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One of the things that we think is most important is they're just recognizing these characters and understanding words like Satoshi, Bitcoin, how, like understanding that terminology is just as important as anything else. And that's something that they're then comfortable with, you know, hearing the word Satoshi isn't going to be foreign to them.

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10 years down the line when maybe they're learning how an actual Bitcoin transaction works or

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who knows what. So it's just, if these characters that we create can bring comfort to a kid,

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five, 10, 15 years down the line, then we've done our job as kind of that early education

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side of things. Hello, everybody. Thank you so much for coming today for another episode of the

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Ben Wurman podcast. I appreciate you being here. Today, we have Scott from Shawmarie,

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which is a really cool new company that I'm going to let you do most of the explaining.

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I'm usually really good at doing deep research on these guests beforehand,

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but I've had a crazy last 24 hours.

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So I'm going to truly learn about this live with my listeners.

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So Scott, thank you so much for joining me today.

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No problem. Thanks for having me here, Ben.

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I'm happy to let everybody know about Sean Marie, including yourself.

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Amazing. So why don't we start with just a bit of backstory on your Bitcoin story,

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how you ended up getting into Bitcoin and then we'll shift into Shawmarine and where that came

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in and how that is your new project. Yeah, no problem. So my Bitcoin story starts back in kind

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of late 2017, early 2018. So kind of that class, if you will. I like to think of it as kind of the

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typical story from people that came in around then where you saw Bitcoin price going up, all the other

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altcoin prices going up as well, got sucked in. Lucky enough for myself, it was a pretty quick

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turnaround to recognize that Bitcoin was kind of the thing and everything else was a distraction,

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probably about a three or more four month process. So it didn't get burned too bad.

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I was about three years. So you already beat me.

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Hey, as long as it happens eventually, right? So yeah, probably about three or four months

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of kind of learning and kind of diving down that rabbit hole and then recognizing, okay,

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you know, Bitcoin is the focus. Let's learn as much about this as possible. And then that

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kind of coincided with the fact that my wife and I at the time were starting to think about

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creating a family and that whole side of things, which as we started going deeper down the Bitcoin

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rabbit hole recognized, you know, one day you want to be able to teach your kids about not just

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Bitcoin, but financial education and everything that's around it. And, you know, going back

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that many years now, there wasn't a ways to make that happen. Specifically speaking around Bitcoin,

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there was a few books out there for kids, but, but nothing much. Um, and so the, uh, the short

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version of that story, which I can dive deeper into is we kind of just said, what can we do

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ourselves to be able to one day teach our future kids, um, about Bitcoin and in a fun, low stakes

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manner. Um, so that's kind of how the two merged where kind of learned about Bitcoin dove down that

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I saw the value in it.

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My background before that was in a mixture of accounting.

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So I was a public accountant for three or four years.

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And then for about 15 years, I worked in the ed tech industry.

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So I kind of had a mixture of the math side of things and verifiability with audit and that sort of stuff mixed with the product creation side of things and creativity.

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So I enjoy creating things, but I also like black and white answers when it comes to math.

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So I like thinking of those combinations as being something that kind of preordained me to understanding about Bitcoin in a deeper way.

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Awesome. Awesome. And so I know you have a little girl, correct?

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You and your wife have a little girl.

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Two of them. Awesome.

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And so when did that come into the mix and how did that sort of change this mission path for you?

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Because I assume like Sean Maria is like definitely like a kids oriented project.

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So how did that change things?

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Yeah, so our oldest daughter was born in 2019.

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And then our youngest was born last year, 2024.

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So it's been fun seeing them learn about Bitcoin through their eyes, especially the older one.

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And so it came about just the fact that us learning about Bitcoin coincided with creating the family.

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And then we said, you know, let's create something.

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And so our game, which you can see back here, was our first project that we kind of put out there.

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And it was meant to be a fun, honestly, a fun side project to just kind of see what happens.

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So we launched officially in April of 2020.

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So we actually just celebrated our five-year anniversary of our first sale on April 6th.

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And so very, very recently.

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It's crazy that it's been five years, honestly.

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um so we you know we put the game out there it took about a year prior to that to create it neither

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my wife and i had ever created a game gone through a manufacturing process launched a website you

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know branding all that all that fun stuff that comes about it so a lot of learning gameplay

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testing it out between us and you know go back that many years we didn't we didn't know any other

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bitcoiners in san diego to test it with so we had family members that had to be uh come in and kind

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to help play the game, but they didn't know anything about Bitcoin. And the game itself

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teaches about Bitcoin mining. So kind of another layer deeper than that. So when we launched,

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it was really kind of crossing our fingers, hoping that we didn't miss anything and that,

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you know, somebody who knew deep knowledge about Bitcoin mining would, you know, coming back and

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say, Hey, you really messed this up. But actually the opposite happened where we had people deep in

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the Bitcoin mining space say, you know, I want to be able to use this game to onboard new employees

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or to onboard new investors.

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And we had people honestly say,

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this is the most simplistic way

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we've ever seen mining explained.

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And so those things obviously meant a lot

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hearing back at the time and gave us confidence

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and okay, we got this one down.

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Where can we go from here?

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That's super cool.

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And this is such a great tie-in to,

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I just recorded a conversation with Rob and Sylvia Brindad,

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who I'm sure you're aware of,

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run a place to be project over in madera portugal and one of the big points that they got across is

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that the best way to learn no matter your age is to do it through playing yep so this is a great

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example that it's a game like it's you're having fun and you're stealthily learning about bitcoin

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at the same time so could you walk us through exactly what this game is i know it's a card game

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could you break it down just for the parents out there that may be listening they're looking for

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fun games to get their kids yeah of course um and we do have so i'll break it down and then on our

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website there's a video which really helps break it down so everything i'll start by saying everything

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we've done related to shamray with the game or since creating things is done been using these

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characters that you see behind me and whatnot and so going back kind of to the gameplay testing is

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the game plays similar to the game of memory which we've probably all played as a kid where you're

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flipping over cards you're trying to find matches the player with the most matches wins but when we

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started creating the game itself where the name came from is a mixture of sha 256 so sha from sha

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256 mixed with mori the end of the word memory so that's the genesis of the name and um the gameplay

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is similar to memory so you have a stack of cards laid down face down on the uh the bottom there

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those are the uh the target cards so there's a target and a nonce so there's a nonce stack so

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for bitcoin mining for those that don't know the computers that are are mining the blocks they're

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Essentially, I'm going to break this down as simple as possible.

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They're guessing a number, which is called a nonce.

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And so in our case, instead of guessing numbers, we're trying to find matching characters.

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So there's 14 different monster characters that you see back here that are all there.

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So as a player flips over one of the cards, they need to find that matching one over there.

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As that happens, the target and the nonce match up.

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They create a hash, which then mines the next block.

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So there's a stock of cards that get lined up block by block.

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The goal of the game is to mine from the Genesis block up to the block out of 10.

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Each time that's done, the player who finds the match gets a reward.

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So you earn a Bitcoin reward and the player with the most rewards at the end of the game wins.

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But along the way, a couple of things can happen.

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One, there are attack cards that get played.

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So if your attack chain ever gets longer than the blockchain, it's 51% attack and the game's over for everybody.

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And so one thing that that shows, which we've heard from parents over and over again is, yes, this is an individual game where we're all competing to mine as many blocks as possible.

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But it's also collaborative in the sense that maybe we've, you know, we get to the block out of nine and we only got one more to go, but the attack chain comes in, we all lose.

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So when we get down to those lower levels, it actually behooves everybody to kind of play together to be able to make sure that we make it.

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And then, you know, whether you got one reward or five rewards, you got something.

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So just a side kind of learning experience for the kids that are playing you know not just learning about Bitcoin but learning about both collaboration and competitiveness at the same time I love that It a great analogy for just Bitcoin companies in the space and like different people who are all buying Bitcoin because it sort of a mix of competition and teamwork because all these Bitcoin companies they all

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want Bitcoin to succeed even though they're competing within their niches. So it's a really

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interesting dynamic. And I've worked at Bitcoin companies before where, you know, direct competitors

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or like we're posting memes with each other and having fun.

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You know, it's not like a cutthroat business.

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It's more like we all love being in Bitcoin

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and Bitcoin is going to create a better world

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with or without any of us,

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either of us on these different companies

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that we're working at.

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And it's really a cool vibe

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because it just brings people together more

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and it's all about fun and enjoying the process.

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No, it's true.

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It is all about fun.

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And, you know, I can speak firsthand to,

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like you said, in the Bitcoin community,

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when it comes to other companies,

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you know, 99.9% of the time,

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they're out there to work together. I don't see anybody as a competitive, you know, since we've

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launched, there's been other people who've started creating, whether it's games or books or whatever

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it is for kids, the more the merrier, you know, we're all supporting each other. It's a small

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ecosystem still. And so being able to support each other and recognize that we're all stronger

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together, especially at this point in time is definitely the case. And you see that over and

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over again through the years of talking to people and learning what they're doing and being able to

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find ways to work together. And especially in the niche of games, like you hardly ever

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would meet a parent who says, I'm only going to buy one game that's about Bitcoin. If they buy it

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and they really like it and their kids enjoy it, then they're going to want to fill out the whole

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game cabinet with a bunch of Bitcoin games. So it's a great gateway drug if they buy any of them

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and they want more because who doesn't like a really cool way to educate your kids on something

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super important and fun for everybody. So love hearing that. What are some of the best stories

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and testimonials you've heard from people who bought the game?

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So one of them is kind of, we just touched on just kind of how kids aren't just learning

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about Bitcoin, but learning about collaboration and that, that side of things.

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Others, you know, we hear people all the time saying, you know, it's helping to bring us

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together physically.

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You know, obviously everything is very digital now and we do every once in a while get asked

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the question, oh, you know, will you ever make a digital version of the game?

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And that sort of thing, which who knows, maybe down the line that would happen.

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It's not on our roadmap, but going back to the beginning, part of the reason,

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The reason why we created the game and everything else we've done since then as physical products isn't because we like having a garage full of books and games and everything taking up space.

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It's because we recognized, you know, this is for the families.

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We want families to be together physically and not, you know, behind a screen or that sort of thing.

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So hearing families say, you know, this is something we're able that's able to physically bring us together, you know, at night or on the weekends or whatever it may be is something that always warms the heart.

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One great story that we always heard, this goes back probably about five years now, it was back at the beginning was a family came up and they told us that they were playing one day.

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I think it was a mom and dad, they had two kids, and then the grandfather was also playing.

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And shortly, the grandfather had very limited or no knowledge of Bitcoin and mining coming into it.

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But he enjoyed playing and he enjoyed playing so much that within, I think it was like two or three weeks, he had gone out and set up his own at home Bitcoin miner, just on his own.

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just from the spur of the moment

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of learning about mining through playing.

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So while the game is focused on kids and families,

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there's no top age that can enjoy

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and start learning from it.

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And in some ways,

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it's the adults who need it the most.

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The kids, all this comes second nature to them.

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But being able to have adults start learning

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through simple things like games and books

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is something that is also valuable.

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Yeah, that's super awesome.

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And that's a great example of why it's all ages.

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every age likes to just play and have fun and that's how they have these new ideas spring into

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their head and take action like you said that's a super cool story and uh let's see so a different

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conference i'm sure that you've had your product at the conferences in the past so you've probably

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been able to watch this in person too like watch people actually play the game and see i can imagine

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like that's a super cool experience just like see people with their hands using this physical thing

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like you mentioned, because I personally, I hope that it never goes digital because I love the

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physical stuff. I keep seeing Bitcoiners following this pattern of doing the opposite of what the

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stereotype probably is of Bitcoiners being the shadowy super coders living in their basement and

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never going outside. It's really the opposite. Like Bitcoiners want to bring the physical world

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back and bring these human to human connections back. So what have you seen as you see people

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actually doing it and what they experience when they have something sit down and play together

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for the first time and not candy crush. Yeah, no, it's really fun. And being at conferences

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is probably one of the, if not the most exciting part about kind of creating all these things.

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We're typically at the Bitcoin conference every year. So this will be year five of being there.

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So we'll be in Vegas next month. Crazy to say it'll be here before we know it. But going back,

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So Bitcoin 2021 in Miami was our first time being there.

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We had made friends, actually going back to our earlier conversation, just making friends

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in the industry.

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So we had made friends with Des Dickerson, who at the time was at McCox doing video game

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stuff.

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Now she's at Thunder Games.

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But they had a whole gaming video game area set up in 2021.

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Worked with her to be able to have literally a small table, call it like a five by five

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little table where we could set up our game and start selling it to people. It was just my wife

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and I, and it was probably the most exhilarating and tiring 48 hours over those two days of our

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life outside of anything that had to do with our kids. Just constantly people coming over,

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learning about it, saying how different it was compared to everything else that was at the

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conference. That conference was coming off of everybody being locked down and being outside

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for the first time in many cases.

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So the vibes were high.

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And it was that conference was really what let us see,

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okay, this was more than just kind of a fun side project.

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There is an actual need for stuff like this

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out in the market.

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And that really is what spurned us.

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Came home and within a short period of time,

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we had written our first book

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and started that process to get it out there.

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So from that point on, like I said,

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we've been at the big conference every year

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and being able to go year over year

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and seeing the same people,

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seeing the same families coming over, whether they're buying something new or not, it doesn't

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matter. Sometimes they're just coming over and saying hi. And it's like seeing old friends that

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you see once a year and having them now start bringing, there's more kids that are coming to

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conferences. Bitcoiners are having babies everywhere, man. You can't stop them.

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Exactly. No, there's plenty of Bitcoin babies out there. There's plenty of kids now coming to

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conferences and we've been lucky enough to help set up and assist with some of those kids spaces.

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And this will be our third year of bringing our daughter along to the conference with us.

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So now she's working in the booth.

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We brought our baby last year.

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She was, what was she?

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Like six months old.

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So that was chaos.

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We're going to leave her, the younger one behind this time around, just because a one-year-old at a booth is a little harder than a six-month-old.

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They're walking around now, so can't contain them.

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But Charlotte will be with us again.

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And then hopefully next year Zoe can tag along when she's another year older.

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But being able to have it be a family affair.

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And I think it also helps, you know, we're, we're selling family products.

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So it's not like, you know, they're, you know, we're just some 60 or 70 year old person out

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there that created something random for, for families and they don't have kids themselves

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of age, but I think people enjoy getting to know us.

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They see that, you know, we're creating these from our heart.

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You know, our daughter all the time is grabbing our, our shirts or stuff like that and walking

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around with Satoshi.

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So it's actively being done in our house.

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And so there are testers, to be honest, like we create things for them and we say, okay, well, if they like it, then somebody else out there probably will.

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And let's see what happens.

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Yeah.

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You get to save a lot of money on research when you can just turn on a table and say, here, see if you have fun.

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Exactly.

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R&D is cheap.

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Love it.

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Love it.

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That's super cool.

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And that's such a cool dynamic of having a family project that you can all really work on together.

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And as you watch your daughters grow older and they'll understand more and more that this is like your group bonding and also a business like a Bitcoin business, which is super cool.

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Because a lot of parents out there are looking for ways to teach their young ones about Bitcoin.

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And I can't think of a cooler way than that just to have games that they get to play and also go out and go to these conferences, meet a bunch more people.

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So that's super cool.

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I can imagine like how has this changed your family dynamic?

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I know that your daughters were very young when it started, but I assuming like pre-Shamary and post is different because it brings people together in that way, just like you said, but even more so for you guys.

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Yeah, no, it's definitely changed.

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And not just Shhamary, just Bitcoin as a whole, you know.

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I truly, you know, Bitcoin isn't a get rich quick scheme.

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It's a get rich slow scheme.

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I buy by that mentality.

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And so going on um you know as long as we have and being able to stay focused on it um you know has let us not only do things like Shamri but also given our time back as a family in various ways and allowed me to you know

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be able to focus on building things around Shamri and being at home.

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We homeschool our kids.

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And so they're always around.

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We're always learning together, doing stuff together.

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And that's kind of what, you know, the biggest thing that Bitcoin as a whole has given back

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to us is time as a family and being able to utilize that in whatever manner we like, whether

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that's building stuff for the business or just going to a Padre game or doing whatever it is

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we're doing, having fun. And that's something that I think resonates with Bitcoiners, kind of that

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time value aspect, maybe more so than other people, or maybe it still resonates with those other

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people, but they don't know how to act on it to make it actually come to fruition. They want that

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time, but then they're stuck in the rat race of, well, I can't leave my job or I can't do this,

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or I can't do that. And it's not an easy thing. So I'm not trying to make it trivial,

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but your kids are only going to be the age they are once. And so you might as well do everything

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you can to make sure that you're able to build that life with them during those years when they

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look up to you more than anything else, however you want to build it. It's a fun thing to do as a

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family and just it lets them teach. So our younger daughter, Charlotte, she's typically selling

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bracelets and necklaces at our booth. And by selling, we mean it's a donation. She has a QR

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code to her lightning wallet and people can pay whatever they want. Whether it's 20 sats or 20,000

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sats, it doesn't matter, but it's taught her about selling. She's fearless when it comes to asking

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people if they want to buy something, which is a skill that will last her a lifetime. And so

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So if that's all we get out of this, then the value is there.

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Like she's learning about business and money and communication and sales and meeting new people.

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And hopefully the same thing will be true for our youngest as she grows up too.

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That's amazing.

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I love that so much.

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That's so cool.

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I can definitely sense that people listening right now are probably feeling inspired to do something similar,

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whether it be a game or a book or something, just like creating something in Bitcoin world

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so they can have a similar story and similar benefits.

295
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So what would be your advice to people

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who are hearing this and thinking about

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creating one of those things?

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What were the challenges and what were the payoffs

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that you would say were the biggest highlights

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of your timeline just from when you decide

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you're going to do this to shipping it?

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Yeah, I guess the first thing I would say is just do it.

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Figure it out, whether it's a product or a podcast

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or who knows, you want to write more.

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Just do it.

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Don't worry about it being perfect to begin with.

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Like I said, when we created the game, I had no other Bitcoiners to know to go test it with.

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And so we just put it out there and hoped.

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And then secondarily, like we've touched on a few times, Bitcoiners are here to help.

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So if you see other people that are doing similar things, I mean, you have questions or you want to run ideas, reach out, send a DM or try to find a way to get in touch with them.

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Nine times out of 10, you'll probably find that that person would be willing to answer a few emails or jump on a call or whatever.

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Do Telegram messages.

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Just doesn't matter.

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And so just do it.

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Reach out to people if you think that they might be able to help answer any questions

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you have, because you'll find that they'll say yes most of the time.

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Going back to those things that people think about Bitcoiners, they're probably some of

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the nicest, most generous people I've ever met.

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The completely opposite of what you might think the general media or conception is.

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And so just reach out, do it.

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There's always a need for more things.

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We're so early in all this that there can't be too much of anything, most likely.

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totally totally agree i'd love to shift into a little bit more of why you think bitcoin is an

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important thing for children and families to be learning about and this is something we talk about

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a lot a lot to show how it's important for young folks to folks to get this stuff and figure out

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why bitcoin is so important in what we call fiat world in the bitcoin circles how everything that

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we see in society today is ruled by this magical background money printer that's causing all these

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different problems. And it's a challenge really getting through to people just the depth of this

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problem. And I'm curious of your thoughts, like how would you explain to parents out there why

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their kids should even care or why they should care about their kids learning about Bitcoin

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through any method and why sound money is so important for their future?

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Yeah, I guess the first thing I would say is, I'll speak for myself, most people we talk to, you know, think about back to when you were growing up, how much of the time in, let's say you went to a traditional school, you're going to school every day, how much of that time were they actually teaching you about finance?

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in general, leave Bitcoin to the side. Obviously, when we were growing up, they weren't teaching

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about Bitcoin, but teaching you about checkbooks and debt and taking out loans. And how do you pay

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for a school? How do you pay for a house? How do you pay for a car? How do credit cards work?

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None of that, for the most part, was really touched on at all. I remember a few things.

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I remember in elementary school doing like a, I forget what they called it, but it was like a day

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in the life type thing where they set up kind of a fake city. You all had different roles and you

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could go in and play around and spend money and that sort of stuff. And I, I remember really

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enjoying that and being like, Oh, this is really cool. Like, but then that's it. Like why those

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are the things that should be focused on the most, you know, reading, writing, math, money.

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And so if you believe that, if you believe that, you know, financial education should be

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a key component to what your kids are learning, no matter what the age they are, then take that

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next step and say, well, as I look into the future, what aspects of financial education are going to be

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most relevant to my kids? Okay. You know, odds are there's still, there's going to be relevance

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around learning about dollars. Like it's not going to go away tomorrow as much as so many Bitcoiners

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might think. There's probably a good amount of time left that the dollar system will be out there.

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So there's that, you know, they need to learn about what a bank is, but also wrap in, you know,

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what is the actual future? And if you see Bitcoin being part of that, then that's something you

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should start weaving in to what you're talking about with your kids. Especially if you're a

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Bitcoiner, like don't just hide the fact from your kids, like they want to learn about it.

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We teach our daughter all the time in very random way. I guess you should say that.

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The fact that she's gone to conferences with us has really been the catapult to making her

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understand it more. When she sees people scanning the QR card, she knows it's going to her wallet.

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And that has led us to have conversations with her around, okay, what's the difference between Bitcoin and dollars?

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She understands the concept, the fact that in general, the value of a Bitcoin will go up and the value of a dollar will go down.

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And so when she's thinking about spending versus saving, she wants to spend her dollars or her coins versus her Bitcoin.

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Over the past few months, she's gotten extremely into collecting baseball cards.

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And so there's a baseball card store down the street from her house.

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And we like going down there and looking at things.

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She'll save up her, you know, two, three, $4, whatever it is to buy a pack of cards.

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But she knows, she's like, well, I don't have, I have Bitcoin to spend, but I'm not going to spend it on these things.

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So I need to, I need to spend more dollars.

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And I also know the conference isn't for another month and a half.

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Like, how am I going to get more?

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So she'll say to us, like, it's not fair.

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You guys get to go to work every day and earn money.

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And I can't.

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And so it's a balance trying to figure out how you teach your kid about money in various ways and spending and saving.

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But I would just say immerse them in it.

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Talk to them about it.

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Talk to them about what you're doing as a couple, you know, paying for things, going out to eat at restaurants.

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Bring them into the conversation so they can start to see that, you know, there's aspects that they should, they will know about.

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And honestly, they'll just ask questions themselves.

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And that would be the easiest way for you to teach them.

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They'll come up with the craziest questions and just answer them and see where the conversation goes.

377
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yeah that's super cool i just had to google to double check the name of gresham's law which i'm

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sure you've heard of yeah which is exactly what you just described that your own daughter you

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watched her go through this as she was learning and learning by doing yeah and for people that

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don't know gresham's law i just googled it says gresham observed that bad money was driving out

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good money from circulation bad money is a currency with equal or less value than its face value good

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money has the potential for greater value than its face value, people will choose to use bad

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money first and hold on to good money. So this is like a classic Bitcoin or lesson we learned while,

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you know, reading the Bitcoin standard and go through these books like, oh, that makes sense.

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And your daughter doesn't even need to read the Bitcoin standard. She just has to

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just play with the thing and she learned it. So it's really powerful way to just imprint these

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ideas, these powerful ideas of reality into young brains, because shoving books in their faces is

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always going to work, especially if they're a big

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textbook-like one like the Bitcoin standard.

390
00:27:20,295 --> 00:27:22,455
Yes, exactly. A five-year-old

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definitely isn diving into the Bitcoin standard but they can dive into our books Yeah absolutely So we didn even really talk about your books as well So could we maybe review which ones you have there that may be interesting for parents Yeah So we have three of them now And so our first book was Goodnight Bitcoin So the one

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closest to my shoulder here. And so that book, you've probably all read Goodnight Moon,

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Goodnight Baseball, Goodnight Gorilla. There's a whole line. And so we wrote that story around the

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time Charlotte was one or two, I guess. And so it tells the story of Satoshi creating Bitcoin for

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the first time in a, in a, your typical rhyming board book type way, um, using all of our characters

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and, um, how Satoshi and Hal come together and overcome the other characters, not thinking they

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can do it. And, and at the end of the story, Bitcoin has been created. Um, so that was our

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first story. Um, the second one was if you give a monster a Bitcoin. Um, and so that is similar to

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if you give a mouse a cookie, um, and that story touches more on kind of the good that Bitcoin can

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do in the world if it comes together and being able to utilize it.

401
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So those were our first two.

402
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And then our last one, which just came out not even a year ago, was actually our first

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one that we didn't author ourselves.

404
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So Tomer Storle, who those may know, has written many different books and articles that are

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out there.

406
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Had written a story.

407
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I had him early on the podcast.

408
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He's one of my favorite writers in space.

409
00:28:39,882 --> 00:28:40,962
Yeah, Tomer's awesome.

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And so he had written a story called Satoshi Nakamoto and his Bitcoin invention years ago.

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And I had known about it.

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He had gone through and people might have heard him actually reading the story on a few podcasts.

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And then long story short, he got sidetracked, never took the time to actually put it out there.

414
00:28:57,242 --> 00:29:10,522
But shortly after Pacific Bitcoin 2023, yeah, 2023, he reached out to us and said, hey, you know, I want to get this book out there, but I don't have the time to do it.

415
00:29:11,602 --> 00:29:15,862
And everybody keeps telling me you guys would be the perfect ones to partner with, to make it happen.

416
00:29:15,862 --> 00:29:17,482
And so, you know, let's do it.

417
00:29:17,922 --> 00:29:21,042
And so we made that happen, you know, so it's his story.

418
00:29:21,222 --> 00:29:23,002
So it's Tomer's story from the start.

419
00:29:23,062 --> 00:29:23,842
We didn't edit anything.

420
00:29:23,942 --> 00:29:29,742
The only thing we did was create the illustrations with our characters to talk about that story.

421
00:29:29,742 --> 00:29:34,722
And that is similar to Goodnight Bitcoin in the sense that it's telling the story of Bitcoin being created.

422
00:29:34,962 --> 00:29:43,362
But it's also in a very Tomer-esque whimsical way, talking about the good that Bitcoin can do and going down those rabbit holes.

423
00:29:43,362 --> 00:30:10,582
And so while the first two stories are kind of a target audience of, you know, infants up to say two or three years old, the story that Tomer wrote is more kind of four or five on up through 12 year audience. So having all three of those kind of gives a nice spectrum of ages out there that we could touch on from the book side of things. And, you know, we're, we're big readers with our kids at night. So I'm sure most families out there, you know, whether it's before bed or whatever it may be, being able to grab these stories.

424
00:30:10,582 --> 00:30:25,382
You know, when it comes to the younger kids, one of the things that we think is most important is they're just recognizing these characters and understanding words like Satoshi, Bitcoin, how, like understanding that terminology is just as important as anything else.

425
00:30:25,442 --> 00:30:35,982
And that's something that they're then comfortable with, you know, hearing the word Satoshi isn't going to be foreign to them 10 years down the line when maybe they're learning how an actual Bitcoin transaction works or who knows what.

426
00:30:35,982 --> 00:30:46,822
So it's just, if these characters that we create can bring comfort to a kid, 5, 10, 15 years down the line, then we've done our job as kind of that early education side of things.

427
00:30:48,182 --> 00:31:01,782
I think that's a really good goal to have because it's, it seems so simple and small to us, but for a kid who's has that young brain, that sponge that they're absorbing all these things, that could be a huge catalyst for them to completely change their life.

428
00:31:01,782 --> 00:31:03,922
So we can't discount that it's massive.

429
00:31:03,922 --> 00:31:05,542
And I think that's super cool.

430
00:31:05,542 --> 00:31:07,402
I'm sure you understand that from what you've seen.

431
00:31:07,642 --> 00:31:10,602
I'd also be curious what you think are like the bigger, what's the next goal?

432
00:31:10,722 --> 00:31:13,562
What are the bigger long-term goals you have for this company?

433
00:31:15,142 --> 00:31:15,742
You know, who knows?

434
00:31:15,862 --> 00:31:23,322
It's a mixture of things, you know, just being, I guess I'll speak for ourselves and kind of

435
00:31:23,322 --> 00:31:27,402
so many of the other small Bitcoin e-commerce companies out there.

436
00:31:27,482 --> 00:31:32,762
So whether it's a Shomery or a BTC pins or Bitcoin trading cards, free market kids,

437
00:31:32,762 --> 00:31:38,922
panty for Bitcoin. There's so many other companies out there in the space that they're doing their

438
00:31:38,922 --> 00:31:43,722
best to put content out there and put products out there and to continue to grow. Like we touched on

439
00:31:43,722 --> 00:31:49,622
before, it's such a niche audience and being able to tap into it, especially over the past year,

440
00:31:49,702 --> 00:31:57,002
has shifted. And I have bi-weekly calls with a few different people that are part of those groups

441
00:31:57,002 --> 00:32:01,742
and just talking about what we see in the space from a sales perspective, from an engagement

442
00:32:01,742 --> 00:32:08,982
perspective. And over the past 12 months, it's probably been 12 of the hardest months from a

443
00:32:08,982 --> 00:32:13,522
sales perspective, which is kind of funny in the sense that the price, you would say, oh,

444
00:32:13,922 --> 00:32:16,902
you know, the price has gone up, more people should be getting interested, which typically,

445
00:32:17,062 --> 00:32:21,562
if you kind of track a sales cycle from, I'll speak for Shamri, you know, the price goes up,

446
00:32:21,602 --> 00:32:25,002
you see more eyeballs, we don't, we don't pay for marketing, you know, we're small,

447
00:32:25,402 --> 00:32:30,442
you know, it's all organic. But my hunch is it's a mixture of two things that's happening.

448
00:32:30,442 --> 00:32:40,202
One, so much of that price growth has happened outside of the organic space that you might find on Twitter or X or Noster or those places.

449
00:32:40,902 --> 00:32:51,262
So the eyeballs are less that are coming in so far because they're more ETF buyers mixed with the dynamics of people on those platforms has continued to shift.

450
00:32:51,262 --> 00:33:19,102
And so when I think about what's next, it's hard to say because I don't know where all this is, where everything's going. But the one thing that we'll stay focused on is being able to create products and ways for families to, you know, come together. But I say all that before to say, you know, if you're out there and you're listening to this, whether it's for Shamri or any other small Bitcoin company, you know, and you see their posts come through or whatever, giving it a like or giving it a retweet can go a long way.

451
00:33:19,102 --> 00:33:23,962
Um, cause we're like, I said, no, most of these 99% of the time, nobody has a marketing

452
00:33:23,962 --> 00:33:24,322
budget.

453
00:33:24,722 --> 00:33:27,722
Uh, you know, we're just, we're creating things on our own, you know, we're in our house,

454
00:33:27,782 --> 00:33:30,622
putting, putting content out there and products out there for everybody.

455
00:33:30,622 --> 00:33:34,562
So, um, if you do see that, you know, I'll speak for Shamri and all these other groups,

456
00:33:34,562 --> 00:33:39,342
you know, try to show, show some love, um, in small ways, uh, can go, can go a long way

457
00:33:39,342 --> 00:33:41,642
into, to, um, seeing where everything can go.

458
00:33:43,302 --> 00:33:43,922
Very cool.

459
00:33:44,102 --> 00:33:44,502
Very cool.

460
00:33:44,542 --> 00:33:45,022
I love that.

461
00:33:45,022 --> 00:33:47,102
And I love the trajectory it's on.

462
00:33:47,342 --> 00:33:51,222
And just like all the other Bitcoiners who are building stuff, myself included with this

463
00:33:51,222 --> 00:33:56,302
podcast, is we can see the exciting future ahead as more people come into Bitcoin.

464
00:33:56,402 --> 00:33:57,482
It's going to help all of us together.

465
00:33:57,482 --> 00:34:02,422
And so this is why, you know, whether it's kids learning from your game and coming to

466
00:34:02,422 --> 00:34:05,702
find my podcast or people listening to this podcast and going to buy our game, it's just

467
00:34:05,702 --> 00:34:09,402
a big team effort, which is why it's so much fun and such a pleasure to talk to people.

468
00:34:10,122 --> 00:34:11,762
Scott, I think this could be a pretty good episode.

469
00:34:11,762 --> 00:34:13,142
we could keep fairly short and sweet

470
00:34:13,142 --> 00:34:15,142
as just sort of a chat that we've just had here.

471
00:34:15,182 --> 00:34:16,542
We've covered a lot of good things already.

472
00:34:16,722 --> 00:34:17,162
I think that,

473
00:34:17,282 --> 00:34:18,582
is there anything else you wanted to cover

474
00:34:18,582 --> 00:34:20,762
or could we just kind of wrap up here

475
00:34:20,762 --> 00:34:21,862
and just give people all the links

476
00:34:21,862 --> 00:34:23,642
that we could to help support you guys?

477
00:34:24,102 --> 00:34:25,862
No, so I guess the one thing just to,

478
00:34:26,262 --> 00:34:28,102
I guess I let the cat out of the bag here

479
00:34:28,102 --> 00:34:30,062
for something I am about to launch.

480
00:34:30,202 --> 00:34:31,282
So we're actually planning on launching

481
00:34:31,282 --> 00:34:32,962
the Bitcoin for Family show shortly.

482
00:34:33,442 --> 00:34:35,762
So I'll probably make that announcement.

483
00:34:36,002 --> 00:34:37,122
Not sure when you're going to post this,

484
00:34:37,282 --> 00:34:38,982
but probably sometime this week.

485
00:34:38,982 --> 00:34:40,162
Probably later than that.

486
00:34:40,262 --> 00:34:40,902
So you got some time.

487
00:34:41,122 --> 00:34:41,562
Got some time.

488
00:34:41,562 --> 00:34:43,022
I have a big lineup to get through.

489
00:34:43,262 --> 00:34:43,742
Yeah, I'm sure.

490
00:34:43,982 --> 00:34:44,602
That's what I figured.

491
00:34:44,802 --> 00:34:46,882
And so, yeah, just going on to that,

492
00:34:47,202 --> 00:34:48,302
kind of what's next for Sean Murray,

493
00:34:48,342 --> 00:34:49,142
as you touched on that.

494
00:34:49,142 --> 00:34:51,102
So the idea behind this show is,

495
00:34:51,422 --> 00:34:55,282
it's 1% about Bitcoin and 99% about everything else.

496
00:34:55,462 --> 00:34:57,342
Bringing other Bitcoin families onto the show

497
00:34:57,342 --> 00:34:59,702
to learn about tips for newborn babies,

498
00:35:00,122 --> 00:35:01,602
tips for traveling with families,

499
00:35:01,782 --> 00:35:03,702
tips for teaching kids about Bitcoin,

500
00:35:04,062 --> 00:35:05,962
tips for just anything you can think of

501
00:35:05,962 --> 00:35:08,462
around kind of that family dynamic is the idea

502
00:35:08,462 --> 00:35:10,182
because there's so many,

503
00:35:10,182 --> 00:35:13,842
I'm not there to talk about Bitcoin price or tariffs or interest rates.

504
00:35:14,342 --> 00:35:19,042
You know, we just want to have a space for Bitcoiner families to come and learn from each other.

505
00:35:19,202 --> 00:35:21,862
Like you said, you know, there's so many Bitcoin babies out there.

506
00:35:21,962 --> 00:35:23,102
And so that audience is growing.

507
00:35:23,262 --> 00:35:27,302
And so if you're listening to this at this point in time, you know, find, you know, go find that feed.

508
00:35:27,462 --> 00:35:27,842
Start getting.

509
00:35:28,002 --> 00:35:30,742
My goal is to have a few episodes out before the conference in Vegas.

510
00:35:30,842 --> 00:35:32,662
So between now and May.

511
00:35:32,902 --> 00:35:38,002
And so we'll start putting some content out there, whether it's on, you know, Apple, Spotify, YouTube.

512
00:35:38,002 --> 00:35:41,742
come find us fountain being able to, to grow that audience.

513
00:35:41,742 --> 00:35:43,922
And if you're interested in to come on the show at that point, you know,

514
00:35:43,922 --> 00:35:47,882
reach out, um, I'll have a way to, to get you on and just kind of just talk,

515
00:35:47,962 --> 00:35:50,602
talk about what others can learn from, from families that are out there.

516
00:35:51,622 --> 00:35:53,742
That that's amazing. I love that idea too,

517
00:35:53,762 --> 00:35:55,662
because I don't think there really is one of those yet.

518
00:35:55,662 --> 00:35:57,102
That's that'd be a great niche to fill.

519
00:35:57,122 --> 00:35:59,222
And there's so many people that would love it. Like you said,

520
00:35:59,442 --> 00:36:02,362
yeah, no, that's, that's the goal. So we'll, we'll see where it all goes.

521
00:36:02,942 --> 00:36:04,022
Very exciting. Very cool.

522
00:36:04,022 --> 00:36:06,082
Well, I will be sure to include the links for that.

523
00:36:06,082 --> 00:36:08,262
because I should be uploading this in the future

524
00:36:08,262 --> 00:36:09,322
and up to where you'll have

525
00:36:09,322 --> 00:36:10,702
at least a couple episodes out already.

526
00:36:10,902 --> 00:36:12,802
So I will make sure to put that in the show notes.

527
00:36:12,882 --> 00:36:14,962
I'll put all your website and all this stuff

528
00:36:14,962 --> 00:36:16,822
so people can go find your games, books,

529
00:36:17,002 --> 00:36:17,942
all that fun stuff.

530
00:36:18,542 --> 00:36:19,602
Scott, it's been an absolute pleasure

531
00:36:19,602 --> 00:36:20,382
chatting with you, man.

532
00:36:20,442 --> 00:36:21,302
Thank you for coming by

533
00:36:21,302 --> 00:36:23,522
and I'm very excited to see what you continue to build.

534
00:36:23,882 --> 00:36:24,902
No, thank you very much, Ben.

535
00:36:24,962 --> 00:36:26,042
And look forward to hopefully meeting you

536
00:36:26,042 --> 00:36:27,042
in person one day too.

537
00:36:27,122 --> 00:36:27,842
I'll be in Vegas.

538
00:36:28,002 --> 00:36:28,682
So I'll swing by.

539
00:36:28,722 --> 00:36:30,082
Are you going to have a table out there, you said?

540
00:36:30,162 --> 00:36:30,442
Yeah, yeah.

541
00:36:30,542 --> 00:36:30,862
Amazing.

542
00:36:31,102 --> 00:36:33,182
So we will be in the, for you and everybody else.

543
00:36:33,242 --> 00:36:35,102
So we'll be in our typical spot in the Bitcoin bazaar.

544
00:36:35,102 --> 00:36:38,802
Excellent. I'm going to have to find someone to challenge and come play the game with.
