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Carlos and Allie, welcome to the show.

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Thanks for having us.

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Thank you, Marty.

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I'm happy to be speaking with you guys because it's a budding theme on this show.

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A very small theme, but a budding one.

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And one that excites me because I think it's a signal that Bitcoin is breaking out of the bubbles,

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the community bubbles that have existed in my 12 years following.

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It seems that what you guys are doing at Forger really validates Bitcoin being used as a tool by anybody, not just cypherpunks or people that care about sound money, but what you guys are doing at Forger in the world of entertainment.

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And Carlos, we were just talking before we hit record that you heard my discussion with Johnny Vance from Total Twins in Angel Studio and reached out.

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And as I was also telling you, I have a friend, a very close friend, and we've been talking about this idea quite a bit, the intersection of Bitcoin and entertainment in an attempt to get better art into the world and let smaller artists, content creators, whatever you want to define them as, get their work into the world and actually give them a chance to compete with the mega studios of the world.

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So before we jump into the broader discussion of this intersection, why don't we start with a couple introductions, just how you guys got to where you are, what you're doing at Forager and what got you to thinking about Bitcoin specifically.

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will work um carl so i can give my intro and i'll let you take it um so i went to film school

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i majored in screenwriting and then i found my way to new york i landed in advertising so it was not

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where i expected to be after film school you know right out of film school i'm thinking okay i'm

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gonna go i'm gonna work for a studio i'm gonna be on set i'm gonna you know live the dream and

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And I found that being on set and everything that I had imagined about filmmaking, once I did get my feet wet into some live action production for commercials, was not super aligned with the way that I prefer to live my life and to structure my life.

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I'm very routine oriented and I really enjoyed how, how the tech side of post-production was

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evolving and could make so many more things possible than, you know, just what it is captured

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on set. Now, so much respect for what happens on set. I just was not of that same, you know,

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mindset and stamina to be working those kinds of hours. And so I found my way into the post-production

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side of advertising and worked as an EP at a couple of different post houses. And along the

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way, I met Carlos. And we decided to start Forager together after working together for some time. And

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I was getting ready to move into the freelance world, which he had been occupying for his entire

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career up until that point before moving from New York to Portland. So that was what

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gave the idea to start Forager as a remote collective of post-production artists.

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We saw at the time that there was a real need to give a platform for individuals in the post space

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who were not represented by legacy posthouses for any number of reasons. They enjoyed being

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freelance, they liked the autonomy, having their own brand, and they just needed that

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production support which i could bring um to the team and which we've built alongside the producers

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at forager along the way um and different already different tech was available to us at that time

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at like slack and and frame io that made it possible to collaborate in real time from

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anywhere um so we launched forager with this unique perspective on bringing together

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the best talent, no matter where they were located.

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So we're pioneers in that sense because it was still different to say that we didn't have

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a brick and mortar place to go to for clients to go to to supervise.

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And then that was January 2019.

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A year later, it became the norm during COVID for everyone to work remotely.

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So we're a little bit ahead of the game there.

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And we've taken everything we've learned from building this network of great creatives.

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And Carlos will give his intro on how we started building Bitcoin into the picture as well along the way.

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Yeah.

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Yeah, essentially, exactly what Ali said.

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I think Bitcoins surprisingly entered our radar very early on, almost by chance, because we started the company in 2019, the pandemic in 2020.

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And we were down, of course, as everyone else for a little bit.

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And at that moment, I was starting to just research, you know, what stocks to buy, like every person back then.

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and I stumbled upon Bitcoin at the moment just from like an interview that I saw on YouTube.

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And yeah, I bought it personally, not knowing much, just kind of like bought it personally as an opportunity.

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Ali and I are good friends, so I talked Ali into buying some personally as well.

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And we were so small and informal.

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We were like, you know, why not buy it and put it on Forager's balance sheet?

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And this was before even a sailor had appeared on X.

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It was like, I think June, 2020, when we first bought.

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And we were small. We just bought, I think, one to begin with.

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And yeah, then we saw the whole strategy thing happening.

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We were like, oh, this is going to be a thing.

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So we started buying more.

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Still a humble treasury.

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But yeah, of course, we rode the whole thing up to the 60K.

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60K, then we felt a little silly when it went all the way down in the bear market.

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But that was kind of like our introduction to Bitcoin.

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We were buying it almost naively at first, not knowing much.

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But then you see this thing going up.

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We learned what it was.

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We got orange filled in the process.

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And we thankfully held it for this whole time.

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It was only earlier this year where we were dealing with some liquidity crunches that we were like, you know, we have built this treasury.

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We want to maintain it.

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And we thought, what if we were to leverage that treasury in order to raise some funds so we can survive and get through this rocky period?

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And so we did that.

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but we also announced to the world, you know, like we are proud Bitcoin holders and we,

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we have a mandate now of holding this Bitcoin treasury and, uh, and growing it. Uh, and,

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and that's on the four year side and eventually comes the film studio part, which is like our

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next chapter. Yeah. No, it's funny. This is a bit of worlds colliding for me because my wife,

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she actually, she did post-production for McCann Erickson for, I think, 12 years.

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And she was on the Microsoft account.

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And Ali, as you were describing those long nights in post-prod,

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I mean, there was weekends where she'd be working until 2 a.m. every night.

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And I think her team specifically did localization for global campaigns.

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Yes.

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So her coming home after those long nights, just describing,

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I was like, what do you guys do?

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It's like we just sit in a room and rewatch the commercial about a thousand times and try to nitpick and make sure everything's compliant.

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I learned a lot about post-production basically from doing localization initially because, yeah, you have to really understand all the files that you need to update the graphics, the voiceover.

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I had some really late calls trying to get voiceover from the team in China, those sorts of things.

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So yeah, it's very technical.

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You do watch the same thing over and over again,

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but you get the detail-oriented part of it

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and why it's so important.

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And there's like funny intricacies

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like France or South Korea, I forget.

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You can't have electronics in the same still as water

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or something like that.

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Right, you do learn a lot about

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what plays in different markets.

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Yeah, what is and isn't allowed.

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Yeah, so not to say that post-production

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doesn't have late nights.

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It certainly does.

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but it can be a little

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little different still

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and how much you can

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control the different factors I feel like

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yeah but like tying this into

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what your initiative is now

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like she ran the she was on the Microsoft account

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for I think five or six years

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and

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I got somewhat I got like an arm's

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length perspective of just like

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the world of like big corporate sort of

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ad spend and like how much

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money they were putting into it and what was actually

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being produced and they put together great commercials um but it was always insane to me

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like how much they were spending on all this and uh when you think of trying to compete with that

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it becomes becomes hard and in this post-covid world that you guys described it seems like it's

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becoming easier but you just need to combine a bunch of tools and creative thinkers to to really

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be the upstart competitor with these behemoths, whether it's in the corporate world doing

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advertisements or, um, in the film world with the major studios. Um, and so I think that's

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a good jumping off point for the white paper, uh, for white paper, uh, the studio and how you guys

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are thinking of basically arming indie creators with the financial, um, tools to, to make sure

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that they can get their art out into the world.

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Yeah.

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So, like you said,

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from all that we've learned

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competing with these big companies

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and holding our own

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because we could see that

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we needed to be nimble.

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And that really is the name of the game,

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especially with how quickly

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things like AI are moving.

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Every week, it seems like

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there's a new development

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and something that is

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making the expectation

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that you should be moving faster and doing things cheaper.

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That is affecting every part of filmmaking.

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And as we've seen through putting Bitcoin on our balance sheet for a germ,

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it is the one thing that's actually preserving our hard work in the long run.

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And when we realized we could have a model to help filmmakers with this,

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Because we still need great films that are telling human stories that are made by people with people and not just leaning into AI to make things faster and cheaper because there just isn't any, there isn't the same amount of funding available anymore.

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let's incorporate the tech and the tool that is bitcoin to preserve those efforts and like carla

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said and you know we've talked about more separating the investment from the art to a

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degree you know bringing in a whole another set of investors who are interested in the returns that

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can be offered from our model and and not just waiting for a film to make money of course the

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the hope for everyone is that the film will sell and be seen and and generate returns um but you

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know let's lean into the the bitcoin backing to bring in more money and then we can use the

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returns from a sale of a film to reinvest in the company and back more films and continue this cycle

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and continue to invest in our stories and our people and not just um participate in a race to

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the bottom which is what we were feeling we were becoming a part of yeah so i do want to touch on

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the ai stuff we can do that later but i think just digging into the problem that indie filmmakers have

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right now let's sort of paint that landscape for for the audience what like when we're the biggest

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pain points that indie filmmakers run into i imagine capital is one of them but um like what

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how hard is it for them to compete i guess is the question um yeah i mean i guess as a first

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step for context uh i think film is perhaps one of the riskiest business you can get into as an

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investor in the sense that uh you can have a great recipe for success with like a great script and

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great talent and a great director and the movie can still flop like you can still get no traction

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so of course there's a lot of pressure on the on the investing side uh and i think you touched

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upon a little bit on on the episode with johnny but yes like uh especially in in slower times uh

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i think hollywood and even the streaming networks they're betting on safer projects uh there's a lot

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more bet on sequels and spin-offs and just any project that will guarantee some sort of

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success or return for the investor.

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So of course that leaves artists with original ideas and riskier projects that have no track record of financial success at the bottom of the list And we think that betting on great talent and original ideas is a winning formula but

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you have to give it time and you have to experiment and try.

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and I think there are not many companies betting on that kind of raw story or film at the moment.

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We really like, for example, A24, what they did, especially in the early days.

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They were thinking very long term, betting small amounts of money,

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but on really risky projects, just trying to build the IP for the future.

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And I think they were very successful at it and they built a brand around it and even a cult following.

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But of course, as you grow and you become more established, that kind of risk taking can only last for so long.

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And of course, they had to take investor money in the last, I forget when it was that they took like a big round of private investment.

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And of course, that changes the recipe, right?

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Like they now you have people depending on you to make your numbers and and that affects ultimately the artist.

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Right. Like there's less funds going around for new.

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Risky, original IP.

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So that's kind of like the biggest problem that we set out to to solve with this.

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Ali, I don't know if I missed something.

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No, bottom line, I do think the biggest issue is access to capital.

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and the reason why is you know multifaceted but if you're talking smaller than a24

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it's finding those investors and i know that a lot of our independent artists are relying on

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angel investors friends family kickstarter you know it takes a lot to bring together a production

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and there's often no guarantee that the investors are going to to make their money back and this is

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how people have to start you know you got to start somewhere i think very few get into the

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industry right away with name recognition and a lot of backing and investors who know for sure

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they're making their money back so um along with the other challenges in this industry

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um i see this contributing to a diminishing amount of available funding for original ideas

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like i said it it does feel like a race to the bottom and um we just we've like said we've only

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seen bitcoin preserve our you know the value that we brought to our clients and our companies

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So let's bring that, you know, make it available to independent artists. But also, it's not just about, you know, convincing people to invest in Bitcoin, because most people still obviously do not feel comfortable.

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And so let's make this appear as accessible as possible for investors so they can look at it as an alternative to their stocks or, you know, the 401k or whatever might be giving them between 5% and 10%, you know, and they can also contribute to the arts.

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Because I do think that there is a large selling point from the conversations I've had of saying, hey, we can preserve original storytelling and potentially beat the hurdle of AI that is coming for all of the films and the content that we're consuming.

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And they want to be a part of that.

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And it's great that then they can make some money and potentially beat inflation along the way.

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and so let's uh let's dive into the mechanics of how you guys are envisioning

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bitcoin as a funding mechanism actually work so is white paper just building a big treasury

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and using that to fund films or is there intent because when you guys dm me and you sort of

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explain the top level of the idea in text i couldn't think of help but think of a company

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that we've partnered with at 1031, Battery Finance,

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but they're focused on the commercial real estate market

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and their credit fund.

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So they raise dollars into a credit fund,

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underwrite projects,

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give them, lend them dollars

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with a portion of those dollars, 10 to 20%,

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being put in Bitcoin and held within the loan structure

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throughout the duration of the loan,

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typically 8, 10, 15 years, whatever it may be,

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is your model similar in that sense where it's a combination of dollars and bitcoin and

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you're sort of underwriting individual products and making sure that they're bolstered

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with a mini bitcoin treasury uh yeah essentially we uh we took a lot of inspiration uh from

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sailor and also the the original bond that we created ourselves for forager but basically we

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let's say that a film needs $50,000 for production, like a short film,

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we raise a bigger amount than that.

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00:20:06,013 --> 00:20:11,213
And a portion of that amount raised goes directly into Bitcoin,

215
00:20:11,813 --> 00:20:14,133
which we use to repay the investor.

216
00:20:15,273 --> 00:20:18,513
And the rest goes directly into production.

217
00:20:19,013 --> 00:20:22,273
But by doing that Bitcoin split investment,

218
00:20:22,273 --> 00:20:30,373
we are able to repay the original loan plus the interest, which is 5% to 10%.

219
00:20:30,373 --> 00:20:37,912
So essentially, yes, we're growing a treasury that allows us to grow more and more.

220
00:20:38,932 --> 00:20:45,752
But then every film financed has a Bitcoin portion attached to it,

221
00:20:46,153 --> 00:20:50,633
and it's running in the back, and its function is to repay the original investor.

222
00:20:50,633 --> 00:20:53,493
and we're not paying the investor in Bitcoin.

223
00:20:53,733 --> 00:20:55,092
We're just paying them in dollars.

224
00:20:56,252 --> 00:20:58,813
And we have a few variations,

225
00:20:59,013 --> 00:21:00,473
but it's between 5% and 10%.

226
00:21:00,473 --> 00:21:05,293
Now, this is not something to make someone rich,

227
00:21:05,352 --> 00:21:06,393
you know, from these bonds,

228
00:21:06,393 --> 00:21:11,393
but it is essentially comparable

229
00:21:12,072 --> 00:21:14,252
to like a high yield savings

230
00:21:14,252 --> 00:21:17,633
or like a treasury bond.

231
00:21:17,633 --> 00:21:21,592
but on the end of it

232
00:21:21,592 --> 00:21:23,713
you not only get your 5-10%

233
00:21:23,713 --> 00:21:25,592
annualized return, you also get to

234
00:21:25,592 --> 00:21:26,493
finance a film

235
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and on the

236
00:21:29,572 --> 00:21:31,553
artist side, we are able

237
00:21:31,553 --> 00:21:33,252
to tell them

238
00:21:33,252 --> 00:21:35,713
we are in

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00:21:35,713 --> 00:21:37,493
charge of repaying the investor with our

240
00:21:37,493 --> 00:21:39,672
Bitcoin strategy and you guys

241
00:21:39,672 --> 00:21:41,513
can just focus on the art

242
00:21:41,513 --> 00:21:43,592
and you will not hear any notes from

243
00:21:43,592 --> 00:21:45,672
the investors, they have no

244
00:21:45,672 --> 00:21:46,852
say over the creative

245
00:21:46,852 --> 00:21:53,092
uh so that's uh we like that separation because we think that's how like uh great films you know

246
00:21:53,092 --> 00:21:58,432
can be made that's a very important separation right so you guys are sort of acting as the

247
00:21:58,432 --> 00:22:04,513
the how would i describe this um the wall of safety between the artist and the capital

248
00:22:04,513 --> 00:22:10,352
and handling that it makes sense so like i guess from the investor's perspective it's like all right

249
00:22:10,352 --> 00:22:12,993
I'm comfortable doing this because

250
00:22:12,993 --> 00:22:14,233
I have

251
00:22:14,233 --> 00:22:16,233
this, funnily enough,

252
00:22:16,773 --> 00:22:18,393
counterintuitive to most people, but

253
00:22:18,393 --> 00:22:20,633
it has proven to be true historically.

254
00:22:21,332 --> 00:22:22,453
De-risking by

255
00:22:22,453 --> 00:22:23,993
putting a portion of my principle

256
00:22:23,993 --> 00:22:26,393
in the Bitcoin that will be

257
00:22:26,393 --> 00:22:27,873
at least

258
00:22:27,873 --> 00:22:30,133
preserve its bursting power, if not

259
00:22:30,133 --> 00:22:32,513
potentially increase.

260
00:22:33,373 --> 00:22:33,873
And then

261
00:22:33,873 --> 00:22:36,273
they've got a call option on the movie being a massive

262
00:22:36,273 --> 00:22:37,412
success, I imagine,

263
00:22:37,693 --> 00:22:39,233
in getting royalties.

264
00:22:39,233 --> 00:22:46,932
because i imagine they get equity in the films themselves as well so it's funny right now we have

265
00:22:46,932 --> 00:22:51,612
three variations of the product and it's kind of like different for different risk appetites the

266
00:22:51,612 --> 00:23:00,553
the five percent yield one has bitcoin uh securing the loan not the full obligation but the the

267
00:23:00,553 --> 00:23:07,252
capital uh and you get your five percent you know return but if something were to happen

268
00:23:07,252 --> 00:23:10,633
into the company or anything, you know, that Bitcoin is pledged to you.

269
00:23:10,752 --> 00:23:12,092
And that Bitcoin is from our treasury.

270
00:23:13,332 --> 00:23:18,513
We have on the higher risk side, we have the 10% annualized.

271
00:23:19,013 --> 00:23:20,873
And that one has no early redemption.

272
00:23:20,873 --> 00:23:26,572
All these are set to five-year loans so that, you know, we can let Bitcoin appreciate and

273
00:23:26,572 --> 00:23:29,432
we're not liable for all the fluctuations.

274
00:23:30,693 --> 00:23:32,693
So we have those products right now.

275
00:23:32,693 --> 00:23:38,793
And so far, nobody has asked us about equity in the film, surprisingly.

276
00:23:39,633 --> 00:23:42,332
And I think it's also because of our early investors.

277
00:23:44,033 --> 00:23:46,193
They didn't even care so much about the films.

278
00:23:46,313 --> 00:23:49,213
They were just kind of like, oh, I have mutual funds giving me this.

279
00:23:49,953 --> 00:23:53,013
I could just park it here and I get a better yield.

280
00:23:54,273 --> 00:23:55,453
Oh, that's fascinating.

281
00:23:55,453 --> 00:24:00,053
So it is kind of opening doors to capital that would never touch films.

282
00:24:00,053 --> 00:24:06,893
uh but of course i think we have a whole gamma of potential uh people that could you know like

283
00:24:06,893 --> 00:24:13,172
that may also want some yield as you're saying like some kicker from the film yeah is there uh

284
00:24:13,172 --> 00:24:20,553
is this model catching on is anybody in the film industry or just creative industry in general see

285
00:24:20,553 --> 00:24:23,873
what you guys are doing and being like oh this is interesting are they deriding you are they

286
00:24:23,873 --> 00:24:32,653
cheering you on um i would say that the the response has been really positive um no one has

287
00:24:32,653 --> 00:24:37,953
come for us and said what you're doing is crazy and you should stop doing this uh maybe they think

288
00:24:37,953 --> 00:24:45,252
it i wouldn't be surprised but um it's been very positive it might be catching on we don't know

289
00:24:45,252 --> 00:24:50,752
but like you said earlier we're really only aware of angel studios incorporating bitcoin

290
00:24:50,752 --> 00:24:54,053
on the balance sheet in an entertainment company.

291
00:24:54,492 --> 00:24:57,713
We aren't aware of anyone else doing something similar.

292
00:24:57,713 --> 00:25:05,653
I think that it will eventually become part of the strategy for most companies.

293
00:25:06,432 --> 00:25:10,213
And that's a broader conversation, I suppose, on Bitcoin treasury companies.

294
00:25:11,693 --> 00:25:16,873
But as far as we know, we're one of the earlier movers,

295
00:25:16,873 --> 00:25:20,153
and maybe people are waiting to see how it, you know,

296
00:25:20,172 --> 00:25:21,813
what kind of results we get from this.

297
00:25:24,693 --> 00:25:26,352
I mean, that's a good question.

298
00:25:26,373 --> 00:25:28,773
Cause when it comes to like Saylor and his strategy,

299
00:25:30,293 --> 00:25:33,153
just Bitcoiners who've gotten to Bitcoin early,

300
00:25:33,612 --> 00:25:36,293
generally typically takes a bit of time

301
00:25:36,293 --> 00:25:38,793
for their conviction to be validated.

302
00:25:38,793 --> 00:25:43,172
And so like, at what level would you consider

303
00:25:43,172 --> 00:25:45,112
the strategy a success for you guys?

304
00:25:45,112 --> 00:25:52,653
well i think once we have repaid our first loan like we're very new we just launched um

305
00:25:52,653 --> 00:25:58,733
the white paper anyhow what you know forager's been around for six years but um white paper we

306
00:25:58,733 --> 00:26:05,592
just launched a couple months ago and maybe less than that actually so our first two short films

307
00:26:05,592 --> 00:26:10,293
just filmed this last weekend so we're going to head into post-production we'll have something

308
00:26:10,293 --> 00:26:15,092
to share hopefully by the end of the year we'll start submitting to festivals i think in the next

309
00:26:15,092 --> 00:26:24,572
year, we'll really start to see how things are received, how the Bitcoin element is part of the

310
00:26:24,572 --> 00:26:28,553
marketing or not part of the marketing. We're also not pushing that. I'm not trying to say

311
00:26:28,553 --> 00:26:32,592
everyone has to be talking about how it's backed by Bitcoin. I think it's an interesting talking

312
00:26:32,592 --> 00:26:41,492
point personally, obviously, but our artists, we're not asking them to go out and spread the

313
00:26:41,492 --> 00:26:45,832
worried about the Bitcoin backing unless they, you know, want to talk about how it's made it

314
00:26:45,832 --> 00:26:53,492
possible to fund their film. I think in the next year or two, we'll start to see how, you know,

315
00:26:53,572 --> 00:27:01,733
it's changing the way that the industry is funding films. And for us, it'll be a first test of the

316
00:27:01,733 --> 00:27:09,612
model. Yeah. And I also, I think we, right now we're dealing with shorter form projects, but I

317
00:27:09,612 --> 00:27:13,373
I think the goal is to get features soon.

318
00:27:14,213 --> 00:27:26,133
And we think that in theory, as Bitcoin grows exponentially, so will our treasury and we will have even more funds to play with then.

319
00:27:26,133 --> 00:27:44,513
And I think another portion of it is that we do want to make everything public and put kind of like the treasury life, but also how every film, however, film is attached to a Bitcoin back bond online.

320
00:27:44,513 --> 00:27:54,572
And we want to show also the performance of each bond so people can see, oh, this film is being repaid live, you know, like with Bitcoin in the back.

321
00:27:54,572 --> 00:28:00,092
So it's not just, I think it's a new way to measure a film's success.

322
00:28:00,293 --> 00:28:01,373
It's not just box office.

323
00:28:01,612 --> 00:28:04,813
It's not just fees.

324
00:28:07,513 --> 00:28:11,492
Art can be funded with Bitcoin's performance.

325
00:28:12,572 --> 00:28:13,693
Yeah, building in the open.

326
00:28:14,112 --> 00:28:14,733
That's massive.

327
00:28:15,992 --> 00:28:20,813
And so, I mean, on to the very interesting stuff.

328
00:28:20,813 --> 00:28:23,992
What do you think the film industry is lacking right now

329
00:28:23,992 --> 00:28:27,953
in terms of types of movies that are being made,

330
00:28:28,852 --> 00:28:31,393
themes that are avoided,

331
00:28:31,672 --> 00:28:32,953
stories that aren't being told,

332
00:28:33,213 --> 00:28:35,973
that you guys are excited to back?

333
00:28:39,373 --> 00:28:51,165
That a really good question I say this I add this just for some context because my wife and I and our brother and sister

334
00:28:51,165 --> 00:28:53,205
in law we were having a conversation a couple weeks ago

335
00:28:53,205 --> 00:28:54,365
over dinner

336
00:28:54,365 --> 00:28:56,925
all four of us have

337
00:28:56,925 --> 00:28:58,985
young children between us four

338
00:28:58,985 --> 00:29:01,125
soon to be five under the age

339
00:29:01,125 --> 00:29:03,085
of ten and we were

340
00:29:03,085 --> 00:29:05,045
sort of complaining to

341
00:29:05,045 --> 00:29:06,465
each other that there's no

342
00:29:06,465 --> 00:29:08,025
children's movies

343
00:29:08,025 --> 00:29:10,505
these days that actually have

344
00:29:10,505 --> 00:29:12,685
like real people.

345
00:29:12,845 --> 00:29:14,565
It's all like animated stuff.

346
00:29:14,565 --> 00:29:16,925
And we were reminiscing about

347
00:29:16,925 --> 00:29:18,825
the 90s movies

348
00:29:18,825 --> 00:29:20,745
that we loved, like Dennis the Menace,

349
00:29:20,865 --> 00:29:22,985
Home Alone, Honey I Shrunk

350
00:29:22,985 --> 00:29:23,805
the Kids,

351
00:29:24,645 --> 00:29:27,025
a bunch of really good

352
00:29:27,025 --> 00:29:28,325
children's movies.

353
00:29:29,225 --> 00:29:30,565
Yeah, it was a Stephen King movie

354
00:29:30,565 --> 00:29:31,945
about

355
00:29:31,945 --> 00:29:33,385
the boys.

356
00:29:35,765 --> 00:29:36,965
I can't believe that's escaping

357
00:29:36,965 --> 00:29:38,425
my name, my mind.

358
00:29:39,385 --> 00:29:40,525
But regardless,

359
00:29:41,245 --> 00:29:42,805
it seems like we were just

360
00:29:42,805 --> 00:29:44,245
we have

361
00:29:44,245 --> 00:29:46,885
nonchalantly noticed

362
00:29:46,885 --> 00:29:48,785
the sort of fiatification

363
00:29:48,785 --> 00:29:50,765
of kids' movies

364
00:29:50,765 --> 00:29:52,765
where it's like all these animated movies, which

365
00:29:52,765 --> 00:29:54,485
some of them are really good, but

366
00:29:54,485 --> 00:29:56,765
you're like, God,

367
00:29:56,805 --> 00:29:57,725
I wish the kids had

368
00:29:57,725 --> 00:30:00,585
live-action films like we did

369
00:30:00,585 --> 00:30:02,065
growing up that

370
00:30:02,065 --> 00:30:04,585
they just seemed to be missing out on.

371
00:30:05,265 --> 00:30:06,325
And that's something that we were

372
00:30:06,325 --> 00:30:12,205
just a couple weeks ago saying i wish somebody would fund movies like that yeah i i mean that

373
00:30:12,205 --> 00:30:17,645
is a great point um i also have a couple younger kids and i love animated films i was originally

374
00:30:17,645 --> 00:30:23,185
drawn to filmmaking because i loved the look of stop motion films and then also realized i could

375
00:30:23,185 --> 00:30:31,685
never be a stop motion animator also a very hard thing to do all day long um but so i love animation

376
00:30:31,685 --> 00:30:37,745
I love what you can do there. But you're right, having live action and just seeing other real kids on screen.

377
00:30:37,845 --> 00:30:42,065
I know we're supposed to limit their screen time. I agree with that, but sometimes it's necessary.

378
00:30:42,845 --> 00:30:47,765
And like my one-year-old daughter loves to hold pictures of her family.

379
00:30:48,005 --> 00:30:58,605
And I think just seeing the real people in a photo is like still kind of novel, especially with the screens and, you know, all that they have access to these days.

380
00:30:58,605 --> 00:31:05,325
yeah we uh we had a we had a friday night movie night the other week and the kids watch meet the

381
00:31:05,325 --> 00:31:12,505
parents and it was just funny watching them react to it uh they got emotional in some of the parts

382
00:31:12,505 --> 00:31:18,185
and uh it's like yeah shit it doesn't it feel and that came out i think in like 2000 or 2001

383
00:31:18,185 --> 00:31:24,525
and so you don't have any great movies like that anymore and then carlos you mentioned it we talked

384
00:31:24,525 --> 00:31:30,265
about it with Johnny it just seems like Hollywood these days you're just stuck in this sort of

385
00:31:30,265 --> 00:31:37,725
superhero universe sequel machine it's like okay I don't need another Marvel movie let's let's get

386
00:31:37,725 --> 00:31:44,205
something interesting here yeah I mean I was gonna mention I I got into filmmaking because of all the

387
00:31:44,205 --> 00:31:53,485
auteurs in the 90s like uh Paul Thomas Anderson Tarantino uh even Sofia Coppola um and I feel like

388
00:31:53,485 --> 00:32:00,285
there was a cool trend back then of betting on artists with great vision and you just bet a lot

389
00:32:00,285 --> 00:32:07,805
of money on them and hopefully one of them will be a great film um i feel like there was a risk

390
00:32:07,805 --> 00:32:14,925
taking form that doesn't exist as much anymore of course there's still the big festival circuit

391
00:32:14,925 --> 00:32:22,925
and all that but um not a lot of studios betting on auteurs and uh just uh trusting you know the

392
00:32:23,485 --> 00:32:27,465
the artist vision in that way.

393
00:32:28,205 --> 00:32:29,265
And I think it's,

394
00:32:29,265 --> 00:32:30,365
again,

395
00:32:30,405 --> 00:32:31,165
to what we're talking about,

396
00:32:31,225 --> 00:32:33,805
it's less risk-taking overall.

397
00:32:34,565 --> 00:32:34,705
Yeah.

398
00:32:35,325 --> 00:32:38,785
Like there's no modern day mall rats or airheads.

399
00:32:38,805 --> 00:32:39,585
That's exactly.

400
00:32:40,305 --> 00:32:41,725
It's Dogma.

401
00:32:42,245 --> 00:32:43,965
I love those movies growing up.

402
00:32:44,245 --> 00:32:49,105
And it seems like the deprecation of that risk-taking

403
00:32:49,105 --> 00:32:52,685
happened pretty quickly within the last 15, 20 years,

404
00:32:52,685 --> 00:32:54,885
which may seem like a long time to some people,

405
00:32:54,985 --> 00:32:57,265
but really isn't that long period of time.

406
00:32:58,225 --> 00:32:58,565
No.

407
00:32:58,745 --> 00:33:01,485
And on a similar note,

408
00:33:01,585 --> 00:33:04,365
because I think what's kind of underpinning your examples

409
00:33:04,365 --> 00:33:06,745
is comedy.

410
00:33:07,525 --> 00:33:09,605
And with the cancellation,

411
00:33:10,985 --> 00:33:12,745
late night with Stephen Colbert,

412
00:33:12,865 --> 00:33:16,985
I was listening to a podcast about how comedy,

413
00:33:17,325 --> 00:33:18,985
like adult comedy films,

414
00:33:19,605 --> 00:33:21,065
also has seen,

415
00:33:21,065 --> 00:33:28,685
it has not been something that studios have been investing in for a long time.

416
00:33:29,265 --> 00:33:34,385
We used to have, I don't know, like Anchorman and those sorts of movies that have just become

417
00:33:34,385 --> 00:33:39,325
classics and they're so good, but they don't invest in comedy the way they used to. And it

418
00:33:39,325 --> 00:33:47,685
also seems to be tracking this trend of comedians having their individual platforms on social media.

419
00:33:47,685 --> 00:33:57,565
yeah that's actually a really good point like how much of the landscape has shifted because

420
00:33:57,565 --> 00:34:00,805
of the emergence of social media and these different mediums because everything's gone to

421
00:34:00,805 --> 00:34:08,025
like one two minute clips uh and you see it like i'm not that i'm on tiktok but people share them

422
00:34:08,025 --> 00:34:13,605
on twitter and you see it on instagram like these individual creator accounts that have like a

423
00:34:13,605 --> 00:34:19,845
certain shtick and they make like a minute video it's pretty it's not incredible production but it's

424
00:34:19,845 --> 00:34:25,265
enough to grab your attention and a lot of the eyeballs are going there and i think that's another

425
00:34:25,265 --> 00:34:32,545
another sort of theme that's been discussed between my wife and our brother and sister-in-law

426
00:34:32,545 --> 00:34:37,905
is like the attention span um like bringing back like longer form content and like putting your

427
00:34:37,905 --> 00:34:45,165
found I'm actually engaging in a piece of art for longer than 120 seconds and

428
00:34:45,165 --> 00:34:51,125
extending that to 120 minutes is something that I'd like to return to and we actually

429
00:34:51,125 --> 00:34:57,165
we went and saw the f1 movie a couple of weeks ago and it was uh it was actually fun it was a

430
00:34:57,165 --> 00:35:01,605
fun movie I really liked it and it felt good to be in the first time I was in the theater I think

431
00:35:01,605 --> 00:35:06,705
since covid or actually now last summer we took the kids to see a movie but I've only since covid

432
00:35:06,705 --> 00:35:09,845
but I think I've been to the theater like three or four times maybe.

433
00:35:10,525 --> 00:35:10,725
And,

434
00:35:10,805 --> 00:35:11,125
uh,

435
00:35:11,825 --> 00:35:19,065
going to see movies in the theater is something that I think is becoming a

436
00:35:19,065 --> 00:35:21,805
lost sort of practice in society.

437
00:35:21,805 --> 00:35:24,325
And that's very sad because it is a fun experience.

438
00:35:25,605 --> 00:35:25,725
Yeah.

439
00:35:25,865 --> 00:35:27,525
I saw this fascinated,

440
00:35:27,945 --> 00:35:29,905
fascinating interview with Nick Glaser,

441
00:35:30,225 --> 00:35:30,805
the comedian.

442
00:35:31,385 --> 00:35:31,505
And,

443
00:35:31,625 --> 00:35:32,025
uh,

444
00:35:32,505 --> 00:35:32,665
yeah,

445
00:35:32,665 --> 00:35:35,605
she was basically saying that she lives for the,

446
00:35:35,605 --> 00:35:39,045
YouTube clips or the TikTok clips.

447
00:35:40,965 --> 00:35:44,005
And that's how people really consume your media.

448
00:35:44,125 --> 00:35:47,585
And that's also they assess if you're successful at something.

449
00:35:47,845 --> 00:35:51,905
Like if you are walking red carpets or if you have clips here and there.

450
00:35:52,585 --> 00:35:57,605
But when it comes to the numbers, nobody, even though all these comedians have these HBO specials,

451
00:35:58,605 --> 00:36:01,525
very few people actually watch all that.

452
00:36:01,525 --> 00:36:10,945
like the media really lives in all the clips and all the secondary content that people extract from all those specials.

453
00:36:11,865 --> 00:36:18,365
Which is a little sad because we, of course, want to make long films and proper features.

454
00:36:19,565 --> 00:36:23,725
But yeah, then you're competing with the tension span of the new generation.

455
00:36:24,485 --> 00:36:27,725
Yeah, I mean, this ties back to Bitcoin too because it's really incentive driven.

456
00:36:27,725 --> 00:36:30,065
all those platforms are trying to sell ads

457
00:36:30,065 --> 00:36:32,165
and they just need

458
00:36:32,165 --> 00:36:34,345
volume of one to two minute clips

459
00:36:34,345 --> 00:36:35,985
getting millions of views

460
00:36:35,985 --> 00:36:37,105
to sell ads into

461
00:36:37,105 --> 00:36:39,885
the monetary sort of incentive

462
00:36:39,885 --> 00:36:42,385
disruption that's how it manifests

463
00:36:42,385 --> 00:36:44,205
exactly

464
00:36:44,205 --> 00:36:48,065
I do think when we skim

465
00:36:48,065 --> 00:36:49,845
over TV a little bit because we're

466
00:36:49,845 --> 00:36:51,765
like we're marrying this

467
00:36:51,765 --> 00:36:53,985
you know the short commercial side of things which is like

468
00:36:53,985 --> 00:36:55,785
what Forager has done and now with White Paper

469
00:36:55,785 --> 00:37:00,485
We want to see a reemergence of original ideas and film.

470
00:37:01,145 --> 00:37:04,365
I actually consume more TV than film.

471
00:37:04,865 --> 00:37:10,705
And there is still a lot of great content in TV and watching some really funny shows as well.

472
00:37:11,685 --> 00:37:17,465
So I feel like maybe that's where Hollywood's been hedging its bets a little bit in the streaming and the TV.

473
00:37:17,645 --> 00:37:25,045
Because it does still, I guess, apply to our shorter attention spans.

474
00:37:25,045 --> 00:37:30,685
We don't have to go to the theater and make a whole outing out of it and, you know, spend two and a half, three hours.

475
00:37:30,805 --> 00:37:35,045
And it's also been an interesting thing is that the movies have gotten so long.

476
00:37:35,865 --> 00:37:41,045
It's like to get you to commit to going to a theater and then spending four plus hours.

477
00:37:42,145 --> 00:37:44,485
It's like it's gone completely in the other direction.

478
00:37:44,725 --> 00:37:53,925
And I don't know if that was if that was intentional, but it definitely keeps me from going to the theater.

479
00:37:53,925 --> 00:37:55,825
Not that I would be able to as much anyways,

480
00:37:55,925 --> 00:37:56,685
like you were saying too,

481
00:37:56,725 --> 00:38:00,545
it's pretty hard when you have young kids to find the time to go and make

482
00:38:00,545 --> 00:38:01,205
those arrangements,

483
00:38:01,205 --> 00:38:02,465
but then thinking,

484
00:38:02,585 --> 00:38:02,845
okay,

485
00:38:02,845 --> 00:38:03,665
if we're going to go,

486
00:38:03,725 --> 00:38:06,925
it's going to be a three plus hour commitment.

487
00:38:07,945 --> 00:38:08,725
It's a lot.

488
00:38:08,845 --> 00:38:09,845
Cause everyone's pretty busy.

489
00:38:11,365 --> 00:38:11,765
Yeah.

490
00:38:12,065 --> 00:38:12,405
Like the,

491
00:38:12,505 --> 00:38:12,585
yeah.

492
00:38:12,585 --> 00:38:14,325
Like a 90 minute movie is perfect.

493
00:38:14,465 --> 00:38:15,825
And I'm just a research,

494
00:38:15,925 --> 00:38:16,145
Carlos,

495
00:38:16,245 --> 00:38:17,265
you were mentioning Tarantino.

496
00:38:17,385 --> 00:38:20,385
I think one of my favorite films of all time is reservoir dogs.

497
00:38:20,685 --> 00:38:20,925
And okay.

498
00:38:21,845 --> 00:38:22,645
Just looked it up now.

499
00:38:22,725 --> 00:38:23,465
We're in 40 minutes.

500
00:38:23,925 --> 00:38:30,525
probably longer back then but yeah if you can get like a 90 minute quick hit and that's like

501
00:38:30,525 --> 00:38:34,545
that's where the artistry really comes in is the people that have the ability to

502
00:38:34,545 --> 00:38:42,425
like tell the story in a 90 minute span and really get you emotional and have you thinking after

503
00:38:42,425 --> 00:38:48,445
yeah and i know watch something like game of thrones or house of the dragon like wait i

504
00:38:48,445 --> 00:38:52,505
basically did watch a movie so i'm telling myself i can't go make time for a movie i mean it's

505
00:38:52,505 --> 00:38:56,745
definitely easier to sit in front of my tv and stream something than going to the theater but

506
00:38:56,745 --> 00:39:01,085
some of these shows are are really long and they captivate you and you go oh my gosh i can't believe

507
00:39:01,085 --> 00:39:06,285
i've been sitting here for you know over an hour and i think there's a balance to be struck too

508
00:39:06,285 --> 00:39:13,885
there and again finding that like you said consolidation of a story into 90 minutes which

509
00:39:13,885 --> 00:39:20,265
is like when i was growing up that that was a full film for me too yeah i'm curious what the uh the

510
00:39:20,265 --> 00:39:24,165
short films that you guys are funding now via white paper,

511
00:39:24,365 --> 00:39:25,405
what,

512
00:39:25,505 --> 00:39:27,845
what type of themes and stories are they leaning into?

513
00:39:28,805 --> 00:39:30,865
If you're free to disclose.

514
00:39:32,525 --> 00:39:33,045
Yeah.

515
00:39:33,425 --> 00:39:36,145
So what we're looking at right now,

516
00:39:36,245 --> 00:39:38,565
we do have some comedy.

517
00:39:38,785 --> 00:39:40,065
So it seems to be again,

518
00:39:40,205 --> 00:39:44,825
depending on the discussion and I think we're all looking for a bit of

519
00:39:44,825 --> 00:39:47,105
escape from the day to day.

520
00:39:47,105 --> 00:39:49,185
And that's what comedy can provide.

521
00:39:49,185 --> 00:39:52,865
So we have two short films that are comedic in nature.

522
00:39:53,465 --> 00:39:57,385
One's the satire as well on the fashion industry.

523
00:39:57,545 --> 00:40:00,345
And so I'm really excited to see that one come to life.

524
00:40:01,405 --> 00:40:07,505
And then we've got more of a coming of age story that will be in development next year.

525
00:40:07,905 --> 00:40:16,405
Also deeply rooted in the political polarization of our country.

526
00:40:16,405 --> 00:40:23,385
so that's interesting because I do think those themes are avoided for I'm sure obvious reasons

527
00:40:23,385 --> 00:40:32,625
in Hollywood this time and then another project that will be finished up early next year then is

528
00:40:32,625 --> 00:40:40,645
more like a documentary series and there's a couple episodes for proof of concept there so

529
00:40:40,645 --> 00:40:45,205
it runs the gamut really trying to find a balance in our slate or our portfolio

530
00:40:45,205 --> 00:41:01,845
Yeah. And especially I feel like we're always trying to look for projects that don't seem like that are as commercially viable or that wouldn't seem as attractive to a traditional film investor.

531
00:41:01,845 --> 00:41:08,245
and like one of the projects that we just shot this weekend is that it's basically just physical

532
00:41:08,245 --> 00:41:15,005
comedy and it's two people physically fighting over a piece of lens that they found uh that

533
00:41:15,005 --> 00:41:26,025
fell on someone's shoulder uh so it's no dialogue pure fighting uh yes and and it's just in my

534
00:41:26,025 --> 00:41:33,945
opinion it's just original like uh it doesn't have to fit a specific genre so yeah we're kind of

535
00:41:33,945 --> 00:41:42,345
playing yeah with the whole gamma of like content oh yeah and they would be remiss of me not to

536
00:41:42,345 --> 00:41:45,965
bring it up because we mentioned it earlier but what are your thoughts on this explosion of

537
00:41:45,965 --> 00:41:55,465
ai generated content and how do you view it as people working in the industry is it a tool

538
00:41:55,465 --> 00:41:57,945
that you see yourself leveraging

539
00:41:57,945 --> 00:42:01,525
or do you think there's going to be a market

540
00:42:01,525 --> 00:42:06,365
for like bolts to nuts, beginning to end,

541
00:42:06,725 --> 00:42:12,725
produced, shot, acted, produced by humans

542
00:42:12,725 --> 00:42:16,185
that people will want to consume instead of the AI?

543
00:42:16,405 --> 00:42:18,525
Because hand up, we've been experimenting

544
00:42:18,525 --> 00:42:22,045
with the AI generated content

545
00:42:22,045 --> 00:42:25,005
just to tell stories that we don't think

546
00:42:25,005 --> 00:42:26,805
or being told in little two-minute clips

547
00:42:26,805 --> 00:42:31,825
in an attempt to draw attention to a web browser extension

548
00:42:31,825 --> 00:42:32,585
that we launched.

549
00:42:32,825 --> 00:42:35,365
And it's been fun experimenting with that.

550
00:42:35,925 --> 00:42:37,865
But there is a part of me that's like,

551
00:42:37,965 --> 00:42:41,645
ah, this is cheap, relatively easy.

552
00:42:42,405 --> 00:42:44,685
It's getting us good exposure.

553
00:42:44,685 --> 00:42:49,265
But there is the romantic in me

554
00:42:49,265 --> 00:42:53,025
that thinks that we need to preserve

555
00:42:53,025 --> 00:42:58,025
like actual human filmmaking, acting, and storytelling.

556
00:42:58,025 --> 00:43:00,025
For sure. Yeah.

557
00:43:00,025 --> 00:43:17,438
I mean I think it really You have thoughts No I mean I think it a very sensitive subject of course in our field because as much opportunity as there is of course a lot of people on the artistry side also feel the threat

558
00:43:19,257 --> 00:43:23,177
Because these programs, we're getting better and better every day.

559
00:43:23,177 --> 00:43:46,077
And I personally think that you still need a good amount of taste if you're going to be creating these creative videos or images, just because there's still a lot of AI that looks a little bit plasticky, a little bit if you don't know how to prompt it.

560
00:43:46,077 --> 00:43:51,037
But also if you don't give it good references, it ends up looking still artificial.

561
00:43:51,037 --> 00:43:53,297
all of that's changing

562
00:43:53,297 --> 00:43:55,957
and still

563
00:43:55,957 --> 00:43:58,438
I think a lot of people are treating it

564
00:43:58,438 --> 00:44:00,457
as more

565
00:44:00,457 --> 00:44:02,438
individual

566
00:44:02,438 --> 00:44:04,177
frames or individual clips

567
00:44:04,177 --> 00:44:06,137
not so much like storytelling

568
00:44:06,137 --> 00:44:08,297
like I've seen very few

569
00:44:08,297 --> 00:44:10,497
actual sequences

570
00:44:10,497 --> 00:44:12,537
that tell a story that moves you

571
00:44:12,537 --> 00:44:13,877
or have a beginning and end

572
00:44:13,877 --> 00:44:15,617
so that's still I think

573
00:44:15,617 --> 00:44:18,297
in the starting

574
00:44:18,297 --> 00:44:19,257
phase

575
00:44:19,257 --> 00:44:21,898
but I see a lot of opportunity

576
00:44:21,898 --> 00:44:23,357
especially because

577
00:44:23,357 --> 00:44:25,837
we have

578
00:44:25,837 --> 00:44:27,677
this artist that we collaborate

579
00:44:27,677 --> 00:44:30,237
with a lot and he's very much

580
00:44:30,237 --> 00:44:31,957
into AI and

581
00:44:31,957 --> 00:44:33,398
he only sees opportunity

582
00:44:33,398 --> 00:44:36,237
he's very tech savvy as well

583
00:44:36,237 --> 00:44:38,398
and he was like you know in the past

584
00:44:38,398 --> 00:44:40,117
if I had this idea of like

585
00:44:40,117 --> 00:44:42,097
spiders, robot spiders

586
00:44:42,097 --> 00:44:43,537
coming down from the ceiling

587
00:44:43,537 --> 00:44:46,157
and I wanted to propose that to

588
00:44:46,157 --> 00:44:47,477
a client or to like

589
00:44:47,477 --> 00:44:48,997
another creative

590
00:44:48,997 --> 00:44:54,357
it would be a whole discussion right like they like you would pitch it and they would be like

591
00:44:54,357 --> 00:45:00,637
okay we'll do we need a whole vfx team in india uh to so we can outsource it because it's a lot of

592
00:45:00,637 --> 00:45:09,857
like work a lot of man hours and it's discussions with the vfx company so it's a huge long process

593
00:45:09,857 --> 00:45:16,677
just to come up with spiders coming from the from the ceiling and he's like with ai i can do it

594
00:45:16,677 --> 00:45:23,698
overnight. I can just work on my prompts. I can be in the zone creatively and I can accomplish my

595
00:45:23,698 --> 00:45:31,777
vision just myself with a computer. So in a way, that's really empowering, I think, for a creative

596
00:45:31,777 --> 00:45:39,497
as well. The question is, does the AI overtake that everyone, like even the person creating,

597
00:45:40,497 --> 00:45:42,817
making those decisions? I think that's the debate.

598
00:45:42,817 --> 00:45:48,117
oh sorry Ali

599
00:45:48,117 --> 00:45:51,218
I was gonna say

600
00:45:51,218 --> 00:45:53,257
it's been fun

601
00:45:53,257 --> 00:45:54,737
experimenting it with

602
00:45:54,737 --> 00:45:56,057
but even what we've produced

603
00:45:56,057 --> 00:45:58,017
it's obviously AI

604
00:45:58,017 --> 00:46:00,457
we haven't crossed the uncanny valley

605
00:46:00,457 --> 00:46:01,837
either

606
00:46:01,837 --> 00:46:03,918
and I'm under the belief that all the AGI

607
00:46:03,918 --> 00:46:06,077
ASI talk coming out of Silicon Valley

608
00:46:06,077 --> 00:46:08,337
from the Sam Altman's of the world

609
00:46:08,337 --> 00:46:10,177
is more hype

610
00:46:10,177 --> 00:46:11,817
than actual oomph

611
00:46:11,817 --> 00:46:16,517
I don't think AI is going to be able to replace human creativity.

612
00:46:16,918 --> 00:46:20,918
So the idea that you're just going to launch these models

613
00:46:20,918 --> 00:46:23,517
and they're going to come up with these unique stories

614
00:46:23,517 --> 00:46:26,357
that humans actually connect with, I'm a bit skeptical of,

615
00:46:26,577 --> 00:46:30,837
even with the crazy advancements that we've seen over the last few years.

616
00:46:30,918 --> 00:46:36,837
It could be wrong, but I just have a hunch that you can't create consciousness

617
00:46:36,837 --> 00:46:40,777
in the digital world, in the machine world,

618
00:46:41,377 --> 00:46:45,017
if you will, no matter how vehemently

619
00:46:45,017 --> 00:46:46,577
Sam Altman and others are telling you

620
00:46:46,577 --> 00:46:48,017
that they're doing just that.

621
00:46:49,577 --> 00:46:51,218
Yeah, and you're right.

622
00:46:51,398 --> 00:46:54,777
It is not a replacement for humans' ideas

623
00:46:54,777 --> 00:46:57,317
and good creatives.

624
00:46:57,997 --> 00:46:59,097
You can augment it.

625
00:46:59,497 --> 00:47:01,398
It can be a great springboard.

626
00:47:01,797 --> 00:47:04,577
We've used it to concept things

627
00:47:04,577 --> 00:47:09,777
before they need to be sent to someone to really bring that vision to life.

628
00:47:09,777 --> 00:47:12,817
Because it requires so many different tools.

629
00:47:12,977 --> 00:47:17,017
Even generating images like Carlos has done for certain projects.

630
00:47:17,198 --> 00:47:19,617
Just again, templates, see what we could do.

631
00:47:19,998 --> 00:47:26,577
Someone wants this thing in the shot to move faster or to behave differently.

632
00:47:26,817 --> 00:47:27,817
What would it take?

633
00:47:27,898 --> 00:47:28,857
What could it look like?

634
00:47:29,198 --> 00:47:33,698
It's great for experimentation and stress testing.

635
00:47:33,698 --> 00:47:36,717
but it's not a magic bullet.

636
00:47:37,438 --> 00:47:43,617
And we were pitching on a job last week that has a really tight turnaround

637
00:47:43,617 --> 00:47:45,357
and needs a lot of EFX help.

638
00:47:45,537 --> 00:47:49,498
And the thinking is that, oh, because it's such a tight turnaround,

639
00:47:49,698 --> 00:47:52,677
let's just plug it into AI and make it happen, right?

640
00:47:53,377 --> 00:47:54,477
It's not like that.

641
00:47:54,797 --> 00:47:57,837
You have to take into consideration continuity.

642
00:47:58,457 --> 00:48:01,477
And Carlos had brought up at that point during the pitch,

643
00:48:01,477 --> 00:48:08,137
Every time you generate the image again, something's going to be a little off and you can get really good at prompting.

644
00:48:08,498 --> 00:48:21,217
You can only take it so far before someone else has to come in, another VFX artist to make everything perfect and consistent and take certain things out and add others in so that you're not ending up with a new set of variables every time.

645
00:48:21,377 --> 00:48:22,938
So it's a great tool.

646
00:48:23,077 --> 00:48:27,918
It has definitely sped up some concepting for us and for clients.

647
00:48:27,918 --> 00:48:43,957
I know that they are leaning into it and advertising, you know, just to generate customer research and stress as to whether a certain demographic will respond in a certain way to their idea.

648
00:48:43,957 --> 00:48:49,777
And they can collate all of that research to, you know, ask the AI if it's going to work or not.

649
00:48:50,077 --> 00:49:00,637
I don't know how well that's going to serve them in the long run, but it's interesting because like you said, building consciousness, that seems like too tall of a task.

650
00:49:00,817 --> 00:49:01,597
I think they're trying.

651
00:49:01,918 --> 00:49:03,537
I think they might get pretty close.

652
00:49:04,717 --> 00:49:09,637
But overall, it is not going to completely replace what we're doing.

653
00:49:09,637 --> 00:49:11,597
And we love novel things.

654
00:49:11,597 --> 00:49:17,957
And computers have to be trained on something and then know what to deliver consistently.

655
00:49:19,717 --> 00:49:39,597
And so I don't think anyone's going to react to AI content in the long run and engage in it the same way if we didn't have anyone coming up with the ideas that would make the content different or more, you know,

656
00:49:39,597 --> 00:49:44,398
more relatable for certain situations or what's going on enough in society so there's always going

657
00:49:44,398 --> 00:49:51,317
to be a human driver but it is um causing the industry to contract because like carl said things

658
00:49:51,317 --> 00:49:57,597
can happen faster they can happen with fewer people and so the entire industry and by industry

659
00:49:57,597 --> 00:50:03,297
i mean you know mostly speaking from uh you know post-production in the advertising space but then

660
00:50:03,297 --> 00:50:09,717
you know further into narrative as well it we need to to reorganize ourselves and understand

661
00:50:09,717 --> 00:50:18,957
that it's going to require even more nimbleness and more modular with our relationships and our

662
00:50:18,957 --> 00:50:25,077
vendors than even you know before and that was that's been foragers entire you know foundation

663
00:50:25,077 --> 00:50:31,198
was being nimble and um we still find ourselves going okay let's keep up with this new tech and

664
00:50:31,198 --> 00:50:32,017
what does this mean?

665
00:50:32,137 --> 00:50:33,998
What do we really need to invest in that?

666
00:50:35,837 --> 00:50:36,198
Yeah.

667
00:50:36,938 --> 00:50:40,097
I feel like you guys are ahead of the curve just in the business model,

668
00:50:40,157 --> 00:50:40,698
being nimble,

669
00:50:40,837 --> 00:50:41,277
small,

670
00:50:42,617 --> 00:50:43,037
um,

671
00:50:44,537 --> 00:50:44,737
and,

672
00:50:44,737 --> 00:50:45,137
uh,

673
00:50:45,137 --> 00:50:45,977
boutique,

674
00:50:46,057 --> 00:50:47,957
maybe that might be the right word or the wrong word,

675
00:50:47,998 --> 00:50:49,537
but it's the word that comes to my mind.

676
00:50:49,537 --> 00:50:53,837
And hopefully what I would imagine is there definitely disruption going on,

677
00:50:53,918 --> 00:50:54,517
people worried,

678
00:50:54,698 --> 00:50:55,597
but hopefully that,

679
00:50:55,657 --> 00:50:59,217
that wall of worry turns into people recognize like,

680
00:50:59,257 --> 00:50:59,357
Oh,

681
00:50:59,357 --> 00:51:00,517
there's a lot of opportunity here.

682
00:51:00,517 --> 00:51:04,057
and you see like the world of a thousand flowers bloom

683
00:51:04,057 --> 00:51:07,817
where instead of having the major studios dominate everything,

684
00:51:07,977 --> 00:51:10,237
people recognize that the cost has been cut

685
00:51:10,237 --> 00:51:11,198
and they can compete

686
00:51:11,198 --> 00:51:15,757
and a world of 10,000 foragers emerges

687
00:51:15,757 --> 00:51:19,457
and you have this sort of competition for storytelling,

688
00:51:20,177 --> 00:51:24,797
maybe a combination of human AI production.

689
00:51:25,418 --> 00:51:27,698
Maybe there'll be some,

690
00:51:27,797 --> 00:51:28,837
there's like AI only,

691
00:51:28,938 --> 00:51:30,217
others that are human only.

692
00:51:30,517 --> 00:51:36,698
and it could create like a really cool competitive environment that ultimately should lead to more

693
00:51:36,698 --> 00:51:42,657
creativity and better better film out there yeah definitely and i was having a conversation with

694
00:51:42,657 --> 00:51:48,717
another person in our field a few months ago and and he equated an entirely human production

695
00:51:48,717 --> 00:51:53,617
in the future being like shooting on film now like i really want to shoot on film it's going

696
00:51:53,617 --> 00:51:59,037
to look so authentic instead of you know just using a digital camera and then it's like okay

697
00:51:59,037 --> 00:51:59,998
okay, well, let's think about that.

698
00:52:00,097 --> 00:52:00,938
We have to, you know,

699
00:52:01,357 --> 00:52:04,037
this is how you have to treat film and process it.

700
00:52:04,077 --> 00:52:05,357
And this is the lead time it takes.

701
00:52:05,398 --> 00:52:06,198
And if we just, you know,

702
00:52:06,237 --> 00:52:07,677
if we're short on time and money,

703
00:52:07,698 --> 00:52:08,998
we'll just use the digital camera.

704
00:52:09,117 --> 00:52:13,398
And I think that it is a very good analogy to use for,

705
00:52:13,637 --> 00:52:15,077
you know, as we move forward with AI,

706
00:52:15,257 --> 00:52:16,557
and it gets better and better.

707
00:52:16,657 --> 00:52:17,617
It's like, okay, what is it?

708
00:52:17,677 --> 00:52:19,457
You have time and money

709
00:52:19,457 --> 00:52:22,237
and you want to make something that's entirely human,

710
00:52:22,357 --> 00:52:23,357
no AI, et cetera.

711
00:52:24,498 --> 00:52:24,898
Great.

712
00:52:25,418 --> 00:52:26,777
But do we, you know,

713
00:52:26,857 --> 00:52:28,337
need to make some sacrifices

714
00:52:28,337 --> 00:52:31,617
or cut a few corners and bring in the AI.

715
00:52:32,117 --> 00:52:35,337
And that's just something that's going to be part of everyone's thinking

716
00:52:35,337 --> 00:52:37,698
when they're doing their concept data strategy.

717
00:52:38,957 --> 00:52:41,037
Yeah, and as you guys are proving a white paper,

718
00:52:41,157 --> 00:52:50,137
Bitcoin can be the tool to enable those teams that want to be the film of the next era,

719
00:52:50,717 --> 00:52:54,498
recording on film of the next era, which is doing everything with humans only.

720
00:52:54,498 --> 00:53:02,498
I think that's enabled with smarter capital funding for these films.

721
00:53:03,717 --> 00:53:04,237
Yeah.

722
00:53:04,977 --> 00:53:05,198
Yeah.

723
00:53:05,398 --> 00:53:09,517
Like we said in the beginning, it preserves the effort that we're putting in today.

724
00:53:10,057 --> 00:53:16,517
And our industry has seen a bit of a race to the bottom because your money doesn't go as far.

725
00:53:17,198 --> 00:53:21,938
And everyone's companies, operations have been contracting for a number of reasons.

726
00:53:21,938 --> 00:53:24,517
so your nest egg

727
00:53:24,517 --> 00:53:26,438
for making that film

728
00:53:26,438 --> 00:53:28,537
might only get you half a film by the time you get

729
00:53:28,537 --> 00:53:30,438
around to making it because that's the other thing is it takes

730
00:53:30,438 --> 00:53:32,457
a long time to raise capital and set up

731
00:53:32,457 --> 00:53:33,418
a production and

732
00:53:33,418 --> 00:53:36,657
you know you just can't keep up

733
00:53:36,657 --> 00:53:38,517
you can't really keep up and so you've

734
00:53:38,517 --> 00:53:39,537
got to find ways to

735
00:53:39,537 --> 00:53:41,938
do it cheaper and faster

736
00:53:41,938 --> 00:53:44,418
and unfortunately that doesn't

737
00:53:44,418 --> 00:53:45,537
support

738
00:53:45,537 --> 00:53:47,677
like original good

739
00:53:47,677 --> 00:53:50,717
creative filmmaking to the long run

740
00:53:51,938 --> 00:53:52,157
Yeah.

741
00:53:52,837 --> 00:53:53,498
It's exciting.

742
00:53:54,057 --> 00:53:54,898
Like I said in the beginning,

743
00:53:55,077 --> 00:53:55,557
this is,

744
00:53:56,398 --> 00:54:00,317
I love having you two on because I think it's a validation that Bitcoin is

745
00:54:00,317 --> 00:54:05,957
breaking out of the relatively small bubble it's existed in its first 16

746
00:54:05,957 --> 00:54:09,217
years since the protocol launched.

747
00:54:09,517 --> 00:54:19,797
And I'm a true believer in sort of people seeing a company like Forager and

748
00:54:19,797 --> 00:54:25,398
white paper doing what you guys are doing getting inspired and as it pertains to like bitcoin's

749
00:54:25,398 --> 00:54:31,317
adoption over the long run i think it's projects like the ones that you guys are working on that

750
00:54:31,317 --> 00:54:37,898
are like sneaky edge cases they're gonna have profound effects on others because for the

751
00:54:37,898 --> 00:54:45,257
longest time like i said it's been cypherpunks and austrian economics nerds and it really leaned

752
00:54:45,257 --> 00:54:51,477
into bitcoin but i think we just need to normalize bitcoin as a tool for for anybody not just those

753
00:54:51,477 --> 00:55:00,998
who are either economically or politically uh can end up on a in extreme side of of the spectrum of

754
00:55:00,998 --> 00:55:06,137
economics or politics uh bitcoin is simply a tool that anybody can use and i think what you guys are

755
00:55:06,137 --> 00:55:13,237
doing at forager and white paper is an incredible example of that thank you thank you so much um

756
00:55:13,237 --> 00:55:15,037
Yeah, no, and you're right.

757
00:55:15,157 --> 00:55:16,557
It's a tool for everyone.

758
00:55:16,797 --> 00:55:21,857
It's still very hard to get Bitcoin across to our circle

759
00:55:21,857 --> 00:55:24,797
because it's very early on.

760
00:55:25,737 --> 00:55:28,517
Just explaining our concept to fellow filmmakers.

761
00:55:29,438 --> 00:55:32,097
It sounds too good to be true sometimes also.

762
00:55:32,097 --> 00:55:33,957
You get to make your art.

763
00:55:34,698 --> 00:55:41,077
No need to worry about the investment until the investors will give you your returns.

764
00:55:41,237 --> 00:55:43,057
You don't need to worry about the film's performance.

765
00:55:43,237 --> 00:55:47,398
so you can only accomplish that with a tool like Bitcoin

766
00:55:47,398 --> 00:55:50,677
so hopefully it catches on

767
00:55:50,677 --> 00:55:53,137
and we can make some great stuff

768
00:55:53,137 --> 00:55:57,438
where can anybody listening to this find out more

769
00:55:57,438 --> 00:55:59,517
about what you two are up to

770
00:55:59,517 --> 00:56:02,597
yeah so

771
00:56:02,597 --> 00:56:05,157
you can follow us

772
00:56:05,157 --> 00:56:07,557
on X

773
00:56:07,557 --> 00:56:09,797
and that's going to be at white paper

774
00:56:09,797 --> 00:56:12,097
and for our purposes it's spelled

775
00:56:12,097 --> 00:56:16,837
whtptr underscore studio.

776
00:56:17,737 --> 00:56:23,217
Also, Instagram, great for more of our behind the scenes

777
00:56:23,217 --> 00:56:27,817
and actual teasers, the better visual medium for us there.

778
00:56:27,817 --> 00:56:32,757
It's also at whitepaper whtptr.studio.

779
00:56:33,477 --> 00:56:37,537
Either of those places are good ways to follow what we're up to.

780
00:56:39,337 --> 00:56:39,817
Awesome.

781
00:56:39,817 --> 00:56:43,377
We'll make sure we link to all that in the show notes.

782
00:56:44,237 --> 00:56:46,957
Carlos, Allie, thank you for coming on.

783
00:56:47,198 --> 00:56:50,137
I think what you guys are doing is incredibly cool, number one,

784
00:56:50,198 --> 00:56:52,698
incredibly important, number two, really leading the way

785
00:56:52,698 --> 00:56:54,657
and showing people that this stuff is possible

786
00:56:54,657 --> 00:56:57,837
and it could have profound positive effects

787
00:56:57,837 --> 00:57:02,237
on preserving certain art forms, in this case, film,

788
00:57:03,077 --> 00:57:05,157
which is something that I'm passionate about.

789
00:57:05,277 --> 00:57:08,198
I like movies and I would like to see better movies out there.

790
00:57:08,198 --> 00:57:19,717
So the fact that you guys are using Bitcoin in an attempt to fund the directors and artists who are not getting attention from the big studios is really exciting.

791
00:57:21,137 --> 00:57:22,137
Thank you so much.

792
00:57:22,617 --> 00:57:23,457
Thank you so much, Marty.

793
00:57:23,797 --> 00:57:24,418
Appreciate it.

794
00:57:25,117 --> 00:57:25,438
All right.

795
00:57:25,698 --> 00:57:26,237
That's all we got today.

796
00:57:26,297 --> 00:57:26,957
Freaks, peace and love.

797
00:57:27,277 --> 00:57:27,457
Okay.
