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Bitcoin is one of the most liquid assets in the world.

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Yes, the volatility historically has been super high.

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We know what the returns have been historically.

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There is more transparency in Bitcoin than with virtually any other asset for a variety of reasons.

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And that's an interesting conversation that we've been having with clients is saying,

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hey, you're interested in private or alternative investments.

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This is another thing to think about.

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And from a risk-adjusted perspective, we propose that Bitcoin is superior.

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Deal.

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Stupid.

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Everything is bullish for Bitcoin.

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Immoral.

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It's going up forever, Laura.

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Fix the money.

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Fix the world.

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Waterwork is a registered investment advisor, and the opinions expressed on the show are

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their own and do not reflect the opinions of the Silk LLC.

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Joining us as a CPA, and the opinions expressed on the show are their own and do not reflect

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the opinions of trusted CPA or other affiliated firms.

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Information presented is for educational purposes only and does not intend to make an offer or

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solicitation for the sale or purchase of any specific securities, investments, or investment

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strategies.

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Investments of all risk and almost otherwise stated are not guaranteed.

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Information expressed is not taking into account your specific situation or objectives

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is not intended as a recommendation appropriate for any individual.

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Listeners are encouraged to seek advice from a qualified tax, legal, or investment advisor

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to determine whether any information presented may be suitable for their specific situation.

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Past performance is not indicative of future performance.

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Any statements or opinions are subject to change without notice.

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Welcome to Bitcoin for Financial Services Media,

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the podcast where somebody meets professional services.

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We explore how to build a financial services industry

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within the principles, values, and ethos of Bitcoin.

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Today, we're joined by Gerard, co-founder of Citrine Capital Advisors.

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We're discussing Bitcoin's role in wealth management and our fiduciary duty to serve our clients using Bitcoin.

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Let's get started.

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Hey, everybody. Welcome back to Bitcoin for Financial Services podcast.

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We're honored to be with Gerard, founder, co-founder of Citrine Advisors.

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Welcome to the show, Gerard.

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Thank you. Pleasure to be here.

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we got to know each other through the bitcoin financial advisors network i mentioned them on

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the show a handful of times i've just gotten so grateful for that group one i think it's

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awesome just being able to form a collaborative brain trust of you know folks that in the advisory

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space are talking about bitcoin why don't you just give the audience a little background on

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yourself background on your firm how you stumbled upon bitcoin financial advisors network and how

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you started, you know, working in this space. Sure. So I'm co-founder of Citroen Capital. We're a

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San Francisco based wealth management firm and tax preparation firm. Historically and primarily,

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we have served tech professionals with company equity conversation and startup founders and

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business owners. And we've been specializing and just dealing with the complexities of

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equity compensation and private investments. And over time, that also has shifted to more of a

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Bitcoin focus as well. That's exciting, man. One of the things that I would love your insight on,

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and so it's a little easier to integrate Bitcoin, I think, into your business if you're kind of like

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the sole shock caller. I know you have a partner. What have those conversations been like?

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uh yeah i know he uh maybe orange filled you if you want to share that with the audience and just

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what it's working like what it looks like working collaboratively with a partner to bring bitcoin

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to the business to service bitcoiners or if you've advised uh businesses that you know are interested

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in bitcoin but you know maybe one of the partners is you know unsure definitely yeah happy to dive in

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so our bitcoin journey started in let's say 2014 approximately um no surprise because we are in the

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San Francisco Bay Area, there was clients essentially more interested in Bitcoin than

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we were at the time. Absolutely. That's fair to say. So clients were bringing up Bitcoin to us.

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They're saying, hey, we have this or should we get into this thing? And no surprise, as the

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traditional financial planner, we brushed it off as being super speculative. We said, hey, there

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really isn't a place in the portfolio. Maybe we think about it in the speculative bucket,

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but we shouldn't go outside of that traditional five or 10% maximum, let's say. And we truthfully

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didn't really understand it at the time. And it was also admittedly quite a bit different than

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Bitcoin is today, right? There's just so much more momentum, regulatory clarity, et cetera, behind it.

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But that was kind of the experience that we had 2014, 2015. And we fast forward until maybe about

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late 2018, I would say, and my business partner, Ryan, he's like, hey, we really should take

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another deep dive into this. We feel like it's our fiduciary duty to our clients. We need to

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really understand it far better. It's not going away clearly, and potentially it's going to become

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even more of a important asset. So we really took a very, very deep dive into this and took the time

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to go through books and podcasts and everything we can literally get our hands on and as of 2020 we

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implemented bitcoin exposure in all client portfolios unless they opted out which was a

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very small percentage that opted out so since 2020 we have had bitcoin exposure in the portfolio

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so as i mentioned it was ryan that initially orange-pilled me and encouraged me to really

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think about this in a much different way than we historically had. And that's been our journey.

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And it's been an interesting one. And since then, we've really been obsessively researching about it

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on a pretty much daily basis as many Bitcoiners go down the rabbit hole.

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40 hours of Bitcoin podcasts a week.

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Yeah, you have to. That's just a baseline. So I guess talk us through what were some of the

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resources that you all pulled off the shelf to actually dive deep into this. And I know that

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things have changed a lot. And I guess my real question is like, are we talking about 2016,

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17, 18, or was it more 19, 20 when there was quite a bit more in terms of books, podcasts,

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and resources to learn? Yeah, our research started definitely in the 18, 19 period,

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and hasn't stopped. There definitely wasn't as many resources as there are today, of course,

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it's progressed significantly. But we really just tried to listen to as many podcasts as possible.

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Unfortunately, at the time, the space was a little bit cluttered by altcoins, right? So

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there was some of that going on in our early research. And fortunately, we didn't really get

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involved in that aspect. And we were pretty focused very early on in the Bitcoin sense.

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And it was just a lot of podcasts that we were listening to. Rick Edelman was very early in the

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space, even though he's since somewhat migrated to other crypto, if you will. But yeah, we've been

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pretty hyper-focused on Bitcoin only almost from the beginning.

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What year were clients approaching you about it?

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That was even before we were knowledgeable about it.

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So that was probably 2014 was the first time that we really started to see about it.

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And then we were trying to build frameworks around that without ultimately having much knowledge about how powerful this thing can become.

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Yeah, man.

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Well, a huge tip of the cap for you.

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I was in kind of largely the same boat.

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your basilic hadn't been you know founded that time but you know i'm traditionally trained in

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finance and i was just like so easy to to brush off if you're in that world so uh you're having

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a humility to you know listen to your your clients you get an idea of what direction they would like

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to go with uh you know with their wealth uh is super important and you know i think it's important

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for advisors to have your humility to to hear them out and and you know kind of embrace their ideas

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and see how you could be you know helpful and so i think you know a lot of advisors will find

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themselves in that seat, you know, where you've probably talked crap on Bitcoin, guilty. And it's

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okay to like admit, it's like, you know, I was wrong about this is actually pretty sweet. So I

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think that's awesome that you guys were able to do that. Yeah, I've kind of gauged the sentiment

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over time, especially at financial planning conferences, I'll somewhat quickly steer

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conversations towards Bitcoin to really see how they react towards it. And it was as recently as

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2023, I want to say, where the majority were still laughing, saying, oh, wow, you guys have

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Bitcoin exposure in your portfolios. Aren't you guys worried about that from the reputational risk

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or isn't it too volatile or all the FUD, historical FUD that always gets thrown around? And I have

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been tracking that. And even one year after that, 2024, it almost went to a 50-50 sentiment in terms

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of who I was talking to. And then more recently this year, when I was at those same conferences,

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it was almost the exact opposite of 2023. So in not that many years, things have shifted so quickly.

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Yet I still feel we're still super early on, especially in the financial services industry.

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Yeah. I'm curious how you all navigate the whole broader crypto conversation.

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I speak with a good amount of financial advisors, even the ones in TradFi world that are at least open to the conversation.

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They still group everything in this dirty C-word crypto.

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And I'm just curious how you approach that with planners and advisors that you speak with at these conferences.

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And if you've ever gotten any pushback from clients to want to broaden out that portfolio and how you've reacted to that.

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Yeah, great question.

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And so for the advisor lens, I will often get that question, right?

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Saying, hey, I have started to think about this or maybe even believe in it.

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But how do I know that Bitcoin is the right one and the only one?

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Right.

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And those are just conversations that you need to bring back to the to the basics, just first

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principles.

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Right.

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You go back to why Bitcoin is why I'm so optimistic about Bitcoin.

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So from the decentralized perspective, from the cap perspective for the supply and a variety of other things, I try not to get super technical because there's just so many different coins to begin with and you can't summarize all of them in just a couple sentences, which is usually you're not going to be able to have an hour long conversation with a lot of these folks.

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So really just diving into the basics on what Bitcoin is, why we believe it's so different than everything else in the crypto casino world, and really distinguishing it as a superior asset.

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What's also interesting to note is historically, we've also had crypto clients coming into our firm.

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And from the very beginning, we want to disclose that and say, hey, we are knowledgeable about this space.

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We can definitely help you.

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However, we are extremely optimistic about Bitcoin and really nothing else from the crypto perspective.

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And that also really relates pretty significantly to our core specialty in company equity conversation, where we see a ton of stock concentration in one or a handful of companies.

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and that's really how we go about the planning and those conversations as well saying hey

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this may do well right we don't know it may do well but this really from a planning perspective

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we're going to treat this as any other concentrated risky position for the crypto lens

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and this is why you should consider the riskation plus bitcoin exposure for example

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yes i love it i love it we should be boldly bitcoin only uh and i imagine just being you

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know in you know san francisco and the silicon valley you probably had more pressure than

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most of buyers just kind of being uh you know a tech forward you know ecosystem out there

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were there a lot of clients obviously they're coming to you with bitcoin or were you seeing

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you know a lot of these other you know altcoins that they had interest in and you know were they

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When you told them, it's like, yeah, we really kind of work with Bitcoin only.

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I'm sure they kind of get a light in their eyes, finally somebody that understands.

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But then you drop the hammer on them and it's like, by the way, yeah, Bitcoin only.

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Did you see it diminish or they still weren't willing to work with you because you understood

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the space broadly Or how did you kind of navigate that kind of questions fortunately we didn see a ton outside of bitcoin for those who did have uh exposure so we didn have to have a ton of those

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conversations um definitely some and obviously uh in hindsight if we've been working together for

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maybe a decade plus at this point you've also seen how bitcoin has done against some of these other

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ones. And also sometimes over that same period, they might have gotten rug pulled. They might

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have seen different situations happen in the space. So even without our guidance and advice,

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that was probably something that they were going towards as well.

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Your wealth deserves attention. Basilic Financial is a Bitcoin-focused wealth management firm built

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to help our clients find balance between money and meaning. We integrate sound money strategies

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across four distinct personalized services, financial planning, individual wealth management,

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retirement services for SMBs, and Bitcoin financial services. Your prosperity, your purpose,

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intentionally guided at Bacillac Financial. Visit our website at bacillac.io to schedule

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free consultation. I'm curious, you know, you mentioned it kind of at the top briefly.

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Sounds like you all are a kind of a one-stop shop in terms of financial planning, as well as the tax

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planning, tax prep, maybe highlight that. I think that it's a very, very strategic move. You know,

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we've, we've actually even explored that within our firm as, you know, finding really good

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partnerships to kind of keep all of it more or less under one roof. Just curious to understand

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how long have you all been at the tax side of things? And I guess, have you seen a ton of value

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add and stickiness with clients where they're coming to you for both of those? Yeah, great

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question, Jordan. So maybe I should take a step back and just give you a little bit of history of

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the firm because that kind of goes along with that question as well. Our firm was launched in 2014

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and almost from the very beginning when we were on intro meetings with prospective clients,

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they would say, hey, who is the CPA that you guys can refer to or partner with? So even before they

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hiring us they were asking hey who's the tax partner that you'll utilize because equity comp

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often is not super straightforward not everyone really understands it and they want to make sure

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that yes we have the expertise in that space but we also want to complement that with on the tax

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side so almost immediately we started getting those questions and we started to initially

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develop a partnership with a local CPA and over time that quickly morphed into a white label

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solution that we were able to bring in-house through one of our financial planning organization

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memberships and that lasted for about three years and then I want to say it was

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2021 or 2022 where we officially bit the bullet in and officially hired Todd our CPA as a

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official employee of the firm. So we've actually had tax prep offered to our clients more years

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than not over our existence, but it's looked so different over time. And that's definitely been

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a huge driver of our growth. I would say enter cautiously, Jordan, if you are considering this,

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because, well, you come from a CPA background, not a financial advisor background, but nonetheless,

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there are still a lot of things that we need to consider when incorporating these two somewhat

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related but somewhat different services into one umbrella if you will but for us it definitely has

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been a huge driver of our growth looking back I wish we did it sooner but there's also been a ton

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of growing pains over the years yeah that's that's great insight your why don't you highlight

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some of those things to consider? Yeah. So if you are a financial advisor, right? And you're

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trying to incorporate a CPA purely from a business owner perspective, you have to think of, hey,

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we're going to be paying the CPA a salary, right? And initially I was concerned that a CPA that we

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would hire would be super busy during tax season and kind of not doing a ton outside of that.

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The reality is 100% the opposite, right?

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Todd has been one of the most significant benefits in having on our team.

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He's busy, too busy sometimes.

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So it's great to think about from that perspective where we're utilizing him to the best of his capabilities.

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There are all kinds of compliance, operational things that we need to think about.

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it was way more annoying than I thought it was going to be to find an E&O insurance for example

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that was the last thing on my agenda saying hey errors and emissions insurance we can just add tax

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prep on our existing E&O insurance and that definitely was not the case so that took up

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months of my time to try to figure out that and get that all sorted so it was little things like

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that over time and then I mentioned previously that the white label solution that we had

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previously before we hired in-house that had significant growing pains as well,

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where ultimately that was the catalyst for us hiring someone because we no longer felt like

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that was the best fit for our clients. Yeah, it's really interesting. I mean,

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the tax industry itself is just changing a whole lot. And I think it makes a lot of sense to pair

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of the two just because clients need both, right? And even Bitcoiners, they need that tax planning

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for their normal comp for any kind of capital gain loss harvesting conversations. And I'm sure

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you all have seen it. Clients are happy to be able to go to one place and have one conversation

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versus two conversations and then have to bring everybody up to speed all the time and things get

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missed in between. So that's really interesting. I'm really glad to hear that it's going well. I

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guess one final question maybe on that subject would just be, are you all seeing enough demand

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on the tax front side that you are thinking you need to expand that part of the business? Or are

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you all pricing it at a place where you feel good about keeping that specific client list tight and

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not needing to hire too much more on top of that? Inevitably, we will need to, right? There will

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be a natural maximum limit for that, but we're good with where we are now. We actually did hire

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a new team member who is partially going to help on the tax side, depending on what time of the year

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it is as well. So, Atok can get a little bit more help. We've also brought on additional software on

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the tax side to make things much more efficient and streamlined than ever before. So we're

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continuing to invest in that. I don't feel like we need to hire a second full-time person

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on the tax side, but that can change pretty quickly, I suppose.

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Yeah, that's interesting. Gerard, I want to circle back to, you know, when you're going to these,

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you know, traditional financial conferences, talking to, you know, financial planners,

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etc. What do you think has kind of been the catalyst for their change in tone about Bitcoin?

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A lot of them is simply because they were forced to. They were forced to probably from their own

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clients or other advisors. That's what I'm seeing is I see less and less people who are not interested

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in Bitcoin, even if they're still opposed to it. They're still a little bit more interested,

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a little bit less closed off to that.

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So I would just say the natural forces

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of either peers or their clients

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really pushing that.

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And obviously the media and momentum in general

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is really in favor,

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especially recently of Bitcoin.

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So I think all of these things

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really have just been a reason for that.

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Can you also,

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so I've been in the room

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and some of these financial advisor events

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And, you know, it seems like private investments, private credit, kind of like the advisor being able to say to their clients, hey, we've got access to, you know, different types of investments that aren't open to everyone.

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It's like a really good driver.

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It seems like how do you see Bitcoin fitting into, you know, the Blackstones of the world or or whomever it might be that come in, they pitch at these different events and they kind of talk through their their product.

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obviously bitcoin is its own animal we don't necessarily we are a decentralized network of

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users but i'm just curious how you see the two comparing and if you are seeing any products

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that are coming to market that you all are recommending to your clients that are bitcoin

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native maybe that fit into that private investment category yeah great question so we've had

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many questions from clients, especially asking about, hey, when and if is it appropriate to

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incorporate private or alternative investments in their portfolio, whether they're private equity

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or VC. And a couple of years ago, we took a pretty deep dive into this and it really

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confirmed what our thoughts were. And ultimately, as you go down the rabbit hole, you really start

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to think about a lot of things in comparison or from a Bitcoin lens. So that's also how I was

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looking at that with, but from a alternative or private asset perspective, there are numerous

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problems that we found. And ultimately, this is what our clients wanted to hear from us.

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number one is the space is just opaque so there isn't transparency they don't mark the assets

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to their market value which hugely distorts the theoretical volatility or returns

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so from that perspective there's all kinds of things going on but that ultimately is because

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the assets are not being updated the values are not being updated on a regular basis and even if

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you're lagging by a couple days or a week or a month versus the benchmark that you may be tracking

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that really influences and manipulates those numbers significantly number two is from the

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just total cost perspective usually a lot of these funds are doing a two and twenty percent

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framework so super expensive and that's a really high bar for how much you need to perform simply

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to kind of get to square one if you will so that was a big one and that's also something that i'll

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tie into my previous comments is a lot of these conferences are also promoting alternative

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investments and they have a lot of vendors in that space that come to those and a lot of them

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are saying, hey, we have access to the top funds. And if literally 100% of the people are saying,

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hey, we have access to the top funds, then by definition, that just doesn't make sense, right?

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You can't have every single person there saying, hey, we have access to the top funds.

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What about the bottom funds? Does anyone have access to those? So, but that's the reality is

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the top quartile, if you will, definitely can and should outperform significantly and have

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outsized returns but the middle or even the bottom tiers especially when you're factoring in the risk

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or illiquidity of these really have major disadvantages and to tie in the bitcoin piece

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there i'm looking at this where bitcoin is one of the most liquid assets in the world yes the

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volatility historically has been super high we know what the returns have been historically

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there is more transparency in Bitcoin than with virtually any other asset for a variety of reasons.

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And that's an interesting conversation that we've been having with clients is saying, hey,

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you're interested in private or alternative investments. This is another thing to think

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about. And from a risk adjusted perspective, we propose that Bitcoin is superior.

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mic drop oh i love that um well i i think that's really smart but it's interesting too because to

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me you know so it's like okay when we're looking at clients your entire portfolio what's your your

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risk appetite what do you want exposure to um and this ultimately kind of correlates you know to

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position sizing across different asset classes and that's just one of the most common questions

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I get from my peers,

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friends, family,

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my clients is when it comes to Bitcoin,

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especially if they're new,

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how big a position

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do we take?

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And I always kind of default to the

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company line.

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My client specifically is like, well, as a fiduciary,

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we actually have a lot of flexibility to

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determine that I know you have some really smart thoughts on that Why don you kind of take us through how you view Bitcoin through a fiduciary lens Definitely So a lot of our investment

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philosophy is around, let's say, passive or index-based strategies, right? Super, super common

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in the advisory community. So if you believe in that, by definition, we know the market cap

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approximately for Bitcoin. Obviously, it varies, but we know approximately the market cap for

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Bitcoin. We also know the market cap for global equities. And that, just by pure mathematics,

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gives you approximately a 2% or 3% allocation in Bitcoin. Now, if you believe in the index or

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market-based market cap weighted approach, that's really what you should have in the portfolio.

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And to go further, if you are more optimistic, then we definitely want to have more than that

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in the portfolio, which is, of course, where we land. If you're pessimistic about Bitcoin,

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then yeah potentially you have less uh but it's also kind of a uh if you if you think of it from

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a shorting strategy where if you were to short or be pessimistic about bitcoin then you have less

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than two percent that's a very scary position for me to be in so i would think at the uh at the core

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you want to have some minimal exposure two or three percent and depending on the client's comfort

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and the advisor's comfort, you might want to dial it up from there.

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I mean, honestly, a pretty natural place that we could take the conversation from there is

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all this concentration in AI and, you know, where people are like, oh yeah, I'm invested

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in a balanced portfolio, but then you go look at the weighting in the S&P, right?

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And I mean, I'm no expert, right?

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So you guys correct me here.

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But it seems to me that everyone's making the same bet on AI.

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Gerard, I know we could go a lot of different directions on AI, but maybe we start with just

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position, you know, portfolio positioning with AI.

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And then I would love for us to get into the conversation of your thoughts on how Bitcoin

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and AI actually will end up working together in the coming years.

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Yeah, so for us, so many of our clients already are at those companies, whether it's

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Microsoft or Google or OpenAI or Anthopic.

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So they already have direct or indirect exposure to AI from the company equity perspective.

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then we also have some of those clients who say hey what if my company doesn't pan out but i'm

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still super optimistic about ai in general so they may be at a open or anthropic but they'll say hey

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can i get ai exposure kind of across the board so then we'll talk about of course you do have

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some ai exposure already through all the public companies in the portfolio

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right and then we'll also have clients on the opposite end of that to say hey we actually have

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no exposure to these companies because we don't work there we don't have company equity

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so what can we have from from that lens to be able to have some exposure in addition to what

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we have in the private company portfolios so this is something that I've been it hasn't been

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published yet actually but something that I've been researching and and starting to write on

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is the overlap, the synergy between AI and Bitcoin, which I'm sometimes hearing being

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discussed, but not as often as it maybe should be. So with my thoughts, I really focus on three

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different things. So number one is the energy demand that is needed from an AI company or

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data center, let's say, right, which is significant. And that's only going to grow realistically as AI

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continues to gain momentum. So where Bitcoin comes in from that perspective is they're basically the

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exact opposite in terms of the profile for how much energy they need or can use over time. So

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with an AI data center, it has to be online 100% of the time, right? You can't go on your open

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at your chat GPT, you'll enter a query and it'll say, hey, let me get back to you tomorrow morning.

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that's just not how it works right it has to be online and it has to have power 100% of the time

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that's non-negotiable bitcoin is the exact opposite where it can come on with a ai data

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center and be able to soak up power when it's not in demand or it's inexpensive or it can

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essentially stabilize the energy system that the ai data center is running on

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whether or not you're pairing that with solar or wind energy, and whether or not you have battery

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capacity to back that up. There's been tremendous, just a lot of different studies on what happens

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when you introduce a Bitcoin miner to that kind of flexible flexibility on the grid and the demand

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it requires for that. So that's number one. Number two is all the AI agents that are starting to be

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developed and as they progress and become more advanced they're going to need some kind of

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internet money quote-unquote which is kind of the funny thing that a lot of people refer to

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bitcoin as but that's where i believe we're going in that topic is internet money where

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these ai agents will be able to transact with each other seamlessly without human intervention

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and they'll need a money to be able to do that.

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And this is also an interesting conversation

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in regards to what we previously discussed

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with Bitcoin versus crypto

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is crypto can't do this for a variety of reasons.

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They are permissioned.

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They're not transparent.

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Variety of other things you might want to say,

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but Bitcoin is the only one

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that can make this work for AI agents.

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So really fascinating to think about

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from that perspective.

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And number three is looking at all the AI content that almost is believable for real, right? You can make videos and images and it's getting very, very close to becoming impossible to understand what is real, what is not, what has been authorized and so on.

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So similar to how when you're holding Bitcoin in self-custody,

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you are cryptographically signing on that transaction

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with your device, I believe that that same concept

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will be applicable to future AI content.

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So you'll be able to sign cryptographically and say,

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hey, this is something I created.

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It's on the blockchain with a timestamp.

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This is when I created it.

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I did create this and anyone will be able to similar with the Bitcoin blockchain, be able to go on there and easily and transparently verify that to see if it's original or if anything has been changed.

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so three somewhat futuristic ideas on how i believe ai will supercharge bitcoin uh and to

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take a step back uh i think this is really important because it applies to those clients

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we're asking questions about hey how can i participate in ai even though i don't have

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company equity directly in this one company or how can i potentially hedge against this with ai

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doing super well. And this is one area that I've been focusing on, and I think it is going to be

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very powerful in the future. Yeah, that's fascinating, man. And yeah, it's kind of our

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investment thesis is we want exposure to real world hard assets predominantly, but

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we really kind of view the two macro trends as Bitcoin and AI. And if you don't have exposure to

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that, or you're not investing in companies that are actively building in this space, like to

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probably be left behind, like pretty bearish SP, you know, 493. I'm particularly interested in this,

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you know, the AI agent component, I've done some, some research on that. And we can kind of, you

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know, parlay this into how you, you talk to Bitcoin about your clients, but the, the custody

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aspect of giving, you know, an AI agent permission to spend out of a wallet. How do you think that

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actually ends up working? That's a great question. I think that all of these things are

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in its infancy and we're simply just going to see. It's really tough to predict how that happens. I

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am quite confident that AI agents in general will be able to transact across the board,

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but specifically what permissions they have and so on is tough to say. What I will say,

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and tying in the Bitcoin lens is if they have to jump through hoops, if they have to

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work with a either a fiat or or a crypto that doesn't have final settlement all these very

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very important things the the framework very quickly falls apart and is no longer possible

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so i think with bitcoin we're able to build on that especially with second layer tools like

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lightning and and so on um and i think those are the the ways that we can navigate that

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yeah i can almost think like i could think about seeing even utilizing open ai's you know existing

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api right you just top it up uh and then it uses those credits as you're pushing you know api calls

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through and i'm i'm honestly not super uh you know up to speed on the whole ai agent in terms

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of like being able to make its own decisions. My understanding is that, you know, I can run

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things through like a Zapier or an N8N type of tool and then plug ChatGVT in as one of the steps,

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right? Is how I'm basically understanding. But Gerard, you're kind of talking more so

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these agents that are in some ways, they are making decisions based on a knowledge base that

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you've given them autonomously and potentially they have budgets set for, you know, okay, we need

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to get this done. We need to find either a person or an agent that can do this for us at the lowest

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cost. Up to this level, you have the permission to spend out of this wallet. Sure. Is that how

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you're thinking about it? Absolutely. And I think we can only begin to be curious about all the

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different ways that this might play out.

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But essentially, you touched on APIs already.

413
00:38:31,160 --> 00:38:33,880
They might be buying compute resources in the future.

414
00:38:34,380 --> 00:38:40,040
They might be buying just additional capabilities and services.

415
00:38:40,040 --> 00:38:49,520
They might be also factoring in how Nostre with streaming and everything on that platform.

416
00:38:49,680 --> 00:38:55,140
So there's just so many different varieties of utility that we can bring to this.

417
00:38:55,140 --> 00:39:02,100
But I'm extremely excited about it. And yeah, just continuing to think about all those different frameworks.

418
00:39:03,820 --> 00:39:21,000
Very nice. All right. Well, I think maybe we take the conversation. I know right before we got started, you had mentioned that you're wanting to really hit the hit the ground running this coming year and speaking at a bunch of different conferences, be it more traditional finance conferences for financial planners, as well as the Bitcoin conferences.

419
00:39:21,000 --> 00:39:27,260
um you know it's something that i know wyatt and i have spoken about at length about just this

420
00:39:27,260 --> 00:39:34,680
fiduciary duty i'd want to give you the opportunity to talk through how you see you know how financial

421
00:39:34,680 --> 00:39:39,920
advisors specifically i guess since they are driving investment decisions should be thinking

422
00:39:39,920 --> 00:39:44,820
about bitcoin and if they're not thinking about bitcoin you know what are the risks there as well

423
00:39:44,820 --> 00:39:50,420
yeah definitely so definitely something that i'm very interested in to continue to

424
00:39:50,420 --> 00:39:56,280
promote in the advisory and financial services space um i i really do feel like we have a fiduciary

425
00:39:56,280 --> 00:40:03,700
responsibility to not only understand what bitcoin is but also be able to apply the framework from an

426
00:40:03,700 --> 00:40:09,900
advising or tax lens or what have you um and the reality is the numbers uh kind of speak for

427
00:40:09,900 --> 00:40:15,460
themselves where we're at approximately one in seven uh americans that have bitcoin exposure now

428
00:40:15,460 --> 00:40:22,020
so um purely from the business owner perspective if you're not able to or willing to advise on

429
00:40:22,020 --> 00:40:27,200
bitcoin they're probably going to fire you so hopefully that's incentive enough um to be able

430
00:40:27,200 --> 00:40:44,640
to learn about it um and it no longer in my opinion really appropriate to say hey uh bitcoin is no longer for you It too volatile you can really ignore it from that lens you really have to take a deep dive and if you believe in those

431
00:40:44,640 --> 00:40:49,820
things you need to now back up and say hey this is why i believe it's too volatile or this is why

432
00:40:49,820 --> 00:40:58,440
i believe it's not for you right it's okay to uh to non-incorporate it my challenge is that you

433
00:40:58,440 --> 00:41:05,380
need to understand it to the point where you can make those make those points um but from from

434
00:41:05,380 --> 00:41:11,900
to continue the conversation um as many bitcoiners will probably say we believe that money is broken

435
00:41:11,900 --> 00:41:18,440
right so we need a system and asset that's designed to be able to help them navigate the

436
00:41:18,440 --> 00:41:26,180
world going forward where their fiat currency is is just a melting ice cube if you will right it's

437
00:41:26,180 --> 00:41:30,860
It's not able to uphold their purchasing power over time.

438
00:41:32,480 --> 00:41:36,020
And as Lynn Alden famously says, nothing stops this train.

439
00:41:36,600 --> 00:41:41,500
And I think it's really important to understand what the problem is and going from there.

440
00:41:41,500 --> 00:41:53,340
So the challenge that I'll have for advisors is to, number one, simply understand what money is, which hasn't really been taught in financial advisory training, if you will.

441
00:41:53,340 --> 00:42:12,940
So I think that's where we start is what is money? What are the ideal properties of money that you would want to have, regardless of if it's Bitcoin or not? If you're using fiat or gold or whatever else, there are pretty universally agreed upon metrics on what you would want sound money to be.

442
00:42:12,940 --> 00:42:21,880
and from there we can talk about the differences between fiat and bitcoin and crypto as well can

443
00:42:21,880 --> 00:42:28,400
be baked into that conversation and ultimately going back to the scarcity and security of bitcoin

444
00:42:28,400 --> 00:42:35,460
and whatnot so that's how i would think about that and then ultimately because we are talking

445
00:42:35,460 --> 00:42:42,040
with financial advisors we're going to be talking about how it fits into the portfolio are you going

446
00:42:42,040 --> 00:42:46,040
to be taking self-custody? Are you going to be implementing one of the ETFs? Hopefully,

447
00:42:46,040 --> 00:42:53,820
you're not leaving your coins on a exchange, especially a non-Bitcoin only exchange.

448
00:42:54,400 --> 00:42:59,880
So those are the different things that we're going to be chatting through. And that's

449
00:42:59,880 --> 00:43:04,100
what my conversations with fellow advisors usually look like.

450
00:43:12,040 --> 00:43:16,500
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451
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452
00:43:21,540 --> 00:43:26,020
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453
00:43:26,020 --> 00:43:30,220
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454
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long term. To learn more or book a consultation, visit satoshipacioli.com.

455
00:43:35,120 --> 00:43:44,560
One of kind of my pet theses is why the wealth management industry has been slow to adopt

456
00:43:44,560 --> 00:43:48,800
Bitcoin is because it really kind of threatens their business model.

457
00:43:49,580 --> 00:43:51,720
Do you think I have a leg to stand on there?

458
00:43:51,960 --> 00:43:52,960
How do you think about this?

459
00:43:54,120 --> 00:43:57,740
I would modify your claim a little bit, Wyatt.

460
00:43:57,820 --> 00:44:04,200
I would say that financial advisors have big egos, and that's a large part of it.

461
00:44:04,200 --> 00:44:12,680
I don't think that threatens the business model is accurate or even appropriate to claim because

462
00:44:12,680 --> 00:44:18,900
let's say most advisors are on the AUM. We're not, but most advisors are on the AUM model.

463
00:44:19,360 --> 00:44:25,540
And if you're on the AUM model, you have the ability to incorporate those Bitcoin ETFs into

464
00:44:25,540 --> 00:44:31,000
the portfolio and charge on them just like you would any other asset. There are also

465
00:44:31,000 --> 00:44:39,340
spot Bitcoin platforms that you can implement if you don't want to do the ETF. You have the spot

466
00:44:39,340 --> 00:44:45,620
Bitcoin platforms directly that you also can bill on as well as part of your advisor practice. So I

467
00:44:45,620 --> 00:44:52,020
would say in most cases, you have the ability to as an advisor be able to add that into your

468
00:44:52,020 --> 00:44:56,320
lineup, your framework and still be able to be compensated for it. And you should be able to

469
00:44:56,320 --> 00:45:02,740
be compensated for. Bitcoiners really need financial advice. And there are definitely

470
00:45:02,740 --> 00:45:10,020
tools to be able to navigate that cleanly. Yeah, that makes perfect sense. I know we're

471
00:45:10,020 --> 00:45:14,560
getting close to our time. One quick thing, I actually just ran across a client that is in a

472
00:45:14,560 --> 00:45:22,160
situation, it sounds like you run across very often, which is very heavily invested in Bitcoin

473
00:45:22,160 --> 00:45:30,920
and then also having a lot of stock options in a Bitcoin-related company as part of compensation.

474
00:45:31,460 --> 00:45:34,460
I'm just curious how you normally would go about,

475
00:45:35,280 --> 00:45:38,880
I know that's probably more concentration than you would normally see,

476
00:45:39,420 --> 00:45:45,120
but just curious to get your thoughts on how you would approach a conversation with a client like that

477
00:45:45,120 --> 00:45:47,960
who's obviously not an investment advisor,

478
00:45:47,960 --> 00:45:55,460
But just curious to get your thoughts on how you potentially de-risk that portfolio into other positions.

479
00:45:56,460 --> 00:46:05,860
Sure. Yeah, we do see definitely some what we'll call real Bitcoiners, which are folks who have been holding for years and decades sometimes.

480
00:46:06,420 --> 00:46:12,400
And often because we are on the barrier, they also have company equity exposure and concentration risks and so on.

481
00:46:12,420 --> 00:46:17,100
And often some of those are also illiquid or private assets as well.

482
00:46:17,960 --> 00:46:20,720
Ultimately, everything comes back to the client's goals.

483
00:46:20,720 --> 00:46:24,200
So we really need to deeply understand what their goals and objectives are.

484
00:46:24,860 --> 00:46:34,060
But ultimately, once we do understand what they're looking for and wanting to do, there's really only so many ways to de-risk, right?

485
00:46:34,360 --> 00:46:38,620
You can potentially divest from the company equity if you have the ability to.

486
00:46:39,140 --> 00:46:45,860
Maybe there is no market for that, or maybe it's private and you can't and you'll be blocked for that.

487
00:46:45,860 --> 00:46:50,200
So then you move on to, hey, what other liquid assets do we have?

488
00:46:50,280 --> 00:46:54,840
So we have seen those situations as well, where they basically have illiquid assets and they have Bitcoin.

489
00:46:55,320 --> 00:46:58,820
And I really don't want to sell Bitcoin and don't want to recommend that.

490
00:46:58,900 --> 00:47:03,520
But ultimately, that might be the only recommendation that we have and the only strategy that we have.

491
00:47:03,960 --> 00:47:06,520
You could also, I suppose, take debt against the Bitcoin.

492
00:47:07,500 --> 00:47:08,600
Everything has its tradeoffs.

493
00:47:08,600 --> 00:47:13,460
But yeah, that's one thing that we're seeing is needing to solve for simply cash flow,

494
00:47:13,460 --> 00:47:18,180
not even a bigger thing like a house purchase or whatever but simply solving for cash flow

495
00:47:18,180 --> 00:47:24,240
to be able to live their lives and it's great to have a huge net worth on paper but if you don't

496
00:47:24,240 --> 00:47:31,100
have funds to at least live your life on a daily basis and potentially enjoy it to go further than

497
00:47:31,100 --> 00:47:36,980
that we're kind of missing the point as well right so we need to really use bitcoin as a tool

498
00:47:36,980 --> 00:47:41,900
yes in a lot of those cases we might need to sell the bitcoin if we have no other options

499
00:47:41,900 --> 00:47:49,300
it also really comes back to how comfortable they are with bitcoin as an asset versus something else

500
00:47:49,300 --> 00:47:55,080
that really goes into our framework as if they're extremely comfortable with the potential volatility

501
00:47:55,080 --> 00:48:02,060
and really understand what it is that's something we'll definitely incorporate as well into the mix

502
00:48:02,060 --> 00:48:09,380
ideally we're able to divest from the company equity because they can probably get more of that

503
00:48:09,380 --> 00:48:13,220
over their careers versus Bitcoin is going to be,

504
00:48:13,220 --> 00:48:15,680
in our opinion, more and more difficult to attain

505
00:48:15,680 --> 00:48:18,960
over time just based on price momentum.

506
00:48:23,000 --> 00:48:25,160
Yeah, that's interesting.

507
00:48:25,160 --> 00:48:27,560
One of my last questions for you, Gerard,

508
00:48:27,560 --> 00:48:30,040
how do you talk to your clients about custody?

509
00:48:31,560 --> 00:48:33,580
Custody is a really interesting one.

510
00:48:33,580 --> 00:48:36,440
We've actually started exploring that more

511
00:48:36,440 --> 00:48:44,140
And we've been very transparent from the very beginning that Bitcoin in self-custody is the superior form of ownership.

512
00:48:44,140 --> 00:48:53,460
Yet it's not appropriate for so many of our clients, especially because they were not Bitcoiners when we first started incorporating Bitcoin in their portfolios.

513
00:48:53,980 --> 00:49:04,980
And many of them don't have the desire or even skills or just detail-oriented mindset to be able to take self-custody.

514
00:49:04,980 --> 00:49:21,300
So we will talk about self-custody versus the ETF. What are the trade-offs on doing this versus that? We do feel that self-custody is superior, but historically, the majority of our Bitcoin exposure, especially from the client's lens, has been through the ETF.

515
00:49:21,300 --> 00:49:26,380
I would say that's been great because it allowed us to have that exposure.

516
00:49:27,240 --> 00:49:31,720
We didn't need to rely on them to buy the Bitcoin, set up a wallet, etc.

517
00:49:32,760 --> 00:49:37,360
But we're having more and more of those conversations over time to say, hey, we've had this thing.

518
00:49:37,920 --> 00:49:40,060
There is also self-custody Bitcoin.

519
00:49:40,400 --> 00:49:41,340
This is how it's different.

520
00:49:41,640 --> 00:49:43,380
This is why you might want to consider it.

521
00:49:43,840 --> 00:49:50,640
And once they want to move forward in those conversations, advising them on wallet setup,

522
00:49:50,640 --> 00:49:55,200
best practices, how we incorporate that into the estate strategy and a variety of other

523
00:49:55,200 --> 00:50:03,240
implications from a planning perspective. Yeah. And I assume, so I assume you're not

524
00:50:03,240 --> 00:50:08,900
normally advising folks to go straight up from the ETF into cold storage. Is it kind of like,

525
00:50:09,000 --> 00:50:14,540
we're going to draw a line in the sand, assuming they're, I guess, DCAing into it and okay,

526
00:50:14,800 --> 00:50:19,340
post this date, now we're going to acquire Bitcoin into this other. So we don't trigger

527
00:50:19,340 --> 00:50:23,460
a taxable event is that generally how you're doing it yeah we're definitely taking it on a

528
00:50:23,460 --> 00:50:29,580
case-by-case basis but in some cases we'll say hey we have a very healthy amount sitting in the

529
00:50:29,580 --> 00:50:37,340
bitcoin etf let's also consider just starting to accumulate spot bitcoin and then this is

530
00:50:37,340 --> 00:50:42,560
once you start doing that these are the recommendations and best practices around

531
00:50:42,560 --> 00:50:49,000
wallet in custody setup and we'll talk through all those different details there's depending on

532
00:50:49,000 --> 00:50:57,580
their sophistication level and comfort with those self-custody frameworks that will really dictate

533
00:50:57,580 --> 00:51:02,200
what we might recommend and what services we might want to bring in in addition to that

534
00:51:02,200 --> 00:51:08,360
and really just going from there. So it's really been a super customized solution based on what

535
00:51:08,360 --> 00:51:14,460
the client wants or needs and we're happy to just talk about Bitcoin.

536
00:51:14,460 --> 00:51:20,220
aren't we all that's beautifully said

537
00:51:20,220 --> 00:51:25,740
cool well this has been great gerard i really appreciate you coming on

538
00:51:25,740 --> 00:51:31,060
and um yeah i think more and more financial advisors need to be listening to

539
00:51:31,060 --> 00:51:37,660
uh guys like you and guys like wyatt and just getting the perspectives of you know a couple

540
00:51:37,660 --> 00:51:44,400
folks who have been in this space for a long time now and very very excited to hear uh you know

541
00:51:44,400 --> 00:51:48,060
we could talk offline, but about some of the conferences you're planning to go to this coming

542
00:51:48,060 --> 00:51:54,040
year and speak at. I think that that's actually a big part of this podcast as well as trying to

543
00:51:54,040 --> 00:52:00,420
get out into the years of as many, uh, normal advisors, traditional financial advisors as

544
00:52:00,420 --> 00:52:05,680
possible, uh, to kind of spread the, uh, spread the news kind of thing so that everyone kind of

545
00:52:05,680 --> 00:52:10,460
gets up to speed as quickly as possible. So really appreciate you coming on. I'll let Wyatt, uh,

546
00:52:10,460 --> 00:52:14,860
close out with any of his thoughts that he can hand off with any, you know, any closing thoughts

547
00:52:14,860 --> 00:52:20,520
for you and where people can find you if they want to work with you. Yeah, definitely, Matt. No,

548
00:52:20,540 --> 00:52:25,080
this is a great conversation. It's always a pleasure to have a Bitcoin for Financial Services

549
00:52:25,080 --> 00:52:30,780
Summit veteran and speaker on the pod. So we're looking forward to having you back out again in

550
00:52:30,780 --> 00:52:37,340
October of 26. We're workshopping, doing some cool things just to make it, you know, bigger and

551
00:52:37,340 --> 00:52:41,500
better. And, you know, like Jordan said, we just want to want to grow the pot. Like we want more

552
00:52:41,500 --> 00:52:46,960
folks being able to speak confidently to their clients about Bitcoin and the prowess of Bitcoin

553
00:52:46,960 --> 00:52:51,680
and what that can do for them. And yeah, we believe here rising tide lifts all boats and

554
00:52:51,680 --> 00:52:56,860
we're super thankful for the work Gerard is doing in that space. Thank you. Yeah, it's been a pleasure

555
00:52:56,860 --> 00:53:02,540
to be here. Looking forward to potentially being involved in the Bitcoin summit as well later this

556
00:53:02,540 --> 00:53:08,660
year or later next year. And where folks can find me is citraincapitaladvisors.com. So if you want

557
00:53:08,660 --> 00:53:15,020
to work together, happy to have a conversation and see if we're a good fit. Lovely. Alrighty.

558
00:53:15,020 --> 00:53:16,860
Thanks so much. And we will talk to you all soon.

559
00:53:32,540 --> 00:53:37,480
Bitcoin into their practice. The more professionals we reach, the stronger this ecosystem becomes,

560
00:53:37,480 --> 00:53:42,620
and our clients are better served. Stay sharp, stay sovereign, and keep leading from the front.

561
00:54:02,540 --> 00:54:03,040
you
