You know, when it comes to
ways how you can approach people.
There are some who are, like,
Hey.
Hey, Josh.
You should go, man.
Hey, Bitcoin, it's the
You should.
You should invest.
Should go.
So this is the pushy part, and
Then you have, like, the pool.
I think Michael Saylor is an
He's explaining bitcoin in
way that people are kind of drawn.
Oh, man, this is interesting.
I want to.
Oh, yeah, I want to study
It sounds interesting.
So I think this is like the
We're applying a third principle.
We're just trying to meet
I know how many people, you
don't drink coffee or they
Welcome to the Bitcoin
strategies for using bitcoin
I'm your host, Josh Friedeman,
who is the co founder and CEO
Beyond the Checkout has just
rewards for physical products.
We're going to get to our
this.
Oliver, welcome to the podcast.
Josh, thank you very much for
So I like to start off every
that help us to get to know
us some insight for our own lives.
Are you ready for these?
Ready.
Question number one is this.
When and how did you first
So, like, the story goes like this.
I have, like, I heard about
I.
I think I went down the rabbit
2008 and 2008, we had a big
And there I was starting to
and I, I, like, was going back
With five different trains and
And it took forever.
And I gathered a couple of
a bike so I can go commute to
where the financial crash
the whole market down and I
I was working at.
And I was like, no, I'm going
And I thought it was a Great idea.
And after, like the stock from
of, I think, one and a half
From $10 to 200.
So basically my scooter was
amount of money.
And then when 2020 hits and
again, the whole.
All the markets went down.
I started like, investigating
movie before.
I know how it ends.
Everything's gonna go down,
And this is where I started,
understand the different
from stocks to black bonds to everything.
And then somewhere along the
the, the bitcoin stock.
Oh, it goes up.
You know, the number goes up.
And.
And this 2021.
And I slowly started going
the ups and downs.
And then I think like the
only pleasure, but it's.
You learn.
You learn mostly when you like
And then you.
If you stick afterwards even
understand the underlying
going to be not for the
your financial wealth and
like Carolyn.
So that's.
That's that.
I heard it then, but now I'm.
For the last three years,
in with my.
All of my energy and time and focus.
All, let's see, Bitcoin and my
Okay, my wife and bitcoin.
But that's.
Keep your priorities straight.
That's right.
Yeah.
Question number two is this.
What's an insight or fact
understood?
I.
I think it's just one very
You don't have to buy a full bitcoin.
It's like.
And I think, although, like,
and there's like, you know,
it's.
I would wish that more people
a stock that you can buy only
And the stock of bitcoin is
No, Bitcoin is split into
of Bitcoin, tip your toe.
You don't have to like, jump
a roller coaster if you're not
But I think the amount of people.
If more people would
buy a full bitcoin, I think
and try to dip their toes.
So I was talking with someone
much a bitcoin cost, there's
up we have in Jackson,
hub.
She came by to talk about
one bitcoin was $84,000, she.
She legitimately choked.
She just couldn't believe it.
But I had to quickly explain
if I'm putting $5 a week, I'll
And then I realized, like, I
knows that.
So I got to explain to her
adds up over time.
So all that to say, that's
bitcoin long enough, you just
And that's a really good thing
talking to people who are not
Question number three.
What's the bitcoin resource
So I think we need to
noise when it comes to where
And we as bitcoiners, you can
youtubes, you can listen to
You can.
And all of you probably, like,
But for most people who are
starting the journey with
step.
And I think the right step is
So what I mean by this, you
and I start talking magic, but
Yeah.
Though 84, don't worry about it.
It's going to go to like, 30 million.
You should buy, like, people
They don't understand.
What people do understand.
It's called they heard about a
And they're.
They're, you know, if you
and I think this is why I would.
The short answer is the
It's a book that basically
People have heard about the
They've heard about, like, you
that went around the world
and collapsed over time.
They've they know this,
And then if you approach them
like point out the reasons
on tied to Bitcoin.
Just as I think this is one of
basically made what made this
met people where they are.
They've heard about the Roman
civilizations that were there.
And she basically explained
the problem with the money
And that's why the again,
But I would probably recommend
it meets people where they are.
So beyond Bitcoin, what's a
helpful to you or your work recently?
Okay.
Hands down, AI.
I think like Bitcoin is unstoppable.
We will not.
So I mean again, yeah, we have
we have to help our friends
But I really think it's pretty unstoppable.
I would say the same for AI.
It's going to, it's going to
interact with.
It's going to start digitally,
It's going to start maybe like
I think it's extremely fast,
unstoppable.
So this is something that
business, be faster in execution.
And I think that's something
business so far to help us
just be an assistant in
And how exactly are you
AI?
So when it comes to our
basically have a software
bringing QR codes or Bitcoin
And in order to achieve this
I'll say, you know someone
it's going to probably kill me.
But for me I see like two portions.
There's like the front and the
That's it.
So the front is what like the
how everything is tied together.
And especially when it comes
We've used AI to like do many iterations.
Something that like would have
weeks.
Something that should take
And it simply accelerates the
come up with if it's a
of the page, or if it's
and show it to our friends or
Okay, guys, do you think we
If you tried like drawing this
on white paper or like on a
It's difficult to grasp it.
But if you're really able to
of hours and show it, then you
So many different ideas that
out what's the signal.
We had like, really many
go.
We prototype many of them and
like 15 ideas, 10 are kind of
are great.
So you're just going to stick
And we could do this very,
I would say exclusively
I think if we would have like
been like multi billion dollar
been able to drive faster.
And now it's understanding AI
Yep.
Now we have our final, what we
question.
And it's this.
As a general life principle,
I would say why not?
Just just try it, man.
Why?
Why shouldn't you?
Because if you're looking for
For any kind of issue that
always find something that
And it's difficult that you
not.
You know, there's always
And by the way, it's probably
decisions that we do, there is
actually scary if you look.
Exactly.
But on the other hand, I would
go in that direction.
I would definitely go, why not?
If there is something that we
idea, why shouldn't we do it?
Why shouldn't we try it?
And I think that's the
Our company, people have been
time.
Everyone likes free stuff.
So why should we bring rewards
product or marketing collateral?
So, Oliver, we're here Today
if you would give us a brief
You've already briefly alluded
but I think it'd be great just
of how beyond the checkout
Perfect.
Thank you very much.
Well, I'm going to go
I'm born in Macedonia, spent
in the automotive world, from
multi billion dollar businesses.
And it was fun.
But when I discovered bitcoin,
that there is a chance to
the technology that is
also most of the areas that we
And I wanted to dedicate all
to bring bitcoin to the masses.
And the question is, how do we
And I already alluded to it.
I think, you know, when it
different ways how you can
There are some who are like
Hey, hey, Josh, you should go, man.
Hey, Bitcoin, it's the
You should, you should invest.
Should go.
So this is the pushy part.
And not all people react well
Some do, some not.
Then you have like the pool.
I think Michael Saylor is an
He's explaining bitcoin in
way that people are kind of drawn.
Oh, man, this is interesting.
I wanna.
Oh yeah.
Why?
I.
I want to study about this.
It sounds interesting.
So I think this is like the
Great.
We're applying a third principle.
We're just trying to meet
I know how many people, you
don't drink coffee or they
So let's approach them there.
And this is what we kind of
say, on the water that you're drinking.
Or maybe you have your
a QR code on it or a protein
of providing bitcoin rewards
And along the process we do following.
We give you everyone, by the
right?
So we know that there is
is hoping for it.
Oh, I have a reward.
And it Says I can get up to
Oh, that's great.
I'm going to scan this, I'm
In the process you get
ask a server and like maybe a
feedback at the time of consumption.
Do you like the coffee?
Do you like the water?
What the business do?
And in the process you also
onboarded onto like onto the,
ecosystem where you're on one
who was a no coiner who just
of let's say one and a half
that you're able to self custody.
And we'll walk you through the
And then we did not approach
buy bitcoin because it's great.
We also did not promote, oh,
it's going to keep your
We actually approach you where
You were drinking coffee in
That's basically a business
are trying to already working
product that they want to kind
what they call a digital layer.
This water can be either cold
but it's limited by its
By adding a QR code and
dimension.
We had the dimension of
we're trying to promote
also make the products more
for customers and on the other
information.
By scanning the QR code.
Now we understand where the
time, what frequency.
They get real time feedback
consuming the water.
Not like three weeks after you
Then you get an email like two
Did you like if it's sparkly enough?
You don't even remember.
Now we have like real time
excited, I.
Think, you know, so I'm
customer because one thing I
showed is that it's on the
So let's just say someone's
farmer's market, wherever
of whether or not they
scan it.
Is there an issue there?
And then second of all, what's
they scan it?
Are they, do they get a beyond
to another wallet?
What is that like, perfect?
No, it's a great question.
So me coming from the Balkans,
to figure out the way to come
to pay for it.
So.
Sure.
I think that's everywhere, by
So this is just an example.
We will most probably not put
So there are different ways to
One option is you have a
that is inside.
You pull out the sticker and
So you basically have to buy
within you have to open the
able to claim the bitcoin.
The second portion is, which I
something like.
I'll show you in a second.
You basically, we cover the,
up.
So that you basically have to
Yeah, and only after you've
I mean it will be you damaging
if you're scratching it off
So that's why one option is
product with a sticker.
Another option is to integrate
with some kind of a scratch off.
A third option is for example,
shrink sleeve and most water
So if you put the QR code
then you shrink it in the
to again buy the product, rip
you come to the.
Only then you're able to
Yeah, I don't know if this is
I don't know all of the
bottles and things like that.
But I remember as a kid the
up a Coke or.
I forget what the best one was.
I want to say it was like Dr.
Pepper, Mountain Dew.
Maybe it's Pepsi, but you'd
For instance, if you open up
And so I think something like
bringing back some old school vibes.
But either way, just having
element to the customer experience.
Now one other thing that I
what happens whenever the
Are they prompted to download
This is assuming they don't
What is that like so they can
Because that's sometimes one
up as well.
Exactly.
So there are like two reasons
It's one is understanding
And the second one is how do I
So we try to simplify this and
I'm going to walk through it
We actually created a brief
It's a video, let's see, just
But basically here I'm going
scanning it.
This is like this bag.
You scan it and the moment you
name today is not Josh, but
You have no laserized, so you
You scan the QR code and see
It says basically, okay, you
We transfer this in how much
understand what is the weight
to, to claim it.
I'm already signed up.
Otherwise you will have like a
your email or verify yourself
And this very moment we
to your, to your email or
to us.
So at this point we are
And we walk you through the
is why this coffee is great,
single source and it's, you
Then we ask you like a
to provide some, some feedback.
This is the process.
You get some money for the
and you at the consumption
Maybe like one question, two
And then basically you already
we casted it for you, right?
So that's like, we casted it
the first one Minute of your
We casted it for you but as
And this is like how you can
But as we know in Bitcoin you
me.
So that's why we teach you how
And this is again going to our app.
Like Joe Regular would just
if you have a lightning wallet
it otherwise you would press
We'll kind of like briefly
use.
What's the lightning wallet?
You download it from the app,
I think I had in this example
or scan it and in matter of
you self custody the reward.
So that's the process.
We kind of like try to make it simple.
And starting from a camera,
also everyone has, walk them
they self custody.
Perfect.
That's super, super clean.
I feel like that's really easy
Whenever they're ready, they
But you take care of all the
For those who are not able to
the video, but I feel like you
explaining as well.
So what has been the
given this a test drive in
What's some of that feedback
And also how has it helped
get additional information
customer loyalty?
Perfect.
No, it's.
We've gotten very positive feedback.
We've gotten very positive
to like I would say marketing
And if you have a physical
like bitcoin rewards on it,
If you have like two same
and one is also good quality
And you know that every time
win up to hundreds of dollars
to pick the one that is
something extra.
So that's like when it comes
But we have done actually
collateral for.
For customers.
Where a company, for example, Nihaudi.
I don't know if you've nihaudi
company.
They are actually providing
drugs.
So they don't have a physical product.
Their product is basically the service.
So we work for them to create
They look like poker chips and
logo and if you flip the poker
QR code that we would
product.
And they would just go to if
and they will just give this
And as people like oh, what's nihalti?
So they're like, oh there is a
Oh, and there is like a QR code.
Oh, that is scanner.
So people scan it, they go
get educated about what
and in return Niality has, you
who are kind of like happy to
got some bitcoin on them.
They understand the business
of like generates more
And it's more than the
conventional turnover that you have.
If you just give out free
hundreds of customers for sure.
So who is your ideal customer
Obviously anyone who has a
But I'm just thinking from
people that are most valuable
So for us we believe that we
to two types of businesses.
The first type are single
So it means for example this
not drink it over three days
You probably drink it right away.
Energy bar, I don't know,
bag, you know, you, you
you right away interact.
So we kind of like are able
get feedback at the time of consumption.
So that's why any kind of
protein bars, some kind of
single up to multi time
not only for the end customer
as the customers are consuming
like deduct the time of
real time, you know, and this
So this is.
This is the one.
I would say pillar, single to
The second pillar is, I would
So if you go, I know we have
up.
You know, Bitcoin 2025 is
to try to figure something out
You know, Bitcoin 2025 is
and if you have some kind of
a poker chip and it has
I think that is going to put
theme of bitcoin and like the
So this kind of market b
Where we so far have seen,
I'm just thinking there's got
that would be interested in
I'm just thinking there's a
Indiana.
They sell all sorts of
that.
I don't know of any bitcoiners there.
But every time you purchase
you obviously the package in
But there's always some sort
It's just, you know, probably
It's nothing.
Right.
And it doesn't cost them
But it is very endearing.
It's weird.
Like I don't even eat the
So something like that, you
out there that have bitcoiners
like this a try.
It does.
Maybe.
Maybe someone gets a piece of
you get some free bitcoin.
They don't scan it.
Nothing's been lost.
Right.
But it can also really help
and maybe even get some good
So there are people out there
I don't necessarily know who
like that will hear this
because I think there's a lot
Oh, thank you so much.
100%.
I really believe this is why
software app for the last nine months.
We just basically launched a
like, first customers.
But on the point of the candy,
about.
I don't know if you can see this.
This is actually a chocolate.
So this is chocolate which is
beyond the checkout is the
And on the back you have the
And if you unwrap the
see it actually it's a bitcoin chocolate.
So you open it.
Okay.
I don't know, you probably
like it's even chocolate with
So this is something also that
companies where we can make
or throw in a couple of this
into whatever bag you're
and interaction.
Because people today, everyone
So even if you have a physical
somehow the digital layer on
what we are providing, it adds
So if there's anyone, just
Guys, we're beyond the checkout.
Perfect.
Well, let's go ahead and
Do you have any final thoughts?
I feel like that was a great
and a call to action.
Do you have any final thoughts
as well as where people can go
you?
Thank you so much.
Well, I probably have only two points.
First of all, if you are not
toes into it.
It's the technology that's
better.
And the more people get it and
going to help us all when it
Our company is called beyond
Our webpage is basically
You can go there and like see,
what we are doing.
We're actually in the process
If you're as excited for our
into physical products, we'll
part of our company.
If you go to timestamp, that's
on timestamp.
Timestamp is an amazing
We've talked to many different
Timestamp has been extremely
support this process to get on board.
That was amazing.
And we're also there.
We're raising our first pre
there and you can be basically
That's like the smallest tier
but actually become part of
Very cool.
So that will be on
Oliver, thank you so much for
It's been a pleasure.
Thank you so much Josh.
My pleasure and hope to talk
Well friends, it's a wrap.
Thanks so much for listening
show.
If you want to reach out to
those links down in the show notes.
And if you are selling a
idea of bitcoin rewards,
keep building, keep growing
Well.