We look at all of the areas
are areas that require hard
This is food, this is
This is city infrastructure.
These are areas where you make
do the hard work.
But you might not see the
The game theory suggests that
more bitcoin you'll have.
And so if we do think of this
right, you want to last as
to accumulate as much bitcoin
into growing the team.
Welcome to the Business
The show dedicated to helping
business with bitcoin, the
I'm your host Josh Friedemann
of Township Ventures.
Township Ventures purchases
capacity and puts them on a
We're going to get to our
this.
Lucas, welcome to the show.
Pleasure to be here, Josh.
Thanks for having me.
Excited to chat.
Absolutely.
So I like to start off every
that help us to get to know
us some insight for our own lives.
Are you ready for these?
Absolutely.
Question number one is this.
When and how did you first
Yeah, as most people say, I
Was just doing the gambling
doing.
Trying to do the get rich quick.
But then really, one of my
have to give all the shout out
head about this bitcoin thing.
It wasn't about 2019 that
all in.
I'll say this for the audience
I'm 150% allocated to Bitcoin
Short, fiat, long bitcoin.
I'll leave it there.
Any recommendations or would
long bitcoin or are there ways
sense and is not just
the drain?
Absolutely.
No, I'll clarify that one.
I am not a financial advisor
You have to make the decision
based upon your current
So the only reason why I can
I'm blessed to be in that
position, whereas, you know,
close.
I wouldn't have even
So it's only as I've learned
to do something like that.
So obviously we need to make
your risk tolerance and your
etc.
Question number two.
What's an insight or fact
understood?
Yeah.
I'll say two things if it's okay.
The first one is, as some of
this, and I think it really is
the ends.
Bitcoin is a means to an end.
Bitcoin is now best money that exists.
And so we need to be stewards
our lives and where we put
our communities.
And so that, I think, is
happens as you've accumulated
Which leads me to the second
kind of already understood
won.
Bitcoin will be the world
hyper bitcoinization in the
The writing is on the wall.
I.
I think you might have
bank just came out and said,
dollars a coin.
It undermines government's
It gives people sovereignty.
That's why we need to ban it.
We're living in a parody of
So the writing's on the wall,
an impact on society in
not bigger, than the Internet
affect.
There is this seriousness of
just knew, but it's okay.
It happens with time.
Was that the same ECB report
who don't hold Bitcoin or are
Bitcoin is successful.
Was that the same?
Exactly.
It was the exact same report.
It's hilarious.
They are literally the best
bitcoin.
I wish more people read the report.
It's crazy because at that
you don't have this thing,
saying that it's going to be
Once again, if everyone could
to read between the lines, but
of a sudden, it should become
And yet some people, for
their feet.
It's okay.
Again, I'll shout out one of
there is this kind of weird
and you get it, to break
It forces people to question
So, you know, things take time.
We try to try to educate as
there.
But you're right, you can read
government saying it.
So I don't know.
I don't know what to tell you
Sure, sure.
So question number three is
recommend to other.
I really like video content.
I will say I've listened to a
University.
I think he's got basically a
it comes to the fundamentals
So I would personally
of the fundamentals because it
before and really does break
known.
So you have to study it from
And I think he does a really
So I tend to send people there.
I recommend him all the time,
and think that maybe on a
some jab and try to undermine bitcoin.
It's just like, hey, go take a
I could send them to specific
every question that people
end of the day, go check it
there.
All the questions that people
are like checkmates against
And his is probably one of the
So I appreciate that.
Resource Question number four,
tool or idea that's been
Absolutely.
I'm a big book reader.
I love trying to find what I
have distilled ideas in an
pertinent to me.
But I can go back to over and
Right now, what I'm reading or
I recommend is I love $100
When it comes to thinking
and niching down.
I'm also reading Actionable
The ideas of how do you design
for people?
And how can you build not just
towards win states like games
And then the last one is Pitch
When you're a business owner,
whether you know it or not,
you're selling to your team,
selling to everybody.
And so understanding the
he does a great job of
The psych, the biological
information and how to get
that we have when we're
So he really does a great job
So those would be the three
as, as kind of resources or
Excellent.
Well, I appreciate you sharing
Now we have our final what we
question and it's this as a
to ask why or why not?
I've thought a lot about this one.
It really, it really was
But I'll say this, as an
always been in the why not category.
The idea of spending time,
that may fail was always still
was big enough.
Now I've really been shifting
as I'm taking and
of my personal life, husband,
adopted, bitcoin mentality.
And now again, as I mentioned,
of have to ask yourself, okay,
and I can hold on to that and
why would I do something and
capital?
And for me, that comes down to
Like, why am I doing what it
Why am I spending time with
these activities, et cetera.
And so I look at it definitely
to me moving forward, looking
Whereas before it was always
buck?
You know, and it's like that's
Well, Lucas, we're here today
I happen to run across you guys.
I love what you're doing, but
could you just share about
led you to getting this set up
At the core of our team, we
important thing in life.
And we create that fulfillment
for people in everything that
Township Ventures itself is a
and build businesses to last
Fiat broke.
And so we take this idea of
centric design, applying
look at everything, which I'll
but ultimately to build not
but what we're, what we
wealth, where you're actually
for your family, for your
are taking the ultra long term mindset.
So as a how we came to that is
engineers and entrepreneurs
And we looked at.
So in our lives we've had
services, lots of different
of leadership roles in those
in.
And what we found out was, is
that are going on at the
direction where there's an
new generational wealth that,
framework and the blueprint
And those three were, first,
older individuals that have
that silver tsunami, as people
And so there's an opportunity
the market that are trying to
planning.
The second is of course,
Hyperinflation around the
And bitcoin being that
local communities that are there.
And then the third is actually
kind of a.
Oh, AI again.
But there's a very real.
What we believe here is, is
requested, There is now going
What matters is getting back
And so at the heart of what we
in what we do, quality in the
quality in the business,
bitcoin, right?
Those three kind of trends
to really leverage the
is still using Fiat, put
sheets.
And actually I had a great
he said it's not just about
it's actually about turning
And what are all the
which I can touch on a little
but then going full circle
the business, put bitcoin on
How do you build that business?
How do you do the hard work of
making high quality decisions?
And what we try to do is look
lens, through that quality
How do you think about your
your team, how do you think
you think about the whole nine yards?
It sounds like a lot, but when
on at least four year cycles
quarter, but even at that
your priority to long term sustainability.
And so that's one of our core
is what we're doing right now
And if we're having trouble
to kind of slow down and try
And now that might mean go
walls, test and validate,
mentality, but in low risk,
to make a better decision.
So that's a really long winded
with you how we think and what
And I can go into further.
So, Lucas, one of the things
of a generational perspective
Before we get into the idea of
which is very interesting to
to the average business owner,
generationally, thinking about
Great question.
The entry point that you have
best money.
And right now we're in this
hurdle rate is basically 149%
So over the last 10 years
It's compounded 149% every year.
And so you have to ask
then am I going to allocate my
me less than 149%?
That's one way to think about
But this also drives us to
side of things is, where when
think about it not just
or, sorry, from a SATS
in nominal money units.
We actually get back towards a
aesthetics, about the
quality of your customers.
How long can this last?
So, so I'll start with saying
rate that forces you to
Then with that hurdle rate you
else, which is am I going to
reinvest in my team?
Am I going to try to get the
my customers that I have last longer?
And so that immediately forces
it is more valuable.
And this is even a traditional
that you have generate you
new customer.
The customer acquisition cost
And when you account for the
costs, it's a no brainer to
you have, provide them more
over time.
When you really think about it
earlier, under a bitcoin
want your business to last as
maybe implicit what most
Most people are not the type
business to grow it, sell it
sleep on the beach.
They do it because they love
be, and they love their team.
They enjoy those emotions and
But they get to do what
And so if you can build that
through the bitcoin lens.
You start to think about the
customers, putting them on a
on a bitcoin standard.
Because then as the rising
supply chain becomes much more
And so when you are thinking
do have to think about every
149%.
And I think it's actually
into the transition.
But I'll pause.
Does that answer your question?
Does that shed some light?
I'm curious.
It does.
And I guess the follow up
want to turn your entire
to holding bitcoin on your
perspective there as well?
Yeah, it's more of a semantic
trading fiat for bitcoin,
everybody has to go through
it, I'm learning about it, I
But there is also the lens to
For example, one of them that
business owners to understand
asset.
Under a deflationary asset,
converse to start with, in an
your costs.
Your costs are basically increasing.
You are playing a game
trying to grow inflation.
Inflation forces growth into
about if it's sustainable or not.
It just simply says, hey, just
hope you're making more money,
If you flip that around under
is your top line revenue might
And so you're now actually
become more operationally
not.
You change your mind from
how do I grow?
And you put it actually more
more operationally efficient?
Is the business reducing costs
Are revenues declining slower
Because we will get to there
actually decrease in nominal
would have gone up.
And so you're going to have to
declining slower than the rest.
You're also wanting to think
in quality or value to
power that you have?
So if the product costs right
is it still 100,000 sats in
If it is, then you have to
is in terms of service value
because the customers
the same question.
Well, If I'm paying 100,000
last me a long time because my
it and not buy the product.
So even things like product
more prevalent, which is, I
I'll kind of touch on when it
which is, how do you make your
great as it can be, niche down
product or service phenomenal?
Because your customers are
hey, wait, this is, you know,
Why am I continuously spending
Either the product stays the
or the product is getting
So I'll pause there.
I can ramble, but no, I think
One of the things that I have
start guide that we talk about
One of the terms I use there,
about earning bitcoin because
to have to, at some point
offering, whether it's a
it is worth a finite piece of
It changes how you begin to
people are giving it or why
else.
I think that's a very
And I think the more business
the quicker quality will go up
owners have to think about, am
product or continually
be maintaining my revenue?
It's a totally different game
it will be a valuable place
One of the things I wanted to
a few key areas you guys have
And I Wanted you to talk a
are and why you've chosen
Because I wanted to touch on
was the cost that customer has
And one of the things is the
cost efficiencies.
So we look at in particular at
that we believe fiat broke.
And these are areas that
investment.
This is food, this is
this is city infrastructure.
These are areas where you make
do the hard work.
But you might not see the
If you think about your
Like I have to go to the gym
And I'm not going to see the
It could be years before I
increased my lifespan by five
Or education.
You're investing in yourself
and that takes years.
Even if you go into a
be a year, two year long
where everything is measured
That's an infinite amount of
So we focus on those
believe that those are what
for long term investment.
Completely disintegrated.
And that's how you can
investing for that long term.
Right now, for example, in the
report card was like a D and
it's a B minus now.
But there are estimated
in levees, in dams, in
cities have just ignored
are going towards other things
And so you really have to ask
So, so I'll give you, I'll
we look at.
So the first one being the
resilient.
That's first and foremost.
You're not going to be able to
you know, financially resilient.
And that means maintaining
It means generating dollars.
That's about 50% of the equation.
And I'm using loose relative
is one.
The second part is what we
So this is that 30% and so
the service, the lifelong
your vendors and of your team.
That's about kind of 30%.
And then the last 20% is on
And that for us is the crux of
where you are geographically
And so those areas of food
and wellness, these are things
localities that they are.
If you have children that are
to their geography, somebody
much more akin to wanting to
and cattle farm than somebody
to grow up and have a winery.
Right.
So if you can embed the
you're making and think about
you can.
What we're attempting to do is
playbook of principles to put
where other people can then
Because we're not going to be,
right.
Those are areas that we want
But that needs to happen globally.
The entire world has been
these things need to improve.
So pause there.
I can get wordy with it and
So I want to ask in just a
change in order to.
Once you purchase a business
business, how you kind of
so that it aligns more with
you've just described.
But maybe even before that,
like for a business owner who
now, or someone listening to
a business who might look to
What would it look like, I
to partner with that business
of that business.
Perfect.
So the two questions being
do the acquisition from a
And then two, what are you
Yeah.
And I think what would you change?
Or do you want to buy
to change all that much along
just totally change something
of the community.
I'm just interested to know
sure that that long term
element of the business,
The way that Township works
holding company right now we
equity world, what's called an
So we have not, we are not
could change in the future,
raising a fund to raise a
go buy businesses.
There's a lot of SEC
headache.
And in a lot of ways these
misalignment where the fund is
they've actually raised.
Whereas what we're doing is as
our own Capital Capital from
traditional tradfi world in
So there are hundreds of
set up for the traditional M
leverage into buying
the SBA or senior banks or
So the lion's share of our
institution that can allow us
the equity that we're going to
Now from a legal structure,
an entity to basically own
of the company.
And we are now owners of this
And as operating partners or
money managers.
And so we are acting as
So we're allowed to sell
to the LPs for example.
And that gives us that
because we don't actually make
money.
Whereas in a traditional
times they can make money off
it for a multiple.
And so they'll take a, they'll
fat fee off of the assets that
that they've raised money from.
And then they'll make money
business in five years.
And so the entire structure is
longer than most, five to
But it's by no means
And so that for us aligns the
actually don't make any money
of that business.
And growing the equity of the
bitcoin on that balance sheet,
get into it.
Before I jump into that, any
end?
I don't think so.
I think it makes sense.
Maybe the one thing is this
the background of Berkshire
a long term holding company as
bit different?
That's a great question.
I would want to define, refer
He has studied Berkshire
But in principle, yes,
game is buy businesses that
the equity of that.
So this is Berkshire Hathaway
In a way, yes.
And we think that there is an
replicate this if they follow
This is what we'll actually do
The first is understanding
running for a while.
It has its own operations, it
We're not trying to go in
If anything, we want to have
But it's starting with the
seller, starting with the
vision to understand who are
So at a high level, we're
right?
Let's understand your
there.
Then we want to start to
main, as the entry point
So again, back to that whole
It's not about doing more,
doing that less better.
And so maybe this translates
but focusing only on the high
creating maybe turnkey
It could be maybe building
and therefore being able to
kind of product set.
Maybe it's just executing on
the troops to work on one
the entire team Instead of
So we're trying to see where
happening.
Is the company serving too
Does the company have too many
the team misaligned and
is.
And we're going to work with
a plan in place to resolve
the new objective of the
Growth.
If it happens as a byproduct
But the principal requirement
long as possible.
Because the game theory
lasts, the more Bitcoin you'll have.
And so if we do think of this
you want to last as long as
as much bitcoin as you can
growing the team.
Or if you don't even think
side and you're just like,
I've got bitcoin in the
This is now, I can now create
plan or an esop, or I can now
And we actually go back to
you had companies like GE or
where people worked at the
And the reason why is because
were providing the talent,
in the work that they do, and
that they had.
And they knew that they were
the money wasn't broken yet.
And so I think we're going to
least from, like, the
But that's, you know, I can.
I can keep going, but I'll
And we are really trying to
levels of abstraction.
I think one of the things,
right now who's thinking about
one of their thoughts might
Do I sell and go away?
I say that knowing that from
business owners that just sell
it look like for the original
or into a relationship with
Great question.
With us, we are looking for
team that want to continue to
Well, from.
From our perspective, at the
operational risk if the owner
That makes it actually
right.
You're introducing new
But as a seller, the way I.
The way I would position it is
and marketing, in operations,
in technology.
I mean, one of our partners,
company right now, and he's at
in that space.
So we have skill sets that we
of the business that you have.
And with the bitcoin lens, how
possible?
And so with the seller
leadership team, it's about
important things.
And as a leader, the most
are working on your business,
This is something that a lot
oh, work on your business,
in your business.
And it's so true, but it's so
And so the way we look at it
more resources or different
team that has the expertise in
expertise on the customers and
as a whole, and give them the
space, and give them the right
to create something that lasts
And so if you're an individual
just wants to make money and
it's like, at a core value
We're not going to be in
going to bleed down into other
Your product or your customers
that same feeling.
But if you do love your
you love your product, but
to do next, or, you know,
there, or you want to make it
generation or to your employees.
That's exactly how we're
Does that answer your question?
It does indeed.
So I feel like we have
future once you guys are even
learned, what's working well,
Maybe for today we can just go
Are there any final thoughts
sure the listeners leave with
or that we haven't addressed
I'll say first, just thank you
I think that what you are
and I hope that you continue
I think that the information
continue to be disseminated.
And the last final thought is
easy to get caught up in the
And it really is taking a step
the expectation, the
you will be phenomenally set
for a fact that I'm going to
security of being financially
in my life, if I'm okay with
20, 30 years, where do I want
Where do I want to put that
And really ask yourself that
to you?
And go spend your time doing that.
Where can people go to find
If what you shared today has piqued.
People'S interest, you can go
It's not townshipventures.com,
That's where you can find our
to the social media.
I don't know them off the top
LinkedIn as well at Just my
I'd love to connect with
to learn more.
Great.
Lucas, thank you so much for
It's been a pleasure.
Absolutely.
Thanks Josh.
Well friends, it's a wrap.
Thanks so much for listening
Show.
If you want to reach out to
those links down in the show notes.
If you know of someone
let them know about Township Ventures.
As always, keep building, keep
living and leading.
Well, thanks to pleb to
streaming sats to the show on
If you would like to support
and stream sats as you listen.
Or if you like to, you could
note with that boost, I'LL be