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Hello, everybody. My name is Daniel Prince, and I'm the host of the Once Bitten podcast.

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This is a podcast focused on Bitcoin. It's my mission to interview as many people as I can

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around the different aspects of Bitcoin and help people understand exactly what Bitcoin could mean

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for them and for their families and for their future. I hope you enjoy the show. Thank you so

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much for listening. Hello everybody and welcome to this episode of the Once Bitten podcast.

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Joining me today all the way from Japan and are you clued in about BTC Japan because she is one

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of the key organizers. Her name is Teruko who's joining me today. She is working with Folga

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Ventures out of Asia and is also now working alongside ANAP which is a Japanese clothing

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brand that is trying to reinvent itself through lifestyle branding and bitcoin education and

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stacking bitcoin onto their balance sheet so this isn't a bitcoin treasury company play in air quotes

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you know this is a a lifestyle japanese clothing brand that's been around since the early 90s which

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is trying to revive itself which is a much more wholesome way to think about a bitcoin treasury

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company, a company that is trying to protect its future, protect its employees, its employees'

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families by taking profit off the table each month and stacking Bitcoin with it onto the

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company balance sheet to be able to use in a few years' time, five, ten years' time to keep the

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business alive and keep pushing forward. So we get into all of that kind of stuff. And one thing

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you should know before we start, Teruko is an absolute Bitcoin maxi and translated the Bitcoin

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standard into Japanese. We go into that story and how harrowing that was and I just really appreciate

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Teruko for everything that she's been doing for Bitcoin over there in Asia and it's been great to

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get to know her over the last few months because obviously I had no idea that she existed and all

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of the hard work that she's been doing over there and this is what i love about doing this show

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is that you just get exposed to what's going on in different parts of the world so thank you

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taruko for everything you're doing if you want to get to btc japan since we recorded this you

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might have heard on the previous shows taruko has extended a 10 discount to anybody that listens to

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the show and wants to use the code bitten to get themselves a ticket b-i-t-t-e-n go to checkout

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purchase your ticket use the code BITTON and get yourself 10% off get over to Japan if you can

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also coming up towards the end of this month is BitFest in Manchester I say this all the time

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if you do not get to a Bitcoin conference you're certainly missing out at least get to your local

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meetup if you can't do that get out and meet your local Bitcoiners you can do that very easily by

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downloading Orange Pill app and finding out who is close to you in and around your area so hit

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Hit the link in the show notes to Orange Pill App and get signed up.

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And if you want to get to BitFest in Manchester in the UK,

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use the code BITTON, hit the link in the show notes,

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get that code in there and get yourself a 10% discount.

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I've got a show coming up soon with Julian Linegar from RELAI.

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R-E-L-A-I dot C-H forward slash BITTON.

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Because like I said in the last episode,

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they have now got their Mika license.

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This has been a long, hard, arduous road for them to get through this red tape.

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They're based out in Switzerland.

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They now have it, as far as I'm concerned, as far as my knowledge, excuse me,

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one of the first Bitcoin companies to get that done,

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probably the first Bitcoin-only company to get that done,

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so they can start servicing and practicing and really pushing the message across Europe.

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So if you're not stacking with Relay, it's a great resource.

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r-e-l-a-i dot c-h

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forward slash bittern

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you can download the app today

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stack up to a thousand

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swiss or equivalent

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per day

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you know that's a lot

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so don't get over your skis

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but do whatever you can afford

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set up that dollar cost average

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set up your private keys

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within the wallet

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so you will have it

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in your control

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and do get yourself

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a cold storage device

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a hardware wallet

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or a signing device

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whatever you want to call it

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doesn't matter the language

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you need to take control

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of your Bitcoin and you will only do that if you are in control of the keys and you can do that

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with the Bitbox. Bitbox.swiss forward slash Bitten, another Swiss company. They work closely

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with Relay actually. They're very much aligned with the mission of stacking sats and getting

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into cold storage. So Bitbox.swiss forward slash Bitten. Use the code Bitten and you'll get 5%

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discount you can hit the link in the show notes it's all very easy for you guys to do that and to

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get stacking uh and if you're listening from across the pond in the u.s swan bitcoin offer you a very

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similar service so swan bitcoin.com forward slash bitten uh flash pay with flash.com excuse me

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pay with flash.com i was chatting with pierre today on text we've got to get him on the show

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to get you up to speed with what they're up to they have the uh the plug and play method for you

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to start accepting Bitcoin for your goods and services.

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If you want to start spending Bitcoin,

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get over to plebeian.market and get over to Fountain app

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and start streaming and boosting Bitcoin

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to your favorite podcasts that are Bitcoin enabled on Fountain.

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Other than that, I hope you enjoy this interview with Teruko.

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All right, Teruko, we have you.

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We can hear you.

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We can see you.

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How are you doing?

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Good.

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I'm good.

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I'm good.

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thank you how are you very well very well and uh yeah thank you for coming on the show and uh thank

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you for inviting me of course it's it's interesting always to meet new people and uh the way we've got

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to meet and uh get to know each other has its own little story so that's that's always fun to dig

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into unfortunately lauren isn't here to ask the first question as you can see but well maybe she'll

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get to meet you one day in person and ask you but uh the question would have been why did you decide

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to translate the bitcoin standard

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that's a yeah that's a story too so um i got in bitcoin at the end of 2017 at the height of the

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bubble and then I bought bitcoin before you know doing any research and then I got burned like two

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days after I bought first bitcoin the market crashed and you know but I was too late to sell

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so I you know I just watched the market crash while you know I'm just holding on to this bitcoin

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thing and then I thought myself like damn it this happens you know when you don't do research and

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just to buy something you don't know about it. So I decided I have to learn about Bitcoin so that

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I wouldn't, you know, be fooled by this kind of scam in the future. And then at that time,

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I had much more free time. So I just started reading anything about Bitcoin I can find online.

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I started watching YouTube, starting listening to podcasts, but many of them, because it was back in 2017, the, you know, ICO bubble.

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So I couldn't really find any good resources until I came across the bullish case for Bitcoin by Vijay.

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So that blog post was the first time it made me realize, OK, maybe Bitcoin is not a scam.

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it might actually be something, you know, innovative, something good.

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So I started, you know, digging in more and more.

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And then two, three months later, I found this book called Bitcoin Standard in Amazon, I think.

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And then by then, I started to go into like Bitcoin Meetup in Tokyo.

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And some people recommended that book.

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So I was like, this book is really, really big.

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I don't know if I can finish it.

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But I started reading and then, you know, before you know it, you like you just go into the rabbit hole like before you know it.

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Right. So but first time I read, I kind of knew, OK, so it's something great, but I don't really get it like completely.

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So I read three times and then, oh, OK, so this is actually, you know, like revolution.

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This is like nothing else.

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So that was like April, May 2018, I think.

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And, you know, I didn't actually think about like translating it right away because I was still like half-baked Bitcoin.

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I was more like a blockchain.

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back then so i'm like okay so bitcoin's let's it so what else you know what other tokens i can buy

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probably so that still you know that what's still going on but after i started hanging out with like

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you know og in tokyo um and then because the market went down so the meetup essentially became just a

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bunch of Bitcoiners, all those Bitcoiners and then also tourists left. So I was like, you know,

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learning from those people who were in the Bitcoin more than like, you know, a cycle already.

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And then one of them was Wids. Wids is now the CEO of Mental.Space. And then he back then had a

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meetup which is probably a bit like uh bit devs now so he had a conference style meetups like two

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three people present and you know after that we just network so one day um he was looking for

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speakers and then i kind of volunteered to speak and then because i'm not dev i can't talk about

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technology right but um i wanted to share this really great book and then that was our bitcoin

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standard so i did like a crash course of bitcoin standard like 90 minutes like non-stop i just

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talked talked about that book and then after i finished uh reads came up to me and then

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asked me if i want to translate bitcoin standard because turned out he was all um he you know

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So right after he read the book, he thought this might actually change Japanese or Japan.

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So he was already talking to publishers, like editors, but because it's a Bitcoin, no one

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really took it seriously.

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So he couldn get the contract yet But he was you know because the translation takes time so he decided to go ahead with translation before we actually find our publishers that was like

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already like 2019 2020 i think 2019 yeah so um i started translating and then

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we finally found the publisher who's willing to take the risk

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yeah so it wasn't actually my idea it was wizz idea and then i kind of i was lucky enough to you

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know work with him wow all right well done wizz uh so yeah did there's still a lot to answer here

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because it's this is not an easy task you know people people think if you're bilingual then yeah

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go ahead why wouldn't you translate it but there's so much nuance and so much work that needs to go in

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behind the scenes because it's not like you you don't literally translate each word word for word

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like it's you've got to put all the tenses in the right place i mean translating from english to

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french or back to it's all back to front you know uh the french think we speak back to front and we

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think this uh you know verbs be go after adjectives and it's just a nightmare uh so

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had you ever done anything like this before or you're just like yeah whatever

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no i knew nothing about translation but because i loved that book so much that i wouldn't like i

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couldn't let anyone else to mess up so if you know this is gonna be in japanese i have to do it

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because you know I can't think of anyone else who would be this passionate about this book

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so even though I had no experience I'm like I'm just gonna do it so it took me up so that was

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almost like during the pandemic so luckily I didn't have to commute so I had more time

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than usual so I spent almost like four or five hours every day for six months straight

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yeah and then the most difficult part was because um australian australian economics it's not that

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you know major it's not that popular right i went to my school like university the library and then

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i looked at you know australian economics book to just you know reconform my translation is the

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right word like the terms economics terms but I couldn't find many so some of the word I have to

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like invent and it had to like sound like a legit economic word so that was tough and then also all

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the um like footnote he listed so many books right and then I had to force investigate if that book

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has Japanese translation and if they have I have to go to the biggest library in Japan and actually

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locate that book and then find out what page that description was on yeah no way yeah that must have

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taken so long yeah yeah i i don't yeah i was like you were you were physically traveling to

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to the library to to do this and you would go with a list of stuff like the librarians must

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have been who's this crazy woman no we don't have these books yeah it wasn't like human actions is

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like this big right i can't check out like i have to be there and look through yeah i might be the

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first person asked for the book did they have human action in japanese and then volume over

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i got so scared my god this big but it's in japanese it yeah yeah it is wow yeah my goodness

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right okay so now yeah so it's not you know to your point it's not just a case of you know

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referencing the book oh if you want to learn more just go no you've got to reference a book

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then find the quote then find the citation and then find the page number

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yeah that alone that alone took quite some time but uh because um

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the publisher wanted to publish the book as an English text,

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English, no, economic text.

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So it has to be like, you know, proper.

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So, yeah, it was tough.

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So the publisher was more from, would you say,

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like technical area or economics?

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Yeah, they actually published like some school textbook.

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School textbooks, okay.

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Yeah, yeah.

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Wow.

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Is the Bitcoin standard going to make it into schools?

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No, no, no.

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I mean, so after, yeah, after the book was done,

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me and the Waze, you know, kind of did this little project that we,

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because as our translator, we get a discount on the books, right?

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So like 20 discounts.

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So we bought like 100 books and then tried to give to the university library.

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and then I don't know how many but we probably uh gifted more than 58 copies so like yeah

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and what did um I was just about to look up I because it's a different picture what's the

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front cover it's not the same one did you choose something different it's different

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we didn't sign the uh the publisher had that in-house designer so yeah they did it so they

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did that uh okay uh i'm one i'd love to know what it is now i'm just doing a quick google

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and how better what how close did you work with with safe uh for all of this like were you in

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constant contact or was he just like go do the thing yes sometimes but mainly because it's you

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know english to japanese translation i usually when i have a problem i just ask to wait

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yeah so but one part i have to ask safety because i didn't

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so when i decided to do this translation i decided that you know i have to kind of convey

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the tone for like his character in this book right so it's not my word it has to be his word

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so and then original bitcoin standard you know it's a bit like aggressive like very like you know

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for japanese it's probably too aggressive so i try to soften it a bit but i still wanted to

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you know convey what kind of tone and what kind of emotion he has in this part blah blah blah

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but one sentence or like one note i had to ask safety to you know close out like i don't want

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to put this in my like you know japanese book what's uh you know like change and being homosexual

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yes i knew you were gonna say that i know i know the exact sentence and we all love it

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okay maybe i mean the fact but it's irrelevant and then this probably will you know

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push away some japanese audience i didn't want to risk

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see everything said okay yeah you can you can you know remove it but i don't know the consequence

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of that you know japan might have like you know delayed the bitcoin adoption like by 100 years

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because of you removing this one sentence.

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The opportunity cost of taking out a sentence, obviously, yes.

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Yeah, but, you know, even though it will be published

213
00:20:08,505 --> 00:20:14,025
as an economic textbook, my personal goal was

214
00:20:14,025 --> 00:20:17,725
if someone picks up this book and buys this book,

215
00:20:17,725 --> 00:20:24,605
I want everybody to finish it you know I don't want anyone to give up because it's too long

216
00:20:24,605 --> 00:20:33,625
because it's too difficult so I really tried to make it simple like easy to read yeah

217
00:20:33,625 --> 00:20:44,185
wow well congratulations congratulations because it's it's no easy feat and I can't imagine the

218
00:20:44,185 --> 00:20:50,825
Did you have any idea of the sales numbers that a publisher let you know what they've sold?

219
00:20:50,825 --> 00:20:52,705
This is also another story.

220
00:20:53,525 --> 00:20:59,785
So I actually live in Thailand, and then they have a Thai version of Bitcoin Standard.

221
00:21:00,585 --> 00:21:08,085
Superior Thai OG has translated around the same time as me.

222
00:21:08,085 --> 00:21:19,645
and he sold 70, yeah, 70K, 70, yeah, 70K copies by now.

223
00:21:21,365 --> 00:21:27,065
And then so far I sold, so until a few months ago,

224
00:21:27,185 --> 00:21:30,365
I sold the total number was like 4,000.

225
00:21:30,785 --> 00:21:34,505
So like, you know, fraction of hits.

226
00:21:34,505 --> 00:21:38,905
but I don't know if you saw the tweet

227
00:21:38,905 --> 00:21:42,285
so Metaplanet kind of

228
00:21:42,285 --> 00:21:46,905
you know customized the cover and then made their

229
00:21:46,905 --> 00:21:50,845
own version of Bitcoin standard. It's still the same book but they just

230
00:21:50,845 --> 00:21:54,505
printed their version of the cover and then

231
00:21:54,505 --> 00:21:58,485
the original proposal was

232
00:21:58,485 --> 00:22:02,885
they wanted to make their own version like special version

233
00:22:02,885 --> 00:22:09,325
of a bitcoin standard so that they can you know give to the shareholders at the shareholders

234
00:22:09,325 --> 00:22:16,225
meeting so they ordered 2 000 so even you know after like four years the sales was like 4 000

235
00:22:16,225 --> 00:22:26,545
and then suddenly it's like six things to meta planet wow okay yeah damn that's that's crazy to

236
00:22:26,545 --> 00:22:34,305
think that you know you can do the same work in in one language and it sells 70 000 in thailand

237
00:22:34,305 --> 00:22:41,765
and so much i mean obviously there's a lot at play when thinking about the marketing and the

238
00:22:41,765 --> 00:22:47,705
the way that the publisher works and pushes out the book and how much budget they have to do all

239
00:22:47,705 --> 00:22:53,505
of that but still that's a huge gap and what a shame i mean japanese version it's too expensive

240
00:22:53,505 --> 00:23:00,965
I think I mean for the textbook maybe okay but like you know for like you know someone just want

241
00:23:00,965 --> 00:23:07,565
to you know study by themselves it's probably especially for um like university students

242
00:23:07,565 --> 00:23:16,845
high school students it's it's expensive okay well anyway congratulations excellent that uh

243
00:23:16,845 --> 00:23:37,571
and how long did it take you would you say do you know how long it took you to from start to finish this labor of love So six months six months wow so that yeah bitcoin standard is six months but after that i did other translations and then the last yeah so

244
00:23:37,571 --> 00:23:45,650
how many have you done so bitcoin standard was the first and then second was uh the little

245
00:23:45,650 --> 00:23:53,591
bitcoin book the small one that was okay and then the third one was um the bullish case for bitcoin

246
00:23:53,591 --> 00:24:00,951
the book yeah that was okay because that's like 80 of the translation i already did when i

247
00:24:00,951 --> 00:24:10,391
translated his blog post so that was okay and then um check your financial privilege oh my goodness

248
00:24:10,391 --> 00:24:12,670
Yeah, that was a big book too.

249
00:24:13,111 --> 00:24:20,410
But that was also very difficult to translate

250
00:24:20,410 --> 00:24:26,271
because I couldn't believe that was the reality

251
00:24:26,271 --> 00:24:30,651
because, you know, I used to wanted to work for like UN

252
00:24:30,651 --> 00:24:34,391
or like World Bank to help those, you know,

253
00:24:34,851 --> 00:24:37,711
poor people, you know, pull those out of property, right?

254
00:24:37,711 --> 00:24:45,731
so that organization and people working there I had so much respect and then in the book it was

255
00:24:45,731 --> 00:24:53,551
all like you know scan so I'm like really like I have to double check so as I translate I had to

256
00:24:53,551 --> 00:25:02,311
do like fact check so it took me like almost like almost two years as a part-time because I have a

257
00:25:02,311 --> 00:25:03,451
full-time jobs.

258
00:25:03,731 --> 00:25:05,291
Yes, of course.

259
00:25:06,451 --> 00:25:08,170
Alex's work there is

260
00:25:08,170 --> 00:25:08,951
excellent.

261
00:25:11,451 --> 00:25:12,331
You're so

262
00:25:12,331 --> 00:25:12,771
right.

263
00:25:13,670 --> 00:25:16,211
Especially, I find

264
00:25:16,211 --> 00:25:18,430
the UN,

265
00:25:19,430 --> 00:25:20,871
the IMF,

266
00:25:21,571 --> 00:25:22,751
the World Bank,

267
00:25:24,111 --> 00:25:26,691
the Sirens song

268
00:25:26,691 --> 00:25:28,131
there, it definitely

269
00:25:28,131 --> 00:25:30,191
appeals more, I think,

270
00:25:30,191 --> 00:25:31,551
to the female

271
00:25:31,551 --> 00:25:38,631
uh kind of nature my my daughter caitlin who you've met she yeah she'd always say oh these

272
00:25:38,631 --> 00:25:46,391
places do so much great work it's amazing i'm like you gotta read this and i'm telling you

273
00:25:46,391 --> 00:25:52,111
there's a darker side to all of this and when you realize how they were formed when they were formed

274
00:25:52,111 --> 00:26:00,011
why they were formed who formed them and the way like john perkins work the confessions of an

275
00:26:00,011 --> 00:26:05,930
economic hitman was was my wake-up call john valis put me onto that book and i just couldn't

276
00:26:05,930 --> 00:26:11,930
believe what i was reading and i was already down the rabbit hole you know it's just um yeah it's

277
00:26:11,930 --> 00:26:17,111
it's really bad and the people that work there now they haven't this is the darkest part of it they

278
00:26:17,111 --> 00:26:24,091
have no idea what they're part of they do not know they are destroying people's lives and they're

279
00:26:24,091 --> 00:26:25,371
being used to do it?

280
00:26:26,271 --> 00:26:27,391
Yeah, they have no idea.

281
00:26:27,471 --> 00:26:30,771
Because I actually went to school in D.C.

282
00:26:31,251 --> 00:26:34,471
hoping to, you know, work one of those organizations.

283
00:26:34,891 --> 00:26:38,351
I end up, you know, not getting a job.

284
00:26:38,351 --> 00:26:41,151
But some of my friends still work there.

285
00:26:41,771 --> 00:26:48,131
And then, you know, yeah, like they, I don't know if they still believe they are helping

286
00:26:48,131 --> 00:26:51,511
people, but, you know, I mean, they are good people.

287
00:26:51,511 --> 00:27:00,670
they don't yeah I don't think they are they realize that they are part of the scale

288
00:27:00,670 --> 00:27:07,471
and it's across all all the work that they do you know you have nurses out there that are

289
00:27:07,471 --> 00:27:13,811
like helping with modern and modern birthing practices in in air quotes which uh it's basically

290
00:27:13,811 --> 00:27:21,111
just to push um you know western medicine onto again in air quotes developing nations or third

291
00:27:21,111 --> 00:27:26,731
world nations and they think they're doing good stuff but they're not they're just peddling like

292
00:27:26,731 --> 00:27:33,491
even worse you have people out there doing like circumcision drives in in Africa and you know

293
00:27:33,491 --> 00:27:41,211
under the idea of this is gonna you know help with AIDS and HIV and like oh god and they

294
00:27:41,211 --> 00:27:48,251
honestly think they're doing good work and it's it's completely the opposite stuff like you're

295
00:27:48,251 --> 00:27:50,131
almost doing the devil's work.

296
00:27:50,871 --> 00:27:55,191
And I mean, then obviously with the monetary policies

297
00:27:55,191 --> 00:27:59,011
that come in and the politicians that get bribed

298
00:27:59,011 --> 00:28:00,251
into taking the loans,

299
00:28:00,951 --> 00:28:04,011
and then that loan doesn't even hit them, right?

300
00:28:04,051 --> 00:28:08,591
The loan is sent to the American corporations,

301
00:28:08,951 --> 00:28:11,471
the mining companies that are going to go in

302
00:28:11,471 --> 00:28:13,331
and build the dam or are going to go in

303
00:28:13,331 --> 00:28:14,831
and lay the railway tracks.

304
00:28:14,831 --> 00:28:20,670
you know the money that reaches the country reaches the pockets of the people that need it

305
00:28:20,670 --> 00:28:28,331
i.e the ones that need to be kept in place of power and uh bribed for want of another word

306
00:28:28,331 --> 00:28:35,551
yeah wow so you know translating something obviously gives you a much deeper understanding

307
00:28:35,551 --> 00:28:41,351
because you have to you have to understand it in the the language first of all in your case

308
00:28:41,351 --> 00:28:44,811
you're understanding it in English, but then cross-referencing it in Japanese.

309
00:28:45,211 --> 00:28:48,291
So you're getting epiphanies going off on both sides of your brain.

310
00:28:50,911 --> 00:28:56,631
Yeah, so, yeah, you really have to understand what's this about.

311
00:28:56,871 --> 00:29:00,131
And then you have to, because, like you said,

312
00:29:00,131 --> 00:29:04,831
the sentence structure is different in Japanese than English.

313
00:29:05,311 --> 00:29:10,511
So oftentimes I have to, like, restructure the paragraph, like sentence,

314
00:29:10,511 --> 00:29:16,930
not only sentence but also paragraph because you know like in english you say like conclusion first

315
00:29:16,930 --> 00:29:23,451
but in japanese it's always the last so i have to kind of shuffle around the um structure too

316
00:29:23,451 --> 00:29:31,391
so yeah it's um a lot of work and then i don't want to do ever again but uh you're done now

317
00:29:31,391 --> 00:29:40,291
i already like you know uh yeah said in public but the last book i'm working on no actually last

318
00:29:40,291 --> 00:29:42,311
two books I'm working on.

319
00:29:43,191 --> 00:29:44,231
So because I started

320
00:29:44,231 --> 00:29:46,170
with Safe Things, Bitcoin Standard,

321
00:29:46,351 --> 00:29:48,011
I'm going to finish his

322
00:29:48,011 --> 00:29:49,951
Fiat Standard

323
00:29:49,951 --> 00:29:51,791
and then also Gold Standard.

324
00:29:53,391 --> 00:29:54,311
Yeah. I hope

325
00:29:54,311 --> 00:29:55,611
there will be no more standard.

326
00:29:56,231 --> 00:29:58,051
No more standard, Safe. Please.

327
00:29:59,151 --> 00:30:00,271
Taruko, she needs

328
00:30:00,271 --> 00:30:00,751
a rest.

329
00:30:02,191 --> 00:30:04,191
So what were

330
00:30:04,191 --> 00:30:06,351
you doing before then?

331
00:30:06,351 --> 00:30:07,811
In your Fiat job.

332
00:30:08,051 --> 00:30:10,251
You discovered Bitcoin, but you obviously

333
00:30:10,251 --> 00:30:21,251
got a career on the go in Tokyo, I'm assuming. And now obviously, you're translating books

334
00:30:21,251 --> 00:30:27,711
into Japanese, you're working at Fulga Ventures, looking out for investments. So what was the path?

335
00:30:28,311 --> 00:30:32,591
Obviously, you said you went to DC to try and study international relations, politics,

336
00:30:32,711 --> 00:30:35,511
all this kind of stuff to try and get yourself a job in the UN or World Bank.

337
00:30:36,271 --> 00:30:39,271
That didn't work out. So it's back to Japan. What did you find?

338
00:30:40,251 --> 00:30:41,971
So I worked with Sony.

339
00:30:43,311 --> 00:30:48,851
Yeah, as a marketer, product planner, business planner.

340
00:30:49,731 --> 00:30:49,871
Yeah.

341
00:30:50,471 --> 00:30:52,691
So, yeah, but I didn't like it.

342
00:30:53,731 --> 00:31:00,591
I'm not like, you know, I wasn't like, I know some people love audio, like video, like these gadgets.

343
00:31:00,591 --> 00:31:02,291
But I was never into it.

344
00:31:02,391 --> 00:31:07,251
So I couldn't be like passionate enough to sell this product.

345
00:31:07,491 --> 00:31:08,291
Like I don't care.

346
00:31:10,251 --> 00:31:21,471
And then because I was, so Sony is headquartered in Japan, but they have sales companies, they have subsidiary all over the world, right?

347
00:31:21,471 --> 00:31:33,491
And then because I just came back from the US, I actually asked and I assumed I'll be reassigned, like I would be sent back to the US to take care of US business.

348
00:31:33,670 --> 00:31:37,971
But for some reason, they decided to send me to Europe, like Brussels.

349
00:31:37,971 --> 00:31:43,971
like I mean I don't speak Spanish I mean I don't speak French like office you know they speak French

350
00:31:43,971 --> 00:31:50,811
I don't speak French I have no like knowledge about how this country works or like you know

351
00:31:50,811 --> 00:31:56,631
Germany or like Italy I have no idea why I was assigned there and I was so miserable

352
00:31:56,631 --> 00:32:05,551
yeah because Brussels um I don't know if you know but um that traffic is really bad it was

353
00:32:05,551 --> 00:32:14,231
bad when I was there. So all the Sony employees were packed into this one condominium, apartment

354
00:32:14,231 --> 00:32:21,511
building, right? Because I don't drive, not many, not everybody drives. So we carpool in the morning

355
00:32:21,511 --> 00:32:28,531
to go to the office, which is, if no traffic, it's like 15, 20 minutes. But with traffic,

356
00:32:28,531 --> 00:32:36,671
it can be like two hours so like every morning we had to get up like around five to beat the traffic

357
00:32:36,671 --> 00:32:44,791
one day someone you know slept over and we couldn't get out before like 5 30 or like six

358
00:32:44,791 --> 00:32:51,911
and then to just get out of the garage it took us like 30 minutes oh my gosh

359
00:32:51,911 --> 00:33:04,371
wow yeah so yeah also yeah europe is not one country right like us it's just one country one

360
00:33:04,371 --> 00:33:10,771
language one culture but europe you have to deal with like each country you each country has to

361
00:33:10,771 --> 00:33:15,171
create their own like marketing strategy the marketing campaign marketing strategy

362
00:33:15,171 --> 00:33:21,391
different budget different like you know so i mean i felt like i'm not marketer i'm more like

363
00:33:21,391 --> 00:33:31,031
you know like coordinator like just to approve the budget so i didn't enjoy the job right so

364
00:33:31,031 --> 00:33:38,051
and then back to japan after that yeah yeah yeah back to japan so i left sony probably after like

365
00:33:38,051 --> 00:33:47,751
three years and then i um yeah i was in japan for a while uh by the time i left sony i decided i will

366
00:33:47,751 --> 00:33:56,311
never you know work for anyone like i just want to work on my own so i started like small business

367
00:33:56,311 --> 00:34:06,631
myself like doing i did um many stuff but the one which lasted me longest was airbnb host

368
00:34:06,631 --> 00:34:17,431
so i one time i had six units i think so that was like through time yeah through time airbnb host

369
00:34:17,751 --> 00:34:25,431
my goodness yeah that one i enjoyed i love so much well the fight five more properties than meta planet

370
00:34:25,431 --> 00:34:41,050
well let's let's focus on bitcoin then uh folga ventures how did you end up working with folga

371
00:34:41,050 --> 00:34:45,811
and and for those that aren't aware of who folga are do you want to just give a little bit of

372
00:34:45,811 --> 00:34:47,771
background and history.

373
00:34:47,771 --> 00:34:51,710
Yes. So Fulgar Ventures is venture capital,

374
00:34:51,710 --> 00:34:55,471
but we only invest in Bitcoin project, Bitcoin companies.

375
00:34:55,471 --> 00:35:00,030
It was, I think, founded in 2018.

376
00:35:00,030 --> 00:35:15,776
And so I don know Fulgar means lightning in Latin Yeah So most of our companies are around like lightning technology

377
00:35:15,776 --> 00:35:30,556
But nowadays, we invest in like ARC, we invest in like other infras, we are big on like side chains too, like RGB, the open source protocol, we support that too.

378
00:35:30,556 --> 00:35:50,816
But even though we are venture capital, we also support those open source projects and then also conferences, hackathons, because eventually the success of our portfolio company depends on the success of Bitcoin.

379
00:35:51,416 --> 00:35:54,676
So that's why we are big on education too.

380
00:35:56,156 --> 00:35:57,476
Yeah, for sure.

381
00:35:57,476 --> 00:36:02,876
I just want to accelerate the hyper-victa process for hyper-victiconization.

382
00:36:03,256 --> 00:36:07,136
So hoping to see a glimpse of it before we die.

383
00:36:08,176 --> 00:36:09,436
Yes, exactly.

384
00:36:10,156 --> 00:36:11,676
Because it's like 100 years.

385
00:36:12,456 --> 00:36:14,276
Education is key to that.

386
00:36:14,716 --> 00:36:15,976
Yeah, education is key.

387
00:36:17,456 --> 00:36:22,796
So I actually work for Fuga Ventures Japan,

388
00:36:22,796 --> 00:36:30,376
which was established in 2020 or 2021.

389
00:36:31,396 --> 00:36:37,716
The original hope was that we find Bitcoin company to invest,

390
00:36:38,116 --> 00:36:41,136
but turned out there are no Bitcoin company in Japan.

391
00:36:41,616 --> 00:36:45,916
So all I had to do was educate Japanese people

392
00:36:45,916 --> 00:36:50,476
to get them interested in Bitcoin and the Bitcoin business.

393
00:36:50,476 --> 00:36:59,996
I've been doing this like five years already, but I haven't, I can't say I succeeded.

394
00:37:01,216 --> 00:37:04,016
It's really difficult.

395
00:37:05,016 --> 00:37:06,196
Japan is different.

396
00:37:07,816 --> 00:37:08,096
Right.

397
00:37:08,096 --> 00:37:15,916
So, and that brings us then to ANAP, because this is how we connected, how we met.

398
00:37:15,916 --> 00:37:25,036
when my daughter, Caitlin, was contacted by you through Elena,

399
00:37:25,476 --> 00:37:31,276
who put her name forward as somebody that might be interested in helping you out.

400
00:37:32,316 --> 00:37:39,716
What is ANAP and what's going on over in Japan at the moment?

401
00:37:39,716 --> 00:37:53,136
so um an app is an apparel company was established in 1992 and then their customers are like

402
00:37:53,136 --> 00:38:01,496
teenagers you know girls who's hanging out in harajuku and shibuya very affordable very

403
00:38:01,496 --> 00:38:07,796
fashionable with like an app like you know signature logo so that was really popular

404
00:38:07,796 --> 00:38:10,316
in the 90s.

405
00:38:11,376 --> 00:38:11,596
But

406
00:38:11,596 --> 00:38:14,016
last, like, you know,

407
00:38:14,376 --> 00:38:16,176
10, 15 years,

408
00:38:16,276 --> 00:38:17,156
they've been struggling.

409
00:38:18,536 --> 00:38:19,876
They couldn't, like,

410
00:38:19,876 --> 00:38:21,176
grow with the customer.

411
00:38:21,416 --> 00:38:22,636
They couldn't pivot.

412
00:38:23,596 --> 00:38:25,256
But Anna, you know,

413
00:38:25,316 --> 00:38:27,956
in Japan, Anna's brand recognition

414
00:38:27,956 --> 00:38:29,676
is really still strong.

415
00:38:29,856 --> 00:38:31,516
Like, people can recognize Anna,

416
00:38:31,916 --> 00:38:33,576
the name, but the brand

417
00:38:33,576 --> 00:38:34,576
is, like, dying.

418
00:38:35,216 --> 00:38:37,516
Right. Would a good comparison be,

419
00:38:37,516 --> 00:38:48,456
like Uniqlo is that the kind of um brand like I would say Anab is probably um I don't know if

420
00:38:48,456 --> 00:38:56,176
Topshop is still in the UK or like um in US probably like um American Eagle like Abercrombie

421
00:38:56,176 --> 00:39:04,556
or something okay right so like Uniqlo is more of like the fast fashion just really cheap get it

422
00:39:04,556 --> 00:39:12,616
going as quickly as possible whereas an app is like uh they have main stuff they have kids stuff

423
00:39:12,616 --> 00:39:19,236
they have uh like underwear they have like travel stuff but an app it's just girls like teenager

424
00:39:19,236 --> 00:39:25,856
and then all the clothes i think okay all right cool well yeah that's good reference okay so

425
00:39:25,856 --> 00:39:33,136
yeah so early 90s they get founded they they're jogging along doing good business uh they've got

426
00:39:33,136 --> 00:39:34,716
their core customers

427
00:39:34,716 --> 00:39:36,936
they know who they're aiming at

428
00:39:36,936 --> 00:39:38,536
what happens?

429
00:39:38,876 --> 00:39:39,896
Why does it all fall off?

430
00:39:41,436 --> 00:39:42,616
Yeah, so they've been

431
00:39:42,616 --> 00:39:44,636
struggling to

432
00:39:44,636 --> 00:39:48,516
turn around the business

433
00:39:48,516 --> 00:39:50,716
and I don't actually know how they

434
00:39:50,716 --> 00:39:52,436
found about Bitcoin

435
00:39:52,436 --> 00:39:52,956
and then

436
00:39:52,956 --> 00:39:56,376
how they got interested

437
00:39:56,376 --> 00:39:58,136
but last year

438
00:39:58,136 --> 00:40:00,636
somehow

439
00:40:00,636 --> 00:40:03,856
Somehow, Fluga and then ANAP was connected.

440
00:40:04,936 --> 00:40:16,496
And then Fluga ventures Japan, the CEO, took over that role of CEO of ANAP a few months ago, like this year.

441
00:40:16,736 --> 00:40:19,416
So now he's like serving the two companies.

442
00:40:19,716 --> 00:40:29,516
So I actually don't work for ANAP, but because I work for him, so I indirectly work with them a lot.

443
00:40:29,516 --> 00:40:32,996
now. So basically

444
00:40:32,996 --> 00:40:37,176
they have their

445
00:40:37,176 --> 00:40:40,956
apparel business still, but they are

446
00:40:40,956 --> 00:40:44,936
so before it's just the ANAP, their apparel

447
00:40:44,936 --> 00:40:48,216
company, but this year in April

448
00:40:48,216 --> 00:40:52,456
ANAP was like restructured and now

449
00:40:52,456 --> 00:40:56,076
ANAP Holdings is on top and then three

450
00:40:56,076 --> 00:41:02,816
subsidiaries and then one of this this uh anap it's like original anap they still do like you

451
00:41:02,816 --> 00:41:10,116
know uh for young girls and the second one is anap lightning capital which that's basically

452
00:41:10,116 --> 00:41:16,636
like treasured strategy and they have third business i forgot the name but that one um anap

453
00:41:16,636 --> 00:41:23,416
so yeah anap outdoor apparel company they actually have a like spa like wellness uh business too

454
00:41:23,416 --> 00:41:26,496
They have physical spurs all over Japan.

455
00:41:27,036 --> 00:41:28,396
So those three companies.

456
00:41:28,836 --> 00:41:31,456
And then my boss, the NFC,

457
00:41:31,616 --> 00:41:35,616
was trying to connect all the business into Bitcoin.

458
00:41:36,136 --> 00:41:38,276
So the first one is to,

459
00:41:38,616 --> 00:41:40,396
because it's a fashion brand,

460
00:41:40,916 --> 00:41:44,876
they are creating a new lifestyle brand,

461
00:41:45,176 --> 00:41:47,396
which is inspired by Bitcoin.

462
00:41:47,596 --> 00:41:49,916
So it reflects that Bitcoin ethos.

463
00:41:49,916 --> 00:41:58,256
but you know we're not gonna like they're not gonna make like orange t-shirts or like you know

464
00:41:58,256 --> 00:42:04,396
t-shirts with bitcoin logo it has because they wouldn't wear that they have like proper design

465
00:42:04,396 --> 00:42:11,076
so the creative team will think about you know it's subtle but if you know you know kind of

466
00:42:11,076 --> 00:42:19,696
twist so yeah like probably very like japanese taste like muji or like unique or you know like

467
00:42:19,696 --> 00:42:27,276
functional like simple but stylish but with bitcoin twist interesting low time preference

468
00:42:27,276 --> 00:42:32,296
clothing clothing that's going to last you know you know turns the idea of well if you look at

469
00:42:32,296 --> 00:42:40,276
fiat clothing the idea of fast fashion is so disgusting yeah it's really you know and and for

470
00:42:40,276 --> 00:42:46,716
a clothing brand to start thinking about you know how do we design a lifestyle brand around bitcoin

471
00:42:46,716 --> 00:42:50,836
and with the ethos of Bitcoin.

472
00:42:50,996 --> 00:42:52,776
It's going to be very interesting to watch.

473
00:42:53,156 --> 00:42:55,816
It's such a cool story that, you know,

474
00:42:56,416 --> 00:43:01,876
because the narrative for the last six months has been,

475
00:43:01,876 --> 00:43:04,696
as you know, new Bitcoin treasury company.

476
00:43:04,816 --> 00:43:07,716
And obviously you have the poster child over there in MetaPlanet.

477
00:43:08,456 --> 00:43:12,256
And I have my views on what's going on

478
00:43:12,256 --> 00:43:14,336
with these Bitcoin treasury companies.

479
00:43:14,336 --> 00:43:23,256
many of them are just going to run out of steam and get acquired by you know

480
00:43:23,256 --> 00:43:29,656
mergers hostile takeovers mergers and acquisitions things like that that are going to

481
00:43:29,656 --> 00:43:38,296
see this honeypot of bitcoin built by these companies that are printing stock or printing

482
00:43:38,296 --> 00:43:45,076
shares to take the money to buy the Bitcoin, that flywheel breaks one day and is going to break

483
00:43:45,076 --> 00:43:50,056
very, very badly, especially when you've got no products behind what you're doing.

484
00:43:51,056 --> 00:43:57,076
And in the case of MetaPlanet, apparently a budget hotel group, but they've got one hotel.

485
00:43:58,016 --> 00:44:06,996
So I can't see a viable business there personally. Bitcoin treasury bros are going to come at me,

486
00:44:06,996 --> 00:44:09,336
but like, you know, whatever, do your own research.

487
00:44:09,636 --> 00:44:16,456
Whereas what you're describing is a 25-year-old company,

488
00:44:16,676 --> 00:44:20,916
like a 30-year-old company, you know,

489
00:44:21,016 --> 00:44:24,956
realizing something is changing.

490
00:44:25,416 --> 00:44:29,016
And you've got a Bitcoin guy there now as the CEO,

491
00:44:29,176 --> 00:44:31,536
however that connection happened, that's so cool,

492
00:44:32,236 --> 00:44:35,436
trying to revive it from the ashes.

493
00:44:35,436 --> 00:44:42,496
by incorporating education and branding,

494
00:44:42,916 --> 00:44:43,956
whatever that's going to be.

495
00:44:44,076 --> 00:44:45,876
I love the if you know, you know approach.

496
00:44:47,296 --> 00:44:50,756
Yeah, that's way more, I don't know, wholesome, I guess,

497
00:44:50,916 --> 00:44:53,256
is kind of the way I look at it.

498
00:44:54,196 --> 00:44:58,976
It's really like, you know, low time preference too,

499
00:44:58,976 --> 00:45:03,976
because ANAP itself will not promote Bitcoin directly, right?

500
00:45:03,976 --> 00:45:14,596
So through this new lifestyle brand, you know, hopefully they will get funds like who would buy repeatedly, right?

501
00:45:14,756 --> 00:45:22,136
And then those customers will be probably, you know, start wondering why I keep buying, you know, this brand.

502
00:45:22,276 --> 00:45:23,696
Why do I like this brand?

503
00:45:23,796 --> 00:45:31,596
And then they do a little research, maybe, you know, look up like foods behind and stuff like that.

504
00:45:31,596 --> 00:45:38,776
and then oh anna anna anna and bitcoin bitcoin like i hate bitcoin but you know i like this you

505
00:45:38,776 --> 00:45:44,976
know kind of stuff like i like their clothing like i like their furniture why and then they keep

506
00:45:44,976 --> 00:45:52,116
wondering and then you know hopefully some of them will go down the bitcoin rabbit hole that way so

507
00:45:52,116 --> 00:46:01,716
an app or like fashion the brand can be the new entrance to bitcoin world so even though we're

508
00:46:01,716 --> 00:46:09,476
now gonna say you know bitcoin anywhere like on the like store like on a shopping bag we're not

509
00:46:09,476 --> 00:46:17,656
gonna say anything but we are hoping that they will start like they will be curious and then

510
00:46:17,656 --> 00:46:21,696
they will start like digging in and they'll find out, oh my God,

511
00:46:21,736 --> 00:46:24,696
so this is a Bitcoin company. This is a Bitcoin brand.

512
00:46:25,856 --> 00:46:25,956
Yeah.

513
00:46:26,996 --> 00:46:28,276
Very cool approach.

514
00:46:28,496 --> 00:46:32,236
Will they accept Bitcoin if anybody wants to go and buy clothing?

515
00:46:32,236 --> 00:46:32,476
Yeah.

516
00:46:32,856 --> 00:46:38,616
In Japan, you can accept Bitcoin as a payment method.

517
00:46:38,996 --> 00:46:39,936
So yeah, no problem.

518
00:46:40,896 --> 00:46:41,536
Very cool.

519
00:46:42,076 --> 00:46:46,956
And you were in Asia for the conference there.

520
00:46:46,956 --> 00:46:49,996
and that was the first time I believe you had a booth.

521
00:46:49,996 --> 00:46:52,376
What was the feedback to the people that were coming up

522
00:46:52,421 --> 00:46:54,421
and asking you questions.

523
00:46:55,621 --> 00:47:05,421
So, most people were surprised and curious about why like Japanese fashion brand is here, right?

524
00:47:05,421 --> 00:47:09,421
Because this is a Bitcoin conference and then ANAP is not a Bitcoin company.

525
00:47:09,421 --> 00:47:18,421
So when we tell this story, ANAP is launching this new lifestyle brand, which was, you know, inspired by Bitcoin.

526
00:47:18,421 --> 00:47:21,261
And they kind of, you know, eyes spark like, really?

527
00:47:21,721 --> 00:47:23,341
Like, where can I buy it?

528
00:47:23,441 --> 00:47:24,401
It's not there yet.

529
00:47:24,941 --> 00:47:27,421
So it was a really positive reaction.

530
00:47:28,761 --> 00:47:35,361
Yeah, it was good to see people were interested in those kind of, you know, new projects.

531
00:47:35,361 --> 00:47:41,861
And then also, yeah, I guess because it was Hong Kong.

532
00:47:42,221 --> 00:47:46,261
So Hong Kong people loves anything from Japan.

533
00:47:46,261 --> 00:47:49,761
So like Uniqlo, Muji or like Japanese food everywhere.

534
00:47:50,181 --> 00:47:56,101
So they are interested because it's Bitcoin and because it's Japanese brand.

535
00:47:57,061 --> 00:48:01,681
So I think, yeah, that brand might have a better chance in Asia.

536
00:48:01,961 --> 00:48:05,641
Like Thailand, people like Thai people love anything Japanese.

537
00:48:06,121 --> 00:48:11,601
So maybe our focus, our primary focus should be in Asia.

538
00:48:11,601 --> 00:48:18,181
so did i have stores in other countries or just in in japan at the moment right now and i've only

539
00:48:18,181 --> 00:48:25,081
had stores in japan but this new brand they will um they will have online store and then it's

540
00:48:25,081 --> 00:48:33,461
probably be available anywhere in the world right okay and uh conference time because you're very

541
00:48:33,461 --> 00:48:39,461
much involved with i believe i mean uh correct me if i'm wrong but i believe you're very much

542
00:48:39,461 --> 00:48:43,661
involved in organizing the conference in in japan in tokyo that's coming up in november

543
00:48:43,661 --> 00:48:55,441
yes so it's called bitcoin japan 2025 so last year actually um pulgar co-hosted bitcoin tokyo

544
00:48:55,441 --> 00:49:03,381
2024 with diamond hands that was the first bitcoin only international conference in japan

545
00:49:03,381 --> 00:49:10,221
and because it was for the first time we kind of you know uh intentionally

546
00:49:10,221 --> 00:49:18,421
try to make it more like fun event for bitcoiners so our target audience was bitcoiners

547
00:49:18,421 --> 00:49:28,561
um and then we had a fun like not only like uh presentation um kind of discussion but we had like

548
00:49:28,561 --> 00:49:35,901
expo area where you can buy stuff with lightning or like you know game and stuff like that so

549
00:49:35,901 --> 00:49:44,041
our theme was like not only learn about bitcoin but also experience bitcoin so that was successful

550
00:49:44,041 --> 00:49:51,721
and then but you know all the conference organizers would say ah never again and then

551
00:49:51,721 --> 00:49:57,781
I wasn't the exception. I'm like, oh, never again. So I even told my boss and, you know,

552
00:49:58,081 --> 00:50:04,161
Fuga that I would never do this. I would never do this. This is my first and the last time.

553
00:50:04,561 --> 00:50:12,261
And they're like, yeah, yeah. OK, OK, OK. So I wasn't going to do it. But so I don't know if you

554
00:50:12,261 --> 00:50:18,781
heard of Tokyo Bitcoin base, which is a big like physical Bitcoin hub in Tokyo. So we launched

555
00:50:18,781 --> 00:50:22,221
Tokyo Bitcoin base in April.

556
00:50:22,901 --> 00:50:24,981
So everybody, like a Bitcoin,

557
00:50:25,681 --> 00:50:29,141
Flugar Ventures team from Europe

558
00:50:29,141 --> 00:50:31,361
has come to the opening party.

559
00:50:32,381 --> 00:50:34,741
And then at that party,

560
00:50:34,861 --> 00:50:35,481
someone asked,

561
00:50:35,741 --> 00:50:39,161
so when will be Bitcoin Tokyo this year?

562
00:50:39,321 --> 00:50:40,581
Is it going to be like fall,

563
00:50:40,841 --> 00:50:41,641
like last year?

564
00:50:41,741 --> 00:50:42,341
And then I said,

565
00:50:42,581 --> 00:50:44,861
no, that will never going to be

566
00:50:44,861 --> 00:50:46,401
like Bitcoin Tokyo again.

567
00:50:46,401 --> 00:50:48,681
And then my boss, like big boss,

568
00:50:48,781 --> 00:50:56,761
not like the big boss said no no no it's happening like excuse me i told you i'm not gonna do it i

569
00:50:56,761 --> 00:51:04,941
don't want to die and he said you don't have to do it we can just hire you know like team

570
00:51:04,941 --> 00:51:13,361
from other conferences and i'm like okay but then i thought you know you can't really do it

571
00:51:13,361 --> 00:51:15,881
unless you speak Japanese

572
00:51:15,881 --> 00:51:18,061
unless you know people

573
00:51:18,061 --> 00:51:20,541
like locally you can't do it

574
00:51:20,541 --> 00:51:21,961
so like if

575
00:51:21,961 --> 00:51:23,761
same as like Bitcoin study

576
00:51:23,761 --> 00:51:25,721
if someone's gonna mess up

577
00:51:25,721 --> 00:51:27,981
you know I would do it

578
00:51:27,981 --> 00:51:29,581
because I know how to do it

579
00:51:29,581 --> 00:51:31,061
I know how to do it well

580
00:51:31,061 --> 00:51:33,701
so I'm like yes I'll do it

581
00:51:33,701 --> 00:51:35,621
so I feel like

582
00:51:35,621 --> 00:51:37,401
I was kind of tricked

583
00:51:37,401 --> 00:51:38,141
like trapped

584
00:51:38,141 --> 00:51:42,401
just when you think you're out

585
00:51:42,401 --> 00:51:49,441
they pull you back in so you're back to organizing a bitcoin conference uh so and it's not far away

586
00:51:49,441 --> 00:51:58,901
i mean we are september 30th it's 23rd of november yeah 23rd and 24th right and you've

587
00:51:58,901 --> 00:52:04,021
been kind enough to extend first of all you extended an invitation thank you so much sorry

588
00:52:04,021 --> 00:52:11,141
we can't make it uh we will be in manchester but you've also very kind to offer a discount code to

589
00:52:11,141 --> 00:52:16,401
the listeners so if anybody does want to make their way over to Tokyo which is such a great city

590
00:52:16,401 --> 00:52:22,901
I've had the privilege of visiting my wife and kids have not so we do definitely want to get

591
00:52:22,901 --> 00:52:28,781
there at some stage and what better excuse than to go to a conference so those that can make it

592
00:52:28,781 --> 00:52:44,316
if you use the code BITTEN B Turoka has been very kind and offered a 10 discount on the tickets there So what speakers do you have lined up For anybody that thinking about it and is getting excited

593
00:52:44,676 --> 00:52:45,856
what do you have planned?

594
00:52:47,216 --> 00:52:53,296
So speakers, this year we're going to have main conference and then dev day.

595
00:52:53,296 --> 00:53:02,736
right so for main conference um i invite because um japanese people like to hear from someone with

596
00:53:02,736 --> 00:53:08,736
authority and then someone you know like someone from the u.s because basically we look up to the

597
00:53:08,736 --> 00:53:16,636
u.s we just follow whatever the u.s is doing right so um i invited uh grant from uh bitcoin

598
00:53:16,636 --> 00:53:25,036
Policy Institute, hoping him to share what's going on in the US and then push Japanese government to

599
00:53:25,036 --> 00:53:38,476
follow their footsteps. And then also I invited Roger from, he is the author of Will Mao by Bitcoin.

600
00:53:38,476 --> 00:53:40,796
So he's a China expert.

601
00:53:41,176 --> 00:53:45,256
So yeah, US and China, it's two countries,

602
00:53:45,456 --> 00:53:51,556
Japanese companies always kind of have to look into.

603
00:53:51,716 --> 00:53:56,716
So those two will share what's going on in those countries.

604
00:53:57,156 --> 00:53:58,776
And then who else?

605
00:54:01,916 --> 00:54:02,216
Anyone?

606
00:54:02,216 --> 00:54:08,336
Yeah, so Luke Dash Jr., he just confirmed.

607
00:54:08,476 --> 00:54:10,536
on the dev day

608
00:54:10,536 --> 00:54:12,376
and then I also

609
00:54:12,376 --> 00:54:14,476
extended invitation to Shinobi

610
00:54:14,476 --> 00:54:16,556
he hasn't confirmed but if

611
00:54:16,556 --> 00:54:18,196
he does it's going to be interesting

612
00:54:18,196 --> 00:54:21,356
Rockstar

613
00:54:21,356 --> 00:54:24,496
is confirmed so he

614
00:54:24,496 --> 00:54:26,356
will be reunited with

615
00:54:26,356 --> 00:54:28,476
BTC place of

616
00:54:28,476 --> 00:54:30,476
Emperor Nikola

617
00:54:30,476 --> 00:54:31,776
who lives in Tokyo

618
00:54:31,776 --> 00:54:33,476
yeah

619
00:54:33,476 --> 00:54:36,096
and I don't know if

620
00:54:36,096 --> 00:54:46,556
which the mempool.space which will speak but he kindly offered to host VIP dinner he did last

621
00:54:46,556 --> 00:54:54,456
year too so this year also the VIP dinner was sponsored by it's gonna be sponsored by mempool.space

622
00:54:54,456 --> 00:55:01,916
amazing and like the Japanese are such wonderful hosts it's such a great experience when you go

623
00:55:01,916 --> 00:55:07,956
there so for people interested yeah reach out the link will be in the show notes and uh reach out

624
00:55:07,956 --> 00:55:15,956
to taruko uh is there anything and of course it'll be mostly english or you'll have a mix of stages

625
00:55:15,956 --> 00:55:21,576
to do how are you going to plan on that it's probably 80 english but we're going to have our

626
00:55:21,576 --> 00:55:29,736
real-time ai translation on the screen so the language won't be a problem okay excellent well

627
00:55:29,736 --> 00:55:33,476
Is there anything we've missed out here before I ask you the final question?

628
00:55:36,036 --> 00:55:36,596
Yeah.

629
00:55:36,795 --> 00:55:41,736
So if you are planning to come to like Tokyo or like Japan or Tokyo,

630
00:55:42,915 --> 00:55:47,356
actually Tokyo Bitcoin base is not only co-working space.

631
00:55:47,356 --> 00:55:49,556
It's going to be co-living space.

632
00:55:50,156 --> 00:55:57,396
So we acquired a hotel nearby, like three minutes walk from Tokyo Bitcoin base.

633
00:55:57,496 --> 00:55:59,295
So there is a hotel already there.

634
00:55:59,295 --> 00:56:00,576
It's for group.

635
00:56:00,896 --> 00:56:04,956
It's like, you know, up to like six people can sleep in one unit.

636
00:56:05,596 --> 00:56:08,476
So it's like four groups or like families.

637
00:56:08,915 --> 00:56:11,756
But we bought another one.

638
00:56:12,056 --> 00:56:15,436
That's still, you know, land we have to build, you know, house.

639
00:56:15,816 --> 00:56:19,156
But one, it's going to be a VIP villa.

640
00:56:19,776 --> 00:56:24,676
It's going to be three-story traditional Japanese style with traditional Japanese garden.

641
00:56:25,096 --> 00:56:26,136
It's going to be amazing.

642
00:56:26,136 --> 00:56:34,556
and then also another one will be for like single you know traveler or like couple so it's going to

643
00:56:34,556 --> 00:56:42,036
be smaller but more affordable so you know meta planet kind of gave up on the hotel business so

644
00:56:42,036 --> 00:56:49,295
we are kind of taking oh my goodness i was gonna say so wait you're gonna have one more unit than

645
00:56:49,295 --> 00:56:54,196
well one more property than the meta planet this is taking you back to your airbnb managing days

646
00:56:54,196 --> 00:57:02,756
as well that's so cool so bitcoin co-working at uh uh bitcoin tokyo base soon well as well as

647
00:57:02,756 --> 00:57:08,676
the one is already yeah operating but two we just bought the land so we have to build

648
00:57:09,236 --> 00:57:19,156
the property so i would say uh march like spring 2027. wow so it's far away but it's gonna be great

649
00:57:19,156 --> 00:57:25,616
Yeah, that's low time preference planning there. That's very, very cool.

650
00:57:26,256 --> 00:57:40,915
One thing I noticed is, you know, after I spent like six, seven years in Japanese Bitcoin scene, I realized I'm convinced that nothing will happen within Japan.

651
00:57:40,915 --> 00:57:48,336
It has to be, you know, come from the outside. So luckily, you know, Tokyo, it's very affordable now.

652
00:57:48,336 --> 00:57:57,056
So like you or like anyone from like Western country can stay in Japan without visa up to like three months.

653
00:57:57,736 --> 00:58:04,576
So, you know, they can actually work at Tokyo Bitcoin base and then live in one of those co-living space.

654
00:58:05,376 --> 00:58:32,570
So if those people come and work there maybe Japanese will find it you know maybe you know talk to them and then learn about what going on and then get inspired That so cool You know their own version of Bitcoin business So for the young traveling Bitcoin nomads that are you know

655
00:58:32,630 --> 00:58:35,690
living the sovereign individual or even families,

656
00:58:35,690 --> 00:58:38,210
I know families are out there doing it as well.

657
00:58:38,410 --> 00:58:40,610
I mean, we did it for almost three years.

658
00:58:40,730 --> 00:58:42,070
We bounced around traveling.

659
00:58:42,530 --> 00:58:45,810
We didn't have the Bitcoin options back in those days.

660
00:58:45,810 --> 00:58:47,370
So maybe we should go again.

661
00:58:48,090 --> 00:58:51,590
Yeah, of course you can pay everything in Bitcoin.

662
00:58:52,630 --> 00:58:54,930
So, you know, you can live the Bitcoin standard.

663
00:58:55,390 --> 00:58:56,550
Yeah, amazing.

664
00:58:56,730 --> 00:59:01,490
So eventually our goal is to make a Bitcoin circular economy

665
00:59:01,490 --> 00:59:03,810
around Tokyo Bitcoin base,

666
00:59:03,930 --> 00:59:06,850
which is, you know, basically in the center of Tokyo.

667
00:59:07,810 --> 00:59:09,770
That's like another 10 years, I guess.

668
00:59:10,390 --> 00:59:10,810
Wow.

669
00:59:11,350 --> 00:59:14,010
So what would you need?

670
00:59:14,010 --> 00:59:22,370
you'd have to start grassroots programs getting getting the tourists that coming through to go

671
00:59:22,370 --> 00:59:26,550
and ask the different merchants do you accept bitcoin do you accept bitcoin do you accept

672
00:59:26,550 --> 00:59:33,230
bitcoin that's the but i think we are like japan it's not there yet people are still very skeptical

673
00:59:33,230 --> 00:59:40,330
about bitcoin so what we are doing right now is because tokyo bitcoin base is not in a business

674
00:59:40,330 --> 00:59:49,610
district it's in a quiet like really affluent residential area so you know we want them not to

675
00:59:49,610 --> 00:59:55,370
be afraid of this bitcoin space like bitcoin that's going in and out of this building right

676
00:59:55,370 --> 01:00:04,730
so on the um as our opening event we actually hosted like lightning fair it's very like kids

677
01:00:04,730 --> 01:00:15,090
friendly event. So we like put out a lot of food and game stalls around the building, inside the

678
01:00:15,090 --> 01:00:22,290
building, use them as kind of a bait for kids to come into the building. If kids comes in, like,

679
01:00:22,370 --> 01:00:29,330
you know, parents, like mother has to come in too, right? So that was very successful. Those people,

680
01:00:29,330 --> 01:00:35,670
like neighbors were kind of curious about what's this B mark, what's this new building.

681
01:00:36,470 --> 01:00:40,410
And then they were like, you know, look into it, but never coming.

682
01:00:40,630 --> 01:00:42,050
Even the door was open.

683
01:00:42,470 --> 01:00:46,650
But that day, they finally came in and they thought, oh, it's really nice.

684
01:00:46,650 --> 01:00:48,830
Also Bitcoin, it's just money, right?

685
01:00:48,910 --> 01:00:50,370
Because I can buy this thing.

686
01:00:50,650 --> 01:00:51,250
So, yeah.

687
01:00:51,470 --> 01:00:57,450
So we are still kind of the process of legitimizing Bitcoin in the neighborhood.

688
01:00:57,450 --> 01:01:06,370
so maybe like next year or the year after tourists can come and start orange building

689
01:01:06,370 --> 01:01:13,530
I love it and also love the fact that uh you and I are having this conversation

690
01:01:13,530 --> 01:01:21,110
during what it's like what's going on in Singapore right now the biggest shit coin conference I've

691
01:01:21,110 --> 01:01:24,630
ever had the misfortune of laying eyes on.

692
01:01:24,630 --> 01:01:29,150
I went on the website the other day because it came across my radar

693
01:01:29,150 --> 01:01:31,250
and just looked at a list of the speakers.

694
01:01:32,050 --> 01:01:33,410
Oh, my goodness.

695
01:01:33,630 --> 01:01:35,050
What are these guys doing?

696
01:01:35,430 --> 01:01:37,830
This is what we're up against.

697
01:01:38,490 --> 01:01:45,070
All of the just flash money that pours into these events from VCs that are

698
01:01:45,070 --> 01:01:47,830
just there to try and get the next big exit.

699
01:01:48,490 --> 01:01:50,490
Oh, it makes my skin crawl.

700
01:01:50,490 --> 01:01:57,390
but anyway final final question for you if you had one last orange pill left to give to somebody

701
01:01:57,390 --> 01:01:59,330
who would you give it to and why

702
01:01:59,330 --> 01:02:12,690
wow that's tough question because by now i orange pulled everybody i care about

703
01:02:12,690 --> 01:02:14,810
so

704
01:02:14,810 --> 01:02:31,310
prime minister of japan okay there you go yeah because uh the japanese government actually

705
01:02:31,310 --> 01:02:42,810
um endorsed um web three four years ago and then we they have we have like a web three conference

706
01:02:42,810 --> 01:02:49,850
every year which is huge and it's funny to see like you know as a speaker like not like prime

707
01:02:49,850 --> 01:02:55,410
minister of japan like minister of something minister of something minister and then next to it

708
01:02:55,410 --> 01:02:58,890
there is a picture of like roger r

709
01:02:58,890 --> 01:03:01,870
cz

710
01:03:01,870 --> 01:03:08,150
yeah japan's still there

711
01:03:08,150 --> 01:03:15,610
oh damn well they need a copy of your book maybe somebody who's listening to this might be able to

712
01:03:15,610 --> 01:03:20,150
uh get a copy of the bitcoin standard in japanese in the prime minister's hands

713
01:03:20,150 --> 01:03:25,350
and uh then we'll just let the orange pill do what the orange pill does you know that's uh

714
01:03:25,350 --> 01:03:31,110
there's no stopping the mind virus so well taruko thank you for coming on it's been uh it's been

715
01:03:31,110 --> 01:03:35,650
great uh great pleasure to get to know you a little bit better and looking forward to meeting

716
01:03:35,650 --> 01:03:42,450
you in person one day and uh yeah caitlin had great fun with you guys over there and you know

717
01:03:42,450 --> 01:03:47,930
learning about an app and uh what everything that you're doing she was very inspired and uh yeah

718
01:03:47,930 --> 01:03:56,430
she's great she's just so like she fit in right away with the team yeah we had a really good time

719
01:03:56,430 --> 01:04:11,924
and uh shout out to uh arata san as well uh who we met in riga and in helsinki who obviously doing great work with you guys over in uh in japan and uh yeah well that all left to say I put the links in the show notes for people to reach out to you

720
01:04:12,024 --> 01:04:13,504
And yeah, thank you very much.

721
01:04:14,344 --> 01:04:14,824
Thank you.

722
01:04:16,064 --> 01:04:17,424
Well, there you go, everybody.

723
01:04:17,644 --> 01:04:19,144
Thank you so much for listening.

724
01:04:19,344 --> 01:04:22,084
And thank you, Tiroko, for coming on

725
01:04:22,084 --> 01:04:24,664
and everything you're doing over there in Asia.

726
01:04:25,124 --> 01:04:27,444
There's so much hard work going on there

727
01:04:27,444 --> 01:04:31,044
that I hope people have listened to this

728
01:04:31,044 --> 01:04:36,144
and being inspired because at the moment there's a lot of darkness around Bitcoin.

729
01:04:36,444 --> 01:04:43,184
We have this big divide between developers and Bitcoiners.

730
01:04:43,184 --> 01:04:50,984
We have divide over Bitcoin 29, version 29, core 29 or core 30 or Bitcoin knots.

731
01:04:51,124 --> 01:04:55,304
And now we have a new Bitcoin improvement proposal 444.

732
01:04:55,304 --> 01:05:02,604
for and it just seems like there's a lot of bad blood and ill feeling out there and people are

733
01:05:02,604 --> 01:05:06,924
looking at the price when they shouldn't be there's a lot of distraction there's so much

734
01:05:06,924 --> 01:05:11,624
distraction right now bitcoin treasury companies there's a new one spinning up every single day

735
01:05:11,624 --> 01:05:20,024
and just please do not buy penny stonks just because they say they're going to use money that

736
01:05:20,024 --> 01:05:25,344
they raise through printing shares to buy Bitcoin. That's not going to, that isn't a company.

737
01:05:25,984 --> 01:05:32,984
Like that, that's a reverse IPO, a reverse takeover. They buy a shell company on a, on a stock

738
01:05:32,984 --> 01:05:38,444
exchange and then print shares under a new name and say they're going to buy Bitcoin with it. And

739
01:05:38,444 --> 01:05:48,084
people are just like, it boggles my mind. It really does. So please take heed and then do not

740
01:05:48,084 --> 01:05:55,424
loan your Bitcoin to any loan product offering, especially the new ones that are now racing each

741
01:05:55,424 --> 01:06:02,944
other to zero on the interest rates that they're offering you. I mean, within six months,

742
01:06:03,004 --> 01:06:09,084
they've gone from 12.5%. I've seen a company now offering 5%. They're tripping over each other

743
01:06:09,084 --> 01:06:15,824
in order to try and hoard your Bitcoin with this idea of, you'll never have to sell your Bitcoin,

744
01:06:15,824 --> 01:06:22,264
bro just go and live your life and you'll get rugged your bitcoin will be gone as soon as

745
01:06:22,264 --> 01:06:29,344
there's a price crash a flash crash you are stopped out it's swept it's over and you still owe the fiat

746
01:06:29,344 --> 01:06:38,084
back with the interest so please just stay humble and stack sats and get inspired from people like

747
01:06:38,084 --> 01:06:44,904
taruko that are building that are doing things she's translating books she's organizing conferences

748
01:06:44,904 --> 01:06:54,304
She's helping a company reinvigorate itself by use of Bitcoin education and then using that as a platform to educate its customer base.

749
01:06:55,004 --> 01:07:00,904
The conference, the Bitcoin living space that they're going to be doing over there.

750
01:07:01,424 --> 01:07:10,304
It's incredible. I'm hoping to get over to Japan next October because I think that is when they're going to be doing BTC Japan in 2026.

751
01:07:10,304 --> 01:07:11,624
So put that on your dates now.

752
01:07:12,024 --> 01:07:14,364
But like I said, like we discussed here,

753
01:07:14,624 --> 01:07:16,504
I think from the 23rd of November,

754
01:07:17,044 --> 01:07:18,644
you got BTC Japan in Tokyo.

755
01:07:18,844 --> 01:07:20,644
So if you're out there listening in Asia,

756
01:07:21,144 --> 01:07:24,304
anyone in Hong Kong, Singapore, Indonesia,

757
01:07:25,504 --> 01:07:26,764
wherever you're tuning in from,

758
01:07:27,144 --> 01:07:29,704
get your tickets, get over to BTC Japan,

759
01:07:29,984 --> 01:07:32,344
go and support the effort, get a discount,

760
01:07:32,784 --> 01:07:35,464
use the code BITTEN, B-I-T-T-E-N,

761
01:07:35,904 --> 01:07:37,164
get your 10% off.

762
01:07:37,164 --> 01:07:38,804
I'm talking to you guys in Malaysia,

763
01:07:38,804 --> 01:07:43,084
the people that hosted me and my family when we were in Kuala Lumpur

764
01:07:43,084 --> 01:07:44,144
thank you so much

765
01:07:44,144 --> 01:07:46,064
you know who you guys are

766
01:07:46,064 --> 01:07:48,344
get over to Japan, see what's going on

767
01:07:48,344 --> 01:07:51,864
if you're in the UK or if you're across Europe

768
01:07:51,864 --> 01:07:56,504
it's very cheap to jump on a plane and get a flight over to Manchester

769
01:07:56,504 --> 01:08:00,924
BitFest is 21st and 23rd of November

770
01:08:00,924 --> 01:08:03,424
that's this month, we are just weeks away

771
01:08:03,424 --> 01:08:06,184
use the code BITEN, B-I-T-T-E-N

772
01:08:06,184 --> 01:08:08,584
and go check out the speaker list

773
01:08:08,584 --> 01:08:09,324
than the show notes.

774
01:08:09,544 --> 01:08:10,644
The same for BTC Japan.

775
01:08:10,884 --> 01:08:11,584
Hit these links.

776
01:08:11,864 --> 01:08:12,624
Just take a look.

777
01:08:14,224 --> 01:08:17,304
I'm not getting paid for clickbait or anything like that.

778
01:08:17,364 --> 01:08:20,164
I just want to help these guys get people to the conferences

779
01:08:20,164 --> 01:08:23,704
and I want to help people understand how important the conferences are

780
01:08:23,704 --> 01:08:26,324
and how it's going to change their lives when they get in front of people.

781
01:08:26,444 --> 01:08:27,304
I've seen it myself.

782
01:08:27,624 --> 01:08:28,544
I've felt it myself.

783
01:08:28,844 --> 01:08:30,264
My whole family has felt it.

784
01:08:30,744 --> 01:08:32,424
This is how we move forward.

785
01:08:32,424 --> 01:08:35,604
So that's that little rant.

786
01:08:35,604 --> 01:08:44,364
and the next rant is just buy bitcoin guys please stack stack some sats get over to relay r-e-l-a-i

787
01:08:44,364 --> 01:08:51,684
r-e-l-a-i.ch forward slash bitten download the app across europe and start stacking today if

788
01:08:51,684 --> 01:08:58,804
you're across the pond us swan bitcoin.com it is that simple take self-custody and take it very

789
01:08:58,804 --> 01:09:12,284
Seriously, get over and look at the Bitbox, Bitbox O2 or Bitbox Nova, a Bitcoin-only hardware wallet brought to you by the team over at bitbox.swiss forward slash bitten.

790
01:09:12,484 --> 01:09:14,344
Again, links in the show notes.

791
01:09:14,664 --> 01:09:15,524
The code is bitten.

792
01:09:16,044 --> 01:09:19,824
There's a bunch more links in the show notes over there, so go and check them out.

793
01:09:20,324 --> 01:09:25,704
And I have not shielded them in a while, but Dave Bennett is doing great work on his podcast.

794
01:09:25,704 --> 01:09:33,124
the Bitcoin and podcast is a daily show Dave brings you the news that you can use and he does

795
01:09:33,124 --> 01:09:39,504
an incredible job shout out to my friend and fellow podcaster Dave love you brother support

796
01:09:39,504 --> 01:09:46,124
Dave on Fountain and do your boosts do your streaming and yeah let's look forward to a

797
01:09:46,124 --> 01:09:49,384
bright orange future thank you so much for listening I'll catch you on the next show
