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We're back on Bitcoin study sessions.

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We're taking a bit of a divergent path today.

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Typically, we talk about canonical Bitcoin literature.

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We explore philosophy.

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We look into academic papers.

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But recently, we've taken a bit of a hard right into the practical.

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And we've invited on some people that are not just thinking about these things, but they're building them.

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And they are taking action within the environment to bring freedom technology to people in different ways.

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And with that, it is an absolute pleasure to have today Calvadev.

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And Calvadev, to give a little bit of an introduction, is just genuinely one of the best people I know.

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I'm sitting next to perhaps the best person I know, my co-host, Grant.

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The podcast will continue. Thank you.

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But Kalvadev, not only is he the fastest guy that I've ever seen do 100 burpees,

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he has impeccable taste in music and is just utterly kind.

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He was one of the people that I experienced the network school with.

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And this chaotic yet ordered time of my life when we were doing just really incredible things as a group and bonding very deeply together.

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Kalvadev was also easily the number one highlight of Man Camp, which I taught at the Network State.

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Easily my best student and a great team player.

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but he's also a builder the this is the founder of shopster which is an online marketplace and

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also the founder of milk market of doing things to bring raw milk which i think i think we've

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talked about renaming as milk and and bringing milk to people in a way that doesn't have

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intervention from bureaucrats, I would think it's probably a good way to say it.

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So we're going to talk about freedom technology.

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We're going to talk about philosophy.

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And yeah, we're going to talk about that fantastic head of hair.

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You're looking very, very, you killed my father.

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yeah i can't uh i have to wear the hoodie up because otherwise my my real uh rattiness is

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going to be revealed yeah you just you oh you always look like you're in search of a six-fingered

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man yeah uh thank you thank you for joining us today um joining us from seattle um if he's

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knifed on the street then we'll just uh continue on and run some credits so it's just the happenings

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of the day yeah uh tell us what's good man um tell us about milk market um kind of give people

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i guess um maybe a background on your motivation why you have chosen to exit a role with a you know

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high paying corporate job in order to become a founder in freedom technology yeah so i think the

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uh the furthest back i can like trace most of stuff is like going back to college and that's

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where um i went i went to ut dallas and ross olbrick is actually one of the he's like the most

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famous alumni from that university so he went there for his undergrad for physics and like there

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was always like this uh cover of like oh ross olbrick was here the founder of the silk road

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is here like that's what and then the other most famous person from our school his name's on the

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business building and he was also he's a famous indian investor who was arrested for fraud so it's

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like our our our university just pumps out criminals i guess but um i i was inspired in in a

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way to like not necessarily by like the the spreading of drugs and all this stuff but by

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trying to create open market uh systems founded in like free market principles and being able to

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like uh not have to rely on third parties in order to be able to just interact and exchange

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cooperate with human beings so um as i was like approaching the end of college and i was already

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getting my internships and stuff lined up i was like feeling a bit of an itch to just try something

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on my own because i'd never i'd never coded or done anything outside of like my out of the jobs

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that i had to do so i wanted to have like personal experience with things and i took a random trip i

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took a week off from school i just didn't go to any classes that week and i took a random trip to

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san francisco and i did i went to a hackathon uh actually at a repli hackathon like before vibe

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coding was even coined and all this stuff just like ai assisted stuff and i pumped out like the

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first version of shopster um and uh because uh and a lot of the like the initial motivation came from

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when i first found out about nostr it was all like focused around uh it was all focused around

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social media and just like social aspects of stuff and by that point when i had found out about it

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which was around 2022 or the end of 2022, 2023.

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I had already removed all of my social media.

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I hadn't had anything.

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I didn't really engage with anything.

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I actually just found Jack Dorsey tweeting about it

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because a friend shared a link

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and I didn't even have like the account or anything.

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I was just able to view it.

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And I was like, oh, this seems interesting.

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So I downloaded it and started posting notes on it.

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And as things evolved,

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and I actually got a little bit more interested

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in contributing to Bitcoin,

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finding a way to like actually maybe push some changes to Bitcoin Core, to Lightning, to the

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Lightning Network, LND, I started reviewing the Nostra protocol and I saw how simple and easy it

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was to actually like add things to it. And there was already some specifications to allow for like

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certain commerce, mainly classified listings. And I took that with a friend of mine and we both ran

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with it and we kind of like brought it out of the fold and released the first version of shopster

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and i still have a video how it first looked and man is it crazy to see how things have progressed

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and how shitty it was but it worked it functioned which was like what we were trying to get done

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and ultimately is what matters at the and at the start if it works it's a great place to

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to actually keep going from um but from there uh i i saw nostr not as a like a way to like fix

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twitter or fix social media i saw it more as like a tool for onboarding more people onto bitcoin

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and that's how actually what led me into like cashew as well because when i was first developing

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everything uh not having so much technical experience with like integrating with all the

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lightning node things and like handling liquidity management all this stuff um i found

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I just like stumbled upon Cashew, like in eCash, and I saw how simple it was to integrate payments into it while still having Bitcoin native interoperability with it.

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And the thing that, as we touched on before the call, one of the things that I've been focused on recently is kind of introducing people into the systems, the freedom technology systems, without having to necessarily throw it in their face that they're interacting with them.

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Give them better experiences, give them better technical ability to not have to understand everything.

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and they'll naturally just become experts

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in how to use the technology

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without even having realized it.

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And Cash is one of those things

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that makes interacting with Bitcoin very seamless

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because you don't even have to like download wallets.

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You don't have to do these things.

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If you want to like have the full functionality of it,

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yes, you do have to like get a little bit more involved.

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But as a starting point for new novices

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and for people who are just getting into it,

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it's a great way to like kind of blanket

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and abstract the underlying Bitcoin technology from it.

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And from there, that just kind of allowed the marketplace to start growing

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and getting a little bit more interest, just like fixating on things.

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And I was just working on the weekends while I was working my corporate job.

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And I actually was working two corporate jobs, so I was over-employed for a bit,

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trying to just save as much as I could and work on Shopify on the side.

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and after nine months uh i got an invitation or i got accepted to go to a program called

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sovereign engineering in madera which is like a it was like the second cohort which was uh basically

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sovereign engineering is like a little program similar to the networks uh network state network

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school uh where they just invite a bunch of builders uh this one was much more much smaller

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much more constrained um because especially at the time that's when uh wasabi wallet was shutting

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down samurai wall the samurai wall developed straight to get arrested so it was a kind of like

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tumultuous time people were a little bit uh on edge so there's like around 20 people that that

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came to the island and there that's when i uh because of that opportunity i just was like screw

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it i did like a cost analysis of like what is the possible risk of me uh trying to go all in and

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failing and basically it's just i get to move in with my parents have food on the table and have a

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loving family so it's like there's not really much that can really go wrong other than i just don't

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have money of my own, which is fine. Still pretty young, so I can try and make that up along the way.

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And from there, it's just been a journey of going all over the place, visiting a bunch of

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different conferences, seeing a bunch of different cultures and experiencing a lot of the stuff that

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really makes people work together and engage in commerce, which was truly valuable with it.

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And at Network School, which was earlier this year, or early last year, actually, I forget it's

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2026. But earlier last year,

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that's where I was like focusing and trying to figure out exactly what I could

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grow and like help onboard more people into the marketplace.

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And that's when I was looking at different avenues and different specific niches

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that I could like focus on to try and gather more interest.

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And when I was looking at the obvious one is obviously drugs,

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but you don't want to really involve yourself in that type of legal battle or

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like the legal gray areas that are involved with that. And,

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as I was getting more and more involved,

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along the way, I'd have gone into health,

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and I was trying to improve my diet

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and all that stuff, and raw milk

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especially came to be

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one of the things that I found

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so heavily regulated. I hadn't known

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at the time, because I live in Seattle, so I guess I had

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pretty good laws with regards

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to it, so I would just go to the grocery store and pick it up.

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I thought it was just normal, but it's

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more regulated than marijuana

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in most of the country. It's more regulated

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than heroin in certain places,

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and you're

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it's treated like such a risky and dangerous thing when it's simply something that just comes

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out of an animal that people just have every day and like that are have had for generations so

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and more broadly as well the food system is what uh like really is just so terrible to like the

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food producers and uh even like the end consumers because there's just so much regulatory middlemen

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that deal with a lot of the butchering.

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You have to go to USDA certified butchers

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in order to be able to sell to your neighbor,

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which is crazy.

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You can't even just hand them a piece of steak.

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You can't hand them eggs.

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There's just so much regulatory obfuscation

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that goes into blocking commerce.

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And one of the things that we're trying to fix

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is actually making it as easy as possible

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for people to onboard onto these free systems

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to allow them to not have to...

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Obviously, we don't want them to violate the law,

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But for them to, if anything happens to their operations where they're like shut out from being able to engage economically, they still have an option.

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They have a plan B where they can exit with Bitcoin, exit with Nostra.

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They don't have to rely on like Shopify, Amazon or these big corporations who like dictate everything that's sold on the platform and don't allow them to operate their business.

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Even if it's something so simple as like milk or beef or creams or any of these things.

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Like there's just so much open area for people to be able to like engage in commerce.

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And fundamentally, I believe commerce is like the main thing that allows humanity to like be as cooperative as possible.

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There's no other there's no other activity that we do as human beings that like can connect cultures so dramatically other than like probably music and food.

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And that's why the intersection of culture and food is one of the reasons why we're like focused on this specific marketplace.

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Yeah, there's a lot in that. One thing that I want to note is just the mindset that you approach things and kind of what you discussed. Like this is something I noticed about your personality at the network school, which is that you are, A, you're brilliant, but B, you're also not forceful with these things.

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a lot of people that have ideas want to pound them into the heads of other people.

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And I've never seen you be confrontational or engage in any sort of I'm right, you're wrong.

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You have just found a way in order to express the ideas that you believe in.

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One thing I want to ask you about is the experience of building on Noster.

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you noted that. Can you compare that to traditional or traditional legacy type of like app development

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with Google Play Store or the iTunes store? You say that it's so much easier. Can you kind of

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frame that out? Like what's easier about building on Noster than say, I was trying to design an app

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and I found it to be very difficult, mainly because of the,

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like you have to build everything from scratch, basically.

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Or you find it, you know, you find it and you repurpose it.

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But what fundamentally makes it easier to build on Noster

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than to go out and develop an app and put it into the Google Play Store?

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yeah i think uh there's there's a few aspects to that uh one of the at least one of the early

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things for me was just that since you don't have to like basically request permission from anyone

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to be able to like access and start building on top of it even modifying the protocol like

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experimenting with it you have full like open pastors of what you can experiment with and what

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you can try out and especially when you're starting early uh one of the things that you

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always need is like live user data and you also need to be able to store that live user data uh

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like cheaply as cheaply as you can because like you're not usually not running on a lot of capital

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and one of the very big benefits you get from uh developing on top of nostr is that you have

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basically like the relay infrastructure or it's like a distributed network of servers that people

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can like swap in and out of and like uh pour over their data from uh seamlessly by having that

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whenever i'm like creating an application i can already find like a directory of all these relays

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all these servers that are accessible and just like pull in data from it that is already live

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and that's like already being active and used so you can actually like verify and immediately start

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testing out and playing around with real data and different server connections redundancy and you

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can actually start your application because like in the very very early days with the original

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shopster marketplace we had zero we didn't run any servers other than like the website

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and like we didn't have any back end and that was by design as well because we didn't want to be

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liable for like hosting all this data because that was one of the big things that like uh came

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from uh from the silk road uh like actual hosting and the controlling of the data access and since

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we didn't have any of these servers we had like a little bit of uh resiliency on the legal side one

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but then also our cost to actually operate and like run the website was just like so minimal

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uh because it basically just the cost of like the ai subscription that i had on replit uh and it's

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just uh managing managing all the data becomes much easier because it's just distributed and

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already like offloaded for you so it makes the developer access much simpler because all you

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have to do is write code you don't have to like try to procure servers have to do all these things

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you're very easily uh like the the resource intensity of being able to build on top of it

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is not high and uh due to the nature of like the the the play store and like the app store and all

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that stuff um if you're building like a mobile app on top of it you're still going to have to like

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kind of succumb to that but with especially now because like the ai tools are getting a lot easier

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to like kind of at least if you have some like uh technical contextual knowledge of like the of

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the protocols you're working with and can like uh verbalize it a bit uh whenever you're like

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prompting the the models uh the the ai does actually a pretty decent job of like generating

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like a base level of like okay this is how nostril works so then i can like start building on top of

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it and like grabbed real data so you're more um you just have a little bit more flexibility

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and ease and simplicity because you have a data standard so you don't have to like when you're

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creating a new app usually you have to like decide on the data schemas and like figure out how exactly

214
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it's going to be stored how you want to structure it and then often you change that very very quickly

215
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so you have to like change your whole database and do all this stuff so with nostrils you have

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at least some base standard you're able to like work from that and have like a a simple understanding

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and then just experiment and grow from there.

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So simply put, like when I develop an app,

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I have two things that I have to do.

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I have to develop the client side,

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which is what people interact with.

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And I also have to develop the server side,

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which is how it's the kitchen.

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It's where things actually happen.

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So would you say then that developing on Noster

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allows you to focus more on the client side

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and the user experience,

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the user interface and you have a lot less to it's a lot it's a lot lighter lift on the back end on

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the server side yeah yeah there's definitely the dynamic that you get especially and new developers

230
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coming into it am i like especially like the hardcore developers might not might be a little

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against that because they want to like work on the back end like that's where like since that's

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where all the meat is um but this actually allows uh your mentality to like kind of shift more

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towards like a product focus rather than just like an engineering focus because that's in the

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end where every like successful product gets uh grows and they actually become successful is

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through design and through marketing and through like the actual interfaces of everything like once

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you're able to uh communicate uh or simply uh like whether it is like the the actual like text on the

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on the on the screen whenever you're actually like interacting with the website or how the

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uh, website interact, how you interact with it, uh, by being able to more consciously know how to

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communicate, uh, simply in those ways, you're able to actually have a more friendly and more

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a quote unquote viral application that can grow and start growing more steadily. And like, you're

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not, that's one of the biggest shifts too. You have to have a bit more of a consumer focused

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mindset and product focused mindset, uh, or rather a distribution focused mindset through the product

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rather than just a full-on technical thing.

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Like I'm always building, building, building, building

245
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because you have to offload a lot of the work from it.

246
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So kind of give me an idea.

247
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So Shopster has been up and running for four years now.

248
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Is that about that?

249
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It been about close to three close to three Close to three So in doing that what have you seen in terms of like growth and number of users and um how does that compare to like i when i look at things and i

250
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try to evaluate their usefulness i'm a lot less concerned with where they're at and more concerned

251
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with where they're going.

252
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Trajectory is way more important than position.

253
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So what is the trajectory of Shopster

254
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and how it relates to other types of market,

255
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other marketplaces on Noster?

256
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Yeah, yeah, yeah.

257
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So I can't actually speak too much

258
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to the other marketplaces

259
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because there's actually,

260
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that are actively used as one other one.

261
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And they also, yeah, they have no,

262
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at least they have no like published

263
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or they haven't talked about their usage that they have.

264
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I'm assuming they're doing fairly well.

265
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But yeah, there's only one that's currently live and working.

266
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And there's a couple others that are in development.

267
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And then the other one that's live is directly through the social client Amethyst on Android.

268
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So that one's not really the most accurate because it's not...

269
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All the users are just across every single possible application in that app

270
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because they have a lot.

271
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They have live streaming.

272
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they have twitter they have the marketplace so they have a lot of different things in that

273
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um but uh with regards like the like our shoppers the trajectory itself like definitely it's it's

274
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picked up a lot more uh in like the the recent years because i remember whenever we first launched

275
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it we didn't have anyone using it for like the first five six months i think if i remember

276
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correctly so there was just like no activity because people were still getting like i guess

277
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comfortable with the idea of like having being able to like engage and buy stuff through nostrils

278
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and nostril itself was just so young and people were just like comfortable with it using as twitter

279
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they didn't want to really get super involved with like the direct economic activity um but

280
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as uh it got picked up by some of the like the big nostril developers that's specific like vtor

281
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because that's why he uh who works on amethyst he that's why he uh implemented into the app

282
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because of shopster um then we started getting a bit more uh more traffic and um while a bit more

283
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like uh in late last year that's when we had like the most activity the second half of last year

284
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um and uh it's it's still not like the it's not like comparable to like the early internet um

285
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uh like growth of like shopify and amazon all that stuff because those were like compounding

286
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like it's for like the first few months it was like millions of dollars of volume um but that's

287
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also because the idea of e-commerce is just so novel and incredibly yeah incredibly new so people

288
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just weren't like it was just like mind-blowing to be able to like engage in that online um and at

289
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the moment uh the biggest uh the biggest learning for myself at least in in these years uh has been

290
00:22:38,914 --> 00:22:44,734
uh as i mentioned a little bit earlier uh focusing solely on product and features is not what

291
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actually drives growth and adoption it's more of like finding the specific community that you

292
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actually solve a real problem for and a specific group that you solve a real problem for you have

293
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to find a natural subsect of the population to do that and like when i first started i just thought

294
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okay my customers are bitcoiners and nostril users but then that's so broad and so general

295
00:23:04,573 --> 00:23:10,734
and then uh you're not like actually going into the people that are that truly find it valuable

296
00:23:10,734 --> 00:23:15,434
like the direct merchants who sell like their artisan crafts and then that that that sell it

297
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on repeat that's like who actually would find something like this valuable and we have had

298
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people who like actually get started who start their businesses using shopster um and then

299
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eventually just move off towards other things like they either host a website uh or uh run like

300
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a different payment server or even like use the original traditional um marketplaces uh and one

301
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of the things from that i think is that when starting with something that requires a lot of

302
00:23:42,474 --> 00:23:46,234
like consumer like knowledge shift especially like getting comfortable using bitcoin solely as the

303
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payment rail and all this stuff you have to kind of introduce like you have to you have to broadcast

304
00:23:51,293 --> 00:23:56,893
the usage of these technologies side by side with like traditional legacy technology so like for

305
00:23:56,893 --> 00:24:01,753
example on milk market we actually do accept um credit card we allow for people to sign in with

306
00:24:01,753 --> 00:24:05,993
google we have to be allowed to like these traditional legacy things um and this is for a

307
00:24:05,993 --> 00:24:11,393
function of like allowing for as broad access as possible but also like consumer behavior doesn't

308
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change by just like forcing it in front of them which i learned with the original shopster and

309
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Like the original Shopster will still be like Bitcoin only, Nostra only.

310
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There won't be like any compromises on that end.

311
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It'll just be like the basic, the cypherpunk marketplace that I originally created.

312
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And I'll always be continuing to develop it.

313
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But when trying to actually scale and access more, provide more support for the farmers and for people who try to connect with them,

314
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um we want to make it uh we want to make it as convenient as possible to for people to be

315
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exposed to these technologies every single day so you want to have it on the side you want to have

316
00:24:50,853 --> 00:24:56,174
like give maybe give a discount on top of like the normal prices just to engage with it uh similar

317
00:24:56,174 --> 00:25:03,033
with like the house square release like the uh the ability to pay with bitcoin uh different terminals

318
00:25:03,033 --> 00:25:07,694
like uh it's not really like in your face like oh we accept bitcoin or like any of this stuff but

319
00:25:07,694 --> 00:25:11,633
like if you find it on the map it's like okay i can get comfortably get used to it even like the

320
00:25:11,633 --> 00:25:16,273
merchants themselves it wasn't thrown at them to uh before so you have to accept bitcoin it'll

321
00:25:16,273 --> 00:25:20,194
drive more customers it was simple like opt-in if you want to accept that you can if you don't

322
00:25:20,194 --> 00:25:29,393
you don't have to and uh yeah it there just has to be uh more focus on developing like a sense of

323
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community and a sense of, um, uh, a sense of, I guess like movement or mission around a particular

324
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thing before people start actually changing their consumer behavior and like getting involved

325
00:25:40,434 --> 00:25:45,694
and feeling comfortable, uh, engaging with it every single day. Um, so that's like the biggest

326
00:25:45,694 --> 00:25:50,373
thing that's happened with me. Um, and we've had like, uh, good volumes just on Bitcoin only,

327
00:25:50,373 --> 00:25:54,813
but because the Nostra market and like the Bitcoin market of like artisan goods and like

328
00:25:54,813 --> 00:25:58,813
people that are selling like their, their, their crafts on, on shopster is relatively small. It's

329
00:25:58,813 --> 00:26:01,974
not going to be massive massive volume in total we've processed around like fifteen thousand

330
00:26:01,974 --> 00:26:07,513
dollars worth of uh of transactions uh over over the site which isn't nothing but it's definitely

331
00:26:07,513 --> 00:26:12,553
not like uh uh like millions and millions of dollars but it's it's growing and we're trying

332
00:26:12,553 --> 00:26:18,313
to like keep it consistent and have more um get more people finding it valuable so we're just

333
00:26:18,313 --> 00:26:24,053
that's why we think uh with specifically with like the the milk market site um farmers are

334
00:26:24,053 --> 00:26:31,674
people who can actually truly benefit from the technology, but because of how averse to new

335
00:26:31,674 --> 00:26:36,153
things, new changes they can be, you don't want to throw it at them. It's like, oh, we accept

336
00:26:36,153 --> 00:26:40,053
Bitcoin. We do all this. We'll do all that. We use Nostris. We use private keys to control your

337
00:26:40,053 --> 00:26:43,853
accounts. You want to gradually bring them into it. That's a very, very big thing.

338
00:26:44,873 --> 00:26:51,934
I got one more question on kind of how Shopster works. And then I'm kind of excited to hear what

339
00:26:51,934 --> 00:26:58,333
what Grant's got to say on this because you have dropped some nice little philosophical nuggets

340
00:26:58,333 --> 00:27:06,573
here. But how does Shopster deal with the consumer protection problem? So when eBay

341
00:27:06,573 --> 00:27:14,214
kind of took off, I guess, is when they basically put Big Brother into the system.

342
00:27:14,714 --> 00:27:21,493
And they said, look, you know, if you have a bad experience, then we'll help you recover your

343
00:27:21,493 --> 00:27:27,954
funds and, um, you know, there's a rating for everybody on eBay, just like now, if you look at

344
00:27:27,954 --> 00:27:34,934
Amazon, the first, if I, if I shop on Amazon, literally the first thing I do is I look at the

345
00:27:34,934 --> 00:27:42,714
reviews and I note the seller's history and stuff like that. So, um, how do you solve that problem

346
00:27:42,714 --> 00:27:51,373
or can that problem be solved? And I guess what is the, what is the seller behavior like

347
00:27:51,373 --> 00:27:54,993
if you take off that big brother chain

348
00:27:54,993 --> 00:28:00,573
and you allow people to simply act in their own interest?

349
00:28:02,373 --> 00:28:04,474
Yeah, so the way we do it,

350
00:28:04,553 --> 00:28:06,273
currently we do have a review system,

351
00:28:06,454 --> 00:28:10,373
but obviously it's all run over the Nostra protocol,

352
00:28:10,373 --> 00:28:13,633
so Shopster itself has no ability to take anything down,

353
00:28:14,093 --> 00:28:16,394
to remove anything, to have any control

354
00:28:16,394 --> 00:28:17,573
over what's being said on there.

355
00:28:17,573 --> 00:28:25,773
so um a nice thing yeah a nice thing for sellers is that whenever they they transfer over like for

356
00:28:25,773 --> 00:28:29,434
some reason if they transfer over from one marketplace to another um they could actually

357
00:28:29,434 --> 00:28:34,293
carry over all the reviews from that marketplace and everything shows up so or like since the

358
00:28:34,293 --> 00:28:37,394
protocol is interoperable they don't even have to like move over to another platform if they're

359
00:28:37,394 --> 00:28:41,214
just viewing the products or something through another marketplace they can see the same reviews

360
00:28:41,214 --> 00:28:46,513
they can see the same uh history of everything so there's a little bit of an established reputation

361
00:28:46,513 --> 00:28:54,214
there for the seller um and currently um because we have worked on some escrow solutions to help

362
00:28:54,214 --> 00:28:58,593
like uh like buyers like protect their their fund in case the seller's trying to scam or something

363
00:28:58,593 --> 00:29:04,174
but largely i think um when it comes to a lot of this activity whenever we

364
00:29:04,174 --> 00:29:11,154
like what comes out of allowing the the marketplace to have the ability to like

365
00:29:11,154 --> 00:29:16,113
completely refund you or they have to deal with all that stuff um not only adds overhead to like

366
00:29:16,113 --> 00:29:22,833
the business operating class itself but it also removes like our the need for us to have any

367
00:29:22,833 --> 00:29:28,373
conscious thought about the things we're buying so we're just like immediately we're not allowed

368
00:29:28,373 --> 00:29:33,133
we're not allowing ourselves to like think for ourselves and like try and be like okay

369
00:29:33,133 --> 00:29:37,513
if i just see something on amazon and i have reviews and i know i can get a refund i'll just

370
00:29:37,513 --> 00:29:40,954
buy it whatever and then it comes here and it's like never mind i don't want it and then you just

371
00:29:40,954 --> 00:29:44,793
have like more more junk accumulating when instead if you're like thinking a bit more consciously

372
00:29:44,793 --> 00:29:49,333
about if you have a little bit of like a potential risk of like interacting with something that's

373
00:29:49,333 --> 00:29:53,133
online like that you're going to be thinking okay do I really want to buy this do I want to spend

374
00:29:53,133 --> 00:29:57,853
this much money for it don't want to engage with this person there's a little bit more

375
00:29:57,853 --> 00:30:03,394
conscious thought that goes into actually like engaging in the activity and that inadvertently

376
00:30:03,394 --> 00:30:07,654
like creates a little bit more trust when actually you actually do engage with it so you can actually

377
00:30:07,654 --> 00:30:11,573
start building like a community with the merchant directly you start building that reputation

378
00:30:11,573 --> 00:30:12,434
naturally.

379
00:30:13,293 --> 00:30:14,434
And yeah,

380
00:30:14,434 --> 00:30:15,293
that's one of the things

381
00:30:15,293 --> 00:30:16,894
that I think is like,

382
00:30:16,973 --> 00:30:18,373
because we have like

383
00:30:18,373 --> 00:30:19,753
finalized some escrow stuff,

384
00:30:19,833 --> 00:30:20,714
but I also haven't wanted

385
00:30:20,714 --> 00:30:21,533
to like fully release it

386
00:30:21,533 --> 00:30:22,113
because I've just been like

387
00:30:22,113 --> 00:30:22,733
wanting to see

388
00:30:22,733 --> 00:30:23,813
how the market

389
00:30:23,813 --> 00:30:24,873
naturally reacts to that.

390
00:30:25,273 --> 00:30:26,633
And what we found as well

391
00:30:26,633 --> 00:30:27,773
with,

392
00:30:27,894 --> 00:30:29,553
because one cool thing

393
00:30:29,553 --> 00:30:30,313
with Noster

394
00:30:30,313 --> 00:30:31,753
is like the social graph

395
00:30:31,753 --> 00:30:33,154
that you can plug into

396
00:30:33,154 --> 00:30:34,053
basically the application

397
00:30:34,053 --> 00:30:35,674
throughout any type of application,

398
00:30:35,773 --> 00:30:36,233
even if it's on

399
00:30:36,233 --> 00:30:37,253
a social media application.

400
00:30:37,694 --> 00:30:38,633
And one thing that we've done

401
00:30:38,633 --> 00:30:39,654
is we have like

402
00:30:39,654 --> 00:30:40,493
what's called

403
00:30:40,493 --> 00:30:41,273
the web of trust

404
00:30:41,573 --> 00:31:00,753
And with the web of trust, you're able to basically utilize the social graph to filter out accounts that aren't connected to it. So like basically, if I follow Lucas and Lucas follows Grant, I will be able to see Grant's posts. But if I follow Lucas and Lucas doesn't follow Grant, then I won't be able to see Grant's posts.

405
00:31:00,753 --> 00:31:05,033
The grant just doesn't exist, even if his stuff is showing up in the marketplace.

406
00:31:05,473 --> 00:31:06,533
I can filter it out.

407
00:31:06,934 --> 00:31:13,894
And this helps with a lot of new accounts who are just spinning up a new Nostra account that have no profile, no nothing.

408
00:31:14,013 --> 00:31:15,793
And they're just trying to sell something and then scam someone.

409
00:31:16,233 --> 00:31:18,133
Because you can just very simply filter a lot of that out.

410
00:31:18,154 --> 00:31:18,894
There's no reputation.

411
00:31:19,033 --> 00:31:19,533
There's no history.

412
00:31:20,093 --> 00:31:24,753
And because of the fact that there's a social aspect plugged into the Nostra protocol,

413
00:31:24,753 --> 00:31:30,773
uh there's already like a bit of a natural inclination to not want to engage in like fraud

414
00:31:30,773 --> 00:31:36,993
and all this stuff because if you have a social like media account backing the profile that's

415
00:31:36,993 --> 00:31:41,373
selling something you want to keep that reputation because it takes time to like build an audience to

416
00:31:41,373 --> 00:31:46,093
build get your followers get people who you engage with regularly and if you are like actively like

417
00:31:46,093 --> 00:31:49,434
using that account to like scam people or do stuff then obviously people aren't going to want to

418
00:31:49,434 --> 00:31:54,993
follow you or engage with you anymore so there is a natural uh like self-correcting mechanism that

419
00:31:54,993 --> 00:31:58,793
at least that i believe in it's a question whether or not that actually works at scale

420
00:31:58,793 --> 00:32:03,934
um and that's why uh with milk market in particular we're taking a little bit of a

421
00:32:03,934 --> 00:32:09,993
a slower more direct approach with like who we allow on the uh to sell on the on the marketplace

422
00:32:09,993 --> 00:32:16,093
because we go directly to the farms we talk with them we like record videos with them we like take

423
00:32:16,093 --> 00:32:19,773
tour the farm we see their practices we like make sure that everything like stands for what we want

424
00:32:19,773 --> 00:32:25,313
it to be what we want it to stand for and from there we then like uh have them onboarded and

425
00:32:25,313 --> 00:32:31,154
like help work with them to like get all that stuff done um but uh yeah i think uh we have to

426
00:32:31,154 --> 00:32:37,214
we have to allow ourselves and allow others to kind of have the responsibility and the optionality

427
00:32:37,214 --> 00:32:43,233
to like engage and like not just like off offload that to some uh third-party remediation system

428
00:32:43,233 --> 00:32:47,353
that may or may not even resolve the query properly.

429
00:32:47,513 --> 00:32:50,533
Because oftentimes the buyer, or rather the seller,

430
00:32:50,613 --> 00:32:52,553
is the one who gets screwed actually most of the time

431
00:32:52,553 --> 00:32:57,373
in a lot of the whole dispute resolution systems.

432
00:32:57,853 --> 00:33:00,873
So it's mainly like buyer protection where that comes in.

433
00:33:01,753 --> 00:33:02,373
But yeah, yeah.

434
00:33:03,194 --> 00:33:04,353
Cool. Great.

435
00:33:04,593 --> 00:33:06,593
Does Shopster have a global footprint?

436
00:33:07,273 --> 00:33:08,753
And I asked specifically,

437
00:33:09,793 --> 00:33:12,214
so it's really interesting what you're doing,

438
00:33:12,214 --> 00:33:20,593
trying to find specific markets or kind of cohesive, coherent, independent social networks

439
00:33:20,593 --> 00:33:24,973
that can be tapped into that have some sort of problem, like the raw milk market that

440
00:33:24,973 --> 00:33:31,833
Noster as a storefront can solve some problem that that has. And of course, worldwide, you have

441
00:33:31,833 --> 00:33:37,214
surges in adoption and things like BitChat when you have real practical problems with freedom of

442
00:33:37,214 --> 00:33:41,934
speech arise in certain regimes and i'm just wondering is there a global footprint footprint

443
00:33:41,934 --> 00:33:48,333
for shopster or do you see that as kind of the next frontier are there global indigenous markets

444
00:33:48,333 --> 00:33:53,313
that for whatever reason don't function well that could be made to function yeah that's definitely

445
00:33:53,313 --> 00:33:59,894
uh i guess uh at least at the the the current moment in time it's like uh what we want the

446
00:33:59,894 --> 00:34:05,473
next frontier to be uh because there is uh there are people who like sell uh uh across the world

447
00:34:05,473 --> 00:34:10,794
that have sold across like different areas like in Africa, Europe, South America, the U.S.

448
00:34:10,934 --> 00:34:13,613
It's largely the U.S. U.S.-based activity.

449
00:34:14,493 --> 00:34:20,073
But there are, and you mentioned there like the local like niche community markets.

450
00:34:20,434 --> 00:34:23,573
That's basically what we're trying to like function as.

451
00:34:23,613 --> 00:34:28,434
We're trying to function as like a platform for local economies to be able to like bootstrap themselves online

452
00:34:28,434 --> 00:34:31,613
and be able to like start like creating their own circular economy locally.

453
00:34:31,613 --> 00:34:37,093
um and uh yeah definitely um when i was like looking into even like the still correlated with

454
00:34:37,093 --> 00:34:42,814
raw milk like africa has by far the largest like informal raw milk economy it's a hundred billion

455
00:34:42,814 --> 00:34:48,233
dollar industry like like it's like it's like the majority of like the milk market in the entire

456
00:34:48,233 --> 00:34:55,154
world which is crazy so there's yeah yeah exactly and africa just is like even in terms of just like

457
00:34:55,154 --> 00:35:00,834
normal bitcoin adoption and like bitcoin like innovation africa is like the the the best place

458
00:35:00,834 --> 00:35:04,914
to be doing all this stuff because there's so much like fervor and like actual need for a lot

459
00:35:04,914 --> 00:35:08,233
of this uh because that's like one of the problems that it comes with like trying to

460
00:35:08,233 --> 00:35:14,414
wanting spread adoption within like developed nations is that we still see it a lot as uh a

461
00:35:14,414 --> 00:35:19,814
like as a store the gold store value and we we don't the digital gold store value and we're not

462
00:35:19,814 --> 00:35:25,294
like focused on like using it as a commercial activity or like engaging with it uh that directly

463
00:35:25,294 --> 00:35:30,434
um which is fine because number go up is a very useful and valuable thing for people to like

464
00:35:30,434 --> 00:35:35,454
actually stick with using Bitcoin or holding it at least. But when it comes to actually like

465
00:35:35,454 --> 00:35:41,053
spreading the values and engaging with it, we have to tap into other markets that aren't

466
00:35:41,053 --> 00:35:45,133
necessarily the biggest places to be. They're not going to move the needle in terms of price,

467
00:35:45,133 --> 00:35:49,854
but that's where a lot of the actual real opportunity to solve real people's problems

468
00:35:49,854 --> 00:35:53,733
are. And that's something that I think I learned also coming from like the network school and stuff.

469
00:35:53,733 --> 00:35:58,053
There's just a lot of global opportunity to like engage in a lot of things. And like,

470
00:35:58,053 --> 00:36:02,154
there's just like there's a lot of businesses that i'm aware of even some of my friends

471
00:36:02,154 --> 00:36:08,914
that i know have founded businesses that are just like spinoffs of existing big companies like carta

472
00:36:08,914 --> 00:36:15,894
like which is a um uh basically like a startup uh cap table management platform i have a friend

473
00:36:15,894 --> 00:36:19,733
who founded like a similar thing but just for india and is doing very well and then i have other

474
00:36:19,733 --> 00:36:23,613
friends who have like founded like other marketplaces or payment solutions in south america

475
00:36:23,613 --> 00:36:27,854
and like they're doing very well so it's just like you have to adopt and adapt your strategies

476
00:36:27,854 --> 00:36:29,273
to like the specific markets you can.

477
00:36:29,334 --> 00:36:31,613
And if you can get a leg up in one of those markets,

478
00:36:31,613 --> 00:36:33,533
which it can be difficult due to like corruption

479
00:36:33,533 --> 00:36:34,733
and other things that undeveloped,

480
00:36:34,733 --> 00:36:37,093
like democratic systems and all these things,

481
00:36:37,193 --> 00:36:37,834
legal systems.

482
00:36:38,673 --> 00:36:40,593
If you can do that, though,

483
00:36:40,733 --> 00:36:41,934
you have a really good opportunity

484
00:36:41,934 --> 00:36:43,233
to like really make a big difference.

485
00:36:43,314 --> 00:36:44,673
I might not necessarily do the next Facebook,

486
00:36:44,954 --> 00:36:46,374
but you don't really have to be the next Facebook

487
00:36:46,374 --> 00:36:47,533
in order to actually change the world.

488
00:36:48,874 --> 00:36:51,834
Does a Nostra-based market solve some endemic problem

489
00:36:51,834 --> 00:36:54,633
in emerging markets in Africa,

490
00:36:54,974 --> 00:36:57,153
in other countries that are still developing

491
00:36:57,153 --> 00:36:59,593
that maybe it's not solving in the United States?

492
00:36:59,713 --> 00:37:00,273
I don't know.

493
00:37:00,414 --> 00:37:02,173
Is that there's some specific use case,

494
00:37:02,273 --> 00:37:03,153
like BitChad, of course,

495
00:37:03,213 --> 00:37:05,053
within a regime that suppresses free speech,

496
00:37:05,233 --> 00:37:06,474
that there's obvious utility there.

497
00:37:06,794 --> 00:37:08,033
Is it the same sort of thing

498
00:37:08,033 --> 00:37:10,693
with a Noster-based storefront?

499
00:37:11,474 --> 00:37:13,454
It might not necessarily be as clear cut

500
00:37:13,454 --> 00:37:15,013
with regards to BitChad or something,

501
00:37:15,093 --> 00:37:16,013
because free speech is definitely,

502
00:37:16,053 --> 00:37:17,253
it's just obvious and blanket.

503
00:37:17,753 --> 00:37:19,033
Since I don't have so much exposure

504
00:37:19,033 --> 00:37:21,193
to those regions necessarily,

505
00:37:21,733 --> 00:37:23,653
I don't have the greatest overview.

506
00:37:23,653 --> 00:37:26,354
But I do know that there is,

507
00:37:26,354 --> 00:37:32,013
like obviously commercial restriction like inter inter country like with the um like with

508
00:37:32,013 --> 00:37:36,354
with like the frank uh that that's like uh that proliferates around and it's used in africa

509
00:37:36,354 --> 00:37:39,553
they're not allowed to like engage in that commercial activity like countries aren't

510
00:37:39,553 --> 00:37:42,773
allowed to engage in commercial activity with each other like they're restricted in like their usage

511
00:37:42,773 --> 00:37:46,894
of their own currency because france is basically still like a colonial power and stuff right

512
00:37:46,894 --> 00:37:54,874
yeah that's incredible yeah so there's a lot of uh there is like more to be uh i guess explored

513
00:37:54,874 --> 00:37:59,954
within that area of like allowing uh africans to be able to like actually engage in commerce with

514
00:37:59,954 --> 00:38:05,934
each other because there's just historically it's just been so uh like abused and there's so much

515
00:38:05,934 --> 00:38:10,213
stuff that has gone around that is just has restricted their growth and their ability to

516
00:38:10,213 --> 00:38:15,553
like actually develop properly and so i'm sure there's just like it's just a matter of like

517
00:38:15,553 --> 00:38:19,713
actually going uh like head first and like actually being there on the ground like actually

518
00:38:19,713 --> 00:38:24,334
get a real real feel for it but i can't like super speak but i'm yeah it has to be so many

519
00:38:24,334 --> 00:38:28,553
opportunities there. It's like a sociological question, how these new technologies interface

520
00:38:28,553 --> 00:38:32,753
with different societies. So it's great that you're putting the technology forward, you're

521
00:38:32,753 --> 00:38:37,354
finding ways to apply it, but it is going to take feet on the ground in these different places with

522
00:38:37,354 --> 00:38:41,834
deep knowledge of the tradition, the culture, the problems. And that's one of the exciting parts

523
00:38:41,834 --> 00:38:47,733
about Bitcoin and these kind of protocols that are decentralized and global is you are going to

524
00:38:47,733 --> 00:38:52,213
see different solutions emerge in different jurisdictions, just based on the legal structures,

525
00:38:52,213 --> 00:38:58,193
the traditions the problem and so that will be um i mean do you have any you kind of said you don't

526
00:38:58,193 --> 00:39:02,294
i guess maybe i want to ask you that i was gonna ask if you have any predictions as to how um

527
00:39:02,294 --> 00:39:07,213
nostril based global markets will proliferate is it going to be like jurisdiction based i mean guys

528
00:39:07,213 --> 00:39:11,314
that's kind of what you said right it's going to be local yeah that's definitely that's definitely

529
00:39:11,314 --> 00:39:16,553
how i think like the ideal uh or not the ideal but rather like how it's naturally going to progress

530
00:39:16,553 --> 00:39:19,994
is people are going to be finding local pockets

531
00:39:19,994 --> 00:39:22,053
where it really makes a big difference

532
00:39:22,053 --> 00:39:33,807
and then start growing out from there Like it be like the and that like one of the things that the um one of the things that I think is like the the true like global reach true globalization is pure localization

533
00:39:33,807 --> 00:39:39,027
It's like, you want to have maximal, maximal amounts of like local pockets that are supported

534
00:39:39,027 --> 00:39:40,987
by infrastructure, like common infrastructure.

535
00:39:41,387 --> 00:39:43,987
And that's like the peak, that's the peak form of globalization.

536
00:39:43,987 --> 00:39:47,687
Cause you don't want everyone and everything to be relying on a single system that connects

537
00:39:47,687 --> 00:39:48,087
everything.

538
00:39:48,087 --> 00:39:51,727
And then as soon as one part of that system falls, like we saw in COVID, everything just

539
00:39:51,727 --> 00:39:52,347
goes to shit.

540
00:39:52,347 --> 00:40:00,067
And we want to have like sustainable, small pockets of economic freedom where people can grow and like start growing out from there.

541
00:40:00,207 --> 00:40:08,067
So that's, yeah, it's definitely how I believe like the whole evolution of Noster marketplaces and like Noster technologies and applications will build out.

542
00:40:08,127 --> 00:40:20,707
Because like BitChat, for example, even I think Akali, one of the developers who works on it with Jack, he saw that there's like a million monthly active users for BitChat recently, at least on the Android version, which is like crazy.

543
00:40:20,707 --> 00:40:33,987
So that means a million people are using Nasser. We just don't see it on the live social feed. But a large amount of that comes from like Uganda and I believe it was also Cuba and like where they've been having all the protests.

544
00:40:34,207 --> 00:40:42,027
So there's a lot of like activity that's coming from these countries that like we don't necessarily are we aren't necessarily exposed to.

545
00:40:42,067 --> 00:40:47,027
But there's just like there's actually a massive amount of demand. So it's going to be localized pockets that are slowly, slowly growing out.

546
00:40:47,027 --> 00:40:53,287
yeah that's beautiful globalization but localized kind of some melding between the two because when

547
00:40:53,287 --> 00:40:57,687
you said earlier that like commerce is this universal language between cultures that if we

548
00:40:57,687 --> 00:41:02,527
can trade value in a way that's neutral we can speak to people that we can't otherwise speak to

549
00:41:02,527 --> 00:41:07,047
and kind of maybe that's pacifying maybe that conduces to peace and getting along and whatnot

550
00:41:07,047 --> 00:41:12,187
but that globalizing can also be like a leveling right when there's an interchange just based on

551
00:41:12,187 --> 00:41:16,887
commerce, then we're selling Diet Pepsi to indigenous tribes, right? And we're like,

552
00:41:17,147 --> 00:41:22,347
we're kind of building, bringing the world together, but under the same corporate homogenization,

553
00:41:22,627 --> 00:41:28,267
de-territorializing in the same direction. Whereas I love this image of localized markets,

554
00:41:28,267 --> 00:41:34,287
but in some way being on a global platform or protocol. And so if you can affect that,

555
00:41:34,287 --> 00:41:38,707
not you, but if this type of Nostra-based marketplaces can affect that, that's going to be

556
00:41:38,707 --> 00:41:43,987
this another trend in what globalization really means and can mean a sort of good way maybe

557
00:41:43,987 --> 00:41:48,267
yeah definitely definitely and that's like the that's the that's the big goal because like

558
00:41:48,267 --> 00:41:52,507
with when it comes to like like uh just specifically with like the milk market and all that stuff

559
00:41:52,507 --> 00:41:58,067
what we're trying to do is support like local farming economies and local food food economies

560
00:41:58,067 --> 00:42:03,087
we don't want to have just like it we kind of defeats the purpose if like everything we're

561
00:42:03,087 --> 00:42:08,027
facilitating is just like okay cross-country like shipping and all this stuff like like even like

562
00:42:08,027 --> 00:42:11,827
it's funny because a lot of the stuff like we take for granted that is like really useful and

563
00:42:11,827 --> 00:42:16,267
very powerful like shipping infrastructure storage infrastructure all this stuff actually

564
00:42:16,267 --> 00:42:21,047
removes a lot of like the the direct cultural ties and like community that we actually develop

565
00:42:21,047 --> 00:42:27,547
because it removes uh similar hats like the dispute resolution systems on platforms it removes a lot

566
00:42:27,547 --> 00:42:31,927
of the responsibility from our side to like actually you know what we used to do is just

567
00:42:31,927 --> 00:42:35,867
like actually go to the farm or shake their hand like get to know them be involved in the directly

568
00:42:35,867 --> 00:42:39,287
with like the people we're interacting with and we're buying with so we have to kind of we're

569
00:42:39,287 --> 00:42:43,827
trying to bring back that sense of community development and localization because like

570
00:42:43,827 --> 00:42:50,287
fundamentally all culture and all society is based on small societies like the atomic family unit and

571
00:42:50,287 --> 00:42:55,267
then growing out from there like you want to have these tight communities and a sense of sense of

572
00:42:55,267 --> 00:43:00,747
culture sense of sense of love sense of beauty within human beings that where you're not just

573
00:43:00,747 --> 00:43:04,867
like yeah that's some other guy over there on the other side of the planet and i have no association

574
00:43:04,867 --> 00:43:08,067
with them. So I'll just send a missile over there because I don't really care. Because it's just like

575
00:43:08,067 --> 00:43:13,947
you lose the connection of what actually makes us human. Yeah. No, I love that point you make,

576
00:43:14,027 --> 00:43:19,767
that global shipping and physical commerce structures have that effect. I mean, it's obvious

577
00:43:19,767 --> 00:43:24,187
when you think about it, but it's not something we focus on, that that physical interconnection can

578
00:43:24,187 --> 00:43:29,987
have these really deleterious effects that maybe digital connection won't have when it can't

579
00:43:29,987 --> 00:43:33,667
enable these market solutions. I had one more question before, if Lucas, you had some more.

580
00:43:33,667 --> 00:43:38,007
You just dropped earlier kind of innocuously that you're not on social media.

581
00:43:38,567 --> 00:43:39,387
And so I'm curious.

582
00:43:39,667 --> 00:43:42,407
I mean, it's evidently, I'd assume a conscious decision.

583
00:43:42,907 --> 00:43:46,427
Was there some moment of rupture that you're like, no more social media?

584
00:43:46,627 --> 00:43:48,447
And then after that, things have changed?

585
00:43:48,447 --> 00:43:49,927
Or what motivated that?

586
00:43:50,027 --> 00:43:54,787
And do you think that that has changed the way that you look at things and looking at

587
00:43:54,787 --> 00:43:58,187
Noster not as a social media interface, but as something bigger?

588
00:43:59,307 --> 00:43:59,827
Oh, yeah, definitely.

589
00:43:59,827 --> 00:44:03,507
I think the, um, there was already, there was already a period of time when I was like in,

590
00:44:03,507 --> 00:44:09,047
uh, my end of high school, like early years of college where I was getting a little bit

591
00:44:09,047 --> 00:44:12,747
wary of like interacting with, like, especially like on Instagram and certain things.

592
00:44:12,747 --> 00:44:16,627
Like my biggest thing that I used was Twitter just because like, I follow, I liked the reading

593
00:44:16,627 --> 00:44:20,327
and like thinking of like following thought people and like, uh, all the think boys and

594
00:44:20,327 --> 00:44:21,187
everything like that online.

595
00:44:21,307 --> 00:44:23,207
I'm just getting a sense of all that.

596
00:44:23,467 --> 00:44:27,407
But, um, I was still using Instagram, like Snapchat, TikTok, all this stuff, but TikTok

597
00:44:27,407 --> 00:44:32,647
was the big catalyst for me because there was a period in time during covid where like my girlfriend

598
00:44:32,647 --> 00:44:38,027
and i all we would do uh is just like we'd be laying in bed and then we'd just be watching

599
00:44:38,027 --> 00:44:43,667
tiktok for hours and then like our dates would be us like saying hell look at this tiktok and then

600
00:44:43,667 --> 00:44:47,587
like we come back and then it's just like that that was our engagement and that was and that like

601
00:44:47,587 --> 00:44:52,427
obviously that correlates with that period of time where we didn't really like have good

602
00:44:52,427 --> 00:44:55,707
communication skills or like we're arguing and like doing all this stuff so it's like

603
00:44:55,707 --> 00:45:01,827
there was a very obvious uh trend there where like okay i'm not like actually being like

604
00:45:01,827 --> 00:45:05,407
interactive with anyone like doing anything properly i'm not trying to actually develop

605
00:45:05,407 --> 00:45:10,587
in the relationships that i already have so by getting rid of it tiktok was the first thing i

606
00:45:10,587 --> 00:45:15,387
didn't actually weirdly i didn't like consciously think that at the time the big thing that actually

607
00:45:15,387 --> 00:45:19,727
got me was that uh that's when it came out that like tiktok was like controlled by the ccp and

608
00:45:19,727 --> 00:45:22,747
all this stuff and like they were like it's logging our like data and i was like since i

609
00:45:22,747 --> 00:45:26,347
was getting into bitcoin i was like getting big into privacy and stuff and i wanted to feel cool

610
00:45:26,347 --> 00:45:31,987
like i don't want to be tracked or any of this stuff um but uh so like getting rid of the those

611
00:45:31,987 --> 00:45:36,907
platforms uh i slowly or gradually got rid of it the hardest things to get rid of were basically

612
00:45:36,907 --> 00:45:40,487
where i would like text my friends more than anything and i just had to like force people to

613
00:45:40,487 --> 00:45:44,307
i was like i'm not going to talk to you ever again unless you like message me on signal or you message

614
00:45:44,307 --> 00:45:49,167
me on on something like that like you have to communicate with me on this way um so that had

615
00:45:49,167 --> 00:45:53,967
have to be like a bit of a forcing function there and um yeah that's that's one of the reasons why

616
00:45:53,967 --> 00:46:01,987
with Noster because I still like I used it a lot more uh back then when I was first uh when I first

617
00:46:01,987 --> 00:46:05,987
discovered it mainly because I was interested and like wanted to play around with it um but it's

618
00:46:05,987 --> 00:46:09,527
still fundamentally like a social media platform and I think I remember seeing someone on Noster

619
00:46:09,527 --> 00:46:17,787
uh post a note that was like um uh us are like us trying to we're basically like if you're trying

620
00:46:17,787 --> 00:46:21,427
to make Nostra a successful social media platform, you're actually trying to replace

621
00:46:21,427 --> 00:46:28,567
the addiction mechanism from other social medias into Nostra, which isn't necessarily what the

622
00:46:28,567 --> 00:46:33,707
stated goal of most of the applications are. But at a fundamental level, because of the nature of

623
00:46:33,707 --> 00:46:39,147
social media, that's what you're trying to do. And thankfully, we have people who are building

624
00:46:39,147 --> 00:46:43,067
in this that are trying to do it in a healthy way, at least introduce it as a more direct

625
00:46:43,067 --> 00:46:49,427
community um communication platform rather than just like a doom scrolling algorithmic feed thing

626
00:46:49,427 --> 00:46:58,607
um but you need to be able to have uh yeah conscious uh uh conscious uh engagement with

627
00:46:58,607 --> 00:47:06,527
these tools and realize that uh they do affect uh our daily life and having like because one one app

628
00:47:06,527 --> 00:47:10,647
that's very useful to me because especially with like the business because i had the i've been

629
00:47:10,647 --> 00:47:15,527
posting like content uh my girlfriend i've been posting content for uh and my girlfriend's also

630
00:47:15,527 --> 00:47:20,867
my business partner in this so uh just to clarify because she's also involved but we post content

631
00:47:20,867 --> 00:47:26,787
for milk market on instagram tiktok youtube all these things and uh i was i very quickly found

632
00:47:26,787 --> 00:47:31,267
myself falling into the hole of like browsing instagram business podcasts and all this stuff

633
00:47:31,267 --> 00:47:36,527
and now different content that i'm interested in but i had to like figure out a way to like kind of

634
00:47:36,527 --> 00:47:38,927
fine-tune my time for that.

635
00:47:39,167 --> 00:47:40,527
And I downloaded this app called Freedom,

636
00:47:41,087 --> 00:47:42,867
which allows you to time block and

637
00:47:42,867 --> 00:47:45,047
restrict when specific apps

638
00:47:45,047 --> 00:47:46,967
can be opened on your phone. So that's

639
00:47:46,967 --> 00:47:49,127
very, very helpful. And now, actually,

640
00:47:49,167 --> 00:47:51,147
I just don't even engage with it much

641
00:47:51,147 --> 00:47:52,567
anymore. It's just when I need to post.

642
00:47:52,927 --> 00:47:54,187
But yeah, there's...

643
00:47:54,187 --> 00:47:56,847
The natural evolution, I think, of most things

644
00:47:56,847 --> 00:47:58,927
has to come to... The reason

645
00:47:58,927 --> 00:48:00,907
we even engage with this is because we want a sense of community.

646
00:48:01,307 --> 00:48:02,887
And I feel like one of the best ways of actually

647
00:48:02,887 --> 00:48:04,427
creating that sense of community is through

648
00:48:04,427 --> 00:48:06,567
direct engagement economically.

649
00:48:07,047 --> 00:48:09,847
And that's why the focus that I see Nostra is developing

650
00:48:09,847 --> 00:48:14,767
is more of a facilitator of spreading Bitcoin adoption

651
00:48:14,767 --> 00:48:17,727
and monetary adoption of the tools that we have.

652
00:48:18,807 --> 00:48:21,267
And that's why I originally came in Fort For

653
00:48:21,267 --> 00:48:23,867
because I wanted to be able to contribute to Bitcoin

654
00:48:23,867 --> 00:48:27,547
and the spread of it in a way that was more accessible

655
00:48:27,547 --> 00:48:30,607
and more reachable than just improving Bitcoin.

656
00:48:30,727 --> 00:48:33,967
Because obviously, who am I to say that I can actually just change it

657
00:48:33,967 --> 00:48:36,187
and make it even better as a developer

658
00:48:36,187 --> 00:48:37,967
rather than just like fixing bugs or all that stuff.

659
00:48:38,027 --> 00:48:39,087
Like I want to like spread it

660
00:48:39,087 --> 00:48:40,847
and get more people educated about it

661
00:48:40,847 --> 00:48:42,167
and expose them to it.

662
00:48:42,187 --> 00:48:43,867
So that's like the main goal.

663
00:48:45,087 --> 00:48:48,287
This is such an interesting thing.

664
00:48:48,287 --> 00:48:50,667
We're after this tomorrow,

665
00:48:50,807 --> 00:48:52,987
we're going to review a paper by Heidegger

666
00:48:52,987 --> 00:48:56,727
on tools and technique or technical.

667
00:48:57,107 --> 00:48:58,067
The question concerning technology.

668
00:48:58,067 --> 00:49:00,307
The question, yeah, the question concerning technology.

669
00:49:00,307 --> 00:49:10,567
and it does bring up this great question which is that if you want to frame NOSTER as oh this is

670
00:49:10,567 --> 00:49:19,687
a better Instagram or a better X or a better Facebook then I don't think that it ultimately

671
00:49:19,687 --> 00:49:28,067
is successful because I think what it reveals is that when you do move to the tool that is NOSTER

672
00:49:28,067 --> 00:49:35,227
and use that technology, then what you quickly come to realize is that the better Instagram is

673
00:49:35,227 --> 00:49:44,347
no Instagram and the better Facebook is no Facebook. And the goal, if the goal is to be

674
00:49:44,347 --> 00:49:52,707
a influencer with a large following, then the proper ground for that, the fertile ground for

675
00:49:52,707 --> 00:49:59,847
that is that which you stand upon, not the cyber community. We talk about having like, I think this

676
00:49:59,847 --> 00:50:04,787
is the word we were searching for before, which is that we have connection without community

677
00:50:04,787 --> 00:50:12,447
on these social media platforms. And it's not connection that we ultimately seem to desire

678
00:50:12,447 --> 00:50:18,007
because we're hyper-connected, yet we don't feel like we have a sense of community. You know, men

679
00:50:18,007 --> 00:50:26,647
don't have friends and you don't have this engagement with people that is fruitful, I

680
00:50:26,647 --> 00:50:28,667
guess, on these platforms.

681
00:50:28,667 --> 00:50:35,507
And I just hope people, when they listen to this, they're able to really draw out something

682
00:50:35,507 --> 00:50:41,767
that I think you said that it's just so brilliant, which is that, you know, that's not the goal

683
00:50:41,767 --> 00:50:42,047
here.

684
00:50:42,047 --> 00:50:53,687
The goal is that we are able to have more of this community, that if you want to see change in the world, that first you need to be that change.

685
00:50:53,867 --> 00:51:01,747
And then second, the best place to spread that change is to the person that you're sitting next to or that you're talking to face to face.

686
00:51:01,747 --> 00:51:10,047
um grant yesterday showed me that uh there's a a social media influencer from from his hometown

687
00:51:10,047 --> 00:51:20,367
who basically trolls people um by uh presenting videos about farming that are entirely inaccurate

688
00:51:20,367 --> 00:51:28,667
but because 99 of people their relationship with their food source is going to an antiseptic

689
00:51:28,667 --> 00:51:36,327
supermarket and buying something that on average, I found on average that the average food product

690
00:51:36,327 --> 00:51:43,467
travels 1600 miles to get to the end user in the United States. And so you have this entirely

691
00:51:43,467 --> 00:51:50,007
disconnected feeling with your food and with the producer of that food. You don't have the sense

692
00:51:50,007 --> 00:51:58,547
of community. And what you're doing is you are rebuilding that from the ground up, the individual

693
00:51:58,547 --> 00:52:06,167
relationship with the producer and encouraging people to get to know them in order to interact

694
00:52:06,167 --> 00:52:12,187
with them and to do commerce with them. So I just think that's such a beautiful, it just,

695
00:52:12,187 --> 00:52:17,387
it's one of those things that it just feels right. Like, yes, I love the convenience of

696
00:52:17,387 --> 00:52:22,707
DoorDash and I love the convenience of Amazon and things like that, but

697
00:52:22,707 --> 00:52:31,907
nothing is fulfilling through that other than to fulfill this immediate desire of gratification

698
00:52:31,907 --> 00:52:35,087
that is fleeting and disappears so quickly.

699
00:52:36,207 --> 00:52:43,647
So yeah, it's just, it's very encouraging, I guess, to see that and to know that you're

700
00:52:43,647 --> 00:52:47,047
having that experience and that your customers are having that experience.

701
00:52:47,047 --> 00:52:56,167
um yeah so you're doing a um you're doing a fundraiser right now for milk market and um

702
00:52:56,167 --> 00:53:02,267
the goal with that is to be able to present a better product

703
00:53:02,267 --> 00:53:13,627
both drive help drive this adoption how is that fundraiser been going and um where

704
00:53:13,627 --> 00:53:17,307
I guess where do you expect to see impact with that

705
00:53:17,307 --> 00:53:19,687
when you're moving forward there?

706
00:53:21,887 --> 00:53:25,267
Yeah, so the fundraising has been going well so far.

707
00:53:25,727 --> 00:53:28,507
We're at half our goal, so we're trying to raise $124,000.

708
00:53:29,227 --> 00:53:32,167
So we've already hit half our goal, which has been great.

709
00:53:33,167 --> 00:53:36,167
And the nice thing about it is that it's not just like a normal

710
00:53:36,167 --> 00:53:37,387
Kickstarter type thing.

711
00:53:37,387 --> 00:53:40,627
So you actually get people who invest get ownership in the company,

712
00:53:40,627 --> 00:53:50,047
So they're also like along for the ride with for being being a part of it and being within within the whole movement of what we're trying to accomplish.

713
00:53:50,347 --> 00:53:57,807
And with it, basically what we're trying to do, because like to your point of like developing the sense of community and also the kind of the importance behind everything.

714
00:53:57,807 --> 00:54:02,967
one thing that i also feel like is one reason why a lot of people also don't resonate necessarily

715
00:54:02,967 --> 00:54:08,647
with this this mission of like like localizing the food sources like getting more of a relationship

716
00:54:08,647 --> 00:54:16,627
with it is because a lot of the messaging and um uh discussion around it is actually comes at a at a

717
00:54:16,627 --> 00:54:21,267
level that's very like it weighs on you because it's like oh my this is very important and like

718
00:54:21,267 --> 00:54:24,627
there's a lot of like there's a sense of responsibility there and a lot of times i

719
00:54:24,627 --> 00:54:28,247
could just be like a lot for some people for people to take in and try to like actually act

720
00:54:28,247 --> 00:54:31,787
out on themselves because if you're weighed down you're not going to be able to move so you want

721
00:54:31,787 --> 00:54:37,407
to be able to um like while he's one of the things that i think um and i've drawn from a lot of like

722
00:54:37,407 --> 00:54:41,207
other consumer products like liquid death for example the founder of that when he was like

723
00:54:41,207 --> 00:54:46,987
marketing water it's like people like people who are engaged like healthy food the healthy food

724
00:54:46,987 --> 00:54:53,087
aisle and all these things they're marketing as with like the the idyllic pasture and like the

725
00:54:53,087 --> 00:54:57,887
there's no like and like the perfect pristine conditions about everything and there's no like

726
00:54:57,887 --> 00:55:02,927
real sense of like uh of fun or like engagement with that with like a community or anything there's

727
00:55:02,927 --> 00:55:07,947
no sense of community around a specific brand or any of that but like junk food companies the way

728
00:55:07,947 --> 00:55:13,027
they market is like they create a community they have like this these instances of like of fun and

729
00:55:13,027 --> 00:55:17,527
activity around it like they have recognizable characters and all these people that you can or

730
00:55:17,527 --> 00:55:22,167
all these things you can engage with and that's why he like what he was uh when he was drawing

731
00:55:22,167 --> 00:55:26,127
from it is basically like you want to we want to we're a health food company because it's just it's

732
00:55:26,127 --> 00:55:30,887
water it's healthy and it's also a sustainability company because they don't use plastic but we're

733
00:55:30,887 --> 00:55:36,347
but we want to market like a like a like a junk food company we want to be able to like create

734
00:55:36,347 --> 00:55:42,327
that presence and that that established brand recognition throughout people and uh and along

735
00:55:42,327 --> 00:55:47,487
the way that's going to cause a divide um because like great art divides like that's just a a

736
00:55:47,487 --> 00:55:49,147
a tendency of great art.

737
00:55:49,707 --> 00:55:51,987
And part of what we're trying to do

738
00:55:51,987 --> 00:55:53,987
is actually introduce a bit more of like that,

739
00:55:54,167 --> 00:55:55,347
that entertainment and the fun.

740
00:55:55,407 --> 00:55:56,867
Because if you look at our Instagram feed

741
00:55:56,867 --> 00:55:58,307
or like our socials,

742
00:55:58,387 --> 00:55:59,527
we try to do a lot of that stuff.

743
00:55:59,547 --> 00:56:00,507
And we're at farmer's markets.

744
00:56:00,507 --> 00:56:02,747
We pop up there and we're trying to engage

745
00:56:02,747 --> 00:56:04,127
with like the people who are like coming by,

746
00:56:04,207 --> 00:56:05,067
giving them free coffee,

747
00:56:05,447 --> 00:56:07,647
just like kind of creating a bit more sense

748
00:56:07,647 --> 00:56:09,687
of like engagement, direct engagement with people.

749
00:56:10,047 --> 00:56:11,427
And we're trying to like try new things

750
00:56:11,427 --> 00:56:14,467
to experiment with ways of like getting people comfortable

751
00:56:14,467 --> 00:56:16,227
also with like raw milk, for example.

752
00:56:16,287 --> 00:56:16,947
Because like one of the things

753
00:56:16,947 --> 00:56:21,887
we're going to be doing with um with like the money that we get to raise is actually creating

754
00:56:21,887 --> 00:56:26,887
like a line of like uh i guess like sort of like skincare products but like basically like soaps

755
00:56:26,887 --> 00:56:30,687
and creams and stuff like for people to like actually apply to their skin because like through

756
00:56:30,687 --> 00:56:35,907
the processing of like creating that that it gets rid of any potential potentially harmful things

757
00:56:35,907 --> 00:56:39,927
that could come from raw milk and you're also putting on your skin not consuming it so it

758
00:56:39,927 --> 00:56:43,067
alleviates a lot of like the regulatory pressure that comes from that and people can get more

759
00:56:43,067 --> 00:56:46,607
comfortable and interested in it and they get to see behind like oh we're actually sourcing direct

760
00:56:46,607 --> 00:56:51,007
we're doing things directly with farmers like being able to raise gives us the ability to

761
00:56:51,007 --> 00:56:57,387
yeah broaden our footprint be able to access more of our community and tap into yeah like the the

762
00:56:57,387 --> 00:57:02,867
need and sense of of being that people are like longing for and like doing it in a way that

763
00:57:02,867 --> 00:57:07,667
actually helps promote the it creates like a virtuous cycle where it promotes sustainability

764
00:57:07,667 --> 00:57:11,667
of the soil sustainability of the farmer and then that promotes sustainability of the community

765
00:57:11,667 --> 00:57:16,007
and just like start developing a bigger and bigger flywheel with that so that's like the

766
00:57:16,007 --> 00:57:21,447
fundamentally what we're trying to trying to accomplish local greater localization uh allowing

767
00:57:21,447 --> 00:57:27,227
for like our team to scale up a little bit to help help with with that and yeah just just getting the

768
00:57:27,227 --> 00:57:32,747
ball rolling and getting people uh exposed to it more and just like seeing uh having it uh yeah

769
00:57:32,747 --> 00:57:41,007
having people have more conscious thought about it yeah so you were you were next to one of the

770
00:57:41,007 --> 00:57:45,007
world's most renowned investors for a few months.

771
00:57:45,707 --> 00:57:49,487
Have you asked Balaji to kick in a couple mil,

772
00:57:50,067 --> 00:57:52,147
get you really rolling, get you a blimp?

773
00:57:53,007 --> 00:57:54,347
I haven't yet, but I am planning to.

774
00:57:54,427 --> 00:57:56,267
I'm going to be sending him a message later today.

775
00:57:56,427 --> 00:57:59,087
Just shoot the shot, see what he said he says.

776
00:57:59,867 --> 00:58:00,807
That's great, man.

777
00:58:01,107 --> 00:58:02,367
Yeah, that's fantastic.

778
00:58:02,367 --> 00:58:08,207
I have seen you and Zoe's content to promote Milk Market.

779
00:58:08,387 --> 00:58:09,487
And it's fun.

780
00:58:09,987 --> 00:58:10,647
It's engaging.

781
00:58:11,007 --> 00:58:18,187
it is exactly what you say where it's like the type of promotion that you would have around junk

782
00:58:18,187 --> 00:58:23,107
food or like when I think of liquid death, like the first thing I think is like anybody holding

783
00:58:23,107 --> 00:58:28,727
a liquid death can should be like vaping and wearing an affliction shirt. But they're not,

784
00:58:28,727 --> 00:58:35,327
you know, like these are people that they're like, hey, I just want to feel cool. But I also

785
00:58:35,327 --> 00:58:43,787
want to be healthy um and somehow we have i guess this is kind of the fiat mindset is that we've

786
00:58:43,787 --> 00:58:52,907
associated um unhealthy risk with being cool um you know that you think of like you know smoking

787
00:58:52,907 --> 00:58:59,547
cigarettes was you know viewed as so cool because it's um it's counterculture or whatever but

788
00:58:59,547 --> 00:59:01,187
it was counterculture.

789
00:59:02,387 --> 00:59:03,687
Like all of these

790
00:59:03,687 --> 00:59:04,847
counterculture things

791
00:59:04,847 --> 00:59:06,687
are not all of them,

792
00:59:06,847 --> 00:59:20,120
but a lot of counterculture begins as something dangerous and something risky jumping out of you know base jumping or skateboarding or whatever like these things are inherently they carry risk but we associate

793
00:59:20,120 --> 00:59:28,080
them with being cool because we as a people I think have become so docile and domesticated

794
00:59:28,080 --> 00:59:38,260
that anything that breaks us out of that is viewed as, is viewed as like groundbreaking or, or, or

795
00:59:38,260 --> 00:59:44,460
being a, being a trendsetter. So yeah, I, I, I certainly think you're on the right path. Like it,

796
00:59:44,800 --> 00:59:50,600
it's really cool to see, even just sitting here, hearing you talk about building culture and

797
00:59:50,600 --> 00:59:55,940
building community. Like my biggest regret right now is that you're not sitting next to us having

798
00:59:55,940 --> 01:00:01,600
this conversation with us is that we're doing this remotely because you feel the lack of connection

799
01:00:01,600 --> 01:00:06,700
like the you just or sorry you feel the lack of community we have the connection but we

800
01:00:06,700 --> 01:00:14,700
we're missing the community um so yeah i just find that um i find that something maybe to ponder i

801
01:00:14,700 --> 01:00:23,061
suppose um when you think about just interacting interacting with humanity um so i don't know um

802
01:00:23,061 --> 01:00:30,460
What else is there? What is what else is there to talk about? Like what's next for what's next for you?

803
01:00:30,840 --> 01:00:38,420
You know, you get I think this is going to be a successful fundraise and I think that you're going to be able to to really make some change.

804
01:00:38,420 --> 01:00:51,220
Are you just thinking about kind of concentrically expanding your circle there, starting in Washington and or Seattle and moving deeper into Washington and deeper across the Pacific Northwest?

805
01:00:51,220 --> 01:00:57,981
um what what really is your plan yeah yeah that's definitely that's part of it uh we're

806
01:00:57,981 --> 01:01:04,481
hopefully going to be like really locking in on getting as much uh locally locally sourced like

807
01:01:04,481 --> 01:01:10,340
products here in in in seattle and washington and then from there expand to the pmw because we do

808
01:01:10,340 --> 01:01:14,880
actually already have like a few uh like beef producers also that we've been talking to because

809
01:01:14,880 --> 01:01:19,240
i want to we're going to be expanding into different um product categories like beef and

810
01:01:19,240 --> 01:01:23,220
eggs and all these other things like we want to like kind of help localize the the entire

811
01:01:23,220 --> 01:01:28,481
entirety of like the food options that you can have especially healthy whole foods um and work

812
01:01:28,481 --> 01:01:32,780
along the coast especially since it's just like pretty convenient for us like it's able to like

813
01:01:32,780 --> 01:01:37,580
and there's a lot of uh largely the this the west coast has a lot of people who are like in

814
01:01:37,580 --> 01:01:42,021
like really into this type of thing so it's like allow us to expand from there and then

815
01:01:42,021 --> 01:01:46,960
work our way like yeah just across the country and trying to get involved a bit more meeting more of

816
01:01:46,960 --> 01:01:49,820
the producers, meeting more people across the country and just like getting involved,

817
01:01:50,021 --> 01:01:53,460
spreading that knowledge to people by making content and all that stuff.

818
01:01:53,740 --> 01:01:58,580
Yeah, it's just a matter of, yeah, taking it day by day and just making our way forward

819
01:01:58,580 --> 01:01:59,320
gradually.

820
01:01:59,740 --> 01:02:06,041
Because there are days where it's like, it can be, I guess, a bit like overwhelming,

821
01:02:06,220 --> 01:02:09,240
but like, it's like setting out the mission of like trying to like make markets more free

822
01:02:09,240 --> 01:02:09,740
and all this stuff.

823
01:02:09,740 --> 01:02:16,061
But whenever you just, yeah, just take it slowly and like make gradual progress, like

824
01:02:16,061 --> 01:02:18,620
to 1% improvements compound over time.

825
01:02:18,740 --> 01:02:20,160
So it's just a matter of, yeah,

826
01:02:20,521 --> 01:02:24,240
taking a step forward and working towards it.

827
01:02:24,900 --> 01:02:27,920
Yeah, citing James Clear and Atomic Habits

828
01:02:27,920 --> 01:02:31,140
will get you very far on this podcast.

829
01:02:31,620 --> 01:02:31,900
Definitely.

830
01:02:33,320 --> 01:02:37,160
Like the thing that really draws me

831
01:02:37,160 --> 01:02:40,001
about working in the space of Bitcoin

832
01:02:40,001 --> 01:02:44,920
is that there are healthy people

833
01:02:44,920 --> 01:02:48,340
who are fit that don't know about Bitcoin.

834
01:02:48,760 --> 01:02:52,280
But there are not very many people that know about Bitcoin

835
01:02:52,280 --> 01:02:53,580
that are not healthy and fit.

836
01:02:53,860 --> 01:02:55,960
And there are people that have community

837
01:02:55,960 --> 01:03:01,460
or that don't have community and don't know about Bitcoin.

838
01:03:01,541 --> 01:03:02,380
And there are people that do,

839
01:03:02,380 --> 01:03:07,501
but there are very few people that know about Bitcoin

840
01:03:07,501 --> 01:03:11,620
that don't consciously strive to create a community.

841
01:03:11,620 --> 01:03:17,561
And I guess I think I'm mostly concerned with health and fitness.

842
01:03:17,561 --> 01:03:29,521
I think that, you know, like what they say, the man who has everything wants nothing or the man who has his health wants everything, but the man who doesn't have his health only wants one thing.

843
01:03:30,300 --> 01:03:38,581
And I think that all of human experience seems to be kind of downstream from your health, from your physical health, your mental health.

844
01:03:38,581 --> 01:03:56,860
And what I see in the Bitcoin community is that that focus on on health and community and fitness, which is a community is a metric of fitness, you know, and being to be to be healthy.

845
01:03:56,860 --> 01:04:00,380
You need relationships and you need social engagement.

846
01:04:00,680 --> 01:04:04,081
I see all those things as kind of being downstream from Bitcoin.

847
01:04:04,081 --> 01:04:11,740
um and so getting in the right boat i guess is uh is kind of the encouragement to work in that space

848
01:04:11,740 --> 01:04:21,320
um i just think it's fantastic what you're doing um it really is it's a it's an honor to watch you

849
01:04:21,320 --> 01:04:29,760
work um because the way that you um you know you note this just like one percent you're not

850
01:04:29,760 --> 01:04:35,620
it's not a billion dollar company it's not a billion dollar um it's not even a billion dollar

851
01:04:35,620 --> 01:04:44,380
total addressable market where you're at right now um but you view that as that's not the reason

852
01:04:44,380 --> 01:04:52,581
why i would do this like um what is you know why do i need to be global and shallow when i can be

853
01:04:52,581 --> 01:04:59,660
local and deep exactly and i think that that's i think that that's moving us towards something

854
01:04:59,660 --> 01:05:06,880
better, I guess. So yeah, really pushing us, pushing the needle in a way that might not be

855
01:05:06,880 --> 01:05:12,740
seen on a global stage, but certainly can be seen on a local stage. And, you know, now that Farcaster

856
01:05:12,740 --> 01:05:18,581
has taken a dump, I think Balaji might be in something. I was thinking the exact same thing.

857
01:05:18,880 --> 01:05:26,140
You're like, man, I'm just going to dive right in here. You know, timing is perfect. So yeah.

858
01:05:26,140 --> 01:05:28,620
I don't know.

859
01:05:29,220 --> 01:05:30,501
Grant, what else you got for our man?

860
01:05:30,501 --> 01:05:34,481
I said I was going to ask an antagonistic question before the camera started rolling, and I haven't.

861
01:05:34,541 --> 01:05:37,420
So I feel like I should throw out one, which is one we threw out to Max Hill and Brandon.

862
01:05:37,481 --> 01:05:38,340
So this is a good one.

863
01:05:38,860 --> 01:05:48,380
So Lucas and I were talking with philosopher, technologist, builder, Artie Antola, who is somebody who's building on Bitcoin.

864
01:05:48,380 --> 01:05:54,960
He has this project, Canonic.xyz, where he's putting books on chain for very idealistic reasons.

865
01:05:56,140 --> 01:06:01,481
So he's a builder on Bitcoin and yet kind of for somebody who's building on Bitcoin.

866
01:06:01,620 --> 01:06:05,460
So imagine that there's different levels of Bitcoin revelation.

867
01:06:05,760 --> 01:06:07,680
You first realize, oh, this is a store of value.

868
01:06:07,700 --> 01:06:08,700
It's going to preserve my money.

869
01:06:08,840 --> 01:06:10,920
And then, oh, this is a medium of exchange.

870
01:06:10,920 --> 01:06:13,200
We can use this and disintermediate third parties.

871
01:06:13,820 --> 01:06:15,320
Oh, this is going to end war.

872
01:06:15,320 --> 01:06:19,001
And then you ascend up this pyramid of like revelations on Bitcoin.

873
01:06:19,420 --> 01:06:21,960
And then what's the one at the top of that pyramid?

874
01:06:22,660 --> 01:06:25,680
And so Artie and Tola, he said, he just kind of dropped it to us.

875
01:06:25,680 --> 01:06:27,160
He said, Bitcoin is the enemy.

876
01:06:28,240 --> 01:06:29,481
And so it's almost like this.

877
01:06:29,620 --> 01:06:34,920
What does that mean when somebody who is way down the Bitcoin rabbit hole says, Bitcoin

878
01:06:34,920 --> 01:06:35,620
is the enemy?

879
01:06:35,620 --> 01:06:41,340
But the question for you is, if somebody following a similar train of reasoning said to you,

880
01:06:41,440 --> 01:06:43,700
Kalvadev, I'm deep into Nostra.

881
01:06:43,900 --> 01:06:48,640
I've been thinking this thing, you know, all the ways down the road and all the ways it's

882
01:06:48,640 --> 01:06:49,820
going to make society better.

883
01:06:50,041 --> 01:06:53,120
And my final revelation is Nostra is the enemy.

884
01:06:53,460 --> 01:06:54,100
What does that mean?

885
01:06:55,100 --> 01:06:55,581
Oh, man.

886
01:06:55,680 --> 01:06:57,840
Dang, that's an interesting question.

887
01:06:59,200 --> 01:07:07,180
I think that kind of points to the lines of Bitcoin is for everyone.

888
01:07:07,900 --> 01:07:12,880
Because basically, it's not only for the people you love,

889
01:07:12,880 --> 01:07:21,220
but also it's open to those that can be adamant against whatever it is that you're fighting for.

890
01:07:22,481 --> 01:07:25,160
But interesting, Noster is the enemy.

891
01:07:25,680 --> 01:07:51,120
I would say I think it's also somewhat a function of how we go in a lot of times into something new and how we're developing something with the idea that the tool fundamentally is the thing that we're trying to optimize for.

892
01:07:51,120 --> 01:07:58,320
but at some point if we actually like use the tool to accomplish its goal using the tool becomes

893
01:07:58,320 --> 01:08:02,680
the very thing that is like holding us back from actually optimally reaching the goal because they

894
01:08:02,680 --> 01:08:08,041
have like the sense of community is what we're hoping for like using nostr at some like some

895
01:08:08,041 --> 01:08:12,860
very very foreign point once we actually like reach the level where nostr is the thing that

896
01:08:12,860 --> 01:08:17,920
connecting all our communities and everything like the need for it kind of completely disappears if

897
01:08:17,920 --> 01:08:19,020
like you're still engaging with it.

898
01:08:19,081 --> 01:08:21,400
You're like not, you're actually removing yourself

899
01:08:21,400 --> 01:08:23,160
from the actual direct human engagement

900
01:08:23,160 --> 01:08:24,121
that you're communicating with.

901
01:08:24,160 --> 01:08:25,721
So that's, I think, how I would take that.

902
01:08:26,101 --> 01:08:28,160
Like you're, the tool at some point

903
01:08:28,160 --> 01:08:29,601
becomes the thing holding you back

904
01:08:29,601 --> 01:08:31,880
from achieving like the quote unquote perfection

905
01:08:31,880 --> 01:08:33,860
of the intended original goal.

906
01:08:35,121 --> 01:08:36,320
Now, beautifully said.

907
01:08:36,400 --> 01:08:38,400
And that's, I mean, we're talking Heidegger's,

908
01:08:38,460 --> 01:08:40,300
the question concerning technology tomorrow.

909
01:08:40,380 --> 01:08:42,200
And that's such a beautiful bridge to that.

910
01:08:42,300 --> 01:08:43,780
So yeah, I love that explanation.

911
01:08:43,920 --> 01:08:44,260
Thank you.

912
01:08:44,800 --> 01:08:46,320
Yeah, the thing that got you here

913
01:08:46,320 --> 01:08:48,940
is not the thing that will get you to where you actually want to go.

914
01:08:49,081 --> 01:08:53,900
It's just that you have to leave it behind eventually.

915
01:08:53,900 --> 01:09:00,681
You think about like, I like hiking and I hate being cold.

916
01:09:01,121 --> 01:09:06,400
And so I would go hike and I would have my three pairs of socks

917
01:09:06,400 --> 01:09:09,440
and three layers on everything.

918
01:09:10,300 --> 01:09:15,980
And as you hike along, then you start to warm up

919
01:09:15,980 --> 01:09:18,460
and you start to become acclimated.

920
01:09:19,060 --> 01:09:23,221
You start and it's cold and it actually gets colder as you go up,

921
01:09:23,280 --> 01:09:25,660
yet you warm and you become used to it.

922
01:09:26,320 --> 01:09:30,001
And periodically you stop and you take off the gloves

923
01:09:30,001 --> 01:09:32,440
and you take off a pair of socks and you take off a layer

924
01:09:32,440 --> 01:09:37,880
and you leave behind these tools that were necessary conditions

925
01:09:37,880 --> 01:09:39,501
to get you to where you are,

926
01:09:39,820 --> 01:09:42,780
but they're not sufficient to get you to where you're going.

927
01:09:42,780 --> 01:09:48,560
and you have to leave that thing behind so it's tough to know that point when you have to leave

928
01:09:48,560 --> 01:09:53,200
the thing behind it's the knowing the point when you need social media that's tough you need to

929
01:09:53,200 --> 01:09:57,840
bootstrap you need to meet people maybe it's tough to know the point when the tool becomes the thing

930
01:09:57,840 --> 01:10:02,900
that's holding you back yeah and it it's just the means to the end right yeah it becomes the end at

931
01:10:02,900 --> 01:10:08,560
some point and you got to not let it yeah so what is the end what is the ultimate goal what's the

932
01:10:08,560 --> 01:10:12,320
I was about to ask you guys the exact same thing.

933
01:10:12,380 --> 01:10:14,081
So what do you guys think that the end is?

934
01:10:16,300 --> 01:10:20,820
So I'll take a shot at answering it because I want to hear what you have to say.

935
01:10:20,860 --> 01:10:22,541
And I definitely want to hear what Grant has to say.

936
01:10:23,041 --> 01:10:29,700
The thing that hit me when I first learned about Bitcoin, like of all the things that we can talk about,

937
01:10:29,700 --> 01:10:36,660
the thing that struck me was that Bitcoin incentivizes collaboration instead of competition.

938
01:10:36,660 --> 01:10:52,221
And it's fascinating to know that the only thing that we know of, which is absolutely scarce, is also the thing that removes our scarcity mindset.

939
01:10:52,221 --> 01:10:59,300
and it encourages us to work together because when we work together, we all benefit as opposed to

940
01:10:59,300 --> 01:11:10,081
the abundance of fiat of an ever-expanding supply encourages us to compete for our share

941
01:11:10,081 --> 01:11:17,200
of that ever-expanding supply and to always be competing for more of it because having this much

942
01:11:17,200 --> 01:11:24,760
today is equivalent to having this much divided by two tomorrow. And it becomes less and what we

943
01:11:24,760 --> 01:11:31,420
have becomes less and less over time. Whereas with Bitcoin, what we have becomes more and more over

944
01:11:31,420 --> 01:11:41,200
time. So I guess that's a Bitcoin centric attempt to answer that question. But it is revealing in

945
01:11:41,200 --> 01:11:51,181
that the best things in life are free, that love is probably the thing that trumps everything

946
01:11:51,181 --> 01:11:57,020
else. And so the meaning, I guess, of life is to find, or not to find love, the meaning

947
01:11:57,020 --> 01:12:03,501
of life is to allow love. Because when you look for something, you never find it. You

948
01:12:03,501 --> 01:12:11,121
know, wanting something is painful, but seeking something is pleasure. And it turns out

949
01:12:11,121 --> 01:12:17,641
that oftentimes when we are seeking, what we actually need to do is stop looking and just let

950
01:12:17,641 --> 01:12:25,001
go and surrender to the thing that is going to bring us. Like it was always there. You know,

951
01:12:25,041 --> 01:12:30,900
the love was always there. You just need to get out of your way. The healthy relationships were

952
01:12:30,900 --> 01:12:35,740
always there. You just need to get your ego out of the way. The healthy body was always there.

953
01:12:35,740 --> 01:12:45,200
You just need to get your addictions out of the way. So I don't know. Yeah, the meaning of life is love and collaboration, I guess. There's mine. That's good. Grant?

954
01:12:45,200 --> 01:12:51,860
Oh, no, I don't know that I would presume to be able to pontificate on that subject.

955
01:12:52,260 --> 01:13:08,400
Instead, I'll give what I kind of a memento mori style meditative technique that maybe people can unconceal or reveal to themselves what reality is trying to tell them as far as what its meaning is, what is already pregnant in reality.

956
01:13:08,400 --> 01:13:19,541
And one of those things, sometimes I do this, so memento mori is this idea, keep around you symbols of your own passing, your own mortality, like a skull to remind you you're going to die.

957
01:13:20,840 --> 01:13:30,601
A way to make this even more involved is imagine you're already dead, like sensorially do as much as you can to bring yourself to that point where you're already dead, right?

958
01:13:30,601 --> 01:13:32,700
But then imagine, you can't imagine that, right?

959
01:13:32,740 --> 01:13:35,001
Because that's the extinction of your ability to imagine that.

960
01:13:35,001 --> 01:13:42,560
imagine instead you are at that moment after you just came alive after being dead so what about

961
01:13:42,560 --> 01:13:49,721
reality floods your senses right so if you move from a state of nonsense of no sensing whatsoever

962
01:13:49,721 --> 01:13:55,221
like does does the mere act of filling your lungs fill you with a sort of sublime joy

963
01:13:55,221 --> 01:14:01,221
um does like the light itself the way that it cascades against the surface of brick buildings

964
01:14:01,221 --> 01:14:03,760
and brings out a very specific shade of red?

965
01:14:03,840 --> 01:14:05,260
Is that something that strikes you?

966
01:14:05,721 --> 01:14:07,501
And then do you want to hear the voice again

967
01:14:07,501 --> 01:14:10,181
after aeons of being dead,

968
01:14:10,280 --> 01:14:11,880
the voice of your loved ones, right?

969
01:14:11,940 --> 01:14:14,280
Who you now have the opportunity to do that with.

970
01:14:14,760 --> 01:14:16,940
And so again, that's not the meaning of life.

971
01:14:17,081 --> 01:14:19,420
And I said, I don't want to pontificate at that,

972
01:14:19,480 --> 01:14:21,660
but I think what we can always foster

973
01:14:21,660 --> 01:14:23,420
is like ways of revealing

974
01:14:23,420 --> 01:14:25,980
that are beyond the technological,

975
01:14:26,300 --> 01:14:27,780
like beyond the tools that we have.

976
01:14:27,820 --> 01:14:29,980
We can begin to look at life in different ways

977
01:14:29,980 --> 01:14:34,721
by considering a relationship to it in ways that are not just through the tools we have,

978
01:14:34,820 --> 01:14:41,440
not just the world I see is the spyglass I look through that is Twitter that shows me tweets, right?

979
01:14:41,501 --> 01:14:43,260
The world is a much broader thing.

980
01:14:43,260 --> 01:14:49,380
So focus on ways that you can engage with it that will reveal different things about the world to you.

981
01:14:50,480 --> 01:14:53,280
Kalvidev, we leave you with the last word.

982
01:14:53,700 --> 01:14:54,660
What do you have for us?

983
01:14:55,700 --> 01:14:58,101
Yeah, I was going to sort of off of that too.

984
01:14:58,101 --> 01:15:02,001
and this is a good place, I guess, to leave it unexplained.

985
01:15:02,641 --> 01:15:08,621
But one of my theories of how, I guess,

986
01:15:08,721 --> 01:15:13,660
human consciousness and the organization of life is structured

987
01:15:13,660 --> 01:15:17,221
is basically we are to the universe

988
01:15:17,221 --> 01:15:20,160
as our emotions are to ourselves or something like that.

989
01:15:20,420 --> 01:15:22,560
That's the closest I can have gotten to it.

990
01:15:22,560 --> 01:15:27,560
So each individual human being is like anger,

991
01:15:27,560 --> 01:15:33,300
happiness within our own mind and then like we we dissolve away and like reconvene with like the

992
01:15:33,300 --> 01:15:38,601
original like larger entity and each universe itself is like an emotion of whatever larger

993
01:15:38,601 --> 01:15:46,320
entity is that of the of the universe and uh what i think is and even to the point of like the uh

994
01:15:46,320 --> 01:15:52,501
nostril is the enemy almost like our lives are the enemy at some point um because or like our

995
01:15:52,501 --> 01:15:58,121
flesh bodies are the enemy because like uh i do believe like the end goal of everything is love

996
01:15:58,121 --> 01:16:03,121
and cooperation and like we're just like fine-tuning ourselves like reach a point where

997
01:16:03,121 --> 01:16:11,020
we can have optimal cooperation and uh we basically dissolve back into our universal

998
01:16:11,020 --> 01:16:19,280
shell and reconvene with the energy fields of of the of the of the universe and then just become

999
01:16:19,280 --> 01:16:23,240
one and like that's pure cooperation because we are just like one singular entity and motivated

1000
01:16:23,240 --> 01:16:26,840
for its singular purpose or a singular goal whatever that may be I don't know what the

1001
01:16:26,840 --> 01:16:30,740
universe's goal is but I think ours is to be as cooperative and as lovable as possible

1002
01:16:30,740 --> 01:16:37,920
yeah that is a beautiful way to end it Kalvadev thank you so much for joining us it it truly is

1003
01:16:37,920 --> 01:16:46,920
like I am I'm honored to to know you um I'm so impressed by what you've done in the space um

1004
01:16:46,920 --> 01:17:00,280
The first time that I saw you was when you made a presentation about Noster and talked about operation security and talked about the things that it could allow the world.

1005
01:17:00,280 --> 01:17:09,520
And you speak with not just knowledge about these things, but with the practicality that it brings something better to your life.

1006
01:17:09,681 --> 01:17:16,721
And it allows you to be just more of you instead of to be part of something else.

1007
01:17:16,920 --> 01:17:34,520
And I think that's absolutely beautiful. As we kick it out, let people know where they can find Milk Market, where they can find Shopster, etc., where they can follow, etc. Just let people know how they can join in this mission of yours.

1008
01:17:34,520 --> 01:17:39,960
And of course, we're going to tag the fundraising campaign as well in this.

1009
01:17:40,320 --> 01:17:44,081
And also, I'll be a contributor as well.

1010
01:17:44,181 --> 01:17:46,860
So I want to be a part of this mission.

1011
01:17:47,601 --> 01:17:48,121
Yeah, I love it.

1012
01:17:48,260 --> 01:17:56,240
Yeah, you can find, like the parent is Shopster Markets, S-H-O-P-S-T-R Markets with an S dot com.

1013
01:17:56,780 --> 01:17:59,820
And like there, you can see like Shopster, the Shopster Market and Milk Market.

1014
01:18:00,181 --> 01:18:02,740
Both of them are Shopster.Market and Milk.Market.

1015
01:18:02,740 --> 01:18:04,541
you can on social media,

1016
01:18:04,700 --> 01:18:06,660
you can follow Milk Market at Milk Market Media.

1017
01:18:07,221 --> 01:18:11,340
And then if you ever want to like get my contact or anything,

1018
01:18:11,501 --> 01:18:12,780
you can go to calva.dev,

1019
01:18:13,280 --> 01:18:15,520
just calva.dev.

1020
01:18:15,520 --> 01:18:18,700
And all my personal websites there,

1021
01:18:18,800 --> 01:18:20,721
you can email me, you can message me.

1022
01:18:21,121 --> 01:18:23,340
So yeah, all that's great.

1023
01:18:23,541 --> 01:18:26,160
And I'd love to really appreciate being a part of this

1024
01:18:26,160 --> 01:18:27,141
and like having the discussion.

1025
01:18:27,260 --> 01:18:29,060
It was really, really, really great to, yeah,

1026
01:18:29,181 --> 01:18:32,081
just think and be able to go back and forth.

1027
01:18:32,300 --> 01:18:32,641
Loved it.

1028
01:18:32,740 --> 01:18:37,960
my friend yeah my friend it is is absolutely wonderful to see the sun shining in your face

1029
01:18:37,960 --> 01:18:43,300
and see you smiling see that you're recovered from your from your marathon and doing well so

1030
01:18:43,300 --> 01:18:47,721
oh yeah still still still trying to recover but uh my cows are still killing me but

1031
01:18:47,721 --> 01:18:55,641
again uh thank you so much and uh i guess uh we'll talk to you next time man uh it's been a pleasure

1032
01:18:55,641 --> 01:18:57,121
yeah thank you
