At the beginning, businesses
engage with social media.
But soon enough they
their earnings, it doubles
And I think the same thing
Welcome to the Business
to helping you enrich your
bitcoin, the hardest money on
I'm your host, Josh
Mario D'Elena.
He's the head of Relay
owners put bitcoin on their
He himself is a small business owner.
He actually teaches people
his balance sheet as well.
We're going to get to our
this.
Mario, welcome to the podcast.
Thanks, Josh.
Happy to be here.
Thanks for the invitation.
I like to start off every
that help us to get to know
us some insight for our own lives.
Are you ready for these?
For sure.
Question number one is this.
When and how did you first
Yeah, sure.
Let's keep it short and simple.
My X account was created in
teacher actually told me to go
And I would say rather,
if I had bought it then I
in the next bull run.
So I'm happy that I kept
focusing on that because now,
change my focus and purchased it.
I have been a second degree
and with a lot of help from a
it on my balance sheet for my
So I'm not only working for
and use it as a source of wealth.
I mean, I put it on my balance
So in 2020, I did purchase it,
frequently had the issue with
a pension advisor.
And every day I was confronted
want to save for the future.
So investing was a big theme
I actually had no idea that
yourself.
That might factor into some of
But the second question is,
that you wish everyone
Bitcoin is a tool for
And I think a lot of people do
So if you look at the
as an example.
If I put in a lump sum four
that would have performed 400%
So I quadrupled everything
But if I also had DCA next to
100% out of it.
What does that translate to?
Because I think most people
That translates into having
into having two schools
And that's where I would say,
What it does mean to have
expenses.
And that's the obvious point.
Now what a lot of people don't
week, I think, is that bitcoin
brand of the world.
And after January 2024 it
which it wasn't so much before
And now if you decide to put
sends a message to the world
fast, it's liquid, it's
It's absolutely scarce,
the best store of value.
And this does say a lot about
balance sheet.
It means that you are
It translates into that you
you're sustainable, you're
open for everyone.
So next to being a financial
tool.
So I don't know whether you
he's the CEO of Samara Asset
that they put bitcoin on their
had 5,000 new followers.
So what a lot of people don't
a marketing solution.
So if you put bitcoin on the
to the world, every bitcoin
That's a great point.
Recently, if people spend much
earlier in the summer there
Cattle that announced that
it on their balance sheet.
And same thing, they exploded
I think that actually led not
actual sales as well.
That point is well taken.
It's a great marketing tool,
and grow your business more
I think it'll be good to talk
the trends you're seeing when
as you're talking with other
your area.
Let's get to question number
And that is, what's the
to other people?
So personally, I recommend
standard and not even the
chapters.
If you understand why in the
failed, then you actually know.
If you also get the facts of
and difficulty adjustment and
that it is the solution that
So this is the first part and
go and listen every possible podcast.
I'm a big fan of listening to
to it.
So Audible and YouTube
want to get it, but get it
up the history of bitcoin
Question number four, Beyond
or idea that's been helpful to
So we leverage a lot with
You have probably seen that
media and I think that's the
So first of all, get social
earnings, it doubles your reach.
And then get the bitcoin thing
and it doubles again.
So this is my recommendation
And I don't know how much
side.
I know a lot of businesses
that engages people that feels
know, I guess too stiff.
Do you have any
things that you post for Relay
perform well from your end
about how to use social media
So we have the luck that we
us.
So that's why I can use their
enough to actually tell you
face must be known.
So just make everyone know
at the business and use all
it.
So ask everyone to just give
posting.
Now we have our final, what we
question and it's this.
As a general life principle,
It's a good question and of
I think there's no right answer.
But I have three children and
why not.
Only if they are not allowed
not.
That's not so often.
So I would say I would stick
So, Mario, we're here today to
It's been over a year, I think
since I've talked to anyone at Relay.
I'm sure there's a lot of
But if you would just start
is, the primary types of
and I guess we'll go from there.
How about that?
So some of the businesses that
the purpose of Relay Business is.
Yes.
So we grant easy access to
What this means is that we
can be on board with us and
And we do this for low fees
possible.
We are non custodian, so
We never hold any assets of
And on top of that you have
if you have any needs.
So you can call me or other
department and have a direct
So they have our numbers, they
they feel like we are reachable.
And when it comes to who you
Are there certain countries in
a possibility to go even
Yeah, we serve all of Europe.
We cannot actively market
to get the French license.
And starting from January we
only bitcoin only enterprise
So then we can actively market
And then as far as the types
sized enterprises, when it
see any trends in the types of
relay business?
And then do they tend to buy
it more that dollar cost
individual bitcoiners tend to
So we have all sorts of businesses.
So it's the trend that I see
member or leadership team is a
So one person got all the
So we don't have to do that
the others, but not always the
And we see crafts and trades,
but also real estate.
We have gold bugs that buy
So we have really all sorts of businesses.
And that's the interesting
that at least 1 to 5% is
your balance sheet.
And is that 1 to 5%, that's
see for a lot of businesses?
I would say.
I would say that's the typical range.
So with us you can only put
So it's important that it's in operation.
The business must be
be put into bitcoin.
And therefore, I'd say yeah, 1
It's also the message that is
course is a huge influence in
So I have yet to see a
maxi.
The maxi philosophy.
Right.
So I guess another thing is
denominator is that there's
executive team member who
Is that usually the person
kind of already rally the
the top before whoever the CEO
someone reach out to relay for
I guess really the reason I'm
listening to be thinking for themselves.
Okay, if I'm interested in
the States, someone else, how
in that direction?
It's actually true that most
already a bitcoiner, they are
But it has also happened that
and then they reached out together.
So this also happens.
I'd be interested to hear a
you mentioned that you used to
First of all, maybe how did
of Bitcoin or how does it help
to business owners or
talking with them today?
As I said, I've been working
don't know if all the
pillar pension system and it's
the world.
And the good thing about it is
your pension at the age of 16.
If you are working or at 21.
The latest start is at 21.
So I would say in Switzerland
that you have to save for your pension.
So that's already an easy
know they must save.
They put a part, a part of
Either mandatory ports like
are mandatory.
And then there is a free port,
people own.
So from there it's a really
you can basically just say,
have 10% performance.
And you look at Bitcoin and
last four years.
So you can really get them
their salary.
And when it comes to the
are these all funds that are
put your money wherever you'd
So it is usually an institution.
Maybe the most well known is
fund.
And that's where I've been working.
And so these are big
government run.
But I think it's very
in your country starting at 16
future.
I'm imagining that really
early on.
Absolutely.
And the issue that I had there
use it already, but the people
only have 10 years left, they
the years and didn't use all
And now if they want to catch
just not enough.
And so the best solution for
And that's also where I had my
in pension, I could not tell
that's why I decided to leave
one.
But I decided to go for the
I wanted to fully embrace
I'm a relationship manager
Excellent.
And then I'd love to hear a
as far as your.
I guess you call it a dojo,
And I think you said karate,
Maybe I just assumed karate.
What is the martial art that
Yeah.
So I'm a traditional taekwondo teacher.
So this is Korean martial art,
So a lot of people, when they
actually Shotokon karate, and
I opened my school in
Corona lockdown.
And we are like, we have a
closed our school.
We always went to exercise,
in Switzerland.
You couldn't exercise inside,
so everything went fine.
But of course, having bitcoin
peace of mind to actually
And not worry too much about
So when it comes to the
for your business, was that
catch most of the upside, or
When did that piece begin to
Of course, that makes a big
But I think still, at any
from, like, if you go four
would still be profitable.
But it was in September 2020
right when I opened my school.
And from then on, I just put
as earnings.
And funny enough, I was also
I could DCA every month into
And as I said before, if you
four years backwards.
If you DCA from then, it's
meaning you just double your earnings.
Or as I said before,
students or two schools or
I think this is an important
How do you think owning a
to talking with other Business
Are there certain things that
bit better or maybe things
that may not be as obvious to
in their shoes or you are in
Exactly.
So for me, it's important to
your mouth is.
So that's why I had to as a
I had to have a business to
say them.
Well, you should put it into
And the same goes for Relay.
Right.
Relay also has bitcoin on its
So this is important for me to
because bitcoiners should be honest.
This is, it's ingrained in our
it's important.
I don't think it helps me that
Of course I can make some
it's more important to really
So this gives you self confidence.
This may not be the easiest
to know if you either see
or just things that you
comes to businesses and
you see developing things that
five to 10 years when it comes
Yeah, just like social media part.
At the beginning, businesses
engage with social media.
But soon enough they
their earnings, it doubles
And I think the same thing
So as soon as people start to
tool but also a marketing tool
or whatever business they have
that.
I think that's, that's a
I give you another example.
So we're looking for a hairdresser.
And if you're not happy with
go into BTC Map.
Look up if you have a
bitcoin.
And for me this translates
Like a person that is really
uses bitcoin.
That's my assumption.
At the very least, I'm curious
I don't actually disagree with that.
I would tend to actually agree
But what leads you to say that
you would assume that they are
It subliminally tells you that
understanding Bitcoin.
Either be it someone has
or the work has been done by
So either you're open minded
are important points for being
good business leader.
So I don't mean to put you on
Have you had many people come
you accept Bitcoin?
Has that been a beneficial
That's a very good question.
So the truth is I just put it
I was not very open about
although I accepted also
But as I said before, it
put it on the balance sheet
So a lot of people don't like
it's an ETF, it's not self
But to be honest, before that
and now they're promoting Bitcoin.
And we have to think about
It makes it socially acceptable.
And in that point they changed
is seen from other people.
So now it's acceptable to put
And so people say, ah, you
thing.
So one other thing that I
I think important for business
hold Bitcoin as a business.
You've already mentioned that
you.
That may be a temptation with
But do you provide any
up with self custody or at
And if neither of those, then
Businesses who use relay
hold their bitcoin?
So of course we emphasize to
some people are interested
We will probably be announcing
So we personally don't have a
but we often get questions
in certain directions but we
signature.
Services.
So this is something we still
now we can't do that.
But of course we ask or
wallet.
And we have also been working
to for our clients.
But obviously a lot of people
cold wallet they would like.
Well, I appreciate you sharing
It's great that you yourself
speak from that perspective.
So I appreciate you sharing
Do you have anything you'd
Whether it's particularly
else, you just want to make
up today's interview.
Sure.
So as I said before, I have a
children.
So my question always is, if I
way would you recommend me to use?
Because I can't see any other one.
So just to keep that in mind,
Go to keep up with Relay?
It sounds like there may be
but if people just want to
on Relay or know what you're
people go?
Yes, we're really active on
Business and you will find us
media platform you find us on Nostr.
And I would say you can
You will see us at any conference.
So the next one being Lugano,
two big announcements and
that's it.
Sounds good.
Well Mario, thank you so much
It's been a pleasure.
Sure.
Thanks for having me.
Well friends, it's a wrap.
Thanks so much for listening
show.
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