount code for BitcoinBeefBits.com as well.
So Bitten works there as well.
You get a 21% discount on your purchase and that will be available to the 100 first people to use the code.
That's amazing.
Well, thank you so much.
That's really, really nice.
So, right, anyone listening, go out, get your 100 bags, 21% discount, go.
Prep, prep like crazy.
And I just realized, Chris, I forgot to ask you some geeky questions,
so I won't let you go just yet.
Go ahead.
The salt.
What salt do you use and why?
It's unpurified Atlantic sea salt gathered in Portugal,
and it's Celle d'Atlantique.
the least processed salt available.
Perfect.
Breed.
What breed of animal are you using?
We only use beef cows as we don't get any dairy cows.
So we use Hereford, Angus, Charolais, Cimental, proper beef cattle.
So no dairy cattle.
no derrick no bovire no bovire of course that's the so what what did you call them capos is it
what oh cattle you said cattle cattle yeah cattle right okay so is there marketing gimmick
in here as well for the bull?
Not actually.
It's just as we run
our shop, I prefer
high fat
good yield beef
with a nice marble.
And therefore,
since we started
the Bitcoin beef,
we sold around
1,200 bags,
which
and as we cut
those cuts we use for the beef bits
we get around 20 to
30 kilos per cow
of material
for the beef bits
and that leans
up to us already cutting
around 30 cows
for those sales
that we use for the beef bits
of course it's just a small
part of the animal which are used
for the beef bits but still
it's an interesting number
it's bullish
maximizing
pun intended
yeah
right okay any final thoughts
lads before we shut this one down
thank you
for having us
I mean this is the time to
spread the word
and we're thankful
you're welcome
Juho?
Yeah, I mean, just...
I like the product myself.
So I'm going to just chill one more time.
If you want to have a healthy snack,
try it out.
It's a really, really great product.
Just beef and salt.
No fiat shit at all.
Love it.
It's the Bitcoin way.
Only way to do it.
Well, thank you so much, guys, for everything that you've achieved and everything you're doing.
And I'll be watching this one closely.
Really looking forward to seeing you again in Helsinki.
Hope to see you at another conference before then.
And then taste the product again.
I got a taste in Helsinki last year.
And hopefully one day somebody can figure out how to get you shipping across to the UK.
Bitcoin is a very good solve of problems.
I think like if there is somebody who wants to import like a business that wants to import
the PiffBits into UK you can do it that way but you need to go through the regulatory hoops
and just apply for some stuff and at least so far we haven't found anybody who will be
willing to go through those. We'll figure it out we'll figure it out we go we go we
We got a good community over here, some problem solvers.
We'll get back to you.
Perfect.
That would be great.
All right, lads.
Well, have a great day, and thanks for coming on.
Thank you.
Take care.
Thank you.
See you soon.
Thanks for having us.
See you.
Well, there you go, guys.
Thank you again, Juho and Chris, for coming on.
Thanks for all the hard work you're putting in there.
It's an incredible story to listen to again and again and again.
because the way you can use the heat from a Bitcoin miner
to walk into a butchery to sell them on the idea of,
hey, we can make a product and stack sets
and draw in completely new customer base for you.
And the fact that Marty Malmy was one of their customers
and he wasn't aware, the butcher wasn't aware.
It's just, what a great story.
And BTC Hell, get over to BTC Hell, look at the dates, get them in your diary.
You can use the code BITTON for that 10% discount.
It's coming up, it's going to be September, so just after all of the summer holidays and breaks.
And yeah, it's going to be great to see everybody over there.
We are definitely planning, we're planning to be there.
So I'm looking forward to some more beef bits for sure.
and use the code BITTON.
Get your 21% discount.
Support the guys.
Please support the guys.
And if you've been inspired from anywhere around the world,
let's make this a thing.
I hope Texas Slim is listening from the Beef Initiative over there.
You know, he started off that Beef Initiative many moons ago.
He put the boots on the ground.
He put in the work.
He went around and he shook the rancher's hands.
He explained what was going on.
with the food industry explain how bitcoin fixes this and yet now he's got beef.com that's been
acquired and he's going to be building out this global network to get everybody eating real food
again and bitcoin beef bits slips right in there it's just such a great product so and send this
one to your uh you know your friends that are down the rabbit holes of you know stacking away dried
good food the preppers yeah they're gonna love this they're gonna love this and it's just another
way in for them to start learning about bitcoin the real the real proper money and what that
could mean for them their future and their families so really appreciate the boys coming on
make sure you continue to stack your sats yes the price of bitcoin is down that means it is on sale
it's a promotion it's a 50 discount it's well no it's not 50 discount but you know what i mean
you know like you you go into your your favorite shop and you know that's my favorite product
that's got a discount on it and you stack whatever that is you just stack you fill up the cup
you should be doing that with your bitcoin and you should be looking down the back of the sofa
for any spare pennies that you might have dropped out of your pocket because this is the time
keep your focus because right now everybody's running around with their heads on fire they
don't know what to do because they don't understand so keep building out your education
and your knowledge i hope this podcast is part of that and part of your journey uh look forward to
seeing you guys at some point during one of these conferences this year thank you so much for
listening and don't forget please self custody your bitcoin bitbox.swiss forward slash bitten
use the code bitten and get five percent discount i'll catch you guys on the next show