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At the beginning, businesses

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engage with social media.

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But soon enough they

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their earnings, it doubles

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And I think the same thing

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Welcome to the Business

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to helping you enrich your

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bitcoin, the hardest money on

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I'm your host, Josh

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Mario D'Elena.

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He's the head of Relay

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owners put bitcoin on their

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He himself is a small business owner.

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He actually teaches people

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his balance sheet as well.

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We're going to get to our

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this.

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Mario, welcome to the podcast.

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Thanks, Josh.

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Happy to be here.

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Thanks for the invitation.

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I like to start off every

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that help us to get to know

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us some insight for our own lives.

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Are you ready for these?

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For sure.

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Question number one is this.

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When and how did you first

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Yeah, sure.

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Let's keep it short and simple.

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My X account was created in

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teacher actually told me to go

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And I would say rather,

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if I had bought it then I

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in the next bull run.

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So I'm happy that I kept

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focusing on that because now,

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change my focus and purchased it.

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I have been a second degree

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and with a lot of help from a

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it on my balance sheet for my

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So I'm not only working for

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and use it as a source of wealth.

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I mean, I put it on my balance

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So in 2020, I did purchase it,

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frequently had the issue with

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a pension advisor.

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And every day I was confronted

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want to save for the future.

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So investing was a big theme

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I actually had no idea that

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yourself.

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That might factor into some of

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But the second question is,

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that you wish everyone

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Bitcoin is a tool for

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And I think a lot of people do

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So if you look at the

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as an example.

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If I put in a lump sum four

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that would have performed 400%

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So I quadrupled everything

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But if I also had DCA next to

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100% out of it.

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What does that translate to?

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Because I think most people

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That translates into having

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into having two schools

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And that's where I would say,

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What it does mean to have

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expenses.

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And that's the obvious point.

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Now what a lot of people don't

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week, I think, is that bitcoin

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brand of the world.

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And after January 2024 it

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which it wasn't so much before

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And now if you decide to put

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sends a message to the world

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fast, it's liquid, it's

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It's absolutely scarce,

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the best store of value.

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And this does say a lot about

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balance sheet.

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It means that you are

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It translates into that you

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you're sustainable, you're

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open for everyone.

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So next to being a financial

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tool.

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So I don't know whether you

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he's the CEO of Samara Asset

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that they put bitcoin on their

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had 5,000 new followers.

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So what a lot of people don't

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a marketing solution.

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So if you put bitcoin on the

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to the world, every bitcoin

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That's a great point.

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Recently, if people spend much

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earlier in the summer there

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Cattle that announced that

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it on their balance sheet.

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And same thing, they exploded

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I think that actually led not

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actual sales as well.

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That point is well taken.

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It's a great marketing tool,

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and grow your business more

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I think it'll be good to talk

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the trends you're seeing when

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as you're talking with other

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your area.

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Let's get to question number

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And that is, what's the

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to other people?

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So personally, I recommend

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standard and not even the

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chapters.

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If you understand why in the

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failed, then you actually know.

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If you also get the facts of

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and difficulty adjustment and

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that it is the solution that

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So this is the first part and

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go and listen every possible podcast.

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I'm a big fan of listening to

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to it.

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So Audible and YouTube

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want to get it, but get it

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up the history of bitcoin

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Question number four, Beyond

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or idea that's been helpful to

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So we leverage a lot with

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You have probably seen that

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media and I think that's the

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So first of all, get social

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earnings, it doubles your reach.

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And then get the bitcoin thing

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and it doubles again.

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So this is my recommendation

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And I don't know how much

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side.

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I know a lot of businesses

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that engages people that feels

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know, I guess too stiff.

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Do you have any

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things that you post for Relay

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perform well from your end

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about how to use social media

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So we have the luck that we

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us.

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So that's why I can use their

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enough to actually tell you

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face must be known.

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So just make everyone know

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at the business and use all

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it.

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So ask everyone to just give

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posting.

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Now we have our final, what we

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question and it's this.

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As a general life principle,

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It's a good question and of

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I think there's no right answer.

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But I have three children and

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why not.

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Only if they are not allowed

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not.

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That's not so often.

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So I would say I would stick

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So, Mario, we're here today to

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It's been over a year, I think

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since I've talked to anyone at Relay.

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I'm sure there's a lot of

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But if you would just start

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is, the primary types of

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and I guess we'll go from there.

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How about that?

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So some of the businesses that

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the purpose of Relay Business is.

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Yes.

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So we grant easy access to

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What this means is that we

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can be on board with us and

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And we do this for low fees

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possible.

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We are non custodian, so

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We never hold any assets of

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And on top of that you have

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if you have any needs.

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So you can call me or other

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department and have a direct

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So they have our numbers, they

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they feel like we are reachable.

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And when it comes to who you

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Are there certain countries in

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a possibility to go even

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Yeah, we serve all of Europe.

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We cannot actively market

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to get the French license.

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And starting from January we

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only bitcoin only enterprise

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So then we can actively market

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And then as far as the types

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sized enterprises, when it

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see any trends in the types of

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relay business?

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And then do they tend to buy

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it more that dollar cost

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individual bitcoiners tend to

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So we have all sorts of businesses.

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So it's the trend that I see

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member or leadership team is a

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So one person got all the

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So we don't have to do that

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the others, but not always the

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And we see crafts and trades,

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but also real estate.

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We have gold bugs that buy

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So we have really all sorts of businesses.

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And that's the interesting

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that at least 1 to 5% is

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your balance sheet.

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And is that 1 to 5%, that's

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see for a lot of businesses?

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I would say.

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I would say that's the typical range.

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So with us you can only put

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So it's important that it's in operation.

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The business must be

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be put into bitcoin.

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And therefore, I'd say yeah, 1

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It's also the message that is

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course is a huge influence in

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So I have yet to see a

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maxi.

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The maxi philosophy.

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Right.

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So I guess another thing is

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denominator is that there's

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executive team member who

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Is that usually the person

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kind of already rally the

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the top before whoever the CEO

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someone reach out to relay for

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I guess really the reason I'm

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listening to be thinking for themselves.

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Okay, if I'm interested in

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the States, someone else, how

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in that direction?

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It's actually true that most

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already a bitcoiner, they are

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But it has also happened that

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and then they reached out together.

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So this also happens.

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I'd be interested to hear a

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you mentioned that you used to

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First of all, maybe how did

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of Bitcoin or how does it help

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to business owners or

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talking with them today?

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As I said, I've been working

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don't know if all the

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pillar pension system and it's

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the world.

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And the good thing about it is

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your pension at the age of 16.

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If you are working or at 21.

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The latest start is at 21.

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So I would say in Switzerland

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that you have to save for your pension.

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So that's already an easy

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know they must save.

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They put a part, a part of

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Either mandatory ports like

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are mandatory.

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And then there is a free port,

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people own.

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So from there it's a really

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you can basically just say,

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have 10% performance.

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And you look at Bitcoin and

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last four years.

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So you can really get them

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their salary.

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And when it comes to the

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are these all funds that are

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put your money wherever you'd

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So it is usually an institution.

291
00:17:44,162 --> 00:17:50,346
Maybe the most well known is

292
00:17:50,394 --> 00:17:50,982
fund.

293
00:17:51,442 --> 00:17:54,902
And that's where I've been working.

294
00:17:55,282 --> 00:17:58,706
And so these are big

295
00:17:58,794 --> 00:17:59,890
government run.

296
00:18:00,066 --> 00:18:04,994
But I think it's very

297
00:18:05,018 --> 00:18:08,074
in your country starting at 16

298
00:18:08,098 --> 00:18:08,662
future.

299
00:18:09,322 --> 00:18:13,972
I'm imagining that really

300
00:18:14,052 --> 00:18:14,912
early on.

301
00:18:15,572 --> 00:18:16,092
Absolutely.

302
00:18:16,132 --> 00:18:19,388
And the issue that I had there

303
00:18:19,500 --> 00:18:23,524
use it already, but the people

304
00:18:23,582 --> 00:18:27,500
only have 10 years left, they

305
00:18:27,516 --> 00:18:31,748
the years and didn't use all

306
00:18:31,860 --> 00:18:35,868
And now if they want to catch

307
00:18:35,900 --> 00:18:36,540
just not enough.

308
00:18:36,596 --> 00:18:40,404
And so the best solution for

309
00:18:40,508 --> 00:18:44,852
And that's also where I had my

310
00:18:44,892 --> 00:18:49,700
in pension, I could not tell

311
00:18:49,716 --> 00:18:53,252
that's why I decided to leave

312
00:18:53,292 --> 00:18:53,684
one.

313
00:18:53,788 --> 00:18:57,092
But I decided to go for the

314
00:18:57,172 --> 00:19:00,884
I wanted to fully embrace

315
00:19:00,988 --> 00:19:03,588
I'm a relationship manager

316
00:19:03,660 --> 00:19:04,204
Excellent.

317
00:19:04,308 --> 00:19:07,396
And then I'd love to hear a

318
00:19:07,444 --> 00:19:08,936
as far as your.

319
00:19:09,084 --> 00:19:12,812
I guess you call it a dojo,

320
00:19:13,392 --> 00:19:16,008
And I think you said karate,

321
00:19:16,080 --> 00:19:17,592
Maybe I just assumed karate.

322
00:19:17,712 --> 00:19:20,252
What is the martial art that

323
00:19:20,792 --> 00:19:21,336
Yeah.

324
00:19:21,424 --> 00:19:24,052
So I'm a traditional taekwondo teacher.

325
00:19:24,672 --> 00:19:28,592
So this is Korean martial art,

326
00:19:28,672 --> 00:19:32,280
So a lot of people, when they

327
00:19:32,336 --> 00:19:36,832
actually Shotokon karate, and

328
00:19:36,872 --> 00:19:40,812
I opened my school in

329
00:19:40,912 --> 00:19:42,032
Corona lockdown.

330
00:19:42,692 --> 00:19:47,036
And we are like, we have a

331
00:19:47,084 --> 00:19:47,876
closed our school.

332
00:19:47,924 --> 00:19:51,268
We always went to exercise,

333
00:19:51,300 --> 00:19:52,244
in Switzerland.

334
00:19:52,428 --> 00:19:57,180
You couldn't exercise inside,

335
00:19:57,316 --> 00:19:58,932
so everything went fine.

336
00:19:58,972 --> 00:20:04,324
But of course, having bitcoin

337
00:20:04,348 --> 00:20:08,292
peace of mind to actually

338
00:20:08,452 --> 00:20:12,948
And not worry too much about

339
00:20:13,060 --> 00:20:19,572
So when it comes to the

340
00:20:19,732 --> 00:20:26,764
for your business, was that

341
00:20:26,868 --> 00:20:30,352
catch most of the upside, or

342
00:20:30,652 --> 00:20:34,272
When did that piece begin to

343
00:20:35,162 --> 00:20:38,514
Of course, that makes a big

344
00:20:38,618 --> 00:20:43,062
But I think still, at any

345
00:20:43,402 --> 00:20:46,354
from, like, if you go four

346
00:20:46,378 --> 00:20:47,890
would still be profitable.

347
00:20:48,026 --> 00:20:53,662
But it was in September 2020

348
00:20:54,082 --> 00:20:55,610
right when I opened my school.

349
00:20:55,706 --> 00:21:00,892
And from then on, I just put

350
00:21:00,932 --> 00:21:01,556
as earnings.

351
00:21:01,604 --> 00:21:06,940
And funny enough, I was also

352
00:21:07,076 --> 00:21:10,232
I could DCA every month into

353
00:21:10,812 --> 00:21:14,875
And as I said before, if you

354
00:21:14,978 --> 00:21:16,425
four years backwards.

355
00:21:16,529 --> 00:21:22,660
If you DCA from then, it's

356
00:21:22,796 --> 00:21:25,284
meaning you just double your earnings.

357
00:21:25,348 --> 00:21:30,126
Or as I said before,

358
00:21:30,174 --> 00:21:34,254
students or two schools or

359
00:21:34,438 --> 00:21:38,070
I think this is an important

360
00:21:38,206 --> 00:21:40,462
How do you think owning a

361
00:21:40,502 --> 00:21:42,910
to talking with other Business

362
00:21:42,966 --> 00:21:45,734
Are there certain things that

363
00:21:45,758 --> 00:21:48,598
bit better or maybe things

364
00:21:48,750 --> 00:21:54,120
that may not be as obvious to

365
00:21:54,136 --> 00:21:56,248
in their shoes or you are in

366
00:21:56,360 --> 00:21:56,792
Exactly.

367
00:21:56,832 --> 00:22:02,080
So for me, it's important to

368
00:22:02,096 --> 00:22:02,912
your mouth is.

369
00:22:03,032 --> 00:22:08,792
So that's why I had to as a

370
00:22:08,872 --> 00:22:13,592
I had to have a business to

371
00:22:13,672 --> 00:22:14,248
say them.

372
00:22:14,320 --> 00:22:16,888
Well, you should put it into

373
00:22:16,920 --> 00:22:18,072
And the same goes for Relay.

374
00:22:18,112 --> 00:22:18,288
Right.

375
00:22:18,320 --> 00:22:21,056
Relay also has bitcoin on its

376
00:22:21,104 --> 00:22:24,108
So this is important for me to

377
00:22:24,180 --> 00:22:26,532
because bitcoiners should be honest.

378
00:22:26,612 --> 00:22:35,476
This is, it's ingrained in our

379
00:22:35,524 --> 00:22:36,284
it's important.

380
00:22:36,428 --> 00:22:41,268
I don't think it helps me that

381
00:22:41,380 --> 00:22:45,196
Of course I can make some

382
00:22:45,244 --> 00:22:49,390
it's more important to really

383
00:22:49,556 --> 00:22:52,754
So this gives you self confidence.

384
00:22:52,898 --> 00:22:55,722
This may not be the easiest

385
00:22:55,762 --> 00:23:01,370
to know if you either see

386
00:23:01,426 --> 00:23:04,298
or just things that you

387
00:23:04,330 --> 00:23:10,538
comes to businesses and

388
00:23:10,570 --> 00:23:13,770
you see developing things that

389
00:23:13,826 --> 00:23:17,296
five to 10 years when it comes

390
00:23:17,424 --> 00:23:19,572
Yeah, just like social media part.

391
00:23:20,952 --> 00:23:25,944
At the beginning, businesses

392
00:23:26,008 --> 00:23:27,416
engage with social media.

393
00:23:27,544 --> 00:23:31,432
But soon enough they

394
00:23:31,472 --> 00:23:33,656
their earnings, it doubles

395
00:23:33,784 --> 00:23:36,344
And I think the same thing

396
00:23:36,408 --> 00:23:39,688
So as soon as people start to

397
00:23:39,760 --> 00:23:42,896
tool but also a marketing tool

398
00:23:42,944 --> 00:23:48,358
or whatever business they have

399
00:23:48,510 --> 00:23:48,822
that.

400
00:23:48,862 --> 00:23:52,422
I think that's, that's a

401
00:23:52,462 --> 00:23:53,654
I give you another example.

402
00:23:53,718 --> 00:23:55,046
So we're looking for a hairdresser.

403
00:23:55,094 --> 00:23:58,446
And if you're not happy with

404
00:23:58,494 --> 00:23:59,870
go into BTC Map.

405
00:23:59,966 --> 00:24:03,742
Look up if you have a

406
00:24:03,782 --> 00:24:04,326
bitcoin.

407
00:24:04,414 --> 00:24:08,110
And for me this translates

408
00:24:08,166 --> 00:24:13,264
Like a person that is really

409
00:24:13,438 --> 00:24:14,468
uses bitcoin.

410
00:24:14,540 --> 00:24:15,972
That's my assumption.

411
00:24:16,012 --> 00:24:18,364
At the very least, I'm curious

412
00:24:18,508 --> 00:24:19,644
I don't actually disagree with that.

413
00:24:19,668 --> 00:24:22,940
I would tend to actually agree

414
00:24:23,116 --> 00:24:27,668
But what leads you to say that

415
00:24:27,700 --> 00:24:31,948
you would assume that they are

416
00:24:32,060 --> 00:24:38,652
It subliminally tells you that

417
00:24:38,732 --> 00:24:39,704
understanding Bitcoin.

418
00:24:39,798 --> 00:24:44,284
Either be it someone has

419
00:24:44,348 --> 00:24:48,352
or the work has been done by

420
00:24:48,972 --> 00:24:53,364
So either you're open minded

421
00:24:53,428 --> 00:24:59,044
are important points for being

422
00:24:59,068 --> 00:25:00,580
good business leader.

423
00:25:00,716 --> 00:25:04,268
So I don't mean to put you on

424
00:25:04,420 --> 00:25:09,152
Have you had many people come

425
00:25:09,232 --> 00:25:10,248
you accept Bitcoin?

426
00:25:10,280 --> 00:25:13,600
Has that been a beneficial

427
00:25:13,776 --> 00:25:15,208
That's a very good question.

428
00:25:15,360 --> 00:25:18,888
So the truth is I just put it

429
00:25:19,080 --> 00:25:23,608
I was not very open about

430
00:25:23,720 --> 00:25:27,452
although I accepted also

431
00:25:27,752 --> 00:25:32,184
But as I said before, it

432
00:25:32,248 --> 00:25:38,218
put it on the balance sheet

433
00:25:38,410 --> 00:25:42,586
So a lot of people don't like

434
00:25:42,714 --> 00:25:47,130
it's an ETF, it's not self

435
00:25:47,266 --> 00:25:51,346
But to be honest, before that

436
00:25:51,394 --> 00:25:53,018
and now they're promoting Bitcoin.

437
00:25:53,130 --> 00:25:56,106
And we have to think about

438
00:25:56,154 --> 00:25:58,622
It makes it socially acceptable.

439
00:25:59,462 --> 00:26:07,238
And in that point they changed

440
00:26:07,270 --> 00:26:08,990
is seen from other people.

441
00:26:09,126 --> 00:26:12,510
So now it's acceptable to put

442
00:26:12,646 --> 00:26:16,902
And so people say, ah, you

443
00:26:16,942 --> 00:26:17,358
thing.

444
00:26:17,470 --> 00:26:21,446
So one other thing that I

445
00:26:21,494 --> 00:26:26,898
I think important for business

446
00:26:27,010 --> 00:26:29,722
hold Bitcoin as a business.

447
00:26:29,762 --> 00:26:32,330
You've already mentioned that

448
00:26:32,346 --> 00:26:32,762
you.

449
00:26:32,882 --> 00:26:35,862
That may be a temptation with

450
00:26:36,202 --> 00:26:42,578
But do you provide any

451
00:26:42,610 --> 00:26:46,634
up with self custody or at

452
00:26:46,778 --> 00:26:50,822
And if neither of those, then

453
00:26:51,152 --> 00:26:54,144
Businesses who use relay

454
00:26:54,168 --> 00:26:55,120
hold their bitcoin?

455
00:26:55,256 --> 00:27:01,448
So of course we emphasize to

456
00:27:01,520 --> 00:27:04,032
some people are interested

457
00:27:04,112 --> 00:27:08,184
We will probably be announcing

458
00:27:08,368 --> 00:27:12,320
So we personally don't have a

459
00:27:12,416 --> 00:27:18,650
but we often get questions

460
00:27:18,706 --> 00:27:23,658
in certain directions but we

461
00:27:23,690 --> 00:27:24,234
signature.

462
00:27:24,338 --> 00:27:24,986
Services.

463
00:27:25,154 --> 00:27:30,978
So this is something we still

464
00:27:31,010 --> 00:27:32,582
now we can't do that.

465
00:27:33,322 --> 00:27:38,426
But of course we ask or

466
00:27:38,474 --> 00:27:38,858
wallet.

467
00:27:38,930 --> 00:27:44,138
And we have also been working

468
00:27:44,170 --> 00:27:45,522
to for our clients.

469
00:27:45,682 --> 00:27:50,236
But obviously a lot of people

470
00:27:50,284 --> 00:27:52,268
cold wallet they would like.

471
00:27:52,420 --> 00:27:54,852
Well, I appreciate you sharing

472
00:27:55,012 --> 00:27:58,212
It's great that you yourself

473
00:27:58,252 --> 00:27:59,236
speak from that perspective.

474
00:27:59,284 --> 00:28:01,548
So I appreciate you sharing

475
00:28:01,660 --> 00:28:05,476
Do you have anything you'd

476
00:28:05,564 --> 00:28:09,764
Whether it's particularly

477
00:28:09,788 --> 00:28:12,490
else, you just want to make

478
00:28:12,506 --> 00:28:13,610
up today's interview.

479
00:28:13,786 --> 00:28:14,502
Sure.

480
00:28:14,842 --> 00:28:21,306
So as I said before, I have a

481
00:28:21,354 --> 00:28:21,942
children.

482
00:28:22,442 --> 00:28:26,586
So my question always is, if I

483
00:28:26,634 --> 00:28:28,858
way would you recommend me to use?

484
00:28:28,930 --> 00:28:31,742
Because I can't see any other one.

485
00:28:33,882 --> 00:28:37,610
So just to keep that in mind,

486
00:28:37,666 --> 00:28:39,858
Go to keep up with Relay?

487
00:28:39,890 --> 00:28:42,642
It sounds like there may be

488
00:28:42,802 --> 00:28:45,746
but if people just want to

489
00:28:45,794 --> 00:28:49,946
on Relay or know what you're

490
00:28:49,954 --> 00:28:50,674
people go?

491
00:28:50,818 --> 00:28:56,586
Yes, we're really active on

492
00:28:56,634 --> 00:29:02,114
Business and you will find us

493
00:29:02,178 --> 00:29:04,622
media platform you find us on Nostr.

494
00:29:05,082 --> 00:29:08,000
And I would say you can

495
00:29:08,186 --> 00:29:10,092
You will see us at any conference.

496
00:29:10,172 --> 00:29:14,108
So the next one being Lugano,

497
00:29:14,140 --> 00:29:19,724
two big announcements and

498
00:29:19,788 --> 00:29:20,500
that's it.

499
00:29:20,636 --> 00:29:21,164
Sounds good.

500
00:29:21,188 --> 00:29:23,204
Well Mario, thank you so much

501
00:29:23,228 --> 00:29:24,028
It's been a pleasure.

502
00:29:24,140 --> 00:29:24,772
Sure.

503
00:29:24,932 --> 00:29:26,052
Thanks for having me.

504
00:29:26,212 --> 00:29:27,148
Well friends, it's a wrap.

505
00:29:27,180 --> 00:29:31,004
Thanks so much for listening

506
00:29:31,108 --> 00:29:31,516
show.

507
00:29:31,604 --> 00:29:34,118
If you want to reach out to

508
00:29:34,150 --> 00:29:35,318
links down in the show notes.

509
00:29:35,390 --> 00:29:37,734
And if you know a business

510
00:29:37,758 --> 00:29:39,574
episode, please share it with them.

511
00:29:39,638 --> 00:29:42,902
As always, keep building, keep

512
00:29:42,942 --> 00:29:44,734
living and leading.

513
00:29:44,838 --> 00:29:51,558
Well, thanks to those who have

514
00:29:51,630 --> 00:29:56,238
in the last week, including

515
00:29:56,310 --> 00:30:02,274
no waste, BTC signs and user 12931825.

516
00:30:02,378 --> 00:30:05,674
Be sure to use the Fountain

517
00:30:05,698 --> 00:30:07,986
well could be earning some

518
00:30:08,034 --> 00:30:11,866
the show by either streaming

519
00:30:11,994 --> 00:30:14,898
And if you include a note with

520
00:30:14,930 --> 00:30:15,442
it on the show.
