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Julian, welcome to the Bitcoin Infinity Show. Nice to have you here.

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Thanks for having me, Knut. Awesome to be here.

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You haven't been on the show before, so let's start with what we always start with, with new guests,

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which is a TLDR on who you are and your rise to fame in the YouTube sphere and so on and so forth,

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and in the Bitcoin sphere for that matter.

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All right. TLDR. Ooh, I always like these because I do take too long to explain the whole story.

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but I'll do it as fast as I can.

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Essentially, found Bitcoin as a means to buy drugs online in 2013,

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ignored it for three years, popped up on my radar in 2016,

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became an investor, changed my entire financial life right out of university,

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basically quit my job to start a video production business

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with some of the proceeds from the Bitcoin.

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I decided that I wanted to teach more people about Bitcoin,

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so I started making my own videos starting in 2019

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and kind of grinded at that for about five years,

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not really understanding YouTube and how all that works.

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Eventually met Isabella Santos, who's my co-founder,

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on a documentary project that I was pursuing.

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We decided to start a company early 2024,

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along with my friend Adam O'Brien.

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And the rest is history.

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We've been cranking out documentaries, shorts,

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all sorts of different shows.

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And most recently, the biggest one has been called Exit Manual,

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which I launched early September.

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And yeah, it's been a smash hit.

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People seem to love it.

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It's just me with a camera bouncing around explaining Bitcoin in all sorts of cool locations with props and metaphors and a lot of humor.

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And yeah, it's just everything that I've always wanted out of a Bitcoin show is to take all these concepts and make them a bit more digestible for, you know, the person who can't or just hasn't found the conviction or time to go through a three hour book or podcast yet and just want something more palatable, but still has that, you know, that maxi Bitcoin maxi energy.

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yeah adam adam o'brien is that adam of from become well yeah yeah i don't know how he does it i

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thought so yeah yeah we have we've had him on before uh yeah great guy and isabella i run into

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isabella every now and then uh uh yeah she's great and she's doing fantastic isn't she did you part

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ways with isabella or what happened there like because you did a lot of things together right

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No, no, not at all. What we've, this is funny, this has come up a lot because we have multiple channels now. It used to be, we have one channel called Get Based and the company is called Get Based. And we used to put everything on that channel. But what we realized is that YouTube very much likes to treat talent and channels like TV shows.

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And so imagine you have a show called Game of Thrones, but every like second week, a reality TV show pops up under Game of Thrones. You're like, no, I came to watch a whole bunch of people with swords and dragons. Like that's what Game of Thrones is connected to.

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And so we found that, you know, in the past, people used to think of channels sort of as brands like CNN or Fox News, and they could just use this as a dumping ground for all sorts of content. And as long as you had an alliance with the brand, you'd watch it. But people's viewing habits have changed. And so we decided, okay, every creator is sort of going to have their own show. And going beyond that, every show is going to have their own channel. So even if I wanted to get into like live streams or something, I wouldn't even put it on that channel. I'd start a new one up.

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And it's a cool place to start because I think one of the things about Bitcoin and definitely about the creative process is having to dismantle your ego.

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And we had this thing for a very long time where we had this channel with like 20,000 subscribers and we wanted to do everything on that channel.

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And we just found that it wasn't getting the reach that we thought it should have gotten.

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And so we started two channels, BTC Isla and then later Exit Manual from zero.

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And now those channels are bigger than our original GetBase channel.

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So it just goes to show you, like, especially with YouTube, you don't have to fear starting from zero.

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You'll get just as much reach potentially within your first like three, four videos if you know what you're doing.

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Yeah, I think I think we've experienced that with I mean, I put the Academy, which is our other show, which is basically just Luke and me talking about a chapter from one of the books every week.

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And we put that on the same channel as the main show.

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And I think that maybe have, I mean, you're the YouTube guru.

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I'm just, I just show up to do these things and then Luke takes care of the rest.

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He's my YouTube guru, but I think there might be something to, you know, diluting the thing

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by putting another thing on it.

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It doesn't necessarily boost the channel when people came there for one type of content

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and there's another type of content.

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So maybe we should actually start a separate channel for that some time.

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We're in between books now.

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we recorded the last one for the, the, the last book. So, so yeah, maybe that will happen in the

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future. It's good to consider. And I think YouTube kind of just knows audience participation in your

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content better than we can ever know it. And I think there's this preference of like, okay,

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what is your cadence? Is it every Thursday or every Friday? Is the thing that you're posting

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an hour long? Is it always this format? Okay. If that's the case, then that should be its own little,

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you know this its own little channel and if you have other things at different cadences or

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frequencies or styles like you know move it but it's going to be very hard to convince someone

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made a really good analogy to me and it was basically that social media is like a giant

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highway and it doesn't seem like a big deal to send someone from twitter to youtube or from like

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one youtube channel to another but it's sort of like switching lanes and it's like if you're in a

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really nice lane on a highway you don't want to switch unless you need to get in front of a car

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or you need to take an exit or something like that.

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People, you just stay in your lane

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and you drive 100 kilometers as you need to

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and kind of autopilot.

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And yeah, you can look at YouTube kind of the same way

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where people just want to kind of be on autopilot

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with their content

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and you shouldn't make them change lanes

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unless you really have to.

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Yeah.

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I'm going to have to digest that for a while

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what that actually means.

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Maybe that's like an American thing,

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but when I'm cruising down like Highway 5,

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I like to just click a button and do nothing.

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Yeah, you feel comfortable in your lane.

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But yeah, I mean, my most comfortable lane is, of course, the X account or the Twitter handle, which I still call it, because that's where my biggest following is.

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Then again, there's different methods for different platforms, of course, and you have your Nostre as your lifeline if everything else goes to shit somehow.

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yeah so but the exit manual it's it's been doing remarkably well from from the get-go and i mean

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the videos are super ambitious you you you do a lot of editing and stuff on them and there's

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visual effects and there's the cuts and you go to different places and there's like the production

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is super high super high value i mean how do you manage that do you do it all by yourself or how

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does that work like how much help do you have with that well thank you i i do not do it all by myself

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There's no way I could do it if I had to every single week.

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So we have an amazing, I'll call him a creative strategist, Ben, who he has done a lot of the editing before Benjamin Cote.

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But now he just helps me with ideating and sort of packaging the videos.

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We spend so much time on the titles and the thumbnails to know exactly what's going to hit.

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And then the script writing.

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We have a whole team that does all the editing.

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it's the work that I do is really the writing the grabbing the camera and being a goofball in a bunch

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of public locations and then sending it off to our editors but it's a process like there are a lot of

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people who do all four or five steps on their own but in order for us to get the show out every week

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at the quality we wanted it to it has to be split up with some experts in their domain yeah yeah I

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I always find that impressive, even if it's a small team, it's still super impressive.

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Yeah.

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And to be consistent in quality.

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Yeah.

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What Ben's done and like, you know, advice for creators is you kind of have to go through the trenches and do everything yourself.

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But make sure you get out of your head that only you can do it at some point or no one else can do it.

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Every time you learn how to do something and you find a style, like write it down.

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log everything that you do in your creative process because you will find people who can do

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it. That was the big hang up when I first started creating is I thought I had to do all the editing

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because I heard from other big YouTubers, you know, there's YouTubers with two, four million

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subscribers and they still do all their own editing. And I just thought, well, that's just

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the way it's done. And it's, it's not now the economics change quite a bit. When you get an

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editor, you have to definitely figure out how you're going to finance all that stuff, you know,

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But if you can figure it out, you can have so much more fun with it and it's way less stress and you can spend more time where it really matters, which is in the idea phase.

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Yeah, the best the best way I know to do stuff like that is, of course, the profit split model, which is so easy when you're on a Bitcoin standard, too, and you can just split sets.

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But yeah, it's for everyone to figure out.

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But I think that's the beauty of it.

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Like even AI use, like there's a lot of shit on AI because of all the slop that comes out of it.

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But I've found that I use AI very differently from Luke, for instance, or from anyone else.

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Like we all find our own little niche ways of using it.

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And if you can find a specific enough way and still put the same care into the end result, then results will differ a lot.

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Like from prompt to prompt and what you're using it for.

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And I'm using it mostly in writing, but in a very different way than I think other writers do.

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I don't use it for making outlines and stuff.

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I use it for all sorts of strange things.

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So I think there's something there that people will find their own way of using the tools.

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It's sort of like when in the early days of pop music, when people started using the instruments in ways that might not...

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distortion was never an intended use case like for the electric electric guitar for instance and i

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think this is like similar to that yeah like auto-tune it's it's just a tool and and man i would

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implore people though like do check out the tools there's been this massive weird luddite like

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backlash to ai and i'm very glad like the bitcoiners haven't done a lot of that like we're

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using it we're maybe embracing it too hard i kind of joked the other day that i'm kind of getting

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tired of Michael Saylor's like AI photos himself. Like they're super lame. They don't look like him

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at all. Yeah. The guy is 60. Yeah. It's like, okay, boomer. But, uh, there's so many cool ways

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to use AI. Like we've done a lot of cool visual effects with it. Like, you know, me getting hit

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by trains and stuff and you can use it however you want. I think the thing is, is it's, it's

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got to elevate your art in some way, right? Like I use AI to replace what a human could do. And

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And then every now and then I find a use for AI that, you know, we could never use a human

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for, you know, to do physically or manually on a project, but to each their own, you know.

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And I think at the end of the day, the free market will let you know if your stuff is

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AI slop, because it'll just get, there's just too much to compete with.

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If you're making slop, then you got to compete with all the other slop, right?

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But if you're not making slop, then you're in a good position, right?

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No, we want good old-fashioned pleb slop, like AI-assisted pleb slop.

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That's the way to go.

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I mean, yeah, and I've seen you do a bunch of things with my friend Joe lately.

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Yeah.

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Latest video, like you were on Madeira.

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When were you on Madeira?

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Oh, man, two weeks ago.

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It feels like a month ago now, but yeah, not even 12 days ago I was there.

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And how did you like it?

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I loved it.

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I went to Madeira for Bitcoin Atlantis, and I've been to, I don't know.

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I mean, it's very easy to go to 20, 30 countries if you live in Europe, but for someone in Canada

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who spent most of those 20, 30 in South America and Asia, it's one of the most amazing places

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I've ever visited. And it's just stuck with me after 2024. And so I thought this year,

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I really wanted to get out of all the rain in Vancouver for a bit. And I went camping in Madera.

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I've never done that before, like traveled intentionally all the way across the world

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just to go camping, but it was super fun. I loved it. Madera is such a cool place because you

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basically have every biome within a 20, 30 minute ride, maybe except for snowy mountains,

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but you have rainforests there. You have deciduous forests, you have beaches, you have these like

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huge rocky cliffs. And it's just so fun, especially for someone like me, because I just,

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I get so stimulated by nature, just to be able to bounce around to all these amazing vistas,

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you know in one day so yeah i definitely recommend going to madera it's also there's something kind

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of magical about it otherworldly like it's sort of they have this area at the very top of the

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mountain it's or the top of the island is is very very high and so most of it is covered in fog for

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most of the day so you can go there and they have these forests like i did one of my videos in um

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and it feels like you're in the heavens.

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And then you can go down to these cliffs,

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which look like the edge of the earth.

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Like you go and there's these massive,

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I'd say 80 story cliffs behind you

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and then just pure ocean, Atlantic ocean,

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infinitely right in front of you

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with massive 20, 30 foot crashing waves.

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So yeah, it's such a special place.

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I had to film my episodes while I was there.

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No, I love it too.

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And I think I had already been on Madeira like five times before the whole Free Madeira thing happened And we had these meetings with the president and everything and then all the institutions and then Atlantis and everything that went into that

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Unfortunately, I haven't been able to go back since Bitcoin Atlantis.

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And I miss it a lot.

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Like I've been traveling so much to other locations.

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So Madeira has just been too low on the priority list right now.

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But I do miss it.

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I love it there.

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I was bummed when they announced that the next Bitcoin Atlantis wasn't going to be until 2028.

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And as soon as I heard that, I said, nah, we're going to figure out a way to get back there.

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I'll make an excuse for myself.

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And did you get to see Andre when you were there?

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No, I didn't.

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I didn't get to.

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I did a Bitcoin walk.

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That was kind of cool.

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Have you been on a Bitcoin walk before?

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Yeah, yeah.

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I've been on plenty of Bitcoin walks.

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I don't believe I've been on one in Madeira, but I've been walking with Bitcoiners in Madeira.

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So I guess I have, but not a walk labeled as a Bitcoin walk in Madeira, but I've been on other Bitcoin walks.

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Yeah, for sure.

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This guy I met in Madeira's name is Endo.

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He has basically set this thing up as sort of like a satellite thing in a whole bunch of cities where it's just, it's a Bitcoin meetup, but they just do a hike.

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And I love that because I find the quality of conversations when you're walking are just somehow better.

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I don't know what it is.

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It's like we have this like secondary stimulation with nature and our feet, but it's so much more enjoyable to me when the weather is nice than just, you know, sitting in a room or a cafe or something like I still love those.

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But there's something so much cooler about just doing it all in nature.

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No, there's something about walking that unlocks something in the brain, I think.

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Yeah.

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I mean, I usually get my best ideas of walking.

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Absolutely.

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Like for the books and stuff, like most of the work is just walking.

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and as you say like the best conversations is on foot when you're walking with someone and just

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yeah and you get into those bitcoiner conversations where you can skip all the

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all the small talk about the weather and go straight into like quantum mechanics or whatever

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you're discussing i absolutely love it it's it's different and madeira yeah all the types of

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forests as you say like there's this really old jungly type of forest on the middle earth like

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things on the far west side of the island did you see that yeah the finale forest i camped in there

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oh cool it was a little wet i don't recommend camping there you can camp somewhere dry and

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just visit it yeah the northern parts are way rougher than the southern i like that too no i

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definitely hope i get back to madeira sometime before the next atlantis but i thought it was a

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genius move to to have it every four years yeah it's gonna make them very special yeah especially

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for us who do the traveling circus kind of thing it's a lot yeah so what else what other adventures

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have you been on lately uh other than madeira oh man i feel like last year was was like earlier last

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year was more of the adventure time so we made a pretty big pivot in our business we were doing a

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lot of documentary content and kind of visiting circular economies and seeing all that kind of

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like what Joe is doing right now. But, you know, personally, the issue with it is doing these big

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scale documentaries. It takes months and there's just a lack of cadence that doesn't help you when

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you're trying to grow and do this for a living. So, you know, we would produce these documentaries.

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It would take two, three months to edit. We'd be lucky if we could crank out one per quarter.

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We were aiming for one per month and they would still take three months. Joe is cranking out

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multiple a month. I don't know how he does it. He just must have like a really efficient process to

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it. But we just found the documentary took so long and it was so important for us. One of the things

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early on with our business is that we were not able to make enough money through sponsorships,

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through peer-to-peer donations, through any of this to actually build anything, you know, real.

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Like we have editors to pay, we have ourselves, we have rents and all this stuff. And we couldn't

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do it just putting out one video every month or one every two months. So we were doing other types

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of work as a boutique video production agency. We were making ads, we were running other accounts

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for people and, you know, posting shorts and things like that. And it just wasn't working

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because it was dividing our attention up. And so basically back in May, we decided, okay,

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we have to turn this whole ship around because we were burning through Bitcoin and we were almost

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bankrupt, you know, for the media business. And we said, we're going to figure out something

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creative and fun that we can do once per week. And we're going to just do that until it blows up.

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And we're going to do what we did early on in our Bitcoin journeys, which is put your head down in

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some books and learn how this whole thing works. And by whole thing, I mean how YouTube works. So

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I took the studiousness that I needed to approach Bitcoin with to get it. And I applied it to just

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learning YouTube and social media and just went through hours and hours of podcasts from experts

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and packaging and people running these accounts for Mr. Beast and just took down notes.

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And we've just kind of figured out, OK, there's certain trends to follow.

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I don't know if you want to get into all that, but I can I can drop some tips on what we've

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done to really figure out how to break, you know, to bigger audiences.

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But we just studied a whole bunch of this stuff.

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We applied it to Isabella's show first, and that really started to take off early in May.

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And then we said, hey, we got to do a second one of these.

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So we started my show end of August.

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and it's been working.

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It's been, I mean, there's definitely like a luck component to it,

254
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but there are a lot of strategies that you can use

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to kind of ensure some really big growth early on.

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And we're super grateful, but those are the big ones.

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This year and I think for next year,

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that's basically what we're just going to lock into

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is we have these weekly shows.

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We're hoping to launch more.

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Adam is hoping to do a show

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and we're always looking for talent in the Bitcoin space

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who wants to grab a camera

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and do something kind of outside the box.

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but more and more of those shows just so we can get bitcoin out of the echo chamber

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uh enlighten me please what are what are some strategies that work all right so if you're

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really serious about youtube and i would say of all the social medias that is the quickest to

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monetize and it's probably the best place to go for a couple reasons number one if you look at

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the growth of all streaming platforms netflix disney plus etc and you put youtube in there

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every streaming platform for the last three years has a lower average watch time from the end user

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except for YouTube. YouTube is the only viewing or media platform right now that has increasing

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share of watch time from viewers. I don't think that trend's going anywhere. I really think that

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all media is going to be decentralized. You're seeing Mr. Beast make things that are now more

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expensive than most TV shows are. You know, one of his shows that he puts out once every two weeks

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has got like a $10 million budget.

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He's an outlier.

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The second biggest YouTuber is maybe doing them

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for a million dollars a week or $2 million a week.

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But there's gonna be so many of us

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in the next like five, 10 years.

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So I would say focus on YouTube.

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Learn how YouTube works

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if you wanna do a show about anything.

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And then if you wanna grow well on YouTube,

285
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what you really have to do is you have to get these tools

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that you analyze things within your niche

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and look at other really top performing videos.

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And you kind of use those as inspiration

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and you build off of them.

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So I use this tool called VidIQ.

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There's also TubeGenie and one of 10.

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And what these tools let you do

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is they let you add a whole bunch of YouTube channels

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that you know of in your niche.

295
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And you can find these things called outliers.

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An outlier is basically a video that has a lot more views

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than the average view count of a video on that channel.

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And you can basically go through a whole niche

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of like 100 creators and find everyone's outliers

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over the last month or three months or a year.

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And if you find commonalities,

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like two people talked about a subject

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in the finance niche that popped off,

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then that's probably a good indicator

305
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that you should do a video on it too.

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I'll give an example.

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If you're watching this video on YouTube,

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you probably know that there's this silly

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like 0.1 Bitcoin thing.

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I don't know if you've seen those,

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like get to 0.1 Bitcoin.

312
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Yeah, it's funny because it used to be

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6.15 but yeah that's what deflation does right deflation crushes you but if you took every single

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bitcoin youtuber and you put them in a list and then you organize by outlier you try to find their

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most viewed videos those ones are the most viewed videos for a reason and i know that like the

316
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inner creative like hates copying you know but you can take just the title and the concept and

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that keyword and you just do your own thing with it right you don't have to you know recreate the

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the exact same video, but you know that people click videos with those titles and a certain

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thumbnail combination. Another one was crypto reset. There was something in the summer with,

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I think them using stable coins to like reset the debt and a bunch of finance creators made

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videos about it. And those videos way outperformed. So we were like, okay, the thing that all these

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videos have in common is that they use the term crypto reset. It was something with the word reset.

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So we did the same thing. You know, that's 10% of the video is just making sure you,

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fulfill that title promise. And then we just went hog wild with the actual video and it did really

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well. And we had very good confidence that when we were writing it and all that, that it was going

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to do well because of all the other outliers. So that's my first tip is get one of those tools

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that helps you find the outliers and start, you know, amalgamating as much data as you can from

328
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people in your niche, whether it's Bitcoin, finance, whatever. And it's just supply and demand.

329
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Like if there's outliers for a certain topic, that means that there's a lot of demand and probably not enough supply for that topic yet.

330
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So it's like everything else in the free market.

331
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You find supply and demand, like you find what the market needs and you focus on that.

332
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Yeah.

333
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And it's weird because it's, yeah, you're totally right.

334
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It is like a free market of ideas.

335
00:23:53,594 --> 00:23:56,094
It's very psychological, though.

336
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Like, you know, people use this term clickbait, like, oh, somebody tricked me into watching a video.

337
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But there's a reason that certain things click with us.

338
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And I can't begin to understand why.

339
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I can only explain it in hindsight.

340
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But there's just words.

341
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0.1 Bitcoin, reset.

342
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There's just certain things.

343
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And you can try and be original and think, on first principles, I think this will go viral.

344
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But you're going to have a much higher degree of confidence if you can find some evidence that an idea has worked before yours, before pursuing it.

345
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And I'm not against being original, but if you want to grow in this space, you want to make it a sustainable career, like get up to the point where you are big enough to just pursue your random original ideas.

346
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Don't do it in reverse.

347
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Like, like I spent so much of my career trying to like figure out what people were going to think was viral without actually seeing it done before.

348
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I was like, oh, this is a new idea, but I think it's going to go viral and I'll be the first one to do it.

349
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It doesn't work like that.

350
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You have to kind of ride the coattails first and then you can kind of define, I guess, your own genre.

351
00:24:56,934 --> 00:24:59,734
No, but this is this is nothing new.

352
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Like this is how media or anything basically has ever been.

353
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It's just that it moves faster on the Internet, of course.

354
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But all free markets are like this.

355
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Like, well, but the thing is, is like artists, artists have a hard time with that.

356
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I just find, you know, artists have a real thing about being original.

357
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And I think it blinds them from free markets sometimes.

358
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If you look at the greats, they were always inspired by others.

359
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And all your favorite bands from when bands mattered are like an amalgam or amalgation.

360
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What's the word?

361
00:25:33,714 --> 00:25:37,114
They were inspired by a lot of other bands and not just one.

362
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And of course, if you find good thumbnails and clickbaity titles, then you can be original within that.

363
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It doesn't have to be.

364
00:25:45,974 --> 00:25:47,674
You can still know what game you're playing.

365
00:25:47,674 --> 00:25:52,894
and I know like Tarantino for instance all of his movies are in a very specific genre

366
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it's just that it's a Tarantino movie in that genre like I think that if you're going to be an

367
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artist there is no other way than to be it all the time and you have to know the rules to know

368
00:26:05,974 --> 00:26:11,794
when to break them yeah so you have to some people say for instance that if you're too technical as a

369
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guitarist that will harm your emotional reach or whatever but that's only true if you you can still

370
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be very technical and choose not to be a show-off right I mean and this is true for for everything

371
00:26:25,194 --> 00:26:31,314
sometimes less is more sometimes more is more but yeah you have to find your own way I I guess but

372
00:26:31,314 --> 00:26:37,254
yeah I'm gonna have to do some more homework I guess it's a it's a whole different game in like

373
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the longer form space, I will say.

374
00:26:39,614 --> 00:26:44,374
Like when you're doing podcasts, I still don't understand like how does YouTube figure out,

375
00:26:44,994 --> 00:26:47,354
you know, how do they crown a kingmaker in that?

376
00:26:47,354 --> 00:26:52,794
The one commonality I've found with podcasts, the biggest ones is they seem to all be hosted

377
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by comedians.

378
00:26:53,654 --> 00:26:59,834
There's something about lightening the conversation that I would say the top 20, 30 podcasters

379
00:26:59,834 --> 00:27:02,414
consistently have some sort of like comedy edge to them.

380
00:27:02,414 --> 00:27:10,154
But other than that, I can't figure out like, you know, what, what makes a Joe Rogan versus a Tucker Carlson in the top like five or 10.

381
00:27:11,254 --> 00:27:17,074
Yeah, Joe Rogan calls himself a comedian, but like he's not a he's not a humor guy.

382
00:27:17,074 --> 00:27:20,614
Like if not, first and foremost, I that's not how I view him anyway.

383
00:27:21,034 --> 00:27:26,154
But but I do like comedian podcasts like the trigonometry guys and stuff like that.

384
00:27:26,154 --> 00:27:30,254
By the way, I was going to mention those ADD brain off on another track here, but there's

385
00:27:30,254 --> 00:27:36,434
a great veritasium video about click baits and why they work and why you shouldn't be

386
00:27:36,434 --> 00:27:37,434
ashamed of them.

387
00:27:37,434 --> 00:27:40,274
And he's another great content creator.

388
00:27:40,274 --> 00:27:55,309
Yeah there a lot to learn there And with the comedy angle yeah I think there there something to that i think comedians like uh when you getting good at it you your brain rewires itself or something so like

389
00:27:55,309 --> 00:28:01,829
i think comedians think in a different way because you you not only have to listen to what the the

390
00:28:01,829 --> 00:28:06,689
person you're talking to is saying because that's super important but you also have to find these

391
00:28:06,689 --> 00:28:11,449
trigger words and put them somewhere back in your brain so you can quickly bring them up to make

392
00:28:11,449 --> 00:28:13,569
a joke at some point later.

393
00:28:14,209 --> 00:28:15,669
And I think most brains

394
00:28:15,669 --> 00:28:17,369
don't work that way. They don't

395
00:28:17,369 --> 00:28:19,209
file a word to

396
00:28:19,209 --> 00:28:21,089
bring up a joke at a later point.

397
00:28:21,929 --> 00:28:22,169
Yeah.

398
00:28:23,529 --> 00:28:25,489
I mean, I grew up with a father who did

399
00:28:25,489 --> 00:28:27,589
that all the time. It was all about puns

400
00:28:27,589 --> 00:28:29,349
and dad jokes. So I'm

401
00:28:29,349 --> 00:28:31,589
wired, and I see that in my son as well.

402
00:28:31,649 --> 00:28:33,329
He's being wired that way,

403
00:28:33,449 --> 00:28:35,589
and there's unfortunately nothing to do

404
00:28:35,589 --> 00:28:36,969
about it, because it just happens.

405
00:28:38,289 --> 00:28:39,229
But it is what it is.

406
00:28:39,229 --> 00:28:41,049
I think what comedians have,

407
00:28:41,049 --> 00:28:46,049
which makes them very easy or like good to listen to is a couple things.

408
00:28:46,529 --> 00:28:51,189
I think most comedians, they're not just, I wrote a bit, I'm going to just say it,

409
00:28:51,209 --> 00:28:52,369
I'm going to walk off the stage.

410
00:28:52,469 --> 00:28:54,509
They have to adapt and be observational.

411
00:28:54,629 --> 00:28:56,589
You have to constantly be in tune with your audience.

412
00:28:56,729 --> 00:28:59,029
They're very good observers of human behavior.

413
00:28:59,269 --> 00:29:00,809
And a lot of comedy comes from that too.

414
00:29:00,929 --> 00:29:03,009
Just, hey, you ever watched that one thing?

415
00:29:03,009 --> 00:29:05,109
Why do people, you know, do this?

416
00:29:05,149 --> 00:29:09,289
Like the Jerry Seinfeld sketches, like comedians have to always be studying life

417
00:29:09,289 --> 00:29:13,789
and looking out for ironies and all sorts of little things to get their routines from.

418
00:29:13,969 --> 00:29:17,429
But the other thing that comedians are very good at is improv.

419
00:29:17,769 --> 00:29:23,749
And that is a whole skill onto itself because it's very hard to be a very good conversationalist

420
00:29:23,749 --> 00:29:28,869
if you can't do the yes and thing that is required of improv.

421
00:29:29,509 --> 00:29:34,189
That's like the number one rule of improv when you're just acting a bit is you can never shut down a conversation.

422
00:29:34,189 --> 00:29:36,929
You always have to find the next segue to keep it going.

423
00:29:36,929 --> 00:29:45,449
And I always find really good podcast hosts, they always have a really interesting way of going from one thread to another.

424
00:29:45,589 --> 00:29:46,909
There's never a dull moment.

425
00:29:47,069 --> 00:29:51,549
So you have those two big skills, and I think that's probably why they excel at podcasting.

426
00:29:52,029 --> 00:29:55,349
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434
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437
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439
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440
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441
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442
00:31:08,529 --> 00:31:15,769
yeah it is it is definitely a skill like you're just keeping the conversation going it's uh it's

443
00:31:15,769 --> 00:31:22,389
what i uh i mean it's easier for me now that i've done it uh like almost 200 episodes but like in

444
00:31:22,389 --> 00:31:26,549
beginning i could really and still happen sometimes i really just hit a wall and i go

445
00:31:27,429 --> 00:31:32,869
and you have to fix it in post yeah or you go down like the wrong rabbit holes like you'll go down

446
00:31:32,869 --> 00:31:36,629
like a really weird one and then it'll be 40 minutes somewhere where you're like i don't know

447
00:31:36,629 --> 00:31:41,349
if people are going to find this that interesting you know yeah yeah i don't worry about that too

448
00:31:41,349 --> 00:31:46,389
much i think podcasters they get a bad rap in this space like oh it's a bunch of people at their desk

449
00:31:46,389 --> 00:31:50,389
they do this and i'm like oh the free market has a way of figuring out if you can do this i think

450
00:31:50,389 --> 00:31:55,189
80% of podcasts don't make it past episode two for a very good reason, right?

451
00:31:55,909 --> 00:31:58,109
No, there is a thing to consist of.

452
00:31:58,189 --> 00:32:02,129
And I'm very fortunate because I never intended to be a podcaster.

453
00:32:02,249 --> 00:32:05,209
I just accidentally became one.

454
00:32:05,409 --> 00:32:06,669
It's never my intention.

455
00:32:06,849 --> 00:32:10,329
But once I started doing it, it's like, hey, I kind of enjoy this.

456
00:32:10,409 --> 00:32:11,389
I'm going to do more of it.

457
00:32:11,449 --> 00:32:12,969
And that's the way it is now.

458
00:32:13,049 --> 00:32:18,729
And I'm happy to have a couple of good sponsors, even though the channel isn't super big or

459
00:32:18,729 --> 00:32:25,269
isn't moving any mountains anytime soon but i i don't care i can sit here and you know keep in

460
00:32:25,269 --> 00:32:31,329
touch with the people i like that i meet across the globe and like what could be better like yeah

461
00:32:31,329 --> 00:32:36,409
i know i've talked to you this exact thing i was like what could be better than than getting paid

462
00:32:36,409 --> 00:32:43,569
to talk about your favorite subject with people no it's it's insane like if you see it for what it

463
00:32:43,569 --> 00:32:51,789
is and so so like and sometimes if it's you know in a i'm uh i want to do something else like if

464
00:32:51,789 --> 00:32:57,109
i'm watching a movie with my kids or something and oh i have a podcast now oh damn but that's like

465
00:32:57,109 --> 00:33:01,629
dude what the fuck you don't have to go and get up you don't have to do it nine to five you go to

466
00:33:01,629 --> 00:33:07,629
do a podcast every now and then it's it's not that hard and no so it's uh it's definitely a

467
00:33:07,629 --> 00:33:13,249
thing worth doing just for for the conversations themselves i i think i would still be doing it

468
00:33:13,249 --> 00:33:14,969
even if we didn't press record.

469
00:33:15,629 --> 00:33:16,549
I mean, almost.

470
00:33:16,789 --> 00:33:18,969
Then it's always fun to learn a new game.

471
00:33:19,129 --> 00:33:21,449
And to me, like YouTube and all this stuff,

472
00:33:21,529 --> 00:33:24,249
like it is a game and I might as well.

473
00:33:24,669 --> 00:33:27,049
I mean, I don't want to pretend

474
00:33:27,049 --> 00:33:29,009
that I'm trying to be a world champion

475
00:33:29,009 --> 00:33:30,569
of some kind in it,

476
00:33:30,749 --> 00:33:33,089
but I do find it interesting

477
00:33:33,089 --> 00:33:37,069
that you can be better or worse at it.

478
00:33:37,169 --> 00:33:40,209
I mean, the internet is a computer game in a way.

479
00:33:40,209 --> 00:33:42,129
It's a very weird one

480
00:33:42,129 --> 00:33:47,369
because you can view likes and subscribers and impressions and stuff as the score,

481
00:33:47,669 --> 00:33:49,629
or you can view money as the score,

482
00:33:49,889 --> 00:33:54,089
or you can just view what did it do to your life as the score.

483
00:33:56,469 --> 00:33:58,769
In that sense, it's sort of like Minecraft.

484
00:33:59,329 --> 00:34:01,229
There's no real goal to the game.

485
00:34:01,309 --> 00:34:04,149
You just do things and build things,

486
00:34:04,149 --> 00:34:07,229
and you see where you end up, and it becomes more or less impressive.

487
00:34:07,889 --> 00:34:11,669
And I mean, if it wasn't for X and, I mean, other things,

488
00:34:11,669 --> 00:34:17,488
platforms I've published my stuff on, I wouldn't have gone on all these adventures and met all

489
00:34:17,488 --> 00:34:23,289
these people that I do all the time now, it seems. So yeah, it's weird, but it's fun.

490
00:34:24,209 --> 00:34:28,749
Yeah, it's a weird life. I still have a very hard time explaining what I do to my parents.

491
00:34:28,988 --> 00:34:32,949
Like they don't get it because they watch the videos and they don't get, well, how do you make

492
00:34:32,949 --> 00:34:37,508
money at it? And it's like, is that all you do is that you just put a camera and you just kind of

493
00:34:37,508 --> 00:34:42,988
act by yourself? Like, wouldn't you rather be in a movie or a play or something? And just explaining,

494
00:34:43,129 --> 00:34:48,508
no, it's fun because I have all these people on the internet and they comment and you build a

495
00:34:48,508 --> 00:34:53,929
community. And then the best part, the best part is when you step out and you go to a conference

496
00:34:53,929 --> 00:35:01,129
and someone says, hey, I listen to your podcast. I watch your show. And then all that, you know,

497
00:35:01,129 --> 00:35:09,069
putting files into the void thing becomes real for once that is the big payoff so you know i

498
00:35:09,069 --> 00:35:12,689
really like conferences for that now not it's like i'm not trying to explain like me ingratiating

499
00:35:12,689 --> 00:35:19,029
myself but it's so cool to realize oh i've been just doing my thing for so long that i just feel

500
00:35:19,029 --> 00:35:24,689
it's this process of me at home putting files on the internet and then getting views and it's like

501
00:35:24,689 --> 00:35:29,089
no i've had real people come to me and say hey i got this wallet because of you or i quit my job

502
00:35:29,089 --> 00:35:33,329
because of you like those are the things that matter but you don't get that feedback loop until

503
00:35:34,049 --> 00:35:42,289
you know you go out to an actual event at some point oh i mean the so bitcoin twitter changed

504
00:35:42,289 --> 00:35:48,049
my life bitcoin conferences changed my life even more yeah absolutely like and and all the people

505
00:35:48,049 --> 00:35:53,569
i've met during the the journey and everything it has led to and keeps leading to it's just

506
00:35:53,569 --> 00:35:58,649
Luke and I, we have a saying, it's the surreal doesn't end.

507
00:35:59,129 --> 00:36:00,789
And that's truly what it feels like.

508
00:36:00,789 --> 00:36:04,469
It just keeps getting more surreal every year.

509
00:36:04,809 --> 00:36:09,008
And we have another saying too, and that is head in the clouds, feet on the ground.

510
00:36:09,149 --> 00:36:10,829
Because I think you need both.

511
00:36:10,969 --> 00:36:15,469
I think you need to know that bizarre things can happen and people actually do get lucky.

512
00:36:15,469 --> 00:36:23,069
You're not getting lucky if you're not playing any games, but if you keep at it and if you're having fun, then something crazy may happen.

513
00:36:23,069 --> 00:36:40,709
But at the same time, you shouldn't like get yourself into a ton of debt because you think you're the funniest guy in the world or whatever, or the best artist in the world. So how do you manage keeping your feet on the ground while still remembering to have your head in the clouds that any day now anything can go viral?

514
00:36:40,709 --> 00:36:47,689
that's a really good question honestly i think the thing that had my head in the clouds for a while

515
00:36:47,689 --> 00:36:54,709
and why i didn't focus and learn the youtube game early enough was because i had bitcoin to burn to

516
00:36:54,709 --> 00:36:58,629
make all these videos so i was thinking like at the worst case i'm just doing what i want to do

517
00:36:58,629 --> 00:37:04,609
because bitcoin allows me to do that and i wasn't really being too accountable to i guess myself and

518
00:37:04,609 --> 00:37:10,929
my own skills and, you know, my future family and stuff, because I was just doing stuff kind

519
00:37:10,929 --> 00:37:13,829
of selfishly. And it was like, well, if it goes viral, it goes viral. If it doesn't, it doesn't

520
00:37:13,829 --> 00:37:18,369
matter to me because, you know, I can afford it and I can still afford to live and I can still do

521
00:37:18,369 --> 00:37:22,008
all the things I want to do. When I, when I was forced to start taking it seriously was really

522
00:37:22,008 --> 00:37:26,109
when I got a co-founder, Isabella. And when we started getting employees, because now it's like,

523
00:37:26,169 --> 00:37:32,129
okay, well, you can't just pay for four, five people's salaries on your own Bitcoin. You

524
00:37:32,129 --> 00:37:36,549
actually have to have a business model here that makes sense. And so, you know, the first year was

525
00:37:36,549 --> 00:37:40,649
us constantly feet on the ground trying to figure out how do we actually pay for all the things that

526
00:37:40,649 --> 00:37:45,989
we want to do. And it makes you kind of reevaluate and cut out the fat of these, these kind of lofty

527
00:37:45,989 --> 00:37:50,869
projects that just take forever and don't really generate revenue. So it took us a year and a half

528
00:37:50,869 --> 00:37:55,008
to finally, you know, cut the cord on this thing I was so emotionally attached to, which was doing

529
00:37:55,008 --> 00:37:59,729
these documentaries and really focus on something that was actually marketable that could help a

530
00:37:59,729 --> 00:38:04,569
potential sponsor out, but also could grow an audience. So what we did is we said, feet on the

531
00:38:04,569 --> 00:38:09,789
ground. It's a show a week. There's availability for sponsors. The revenue will come from that

532
00:38:09,789 --> 00:38:14,749
and it will pay all of our salaries. And then the head in the clouds idea was like, okay,

533
00:38:15,029 --> 00:38:19,489
so once we have this show, we lock down a title and thumbnail weeks ahead of time.

534
00:38:19,489 --> 00:38:23,969
And then the head in the clouds is whatever you want to put pen to paper for the actual script.

535
00:38:24,149 --> 00:38:29,069
You can use as many metaphors as you want. We can use AI for visual effects. If I want to get

536
00:38:29,069 --> 00:38:35,129
hit by a car. I can buy props off of Amazon, you know, for random things. I can pay a Bitcoiner.

537
00:38:35,329 --> 00:38:39,609
Bitcoiner made me a Paul Krugman puppet. You can let your head in the clouds go there once you have

538
00:38:39,609 --> 00:38:46,949
a structure. But the real impetus was having people on salary who are expecting themselves

539
00:38:46,949 --> 00:38:50,909
to show up and actually have work to do every single week. That's what keeps you kind of locked

540
00:38:50,909 --> 00:38:56,329
in, at least for me. I think independently, it's just it's very hard to be disciplined if you have

541
00:38:56,329 --> 00:38:58,849
just yourself, you know, as a creative.

542
00:38:59,269 --> 00:39:01,029
As soon as you add other people to the mix,

543
00:39:01,049 --> 00:39:03,229
and I think it's inevitable for most people's success,

544
00:39:03,369 --> 00:39:04,829
you start looking at it very differently

545
00:39:04,829 --> 00:39:06,609
and it starts becoming more real

546
00:39:06,609 --> 00:39:09,589
and less of like sort of this fantasy starving artist thing

547
00:39:09,589 --> 00:39:11,949
that people kind of romanticize too much.

548
00:39:12,669 --> 00:39:14,349
So I would say, honestly,

549
00:39:14,409 --> 00:39:15,889
sometimes like the best thing that you can do

550
00:39:15,889 --> 00:39:17,609
is give yourself a ton of bills.

551
00:39:17,869 --> 00:39:19,129
Necessity is the mother of invention

552
00:39:19,129 --> 00:39:21,349
when it comes to creating stuff sometimes.

553
00:39:22,489 --> 00:39:25,249
Yeah, makes me think of Stanley Kubrick.

554
00:39:25,249 --> 00:39:27,149
do you know what kind of deal he had

555
00:39:27,149 --> 00:39:28,889
I don't think it will ever

556
00:39:28,889 --> 00:39:30,669
he's one of my favorite directors of all time

557
00:39:30,669 --> 00:39:32,889
but I don't know like what specific deal

558
00:39:32,889 --> 00:39:35,329
so he had a deal

559
00:39:35,329 --> 00:39:37,508
with I don't remember if it's Universal

560
00:39:37,508 --> 00:39:38,989
or Warner Brothers or whoever

561
00:39:38,989 --> 00:39:41,329
employed him or MGM or one of

562
00:39:41,329 --> 00:39:42,649
these big Hollywood studios

563
00:39:42,649 --> 00:39:45,109
at a very early stage

564
00:39:45,109 --> 00:39:47,189
like somewhere between Lolita and

565
00:39:47,189 --> 00:39:49,149
Doctor Strangelove or

566
00:39:49,149 --> 00:39:51,049
something like that he got a like

567
00:39:51,049 --> 00:39:53,109
lifetime contract like

568
00:39:53,109 --> 00:39:54,969
you can make whatever

569
00:39:54,969 --> 00:40:02,249
movie you want how many movies you want will pay for all of it you decide the budget and you just

570
00:40:02,249 --> 00:40:08,089
make whatever you want for the rest of your life so he had that like in his 30s which is like it

571
00:40:08,089 --> 00:40:14,969
makes me wonder and he delivered like yeah boy did he deliver like it's not like he just took the

572
00:40:14,969 --> 00:40:19,669
money and run right but but he could theoretically just have sent them a five minute video of him

573
00:40:19,669 --> 00:40:24,709
jerking off every 10 years and and you know wanted a hundred million dollars for it every time but

574
00:40:24,709 --> 00:40:26,949
And he didn't, he made all these masterpieces.

575
00:40:26,949 --> 00:40:33,429
And I wonder how you can be that disciplined and how you can, how that works.

576
00:40:33,429 --> 00:40:38,508
And if, if a contract that like that will ever happen to anyone ever again, because it's

577
00:40:38,508 --> 00:40:40,989
so, it's so, it's so strange.

578
00:40:40,989 --> 00:40:46,469
I mean, of course, contract probably signed before 1971, right?

579
00:40:46,469 --> 00:40:47,469
Yeah.

580
00:40:47,469 --> 00:40:52,469
Uh, but, uh, yeah, uh, it's very strange.

581
00:40:52,469 --> 00:40:55,409
I didn't know that about him.

582
00:40:55,409 --> 00:40:56,409
He had free reign.

583
00:40:56,409 --> 00:41:00,649
Well, one of the things about all his movies, I believe, is they're all book adaptations.

584
00:41:00,649 --> 00:41:02,989
I don't think he's ever done an original screenplay.

585
00:41:02,989 --> 00:41:05,229
No, no, that might be true.

586
00:41:05,229 --> 00:41:06,229
Yeah, yeah.

587
00:41:06,229 --> 00:41:08,309
But yeah, some of the books he changed a lot.

588
00:41:08,309 --> 00:41:10,809
Like for instance, Stephen King hated The Shining.

589
00:41:10,809 --> 00:41:12,429
He hated The Shining, yeah.

590
00:41:12,429 --> 00:41:16,269
Yeah, which is like, says more about Stephen King, I think, than anything else.

591
00:41:16,269 --> 00:41:17,589
Stephen King's lost it.

592
00:41:17,589 --> 00:41:20,749
I mean, was he ever that good in the first place?

593
00:41:22,469 --> 00:41:23,709
I don't know.

594
00:41:23,709 --> 00:41:31,229
But no, I'm very interested and what's the word?

595
00:41:31,229 --> 00:41:48,003
Fascinated by the creative process and what creativity is and how it such a weird beast to try to tame Right now I reading Rick Rubin book about creativity called The Creative Act Another rock producer is really good It very very different approach

596
00:41:48,003 --> 00:41:57,303
Highly recommended. A lot of it is about creating scenarios in which you let creativity come to you

597
00:41:57,303 --> 00:42:05,303
and how impossible it is to chase it or to industrious your industriousness your way through

598
00:42:05,303 --> 00:42:10,863
to creativity it doesn't work like that like you have to sort of be inspired and how do you become

599
00:42:10,863 --> 00:42:15,803
inspired you never know when it's going to happen it's uh yeah it was very good book i recommend

600
00:42:15,803 --> 00:42:23,203
i'll let you in on something a lot of people ask me why do i film my show outside and it's kind of

601
00:42:23,203 --> 00:42:29,523
a cool mechanism for me to find that creativity because now every time I go somewhere, my eye is

602
00:42:29,523 --> 00:42:35,683
constantly working to find this would be a cool place to shoot this monologue or this statue has

603
00:42:35,683 --> 00:42:41,003
like a thematic relevance to a topic I want to touch upon in the future. And it's like, if you

604
00:42:41,003 --> 00:42:46,983
can figure out in your art, some mechanism that forces you to get into settings where you can be

605
00:42:46,983 --> 00:42:52,243
creative, it's really powerful too. Cause it's hard to get that. If the station where you're

606
00:42:52,243 --> 00:42:57,283
doing your show is an office, right, then all the creativity is in the writing process.

607
00:42:57,283 --> 00:43:00,583
And very little of it is in the filming process or the editing process.

608
00:43:00,703 --> 00:43:04,823
But if you can force yourself into situations where you can inject creativity in every single

609
00:43:04,823 --> 00:43:08,243
step in the video process, it helps.

610
00:43:08,243 --> 00:43:12,703
And for me, it's like just being able to get into nature and finding an excuse to get into

611
00:43:12,703 --> 00:43:15,363
nature brings all sorts of like cool ideas in.

612
00:43:16,823 --> 00:43:20,043
But so how do you get the ideas for the scripts?

613
00:43:20,043 --> 00:43:22,583
Like, how does that creative process look like?

614
00:43:22,683 --> 00:43:23,803
What does it look like?

615
00:43:24,343 --> 00:43:31,023
We sort of, so we do this exercise every week where we look at all the outliers and we find kind of terms.

616
00:43:31,163 --> 00:43:36,743
And that's kind of our framework is like, OK, the term of the week everyone's been talking about is crypto reset.

617
00:43:37,063 --> 00:43:44,083
Right. And this is vaguely around this notion of, let's just say, you know, stable coins and dollarizing the debt.

618
00:43:44,483 --> 00:43:49,803
OK, so we just have to fulfill an explanation of that, an explainer on that.

619
00:43:49,803 --> 00:43:51,163
Maybe part of it's an opinion.

620
00:43:52,843 --> 00:43:53,203
Okay.

621
00:43:53,323 --> 00:43:54,963
So from there, the palette's wide open.

622
00:43:55,103 --> 00:43:56,943
Do we want to use a metaphor to explain this?

623
00:43:57,003 --> 00:43:58,443
Do we use props to use it?

624
00:43:59,883 --> 00:44:02,923
We always start with these sort of ideas from the outliers.

625
00:44:03,023 --> 00:44:05,423
And I'd say that's like 10% of it, right?

626
00:44:05,443 --> 00:44:07,583
We just know what the title and the thumbnail is going to look like.

627
00:44:07,623 --> 00:44:11,263
And we know by the end of the video, this is what we want to explain to the audience.

628
00:44:11,503 --> 00:44:14,703
The journey on how we get there can go anywhere, right?

629
00:44:14,703 --> 00:44:19,963
And so I'll sit down and I'll watch some other creators do fun things with props.

630
00:44:20,103 --> 00:44:21,623
I've seen claymations before.

631
00:44:22,423 --> 00:44:26,643
You know, I'll try and do shots where I'm like, you know, walking and talking and jumping.

632
00:44:26,823 --> 00:44:37,363
And so any possible mechanism, you know, inside of a monologue where I can be doing something with my hands or just talking to camera in a cool location, I just write down.

633
00:44:37,443 --> 00:44:43,703
And I just have this like giant notes app of like possibilities of ways I can deliver any type of monologue.

634
00:44:43,703 --> 00:44:50,363
and then when it comes to shooting we just basically i i try and find one sort of location

635
00:44:50,363 --> 00:44:55,843
that has a bunch of different cool possibilities for filming and i film there sometimes we do an

636
00:44:55,843 --> 00:45:00,923
entire episode around a location so we had one that was about interviewing finance students and

637
00:45:00,923 --> 00:45:04,623
so we were like okay we'll just film on campus the whole time and the whole video will have a

638
00:45:04,623 --> 00:45:09,843
university vibe to it the one that we did that was like i would say based on your book about element

639
00:45:09,843 --> 00:45:16,323
zero i was like let's get to let's get into nature to do it let's you know let's get out into the

640
00:45:16,323 --> 00:45:22,883
ground and sort of like feel out this fog like there's a bit of a mystery to understanding bitcoin

641
00:45:22,883 --> 00:45:27,683
let's start there and let's bring it to somewhere that's like a bit clearer and maybe more primitive

642
00:45:28,403 --> 00:45:35,043
so i really like using locations to tell a story but it all stems from sort of like just this base

643
00:45:35,043 --> 00:45:39,363
outlier idea and then shaping everything around that with all the different tools i have at my

644
00:45:39,363 --> 00:45:44,663
disposal yeah funny you should mention element zero there because that's that's one uh that's

645
00:45:44,663 --> 00:45:51,383
an idea i copied from a guy called jorg hamsterf well i didn't know that very very very cool german

646
00:45:51,383 --> 00:45:58,183
engineering type of guy who he he had a presentation at the value for bitcoin conference

647
00:45:58,183 --> 00:46:03,103
which was an online conference like a couple of years back i think it was during covid so they did

648
00:46:03,103 --> 00:46:09,303
the whole thing online. And his talk was called The Last Money. And it's very similar to Element

649
00:46:09,303 --> 00:46:16,043
Zero. He sort of explains Bitcoin as this weightless element. And that's where I got the idea from.

650
00:46:16,123 --> 00:46:22,283
I saw the presentation and he's very calm and focused and engineering as he presents the thing.

651
00:46:22,283 --> 00:46:28,283
I find it super interesting, but I also see like, if I could repackage this and make it more like

652
00:46:28,283 --> 00:46:30,343
wow-y and exciting-y

653
00:46:30,343 --> 00:46:32,603
instead of this engineering lecture.

654
00:46:33,223 --> 00:46:35,543
Maybe I could reach a bigger audience with it.

655
00:46:35,763 --> 00:46:39,183
And then you only made this beautiful animation to it.

656
00:46:39,363 --> 00:46:42,523
So it was really successful and Jörg really likes it.

657
00:46:42,643 --> 00:46:45,243
So we're very happy that I put that in there.

658
00:46:45,243 --> 00:46:47,903
And yeah, there's another thing with Jeff Booth

659
00:46:47,903 --> 00:46:50,163
helped me out a bit with the Everything Divided book.

660
00:46:50,403 --> 00:46:51,343
And with this chapter,

661
00:46:51,483 --> 00:46:55,783
I didn't know how to properly thank Jörg for the idea

662
00:46:55,783 --> 00:46:58,343
because I didn't want to leave him out of the book.

663
00:46:58,503 --> 00:47:02,723
Like I have to put him in the thank you notes or something,

664
00:47:02,863 --> 00:47:05,463
but should there be like an asterisk

665
00:47:05,463 --> 00:47:09,283
where I specifically mentioned that this is the thing

666
00:47:09,283 --> 00:47:10,423
or what do I do?

667
00:47:10,923 --> 00:47:14,463
And Jeff suggested just put it at the very top of the chapter.

668
00:47:14,723 --> 00:47:16,583
This is inspired by the talk,

669
00:47:16,703 --> 00:47:19,563
and that's what I did, and it was the right choice.

670
00:47:19,823 --> 00:47:22,963
So because, I mean, I think most entrepreneurs,

671
00:47:22,963 --> 00:47:29,063
they think that or people who want to be entrepreneurs they think that the getting

672
00:47:29,063 --> 00:47:34,523
the right idea is the thing that will set them off on the right path if i could just have this

673
00:47:34,523 --> 00:47:39,723
great idea then everything would be all right and it's the other way around ideas are abundant

674
00:47:39,723 --> 00:47:45,403
you just need to actually chase the idea or actually do something with it it's the doing

675
00:47:45,403 --> 00:47:54,283
part that is rare, but ideas are everywhere. And, uh, and they're the original ideas. I think they,

676
00:47:54,283 --> 00:47:59,483
they come up because people do things and they take other ideas and they blend together in this

677
00:48:00,203 --> 00:48:06,603
giant mixer of brains that is collective human mind or the internet or whatever.

678
00:48:08,043 --> 00:48:10,523
Something new pops out to everyone once in a while.

679
00:48:10,523 --> 00:48:13,423
I mean, that's the story of Bitcoin.

680
00:48:13,423 --> 00:48:16,903
It's just a collection of disparate ideas all combined together.

681
00:48:16,903 --> 00:48:19,503
Yeah, exactly.

682
00:48:19,503 --> 00:48:22,023
So where's the show heading next?

683
00:48:22,023 --> 00:48:25,403
And what are your plans for the future here with this thing?

684
00:48:25,403 --> 00:48:27,023
The days of today.

685
00:48:27,023 --> 00:48:28,023
Okay.

686
00:48:28,023 --> 00:48:29,523
It's a couple of days from Christmas.

687
00:48:29,523 --> 00:48:31,143
I don't know when this episode's coming out.

688
00:48:31,143 --> 00:48:34,303
I assume after Christmas, unless you're really quick with turnaround.

689
00:48:34,303 --> 00:48:38,283
This episode, we have a bit of a mempool of episodes.

690
00:48:38,283 --> 00:48:39,283
Okay, perfect.

691
00:48:39,283 --> 00:48:46,563
Well, there is we we we have a whole action movie that you'll be able to see then when this episode is out.

692
00:48:47,683 --> 00:48:48,063
Cool.

693
00:48:48,063 --> 00:48:54,563
Yeah. So we did this click baity video called at 80K.

694
00:48:54,683 --> 00:49:01,703
I'm finally selling all my Bitcoin and I won't I won't spoil the whole thing, but basically it looks like one of these car confessional videos.

695
00:49:01,703 --> 00:49:07,503
And then we hired stunt people and a visual effects team.

696
00:49:07,683 --> 00:49:10,143
And we got Ben to fly out from Quebec as a director.

697
00:49:10,343 --> 00:49:14,763
And it's like a whole Bitcoin fight sequence with Santa Claus and myself.

698
00:49:14,903 --> 00:49:16,583
And we're beating up central bankers.

699
00:49:18,043 --> 00:49:18,483
Fantastic.

700
00:49:18,863 --> 00:49:19,903
Yeah, that was fun.

701
00:49:20,023 --> 00:49:20,703
That's always been like a...

702
00:49:21,363 --> 00:49:23,043
That was the first time I've kind of...

703
00:49:23,043 --> 00:49:25,603
I'm always a little bit of an actor in these things.

704
00:49:25,843 --> 00:49:27,923
But that was the first time where it was like, oh, I have a script.

705
00:49:28,023 --> 00:49:29,203
I got to remember my lines.

706
00:49:29,203 --> 00:49:29,983
And it's dialogue.

707
00:49:30,263 --> 00:49:31,203
And it's a back and forth.

708
00:49:31,703 --> 00:49:52,883
We want to do more of that stuff. So we'll see what the appetite for it is. You know, we like my thing is I love film, a huge lover of movies. And so you'll see in a lot of my works, I have references to all sorts of different films that I love and documentaries. And we're realizing more and more as we do this business that at the end, like, yes, I can write. Yes, I can direct and script.

709
00:49:52,883 --> 00:49:58,903
but probably like the best place I can be the unique talent that I have is probably my like

710
00:49:58,903 --> 00:50:03,443
acting ability and just sort of bringing things to life either physically or just through my

711
00:50:03,443 --> 00:50:08,943
monologues and so we're just basically I'm trying to give every single role I've ever had to everyone

712
00:50:08,943 --> 00:50:13,543
else and just focus in on this acting stuff and this video is sort of like basically the first

713
00:50:13,543 --> 00:50:18,363
trial of that where I literally I've never written something and only been the actor in it and not

714
00:50:18,363 --> 00:50:21,323
not the director and the cinematographer and all that.

715
00:50:21,843 --> 00:50:23,203
So we got a whole crew.

716
00:50:23,783 --> 00:50:25,643
I was like, okay, Julian, like hands off,

717
00:50:25,723 --> 00:50:27,683
like don't give stage direction to the other actors.

718
00:50:27,783 --> 00:50:29,623
Like let the director make the decisions here

719
00:50:29,623 --> 00:50:31,663
and let the editor edit it

720
00:50:31,663 --> 00:50:34,303
and just be the guy on set as an actor.

721
00:50:34,303 --> 00:50:35,583
And it went great.

722
00:50:35,843 --> 00:50:36,883
And we're hoping to do more of those.

723
00:50:37,123 --> 00:50:39,823
We're also thinking, yeah, we're also thinking,

724
00:50:39,983 --> 00:50:43,623
so Isabella did this living on Bitcoin for 21 days challenge

725
00:50:43,623 --> 00:50:46,063
back in the summer of this year.

726
00:50:46,183 --> 00:50:47,283
And that went really well.

727
00:50:47,283 --> 00:50:55,103
we're thinking of doing something where we try and cross america only using bitcoin we have to

728
00:50:55,103 --> 00:50:59,843
figure out all the rules and stuff but i think now that square lets you spend it at different places

729
00:50:59,843 --> 00:51:04,963
it's probably pretty feasible and i think everyone loves like a good old-fashioned u.s road trip so

730
00:51:04,963 --> 00:51:10,043
we're coming up with like a concept right now but basically some sort of challenge where i have like

731
00:51:10,043 --> 00:51:15,423
10 days to cross the states and i can only use bitcoin and maybe i start with you know a thousand

732
00:51:15,423 --> 00:51:21,243
sats or something and i cannot touch fiat whatsoever so i have to earn sats to buy my

733
00:51:21,243 --> 00:51:25,443
methods of transportation to the next city and we're thinking it all up but it'll be like a real

734
00:51:25,443 --> 00:51:30,303
thing that we do and hopefully have some sort of like mechanism for like the audiences to contribute

735
00:51:30,303 --> 00:51:36,963
and like this is all loosely based off of ryan trahan's idea um he did a series this summer where

736
00:51:36,963 --> 00:51:41,363
he went to every state in america but he had this really it was it was all like a fundraiser for st

737
00:51:41,363 --> 00:51:46,383
Jude's Children's Hospital. And basically he had this wheel with him. And every time someone

738
00:51:46,383 --> 00:51:50,963
donated like 10 grand or something, this wheel would go off and he would have to do a challenge.

739
00:51:50,963 --> 00:51:56,403
And some of the challenges were like, he had to be in pajamas the whole day. He had to go back to

740
00:51:56,403 --> 00:52:01,483
the state Capitol. And it was so like, people loved it because they felt like they were a part

741
00:52:01,483 --> 00:52:06,243
of it in real time. And so we're trying to figure out how can we incorporate some of that in the,

742
00:52:06,243 --> 00:52:08,063
you know, 10 day journey across the States.

743
00:52:08,763 --> 00:52:12,263
Yeah. Joe has been doing similar things like where, where,

744
00:52:12,383 --> 00:52:15,823
where people order him shit from a menu somewhere or, or,

745
00:52:15,823 --> 00:52:19,423
or did you see that was sitting in an airport and like,

746
00:52:19,423 --> 00:52:23,023
here's a QR code for the, our menu. And then people started ordering stuff.

747
00:52:23,543 --> 00:52:25,683
And yeah. And of course the,

748
00:52:25,743 --> 00:52:28,643
just funding what he's doing by,

749
00:52:28,743 --> 00:52:32,603
by showing people a QR code in the, in the live video. And yeah.

750
00:52:33,143 --> 00:52:34,103
Yeah. Yeah.

751
00:52:34,103 --> 00:52:41,323
And I think that's what's so fun about YouTube as a medium versus every other media is you can still do these very cinematic.

752
00:52:42,103 --> 00:52:45,443
I call it like soap opera tune in every day or every week thing.

753
00:52:45,443 --> 00:52:52,143
But because the turnarounds are so fast, so much faster than like a real TV show, you can get audience participation in there.

754
00:52:52,463 --> 00:52:54,283
Kind of like how streamers do it, right?

755
00:52:54,483 --> 00:53:01,743
The only thing is like the live streaming thing is like a whole different niche where they just turn a camera on for six hours and there's no like very clear story to follow.

756
00:53:01,743 --> 00:53:07,783
this would have like a clear story but you know if you scan a qr code and you message me a comment

757
00:53:07,783 --> 00:53:12,323
then it would be in the episode two days from now or something right so you would be able to feel

758
00:53:12,323 --> 00:53:18,423
like you're a part of it yeah live streaming is a completely different thing and if it feels

759
00:53:18,423 --> 00:53:24,823
different i think yeah no and uh yeah i mean whenever i record something i'm more relaxed

760
00:53:24,823 --> 00:53:31,643
because i know i i can remove stuff like just i never do but but just the feeling that you can

761
00:53:31,643 --> 00:53:41,763
I think it's I'm also not nearly as well spoken, even in podcasts or lives as I am when I just write myself a script and remember it.

762
00:53:41,863 --> 00:53:46,303
I've had this whole trying to get filler words out of my vocabulary.

763
00:53:46,723 --> 00:53:56,363
You probably don't have this issue, but so many younger people do because it's just this weird cadence we have where we say like and, you know, and it's every second sentence.

764
00:53:56,363 --> 00:54:07,443
And I think part of it is this pressure to talk fast because you seem smarter when you talk fast or there's just people we watch that talk really fast and not really think about the words coming out of your mouth.

765
00:54:07,563 --> 00:54:19,123
So you fill all your sentences with like, you know, and so, but, and just taking a minute, you know, low time preference to say, hey, the ideas can come out of your mouth slower.

766
00:54:19,643 --> 00:54:21,363
You don't have to fill it with filler words.

767
00:54:22,043 --> 00:54:24,763
It's liberating, but it's very hard to adapt to.

768
00:54:24,763 --> 00:54:27,383
It's like thinking about breathing, you know, manually breathing.

769
00:54:27,383 --> 00:54:28,323
Are you breathing enough today?

770
00:54:28,443 --> 00:54:29,583
Did you drink enough water today?

771
00:54:29,683 --> 00:54:30,803
Did you say like too much?

772
00:54:31,343 --> 00:54:33,323
Yeah, I know what you mean.

773
00:54:33,823 --> 00:54:40,343
But that's also like, well, whenever I do, that became clear after X amount of X number

774
00:54:40,343 --> 00:54:45,663
of conferences in a year, I realized that I had to start improvising like everything

775
00:54:45,663 --> 00:54:52,143
like, and I had to remove text from all the slides because I got distracted by text on

776
00:54:52,143 --> 00:54:52,283
them.

777
00:54:52,323 --> 00:54:53,603
So I could just have pictures.

778
00:54:53,603 --> 00:55:00,043
and if I had pictures I could uh improvise around the pictures and then it had some form of it was

779
00:55:00,043 --> 00:55:06,403
somewhat coherent but it's still improvising and like improvising is this yeah and improvisation

780
00:55:06,403 --> 00:55:12,343
is like the skill to if you can improvise you can do anything anywhere so like that's the skill

781
00:55:12,343 --> 00:55:17,123
to there's been like being a jazz musician you know you can you can have a gig anywhere

782
00:55:17,123 --> 00:55:19,283
and just do stuff.

783
00:55:19,283 --> 00:55:23,463
And yeah, if I can do that, I can do anything.

784
00:55:23,463 --> 00:55:25,563
So like, yeah, I'd like to practice more.

785
00:55:25,563 --> 00:55:28,363
It's the number one trait of successful people

786
00:55:28,363 --> 00:55:29,763
is adaptability, right?

787
00:55:29,763 --> 00:55:32,903
And to put yourself, it's uncomfortable

788
00:55:32,937 --> 00:55:38,057
But to put yourself in situations where you have to improvise is a really good way of training that muscle.

789
00:55:38,057 --> 00:55:46,437
One of the things I get hung up on is if something doesn't go my way, I'm like racking my brain trying to figure out what went wrong instead of figuring out what do I do next, right?

790
00:55:46,757 --> 00:55:48,597
You have to be able to do that.

791
00:55:49,337 --> 00:55:51,897
It rewires you like the heat of the moment.

792
00:55:52,337 --> 00:55:52,517
Yeah.

793
00:55:52,697 --> 00:55:53,797
But it's all good fun.

794
00:55:54,057 --> 00:56:00,697
I mean, yeah, there are all these other tricks, like imagining that the audience is naked, for instance.

795
00:56:00,697 --> 00:56:03,117
and stuff like that.

796
00:56:03,317 --> 00:56:06,037
If you want to find local Bitcoin communities,

797
00:56:06,277 --> 00:56:08,137
other Bitcoiners, Bitcoin merchants,

798
00:56:08,337 --> 00:56:09,897
and Bitcoin events in your area,

799
00:56:10,177 --> 00:56:11,537
there's no better way to do that

800
00:56:11,537 --> 00:56:13,237
than through the Orange Pill app.

801
00:56:13,797 --> 00:56:14,237
Wait a minute.

802
00:56:14,557 --> 00:56:15,937
It's not the Orange Pill app anymore.

803
00:56:16,097 --> 00:56:17,297
It's Club Orange.

804
00:56:17,637 --> 00:56:19,497
Club Orange is an omni app

805
00:56:19,497 --> 00:56:21,017
that includes a lot of features,

806
00:56:21,157 --> 00:56:23,297
including a list of events,

807
00:56:23,637 --> 00:56:26,017
a wallet where you can send and receive

808
00:56:26,017 --> 00:56:27,817
SATs over the Lightning Network.

809
00:56:28,097 --> 00:56:29,737
You can even geosap areas

810
00:56:29,737 --> 00:56:33,517
so you can send sats to a whole bunch of people in one single area.

811
00:56:33,677 --> 00:56:36,057
You can also tap sap while you're chatting to someone,

812
00:56:36,217 --> 00:56:39,637
which is a new feature that I don't believe exists anywhere else.

813
00:56:39,817 --> 00:56:43,557
Overall, a fantastic app for connecting Bitcoiners all around the world.

814
00:56:43,557 --> 00:56:46,857
So go to cluborange.org and sign up today.

815
00:56:47,137 --> 00:56:48,017
You won't regret it.

816
00:56:48,257 --> 00:56:49,517
It's not just a gay dating app.

817
00:56:49,717 --> 00:56:50,877
It's everything else too.

818
00:56:51,417 --> 00:56:52,497
You can use it.

819
00:56:53,217 --> 00:56:54,177
Forget about that.

820
00:56:54,617 --> 00:56:55,297
Go and sign up.

821
00:56:55,937 --> 00:56:57,437
Cluborange.org.

822
00:56:57,437 --> 00:57:01,737
If you want to really secure your Bitcoin, you should check out the Bitcoin Advisor.

823
00:57:02,137 --> 00:57:06,877
They have never lost a single set and they take care of your stack together with you.

824
00:57:07,077 --> 00:57:08,917
They can't use your stack. That's impossible.

825
00:57:09,357 --> 00:57:11,557
But they can help you with inheritance planning.

826
00:57:11,657 --> 00:57:13,677
They can help you huddle the Bitcoin long term.

827
00:57:13,937 --> 00:57:16,557
So go to thebitcoinadvisor.com to find out more.

828
00:57:16,997 --> 00:57:17,517
And brush your teeth.

829
00:57:18,677 --> 00:57:20,377
Another thing about YouTube.

830
00:57:20,617 --> 00:57:25,217
Do you think Bitcoiners and Bitcoin content has actually been suppressed on YouTube?

831
00:57:25,217 --> 00:57:27,697
and is it still, if it ever was?

832
00:57:27,857 --> 00:57:28,777
Hard to say, of course.

833
00:57:30,397 --> 00:57:32,197
There's a bunch of things going on with that.

834
00:57:32,397 --> 00:57:35,897
I'll start with this, that one of the issues that we have

835
00:57:35,897 --> 00:57:38,537
is there's so many bots in the comments

836
00:57:38,537 --> 00:57:42,297
and I wouldn't be surprised if it sets off YouTube's algorithm

837
00:57:42,297 --> 00:57:44,417
or like YouTube's moderation features

838
00:57:44,417 --> 00:57:46,997
because I know like BTC Sessions was taken off

839
00:57:46,997 --> 00:57:48,597
and Simply Bitcoin was taken off.

840
00:57:49,357 --> 00:57:51,597
And I don't know, you know, I can't tell you why,

841
00:57:51,697 --> 00:57:53,497
but the one thing that those channels have in common

842
00:57:53,497 --> 00:57:58,957
and we have this too, is that we're constantly removing these like, check out this random coin.

843
00:57:59,117 --> 00:58:04,937
And it's like 20 comments will come in one minute. And I don't understand. It's willful negligence.

844
00:58:05,017 --> 00:58:09,137
Like I know that YouTube can build something very easy to detect that stuff and just kill it.

845
00:58:09,517 --> 00:58:14,717
It's like 20 comments from profiles that have no other activity. So you're telling me that doesn't

846
00:58:14,717 --> 00:58:19,417
raise alarms for auto deletion. That's crazy. So they let that stuff slide. And then I think

847
00:58:19,417 --> 00:58:24,197
their own algorithm kills the content because it looks like a bunch of fake interactions.

848
00:58:24,997 --> 00:58:30,437
And YouTube can tell when you, if I bought comments for a video or I bought views, YouTube

849
00:58:30,437 --> 00:58:33,457
would know, right? It's just like, well, they definitely know when other people are being

850
00:58:33,457 --> 00:58:37,617
spammed and they're not doing anything about it, but maybe they're cannibalizing the content.

851
00:58:37,617 --> 00:58:42,897
The other thing I would say is in terms of censorship of the content, no, I don't think so.

852
00:58:42,897 --> 00:58:58,237
Um, when I look at the size of the niche, I think there's under, I would say there's under 70,000 people worldwide who consume Bitcoin YouTube content on a semi-weekly basis.

853
00:58:58,417 --> 00:59:11,277
It sounds very small, but I would imagine, you know, I don't know how many Bitcoiners there are, but I would say like under half a million people have read a Bitcoin book or two, you know, and seriously think about it and care about it so much.

854
00:59:11,277 --> 00:59:18,957
so when i see videos and they you know get anywhere between 10 000 to like 100 000 in our

855
00:59:18,957 --> 00:59:23,737
niche i think yeah that's probably right um i don't think that's youtube throttling us

856
00:59:23,737 --> 00:59:29,297
i also think that as a niche there's a lot of topics that are so much bigger than us like one

857
00:59:29,297 --> 00:59:33,977
of the stats i throw out is i'm i you know i've gotten into anime recently and there's this one i

858
00:59:33,977 --> 00:59:39,157
watch called jujitsu kaisen and it's like i would say it's like a top 30 anime it's not a massive

859
00:59:39,157 --> 00:59:46,757
one, but it's still ongoing. I see people writing video essays about this anime that, again, not as

860
00:59:46,757 --> 00:59:53,077
many people watch this anime as own Bitcoin, I would say. But the video essays about an anime,

861
00:59:53,597 --> 00:59:57,437
just a voiceover from some guy talking about how he loved the latest episode,

862
00:59:58,477 --> 01:00:04,177
600,000, 700,000 views. I have not seen a Bitcoin video get 600,000 or 700,000 views on YouTube.

863
01:00:04,177 --> 01:00:09,657
Maybe the best Michael Saylor Bitcoin magazine conference video will crack that.

864
01:00:09,817 --> 01:00:10,777
Nothing else will.

865
01:00:11,097 --> 01:00:15,177
Not a podcast, not Natalie Brunel, not Simply Bitcoin, not me, not Sessions.

866
01:00:15,637 --> 01:00:17,997
We're lucky if we crack 100K on something.

867
01:00:18,117 --> 01:00:20,557
That's like a really big thing to crack 100K.

868
01:00:21,297 --> 01:00:28,417
So I think the reason behind that is that there's no interest in Bitcoin as a subject if you're not an active investor.

869
01:00:28,417 --> 01:00:46,605
It very like we can try and talk to people about how oh it liberates you know countries that have bad financial systems or you know what is it called Remittances We can talk about the philosophical aspects of Bitcoin but none of these things have any appeal to anyone who is not actively buying Bitcoin

870
01:00:46,605 --> 01:00:54,545
In fact, the things that have more appeal are the thing that has universal appeal that has much more appeal than talking about how great Bitcoin is, is how bad it is.

871
01:00:54,545 --> 01:00:57,505
because there's way more people that can relate to not buying it

872
01:00:57,505 --> 01:01:00,245
than there are people who actually own it, right?

873
01:01:00,345 --> 01:01:01,765
So that content will do better.

874
01:01:02,625 --> 01:01:03,685
Maybe that's the clickbait then.

875
01:01:03,985 --> 01:01:06,045
Maybe that's the clickbait is talk about how it's a scam

876
01:01:06,045 --> 01:01:09,145
and then Trojan horse people into being how it's not.

877
01:01:09,145 --> 01:01:13,645
But I see CoffeeZilla and GoodWork and Reason TV

878
01:01:13,645 --> 01:01:17,365
and a lot of channels make videos about Bitcoin scammers

879
01:01:17,365 --> 01:01:19,945
or Bitcoin heists or whatever.

880
01:01:20,125 --> 01:01:21,505
And those videos get lots of views.

881
01:01:21,685 --> 01:01:22,425
Yeah, yeah.

882
01:01:22,425 --> 01:01:24,585
because they're not trying to sell me on Bitcoin.

883
01:01:24,805 --> 01:01:26,185
They're trying to actually tell me about,

884
01:01:26,765 --> 01:01:28,505
don't worry, you didn't really miss it

885
01:01:28,505 --> 01:01:31,385
because it's all a bunch of thieves and crooks anyways, right?

886
01:01:31,505 --> 01:01:31,865
Yeah, yeah.

887
01:01:32,045 --> 01:01:33,525
It just reaffirms my biases.

888
01:01:34,445 --> 01:01:35,405
And that's really like-

889
01:01:35,405 --> 01:01:35,765
Oh, really, I'm a bit boy.

890
01:01:36,565 --> 01:01:37,625
Even within the Bitcoin niche,

891
01:01:37,705 --> 01:01:39,245
that's why people watch Bitcoin content

892
01:01:39,245 --> 01:01:42,125
is like they're just trying to reaffirm beliefs all the time.

893
01:01:42,205 --> 01:01:43,205
Like when you're watching content,

894
01:01:43,385 --> 01:01:45,285
like you're so much more likely to click something

895
01:01:45,285 --> 01:01:47,165
that has the word you in it

896
01:01:47,165 --> 01:01:49,185
because you feel like you're being talked to directly

897
01:01:49,185 --> 01:01:50,825
and you're so much more likely to view something.

898
01:01:50,825 --> 01:01:55,705
that's why like all these channels they talk about price predictions because they're just

899
01:01:55,705 --> 01:02:00,925
trying to reaffirm this belief that we have that we made the best decision ever and they're trying

900
01:02:00,925 --> 01:02:05,845
to get some expert to to reaffirm that for us and then the people who hate bitcoin are just looking

901
01:02:05,845 --> 01:02:11,805
for affirmation that oh i didn't really miss it this whole thing's a scam so it's it's very easy

902
01:02:11,805 --> 01:02:16,745
to actually as a creator just fall into those traps of just playing to people's like fears and

903
01:02:16,745 --> 01:02:21,365
desires. But, you know, I would implore people like have fun with it every now and then don't

904
01:02:21,365 --> 01:02:27,205
make it your whole career because essentially at the same time as you might be getting views from

905
01:02:27,205 --> 01:02:31,245
that content, people will not develop a personal relationship with you because you're just selling

906
01:02:31,245 --> 01:02:36,985
people like dream or hate, you know, it has nothing to do with you. It has to do with this

907
01:02:36,985 --> 01:02:41,385
like drug that you're selling people. So people, people don't really like care about their drug

908
01:02:41,385 --> 01:02:45,805
dealer. They just want more drugs. Oh, that's a good way of putting it. I mean,

909
01:02:45,805 --> 01:02:50,805
And yeah, it sells, but it's not necessarily a good thing.

910
01:02:50,805 --> 01:02:57,185
Now I saw this video about BitBoy Crypto and someone who had a fight with him and it's

911
01:02:57,185 --> 01:02:59,205
just disaster porn in a way.

912
01:02:59,205 --> 01:03:02,685
And I guess blackpilling sells a lot too.

913
01:03:02,685 --> 01:03:07,705
And I kind of hate blackpilling conspiracy videos and people who say that everything's

914
01:03:07,705 --> 01:03:09,045
going to shit all the time.

915
01:03:09,045 --> 01:03:12,805
Like hopeful messages aren't as well received.

916
01:03:12,805 --> 01:03:17,705
that's a pity because hope is a rational choice at the end of the day and we should be hopeful

917
01:03:17,705 --> 01:03:25,785
yeah well yeah i you know i'm mixed on that i i do think that if you want to look through the

918
01:03:25,785 --> 01:03:29,705
world through that lens that like there's a lot of successful people and their whole career is

919
01:03:29,705 --> 01:03:34,585
like blackpilling you can you can see that but also you know some of the most successful people

920
01:03:34,585 --> 01:03:39,525
are like motivational coaches like david goggins and and all these people who write really

921
01:03:39,525 --> 01:03:45,605
inspirational and hopeful stuff it's just very hard to apply that to i guess maybe finance because

922
01:03:45,605 --> 01:03:48,805
yeah like what is there to look forward to everything seems to be getting more expensive

923
01:03:48,805 --> 01:03:53,205
and i don't get paid enough right am i really gonna listen to a coach tell me like if you just

924
01:03:53,205 --> 01:03:56,645
buy bitcoin it's all gonna be okay there is a market for that i mean that's what all the price

925
01:03:56,645 --> 01:04:02,245
prediction and the 0.1 bitcoin meme is about but i also think that you get to a point where there's

926
01:04:02,245 --> 01:04:08,405
so much blackpilling that you stand out very well if you make something hopeful it's like if everyone

927
01:04:08,405 --> 01:04:14,145
is talking about how, you know, these secret people in government are destroying us and

928
01:04:14,145 --> 01:04:18,385
everything is a conspiracy and the Jews are behind all these things.

929
01:04:18,485 --> 01:04:19,645
There's nothing we can do about it.

930
01:04:19,905 --> 01:04:25,085
Then if you make a video about, hey, here's this couple that like left society and they

931
01:04:25,085 --> 01:04:26,345
built like a home off grid.

932
01:04:26,845 --> 01:04:28,805
Why do those videos do 20 million views?

933
01:04:28,805 --> 01:04:30,665
Because people are looking for hope.

934
01:04:30,765 --> 01:04:32,125
There's just not that much out there.

935
01:04:32,125 --> 01:04:36,025
And then you go back into supply and demand again, where, you know, if everything is doom

936
01:04:36,025 --> 01:04:40,645
in gloom and you're offering something that's hopeful, like there's going to be a lot of

937
01:04:40,645 --> 01:04:43,385
demand for that and not much supply in that situation.

938
01:04:43,765 --> 01:04:49,305
So I'd rather be on the side of history that makes hopeful content, even if sometimes it

939
01:04:49,305 --> 01:04:50,265
feels like propaganda.

940
01:04:50,265 --> 01:04:56,145
I'd rather be on that side of irrational hope than irrational fear.

941
01:04:57,745 --> 01:04:58,685
Yeah, yeah.

942
01:04:58,745 --> 01:04:59,465
Cheers to that.

943
01:04:59,565 --> 01:05:01,425
I mean, absolutely, 100 percent.

944
01:05:01,805 --> 01:05:03,545
And I don't think it is irrational.

945
01:05:03,545 --> 01:05:06,885
I think it's absolutely rational because you're going to die anyway.

946
01:05:07,045 --> 01:05:08,705
So you might as die, well, die hopeful.

947
01:05:09,345 --> 01:05:13,245
Yeah, this is like, I, you know, I always try and look at, I'm a glass half full guy.

948
01:05:13,685 --> 01:05:18,585
Something that has been really interesting to observe is that these people who are leaving

949
01:05:18,585 --> 01:05:20,985
the grid, like there's such demand for that content.

950
01:05:21,125 --> 01:05:26,185
If I went out and I found some people around me who, you know, built their own homestead,

951
01:05:27,145 --> 01:05:27,985
millions of views.

952
01:05:28,145 --> 01:06:00,693
People love that stuff because everyone in their head like oh I want to do that someday Very few people have the courage to take the leap with like a whole family or something like that But people watch that stuff And it like it good to know that now more than any other time in history it been more feasible to completely disconnect And people don realize that like yes we have technologies and hyper loops and all these cool things when you live in a city that make life convenient But also energy production has never been cheaper It gotten wildly more efficient to just buy a plot of land

953
01:06:00,713 --> 01:06:06,233
and generate your own power you can collect rain water so easily you can order parts for anything

954
01:06:06,233 --> 01:06:12,393
to live off great off of freaking amazon now like that is so cool you had to chop down your own

955
01:06:12,393 --> 01:06:18,153
trees and and like you know if you wanted to get parts for a well you had to ship them from europe

956
01:06:18,153 --> 01:06:23,913
like only like 20 or 30 years ago and now it's like it's on your door in a day right so it's so

957
01:06:23,913 --> 01:06:28,953
easy to completely build your own independence now and people really take that you know for granted

958
01:06:28,953 --> 01:06:35,533
it or they don't even realize they have the tools now no and i mean that's what bitcoin is even if

959
01:06:35,533 --> 01:06:42,093
it even if you don't go out and you know solar panel fuel your barn and raise your own cattle

960
01:06:42,093 --> 01:06:47,313
you can still get out of the hamster's wheel get out of the rat race and start living on a bitcoin

961
01:06:47,313 --> 01:06:53,273
standard that's it's what it's all about it's like reclaiming your independence so no no it's uh

962
01:06:53,273 --> 01:07:00,453
Yeah, maybe these are some new ways of framing this type of content in the future.

963
01:07:00,693 --> 01:07:04,173
Gridless actually means sets the standard more than anything.

964
01:07:04,753 --> 01:07:06,993
Yeah, and building these communities too.

965
01:07:07,253 --> 01:07:13,513
Like, I want to be careful about calling them communes because that sounds like a hippie thing, but I'm seeing it everywhere.

966
01:07:14,113 --> 01:07:18,173
Madeira, Rob and Sylvia are building this great thing in Madeira.

967
01:07:18,753 --> 01:07:22,913
And I'm hearing all the time, Bitcoin, oh yeah, I just bought like 20 acres.

968
01:07:22,913 --> 01:07:24,033
I want to do something on it.

969
01:07:24,113 --> 01:07:29,413
I have a little plot of land on an island and I'm like, man, a little Bitcoin retreat coming up.

970
01:07:29,633 --> 01:07:35,973
So I think we're all going to have our own little ways, you know, to interact with each other more in person in the next few years.

971
01:07:35,973 --> 01:07:37,913
We're all waiting for the Bitcoin price to go up.

972
01:07:38,033 --> 01:07:39,813
But look at Isabella.

973
01:07:39,993 --> 01:07:44,593
You know, she's got this with her with her fiance, this whole resort now in Mexico.

974
01:07:44,593 --> 01:07:50,713
And they're throwing Bitcoin retreats like every couple of weeks now, you know, so we're all opting out.

975
01:07:50,833 --> 01:07:52,193
And now there's physical places to it.

976
01:07:52,193 --> 01:07:53,653
It's not just the money lives in our head.

977
01:07:53,733 --> 01:07:54,513
That's fine.

978
01:07:54,593 --> 01:07:56,573
But the community can't live in your head all the time.

979
01:07:56,633 --> 01:07:58,213
You have to have in-person community.

980
01:07:58,433 --> 01:08:02,253
And they're all popping up in all these different cities now, which is super cool.

981
01:08:03,653 --> 01:08:03,813
Yeah.

982
01:08:03,893 --> 01:08:04,873
And it's so easy.

983
01:08:04,873 --> 01:08:11,273
I know of at least three different travel conseguer services that take Bitcoin.

984
01:08:11,593 --> 01:08:13,873
I'm using the shopping bit one, by the way.

985
01:08:14,393 --> 01:08:17,753
And they arrange everything hotels and flight wise.

986
01:08:18,333 --> 01:08:21,253
So I can totally live off a Bitcoin standard.

987
01:08:21,253 --> 01:08:29,513
And whenever I go to a conference where I get everything paid for, I just send them the contact and they sort it out.

988
01:08:29,693 --> 01:08:31,993
And it's available to everyone.

989
01:08:32,653 --> 01:08:35,673
And you can totally go and live off of your Bitcoin on Madeira.

990
01:08:35,893 --> 01:08:40,613
You can order the entire trip and you can live off of it there, like easily.

991
01:08:41,513 --> 01:08:45,913
And it's within the EU, which is becoming this totalitarian state.

992
01:08:46,033 --> 01:08:50,133
But still, you can live on a Bitcoin standard in a paradise island in Europe.

993
01:08:50,133 --> 01:08:57,413
And it's just insane that people don't know this, but we already live as Bitcoiners in the world.

994
01:08:58,213 --> 01:09:01,393
We're already living out this sovereign individual thesis.

995
01:09:01,913 --> 01:09:02,693
And it's beautiful.

996
01:09:03,353 --> 01:09:09,593
I love, and I always come back to this, how Bitcoin thrives in adversarial environments.

997
01:09:10,293 --> 01:09:17,473
To me, the worst thing that has happened to Bitcoin in America has been the whole like, oh, Trump supports it now.

998
01:09:17,553 --> 01:09:18,193
It's all good.

999
01:09:18,293 --> 01:09:19,273
Like support from the administration.

1000
01:09:19,953 --> 01:09:22,253
What does America gain from that in the last year?

1001
01:09:22,393 --> 01:09:24,933
Okay, we were promised a Bitcoin reserve that we never got.

1002
01:09:25,093 --> 01:09:29,553
It looks like now the Genius Act is not going to exempt Bitcoin from small transactions.

1003
01:09:29,553 --> 01:09:33,533
So, you know, there's absolutely no progress in that regard.

1004
01:09:33,973 --> 01:09:37,473
Meanwhile, you go to Europe and there's like some totalitarian stuff going on there.

1005
01:09:38,013 --> 01:09:39,993
But look at all the Bitcoin stuff that's coming out of that.

1006
01:09:40,073 --> 01:09:40,853
You got Vexel.

1007
01:09:40,973 --> 01:09:43,153
You have all these places that are living on the Bitcoin standard.

1008
01:09:43,313 --> 01:09:44,093
You got Prague.

1009
01:09:44,493 --> 01:09:48,193
Like, these Bitcoiners just building so much in Europe.

1010
01:09:48,193 --> 01:09:51,253
And it's like the more that it gets clamped down on,

1011
01:09:51,353 --> 01:09:53,593
the better the innovation is.

1012
01:09:53,893 --> 01:09:55,133
And I love that.

1013
01:09:55,293 --> 01:09:57,553
Like there's no other niche like that.

1014
01:09:57,573 --> 01:09:59,413
Because I think if you apply that thing to AI,

1015
01:10:00,393 --> 01:10:02,953
the innovation just kind of like moves,

1016
01:10:03,053 --> 01:10:04,753
but it does tend to centralize.

1017
01:10:04,813 --> 01:10:06,333
So it's like, okay, if the US decides

1018
01:10:06,333 --> 01:10:07,453
they're going to clamp down on AI,

1019
01:10:08,013 --> 01:10:10,753
well, then China will just benefit from all that.

1020
01:10:10,813 --> 01:10:13,433
And it's sort of this like zero sum game,

1021
01:10:13,673 --> 01:10:15,413
but Bitcoin's not like that at all,

1022
01:10:15,573 --> 01:10:17,713
where it's like, okay, if you clamp down on it,

1023
01:10:18,193 --> 01:10:20,353
Well, you're just you're banning yourself from Bitcoin.

1024
01:10:20,353 --> 01:10:24,313
And then also you're still going to have people that are going to just skirt around it, which

1025
01:10:24,313 --> 01:10:25,313
is cool, right?

1026
01:10:25,313 --> 01:10:26,313
You can't do that with AI.

1027
01:10:26,313 --> 01:10:29,013
If the government clamps down on data centers like the AI developments cooked, you're not

1028
01:10:29,013 --> 01:10:30,753
going to see a bunch of innovation come out of the US.

1029
01:10:30,753 --> 01:10:43,120
But if the US decides to clamp down heavy on Bitcoin you bet your butt that Americans are going to build some really cool stuff from it Yeah I mean Vexel is there because of the ban on local Bitcoins which was

1030
01:10:43,120 --> 01:10:49,660
the same service, but centralized and not peer-to-peer enough. And B2C Pay server is there

1031
01:10:49,660 --> 01:10:56,020
because of BitPay that was a centralized thing that tried to, they were part of the SegWit2x

1032
01:10:56,020 --> 01:11:01,360
agreement, the New York agreement thing, the cartel who tried to ruin Bitcoin back in the

1033
01:11:01,360 --> 01:11:07,480
block size wards. So like, well, it's funny that you should say this because I ask a lot of my

1034
01:11:07,480 --> 01:11:12,960
guests, especially the political ones, like what do you prefer, a pro-Bitcoin politician or an

1035
01:11:12,960 --> 01:11:17,440
anti-Bitcoin politician? And the answer is absolutely not as straightforward as you might

1036
01:11:17,440 --> 01:11:24,260
think. And strategic reserves. Why the fuck do you want governments to own Bitcoin in the first

1037
01:11:24,260 --> 01:11:30,940
place? Like they're the last people in the world that I want to have to own Bitcoins. I mean,

1038
01:11:30,940 --> 01:11:34,940
Bitcoin is for enemies, but that doesn't mean I want my enemies to have Bitcoin.

1039
01:11:35,220 --> 01:11:36,680
I don't want them to have anything.

1040
01:11:37,420 --> 01:11:38,660
They're still my enemies.

1041
01:11:38,940 --> 01:11:40,160
So never understood that.

1042
01:11:40,340 --> 01:11:51,500
If anything, it would be like if there was ever a politician that promised to put in a constitution somewhere that the capital gains tax on Bitcoin is completely absurd, which it is.

1043
01:11:51,760 --> 01:11:57,960
Then, yeah, that politician might even get my vote if I ever go to vote again, which I find very unlikely.

1044
01:11:57,960 --> 01:12:01,540
I don't think popularity contests make theft more ethical

1045
01:12:01,540 --> 01:12:04,300
That's been something I've been contending with

1046
01:12:04,300 --> 01:12:07,020
With the whole like democracy thing

1047
01:12:07,020 --> 01:12:10,520
Yeah, the last taboo subject

1048
01:12:10,520 --> 01:12:11,820
Yeah, yeah

1049
01:12:11,820 --> 01:12:15,640
No, I've been a little bit monarch-pilled recently

1050
01:12:15,640 --> 01:12:18,500
I think all the Bitcoiners have sort of like come to that

1051
01:12:18,500 --> 01:12:20,500
It's like, okay, this works a little bit

1052
01:12:20,500 --> 01:12:22,540
Yeah, absolutely

1053
01:12:22,540 --> 01:12:24,640
Julian, it's been great talking to you

1054
01:12:24,640 --> 01:12:25,720
And wish you all the best

1055
01:12:25,720 --> 01:12:27,420
Looking forward to seeing the action movie

1056
01:12:27,420 --> 01:12:29,200
and everything else that's coming here.

1057
01:12:29,420 --> 01:12:32,400
And when will I see you in real life next time?

1058
01:12:32,640 --> 01:12:34,480
Like, are you coming to El Salvador in January?

1059
01:12:34,980 --> 01:12:35,840
Probably not.

1060
01:12:37,040 --> 01:12:37,500
You should.

1061
01:12:38,100 --> 01:12:38,580
I'd like to.

1062
01:12:38,660 --> 01:12:39,980
It's just a hassle from,

1063
01:12:40,080 --> 01:12:41,880
it's probably a hassle from Europe to get there.

1064
01:12:41,940 --> 01:12:42,660
What am I talking about?

1065
01:12:43,100 --> 01:12:45,580
It's, yeah, I've gone there a lot.

1066
01:12:45,700 --> 01:12:47,620
And so for me, it's sort of like,

1067
01:12:47,640 --> 01:12:48,920
I need a really good reason to go back,

1068
01:12:49,020 --> 01:12:51,540
but maybe I might do it in February actually,

1069
01:12:51,540 --> 01:12:52,240
because we are,

1070
01:12:52,500 --> 01:12:55,880
we're actually working with the Bitcoin office there.

1071
01:12:55,880 --> 01:12:59,320
They're sponsoring next year Exit Manual and BTC Isla.

1072
01:12:59,540 --> 01:13:05,600
And I know that one of the things they want us to kind of highlight, which is kind of interesting, is all the NVIDIA chips that they're getting.

1073
01:13:05,680 --> 01:13:09,360
They got this like first E300 or something.

1074
01:13:09,680 --> 01:13:10,500
So that's cool.

1075
01:13:10,620 --> 01:13:13,280
But I don't think I'll be making it for the plan B, unfortunately.

1076
01:13:13,640 --> 01:13:17,820
But beyond that, I will be at, will you be in Vegas for 26?

1077
01:13:18,620 --> 01:13:20,360
No, I don't do shit conferences.

1078
01:13:21,080 --> 01:13:22,040
Fair enough, fair enough.

1079
01:13:22,040 --> 01:13:28,040
i yeah i don't i don't owe bitcoin magazine anything at this point i i i didn't like it last

1080
01:13:28,040 --> 01:13:33,480
year too much but what we always what we're getting into now is we're doing retreats afterwards so we

1081
01:13:33,480 --> 01:13:37,000
rent like a big house with like a bunch of bitcoiners and just hang out for like four or

1082
01:13:37,000 --> 01:13:43,160
five days we did the grand canyon last year and we're going to do zion i saw that i think yeah yeah

1083
01:13:44,280 --> 01:13:48,440
yeah we're gonna do zion uh this year but to me that's what i look forward to more than the

1084
01:13:48,440 --> 01:13:53,560
conference itself if i don't see you there i'll probably see you at prog yeah yeah yeah i'll be

1085
01:13:53,560 --> 01:13:58,040
at prog this year for sure yeah i'll be i'll be there too that's one that's on the schedule every

1086
01:13:58,040 --> 01:14:03,640
year that'll be my first prog it looks so good i've just missed it every year yeah yeah i'm

1087
01:14:03,640 --> 01:14:08,920
gonna show you around then and uh yeah you'll have to try and urq well the the the beer in in

1088
01:14:08,920 --> 01:14:15,320
prog is better than anywhere else on earth oh i'll have to try it yeah well yo thanks for thanks for

1089
01:14:15,320 --> 01:14:15,820
Thanks for having me on.

1090
01:14:15,900 --> 01:14:16,940
Really appreciate it.

1091
01:14:17,780 --> 01:14:18,460
My pleasure.

1092
01:14:20,400 --> 01:14:23,900
I always wish there was like more ways to connect with Bitcoiners in person,

1093
01:14:23,960 --> 01:14:24,380
but it's hard.

1094
01:14:24,440 --> 01:14:25,660
We all live all over the world.

1095
01:14:26,340 --> 01:14:28,040
One day we'll have our own country.

1096
01:14:28,180 --> 01:14:29,820
I don't know if it's El Salvador quite yet,

1097
01:14:30,020 --> 01:14:32,360
but we'll have it.

1098
01:14:32,420 --> 01:14:33,160
We'll hang lots.

1099
01:14:35,320 --> 01:14:36,180
We will.

1100
01:14:37,900 --> 01:14:39,320
Anywhere you want to send our listeners.

1101
01:14:39,320 --> 01:14:42,160
Yeah, that's the last question, I guess.

1102
01:14:42,440 --> 01:14:42,740
Yeah.

1103
01:14:42,740 --> 01:14:47,180
Yeah. We got a lot of stuff on, on get based. We all have our own channels,

1104
01:14:47,320 --> 01:14:50,340
BTC Isla for Isabella exit manual for myself.

1105
01:14:51,040 --> 01:14:54,000
Adam will be launching a new show, actually not about Bitcoin,

1106
01:14:54,100 --> 01:14:55,840
about Christianity and spirituality.

1107
01:14:55,840 --> 01:14:59,260
So that's going to be a fun one because we haven't done something outside of the

1108
01:14:59,260 --> 01:15:01,960
Bitcoin niche yet, but keep a lookout for that.

1109
01:15:02,040 --> 01:15:05,540
We'll advertise it on our own shows exit manual, BTC Isla,

1110
01:15:05,660 --> 01:15:08,260
but those are the ones to follow. So yeah, YouTube,

1111
01:15:08,520 --> 01:15:11,600
you'll find me on Twitter under kinetic underscore finance.

1112
01:15:13,460 --> 01:15:13,860
Fantastic.

1113
01:15:14,300 --> 01:15:15,320
Make sure to check it out.

1114
01:15:15,500 --> 01:15:17,220
Thank you very much, Julian, for this conversation.

1115
01:15:17,580 --> 01:15:19,280
This has been the Bitcoin Infinity Show.

1116
01:15:19,480 --> 01:15:20,020
Brush your teeth.

1117
01:15:20,400 --> 01:15:20,640
Goodbye.

1118
01:15:21,060 --> 01:15:21,540
Brush your teeth.

1119
01:15:21,620 --> 01:15:22,060
I like it.