1 00:00:00,360 --> 00:00:05,165 So whenever you have a 2 00:00:06,505 --> 00:00:11,145 you know, quotable, tweetable, 3 00:00:11,225 --> 00:00:13,641 Like sailor memeable, right? 4 00:00:13,713 --> 00:00:18,329 Like sailors were this once in 5 00:00:18,497 --> 00:00:23,033 that transcends, you know, 6 00:00:23,169 --> 00:00:25,777 I make me like, I'm making 7 00:00:25,841 --> 00:00:30,823 Like there is no second best, 8 00:00:30,839 --> 00:00:33,791 to reach the, you know, the 9 00:00:33,823 --> 00:00:38,247 memeing you and then to reach, 10 00:00:38,311 --> 00:00:45,583 to Microsoft and to, you know, 11 00:00:45,599 --> 00:00:49,367 to all the large companies, 12 00:00:49,391 --> 00:00:53,895 in the world, that's pretty 13 00:00:53,975 --> 00:00:57,791 If you are a spokesperson and 14 00:00:57,823 --> 00:01:01,523 your ideas in a way going to 15 00:01:01,539 --> 00:01:03,019 edge of their seat. 16 00:01:03,187 --> 00:01:07,115 So I want what this guy's 17 00:01:07,155 --> 00:01:08,815 it's going to be really easy going. 18 00:01:13,515 --> 00:01:16,771 Welcome to the Business 19 00:01:16,803 --> 00:01:20,579 The show dedicated to helping 20 00:01:20,627 --> 00:01:24,579 business with bitcoin, the 21 00:01:24,707 --> 00:01:26,835 I'm your host, Josh 22 00:01:26,875 --> 00:01:32,431 Phil, who is the founder of 23 00:01:32,463 --> 00:01:35,391 that focuses on working with 24 00:01:35,463 --> 00:01:38,383 Today on the show, you're 25 00:01:38,399 --> 00:01:41,375 help you get in front of the 26 00:01:41,455 --> 00:01:44,515 We're going to get to our 27 00:02:02,418 --> 00:02:04,090 Phil, welcome to the podcast. 28 00:02:04,194 --> 00:02:05,378 Josh, great to be on here. 29 00:02:05,418 --> 00:02:06,458 Thanks for having me. 30 00:02:06,618 --> 00:02:09,450 So I like to start off every 31 00:02:09,474 --> 00:02:12,386 that help us to get to know 32 00:02:12,402 --> 00:02:13,882 us some insight for our own lives. 33 00:02:13,930 --> 00:02:14,586 Are you ready for these? 34 00:02:14,642 --> 00:02:15,218 Let's hit it. 35 00:02:15,298 --> 00:02:16,642 Question number one is this. 36 00:02:16,690 --> 00:02:19,478 When and how did you first 37 00:02:19,788 --> 00:02:25,012 This is for me, such an 38 00:02:25,060 --> 00:02:28,948 I think the difference 39 00:02:28,988 --> 00:02:31,460 about it is different than 40 00:02:31,644 --> 00:02:33,508 And there's all these 41 00:02:33,588 --> 00:02:38,364 I initially heard about it 42 00:02:38,396 --> 00:02:38,828 it. 43 00:02:38,948 --> 00:02:42,780 But then 2017 came along and 44 00:02:42,844 --> 00:02:47,920 At this time I was working at 45 00:02:48,024 --> 00:02:54,288 John McAfee saying that he was 46 00:02:54,328 --> 00:02:56,664 I know it's family friendly 47 00:02:56,696 --> 00:02:59,696 bad words or anything, but he 48 00:02:59,712 --> 00:03:00,664 to cut something off. 49 00:03:00,696 --> 00:03:04,668 If bitcoin didn't hit, I think 50 00:03:05,048 --> 00:03:07,856 And at this point I had heard 51 00:03:07,872 --> 00:03:08,168 all. 52 00:03:08,248 --> 00:03:12,546 And this was sort of like this 53 00:03:12,562 --> 00:03:15,322 said he was going to do this 54 00:03:15,490 --> 00:03:21,346 I was working at a TV station, 55 00:03:21,362 --> 00:03:25,434 of thing, decided to buy a 56 00:03:25,626 --> 00:03:29,946 So McAfee got me in, started 57 00:03:30,042 --> 00:03:34,618 didn't really do the deep dive 58 00:03:34,778 --> 00:03:40,546 The pandemic came along and 59 00:03:40,602 --> 00:03:41,820 full on rabbit hole. 60 00:03:41,914 --> 00:03:44,152 And it's a rabbit hole you 61 00:03:44,200 --> 00:03:47,908 Once you go down that rabbit 62 00:03:48,888 --> 00:03:52,384 It would be interesting to 63 00:03:52,416 --> 00:03:55,176 to learn a lot about bitcoin, 64 00:03:55,192 --> 00:03:58,280 it and then kind of came back 65 00:03:58,304 --> 00:03:58,656 many. 66 00:03:58,752 --> 00:04:01,272 I feel like there are a 67 00:04:01,320 --> 00:04:05,304 burned early on or joined at 68 00:04:05,336 --> 00:04:09,186 realize what they were holding 69 00:04:09,202 --> 00:04:09,506 whatever. 70 00:04:09,562 --> 00:04:11,274 But that's interesting. 71 00:04:11,386 --> 00:04:17,610 I haven't thought through how 72 00:04:17,754 --> 00:04:21,314 believing in what bitcoin is 73 00:04:21,386 --> 00:04:24,274 I personally think, well, it's 74 00:04:24,346 --> 00:04:28,314 But I've also talked to other 75 00:04:28,346 --> 00:04:29,318 bit devs. 76 00:04:31,818 --> 00:04:35,258 The interesting thing is 2017 77 00:04:35,338 --> 00:04:40,470 reengaged when the price run 78 00:04:40,494 --> 00:04:44,406 then, you know, it, it, it 79 00:04:44,462 --> 00:04:50,070 But then almost that bear 80 00:04:50,094 --> 00:04:52,158 I really have to take myself 81 00:04:52,198 --> 00:04:56,638 Like I should really be able 82 00:04:56,758 --> 00:04:59,878 So I think it's like those, 83 00:04:59,918 --> 00:05:02,814 and harden you, you know, 84 00:05:02,846 --> 00:05:03,750 for, for learning. 85 00:05:03,814 --> 00:05:06,338 And I think it's just a part 86 00:05:06,678 --> 00:05:09,218 I don't know, maybe a lot of 87 00:05:11,088 --> 00:05:15,104 So question number two is 88 00:05:15,136 --> 00:05:17,032 that you wish everyone understood? 89 00:05:17,160 --> 00:05:21,028 I'm going to go with something 90 00:05:22,208 --> 00:05:25,656 I think it's that bitcoin has 91 00:05:25,712 --> 00:05:30,188 There's no media department, 92 00:05:31,248 --> 00:05:35,080 I know our parents think that 93 00:05:35,104 --> 00:05:36,748 that's kind of poetic and true. 94 00:05:37,708 --> 00:05:44,476 And I say that because every 95 00:05:44,532 --> 00:05:47,328 bitcoin in some way, shape or form. 96 00:05:48,468 --> 00:05:52,012 There's this running joke that 97 00:05:52,060 --> 00:05:52,876 and whatever. 98 00:05:52,932 --> 00:05:53,608 Whatever. 99 00:05:54,068 --> 00:05:56,276 I 100% disagree. 100 00:05:56,372 --> 00:05:58,156 I think we need more podcasts. 101 00:05:58,212 --> 00:06:02,540 I think we need more people 102 00:06:02,644 --> 00:06:08,278 writing about it, more people 103 00:06:08,398 --> 00:06:13,414 It feels like it's crowded 104 00:06:13,526 --> 00:06:14,578 We need more. 105 00:06:14,958 --> 00:06:21,278 And to anyone that is thinking 106 00:06:21,358 --> 00:06:27,022 there's no limit just being on 107 00:06:27,150 --> 00:06:32,098 the Reddit bitcoin forum, 108 00:06:32,448 --> 00:06:37,688 But there's something, some 109 00:06:37,808 --> 00:06:40,472 and I guarantee you that 110 00:06:40,560 --> 00:06:44,708 So I would just say 111 00:06:45,888 --> 00:06:48,208 permissionless and open. 112 00:06:48,368 --> 00:06:54,160 It's a welcoming space and 113 00:06:54,184 --> 00:06:55,388 involved from day one. 114 00:06:57,208 --> 00:07:00,744 Question number three, what's 115 00:07:00,816 --> 00:07:01,828 to other people? 116 00:07:02,378 --> 00:07:06,946 So I think it kind of depends 117 00:07:07,042 --> 00:07:11,026 Like if I'm speaking to one of 118 00:07:11,042 --> 00:07:14,918 maybe they're a financial 119 00:07:15,378 --> 00:07:20,238 I'm probably giving them 120 00:07:20,938 --> 00:07:24,002 For a lot of other people that 121 00:07:24,050 --> 00:07:27,922 that traditionally didn't get 122 00:07:27,970 --> 00:07:30,438 I would say a bullish case for bitcoin. 123 00:07:31,338 --> 00:07:37,890 It's really like the easiest 124 00:07:37,914 --> 00:07:38,370 for bitcoin. 125 00:07:38,394 --> 00:07:40,690 It's like, I think a little 126 00:07:40,874 --> 00:07:42,638 You can find it on YouTube. 127 00:07:43,018 --> 00:07:47,610 Guy Swan narrates it and he 128 00:07:47,714 --> 00:07:52,282 Guy is like the internal 129 00:07:52,330 --> 00:07:56,762 because I've listened to so 130 00:07:56,810 --> 00:07:57,578 He's a godsend. 131 00:07:57,618 --> 00:07:58,838 So thank you, Guy. 132 00:07:59,438 --> 00:08:02,686 So I'd start them off with 133 00:08:02,702 --> 00:08:04,174 that far, they're probably 134 00:08:04,206 --> 00:08:11,190 Now then bitcoin standard and 135 00:08:11,254 --> 00:08:16,350 series with Breedlove and if 136 00:08:16,374 --> 00:08:23,006 then they're a full on maxi at 137 00:08:23,182 --> 00:08:27,194 okay, here's everything that 138 00:08:27,266 --> 00:08:31,162 everything in between to 139 00:08:31,250 --> 00:08:32,706 And have, have fun from here. 140 00:08:32,722 --> 00:08:34,570 I'm here as A resource, but you've. 141 00:08:34,674 --> 00:08:36,118 You've made it, my friend. 142 00:08:38,138 --> 00:08:39,834 All right, question number four. 143 00:08:39,946 --> 00:08:43,570 Beyond Bitcoin, what's a 144 00:08:43,594 --> 00:08:45,758 helpful to you or your work recently? 145 00:08:46,098 --> 00:08:50,518 So I know you said beyond 146 00:08:51,138 --> 00:08:54,378 And there it's just such a 147 00:08:54,418 --> 00:08:57,514 And I consider it beyond 148 00:08:57,546 --> 00:09:02,370 if any type of E commerce, any 149 00:09:02,394 --> 00:09:06,010 your farmer's market, E 150 00:09:06,034 --> 00:09:10,738 the regular world outside of 151 00:09:10,898 --> 00:09:11,738 And it's just. 152 00:09:11,818 --> 00:09:14,798 And I went through all these 153 00:09:15,418 --> 00:09:19,018 and Zapright was by far the 154 00:09:19,058 --> 00:09:19,890 It's so sleek. 155 00:09:19,954 --> 00:09:23,906 And when I first started using 156 00:09:23,922 --> 00:09:27,022 a question, question, and 157 00:09:27,030 --> 00:09:29,342 was like, oh, crap, it's 158 00:09:29,390 --> 00:09:32,222 Like, and I got on a call with 159 00:09:32,270 --> 00:09:34,870 like, he made himself 160 00:09:34,894 --> 00:09:40,366 his, you know, previous, you 161 00:09:40,382 --> 00:09:43,422 all the conferences and have 162 00:09:43,470 --> 00:09:45,858 And that was pretty rad moment 163 00:09:46,998 --> 00:09:52,210 But outside of Zapright, I 164 00:09:52,234 --> 00:09:55,282 my business with what I do 165 00:09:55,370 --> 00:09:58,826 marketing is no longer about 166 00:09:58,922 --> 00:10:00,834 about the stories that you tell. 167 00:10:01,026 --> 00:10:04,250 And I try and remember that 168 00:10:04,274 --> 00:10:07,306 When I, when I show up to do 169 00:10:07,362 --> 00:10:14,318 work with is we're still so 170 00:10:14,698 --> 00:10:19,050 technical jargon that's 171 00:10:19,074 --> 00:10:22,266 to, in the market, and we want 172 00:10:22,322 --> 00:10:25,406 And technically, you know, why 173 00:10:25,462 --> 00:10:30,646 But at the end of the day, if 174 00:10:30,822 --> 00:10:34,094 we need to be focused on the 175 00:10:34,126 --> 00:10:37,142 And how is this going to make 176 00:10:37,190 --> 00:10:38,182 point this is? 177 00:10:38,350 --> 00:10:38,838 There is. 178 00:10:38,878 --> 00:10:40,622 How does this help solve that? 179 00:10:40,670 --> 00:10:41,718 You know, so I. 180 00:10:41,878 --> 00:10:42,238 It's. 181 00:10:42,278 --> 00:10:44,694 It's so easy to get lost in 182 00:10:44,726 --> 00:10:46,338 and it's so important. 183 00:10:46,918 --> 00:10:51,548 But, you know, knowing that, 184 00:10:52,208 --> 00:10:55,608 creatively about how to 185 00:10:55,648 --> 00:10:58,024 are important, but in a way 186 00:10:58,136 --> 00:10:59,944 So it's just an idea that I 187 00:11:00,016 --> 00:11:03,584 So now we have our final, what 188 00:11:03,656 --> 00:11:04,824 question, and it's this. 189 00:11:04,936 --> 00:11:09,120 As a general life principle, 190 00:11:09,304 --> 00:11:10,868 This is a really tough one. 191 00:11:11,408 --> 00:11:12,416 Yeah, I don't. 192 00:11:12,512 --> 00:11:16,548 I don't know, but I'm not 193 00:11:17,298 --> 00:11:17,802 So. 194 00:11:17,890 --> 00:11:23,194 So why would be more of the 195 00:11:23,266 --> 00:11:27,358 Like, okay, what is the 196 00:11:28,418 --> 00:11:29,798 What does this mean? 197 00:11:30,098 --> 00:11:35,154 Why not is, you know, Leroy 198 00:11:35,186 --> 00:11:36,278 Let's take action. 199 00:11:38,098 --> 00:11:38,802 I'm a. 200 00:11:38,850 --> 00:11:39,426 I'm a. 201 00:11:39,522 --> 00:11:40,362 I'm a thinker. 202 00:11:40,410 --> 00:11:42,838 I tend to overthink. 203 00:11:43,378 --> 00:11:45,770 I want to really plan stuff out. 204 00:11:45,954 --> 00:11:47,994 I'll just say, because I know 205 00:11:48,026 --> 00:11:49,306 I'll say, why not? 206 00:11:49,442 --> 00:11:50,106 For me. 207 00:11:50,202 --> 00:11:52,866 Because at the end of the day, 208 00:11:53,042 --> 00:11:56,138 At a certain point, you can 209 00:11:56,178 --> 00:11:59,362 about a certain thing and 210 00:11:59,370 --> 00:11:59,978 to say, you know what? 211 00:12:00,018 --> 00:12:00,354 Screw it. 212 00:12:00,386 --> 00:12:04,066 Let's just go for it and do 213 00:12:04,122 --> 00:12:05,518 So why not? 214 00:14:12,192 --> 00:14:15,680 Well, Phil, we're here today 215 00:14:15,736 --> 00:14:20,760 Communications, primarily a PR 216 00:14:20,806 --> 00:14:22,588 Are somehow connected to Bitcoin. 217 00:14:22,620 --> 00:14:25,420 We can talk about some of the 218 00:14:25,476 --> 00:14:27,196 maybe who you're looking to 219 00:14:27,364 --> 00:14:30,860 But I guess the main reason I 220 00:14:30,876 --> 00:14:34,292 it was probably two years ago 221 00:14:34,332 --> 00:14:38,044 Ventures say, we need someone 222 00:14:38,228 --> 00:14:41,348 And at the time, I knew 223 00:14:41,420 --> 00:14:42,060 side. 224 00:14:42,236 --> 00:14:45,340 So I reached out to him, and 225 00:14:45,356 --> 00:14:48,668 do with bitcoin because he was 226 00:14:48,780 --> 00:14:51,812 that the United States 227 00:14:51,852 --> 00:14:53,812 it will be too much of a 228 00:14:54,552 --> 00:14:57,296 Things seem to be changing in 229 00:14:57,344 --> 00:15:00,720 I was never really concerned 230 00:15:00,736 --> 00:15:02,920 he declined, and I didn't have 231 00:15:03,016 --> 00:15:06,008 I think that it's something 232 00:15:06,040 --> 00:15:10,424 forward to learning more about 233 00:15:10,528 --> 00:15:14,432 the future for PR in this 234 00:15:14,472 --> 00:15:17,544 are that business owners 235 00:15:17,608 --> 00:15:21,638 or not they have any 236 00:15:21,670 --> 00:15:23,046 balance sheet or accepting it. 237 00:15:23,174 --> 00:15:26,318 So with all that preamble, 238 00:15:26,350 --> 00:15:27,998 your business and how you guys 239 00:15:28,110 --> 00:15:29,162 Absolutely. 240 00:15:30,462 --> 00:15:31,654 You're spot on. 241 00:15:31,758 --> 00:15:33,558 And Mike Jarmus is Spot on too. 242 00:15:33,590 --> 00:15:35,722 I've got an ongoing 243 00:15:37,422 --> 00:15:42,566 I've spent my career in media, 244 00:15:42,694 --> 00:15:47,292 magazines, digital, and then 245 00:15:47,592 --> 00:15:50,412 Comms and PR agency. 246 00:15:50,752 --> 00:15:54,968 And what I learned in the 247 00:15:55,000 --> 00:15:58,424 all of the crypto companies 248 00:15:58,448 --> 00:16:03,216 to work with a few bitcoin 249 00:16:03,264 --> 00:16:06,088 it was hard for me to keep, 250 00:16:06,120 --> 00:16:11,272 And I, I saw an opportunity to 251 00:16:11,352 --> 00:16:13,932 only communications and pr. 252 00:16:14,892 --> 00:16:16,908 You know, they're bitcoiners. 253 00:16:16,940 --> 00:16:18,748 Want to work with other 254 00:16:18,780 --> 00:16:22,828 When you're working with a 255 00:16:22,900 --> 00:16:28,300 working with folks that likely 256 00:16:28,436 --> 00:16:29,140 right? 257 00:16:29,316 --> 00:16:31,692 Maybe they actually own a 258 00:16:31,772 --> 00:16:32,348 it. 259 00:16:32,500 --> 00:16:37,620 But they're also handling like 260 00:16:37,636 --> 00:16:41,498 of the day they're just trying 261 00:16:41,530 --> 00:16:43,422 move on to the next account. 262 00:16:43,842 --> 00:16:49,730 So I wanted to do something 263 00:16:49,786 --> 00:16:55,282 that I understand it at a 264 00:16:55,442 --> 00:16:58,422 we know it's going to change 265 00:16:58,762 --> 00:17:04,650 So having someone that you can 266 00:17:04,746 --> 00:17:09,276 understands how to position 267 00:17:09,324 --> 00:17:12,348 that's going to resonate with 268 00:17:12,380 --> 00:17:18,820 podcasts, and of course 269 00:17:18,876 --> 00:17:22,832 point, really that was going 270 00:17:23,412 --> 00:17:25,792 so underfunded it's a joke. 271 00:17:26,892 --> 00:17:31,172 All that capital goes to 272 00:17:31,212 --> 00:17:35,732 of venture capitalists being 273 00:17:35,772 --> 00:17:38,572 and then exit out of it. 274 00:17:39,192 --> 00:17:42,792 So there, there's this gap 275 00:17:42,872 --> 00:17:43,088 right? 276 00:17:43,120 --> 00:17:47,200 You have fantastic venture 277 00:17:47,216 --> 00:17:48,608 like 1031 being one of them. 278 00:17:48,640 --> 00:17:51,372 Ego death Capital Lightning Ventures. 279 00:17:52,152 --> 00:17:56,384 But there's still this gap 280 00:17:56,408 --> 00:17:59,024 and where we're going to be in 281 00:17:59,168 --> 00:18:05,878 And I wanted to fill that gap 282 00:18:06,070 --> 00:18:11,446 service at a really affordable 283 00:18:11,494 --> 00:18:13,162 is today. 284 00:18:13,462 --> 00:18:17,682 And yeah, man, at the end of 285 00:18:17,982 --> 00:18:22,534 orange peeling the media so 286 00:18:22,678 --> 00:18:26,282 and working with these bitcoin 287 00:18:28,062 --> 00:18:32,214 I'm curious to know where you 288 00:18:32,238 --> 00:18:35,136 maybe the need for better pr. 289 00:18:35,304 --> 00:18:39,168 I mean, it's probably easy to 290 00:18:39,200 --> 00:18:40,048 I don't really want to do that. 291 00:18:40,080 --> 00:18:43,344 But just broadly speaking, 292 00:18:43,368 --> 00:18:47,552 like a lot of companies could, 293 00:18:47,592 --> 00:18:48,256 to their pr? 294 00:18:48,344 --> 00:18:50,488 Any type of milestone, really. 295 00:18:50,640 --> 00:18:54,624 You see all these kind of 296 00:18:54,688 --> 00:19:00,590 that go out on Twitter or X, 297 00:19:00,606 --> 00:19:02,830 know, product update. 298 00:19:02,886 --> 00:19:09,214 And, you know, it's oftentimes 299 00:19:09,238 --> 00:19:14,910 know, appeasing or, you know, 300 00:19:15,086 --> 00:19:17,198 really want to see that, but 301 00:19:17,310 --> 00:19:21,870 So, you know, there's, I see 302 00:19:21,886 --> 00:19:22,094 go out. 303 00:19:22,118 --> 00:19:23,022 I'm like, you know what? 304 00:19:23,062 --> 00:19:26,726 I know a reporter that would 305 00:19:26,774 --> 00:19:29,210 this news before it went live 306 00:19:29,386 --> 00:19:32,194 I probably know a few that 307 00:19:32,258 --> 00:19:33,066 with that. 308 00:19:33,234 --> 00:19:35,610 And then all of a sudden, you 309 00:19:35,626 --> 00:19:38,074 know, putting that out there 310 00:19:38,138 --> 00:19:39,850 talking about it at the same time. 311 00:19:40,026 --> 00:19:40,650 Right? 312 00:19:40,786 --> 00:19:43,914 Whether that's even like a 313 00:19:43,938 --> 00:19:49,178 type of milestone, some new 314 00:19:49,290 --> 00:19:49,586 Right. 315 00:19:49,634 --> 00:19:52,546 Like if you have someone 316 00:19:52,554 --> 00:19:55,622 know, traditional finance 317 00:19:56,202 --> 00:19:59,306 anything that you have going 318 00:19:59,354 --> 00:20:00,458 to make a splash. 319 00:20:00,570 --> 00:20:00,962 Right. 320 00:20:01,042 --> 00:20:04,530 And there's different 321 00:20:04,626 --> 00:20:05,874 based off of what it is. 322 00:20:05,938 --> 00:20:12,690 But I would just say probably 323 00:20:12,746 --> 00:20:17,226 hold on that timeline and 324 00:20:17,274 --> 00:20:20,378 shot and saying, what can we 325 00:20:20,410 --> 00:20:21,876 attention behind this. 326 00:20:21,924 --> 00:20:24,860 Because if you're not doing 327 00:20:24,916 --> 00:20:27,596 opportunities and then 328 00:20:27,604 --> 00:20:28,924 to miss new customers. 329 00:20:29,068 --> 00:20:33,236 When it comes to a major 330 00:20:33,324 --> 00:20:38,604 a new product, whatever else 331 00:20:38,668 --> 00:20:41,592 be planning and preparing for that? 332 00:20:42,052 --> 00:20:45,004 I think you've just said that 333 00:20:45,068 --> 00:20:46,812 preparation for that as there 334 00:20:46,892 --> 00:20:51,098 Is that because it seems like 335 00:20:51,130 --> 00:20:54,754 in advance or they just don't 336 00:20:54,778 --> 00:20:55,290 that splash? 337 00:20:55,346 --> 00:20:57,962 I think they're not, they 338 00:20:58,082 --> 00:20:58,458 Right? 339 00:20:58,530 --> 00:21:02,330 So you have to revisit those 340 00:21:02,426 --> 00:21:04,330 You know, where is the ball at 341 00:21:04,386 --> 00:21:04,578 Right? 342 00:21:04,610 --> 00:21:07,090 Because in any given 343 00:21:07,146 --> 00:21:11,354 technical in nature, you need 344 00:21:11,498 --> 00:21:15,930 And so that can shift 345 00:21:15,986 --> 00:21:18,474 And so when that keeps 346 00:21:18,498 --> 00:21:19,018 just get it out. 347 00:21:19,050 --> 00:21:21,822 Let's get it out on Tuesday 348 00:21:22,482 --> 00:21:25,426 You probably need someone in 349 00:21:25,474 --> 00:21:25,874 down. 350 00:21:25,978 --> 00:21:29,434 And is this a realistic date? 351 00:21:29,578 --> 00:21:30,282 Maybe a week. 352 00:21:30,322 --> 00:21:34,978 After that, we just make sure 353 00:21:35,010 --> 00:21:40,050 put the not only best possible 354 00:21:40,106 --> 00:21:41,170 in our comms. 355 00:21:41,306 --> 00:21:45,274 The announcements getting 356 00:21:45,298 --> 00:21:49,776 time that reporters are 357 00:21:49,784 --> 00:21:53,512 know, and then you shared it 358 00:21:53,552 --> 00:21:55,104 community, whatever it is. 359 00:21:55,248 --> 00:21:59,384 So then it just, you know, 360 00:21:59,408 --> 00:22:00,384 It looks, looks clean. 361 00:22:00,448 --> 00:22:03,552 And because things change so 362 00:22:03,592 --> 00:22:06,768 that does, like, as I 363 00:22:06,840 --> 00:22:07,912 a weekly basis. 364 00:22:07,992 --> 00:22:13,872 But if there's, let's say 365 00:22:13,912 --> 00:22:18,132 going to, you know, be coming 366 00:22:18,752 --> 00:22:21,176 Let's, let's have that for 367 00:22:21,304 --> 00:22:26,332 Okay, so backdate that a month 368 00:22:26,952 --> 00:22:29,248 which is what I would do, right. 369 00:22:29,440 --> 00:22:32,792 That announcement needs to be 370 00:22:32,832 --> 00:22:33,336 that company. 371 00:22:33,384 --> 00:22:37,696 But then the investors, right, 372 00:22:37,744 --> 00:22:39,960 That could take a couple 373 00:22:40,016 --> 00:22:41,320 Sometimes longer. 374 00:22:41,496 --> 00:22:44,720 And then when you, when you 375 00:22:44,736 --> 00:22:47,056 know, put yourself in the 376 00:22:47,104 --> 00:22:53,808 They need time to evaluate if 377 00:22:53,840 --> 00:22:57,212 They're getting pitched, you 378 00:22:57,792 --> 00:23:00,968 And then they need time to get 379 00:23:01,000 --> 00:23:06,682 the spokesperson, and they 380 00:23:07,262 --> 00:23:10,734 And, you know, if you're only 381 00:23:10,798 --> 00:23:13,078 like, hey, we've got this big 382 00:23:13,230 --> 00:23:14,342 It's going out tomorrow. 383 00:23:14,382 --> 00:23:15,414 Are you interested? 384 00:23:15,558 --> 00:23:17,654 That's not going to really 385 00:23:17,678 --> 00:23:18,238 that reporter. 386 00:23:18,270 --> 00:23:19,838 It's not going to make their 387 00:23:19,910 --> 00:23:22,334 You want to help them win at 388 00:23:22,398 --> 00:23:26,294 So that in the future too, 389 00:23:26,398 --> 00:23:29,718 You have a relationship with 390 00:23:29,750 --> 00:23:33,134 have questions because they 391 00:23:33,198 --> 00:23:36,458 in your industry and 392 00:23:36,570 --> 00:23:38,026 And then it just, it looks good. 393 00:23:38,114 --> 00:23:44,942 So a month minimum, I'd say is 394 00:23:45,282 --> 00:23:50,042 And I've been tinkering around 395 00:23:50,082 --> 00:23:53,714 like, different bit devs 396 00:23:53,738 --> 00:23:58,018 be a bitcoin startup and you 397 00:23:58,050 --> 00:24:03,280 now, but here's what you can 398 00:24:03,376 --> 00:24:04,368 and help yourself. 399 00:24:04,440 --> 00:24:07,888 So I'm getting close to that, 400 00:24:07,920 --> 00:24:08,492 me. 401 00:24:09,712 --> 00:24:14,880 And when it comes to reaching 402 00:24:14,896 --> 00:24:19,176 article for you, would that 403 00:24:19,224 --> 00:24:20,608 timeline talking a couple of weeks. 404 00:24:20,680 --> 00:24:24,600 How long do people tend to 405 00:24:24,616 --> 00:24:25,008 to go out? 406 00:24:25,040 --> 00:24:29,008 Slash, how much preparation or 407 00:24:29,080 --> 00:24:32,552 Yeah, I like to give 10 408 00:24:32,592 --> 00:24:33,172 weeks. 409 00:24:34,392 --> 00:24:37,376 You don't always get it at the 410 00:24:37,424 --> 00:24:38,832 So you have to factor in. 411 00:24:38,952 --> 00:24:43,304 You know, if you're pitching 412 00:24:43,448 --> 00:24:45,312 you know, horrible days to 413 00:24:45,352 --> 00:24:45,528 Right. 414 00:24:45,560 --> 00:24:45,936 So your. 415 00:24:45,984 --> 00:24:49,264 Your money days, Tuesday, 416 00:24:49,288 --> 00:24:51,928 want that announcement to go 417 00:24:52,000 --> 00:24:53,492 Thursday, for that reason. 418 00:24:53,882 --> 00:24:57,362 So when you think of it, you 419 00:24:57,442 --> 00:25:02,022 days of pitching, excluding 420 00:25:03,522 --> 00:25:07,858 So say you pitch them on a 421 00:25:07,890 --> 00:25:08,298 a few days. 422 00:25:08,330 --> 00:25:12,394 You reach back out to 423 00:25:12,578 --> 00:25:14,962 they say they want to do it, 424 00:25:15,002 --> 00:25:16,714 Maybe they want to hop on an interview. 425 00:25:16,858 --> 00:25:19,522 The interview gets pushed to 426 00:25:19,642 --> 00:25:23,022 Then you've only got a couple 427 00:25:23,772 --> 00:25:25,844 write that feature so you can. 428 00:25:25,908 --> 00:25:29,392 So you can see how it all just 429 00:25:30,532 --> 00:25:34,028 Best practice, give them 10 430 00:25:34,220 --> 00:25:37,804 You know, start pitching on 431 00:25:37,828 --> 00:25:40,852 that Monday, and then have the 432 00:25:40,932 --> 00:25:41,792 after that. 433 00:25:43,812 --> 00:25:44,592 Perfect. 434 00:25:44,932 --> 00:25:49,684 So 2025 is going to be a big 435 00:25:49,708 --> 00:25:50,228 tell. 436 00:25:50,380 --> 00:25:51,052 Is this the. 437 00:25:51,092 --> 00:25:53,762 I mean, I'm guessing that 438 00:25:53,802 --> 00:25:55,338 it's a good time to announce it. 439 00:25:55,490 --> 00:26:00,906 But thinking years into the 440 00:26:00,954 --> 00:26:04,794 something during a bull run is 441 00:26:04,858 --> 00:26:07,682 Because obviously you have 442 00:26:07,842 --> 00:26:11,314 when the price is soaring, but 443 00:26:11,338 --> 00:26:12,186 compete with. 444 00:26:12,354 --> 00:26:15,202 How should a business owner 445 00:26:15,242 --> 00:26:15,938 two factors? 446 00:26:16,010 --> 00:26:17,754 That's a great, great question. 447 00:26:17,818 --> 00:26:18,982 And I would say this. 448 00:26:19,292 --> 00:26:21,636 We're working with the 449 00:26:21,684 --> 00:26:24,316 leadership, Thought leadership 450 00:26:24,444 --> 00:26:24,852 Right? 451 00:26:24,932 --> 00:26:29,492 So whether it's a bull or a 452 00:26:29,532 --> 00:26:31,692 in between announcements that 453 00:26:31,732 --> 00:26:34,572 So what do you do to fill that gap? 454 00:26:34,652 --> 00:26:35,272 Right. 455 00:26:36,012 --> 00:26:40,548 And so that's, you know, you 456 00:26:40,620 --> 00:26:45,860 price movement, broadcast TV 457 00:26:45,916 --> 00:26:48,116 Any type of mention in an article. 458 00:26:48,204 --> 00:26:51,904 That's all the work that, you 459 00:26:51,928 --> 00:26:55,176 that we're putting our 460 00:26:55,264 --> 00:26:59,072 consistent brand recognition 461 00:26:59,152 --> 00:27:02,712 feature interviews, regardless 462 00:27:02,752 --> 00:27:03,440 they have. 463 00:27:03,576 --> 00:27:05,252 And so how do they do that? 464 00:27:05,632 --> 00:27:08,304 Well, one, you have to be a 465 00:27:08,368 --> 00:27:11,544 Like, or probably a little bit 466 00:27:11,568 --> 00:27:15,800 plugged into the media all the 467 00:27:15,856 --> 00:27:19,784 to see what they're working on 468 00:27:19,968 --> 00:27:25,424 can be of help to them finding 469 00:27:25,488 --> 00:27:28,896 up that aren't really being 470 00:27:28,944 --> 00:27:33,528 working with my spokesperson 471 00:27:33,600 --> 00:27:35,328 Do you have an opinion on it? 472 00:27:35,480 --> 00:27:38,904 Can you give me a few 473 00:27:38,968 --> 00:27:40,608 for you to share with this reporter? 474 00:27:40,640 --> 00:27:45,072 Or even a few bullet points so 475 00:27:45,152 --> 00:27:48,320 help you make sense of this 476 00:27:48,336 --> 00:27:51,448 the pike and we can help them 477 00:27:51,480 --> 00:27:52,304 good article. 478 00:27:52,488 --> 00:27:56,880 So doing those types of things 479 00:27:56,896 --> 00:27:58,888 the snowball effect, right? 480 00:27:58,960 --> 00:28:01,104 You can get a lot of 481 00:28:01,128 --> 00:28:01,880 that's great. 482 00:28:01,976 --> 00:28:03,832 That's the easiest way to do it. 483 00:28:03,992 --> 00:28:07,704 But getting those consistent 484 00:28:07,728 --> 00:28:12,132 you're being a source for that 485 00:28:12,942 --> 00:28:17,318 that really, once you get that 486 00:28:17,350 --> 00:28:17,766 to stop. 487 00:28:17,814 --> 00:28:20,534 And then you start getting 488 00:28:20,598 --> 00:28:23,614 Okay, you've got people that 489 00:28:23,758 --> 00:28:26,522 Let's connect you and do it 490 00:28:27,902 --> 00:28:31,998 So going back to your original 491 00:28:32,070 --> 00:28:32,842 right now. 492 00:28:33,462 --> 00:28:38,238 Yeah, really, is it better to 493 00:28:38,270 --> 00:28:39,882 market when there's a lot of interest? 494 00:28:40,652 --> 00:28:42,620 It's a bear market and there's 495 00:28:42,676 --> 00:28:47,412 So in a, in a bear market, if 496 00:28:47,492 --> 00:28:49,876 it's going to be newsworthy if 497 00:28:50,004 --> 00:28:50,508 Right. 498 00:28:50,620 --> 00:28:54,052 Which is a, which is a low 499 00:28:54,092 --> 00:29:00,324 say for like, you know, the 500 00:29:00,348 --> 00:29:02,804 of the world, New York Times. 501 00:29:02,908 --> 00:29:06,844 You know, that's, that's, 502 00:29:06,868 --> 00:29:10,274 of media in the bull market. 503 00:29:10,378 --> 00:29:14,738 You, you know, there, I think 504 00:29:14,770 --> 00:29:19,058 checked, doing things that 505 00:29:19,090 --> 00:29:22,258 of like 15 million or something. 506 00:29:22,330 --> 00:29:22,942 So. 507 00:29:23,602 --> 00:29:26,258 But there's ways to get around 508 00:29:26,290 --> 00:29:28,682 So if you have that gap and 509 00:29:28,722 --> 00:29:31,058 higher when you're pitching, 510 00:29:31,130 --> 00:29:31,746 then. 511 00:29:31,914 --> 00:29:35,106 And I, But I really want to go 512 00:29:35,154 --> 00:29:39,572 then is there, Is there a way 513 00:29:39,612 --> 00:29:40,772 or this reporter? 514 00:29:40,932 --> 00:29:44,212 Is there a good story that we 515 00:29:44,252 --> 00:29:44,468 amount? 516 00:29:44,500 --> 00:29:45,284 Like, what are we gonna. 517 00:29:45,348 --> 00:29:47,232 What are we doing with this money? 518 00:29:47,572 --> 00:29:51,068 Is there a human interest 519 00:29:51,100 --> 00:29:52,836 broader economic story? 520 00:29:53,004 --> 00:29:57,012 What can we, what can we say 521 00:29:57,052 --> 00:29:58,472 and beyond that number? 522 00:29:59,132 --> 00:30:02,850 But additionally, you know, 523 00:30:02,956 --> 00:30:06,030 Okay, we know we just want to 524 00:30:06,086 --> 00:30:07,842 That's our, that's our dream. 525 00:30:09,062 --> 00:30:11,062 Well, let's offer them an exclusive. 526 00:30:11,182 --> 00:30:15,414 Hey, you will be the only 527 00:30:15,518 --> 00:30:17,014 to break this news. 528 00:30:17,158 --> 00:30:17,806 Okay. 529 00:30:17,934 --> 00:30:20,910 And then once the news goes 530 00:30:20,926 --> 00:30:24,182 them a bit of a buffer, like 531 00:30:24,222 --> 00:30:28,142 live to then do day of 532 00:30:28,182 --> 00:30:31,494 that you would have pitched 533 00:30:31,518 --> 00:30:34,514 of coverage and week of 534 00:30:34,538 --> 00:30:35,582 go about that. 535 00:30:37,682 --> 00:30:39,570 Your question is really 536 00:30:39,586 --> 00:30:39,922 these things. 537 00:30:39,962 --> 00:30:40,946 I have a lot to say. 538 00:30:41,034 --> 00:30:45,498 I'll try and bite my lip on 539 00:30:45,650 --> 00:30:49,050 if you're going to boil it 540 00:30:49,066 --> 00:30:54,378 a bull, I would say a bull 541 00:30:54,530 --> 00:30:56,062 everyone's paying attention. 542 00:30:57,522 --> 00:31:01,130 They're getting readers and 543 00:31:01,146 --> 00:31:04,122 are now, because of price 544 00:31:04,162 --> 00:31:04,938 more about bitcoin. 545 00:31:04,970 --> 00:31:08,142 Why aren' guys, why aren't you 546 00:31:08,222 --> 00:31:09,078 Oh, why did. 547 00:31:09,190 --> 00:31:09,822 I saw this. 548 00:31:09,862 --> 00:31:11,190 Why didn't you talk about that? 549 00:31:11,246 --> 00:31:15,078 So maybe the organizations are 550 00:31:15,150 --> 00:31:19,934 to have, you know, a higher, 551 00:31:19,998 --> 00:31:22,942 within, you know, the overall 552 00:31:23,022 --> 00:31:27,382 So bull market is, is 553 00:31:27,422 --> 00:31:31,630 too, to, you know, build 554 00:31:31,646 --> 00:31:34,314 one else is really, really 555 00:31:34,338 --> 00:31:35,262 they should be. 556 00:31:35,602 --> 00:31:39,794 Do you find that as companies 557 00:31:39,898 --> 00:31:46,330 more then people start 558 00:31:46,386 --> 00:31:48,834 cover or pursuing leads from 559 00:31:48,938 --> 00:31:51,394 The reason that I ask is 560 00:31:51,418 --> 00:31:54,994 not experienced this with 561 00:31:55,018 --> 00:31:56,582 a much more niche podcast. 562 00:31:56,882 --> 00:32:00,226 Previously I had a podcast 563 00:32:00,354 --> 00:32:03,990 Early on I started going to 564 00:32:04,006 --> 00:32:06,158 that were going to be coming 565 00:32:06,190 --> 00:32:07,078 or publishers. 566 00:32:07,230 --> 00:32:11,870 And pretty quickly I developed 567 00:32:11,886 --> 00:32:15,238 were reaching out to me, 568 00:32:15,350 --> 00:32:17,558 I know it's different when you 569 00:32:17,630 --> 00:32:19,894 but if you start putting 570 00:32:19,918 --> 00:32:24,902 it become easier over time to 571 00:32:25,022 --> 00:32:27,486 because you have these 572 00:32:27,614 --> 00:32:28,682 100%. 573 00:32:29,542 --> 00:32:31,494 It's, it's pretty. 574 00:32:31,558 --> 00:32:32,070 It can be. 575 00:32:32,126 --> 00:32:36,430 It can get overwhelming right 576 00:32:36,526 --> 00:32:37,438 ready for that. 577 00:32:37,550 --> 00:32:38,166 Okay. 578 00:32:38,294 --> 00:32:43,158 So if, if you're gonna go have 579 00:32:43,190 --> 00:32:47,438 for the company and for 580 00:32:47,470 --> 00:32:50,238 broadcast interviews, the 581 00:32:50,310 --> 00:32:50,566 right. 582 00:32:50,614 --> 00:32:55,642 Having somebody that's going 583 00:32:55,682 --> 00:32:57,062 to being successful. 584 00:32:57,402 --> 00:33:01,850 And then it gets to a point 585 00:33:01,946 --> 00:33:02,370 management. 586 00:33:02,466 --> 00:33:03,010 Right. 587 00:33:03,146 --> 00:33:05,954 Early on you can sort of just 588 00:33:05,978 --> 00:33:07,674 to say and get your attention. 589 00:33:07,738 --> 00:33:10,482 And then, you know, once all 590 00:33:10,522 --> 00:33:11,514 change a little bit. 591 00:33:11,578 --> 00:33:12,182 Right. 592 00:33:12,642 --> 00:33:17,330 So being able to tweak that, I 593 00:33:17,506 --> 00:33:21,202 The way he speaks about 594 00:33:21,282 --> 00:33:21,902 Right. 595 00:33:22,202 --> 00:33:24,786 Whereas before he was talking 596 00:33:24,794 --> 00:33:27,146 know, you could, good luck. 597 00:33:27,194 --> 00:33:29,922 You know, I lost him in a 598 00:33:29,962 --> 00:33:34,170 that, you know, self custody 599 00:33:34,186 --> 00:33:35,986 know, try and quote him and 600 00:33:36,074 --> 00:33:38,742 But he's saying things against 601 00:33:40,482 --> 00:33:42,378 That's probably some legal 602 00:33:42,410 --> 00:33:45,970 But he was also, you know, 603 00:33:45,986 --> 00:33:47,870 different audience than he's 604 00:33:47,986 --> 00:33:48,694 Right. 605 00:33:48,878 --> 00:33:50,478 So your messaging is going to change. 606 00:33:50,550 --> 00:33:53,622 How can you, how can you keep 607 00:33:53,782 --> 00:33:58,878 You know, but, you know, walk, 608 00:33:58,950 --> 00:34:01,122 depending on who the audience is. 609 00:34:02,382 --> 00:34:07,814 But yeah, man, I would say 610 00:34:07,838 --> 00:34:10,838 you get it rolling downhill, 611 00:34:10,870 --> 00:34:11,990 seem to stop. 612 00:34:12,166 --> 00:34:17,368 And yeah, you got to be ready 613 00:34:17,400 --> 00:34:20,012 structures in place to make 614 00:34:22,592 --> 00:34:28,680 Speaking of microstrategy, 615 00:34:28,856 --> 00:34:32,080 that is connected to Bitcoin. 616 00:34:32,216 --> 00:34:36,112 I'm curious to know your 617 00:34:36,192 --> 00:34:39,292 How would you grade them 618 00:34:39,872 --> 00:34:40,972 A plus. 619 00:34:41,742 --> 00:34:42,726 A plus. 620 00:34:42,894 --> 00:34:43,910 You have. 621 00:34:44,086 --> 00:34:48,922 So whenever you have a 622 00:34:50,582 --> 00:34:51,414 What's the word? 623 00:34:51,478 --> 00:34:57,734 Energetic, you know, quotable, 624 00:34:57,918 --> 00:34:59,310 Right, like sailor. 625 00:34:59,366 --> 00:35:00,162 Memeable. 626 00:35:00,462 --> 00:35:00,918 Right? 627 00:35:00,990 --> 00:35:02,182 Like sailor. 628 00:35:02,222 --> 00:35:06,318 Sort of this once in a 629 00:35:06,430 --> 00:35:10,282 transcends, you know, what you 630 00:35:10,422 --> 00:35:13,074 I make me like I'm making 631 00:35:13,138 --> 00:35:18,074 Like there is no second best, 632 00:35:18,098 --> 00:35:21,058 to reach the, you know, the 633 00:35:21,090 --> 00:35:25,514 memeing you and then to reach, 634 00:35:25,578 --> 00:35:30,942 to, you know, Microsoft and 635 00:35:31,362 --> 00:35:36,234 and to speak to all the large 636 00:35:36,338 --> 00:35:38,022 you know, in the world, that. 637 00:35:38,362 --> 00:35:41,074 That's pretty freaking crazy. 638 00:35:41,138 --> 00:35:45,482 You know, you think about 639 00:35:45,522 --> 00:35:48,462 I think the lesson there is 640 00:35:48,962 --> 00:35:54,962 If you're a spokesperson and 641 00:35:55,002 --> 00:35:58,434 your ideas in a way that are 642 00:35:58,458 --> 00:36:00,170 on the edge of their seat. 643 00:36:00,346 --> 00:36:04,434 So I want with this guy's 644 00:36:04,458 --> 00:36:05,982 going to be really easy going. 645 00:36:06,732 --> 00:36:09,924 I know you asked about their 646 00:36:09,948 --> 00:36:12,796 have a good spokesperson like 647 00:36:12,844 --> 00:36:15,164 and it's kind of catching on. 648 00:36:15,348 --> 00:36:16,860 That's all it really takes. 649 00:36:16,996 --> 00:36:20,708 So when it comes to the small 650 00:36:20,740 --> 00:36:27,612 podcast right now, or maybe a 651 00:36:27,652 --> 00:36:31,028 else listening to this 652 00:36:31,180 --> 00:36:35,228 Beyond reaching out to you at 653 00:36:35,260 --> 00:36:38,544 to outsource some of this 654 00:36:38,568 --> 00:36:42,000 you recommend for them to do 655 00:36:42,096 --> 00:36:45,736 on this moment as we head into 656 00:36:45,784 --> 00:36:49,184 pretty impressive bull run in 657 00:36:49,288 --> 00:36:52,052 So another fantastic question. 658 00:36:53,232 --> 00:36:56,544 The one thing that you cannot 659 00:36:56,608 --> 00:36:59,256 love to talk about price, right? 660 00:36:59,344 --> 00:37:00,656 Especially broadcast media. 661 00:37:00,704 --> 00:37:04,264 You're only going to get onto 662 00:37:04,288 --> 00:37:05,204 about price. 663 00:37:05,368 --> 00:37:07,684 They're going to ask you what 664 00:37:07,748 --> 00:37:08,076 Okay. 665 00:37:08,124 --> 00:37:09,732 You don't need to have an answer. 666 00:37:09,852 --> 00:37:10,792 That's a joke. 667 00:37:11,092 --> 00:37:13,004 You don't need to have an 668 00:37:13,028 --> 00:37:13,956 in one hour. 669 00:37:14,124 --> 00:37:16,084 But you don't need to know that. 670 00:37:16,108 --> 00:37:19,252 But you need to know how to 671 00:37:19,292 --> 00:37:21,352 talk about your longer term 672 00:37:21,772 --> 00:37:22,428 It's not fun. 673 00:37:22,460 --> 00:37:23,324 We don't want to talk about that. 674 00:37:23,348 --> 00:37:27,312 We know it's going up forever 675 00:37:27,852 --> 00:37:31,712 actually, probably more than 676 00:37:32,142 --> 00:37:37,030 is today, like start get, just 677 00:37:37,166 --> 00:37:39,966 or community updates on that 678 00:37:40,134 --> 00:37:43,982 Make a long list of those 679 00:37:44,022 --> 00:37:44,390 up. 680 00:37:44,486 --> 00:37:47,590 I don't care how non 681 00:37:47,766 --> 00:37:49,838 put it on there huge master list. 682 00:37:49,870 --> 00:37:54,542 Put a tentative date, even if 683 00:37:54,622 --> 00:38:00,002 revisit that and try to plan 684 00:38:00,162 --> 00:38:03,282 setting a hard date and time 685 00:38:03,322 --> 00:38:04,702 to be able to do that. 686 00:38:05,282 --> 00:38:09,458 And then even if it's just, 687 00:38:09,490 --> 00:38:12,834 don't want to, you know, spend 688 00:38:12,858 --> 00:38:14,742 reporters it could be relevant for. 689 00:38:15,162 --> 00:38:17,954 You can pitch, you know, 690 00:38:18,018 --> 00:38:21,034 news, you can pitch some of 691 00:38:21,058 --> 00:38:24,714 well and you know, it might 692 00:38:24,778 --> 00:38:26,378 you know, get, get some coverage. 693 00:38:26,530 --> 00:38:31,514 Can't guarantee it but it, you 694 00:38:31,658 --> 00:38:33,462 you know, in the bull market 695 00:38:34,042 --> 00:38:37,262 Start practicing social listening. 696 00:38:38,842 --> 00:38:43,906 Find reporters, right, that 697 00:38:43,994 --> 00:38:46,170 the area that you want to like 698 00:38:46,226 --> 00:38:48,050 If it's cybersecurity, right? 699 00:38:48,066 --> 00:38:51,258 If you're like a hardware 700 00:38:51,290 --> 00:38:55,022 we custody Bitcoin, but it's 701 00:38:55,162 --> 00:38:56,878 you know, then branch out. 702 00:38:56,910 --> 00:38:58,358 Think about cybersecurity. 703 00:38:58,550 --> 00:39:04,086 Find those reporters that you 704 00:39:04,134 --> 00:39:04,722 with. 705 00:39:05,062 --> 00:39:08,522 Follow them on X set notifications. 706 00:39:08,902 --> 00:39:12,174 When they tweet something, 707 00:39:12,318 --> 00:39:13,002 right? 708 00:39:14,342 --> 00:39:15,662 Make that a habit. 709 00:39:15,822 --> 00:39:18,398 Price movement, like if you 710 00:39:18,470 --> 00:39:22,654 price, you know, put together, 711 00:39:22,678 --> 00:39:23,374 CEO, right? 712 00:39:23,398 --> 00:39:26,174 But find the guy in the 713 00:39:26,198 --> 00:39:27,202 about price. 714 00:39:27,382 --> 00:39:31,810 Get him to write a few 715 00:39:31,826 --> 00:39:32,282 use it yourself. 716 00:39:32,322 --> 00:39:33,490 You can attribute it to yourself. 717 00:39:33,546 --> 00:39:35,994 If that person's okay with 718 00:39:36,018 --> 00:39:36,778 spotlight. 719 00:39:36,930 --> 00:39:39,826 Send that off to the reporters 720 00:39:39,994 --> 00:39:42,130 They want that, they want 721 00:39:42,186 --> 00:39:43,666 what it means for the industry. 722 00:39:43,714 --> 00:39:44,898 What it means for your business. 723 00:39:44,970 --> 00:39:48,162 So, you know, talk about the 724 00:39:48,202 --> 00:39:51,582 and what it means for other 725 00:39:53,712 --> 00:39:55,368 Start writing, right? 726 00:39:55,480 --> 00:40:00,320 So start writing editorial 727 00:40:00,376 --> 00:40:03,720 where you're not talking about 728 00:40:03,816 --> 00:40:04,120 right? 729 00:40:04,176 --> 00:40:07,840 Any kind of post that you, 730 00:40:07,856 --> 00:40:08,832 a hot take. 731 00:40:08,992 --> 00:40:12,248 You could probably turn that 732 00:40:12,280 --> 00:40:13,624 If you really thought about it. 733 00:40:13,728 --> 00:40:15,692 Put some meat on the bones. 734 00:40:16,152 --> 00:40:17,760 You can, you can do that. 735 00:40:17,896 --> 00:40:20,352 You can either just start 736 00:40:20,432 --> 00:40:26,152 but crypto outlets, you know, 737 00:40:26,452 --> 00:40:29,772 a lot of outlets out there 738 00:40:29,852 --> 00:40:31,572 editorial content. 739 00:40:31,692 --> 00:40:34,844 And you can be building your 740 00:40:34,988 --> 00:40:35,900 So that's what I would say. 741 00:40:35,916 --> 00:40:39,500 I would say get a hold of your 742 00:40:39,516 --> 00:40:40,912 so you can plan ahead of it. 743 00:40:41,292 --> 00:40:44,620 Do you know, start listening 744 00:40:44,636 --> 00:40:45,884 you want to make connections with. 745 00:40:45,948 --> 00:40:49,868 Be proactive in trying to 746 00:40:49,900 --> 00:40:53,112 putting yourself out there as 747 00:40:53,412 --> 00:40:56,588 And start writing content and 748 00:40:56,620 --> 00:40:59,892 And I think if you can do 749 00:40:59,932 --> 00:41:05,004 with it every week, one or two 750 00:41:05,028 --> 00:41:06,032 be successful. 751 00:41:06,332 --> 00:41:07,052 Great. 752 00:41:07,212 --> 00:41:12,772 And Phil, where can people go 753 00:41:12,812 --> 00:41:16,068 interested in that for either 754 00:41:16,140 --> 00:41:20,596 Well, you can go to 755 00:41:20,644 --> 00:41:27,756 email me at 756 00:41:27,924 --> 00:41:29,116 21mcoms. 757 00:41:29,164 --> 00:41:30,012 You can find me there. 758 00:41:30,092 --> 00:41:32,612 Nostr on there as well. 759 00:41:32,772 --> 00:41:34,412 And I hope you do reach out. 760 00:41:34,532 --> 00:41:37,148 Even if you're not, I would 761 00:41:37,260 --> 00:41:40,460 to, you know, invest in media, 762 00:41:40,516 --> 00:41:45,618 I'm happy to answer any 763 00:41:45,770 --> 00:41:52,090 because when bitcoin companies 764 00:41:52,226 --> 00:41:54,882 So we're in this together. 765 00:41:54,962 --> 00:41:59,810 And I just can't believe that 766 00:41:59,866 --> 00:42:03,234 right now and really harness 767 00:42:03,298 --> 00:42:05,562 The future is really bright indeed. 768 00:42:05,602 --> 00:42:07,074 Well, Phil, thank you so much 769 00:42:07,098 --> 00:42:08,660 It's been a pleasure, Josh, 770 00:42:08,676 --> 00:42:09,924 Thanks so much for having me. 771 00:42:10,068 --> 00:42:10,948 Well, friends, it's a wrap. 772 00:42:10,980 --> 00:42:14,908 Thanks so much for listening 773 00:42:15,020 --> 00:42:15,460 show. 774 00:42:15,556 --> 00:42:17,748 If you want to reach out to 775 00:42:17,780 --> 00:42:22,348 links down in the show notes 776 00:42:22,420 --> 00:42:24,596 when you're ready to take your 777 00:42:24,684 --> 00:42:27,676 As always, keep building, keep 778 00:42:27,724 --> 00:42:29,292 living and leading well.