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The crux of the matter is the notion that holdling is an irrational and unreasonable act,

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or at least requires a willful ability to be irrational or unreasonable.

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It might seem odd to begin a book about institutional Bitcoin with a section titled,

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Bitcoin is for Individuals.

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But this foundation is critical to any organization that aspires to use Bitcoin successfully.

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Many have tried, and few have succeeded.