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100 episodes, countless hours, ups, downs, smiles, fuck ups.

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I'm Jake Woodhouse and today I'm unpacking 100 hard won lessons from 100 episodes of this podcast.

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Think mistakes, think wins, secrets, things I wish I had known on day one.

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stick around because it might just be that lesson 47 alone might just rewrite your future.

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So from having zero listeners, zero followers and zero traction, just last week I did my quarterly

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review Q3 and I hit 250,000 views across all platforms from the last nine months. So these

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lessons aren't just my story, they're also potentially a shortcut for you to have a crack

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yourself. Whether you're podcasting or just chasing any big dream, I believe many of these

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lessons can be reapplied to anyone, anywhere, with anything. So by the end, you're going to have a

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hundred actionable insights to steal from me for your own journey. Mistakes that you don't have to

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make to speed up your own progress. If you love it, share this episode with anyone thinking of

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launching a podcast they need this as always as you know I love Noster so shout out for that

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please send me a zap I'll zap you straight back I encourage you to use a podcast player such as

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Fountain where you can then boost during the episode or if you want to reach out directly

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then please email me hi at jakewoodhouse.io I'd love to hear what you're learning about what you're

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failing at and why you're getting back up and trying again. So let's dive in.

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So I'm going to split these 100 lessons up into 10 sections. So 10 lessons from each section.

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And because 100 lessons is quite a lot, I've got a bullet point I'm going to run through and it's

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designed to be rapid fire. So I'm just going to run boom, boom, boom through them. I will

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occasionally stop and slow down and explain some things in more detail. But that way, I hope that

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this won't be a four hour long saga of me hammering out every single detail and boring the shit out of

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everyone. So the first 10 lessons I wanted to talk about starting the journey. Why even begin a podcast?

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So lesson number one, and these aren't in a particular order. It's just, you know, what came

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out when I was kind of tuning into what those lessons were. Starting a podcast. So this has been

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a great way for me to rebound. I was involved in some startup projects. They didn't work out.

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Those people know who they are. Shout out to them. Good luck with what they're building. But for me,

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it wasn't quite right. And one lesson was I just I should never have stopped podcasting

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independently. So I used to have a show called Bitcoin with Jake. And so I was like, right,

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I've got to start my own podcast again. Follow what you find interesting. The chances are others

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find it interesting too. And if that is the case, this is a more sustainable approach.

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Number three, optimize for just getting going.

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Don't let perfect get in the way of good.

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Number four, you have no idea how it will be received.

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That's okay.

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There's only one way to find out.

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Investing in yourself feels great.

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There's only one person to blame.

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I personally didn't want a business partner.

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Success rests with me and me alone.

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It's true accountability.

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All you need is a laptop and a good quality mic.

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that's it no excuses people are very generous with their time approach them respectfully be

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clear what you want and get those five episodes scheduled as soon as you can don't be afraid to

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get help and hire expertise now in my case I was really able to leverage my experience from

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previous podcast projects so this is lesson number nine I was able to hire Mike my producer and Pat

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my editor straight off the bat and I myself knew how to host record book conversations etc

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lesson number 10 from the first section there is no wrong answer the beauty is in the organic

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the storytelling and the fireside tales now given this is 100 episodes I'm having a beer

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cheers to everyone thank you so much for tuning in and joining along on this journey

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so section number two this is 10 lessons around crafting content you know what makes episodes

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really click I think high level before I even give you any of these lessons it's this is a work

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in progress year one for me was always about focus on the content just start hammering some

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shit out there get talking to people and see where it takes you worry about revenue later down the

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like one I like creating solo episodes this wasn't obvious I didn't expect this to actually happen

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I was planning on having just guests I kicked it off with three guests every week and quite quickly

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that became two guests and me and so what what that really meant is I was trying to manage myself

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and not get stressed and people's schedules change people don't show up or they message you just

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before that's okay but then I would sit down and be like what am I going to talk about and I just

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riff and that's okay I'll mention that in a second but that that's been a really interesting insight

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and it's very much what we'll touch on later so number two AI is a game changer and especially

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when it comes to episode planning for these solo recordings I can type in everything I want and

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then boom out comes an episode outline which I can then edit and structure and it's really

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unbelievably helpful it's a 10x in my opinion on previous planning three I have an ability I have

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an ability to just riff this is something so interesting it's it's a skill that i have where

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i've tested it in a few different environments now like i can just stand on stage and just start

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talking and had i not been an mc at bitcoin events i wouldn't know i was able to do that

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but i can have one or two things in my mind walk straight up onto a stage and talk to people in

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public i didn't know i could do that and until you put yourself in those positions you'll never find

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out. So it's like an intuition thing. And I mentioned just before, it was like, oh, guests

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can't make it. All right, I've got three points and I just riff for half an hour. And that's morphed

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into now more of a planned process because I'm actively doing the solo episodes. Next,

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the social media platforms love watch time. This is the number one metric you want to go after.

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interestingly on YouTube people have spent 2,200 hours watching my content isn't that crazy to think

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2,200 hours amazing thank you to everyone that spent the time doing that next up the hook is the

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most important thing now I would I would describe the hook as you know not just the title or the

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thumbnail, but very much like the first 30 seconds. And when I look at my Twitter analytics,

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the average watch time of the video that I've posted is only 17 seconds. So you've got absolutely

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fuck all time to catch someone's attention. And you've got to make sure you grab it and really

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keep hold of it. Content is a funnel. So you've got short form, medium form, long form. And

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And generally, this is a well-known fact in the kind of advertising space.

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A brand needs to touch someone seven times before they're willing to purchase.

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It's kind of similar with content.

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And so someone will come across your short form stuff.

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And then they hit the medium form.

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And then they hit the long form.

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And eventually, I already mentioned I'm not doing this yet.

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I will create some kind of offer.

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Whether that's coaching or affiliate program or sponsorship.

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We'll see.

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Now, the next up.

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So audience size compounds.

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do not worry about traction just keep going sounds so simple right because there are days

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you're like oh i've got four views what's the point right but you know taking youtube for example

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the subscription uh subscribers numbers they're creeping up but what looks like a small number

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in theory is it's not this not theory but when you go from 300 to 400 subscribers that's actually

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a really healthy percentage growth.

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It's just a small number.

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So if you can keep that pace up,

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then that compounding overdub

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is very valuable.

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So crafting content, again,

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is the point of these 10 lessons.

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So it's a process.

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And I think of it as,

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first of all, production,

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then publishing,

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and then promotion.

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So it's like a three-tiered process.

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Each phase has many steps.

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That's not the detail

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I'm going to go into for this podcast.

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But create a process,

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detail them,

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I love having a good editor.

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So shout out to Pat.

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Thank you for your help.

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I used to do this myself and I hated it.

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And so having someone help me do something that I don't like doing makes me being able to focus on what I can do, what I do well, researching topics, researching guests, hosting good conversations, presenting.

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And then I able to hand it over to someone else who then does what they are good at Pat in particular has figured out some great stuff in relation to the short form clips and also some graphics that we been

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trying. I'll go into more detail on that later. Second to that, I love having a good producer.

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So shout out to Mike and thank you for his help. Again, like writing your own show notes,

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scheduling everything to be published at a certain time, figuring out what the thumbnail is going to

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be, what the title might be. There's just, there's so much to it in terms of the production,

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the publishing and promotion of a podcast that doing it all on your own is a hell of a lot of

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work. And so I've been able to hire people that I know are great at what they do and we build a

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small team and that's been fantastic. So with that, I'll pull to an end that section number two

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of crafting content. So next up, we've got guest dynamics. So what are some of the lessons from

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interviews. These are quite simple, but for anyone out there that's ever hosted a podcast or run

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a panel at a conference, you'll know what I'm talking about. So always keep a question up your

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sleeve. No awkward silence. That's the fear, right? Oh my God, this is so awkward. I've got nothing to

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talk about this person. So just keep a question in mind. Someone will mention a word or a place or a

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as they're talking and just bank it but that's a good one to come back to and just have it online

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and when something slowly peters out you can then bring that back in or you keep it super simple with

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prompt words like why do you think that so lesson number two from this section it helps when you know

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who you're talking to so of course like when you get a guest turn up on your podcast listen to

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other episodes they've been on go and read their book have a look at their website what social media

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have they put out like if you haven't done that initial phase of research why have you got them

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on as a guest more often than not i would have seen people creating interesting content around

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subjects that i care about i'm like baby a brilliant podcast guest i'd love to get them on

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so i already know lots about them i've got tons of things i want to ask

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um but one when you've done the research it's clear that you care about who they are

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and their journey and that energetic exchange is very important to high quality conversation

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so next up so I enjoy learning from actual experience so what decisions did they make

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why and what did they learn and that also applies to myself right I will try and post content

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like I did this thing and here's what was interesting

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next so get people talking about what they find interesting so contrary to other other podcast

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hosts i i try to keep things as organic as possible and as natural as possible and the more

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that a guest talks about things they're passionate about the higher the quality of the conversation

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and the easier it is for me to orchestrate a a a better overall experience for not just the

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audience, but also myself. And the best question I've come across for that, and I've changed the

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way that I start interviews loads over the years, but now I just love asking this one,

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what's the most exciting thing you're working on right now? And that just opens up the most

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amazing conversations. Next up, you must be a good listener. Now, for someone that likes talking

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and communicating with people, chatting away.

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This isn't something that comes naturally to me.

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To stop, Jake, stop and listen.

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So try to never interrupt your guest.

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And this is actually some feedback

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that I got from Pat years ago now.

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And we've been really working on this.

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Like, don't talk over them, right?

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Just, it's about teeing them up

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to feel completely comfortable, calm,

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collected and open.

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You get stories out of people

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that not only do they tell well,

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they feel ultra comfortable sharing,

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but it might be something that they haven't shared before

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because of the environment and the space you create for them.

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And I love that process, right?

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So be a good listener.

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Next up, it's not about the digital footprint of the guest.

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Now, this is something I'm really keen on.

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I want to know people's real-life stories

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and the problem-solving process they went through

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that I can potentially leverage for my own decision making.

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I don't care if you're not even online, right?

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In some ways, I prefer it if you're not.

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I might meet you on the street

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and you tell me this awesome story.

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I'm like, I'd love to get on the podcast.

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Would you join?

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And there's some more about this later down the episode.

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But to me, that was cool.

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Like, I don't care about how big your digital footprint is.

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I'm not inviting you on because your audience is large.

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Next up, being open to their questions is fun.

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This is not just one-way traffic.

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And I had a couple of interviews where this would happen,

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where it's like, Jake, can I ask you about something?

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And like, sure, go for it.

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Now, obviously temper that with,

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don't completely kind of like, you know,

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run away with the conversation,

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spend an hour long episode

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talking just about yourself for 45 minutes.

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But that's cool.

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You know, it's interactive, right?

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Next, organic is best, period.

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so I kind of lightly glossed over this but it's a specific point of itself it's a hundred percent a

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lesson like over complicating things with a big plan so this is all the stuff we're going to go

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through it's just it's it's unhelpful in my opinion so you want to have a rough idea of what

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you want to talk about but use those points to orchestrate the conversation okay last two lessons

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from this section about guest dynamics.

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So some guests are hard work.

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They are a dud.

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But the conversations just aren't great.

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Try to relax on your way through them.

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But sometimes it just doesn't click.

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And that's okay.

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Just get on to the next one.

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Don't take it to heart.

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It's not a big deal.

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You know, just like in the playground 20 years ago,

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you're just not friends with some people.

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and for whatever reason you know now that the more work i've done around energetics for example

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i realize it's to do with vibration and people just operating at a different level and in this

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case you might get a podcast guest on that was recommended to you by someone and just they give

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you one word answers there's nothing really sparky happening there it's like this is crap and you know

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the episodes are likely to perform but whatever don't worry about it move on now the final lesson

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10 from this do not be afraid to ask the hard questions now and i have two topics that i've got

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written down in my notes here one around the holocaust an episode i did with ben verman like

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so many big questions there that trigger the shit out of even myself but like let's ask those right

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we have to be able to debate we have to be able to have discussion about things that scare us or

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may or may not be true or are you know for whatever reason you can't say that why not

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let's talk about it and the other was circumcision shout out to Nathan Smith in the episode we did

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like what a difficult subject to be to be covering for people with such a private connection with

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such a what actually is like an extraordinarily brutal thing so do not be afraid to ask the hard

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questions and I'm always saying that to myself like come on Jake don't be afraid. Section number

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four is titled audience connection building a loyal tribe. A view or a download doesn't reveal

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the impact or the decision making that is sparked by it. Does that make sense? So if you post an

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episode and you're on an RSS feed and you've got a bunch of downloads you see okay you know I've got

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600 downloads on that episode or 60 apps on that episode or whatever or you put a YouTube video up

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it's got 15 views you don't know who that person is that viewed it or listened and sometimes you

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get this extraordinary feedback loop where you find out who that person actually is and you find

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out that they did something in their own life as a result of the content you create and my example

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this I did an episode with Miles Dillon shout out to Miles and it transpired that he had he had

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listened to Bitcoin with Jake consistently years ago when he was running his own plumbing and gas

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business and he was like literally like fixing sinks listening to Bitcoin with Jake and all

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these years later we were on a podcast together and it turns out he'd sold that business and was

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traveling with his family and was creating his own Bitcoin podcast you think oh my god epic and

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And he was teaching me about how I had taught him about Bitcoin and the choices he then made.

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And that's so that's so goddamn cool.

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Like I'm not necessarily creating this podcast to create a connection with the audience, but it's an amazing side effect for what content can do.

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So lesson number two from this section I started putting call to actions in my episode you know comment if this is interesting or email me or send us app just like I did at the start of this episode

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And from that, I get all sorts of interesting feedback. So one was a public post, a follower

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on Nost and Matthias, and he was talking about how he'd been listening to the episode I'd posted

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on the way to work. And it just struck me, it's like, God, what in many ways, like private

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relationship we have with someone where they're sharing your time that they are sharing their time

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with you whilst they're going on their commute and i got a whatsapp from another listener and i won't

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mention who it is but um because it's a private subject in a sense but they came back and said oh

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jake you know what i was listening to your your episode recently about the stuff you were discussing

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around the holocaust and like that's a really difficult subject to approach and to to cover and

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And just it's really impressive how you held the space to do that in a respectful, but also inquisitive and curious way.

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I think, wow, what an incredible piece of feedback.

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I had no idea you even listened to the podcast, let alone that is what you would find interesting.

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Lesson number three, I don't actually know the value I've created.

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How crazy is that?

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you are out there creating this content posting this stuff um you know started a small company

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taking risk with your capital and you don't know the value you've created and those last two lessons

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summarize that in a sense like the the the ability for a podcast to drive value in people's lives

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isn't necessarily aligned with the content created because you don't know what decisions people make

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but as someone who, and if you've listened to my podcast, one thing I like to make decisions

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around is this idea of humanistic, intellectual, and financial capital, and so in some ways,

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I think of the podcast as an investment in humanistic capital, because a subsection of that

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is your network, and people get to know you, right, it's not necessarily any longer this idea of

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um it's it's not what you know it's who you know that no that's old a better way of framing it now

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is like who knows you and creating content is a brilliant way of doing that and you're basically

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building a reserve of humanistic capital that you can draw down from in the future

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in scenarios that you have no idea about in some ways it's like having sound money

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but in humanistic capital, sound humanistic capital.

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And I might have lost some of you there

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if you haven't heard me talk about that stuff before.

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So next up is a lesson.

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Authenticity is key.

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People sniff the bullshit.

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And I know that's the case for me

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when I'm consuming other content

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and I've got some awesome feedback

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from people being like,

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Jake, we really feel like you're exploring things

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that you care about and we love that.

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Next up, I'm not doing it for the audience.

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I'm doing this for me that might sound really is that arrogant in some ways or ironic like what

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why would you be doing this for you and posting it publicly but my my thought process is this

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I believe long term the most successful outcome or or result is driven by my motivation to carry on

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and the only way that I'm going to carry on long term is if I do what I find interesting

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like having this perfect avatar who's 37 years old white male who's interested in investing and

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they really want this type of content well a that's me already but b I'll get bored making

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stuff for other people make it for what I find interesting and that's why even in just the last

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10 episodes, you would have heard me covering all sorts of very different subjects, like looking at

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Austrian economics, looking at how I healed my eyesight, like all these different niche things.

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And it's because I find them interesting. And funny enough, that resonates with other people.

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Next up, NOSTA. This has been a huge lesson and will be my focus going forward. I have managed to

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get 50% of the attention, shall we say, or views that YouTube has achieved in the same period of

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time on Noster. So my YouTube channel is at about 95,000 views all time. And my Noster.build profile

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tells me I've got 40,000 unique views. And that's amazing traction on a protocol, as we know,

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that apparently doesn't have any users, right? And what Noster is to me long-term is the best

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long-term allocation of capital because it's a protocol and not a platform so you cannot be

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de-platformed to anyone that's putting time effort and resources into twitter into youtube into

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instagram you could be rug pulled tomorrow or you could be shadow banned or some other form of

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you know stealth attack and it's that phrase like you can have freedom of speech but you don't get

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freedom of reach and basically nostor flips that on its head right and this isn't an episode about

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how amazing Nostra is, but this has been a big lesson. It's like, okay, you're out there in the

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media space pumping out this content. Well, now you can do it from a solid foundation like

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never before, right? No content creator has ever had something as cool as Nostra to build on.

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Next up. Okay. This is just an actual specific email I got, which is really cool in terms of

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the audience and how it's been building and growing. This is in relation to the podcast.

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to give me some feedback. It's not pure money and financial blah, blah. There is a search for

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meaning behind your inquiries and in your conversations, and it's really refreshing

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and resonates something with me. Wow. And this is an email from someone I've never met before.

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This is unbelievably inspiring and is an incredible lesson. And as I said, okay, I'm doing this

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because I want to create this stuff and I find this stuff interesting. But when you get feedback

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like this, this is the magic sauce that really makes you want to carry on doing more. You think,

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okay, well, I've got value out of this and now I'm sharing it. Someone else has got value out of it.

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Like what a powerful process to go through. So next lesson. So in terms of the audience itself,

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and just to remind you the category. So this is audience connection. It's useful as feedback

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for inspiration on other episodes.

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So you can ask people, you know,

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you can put content out there

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and you can see what's popular and what's not.

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And some stuff flops, but the stuff that doesn't,

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it's like, we'll make more of that, right?

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Or you can run polls and things like that.

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It's like, what do you want?

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Really simple lesson, but an effective one.

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Lesson nine for this section.

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It's got me thinking about next steps

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and I've never done this before, right?

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But what would it look like to build some kind of community around the podcast?

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And there's platforms like School or Slack or WhatsApp even where you could have people, you know, maybe they pay a monthly subscription to be part of it.

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Maybe it's free. I don't know how to build it, but it's really like, oh, cool.

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Well, that's quite inspirational. If people are getting value from my podcast, then why wouldn't they get value from a community?

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and I think about like how cool it would be

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if I could actually understand people's decision making

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when it comes to investing

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and if there was a selective invite only group

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where it's like, oh no, I sold this today.

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Why?

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And so a phrase you may have heard me talk about

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is ask a man what he owns, not what he thinks.

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So I want to know exactly what you're actually buying

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and selling and what you own.

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I don't care at all what you think

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and maybe that's something you could do through a community.

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Final lesson for this session. And this is really just a hunch to throw it out there. But maybe this is not about building some kind of huge audience, but it's about a valuable one.

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and flipping the script on the ad model or the attention model.

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And so instead of being able to say,

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I've got this many gazillion viewers and this many gazillion followers,

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and therefore you're going to have to pay me to sell your product to my audience.

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It's about delivering something different.

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What is that different thing?

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I don't know, but I got some great feedback about how it's raw signal.

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No ads.

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We love it, Jake.

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You're like, cool.

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Well, I love that too.

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actually so how could i build this in a way that that continues i'm like oh what's the lesson in

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that i don't know it's inspiring right it's a hunch section number five so growth hacks

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scaling downloads and impact so what have i learned about growth along the way i mean i guess the first

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thing before i do any of this is my podcast is still tiny you know 250k views is absolutely fuck

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And really, from where I'm sitting today, that's kind of what you've got to be generating

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per month to be effective from a kind of ad revenue perspective, like selling sponsorship

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contracts.

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So I got a 10x from here before I going to start getting a knock on the door from interested sponsors And I will and it a work in progress but um lots of work to be done so growth hacks okay so here one thing i learned

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is really just this idea of the audience journey like how does someone become a listener and

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it's it's pretty obvious to me that most people are consuming short-form content

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and when they see enough of that like i mentioned before like seven touches from a brand

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they might have watched seven short form videos

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maybe I'll watch medium

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by short I mean 30 to 60 seconds

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medium clip 5 to 8 minutes

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and then they quite like the medium clip

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which is from a proper long form conversation of some form

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I'm going to go and listen to the long form

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and then it's about converting them to regular long form listeners

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and that being the goal of a podcast

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like what I'm creating

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and so the lesson here is

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that's the customer journey or the audience journey

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because I'm not a customer per se

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because there's no exchange of cash involved at this stage.

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But this is why the syndication

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or the splicing up of long-form podcast content

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is so important

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because it's how you drive audience members

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to your long-form content.

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And that's just a cool insight to have picked up

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and something I really want to flesh out

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is like, how do you grow this thing?

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It's like, right, well, you've got like a top of funnel,

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which is all your short-form content

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and you want to pull them through to medium form and then you want to pull them from long form

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then you want to make them a regular long form list and you've got to keep them there and then

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you've got to have newsletters you're going to have all this other different value you can provide

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a paid community like I just touched on next lesson and this is kind of what I mentioned

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just before about content syndication so the lesson is and I'll mention this later but

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as a podcast and as a small team, we've built in nine months a workflow, which is essentially a

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competency that we know how to host, record, and then publish long form conversations that we can

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create medium form clips from, medium form clips, short form clips. And it's a way for me to scale

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my time so I could spend two hours a week recording the call and whatever other time it takes to get

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someone on that call and once I've clicked share the episode with my team I don't have to touch it

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because that's how I've got it set up and it's something I've actively invested into is this

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content syndication process and that's where Mike and Pat you know they've improved in nine months

405
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it's great like what we were putting out as short form clips nine months ago is now so much better

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like b-roll footage is better the the imagery is better the um in terms of graphics and the

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the music and stuff and it's and it's clearly improving because we're getting more attention

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from it and more views on the short form next up what gets measured gets managed wow i mean that's

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a really simple business phrase you might have heard but i've been doing it quarterly as i

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mentioned i've hit 250k views of the video i've posted on all platforms since launch but maybe i

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should have been doing it weekly or even daily i don't know what the right answer is but the point

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is is you can get when you put this content out what comes back is essentially feedback from the

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market is it good is it not good did it go viral did it not go viral now of course in some ways

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there's a discussion to be had about like what's the purpose for even posting in the first place

415
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do you want to go viral but what i'm getting at is like unless you're looking at the data

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you can't see how well your content is doing and if you can't see how well it's doing you don't

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know what's done well and what didn't do well will make more of the stuff that work well and don't

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make more of the stuff that didn't work well and so it's basically a way of iterating publicly

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next up clickbait works like it really does work think of a youtube video someone like screaming

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that catches people's attention or big like you know graphic and then a title it's like how to get

421
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rich in five minutes or something that's clearly not possible but you know people click on that

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stuff right if you don't deliver value when you've used a tactic like that the audience feel cheated

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and they won't come back now in general because of someone who has adopted a bitcoin standard

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because of someone who values low time preference behavior,

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someone who's looking at creating long-term capital,

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I'm not really interested in clickbait.

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However, being entrepreneurial and I like trying new things,

428
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it's crazy not to try the YouTube game

429
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when you're creating content like this.

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Next up.

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So Alex Hormosey has, well, I mean,

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just flown into the world of content over the last couple of years.

433
00:33:02,161 --> 00:33:04,121
And he's got a bunch of books that you can go and read.

434
00:33:04,321 --> 00:33:08,441
And he has this really interesting framework, hook, retain, reward.

435
00:33:09,341 --> 00:33:12,841
And to me, this has actually been the most helpful framework to think through

436
00:33:12,841 --> 00:33:15,521
when it's come to particular the solo episodes I create.

437
00:33:16,641 --> 00:33:18,301
And well, shout out to Alex.

438
00:33:18,461 --> 00:33:19,541
Maybe I'll meet him one day.

439
00:33:20,021 --> 00:33:23,401
That is a really cool process to go through for all content you ever make.

440
00:33:23,441 --> 00:33:24,381
And I highly recommend it.

441
00:33:25,081 --> 00:33:26,101
So next lesson.

442
00:33:26,101 --> 00:33:33,021
in the long form i don't do any preamble i should get straight into it like there's a there's a short

443
00:33:33,021 --> 00:33:38,681
audio tag which we created the rippling of the flag which we really liked and boom the conversation

444
00:33:38,681 --> 00:33:45,801
starts there's no intro there's no music there's no like chopped up audio nothing in my opinion

445
00:33:45,801 --> 00:33:50,741
that's what people are there for right they want the conversation they don't want the same pre-recorded

446
00:33:50,741 --> 00:33:57,101
intro and then a seven minute long waffling on about some advert for a product that that person

447
00:33:57,101 --> 00:34:00,561
might have never used. You know what I mean? It's just like, it's all bullshit. Get rid of that.

448
00:34:01,141 --> 00:34:07,761
Get rid of the preamble. Next up, people have loved not having ads and it's just raw signal,

449
00:34:07,941 --> 00:34:15,061
right? Lesson eight. So TikTok. So we tried this and we got absolutely like a full nothing burger

450
00:34:15,061 --> 00:34:19,921
and we were posting a bunch of videos and no views, no views, no views. Like TikTok,

451
00:34:19,921 --> 00:34:24,481
what the hell how are we not getting a single view and I stopped and I was complaining about

452
00:34:24,481 --> 00:34:28,901
it online a couple months later and shout out to Timothy who runs the Free Cities podcast

453
00:34:28,901 --> 00:34:32,841
he was like mate you've got to start TikTok again because we're getting a bit of traction

454
00:34:32,841 --> 00:34:37,621
and so we went back and we actually then had a whole catalog of short form content that we could

455
00:34:37,621 --> 00:34:43,881
use and we created a new handle and we started posting more regularly on a specific schedule

456
00:34:43,881 --> 00:34:49,701
and boom in the last the last couple months we got 10,000 views or something from TikTok so

457
00:34:49,701 --> 00:34:54,361
it's not game-changing yet but it's important because we'll build on that as i mentioned

458
00:34:54,361 --> 00:35:02,441
the audience compound next up this is kind of part of the hook but it is a specific lesson it's like

459
00:35:02,441 --> 00:35:09,681
the title is incredibly important and shout out to mike he's a bit of a guru here he loves thinking

460
00:35:09,681 --> 00:35:16,021
through like how to get people to click on the content how to deliver the most value in like that

461
00:35:16,021 --> 00:35:19,541
you know there's a certain amount of characters you don't really want to have a long title

462
00:35:19,541 --> 00:35:26,221
if you can. There's a whole thought process behind it. But really, it's about like, how do you tell

463
00:35:26,221 --> 00:35:31,801
someone exactly what they're going to get if they spend time listening to your content? Crucial lesson.

464
00:35:32,921 --> 00:35:39,941
Finally, I've learned that I want to write. Now, I haven't actioned this yet. I previously wrote a

465
00:35:39,941 --> 00:35:43,281
newsletter a couple of years back, and I've had other stabs at it on different occasions.

466
00:35:43,281 --> 00:35:46,661
and I really enjoy telling stories and writing them.

467
00:35:47,681 --> 00:35:50,141
And I haven't yet done this, but I will.

468
00:35:51,881 --> 00:35:55,601
It's something like, well, yeah,

469
00:35:55,721 --> 00:35:57,441
I mean, I guess it's just ideas to how to grow,

470
00:35:57,901 --> 00:35:59,261
but newsletter is one,

471
00:35:59,661 --> 00:36:01,221
doing more Instagram stories is another.

472
00:36:01,861 --> 00:36:04,221
And finally, we've done some work

473
00:36:04,221 --> 00:36:08,001
around posting all of my episodes on my website

474
00:36:08,001 --> 00:36:09,421
with transcripts.

475
00:36:09,421 --> 00:36:11,401
And there's an SEO angle to that as well.

476
00:36:11,401 --> 00:36:15,981
that's probably a whole nother episode in itself it's like okay jake what are some of the different

477
00:36:15,981 --> 00:36:23,141
growth options from here so section number six overcoming flops what are some of the lessons

478
00:36:23,141 --> 00:36:30,841
from failures now i absolutely love this because you know the idea of like make failure your friend

479
00:36:30,841 --> 00:36:38,541
it's completely on point you got to just get up try get up try get up try so what hasn't worked

480
00:36:38,541 --> 00:36:45,141
well I haven't been a guest on any other podcasts in the last nine months except for two

481
00:36:45,141 --> 00:36:52,101
which was with Bram and Patrick and the reason that I did that is because I wanted to focus

482
00:36:52,101 --> 00:36:58,501
entirely on being a host and focus on my own podcast but by not going on other people's podcasts

483
00:36:58,501 --> 00:37:06,321
I wasn't able to increase my reach per se by borrowing other people's audiences and I think

484
00:37:06,321 --> 00:37:10,841
that's been a mistake so it's something I will look at in the future is joining other people's

485
00:37:10,841 --> 00:37:17,681
podcasts as a guest next optimizing for story rather than digital footprint has definitely

486
00:37:17,681 --> 00:37:22,541
slowed me down so earlier I mentioned it's just it's just not about your digital footprint I want

487
00:37:22,541 --> 00:37:28,821
to know what you did and why that would be valuable for me I don't recommend this as an approach when

488
00:37:28,882 --> 00:37:35,402
it comes to like growing or, you know, trying to, yeah, trying to growth hack your podcast.

489
00:37:35,542 --> 00:37:41,302
But this is just my preference. But basically, you know, obviously the social media platforms,

490
00:37:41,302 --> 00:37:46,282
they like it when people have got hundreds of thousands of followers and they retweet you and

491
00:37:46,282 --> 00:37:51,542
the audience goes mad. And it's just lots of people spending time on these platforms. And I

492
00:37:51,542 --> 00:37:56,822
was like, I don't care if you don't have a digital footprint. So that is a personal preference. Maybe

493
00:37:56,822 --> 00:38:03,862
wasn't a mistake but just it's a lesson i'm not happy with how my x profile has performed

494
00:38:03,862 --> 00:38:09,382
having built a following on another handle of like seven or eight thousand or something

495
00:38:09,382 --> 00:38:14,522
it's like oh i was expecting it to go gangbusters with all the good content we've been posting but

496
00:38:14,522 --> 00:38:23,002
i think the lesson is i'm not being social on there and i look at platforms as platform risk

497
00:38:23,002 --> 00:38:25,002
now that NOSTA exists.

498
00:38:25,742 --> 00:38:27,862
And therefore, it's just a matter of time

499
00:38:27,862 --> 00:38:29,022
before you get kicked off.

500
00:38:29,722 --> 00:38:31,362
Especially if you go and talk about some things

501
00:38:31,362 --> 00:38:32,662
that the status quo don't like.

502
00:38:33,362 --> 00:38:35,322
And so I'm using them as a way of broadcasting.

503
00:38:36,182 --> 00:38:38,162
And I'm basically not being very social.

504
00:38:38,262 --> 00:38:39,182
I do that over on NOSTA.

505
00:38:39,262 --> 00:38:39,942
Come and join me there.

506
00:38:40,002 --> 00:38:40,922
I'd love to hear from you.

507
00:38:41,222 --> 00:38:42,762
But that's definitely slowed growth down.

508
00:38:43,062 --> 00:38:44,942
I'm not replying to people all day long

509
00:38:44,942 --> 00:38:46,102
and spending lots of time on that.

510
00:38:46,102 --> 00:38:47,602
And X knows that.

511
00:38:47,742 --> 00:38:49,362
It's like, well, this guy's just posting stuff.

512
00:38:49,442 --> 00:38:50,882
He's not actually interacting with anyone.

513
00:38:50,882 --> 00:38:57,322
next lesson so shitty internet oh my god like it's happened so many times hosting a call

514
00:38:57,322 --> 00:39:02,182
the wi-fi cuts out and you're having to apologize to the guest and you don't know if it's your

515
00:39:02,182 --> 00:39:06,682
computer or it's the guest computer conversation doesn't flow properly and that's been a massive

516
00:39:06,682 --> 00:39:12,982
fail to be honest like um it makes me want to do in-person conversations really badly and it's

517
00:39:12,982 --> 00:39:17,162
another reason why i've been so happy with the idea of going just onto solo episodes

518
00:39:17,162 --> 00:39:19,002
I don't have to deal with shitty Wi-Fi.

519
00:39:19,162 --> 00:39:20,442
I'll be moving around a lot.

520
00:39:21,682 --> 00:39:24,182
But definitely, that's an absolute fail when that happens.

521
00:39:24,882 --> 00:39:28,742
Now, this is not from this podcast, but it's happened before and it's worth mentioning.

522
00:39:28,842 --> 00:39:30,282
I had a podcast called The Green Adventure.

523
00:39:31,222 --> 00:39:39,242
And I was meeting people in person doing podcast episodes back in 2018, I think this was, and didn't turn on the microphone.

524
00:39:40,382 --> 00:39:41,282
What a fail.

525
00:39:43,662 --> 00:39:46,982
I've been trying this for a long time now.

526
00:39:47,162 --> 00:39:51,202
And on Bitcoin with Jake, I had Gigi on the podcast.

527
00:39:51,202 --> 00:39:57,762
So anyone that's in the Bitcoin space knows, like, amazing thinker and writer and great person to learn from.

528
00:39:58,442 --> 00:40:01,342
And when we finished the call, I couldn't find the recording.

529
00:40:02,062 --> 00:40:02,922
What the hell?

530
00:40:03,402 --> 00:40:05,282
How have I had Gigi on a podcast?

531
00:40:05,382 --> 00:40:06,582
And I've just lost the recording.

532
00:40:06,662 --> 00:40:07,442
This is crazy.

533
00:40:08,082 --> 00:40:09,722
No, this has happened.

534
00:40:10,442 --> 00:40:14,342
And then I found it in some random Zoom folder a few months later.

535
00:40:14,422 --> 00:40:15,722
I'm like, oh, my God, thank God for that.

536
00:40:15,742 --> 00:40:16,742
And I was able to post it.

537
00:40:17,162 --> 00:40:20,262
But like fail, Jake, you don't lose the recording.

538
00:40:22,282 --> 00:40:25,002
Guest no shows and last minute cancellations.

539
00:40:25,802 --> 00:40:32,962
Like, yes, I've been able to iterate and, you know, develop solo episodes myself, as I mentioned already.

540
00:40:33,122 --> 00:40:35,702
So three per week became two guests in one solo.

541
00:40:35,822 --> 00:40:38,482
And now it's slowed down to more like two solos episodes per week.

542
00:40:38,482 --> 00:40:42,622
but the process of managing guests

543
00:40:42,622 --> 00:40:44,402
it's

544
00:40:44,402 --> 00:40:47,162
I just felt this strong resistance

545
00:40:47,162 --> 00:40:48,302
to it for some reason

546
00:40:48,302 --> 00:40:50,482
it was annoying around my

547
00:40:50,482 --> 00:40:52,962
personal commitments as a father

548
00:40:52,962 --> 00:40:55,182
and homeschooling and moving around

549
00:40:55,182 --> 00:40:56,322
the whole time it's like god

550
00:40:56,322 --> 00:40:58,002
so what's the time zone going to be

551
00:40:58,002 --> 00:40:59,502
I've got to book this call in

552
00:40:59,502 --> 00:41:01,502
it was just too stressful

553
00:41:01,502 --> 00:41:03,742
this isn't working for me right now

554
00:41:03,742 --> 00:41:05,802
I'm going to focus on this solo stuff that I'm enjoying

555
00:41:05,802 --> 00:41:07,302
and see where it takes me

556
00:41:07,302 --> 00:41:13,922
so that that was a bit of a fail on my own behalf i think in terms of like just managing the

557
00:41:13,922 --> 00:41:22,782
operational uh the operational side of a guest flow big lesson next up don't beat yourself up

558
00:41:22,782 --> 00:41:29,662
you're the boss you're only competing against yourself this is about like lessons from failures

559
00:41:29,662 --> 00:41:36,582
if you don't put out the content volume that you said you were going to do so i'm going to do three

560
00:41:36,582 --> 00:41:41,462
guests every single week and I'm going to hit 150 episodes by the end of year one I won't achieve

561
00:41:41,462 --> 00:41:49,122
that target which is what I said when I started but don't beat yourself up you're the boss you're

562
00:41:49,122 --> 00:41:55,242
only competing against yourself and I hit some amazing stats recently so there's billions four

563
00:41:55,242 --> 00:42:05,162
and a half billion internet users and 90% of them consume content and of the 10% that don't only

564
00:42:05,162 --> 00:42:12,162
consume only one percent of that ten percent is actively creating content so one percent of

565
00:42:12,162 --> 00:42:18,342
billions of people are out there actively creating content every day so when i saw that recently it's

566
00:42:18,342 --> 00:42:22,502
like just keep chipping away keep at it you're already well ahead of the pack

567
00:42:22,502 --> 00:42:30,502
yeah i'm about to say this it's half past nine at night so when i'm tired i'm not as good at

568
00:42:30,502 --> 00:42:35,502
hosting so when i was hosting calls at eight o'clock at night i'm a bit slow it pisses me off

569
00:42:35,502 --> 00:42:40,702
i'm just not a good i don't host as good a conversation and that's a fail like it's a

570
00:42:40,702 --> 00:42:44,962
complete fail you made all this effort to get this person online and you're just not you're not you

571
00:42:44,962 --> 00:42:49,762
know you're not active like eight o'clock at night you should go to bed not not hosting a high level

572
00:42:49,762 --> 00:42:56,402
conversation final lesson for this stage try not to look at the data now this is contrary to what i

573
00:42:56,402 --> 00:43:03,342
was talking about before but you know four views on youtube it's like oh what the fuck is the point

574
00:43:03,342 --> 00:43:09,382
what is the point but the point is the audience compounds over time people see you showing up

575
00:43:09,382 --> 00:43:15,842
every day trying trying trying getting better doing it again and to build something of value

576
00:43:15,842 --> 00:43:21,242
long term like a personal brand which will come out of this but also the community that i will

577
00:43:21,242 --> 00:43:27,382
build the the offers and the products that I'll create revenue from in the future it's all part

578
00:43:27,382 --> 00:43:33,482
of this process so just you know basically scratch that personal itch I want to be a podcaster for

579
00:43:33,482 --> 00:43:38,702
the rest of my life okay great we'll just make it happen okay number seven I hope I'm getting

580
00:43:38,702 --> 00:43:44,602
through these fast enough we're not going to go massively over an hour I hope okay so mindset

581
00:43:44,602 --> 00:43:51,282
shifts. So how has podcasting changed me? Okay, lesson number one. So humanistic capital. It's

582
00:43:51,282 --> 00:43:56,282
an incredible investment in your humanistic capital because, and a subsection of that,

583
00:43:56,722 --> 00:44:01,002
maybe I should recap this for people. Humanistic capital for me mainly is family,

584
00:44:01,662 --> 00:44:07,402
investing in your relationship with your other half and having children. What is the point of

585
00:44:07,402 --> 00:44:13,302
spending your whole life creating incredible financial returns to then give your capital

586
00:44:13,302 --> 00:44:18,662
to no one you know you've got no family to to have any descendants like it's crazy you've got

587
00:44:18,662 --> 00:44:24,642
to have humanistic capital in your life but a subsection of that is your network like i mentioned

588
00:44:24,642 --> 00:44:30,542
before which are basically friendships right so podcasting it's just unbelievable for making new

589
00:44:30,542 --> 00:44:37,282
friends and new opportunities opportunities like being an mc i mentioned before i i've found that

590
00:44:37,282 --> 00:44:42,582
i have this skill where i can just stand on a stage and just talk and it's entertaining to

591
00:44:42,582 --> 00:44:46,442
people and they love it and they come up to me after like jake you're so good at that have you

592
00:44:46,442 --> 00:44:53,262
had any training i'm like no i just do it and those are just awesome things that come out of

593
00:44:53,262 --> 00:44:59,222
starting a podcast like you just the opportunities the abundance it's it's unbelievable and next up

594
00:44:59,222 --> 00:45:06,022
would be intellectual capital so you're learning from people right people telling you what worked

595
00:45:06,022 --> 00:45:11,442
what didn't work why it worked the opportunities that arrive so it's wisdom it's knowledge it's

596
00:45:11,442 --> 00:45:17,942
decision making like that's i mean talk about like investing in your mindset like run a podcast go and

597
00:45:17,942 --> 00:45:23,322
just talk to these people it's unbelievable like shout out to jason parks my energetics mentor that

598
00:45:23,322 --> 00:45:27,862
i'm still working with you know on a weekly basis came on the podcast early on what an incredible

599
00:45:27,862 --> 00:45:33,342
guy to learn from and arguably that's pretty common when you do podcasts like this

600
00:45:33,342 --> 00:45:37,042
like many of us i struggle with

601
00:45:37,042 --> 00:45:46,282
self-confidence is probably not the right word but this podcast made me invest in myself

602
00:45:46,282 --> 00:45:52,182
it's like look fuck this i've had enough balls ups with people as business partners where

603
00:45:52,182 --> 00:45:55,722
things didn't align everyone's got different stuff going on their lives they're coming at

604
00:45:55,722 --> 00:45:59,842
things with different financial perspective different time perspective different skill set

605
00:45:59,842 --> 00:46:05,562
that's okay but maybe you just have to be the boss and that means you got to put your head down

606
00:46:05,562 --> 00:46:12,362
you got to go for it you know you can you know you're talented but like if it goes wrong it's on

607
00:46:12,362 --> 00:46:17,282
you mate so it makes you invest in yourself and that's a that's a great mindset shift like back

608
00:46:17,282 --> 00:46:23,742
yourself go for it another shift so we mentioned this before is that you have to be a good listener

609
00:46:23,742 --> 00:46:30,742
but being a podcaster made me a better listener like I wasn't great before I really wasn't great

610
00:46:30,742 --> 00:46:32,142
I would cut people off the whole time.

611
00:46:32,142 --> 00:46:33,082
I would talk over them.

612
00:46:33,082 --> 00:46:37,582
And I learned that that was just, I mean, A, that's disrespectful.

613
00:46:37,582 --> 00:46:40,282
But B, I probably was doing that in day to day life anyway.

614
00:46:40,282 --> 00:46:41,582
So it just made me a better person.

615
00:46:43,162 --> 00:46:43,882
Next lesson.

616
00:46:43,882 --> 00:46:59,996
I been so humbled by people feedback You know I know I said like oh this is all about me doing what i find interesting or following what i find interesting which is true but i mean it just it just crazy

617
00:46:59,996 --> 00:47:04,655
when you hear stories like miles like i already mentioned oh mate i listened to your podcast i

618
00:47:04,655 --> 00:47:10,315
learned so much i made these decisions my life's now better like how incredible is that that is

619
00:47:10,315 --> 00:47:15,655
that is beyond humbling there's another man that i met at bitcoin alive and i forget his name

620
00:47:15,655 --> 00:47:21,556
but he was friends with Andrew Page and I met him at the bar and he'd listened to every single one

621
00:47:21,556 --> 00:47:25,835
of my Bitcoin with Jake episodes he was like no I've listened to every single I was like what do

622
00:47:25,835 --> 00:47:30,695
you mean every 80 episodes you've got to be kidding me it's like no I've been through it all and that

623
00:47:30,695 --> 00:47:38,155
is just beyond humbling that people find that much value in it you don't okay so next lesson so you

624
00:47:38,155 --> 00:47:44,335
don't realize how much you learn so you start a podcast and you don't know anything right you start

625
00:47:44,335 --> 00:47:51,996
doing all this stuff and shout out to dave i'm having a beer and he's he's been my he owns a

626
00:47:51,996 --> 00:47:56,835
business locally which is a gym business in melbourne and i've been doing workouts there and

627
00:47:56,835 --> 00:48:02,075
we just got chatting recently and i was like you know why aren't you doing content and i was teaching

628
00:48:02,075 --> 00:48:05,476
about that funnel that we just mentioned about you know the short form into the medium form into the

629
00:48:05,476 --> 00:48:10,275
long form it's like set aside two hours a week sit down have a conversation get someone to chop

630
00:48:10,275 --> 00:48:14,616
it up for you boom now you've got five or six different videos from the week that goes out on

631
00:48:14,616 --> 00:48:20,356
all your channels and none of the other gyms locally will be doing that so it puts you ahead

632
00:48:20,356 --> 00:48:26,296
of the pack why not and and when i'm telling him all this stuff i just didn't realize how much i'd

633
00:48:26,296 --> 00:48:33,515
learned about what i was doing so start a podcast and you learn next up momentum beats perfection

634
00:48:33,515 --> 00:48:41,075
oh i mean for the perfectionists out there stop fannying around oh the graphic needs to be like

635
00:48:41,075 --> 00:48:46,215
this or i haven't quite got the right name or i've got to have a better microphone or the lighting's

636
00:48:46,215 --> 00:48:54,395
not correct fuck that just keep going okay you don't fail until you stop optimize for getting

637
00:48:54,395 --> 00:49:00,155
stuff out there basically um next up so recent solo episodes have forced me to dive deeper

638
00:49:00,155 --> 00:49:06,435
and in some ways this is actually really like when you're hosting a conversation you're asking

639
00:49:06,435 --> 00:49:11,376
someone about them and what they learned and when you're doing the solo stuff it's actually like no

640
00:49:11,376 --> 00:49:18,676
jake what have you learned and that's kind of cool right so it makes me dive deeper and with that

641
00:49:18,676 --> 00:49:24,775
that's that's a real mindset shift of going okay i'm no longer like the i'm no longer the guy that

642
00:49:24,775 --> 00:49:28,575
started a podcast i'm asking people about bitcoin you know why are you into bitcoin and what are you

643
00:49:28,575 --> 00:49:34,435
doing you're shifting into more of a position it's like no no i know what i'm doing and here's

644
00:49:34,435 --> 00:49:39,015
why it's interesting and that's like that that classic arc that people go through from like

645
00:49:39,015 --> 00:49:43,775
researcher to you know like being you go from being the student to the teacher essentially

646
00:49:43,775 --> 00:49:48,835
it's exactly what it is so what are the mindset stuff i've got two more points to make here so

647
00:49:48,835 --> 00:49:56,775
and i love this phrase like this is making me master my craft and so for me it's like okay

648
00:49:56,775 --> 00:50:01,176
I know that Bitcoin is going to be a big part of my future life.

649
00:50:01,256 --> 00:50:04,395
But one thing Bitcoin teaches you is it's a savings device

650
00:50:04,395 --> 00:50:06,976
and it basically absolutes the need for being an investor

651
00:50:06,976 --> 00:50:11,155
because it's outpacing basically every single other investment you can make.

652
00:50:11,496 --> 00:50:14,176
So what is it, Jake, that I'm going to do with my time?

653
00:50:14,756 --> 00:50:17,195
Yes, I am an investor, but the investment is done.

654
00:50:17,876 --> 00:50:19,256
You know, it's that great question.

655
00:50:19,296 --> 00:50:21,096
What if Bitcoin solves the wealth problem?

656
00:50:21,815 --> 00:50:24,635
You don't need to be analyzing markets looking for opportunities.

657
00:50:25,335 --> 00:50:26,256
You just buy Bitcoin.

658
00:50:26,256 --> 00:50:45,596
It's like, okay, what do I love doing? I love podcasting, talking to people, learning new stuff. And that is what I'm going to hone my craft around or master my craft around is how do you orchestrate the highest quality possible conversation? How do you pump out the best quality content?

659
00:50:45,596 --> 00:50:52,895
and again work in progress but niche down become an expert in your space you move from that

660
00:50:52,895 --> 00:50:58,455
you know researcher asking questions through to the authority but it's all about proof of work

661
00:50:58,455 --> 00:51:04,275
so what you what you originally post is dog turd years later but look at how much better you got

662
00:51:04,275 --> 00:51:09,516
and that's what people like following along right it's the the hero's arc is a another way of

663
00:51:09,516 --> 00:51:15,275
describing that finally and again to remind you this in terms of mindset shifts again

664
00:51:15,275 --> 00:51:18,775
And Jason, I just mentioned, so life's all about vibration.

665
00:51:19,536 --> 00:51:24,455
And, you know, if someone's angry with you, it's not your problem.

666
00:51:24,756 --> 00:51:26,536
It's their problem. Right.

667
00:51:26,636 --> 00:51:30,096
Their anger is a reflection of their own inner turmoil.

668
00:51:31,376 --> 00:51:44,356
And the higher the frequency one can operate at, the different consciousness levels you can access, the superior or more sophisticated form of opportunities appear.

669
00:51:44,356 --> 00:51:58,976
And so a podcast in some ways is a way for you to have a signal, boom, boom, boom, beaming out to the world where you're dropping digital breadcrumbs that people can collect when they're ready.

670
00:51:59,955 --> 00:52:05,116
And I don't think I fully understand the consequences of this right now.

671
00:52:05,416 --> 00:52:09,116
But what am I going to be? Am I going to be an investor? Am I going to be an educator?

672
00:52:09,496 --> 00:52:13,036
Or am I going to be someone who just hosts excellent conversations?

673
00:52:13,036 --> 00:52:20,815
will I end up in politics I don't know but at this stage it's about raising my vibration seeing

674
00:52:20,815 --> 00:52:26,395
who I can access through that and what opportunities come out of that for me and my family

675
00:52:26,395 --> 00:52:32,516
let's find out so I think that's incredibly cool one it's and I've written here it's one giant

676
00:52:32,516 --> 00:52:40,296
process of meditation into being your own brand it's a cool one right cheers we're on to section

677
00:52:40,296 --> 00:52:45,476
number eight thank you so much for for following along by the way and still listening to this

678
00:52:45,476 --> 00:52:52,775
episode 50 odd minutes in a hundred lessons from my first hundred podcasts this year so number eight

679
00:52:52,775 --> 00:52:58,796
production secrets so this is kind of behind the scenes stuff develop a process and automate

680
00:52:58,796 --> 00:53:03,376
yourself out of it or at least automate yourself out of the bits that you don't like or you're not

681
00:53:03,376 --> 00:53:09,296
good at and so when i've when i've recorded an episode it goes to mike and pat and they basically

682
00:53:09,296 --> 00:53:15,036
do everything they need to do and then it's published. I basically don't have to touch it,

683
00:53:15,096 --> 00:53:20,195
but all of those different tasks that they achieve, I used to do. And I've now got people

684
00:53:20,195 --> 00:53:25,715
helping me do that. But the tech stack that we're using, so Notion, Calendly, Riverside,

685
00:53:25,876 --> 00:53:34,036
Descript, Adobe, ChatGPT, Grok, Canva, Fountain, Signal, Gmail, G Suite, Primal Studio, Nostra.build.

686
00:53:34,036 --> 00:53:36,195
I mean those are the high level ones

687
00:53:36,195 --> 00:53:37,655
what I'm thinking to do

688
00:53:37,655 --> 00:53:40,136
is an episode with Mike and Pat

689
00:53:40,136 --> 00:53:42,376
and we'll show you the whole workflow

690
00:53:42,376 --> 00:53:44,175
and it's a really cool thing to go through

691
00:53:44,175 --> 00:53:46,376
because you'll see what actually goes into producing

692
00:53:46,376 --> 00:53:48,775
the kind of quality content that we're pumping out

693
00:53:48,775 --> 00:53:50,715
next up

694
00:53:50,715 --> 00:53:52,016
a good mic is key

695
00:53:52,016 --> 00:53:55,215
honestly that's the very least you can do

696
00:53:55,215 --> 00:53:57,796
as the host of a podcast

697
00:53:57,796 --> 00:53:59,416
is get a good microphone

698
00:53:59,416 --> 00:54:00,675
so just sort that out

699
00:54:00,675 --> 00:54:02,335
good location

700
00:54:02,335 --> 00:54:10,435
so it's not enough in a way to have a good mic it's like are you in an echoey room are you going

701
00:54:10,435 --> 00:54:16,116
to be interrupted can you focus properly and like at the moment i got a train line coming past me

702
00:54:16,116 --> 00:54:23,116
the whole time like damn it there's a train running past like that's not ideal um next up

703
00:54:23,116 --> 00:54:30,055
so if yeah and i mentioned this already but like if you've got bad internet do not get stressed

704
00:54:30,055 --> 00:54:37,435
when you're using Rebicide it records locally right on my computer and their computer and you

705
00:54:37,435 --> 00:54:41,695
can upload both tracks and then you edit them together and like in some cases I've had

706
00:54:41,695 --> 00:54:46,876
conversations where people have literally dropped out like five eight times in a 60 minute call

707
00:54:46,876 --> 00:54:52,596
but you can't get any flow going it's a pain in the ass but people do actually have it going

708
00:54:52,596 --> 00:54:59,356
in terms of a production secret so chopping up content from a 60 minute conversation

709
00:54:59,356 --> 00:55:05,736
you should get three to four good short clips and you should get three to four good medium clips

710
00:55:05,736 --> 00:55:12,935
i like to write an intro email so this is a good lesson like you're contacting your potential guests

711
00:55:12,935 --> 00:55:18,216
you want it to be professional right hi this is the jake woodhouse podcast this is everything you

712
00:55:18,216 --> 00:55:21,775
can expect from the call here's some of the things you might want to think about before in terms of

713
00:55:21,775 --> 00:55:26,476
topics here's the technical details in terms of how you get onto the recording and you know make

714
00:55:26,476 --> 00:55:30,416
sure you've got a good mic and headphones like super simple right very similar email goes to

715
00:55:30,416 --> 00:55:39,795
everyone but like do it now this is something i always do is a pre-record conversation i get the

716
00:55:39,795 --> 00:55:45,856
guest onto the call and before i click record i'll always run through the same thing so i say

717
00:55:45,856 --> 00:55:50,116
number one if you say something and you fall asleep tonight you're like i wish i hadn't said

718
00:55:50,116 --> 00:55:54,876
that let me know we can edit it out if you fall asleep tonight you're like god that entire

719
00:55:54,876 --> 00:56:00,236
conversation was complete dog shit and I don't want to post it no problem we won't post it and

720
00:56:00,236 --> 00:56:05,575
number three any questions for me and the idea of that just like put them at ease right the more

721
00:56:05,575 --> 00:56:20,649
relaxed and chilled they are the better the conversation is going to be next up so Noster again and this has been a good theme but very few people globally are investing in this right now

722
00:56:21,029 --> 00:56:22,809
And to me, this is a huge opportunity.

723
00:56:24,069 --> 00:56:27,649
It's not a, like when you use NOSTA, it's a protocol, right?

724
00:56:27,669 --> 00:56:28,729
There's no algorithm.

725
00:56:28,949 --> 00:56:29,669
It's not a platform.

726
00:56:29,769 --> 00:56:31,809
You can't be deplatformed because, you know,

727
00:56:31,909 --> 00:56:34,129
old Zuck doesn't like what you're talking about, right?

728
00:56:35,169 --> 00:56:37,929
Your proof of work in terms of content production

729
00:56:37,929 --> 00:56:42,229
and publishing on NOSTA is yours forever,

730
00:56:42,509 --> 00:56:46,229
providing you keep those keys safe and NOSTA survives.

731
00:56:47,209 --> 00:56:51,029
Now, in terms of like having this in this section,

732
00:56:51,169 --> 00:56:52,169
so production secrets,

733
00:56:52,709 --> 00:56:55,249
it's like I'd never used NOSTA.build before,

734
00:56:55,569 --> 00:56:57,189
never used Primal Studio before.

735
00:56:57,289 --> 00:56:58,249
It only just got released.

736
00:56:58,609 --> 00:57:00,609
These are things, tips, tricks that you pick up.

737
00:57:01,449 --> 00:57:04,689
Next up, we've moved across to Fountain for our RSS feed.

738
00:57:04,689 --> 00:57:06,389
I used to use Spotify for creators,

739
00:57:06,509 --> 00:57:07,849
which was Anchor years ago.

740
00:57:07,929 --> 00:57:12,889
so I'm a paying subscriber of their product and really pleased with it so far happy to support

741
00:57:12,889 --> 00:57:20,869
a Bitcoin and Nostra focused business final lesson from this section branding like I decided like

742
00:57:20,869 --> 00:57:26,369
don't fuck around you and I went to a branding agent in Byron who helped me out and shout out to

743
00:57:26,369 --> 00:57:36,149
Ben you know the colors the the fonts the imagery the banners the logos the touch and feel of the

744
00:57:36,149 --> 00:57:43,229
entire project is hugely improved when you've invested into that and I wanted people to know

745
00:57:43,229 --> 00:57:48,109
when they came across my content that here's someone that's taking this seriously and the

746
00:57:48,109 --> 00:57:54,149
same applies for my website it's simple but it's also effective and and real and that was very

747
00:57:54,149 --> 00:58:03,249
important to me okay we've got two more sections to go so monetization and value how do you turn

748
00:58:03,249 --> 00:58:09,169
this passion into a profit okay so first lesson and this is more just a recap so year one for me

749
00:58:09,169 --> 00:58:15,449
of this podcast was always about the content focus on the content content content so it's all been

750
00:58:15,449 --> 00:58:22,489
cost and revenue for me was something for next year and you know i do i do look at the you know

751
00:58:22,489 --> 00:58:31,269
my company bank balance and i go fuck okay this is adding up but i'm also you know i'm i'm conscious

752
00:58:31,269 --> 00:58:35,429
of the fact that I've made investments in other areas that are doing really well. And so this is

753
00:58:35,429 --> 00:58:41,369
about investing in my future outside of just hodling Bitcoin. That's a good lesson, basically.

754
00:58:41,529 --> 00:58:48,009
Just keep going. Invest in yourself. Don't, you know, year one was about the content. You knew

755
00:58:48,009 --> 00:58:54,129
this was going to happen. Just keep going. Another lesson. So I've signed up for some personal brand

756
00:58:54,129 --> 00:58:59,829
coaching with B2C Gandalf, aka Daniel. Now, I had to put this on hold because I was moving around

757
00:58:59,829 --> 00:59:05,089
too much. I just had too much on my plate and I'll get back to it later in the year. And with that,

758
00:59:05,129 --> 00:59:10,329
I'm going to create an offer or multiple offers, depending on what the results are. And I'll

759
00:59:10,329 --> 00:59:17,709
certainly be looking at how to grow things from a revenue perspective. And I think the main focus

760
00:59:17,709 --> 00:59:23,689
is going to be some kind of coaching program. How do I help people who are sitting on a pile of money

761
00:59:23,689 --> 00:59:28,929
who don't understand what money is? It's like, look, you've got lots of capital sitting there,

762
00:59:28,929 --> 00:59:32,409
but you have no idea the power of Bitcoin in self-custody.

763
00:59:32,829 --> 00:59:34,529
How do we get you there as fast as possible?

764
00:59:34,929 --> 00:59:36,449
There's going to be lots of hands-on coaching.

765
00:59:38,489 --> 00:59:39,149
Another lesson.

766
00:59:39,269 --> 00:59:40,789
So I've been doing my own accounts, of course.

767
00:59:40,889 --> 00:59:43,389
So every single cost is on a G-sheet somewhere.

768
00:59:44,249 --> 00:59:45,929
And I've got it categorized.

769
00:59:46,129 --> 00:59:47,569
And I'm obviously retaining these records

770
00:59:47,569 --> 00:59:49,849
for when it becomes a revenue-generating business.

771
00:59:49,969 --> 00:59:52,929
Like I started a limited business to do the podcast.

772
00:59:53,949 --> 00:59:55,769
So, you know, one day I'll be paying GST

773
00:59:55,769 --> 00:59:57,789
and I've had to pay contractors every month.

774
00:59:57,789 --> 01:00:00,769
So shout out to Mike and Pat and also Ben for the branding.

775
01:00:01,649 --> 01:00:04,089
And I've been doing my own direct loans to the business.

776
01:00:04,429 --> 01:00:13,649
So just helpful, like all knowledge, like applying it to a real case rather than some kind of theoretical case study in a student environment.

777
01:00:13,949 --> 01:00:15,709
Just so much easier to learn, right?

778
01:00:15,789 --> 01:00:18,049
It's like, oh, well, we're starting the business because of X.

779
01:00:18,409 --> 01:00:20,389
All right, now we've got to fund the business for Y.

780
01:00:20,689 --> 01:00:22,889
OK, now we've got to do Z in order to do that effectively.

781
01:00:22,889 --> 01:00:30,529
be so one lesson about monetization is i feel from a sponsored perspective which is the obvious way

782
01:00:30,529 --> 01:00:36,369
of monetizing a podcast is that i would like to get to a size by which i'm being approached by

783
01:00:36,369 --> 01:00:45,429
companies and if that happens i'll make more revenue much faster than me now scrapping around

784
01:00:45,429 --> 01:00:50,869
for small sponsorship contracts when i could just actually why don't i just keep going for another

785
01:00:50,869 --> 01:00:56,269
the year and wait to see what happens and see who approaches me and I'll get a better deal then

786
01:00:56,269 --> 01:01:03,989
that will be twice the value of what I might get now and for half the amount of work so it's

787
01:01:03,989 --> 01:01:10,049
essentially like keep investing see who reaches out one angle is definitely affiliate marketing

788
01:01:10,049 --> 01:01:15,589
now I've been looking at this recently it's interesting oh you know an exchange for example

789
01:01:15,589 --> 01:01:21,089
will be like you know get 50 bucks if someone ever makes a trade through our platform it's like okay

790
01:01:21,089 --> 01:01:27,069
well that's not going to change that's not going to change much right but i realized that the

791
01:01:27,069 --> 01:01:33,969
affiliate partners is actually it's almost it's not really a money maker for me but it's very

792
01:01:33,969 --> 01:01:38,989
valuable for the audience so if someone was to come across my content get onto my website find

793
01:01:38,989 --> 01:01:44,209
a resources page and be like god what is this whole like bitcoin thing okay look i'm in you know

794
01:01:44,209 --> 01:01:46,429
America or I'm in Australia.

795
01:01:46,429 --> 01:01:48,809
Okay, here's the local exchange that Jake recommends.

796
01:01:48,809 --> 01:01:50,929
Okay, what's the hardware wallet he recommends?

797
01:01:51,209 --> 01:01:57,469
What's the, you know, multi-sig setup or all this different, quite niche knowledge.

798
01:01:57,729 --> 01:02:01,389
So we'll look, all the affiliate partners are either people that I've met personally

799
01:02:01,389 --> 01:02:05,309
products I use personally or a highly recommended or they've been on a podcast.

800
01:02:05,309 --> 01:02:10,529
You know, I can see the value add for a, an audience member to stumble across it.

801
01:02:10,529 --> 01:02:13,009
Like, oh, he's actually done all the work for me.

802
01:02:13,009 --> 01:02:15,989
I can just use these products now with high confidence.

803
01:02:16,529 --> 01:02:17,849
So that's something I'm going to do.

804
01:02:20,029 --> 01:02:21,449
This is more of a question.

805
01:02:21,809 --> 01:02:25,029
So it's a lesson in that I'm having to ask this question now.

806
01:02:25,089 --> 01:02:25,989
It's like, all right.

807
01:02:26,729 --> 01:02:29,049
So from a pure financial perspective,

808
01:02:29,049 --> 01:02:32,409
this business is loss-making at the moment every month.

809
01:02:32,469 --> 01:02:33,389
It doesn't create revenue.

810
01:02:33,589 --> 01:02:34,729
I haven't even tried to create revenue.

811
01:02:36,409 --> 01:02:39,689
But the business owns some things.

812
01:02:39,689 --> 01:02:47,449
so you know it owns for example all the social media profiles the youtube channel the x profile

813
01:02:47,449 --> 01:02:55,189
like what are they actually worth my nostre keypad and i don't know yet like how do you value that

814
01:02:55,189 --> 01:03:01,669
like how do you value 250 000 views in nine months from a startup podcast i don't know because someone

815
01:03:01,669 --> 01:03:06,129
out of those 250 000 people might have got to make a decision that made them a million bucks

816
01:03:06,449 --> 01:03:07,029
I don't know.

817
01:03:07,549 --> 01:03:08,509
I'd love to know.

818
01:03:08,809 --> 01:03:09,989
Reach out if that's you.

819
01:03:10,929 --> 01:03:12,869
So this is something I'm trying to think through, right?

820
01:03:12,969 --> 01:03:19,209
As we're in a phase now where the traditional way of measuring the value of a business or

821
01:03:19,209 --> 01:03:23,109
pricing a business is like, well, what's the operational expertise and return?

822
01:03:23,249 --> 01:03:24,329
So what's the profit and loss?

823
01:03:24,449 --> 01:03:25,109
So, okay, cool.

824
01:03:25,449 --> 01:03:28,149
But actually now you can just own Bitcoin on the balance sheet, right?

825
01:03:28,249 --> 01:03:32,429
So when IP is on the balance sheet, how do you value that?

826
01:03:32,789 --> 01:03:36,089
And when reach is on the balance sheet, how do you manage that?

827
01:03:36,129 --> 01:03:47,689
So we're building a process here of competency where it's like, okay, the Jake Woodhouse podcast can take a conversation and that conversation reaches 250,000 people.

828
01:03:47,889 --> 01:03:49,029
Well, that's valuable.

829
01:03:49,749 --> 01:03:51,069
But how do you value it?

830
01:03:51,389 --> 01:03:52,489
That's something I'm going to figure out.

831
01:03:53,609 --> 01:03:54,769
I mentioned this before.

832
01:03:54,769 --> 01:04:01,969
I like the idea of a paid community group, sharing due diligence on deals or investment opportunities, sharing ideas, decisions.

833
01:04:01,969 --> 01:04:06,369
this could even go as far as being some kind of angel investment syndicate where it's like okay

834
01:04:06,369 --> 01:04:12,889
you pay an annual fee to be part of the syndicate and you can invest alongside interesting people

835
01:04:12,889 --> 01:04:16,909
all around the world in different different businesses like to me that'd be so freaking

836
01:04:16,909 --> 01:04:21,789
cool and especially as like an add-on to any coaching that you might create so okay i've

837
01:04:21,789 --> 01:04:27,129
taken 10 people through my coaching program over the last two years they would all have been

838
01:04:27,129 --> 01:04:31,349
required to do some kind of interview and application process to get in so it'd be

839
01:04:31,349 --> 01:04:37,209
screened and very selective. But I would also make it such that they were people that were in

840
01:04:37,209 --> 01:04:41,769
control of large pools of capital. And therefore, they're looking to manage that capital as

841
01:04:41,769 --> 01:04:46,189
effectively as possible. And if there's a way of beating the Bitcoin hurdle rate with a risk that

842
01:04:46,189 --> 01:04:50,729
is not too high, then why wouldn't all of those 15 people that have been through the coaching

843
01:04:50,729 --> 01:04:56,329
program be like, sure, let's put some money. So I could see that being a really cool future area

844
01:04:56,329 --> 01:04:58,809
where I basically build out a community

845
01:04:58,809 --> 01:05:01,269
of highly incentively aligned people

846
01:05:01,269 --> 01:05:03,569
who've built cool things in their lifetime

847
01:05:03,569 --> 01:05:06,809
that are willing to take bets alongside each other.

848
01:05:07,249 --> 01:05:08,129
Like what a cool thing to do.

849
01:05:08,189 --> 01:05:08,809
I would love that.

850
01:05:11,569 --> 01:05:14,389
Now, one thing I could do at this point

851
01:05:14,389 --> 01:05:15,289
is actually go, do you know what?

852
01:05:15,309 --> 01:05:17,289
We're going to focus on creating content for two years

853
01:05:17,289 --> 01:05:19,109
and we're not going to create any revenue

854
01:05:19,109 --> 01:05:20,029
in year two either.

855
01:05:20,809 --> 01:05:23,449
And what that is, is a bet in myself in some ways,

856
01:05:23,449 --> 01:05:26,929
But it's also like the total cost of next year as well.

857
01:05:27,369 --> 01:05:42,783
Well I know what that will be roughly if we carry on at the pace we going The audience size at the end of 24 months rather than 12 months will be very different and therefore the potential revenue from 24 months versus 12 might actually be so much greater that you might

858
01:05:42,783 --> 01:05:46,363
as well just not even bother trying to create revenue for another 12 months i don't know what

859
01:05:46,363 --> 01:05:51,723
the answer is there but something to think through and you know the lesson obviously being is

860
01:05:51,723 --> 01:05:58,023
i set out with a strategy when do i review that strategy well obviously the 12 month mark

861
01:05:58,023 --> 01:06:06,523
but when was my strategy wrong i don't know okay second to last lesson this section i did an episode

862
01:06:06,523 --> 01:06:11,163
in all the different ways you can make money as a podcaster so i wanted just to refer back to that

863
01:06:11,163 --> 01:06:15,923
like a lot of the lessons are already in there and i shared it a couple weeks back finally so i'm

864
01:06:15,923 --> 01:06:26,063
wary of ego and the like am i throwing good money after bad now if you're selling bitcoin to invest

865
01:06:26,063 --> 01:06:32,963
into a small podcast that's not making any returns why you could just own bitcoin so how do i beat

866
01:06:32,963 --> 01:06:39,443
the bitcoin hurdle rate with my time and my capital through this project and one thing i'm conscious

867
01:06:39,443 --> 01:06:47,303
of is uh i put here quote unquote brand awareness so if i'm a marketer and i go to someone and i sell

868
01:06:47,303 --> 01:06:53,563
them brand awareness i do not follow what i discussed before which is what gets measured

869
01:06:53,563 --> 01:07:00,083
gets managed. It's like, no, no, mate. I bought you some brand awareness with your marketing dollars.

870
01:07:00,483 --> 01:07:04,903
It's like, no, Jake. I want to know how many people saw my stuff. I want to know how much

871
01:07:04,903 --> 01:07:08,963
extra traffic was on my website. I want to know how many people purchased and created revenue

872
01:07:08,963 --> 01:07:16,583
using your specific, you know, whatever you call it, referral link. And so it's kind of like a

873
01:07:16,583 --> 01:07:20,703
personal trainer. There are personal trainers that the first thing you do is they will get you on a

874
01:07:20,703 --> 01:07:25,083
weight they'll get you on the scales they'll get their calipers out they'll get your body fat

875
01:07:25,083 --> 01:07:30,263
fitness they'll get your body fat percentage and they'll they'll track it over the eight weeks that

876
01:07:30,263 --> 01:07:34,403
they're training you or you get a PT that's like yeah come in I'll get you in the best shape of

877
01:07:34,403 --> 01:07:41,043
your life never asks you how much you weigh and never looks your body fat percentage and the point

878
01:07:41,043 --> 01:07:47,823
is it's like you need the proof that returns are actually being generated so this is something I'm

879
01:07:47,823 --> 01:07:56,023
very aware of and need to get better at. Okay, last 10 lessons. And these aren't necessarily

880
01:07:56,023 --> 01:08:01,623
lessons more than like projections, I guess, but look ahead. Where is the Jake Woodhouse podcast

881
01:08:01,623 --> 01:08:07,803
going? And so this is really the thing about vision. This isn't all about financial returns.

882
01:08:08,383 --> 01:08:14,923
And I think that's been something hopefully that's come through, right? And when I coach

883
01:08:14,923 --> 01:08:20,103
people about the concept of humanistic and intellectual capital, the point is you need

884
01:08:20,103 --> 01:08:25,823
to be investing in those two pools of capital. So intellectual being what your knowledge or

885
01:08:25,823 --> 01:08:32,683
wisdom is, your mindset, what are you educating yourself around? Humanistic being really your

886
01:08:32,683 --> 01:08:37,003
relationship, your family, but subset to that being your network, your friendships.

887
01:08:38,143 --> 01:08:43,963
Without humanistic and intellectual capital, you cannot get financial returns. So you have to

888
01:08:43,963 --> 01:08:49,803
invest into those pots first to then get the financial in the back end. So in some ways,

889
01:08:49,803 --> 01:08:54,583
running a podcast is not about financial returns. It's about investing in your humanistic and

890
01:08:54,583 --> 01:09:03,063
intellectual capital. So just keep going and the revenue will come. Next up, I'm unsure on the type

891
01:09:03,063 --> 01:09:09,223
of content that I'm going to end up doing. So I started off like heavy on the guest and now nine

892
01:09:09,223 --> 01:09:13,903
months later I'm heavy on the solo so what's going to be the middle ground there's probably

893
01:09:13,903 --> 01:09:18,743
gonna be some kind of hybrid where I'll do like you know one presentation slash solo stuff a week

894
01:09:18,743 --> 01:09:25,223
and one I'd love to do like you know three four five hour long guest conversations but ideally

895
01:09:25,223 --> 01:09:30,623
in person so you know when my life settles down a bit and I've bought some real estate and actually

896
01:09:30,623 --> 01:09:37,103
physically spend time in certain places I'm going to be able to build that out but it's it's an

897
01:09:37,103 --> 01:09:40,663
interesting one like what's the next 100 episodes going to look like i don't know where i'm going to

898
01:09:40,663 --> 01:09:47,463
be 100 episodes from now so being your own brand this is a massive idea and something that i haven't

899
01:09:47,463 --> 01:09:54,963
spent much time talking about during this episode but we have the tools today to be your own bank

900
01:09:54,963 --> 01:10:01,503
that's what bitcoin is right but we also have the tools to be our own brand you don't need a

901
01:10:01,503 --> 01:10:05,983
production company to come along and be like oh you know we're going to turn into this big tv star

902
01:10:05,983 --> 01:10:11,623
not that creating a podcast about being a big tv star but recently i watched an excellent episode

903
01:10:11,623 --> 01:10:17,343
of the chef's table which i love on netflix the cooking show and it's about jamie oliver someone

904
01:10:17,343 --> 01:10:22,843
i've you know known about my whole life having grown up in england the best bit about it was

905
01:10:22,843 --> 01:10:30,483
when he told the story how he had um he was he was at home he was working at the river cafe

906
01:10:30,483 --> 01:10:35,463
and he was he had the day off he got a call someone was sick and he comes in to to work and

907
01:10:35,463 --> 01:10:40,983
He's cooking away and there's a TV team there and they spent all night following him around.

908
01:10:41,483 --> 01:10:42,903
He had no idea they were going to be there.

909
01:10:43,123 --> 01:10:46,583
Within a very short period of time after that, he had his own cooking show.

910
01:10:47,403 --> 01:10:55,843
Now, the point of telling that whole story is you don't need to have that stroke of luck to be posting content online.

911
01:10:56,663 --> 01:10:58,303
It's already there, right?

912
01:10:58,303 --> 01:11:08,303
The ability to reach millions of people is, you know, an email address and a password away should you choose to operate on these large digital monopoly platforms.

913
01:11:08,883 --> 01:11:09,983
So why wouldn't you, right?

914
01:11:10,643 --> 01:11:15,603
The NOS is a different thing completely, but, you know, why wouldn't you create your own brand?

915
01:11:16,163 --> 01:11:19,083
And that is something I'm absolutely interested in doing.

916
01:11:20,043 --> 01:11:25,823
Next up, I've really had to learn about, like, the philosophy of protocols.

917
01:11:25,823 --> 01:11:30,063
and in some ways I was already well down this rabbit hole because Bitcoin is a protocol

918
01:11:30,063 --> 01:11:36,843
it's a set of rules and we abide by the rules and so it's it's it's a system of rules not rulers

919
01:11:36,843 --> 01:11:43,043
and it's exactly the same thing when it comes to social media and looking at the

920
01:11:43,043 --> 01:11:49,563
the the status quo playing field it's like Twitter and YouTube and Instagram and TikTok

921
01:11:49,563 --> 01:11:57,223
these are all rulers right you misbehave off you go whereas NOSTA is a protocol it's a system of

922
01:11:57,223 --> 01:12:02,563
rules and that's very different there's no platformers this is a huge lesson on where this

923
01:12:02,563 --> 01:12:07,763
is going it's like the best long-term bet for me for sure is NOSTA so I'm going to double down on

924
01:12:07,763 --> 01:12:14,003
that and really make sure that you know if you get onto NOSTA that following my

925
01:12:14,003 --> 01:12:17,783
MPub is one of the best things you will do.

926
01:12:18,843 --> 01:12:21,843
Now, it's not very easy to be found on Noster, and that's something else I'm going to have to learn about,

927
01:12:21,903 --> 01:12:25,483
but that's a story for another day. Next point, don't be afraid.

928
01:12:26,863 --> 01:12:29,683
Like, just, Jake, stop fucking around

929
01:12:29,683 --> 01:12:33,603
and ask the hard questions. Be willing to go

930
01:12:33,603 --> 01:12:37,243
where others don't. I'm excited by that.

931
01:12:38,583 --> 01:12:41,243
Next, so, better feedback

932
01:12:41,243 --> 01:12:46,903
mechanism for decision making of audience like how do you profit from that we've covered this

933
01:12:46,903 --> 01:12:54,303
already but a view is not three years later someone makes a decision as a result of listening

934
01:12:54,303 --> 01:13:01,463
to your stuff so how could you create a situation whereby a podcast and the flow of educational

935
01:13:01,463 --> 01:13:07,723
content that you share with the world benefits people and their decision making and adds to your

936
01:13:07,723 --> 01:13:13,583
bottom line like i don't know i don't know how you build that but it's probably going to have

937
01:13:13,583 --> 01:13:21,103
something to do with nostor and zaps and syndication of content where you can auto share zaps and as

938
01:13:21,103 --> 01:13:26,303
revenue from a podcast episode straight to the guest that you had on i don't know but that would

939
01:13:26,303 --> 01:13:31,283
be really cool to think about how you might align that better so this has been an interesting one so

940
01:13:31,283 --> 01:13:37,603
the hardest part of doing all of this has been balancing my commitments as a dad and i've got

941
01:13:37,603 --> 01:13:43,543
three young kids and we homeschool them and we do it together my wife and I and as a result you know

942
01:13:43,543 --> 01:13:49,823
I was up this morning at 5 a.m with my son and my two girls were asleep by like 10 past eight and

943
01:13:49,823 --> 01:13:56,083
then I didn't start creating this till you know half a stay it's like slam for time right and it's

944
01:13:56,083 --> 01:14:02,103
stressful when they're at your feet and they want your attention and oh like it's the worst I'm on

945
01:14:02,103 --> 01:14:06,463
my phone like it happened this morning at a coffee shop writing the episode outline for this episode

946
01:14:06,463 --> 01:14:08,243
I'm like, cool, I'm going to get them some food.

947
01:14:08,343 --> 01:14:09,823
They can play on the little player over there.

948
01:14:09,903 --> 01:14:12,163
And maybe I'll just get a minute to do this before you know it.

949
01:14:12,183 --> 01:14:12,783
They need something.

950
01:14:12,823 --> 01:14:14,203
And I'm like kicking them off.

951
01:14:14,923 --> 01:14:22,243
It's like, no, Jake, they and what they need is so much more important than anything I might want to achieve right now.

952
01:14:22,783 --> 01:14:24,603
And so I must get better at that.

953
01:14:26,043 --> 01:14:32,723
Next, I have worked on this a lot, but like setting a self-image, creating a vision.

954
01:14:33,563 --> 01:14:36,123
And I've done this work over the course of this year.

955
01:14:36,463 --> 01:14:38,703
podcasting is a part of my life forever.

956
01:14:39,603 --> 01:14:42,203
Now, exactly what form is it going to be hosting guests

957
01:14:42,203 --> 01:14:43,683
or is it going to be creating solo content?

958
01:14:43,983 --> 01:14:44,603
I don't know.

959
01:14:45,223 --> 01:14:46,643
But allow it to evolve.

960
01:14:47,003 --> 01:14:47,923
And I'm always saying this to myself,

961
01:14:48,043 --> 01:14:50,103
Jake, just allow it to unfold.

962
01:14:51,183 --> 01:14:53,803
Like I am a world-class investor

963
01:14:53,803 --> 01:14:56,743
of humanistic, intellectual and financial capital.

964
01:14:57,737 --> 01:15:05,137
And that is the vision I'm working towards, but also the reality that I'm trying to bring into my present day decisions.

965
01:15:06,097 --> 01:15:09,017
The content piece is a huge part of that.

966
01:15:09,837 --> 01:15:11,237
And that's where, you know, shout out to Pom.

967
01:15:11,537 --> 01:15:17,877
You might not agree with all the investment work that he does, but he talked through at one stage the idea of the triple threat.

968
01:15:18,637 --> 01:15:22,137
And this is where you use a blend of content, business and investing.

969
01:15:22,877 --> 01:15:25,697
And I really, really resonate with that.

970
01:15:25,697 --> 01:15:30,717
so why wouldn't it be the case that i'm making actively making investments of which bitcoin is

971
01:15:30,717 --> 01:15:35,837
probably going to be well bitcoin is not an investment it's a savings tool but it's best

972
01:15:35,837 --> 01:15:40,437
viewed through that in a sense at the moment but also running my own business this podcast maybe

973
01:15:40,437 --> 01:15:48,957
others but creating content through the process of those two other actions is the magic the magic

974
01:15:48,957 --> 01:15:55,337
source that's where the wizardry is and so the triple threat is such a big part of my future and

975
01:15:55,337 --> 01:16:01,537
I'm really unbelievably excited about that. So I just don't fucking stop, Jake.

976
01:16:02,877 --> 01:16:07,057
Okay, we're down to the last two lessons. Here we go. So this is lesson number 99, essentially.

977
01:16:07,817 --> 01:16:15,777
I'm really apprehensive about my offer. And in some ways, I'm just like, oh, I've got to go and

978
01:16:15,777 --> 01:16:21,337
ask people for money. What am I going to ask them for? Like, why am I going to do that? And I've

979
01:16:21,337 --> 01:16:28,437
been procrastinating about like how to do it. And this basically, this is the problem that I'm

980
01:16:28,437 --> 01:16:36,497
avoiding. And it's this procrastination that is the work. And that is what I've got to just take

981
01:16:36,497 --> 01:16:52,398
head on right What the worst that can happen Oh well people say no Jake I don want to buy that from you Sorry go away It like okay fair enough So just to recognize that it like Jake take a breath Plenty of people have coaches online do it

982
01:16:52,858 --> 01:16:54,118
And people will benefit from it

983
01:16:54,118 --> 01:16:55,338
and you'll really enjoy it.

984
01:16:55,638 --> 01:16:56,198
But I'm gonna be like,

985
01:16:56,358 --> 01:16:58,558
what if anyone doesn't like it or like me?

986
01:16:58,958 --> 01:17:01,598
And that's just an interesting feeling to share.

987
01:17:02,158 --> 01:17:02,898
And finally, okay.

988
01:17:04,818 --> 01:17:07,798
I have learned having done a hundred episodes

989
01:17:07,798 --> 01:17:09,718
that I'm gonna make a hundred more.

990
01:17:10,338 --> 01:17:11,298
I have a vision.

991
01:17:11,498 --> 01:17:15,918
I have the urge. It's a calling in many ways. I've got the capital and the time.

992
01:17:16,438 --> 01:17:22,578
Now, the outcome is unknown and that's OK. It's been very, very, very exciting.

993
01:17:23,358 --> 01:17:27,478
So there you go. A hundred lessons from a hundred episodes.

994
01:17:28,378 --> 01:17:31,718
Now, this is a curveball. You might not have expected this to happen.

995
01:17:32,338 --> 01:17:36,838
Have a quick swig of my beer. I've mentioned a few times, Pat and Mike.

996
01:17:36,978 --> 01:17:41,478
Shout out to both of them. They've been brilliant in the last nine months helping me build this.

997
01:17:41,498 --> 01:17:46,098
frankly I wouldn't have been able to do it without them but I've got some bonus lessons for you

998
01:17:46,098 --> 01:17:52,198
another 20 lessons of which 10 are from Pat and 10 are from Mike and I asked them both like what

999
01:17:52,198 --> 01:17:59,258
have your top 10 lessons been from these 100 episodes and what was really interesting was

1000
01:17:59,258 --> 01:18:06,378
the fact they had such different takes from myself and I think in hindsight what I came up

1001
01:18:06,378 --> 01:18:12,318
with was really a lot more about like the business building behind it perhaps whereas this was much

1002
01:18:12,318 --> 01:18:16,878
more around like what the content taught them this was the impact of the intellectual capital they

1003
01:18:16,878 --> 01:18:25,958
were they were gaining as a result so Pat's work with ease not with go go go Jason Parks two the

1004
01:18:25,958 --> 01:18:41,999
five mental hamster wheels Rob Brindon number three so male suicide every three hours in Australia Mike Dunworth The same daylight robbery from Max Hillibrand Triple threat investor Pomp

1005
01:18:43,379 --> 01:18:46,379
Fine art investing, Louis Liu.

1006
01:18:48,179 --> 01:18:52,919
Bitcoin curing his economic nihilism, Nathan Fitzsimmons.

1007
01:18:54,279 --> 01:18:57,419
Number eight, software versus hardware investing.

1008
01:18:57,419 --> 01:19:00,299
This is an episode I did, number 94, relatively recently.

1009
01:19:01,519 --> 01:19:05,139
Number nine, the saying, safest houses should be banned.

1010
01:19:05,879 --> 01:19:09,259
Don't make this real estate investing mistake from Miles Dillon.

1011
01:19:10,579 --> 01:19:18,559
And lesson number 10 that Pat loved was the S&P 500 priced in gold, an episode that Danny

1012
01:19:18,559 --> 01:19:24,479
Knowles and Dr. Jeff Ross did on WhatBitcoinDid that I reviewed as episode 69 of my podcast.

1013
01:19:25,019 --> 01:19:25,859
Really cool, right?

1014
01:19:25,859 --> 01:19:32,259
So Pat could think of like 10 specific people that I'd covered that he really loved.

1015
01:19:32,419 --> 01:19:34,919
And those are all incredible topics, Pat.

1016
01:19:35,159 --> 01:19:35,699
Shout out, mate.

1017
01:19:36,719 --> 01:19:37,639
So next up, Mike.

1018
01:19:38,379 --> 01:19:40,079
Markets are smarter than experts.

1019
01:19:41,259 --> 01:19:45,599
Two, without financial privacy, our other freedoms will be quickly eroded.

1020
01:19:46,639 --> 01:19:50,219
Three, almost everyone learns Bitcoin the hard way.

1021
01:19:50,219 --> 01:19:56,279
4. The hardest part of self-custody is psychological, not technical.

1022
01:19:57,359 --> 01:20:00,059
5. Action leads to clarity.

1023
01:20:01,219 --> 01:20:04,619
6. The solution to volatility is position sizing.

1024
01:20:05,699 --> 01:20:10,639
7. There's no point to generational wealth without generational health.

1025
01:20:11,339 --> 01:20:17,179
8. Prices are the market's way of compressing a bunch of information into a single data point.

1026
01:20:17,179 --> 01:20:30,300
9 Bitcoin is a forcing function for truth 10 Technology changes the world not politics Nice one Mike Shout out Thank you

1027
01:20:30,980 --> 01:20:35,620
And what was interesting to me here is he didn't mention a single guest or me,

1028
01:20:35,740 --> 01:20:43,700
but more like fundamental things that he's learned from the last 100 episodes that he's taking with him.

1029
01:20:44,860 --> 01:20:47,900
And isn't that cool? I mean, some of my favorites, it actually needs the clarity.

1030
01:20:47,900 --> 01:20:53,920
That is probably the summary of the 100 lessons in 100 episodes.

1031
01:20:54,620 --> 01:21:00,100
It's just get going and you'll figure it out along the way as to where you need to go.

1032
01:21:01,140 --> 01:21:03,280
And so with that, we made it.

1033
01:21:03,480 --> 01:21:04,520
Thank you so much for your time.

1034
01:21:05,120 --> 01:21:06,700
As you know, I'd love to learn.

1035
01:21:07,560 --> 01:21:09,560
And what is it that you love?

1036
01:21:11,640 --> 01:21:13,600
First of all, I'm interested in finding guests.

1037
01:21:13,720 --> 01:21:15,080
So who do you like listening to?

1038
01:21:15,220 --> 01:21:15,600
Why?

1039
01:21:15,600 --> 01:21:17,660
Can you introduce me to them as my audience?

1040
01:21:17,660 --> 01:21:19,640
It's like, please, I'd love to learn from you.

1041
01:21:20,220 --> 01:21:21,980
And I'd love to learn who you're learning from.

1042
01:21:23,500 --> 01:21:26,780
Equally, if you've got a story that you'd like to share, reach out to me.

1043
01:21:26,980 --> 01:21:30,280
Because having guests on the show that are actually audience members,

1044
01:21:30,640 --> 01:21:33,860
again, I don't care if you're famous online or not.

1045
01:21:34,240 --> 01:21:37,040
The key is having made interesting decisions.

1046
01:21:37,960 --> 01:21:40,520
And as I get more settled, I'm going to do some in-person conversations.

1047
01:21:40,680 --> 01:21:41,980
So keep an eye out for those.

1048
01:21:42,620 --> 01:21:46,580
As I mentioned at the very start, if you're listening on Fountain, then I'd love a boost.

1049
01:21:46,580 --> 01:21:52,560
if you're on NOSA send me a zap because I will send you a zap straight back if you have a friend

1050
01:21:52,560 --> 01:21:56,880
who's an aspiring podcaster then obviously share this with them there should be a ton of things in

1051
01:21:56,880 --> 01:22:02,780
here that they can find useful finally you know reach out to me on email hi at jakewoodhouse.io

1052
01:22:02,780 --> 01:22:07,560
if there's anything you want to share thank you so much for your time attention and support for

1053
01:22:07,560 --> 01:22:10,060
the podcast let's carry on learning together