100 episodes, countless hours, ups, downs, smiles, fuck ups.
I'm Jake Woodhouse and today I'm unpacking 100 hard won lessons from 100 episodes of this podcast.
Think mistakes, think wins, secrets, things I wish I had known on day one.
stick around because it might just be that lesson 47 alone might just rewrite your future.
So from having zero listeners, zero followers and zero traction, just last week I did my quarterly
review Q3 and I hit 250,000 views across all platforms from the last nine months. So these
lessons aren't just my story, they're also potentially a shortcut for you to have a crack
yourself. Whether you're podcasting or just chasing any big dream, I believe many of these
lessons can be reapplied to anyone, anywhere, with anything. So by the end, you're going to have a
hundred actionable insights to steal from me for your own journey. Mistakes that you don't have to
make to speed up your own progress. If you love it, share this episode with anyone thinking of
launching a podcast they need this as always as you know I love Noster so shout out for that
please send me a zap I'll zap you straight back I encourage you to use a podcast player such as
Fountain where you can then boost during the episode or if you want to reach out directly
then please email me hi at jakewoodhouse.io I'd love to hear what you're learning about what you're
failing at and why you're getting back up and trying again. So let's dive in.
So I'm going to split these 100 lessons up into 10 sections. So 10 lessons from each section.
And because 100 lessons is quite a lot, I've got a bullet point I'm going to run through and it's
designed to be rapid fire. So I'm just going to run boom, boom, boom through them. I will
occasionally stop and slow down and explain some things in more detail. But that way, I hope that
this won't be a four hour long saga of me hammering out every single detail and boring the shit out of
everyone. So the first 10 lessons I wanted to talk about starting the journey. Why even begin a podcast?
So lesson number one, and these aren't in a particular order. It's just, you know, what came
out when I was kind of tuning into what those lessons were. Starting a podcast. So this has been
a great way for me to rebound. I was involved in some startup projects. They didn't work out.
Those people know who they are. Shout out to them. Good luck with what they're building. But for me,
it wasn't quite right. And one lesson was I just I should never have stopped podcasting
independently. So I used to have a show called Bitcoin with Jake. And so I was like, right,
I've got to start my own podcast again. Follow what you find interesting. The chances are others
find it interesting too. And if that is the case, this is a more sustainable approach.
Number three, optimize for just getting going.
Don't let perfect get in the way of good.
Number four, you have no idea how it will be received.
That's okay.
There's only one way to find out.
Investing in yourself feels great.
There's only one person to blame.
I personally didn't want a business partner.
Success rests with me and me alone.
It's true accountability.
All you need is a laptop and a good quality mic.
that's it no excuses people are very generous with their time approach them respectfully be
clear what you want and get those five episodes scheduled as soon as you can don't be afraid to
get help and hire expertise now in my case I was really able to leverage my experience from
previous podcast projects so this is lesson number nine I was able to hire Mike my producer and Pat
my editor straight off the bat and I myself knew how to host record book conversations etc
lesson number 10 from the first section there is no wrong answer the beauty is in the organic
the storytelling and the fireside tales now given this is 100 episodes I'm having a beer
cheers to everyone thank you so much for tuning in and joining along on this journey
so section number two this is 10 lessons around crafting content you know what makes episodes
really click I think high level before I even give you any of these lessons it's this is a work
in progress year one for me was always about focus on the content just start hammering some
shit out there get talking to people and see where it takes you worry about revenue later down the
like one I like creating solo episodes this wasn't obvious I didn't expect this to actually happen
I was planning on having just guests I kicked it off with three guests every week and quite quickly
that became two guests and me and so what what that really meant is I was trying to manage myself
and not get stressed and people's schedules change people don't show up or they message you just
before that's okay but then I would sit down and be like what am I going to talk about and I just
riff and that's okay I'll mention that in a second but that that's been a really interesting insight
and it's very much what we'll touch on later so number two AI is a game changer and especially
when it comes to episode planning for these solo recordings I can type in everything I want and
then boom out comes an episode outline which I can then edit and structure and it's really
unbelievably helpful it's a 10x in my opinion on previous planning three I have an ability I have
an ability to just riff this is something so interesting it's it's a skill that i have where
i've tested it in a few different environments now like i can just stand on stage and just start
talking and had i not been an mc at bitcoin events i wouldn't know i was able to do that
but i can have one or two things in my mind walk straight up onto a stage and talk to people in
public i didn't know i could do that and until you put yourself in those positions you'll never find
out. So it's like an intuition thing. And I mentioned just before, it was like, oh, guests
can't make it. All right, I've got three points and I just riff for half an hour. And that's morphed
into now more of a planned process because I'm actively doing the solo episodes. Next,
the social media platforms love watch time. This is the number one metric you want to go after.
interestingly on YouTube people have spent 2,200 hours watching my content isn't that crazy to think
2,200 hours amazing thank you to everyone that spent the time doing that next up the hook is the
most important thing now I would I would describe the hook as you know not just the title or the
thumbnail, but very much like the first 30 seconds. And when I look at my Twitter analytics,
the average watch time of the video that I've posted is only 17 seconds. So you've got absolutely
fuck all time to catch someone's attention. And you've got to make sure you grab it and really
keep hold of it. Content is a funnel. So you've got short form, medium form, long form. And
And generally, this is a well-known fact in the kind of advertising space.
A brand needs to touch someone seven times before they're willing to purchase.
It's kind of similar with content.
And so someone will come across your short form stuff.
And then they hit the medium form.
And then they hit the long form.
And eventually, I already mentioned I'm not doing this yet.
I will create some kind of offer.
Whether that's coaching or affiliate program or sponsorship.
We'll see.
Now, the next up.
So audience size compounds.
do not worry about traction just keep going sounds so simple right because there are days
you're like oh i've got four views what's the point right but you know taking youtube for example
the subscription uh subscribers numbers they're creeping up but what looks like a small number
in theory is it's not this not theory but when you go from 300 to 400 subscribers that's actually
a really healthy percentage growth.
It's just a small number.
So if you can keep that pace up,
then that compounding overdub
is very valuable.
So crafting content, again,
is the point of these 10 lessons.
So it's a process.
And I think of it as,
first of all, production,
then publishing,
and then promotion.
So it's like a three-tiered process.
Each phase has many steps.
That's not the detail
I'm going to go into for this podcast.
But create a process,
detail them,
I love having a good editor.
So shout out to Pat.
Thank you for your help.
I used to do this myself and I hated it.
And so having someone help me do something that I don't like doing makes me being able to focus on what I can do, what I do well, researching topics, researching guests, hosting good conversations, presenting.
And then I able to hand it over to someone else who then does what they are good at Pat in particular has figured out some great stuff in relation to the short form clips and also some graphics that we been
trying. I'll go into more detail on that later. Second to that, I love having a good producer.
So shout out to Mike and thank you for his help. Again, like writing your own show notes,
scheduling everything to be published at a certain time, figuring out what the thumbnail is going to
be, what the title might be. There's just, there's so much to it in terms of the production,
the publishing and promotion of a podcast that doing it all on your own is a hell of a lot of
work. And so I've been able to hire people that I know are great at what they do and we build a
small team and that's been fantastic. So with that, I'll pull to an end that section number two
of crafting content. So next up, we've got guest dynamics. So what are some of the lessons from
interviews. These are quite simple, but for anyone out there that's ever hosted a podcast or run
a panel at a conference, you'll know what I'm talking about. So always keep a question up your
sleeve. No awkward silence. That's the fear, right? Oh my God, this is so awkward. I've got nothing to
talk about this person. So just keep a question in mind. Someone will mention a word or a place or a
as they're talking and just bank it but that's a good one to come back to and just have it online
and when something slowly peters out you can then bring that back in or you keep it super simple with
prompt words like why do you think that so lesson number two from this section it helps when you know
who you're talking to so of course like when you get a guest turn up on your podcast listen to
other episodes they've been on go and read their book have a look at their website what social media
have they put out like if you haven't done that initial phase of research why have you got them
on as a guest more often than not i would have seen people creating interesting content around
subjects that i care about i'm like baby a brilliant podcast guest i'd love to get them on
so i already know lots about them i've got tons of things i want to ask
um but one when you've done the research it's clear that you care about who they are
and their journey and that energetic exchange is very important to high quality conversation
so next up so I enjoy learning from actual experience so what decisions did they make
why and what did they learn and that also applies to myself right I will try and post content
like I did this thing and here's what was interesting
next so get people talking about what they find interesting so contrary to other other podcast
hosts i i try to keep things as organic as possible and as natural as possible and the more
that a guest talks about things they're passionate about the higher the quality of the conversation
and the easier it is for me to orchestrate a a a better overall experience for not just the
audience, but also myself. And the best question I've come across for that, and I've changed the
way that I start interviews loads over the years, but now I just love asking this one,
what's the most exciting thing you're working on right now? And that just opens up the most
amazing conversations. Next up, you must be a good listener. Now, for someone that likes talking
and communicating with people, chatting away.
This isn't something that comes naturally to me.
To stop, Jake, stop and listen.
So try to never interrupt your guest.
And this is actually some feedback
that I got from Pat years ago now.
And we've been really working on this.
Like, don't talk over them, right?
Just, it's about teeing them up
to feel completely comfortable, calm,
collected and open.
You get stories out of people
that not only do they tell well,
they feel ultra comfortable sharing,
but it might be something that they haven't shared before
because of the environment and the space you create for them.
And I love that process, right?
So be a good listener.
Next up, it's not about the digital footprint of the guest.
Now, this is something I'm really keen on.
I want to know people's real-life stories
and the problem-solving process they went through
that I can potentially leverage for my own decision making.
I don't care if you're not even online, right?
In some ways, I prefer it if you're not.
I might meet you on the street
and you tell me this awesome story.
I'm like, I'd love to get on the podcast.
Would you join?
And there's some more about this later down the episode.
But to me, that was cool.
Like, I don't care about how big your digital footprint is.
I'm not inviting you on because your audience is large.
Next up, being open to their questions is fun.
This is not just one-way traffic.
And I had a couple of interviews where this would happen,
where it's like, Jake, can I ask you about something?
And like, sure, go for it.
Now, obviously temper that with,
don't completely kind of like, you know,
run away with the conversation,
spend an hour long episode
talking just about yourself for 45 minutes.
But that's cool.
You know, it's interactive, right?
Next, organic is best, period.
so I kind of lightly glossed over this but it's a specific point of itself it's a hundred percent a
lesson like over complicating things with a big plan so this is all the stuff we're going to go
through it's just it's it's unhelpful in my opinion so you want to have a rough idea of what
you want to talk about but use those points to orchestrate the conversation okay last two lessons
from this section about guest dynamics.
So some guests are hard work.
They are a dud.
But the conversations just aren't great.
Try to relax on your way through them.
But sometimes it just doesn't click.
And that's okay.
Just get on to the next one.
Don't take it to heart.
It's not a big deal.
You know, just like in the playground 20 years ago,
you're just not friends with some people.
and for whatever reason you know now that the more work i've done around energetics for example
i realize it's to do with vibration and people just operating at a different level and in this
case you might get a podcast guest on that was recommended to you by someone and just they give
you one word answers there's nothing really sparky happening there it's like this is crap and you know
the episodes are likely to perform but whatever don't worry about it move on now the final lesson
10 from this do not be afraid to ask the hard questions now and i have two topics that i've got
written down in my notes here one around the holocaust an episode i did with ben verman like
so many big questions there that trigger the shit out of even myself but like let's ask those right
we have to be able to debate we have to be able to have discussion about things that scare us or
may or may not be true or are you know for whatever reason you can't say that why not
let's talk about it and the other was circumcision shout out to Nathan Smith in the episode we did
like what a difficult subject to be to be covering for people with such a private connection with
such a what actually is like an extraordinarily brutal thing so do not be afraid to ask the hard
questions and I'm always saying that to myself like come on Jake don't be afraid. Section number
four is titled audience connection building a loyal tribe. A view or a download doesn't reveal
the impact or the decision making that is sparked by it. Does that make sense? So if you post an
episode and you're on an RSS feed and you've got a bunch of downloads you see okay you know I've got
600 downloads on that episode or 60 apps on that episode or whatever or you put a YouTube video up
it's got 15 views you don't know who that person is that viewed it or listened and sometimes you
get this extraordinary feedback loop where you find out who that person actually is and you find
out that they did something in their own life as a result of the content you create and my example
this I did an episode with Miles Dillon shout out to Miles and it transpired that he had he had
listened to Bitcoin with Jake consistently years ago when he was running his own plumbing and gas
business and he was like literally like fixing sinks listening to Bitcoin with Jake and all
these years later we were on a podcast together and it turns out he'd sold that business and was
traveling with his family and was creating his own Bitcoin podcast you think oh my god epic and
And he was teaching me about how I had taught him about Bitcoin and the choices he then made.
And that's so that's so goddamn cool.
Like I'm not necessarily creating this podcast to create a connection with the audience, but it's an amazing side effect for what content can do.
So lesson number two from this section I started putting call to actions in my episode you know comment if this is interesting or email me or send us app just like I did at the start of this episode
And from that, I get all sorts of interesting feedback. So one was a public post, a follower
on Nost and Matthias, and he was talking about how he'd been listening to the episode I'd posted
on the way to work. And it just struck me, it's like, God, what in many ways, like private
relationship we have with someone where they're sharing your time that they are sharing their time
with you whilst they're going on their commute and i got a whatsapp from another listener and i won't
mention who it is but um because it's a private subject in a sense but they came back and said oh
jake you know what i was listening to your your episode recently about the stuff you were discussing
around the holocaust and like that's a really difficult subject to approach and to to cover and
And just it's really impressive how you held the space to do that in a respectful, but also inquisitive and curious way.
I think, wow, what an incredible piece of feedback.
I had no idea you even listened to the podcast, let alone that is what you would find interesting.
Lesson number three, I don't actually know the value I've created.
How crazy is that?
you are out there creating this content posting this stuff um you know started a small company
taking risk with your capital and you don't know the value you've created and those last two lessons
summarize that in a sense like the the the ability for a podcast to drive value in people's lives
isn't necessarily aligned with the content created because you don't know what decisions people make
but as someone who, and if you've listened to my podcast, one thing I like to make decisions
around is this idea of humanistic, intellectual, and financial capital, and so in some ways,
I think of the podcast as an investment in humanistic capital, because a subsection of that
is your network, and people get to know you, right, it's not necessarily any longer this idea of
um it's it's not what you know it's who you know that no that's old a better way of framing it now
is like who knows you and creating content is a brilliant way of doing that and you're basically
building a reserve of humanistic capital that you can draw down from in the future
in scenarios that you have no idea about in some ways it's like having sound money
but in humanistic capital, sound humanistic capital.
And I might have lost some of you there
if you haven't heard me talk about that stuff before.
So next up is a lesson.
Authenticity is key.
People sniff the bullshit.
And I know that's the case for me
when I'm consuming other content
and I've got some awesome feedback
from people being like,
Jake, we really feel like you're exploring things
that you care about and we love that.
Next up, I'm not doing it for the audience.
I'm doing this for me that might sound really is that arrogant in some ways or ironic like what
why would you be doing this for you and posting it publicly but my my thought process is this
I believe long term the most successful outcome or or result is driven by my motivation to carry on
and the only way that I'm going to carry on long term is if I do what I find interesting
like having this perfect avatar who's 37 years old white male who's interested in investing and
they really want this type of content well a that's me already but b I'll get bored making
stuff for other people make it for what I find interesting and that's why even in just the last
10 episodes, you would have heard me covering all sorts of very different subjects, like looking at
Austrian economics, looking at how I healed my eyesight, like all these different niche things.
And it's because I find them interesting. And funny enough, that resonates with other people.
Next up, NOSTA. This has been a huge lesson and will be my focus going forward. I have managed to
get 50% of the attention, shall we say, or views that YouTube has achieved in the same period of
time on Noster. So my YouTube channel is at about 95,000 views all time. And my Noster.build profile
tells me I've got 40,000 unique views. And that's amazing traction on a protocol, as we know,
that apparently doesn't have any users, right? And what Noster is to me long-term is the best
long-term allocation of capital because it's a protocol and not a platform so you cannot be
de-platformed to anyone that's putting time effort and resources into twitter into youtube into
instagram you could be rug pulled tomorrow or you could be shadow banned or some other form of
you know stealth attack and it's that phrase like you can have freedom of speech but you don't get
freedom of reach and basically nostor flips that on its head right and this isn't an episode about
how amazing Nostra is, but this has been a big lesson. It's like, okay, you're out there in the
media space pumping out this content. Well, now you can do it from a solid foundation like
never before, right? No content creator has ever had something as cool as Nostra to build on.
Next up. Okay. This is just an actual specific email I got, which is really cool in terms of
the audience and how it's been building and growing. This is in relation to the podcast.
to give me some feedback. It's not pure money and financial blah, blah. There is a search for
meaning behind your inquiries and in your conversations, and it's really refreshing
and resonates something with me. Wow. And this is an email from someone I've never met before.
This is unbelievably inspiring and is an incredible lesson. And as I said, okay, I'm doing this
because I want to create this stuff and I find this stuff interesting. But when you get feedback
like this, this is the magic sauce that really makes you want to carry on doing more. You think,
okay, well, I've got value out of this and now I'm sharing it. Someone else has got value out of it.
Like what a powerful process to go through. So next lesson. So in terms of the audience itself,
and just to remind you the category. So this is audience connection. It's useful as feedback
for inspiration on other episodes.
So you can ask people, you know,
you can put content out there
and you can see what's popular and what's not.
And some stuff flops, but the stuff that doesn't,
it's like, we'll make more of that, right?
Or you can run polls and things like that.
It's like, what do you want?
Really simple lesson, but an effective one.
Lesson nine for this section.
It's got me thinking about next steps
and I've never done this before, right?
But what would it look like to build some kind of community around the podcast?
And there's platforms like School or Slack or WhatsApp even where you could have people, you know, maybe they pay a monthly subscription to be part of it.
Maybe it's free. I don't know how to build it, but it's really like, oh, cool.
Well, that's quite inspirational. If people are getting value from my podcast, then why wouldn't they get value from a community?
and I think about like how cool it would be
if I could actually understand people's decision making
when it comes to investing
and if there was a selective invite only group
where it's like, oh no, I sold this today.
Why?
And so a phrase you may have heard me talk about
is ask a man what he owns, not what he thinks.
So I want to know exactly what you're actually buying
and selling and what you own.
I don't care at all what you think
and maybe that's something you could do through a community.
Final lesson for this session. And this is really just a hunch to throw it out there. But maybe this is not about building some kind of huge audience, but it's about a valuable one.
and flipping the script on the ad model or the attention model.
And so instead of being able to say,
I've got this many gazillion viewers and this many gazillion followers,
and therefore you're going to have to pay me to sell your product to my audience.
It's about delivering something different.
What is that different thing?
I don't know, but I got some great feedback about how it's raw signal.
No ads.
We love it, Jake.
You're like, cool.
Well, I love that too.
actually so how could i build this in a way that that continues i'm like oh what's the lesson in
that i don't know it's inspiring right it's a hunch section number five so growth hacks
scaling downloads and impact so what have i learned about growth along the way i mean i guess the first
thing before i do any of this is my podcast is still tiny you know 250k views is absolutely fuck
And really, from where I'm sitting today, that's kind of what you've got to be generating
per month to be effective from a kind of ad revenue perspective, like selling sponsorship
contracts.
So I got a 10x from here before I going to start getting a knock on the door from interested sponsors And I will and it a work in progress but um lots of work to be done so growth hacks okay so here one thing i learned
is really just this idea of the audience journey like how does someone become a listener and
it's it's pretty obvious to me that most people are consuming short-form content
and when they see enough of that like i mentioned before like seven touches from a brand
they might have watched seven short form videos
maybe I'll watch medium
by short I mean 30 to 60 seconds
medium clip 5 to 8 minutes
and then they quite like the medium clip
which is from a proper long form conversation of some form
I'm going to go and listen to the long form
and then it's about converting them to regular long form listeners
and that being the goal of a podcast
like what I'm creating
and so the lesson here is
that's the customer journey or the audience journey
because I'm not a customer per se
because there's no exchange of cash involved at this stage.
But this is why the syndication
or the splicing up of long-form podcast content
is so important
because it's how you drive audience members
to your long-form content.
And that's just a cool insight to have picked up
and something I really want to flesh out
is like, how do you grow this thing?
It's like, right, well, you've got like a top of funnel,
which is all your short-form content
and you want to pull them through to medium form and then you want to pull them from long form
then you want to make them a regular long form list and you've got to keep them there and then
you've got to have newsletters you're going to have all this other different value you can provide
a paid community like I just touched on next lesson and this is kind of what I mentioned
just before about content syndication so the lesson is and I'll mention this later but
as a podcast and as a small team, we've built in nine months a workflow, which is essentially a
competency that we know how to host, record, and then publish long form conversations that we can
create medium form clips from, medium form clips, short form clips. And it's a way for me to scale
my time so I could spend two hours a week recording the call and whatever other time it takes to get
someone on that call and once I've clicked share the episode with my team I don't have to touch it
because that's how I've got it set up and it's something I've actively invested into is this
content syndication process and that's where Mike and Pat you know they've improved in nine months
it's great like what we were putting out as short form clips nine months ago is now so much better
like b-roll footage is better the the imagery is better the um in terms of graphics and the
the music and stuff and it's and it's clearly improving because we're getting more attention
from it and more views on the short form next up what gets measured gets managed wow i mean that's
a really simple business phrase you might have heard but i've been doing it quarterly as i
mentioned i've hit 250k views of the video i've posted on all platforms since launch but maybe i
should have been doing it weekly or even daily i don't know what the right answer is but the point
is is you can get when you put this content out what comes back is essentially feedback from the
market is it good is it not good did it go viral did it not go viral now of course in some ways
there's a discussion to be had about like what's the purpose for even posting in the first place
do you want to go viral but what i'm getting at is like unless you're looking at the data
you can't see how well your content is doing and if you can't see how well it's doing you don't
know what's done well and what didn't do well will make more of the stuff that work well and don't
make more of the stuff that didn't work well and so it's basically a way of iterating publicly
next up clickbait works like it really does work think of a youtube video someone like screaming
that catches people's attention or big like you know graphic and then a title it's like how to get
rich in five minutes or something that's clearly not possible but you know people click on that
stuff right if you don't deliver value when you've used a tactic like that the audience feel cheated
and they won't come back now in general because of someone who has adopted a bitcoin standard
because of someone who values low time preference behavior,
someone who's looking at creating long-term capital,
I'm not really interested in clickbait.
However, being entrepreneurial and I like trying new things,
it's crazy not to try the YouTube game
when you're creating content like this.
Next up.
So Alex Hormosey has, well, I mean,
just flown into the world of content over the last couple of years.
And he's got a bunch of books that you can go and read.
And he has this really interesting framework, hook, retain, reward.
And to me, this has actually been the most helpful framework to think through
when it's come to particular the solo episodes I create.
And well, shout out to Alex.
Maybe I'll meet him one day.
That is a really cool process to go through for all content you ever make.
And I highly recommend it.
So next lesson.
in the long form i don't do any preamble i should get straight into it like there's a there's a short
audio tag which we created the rippling of the flag which we really liked and boom the conversation
starts there's no intro there's no music there's no like chopped up audio nothing in my opinion
that's what people are there for right they want the conversation they don't want the same pre-recorded
intro and then a seven minute long waffling on about some advert for a product that that person
might have never used. You know what I mean? It's just like, it's all bullshit. Get rid of that.
Get rid of the preamble. Next up, people have loved not having ads and it's just raw signal,
right? Lesson eight. So TikTok. So we tried this and we got absolutely like a full nothing burger
and we were posting a bunch of videos and no views, no views, no views. Like TikTok,
what the hell how are we not getting a single view and I stopped and I was complaining about
it online a couple months later and shout out to Timothy who runs the Free Cities podcast
he was like mate you've got to start TikTok again because we're getting a bit of traction
and so we went back and we actually then had a whole catalog of short form content that we could
use and we created a new handle and we started posting more regularly on a specific schedule
and boom in the last the last couple months we got 10,000 views or something from TikTok so
it's not game-changing yet but it's important because we'll build on that as i mentioned
the audience compound next up this is kind of part of the hook but it is a specific lesson it's like
the title is incredibly important and shout out to mike he's a bit of a guru here he loves thinking
through like how to get people to click on the content how to deliver the most value in like that
you know there's a certain amount of characters you don't really want to have a long title
if you can. There's a whole thought process behind it. But really, it's about like, how do you tell
someone exactly what they're going to get if they spend time listening to your content? Crucial lesson.
Finally, I've learned that I want to write. Now, I haven't actioned this yet. I previously wrote a
newsletter a couple of years back, and I've had other stabs at it on different occasions.
and I really enjoy telling stories and writing them.
And I haven't yet done this, but I will.
It's something like, well, yeah,
I mean, I guess it's just ideas to how to grow,
but newsletter is one,
doing more Instagram stories is another.
And finally, we've done some work
around posting all of my episodes on my website
with transcripts.
And there's an SEO angle to that as well.
that's probably a whole nother episode in itself it's like okay jake what are some of the different
growth options from here so section number six overcoming flops what are some of the lessons
from failures now i absolutely love this because you know the idea of like make failure your friend
it's completely on point you got to just get up try get up try get up try so what hasn't worked
well I haven't been a guest on any other podcasts in the last nine months except for two
which was with Bram and Patrick and the reason that I did that is because I wanted to focus
entirely on being a host and focus on my own podcast but by not going on other people's podcasts
I wasn't able to increase my reach per se by borrowing other people's audiences and I think
that's been a mistake so it's something I will look at in the future is joining other people's
podcasts as a guest next optimizing for story rather than digital footprint has definitely
slowed me down so earlier I mentioned it's just it's just not about your digital footprint I want
to know what you did and why that would be valuable for me I don't recommend this as an approach when
it comes to like growing or, you know, trying to, yeah, trying to growth hack your podcast.
But this is just my preference. But basically, you know, obviously the social media platforms,
they like it when people have got hundreds of thousands of followers and they retweet you and
the audience goes mad. And it's just lots of people spending time on these platforms. And I
was like, I don't care if you don't have a digital footprint. So that is a personal preference. Maybe
wasn't a mistake but just it's a lesson i'm not happy with how my x profile has performed
having built a following on another handle of like seven or eight thousand or something
it's like oh i was expecting it to go gangbusters with all the good content we've been posting but
i think the lesson is i'm not being social on there and i look at platforms as platform risk
now that NOSTA exists.
And therefore, it's just a matter of time
before you get kicked off.
Especially if you go and talk about some things
that the status quo don't like.
And so I'm using them as a way of broadcasting.
And I'm basically not being very social.
I do that over on NOSTA.
Come and join me there.
I'd love to hear from you.
But that's definitely slowed growth down.
I'm not replying to people all day long
and spending lots of time on that.
And X knows that.
It's like, well, this guy's just posting stuff.
He's not actually interacting with anyone.
next lesson so shitty internet oh my god like it's happened so many times hosting a call
the wi-fi cuts out and you're having to apologize to the guest and you don't know if it's your
computer or it's the guest computer conversation doesn't flow properly and that's been a massive
fail to be honest like um it makes me want to do in-person conversations really badly and it's
another reason why i've been so happy with the idea of going just onto solo episodes
I don't have to deal with shitty Wi-Fi.
I'll be moving around a lot.
But definitely, that's an absolute fail when that happens.
Now, this is not from this podcast, but it's happened before and it's worth mentioning.
I had a podcast called The Green Adventure.
And I was meeting people in person doing podcast episodes back in 2018, I think this was, and didn't turn on the microphone.
What a fail.
I've been trying this for a long time now.
And on Bitcoin with Jake, I had Gigi on the podcast.
So anyone that's in the Bitcoin space knows, like, amazing thinker and writer and great person to learn from.
And when we finished the call, I couldn't find the recording.
What the hell?
How have I had Gigi on a podcast?
And I've just lost the recording.
This is crazy.
No, this has happened.
And then I found it in some random Zoom folder a few months later.
I'm like, oh, my God, thank God for that.
And I was able to post it.
But like fail, Jake, you don't lose the recording.
Guest no shows and last minute cancellations.
Like, yes, I've been able to iterate and, you know, develop solo episodes myself, as I mentioned already.
So three per week became two guests in one solo.
And now it's slowed down to more like two solos episodes per week.
but the process of managing guests
it's
I just felt this strong resistance
to it for some reason
it was annoying around my
personal commitments as a father
and homeschooling and moving around
the whole time it's like god
so what's the time zone going to be
I've got to book this call in
it was just too stressful
this isn't working for me right now
I'm going to focus on this solo stuff that I'm enjoying
and see where it takes me
so that that was a bit of a fail on my own behalf i think in terms of like just managing the
operational uh the operational side of a guest flow big lesson next up don't beat yourself up
you're the boss you're only competing against yourself this is about like lessons from failures
if you don't put out the content volume that you said you were going to do so i'm going to do three
guests every single week and I'm going to hit 150 episodes by the end of year one I won't achieve
that target which is what I said when I started but don't beat yourself up you're the boss you're
only competing against yourself and I hit some amazing stats recently so there's billions four
and a half billion internet users and 90% of them consume content and of the 10% that don't only
consume only one percent of that ten percent is actively creating content so one percent of
billions of people are out there actively creating content every day so when i saw that recently it's
like just keep chipping away keep at it you're already well ahead of the pack
yeah i'm about to say this it's half past nine at night so when i'm tired i'm not as good at
hosting so when i was hosting calls at eight o'clock at night i'm a bit slow it pisses me off
i'm just not a good i don't host as good a conversation and that's a fail like it's a
complete fail you made all this effort to get this person online and you're just not you're not you
know you're not active like eight o'clock at night you should go to bed not not hosting a high level
conversation final lesson for this stage try not to look at the data now this is contrary to what i
was talking about before but you know four views on youtube it's like oh what the fuck is the point
what is the point but the point is the audience compounds over time people see you showing up
every day trying trying trying getting better doing it again and to build something of value
long term like a personal brand which will come out of this but also the community that i will
build the the offers and the products that I'll create revenue from in the future it's all part
of this process so just you know basically scratch that personal itch I want to be a podcaster for
the rest of my life okay great we'll just make it happen okay number seven I hope I'm getting
through these fast enough we're not going to go massively over an hour I hope okay so mindset
shifts. So how has podcasting changed me? Okay, lesson number one. So humanistic capital. It's
an incredible investment in your humanistic capital because, and a subsection of that,
maybe I should recap this for people. Humanistic capital for me mainly is family,
investing in your relationship with your other half and having children. What is the point of
spending your whole life creating incredible financial returns to then give your capital
to no one you know you've got no family to to have any descendants like it's crazy you've got
to have humanistic capital in your life but a subsection of that is your network like i mentioned
before which are basically friendships right so podcasting it's just unbelievable for making new
friends and new opportunities opportunities like being an mc i mentioned before i i've found that
i have this skill where i can just stand on a stage and just talk and it's entertaining to
people and they love it and they come up to me after like jake you're so good at that have you
had any training i'm like no i just do it and those are just awesome things that come out of
starting a podcast like you just the opportunities the abundance it's it's unbelievable and next up
would be intellectual capital so you're learning from people right people telling you what worked
what didn't work why it worked the opportunities that arrive so it's wisdom it's knowledge it's
decision making like that's i mean talk about like investing in your mindset like run a podcast go and
just talk to these people it's unbelievable like shout out to jason parks my energetics mentor that
i'm still working with you know on a weekly basis came on the podcast early on what an incredible
guy to learn from and arguably that's pretty common when you do podcasts like this
like many of us i struggle with
self-confidence is probably not the right word but this podcast made me invest in myself
it's like look fuck this i've had enough balls ups with people as business partners where
things didn't align everyone's got different stuff going on their lives they're coming at
things with different financial perspective different time perspective different skill set
that's okay but maybe you just have to be the boss and that means you got to put your head down
you got to go for it you know you can you know you're talented but like if it goes wrong it's on
you mate so it makes you invest in yourself and that's a that's a great mindset shift like back
yourself go for it another shift so we mentioned this before is that you have to be a good listener
but being a podcaster made me a better listener like I wasn't great before I really wasn't great
I would cut people off the whole time.
I would talk over them.
And I learned that that was just, I mean, A, that's disrespectful.
But B, I probably was doing that in day to day life anyway.
So it just made me a better person.
Next lesson.
I been so humbled by people feedback You know I know I said like oh this is all about me doing what i find interesting or following what i find interesting which is true but i mean it just it just crazy
when you hear stories like miles like i already mentioned oh mate i listened to your podcast i
learned so much i made these decisions my life's now better like how incredible is that that is
that is beyond humbling there's another man that i met at bitcoin alive and i forget his name
but he was friends with Andrew Page and I met him at the bar and he'd listened to every single one
of my Bitcoin with Jake episodes he was like no I've listened to every single I was like what do
you mean every 80 episodes you've got to be kidding me it's like no I've been through it all and that
is just beyond humbling that people find that much value in it you don't okay so next lesson so you
don't realize how much you learn so you start a podcast and you don't know anything right you start
doing all this stuff and shout out to dave i'm having a beer and he's he's been my he owns a
business locally which is a gym business in melbourne and i've been doing workouts there and
we just got chatting recently and i was like you know why aren't you doing content and i was teaching
about that funnel that we just mentioned about you know the short form into the medium form into the
long form it's like set aside two hours a week sit down have a conversation get someone to chop
it up for you boom now you've got five or six different videos from the week that goes out on
all your channels and none of the other gyms locally will be doing that so it puts you ahead
of the pack why not and and when i'm telling him all this stuff i just didn't realize how much i'd
learned about what i was doing so start a podcast and you learn next up momentum beats perfection
oh i mean for the perfectionists out there stop fannying around oh the graphic needs to be like
this or i haven't quite got the right name or i've got to have a better microphone or the lighting's
not correct fuck that just keep going okay you don't fail until you stop optimize for getting
stuff out there basically um next up so recent solo episodes have forced me to dive deeper
and in some ways this is actually really like when you're hosting a conversation you're asking
someone about them and what they learned and when you're doing the solo stuff it's actually like no
jake what have you learned and that's kind of cool right so it makes me dive deeper and with that
that's that's a real mindset shift of going okay i'm no longer like the i'm no longer the guy that
started a podcast i'm asking people about bitcoin you know why are you into bitcoin and what are you
doing you're shifting into more of a position it's like no no i know what i'm doing and here's
why it's interesting and that's like that that classic arc that people go through from like
researcher to you know like being you go from being the student to the teacher essentially
it's exactly what it is so what are the mindset stuff i've got two more points to make here so
and i love this phrase like this is making me master my craft and so for me it's like okay
I know that Bitcoin is going to be a big part of my future life.
But one thing Bitcoin teaches you is it's a savings device
and it basically absolutes the need for being an investor
because it's outpacing basically every single other investment you can make.
So what is it, Jake, that I'm going to do with my time?
Yes, I am an investor, but the investment is done.
You know, it's that great question.
What if Bitcoin solves the wealth problem?
You don't need to be analyzing markets looking for opportunities.
You just buy Bitcoin.
It's like, okay, what do I love doing? I love podcasting, talking to people, learning new stuff. And that is what I'm going to hone my craft around or master my craft around is how do you orchestrate the highest quality possible conversation? How do you pump out the best quality content?
and again work in progress but niche down become an expert in your space you move from that
you know researcher asking questions through to the authority but it's all about proof of work
so what you what you originally post is dog turd years later but look at how much better you got
and that's what people like following along right it's the the hero's arc is a another way of
describing that finally and again to remind you this in terms of mindset shifts again
And Jason, I just mentioned, so life's all about vibration.
And, you know, if someone's angry with you, it's not your problem.
It's their problem. Right.
Their anger is a reflection of their own inner turmoil.
And the higher the frequency one can operate at, the different consciousness levels you can access, the superior or more sophisticated form of opportunities appear.
And so a podcast in some ways is a way for you to have a signal, boom, boom, boom, beaming out to the world where you're dropping digital breadcrumbs that people can collect when they're ready.
And I don't think I fully understand the consequences of this right now.
But what am I going to be? Am I going to be an investor? Am I going to be an educator?
Or am I going to be someone who just hosts excellent conversations?
will I end up in politics I don't know but at this stage it's about raising my vibration seeing
who I can access through that and what opportunities come out of that for me and my family
let's find out so I think that's incredibly cool one it's and I've written here it's one giant
process of meditation into being your own brand it's a cool one right cheers we're on to section
number eight thank you so much for for following along by the way and still listening to this
episode 50 odd minutes in a hundred lessons from my first hundred podcasts this year so number eight
production secrets so this is kind of behind the scenes stuff develop a process and automate
yourself out of it or at least automate yourself out of the bits that you don't like or you're not
good at and so when i've when i've recorded an episode it goes to mike and pat and they basically
do everything they need to do and then it's published. I basically don't have to touch it,
but all of those different tasks that they achieve, I used to do. And I've now got people
helping me do that. But the tech stack that we're using, so Notion, Calendly, Riverside,
Descript, Adobe, ChatGPT, Grok, Canva, Fountain, Signal, Gmail, G Suite, Primal Studio, Nostra.build.
I mean those are the high level ones
what I'm thinking to do
is an episode with Mike and Pat
and we'll show you the whole workflow
and it's a really cool thing to go through
because you'll see what actually goes into producing
the kind of quality content that we're pumping out
next up
a good mic is key
honestly that's the very least you can do
as the host of a podcast
is get a good microphone
so just sort that out
good location
so it's not enough in a way to have a good mic it's like are you in an echoey room are you going
to be interrupted can you focus properly and like at the moment i got a train line coming past me
the whole time like damn it there's a train running past like that's not ideal um next up
so if yeah and i mentioned this already but like if you've got bad internet do not get stressed
when you're using Rebicide it records locally right on my computer and their computer and you
can upload both tracks and then you edit them together and like in some cases I've had
conversations where people have literally dropped out like five eight times in a 60 minute call
but you can't get any flow going it's a pain in the ass but people do actually have it going
in terms of a production secret so chopping up content from a 60 minute conversation
you should get three to four good short clips and you should get three to four good medium clips
i like to write an intro email so this is a good lesson like you're contacting your potential guests
you want it to be professional right hi this is the jake woodhouse podcast this is everything you
can expect from the call here's some of the things you might want to think about before in terms of
topics here's the technical details in terms of how you get onto the recording and you know make
sure you've got a good mic and headphones like super simple right very similar email goes to
everyone but like do it now this is something i always do is a pre-record conversation i get the
guest onto the call and before i click record i'll always run through the same thing so i say
number one if you say something and you fall asleep tonight you're like i wish i hadn't said
that let me know we can edit it out if you fall asleep tonight you're like god that entire
conversation was complete dog shit and I don't want to post it no problem we won't post it and
number three any questions for me and the idea of that just like put them at ease right the more
relaxed and chilled they are the better the conversation is going to be next up so Noster again and this has been a good theme but very few people globally are investing in this right now
And to me, this is a huge opportunity.
It's not a, like when you use NOSTA, it's a protocol, right?
There's no algorithm.
It's not a platform.
You can't be deplatformed because, you know,
old Zuck doesn't like what you're talking about, right?
Your proof of work in terms of content production
and publishing on NOSTA is yours forever,
providing you keep those keys safe and NOSTA survives.
Now, in terms of like having this in this section,
so production secrets,
it's like I'd never used NOSTA.build before,
never used Primal Studio before.
It only just got released.
These are things, tips, tricks that you pick up.
Next up, we've moved across to Fountain for our RSS feed.
I used to use Spotify for creators,
which was Anchor years ago.
so I'm a paying subscriber of their product and really pleased with it so far happy to support
a Bitcoin and Nostra focused business final lesson from this section branding like I decided like
don't fuck around you and I went to a branding agent in Byron who helped me out and shout out to
Ben you know the colors the the fonts the imagery the banners the logos the touch and feel of the
entire project is hugely improved when you've invested into that and I wanted people to know
when they came across my content that here's someone that's taking this seriously and the
same applies for my website it's simple but it's also effective and and real and that was very
important to me okay we've got two more sections to go so monetization and value how do you turn
this passion into a profit okay so first lesson and this is more just a recap so year one for me
of this podcast was always about the content focus on the content content content so it's all been
cost and revenue for me was something for next year and you know i do i do look at the you know
my company bank balance and i go fuck okay this is adding up but i'm also you know i'm i'm conscious
of the fact that I've made investments in other areas that are doing really well. And so this is
about investing in my future outside of just hodling Bitcoin. That's a good lesson, basically.
Just keep going. Invest in yourself. Don't, you know, year one was about the content. You knew
this was going to happen. Just keep going. Another lesson. So I've signed up for some personal brand
coaching with B2C Gandalf, aka Daniel. Now, I had to put this on hold because I was moving around
too much. I just had too much on my plate and I'll get back to it later in the year. And with that,
I'm going to create an offer or multiple offers, depending on what the results are. And I'll
certainly be looking at how to grow things from a revenue perspective. And I think the main focus
is going to be some kind of coaching program. How do I help people who are sitting on a pile of money
who don't understand what money is? It's like, look, you've got lots of capital sitting there,
but you have no idea the power of Bitcoin in self-custody.
How do we get you there as fast as possible?
There's going to be lots of hands-on coaching.
Another lesson.
So I've been doing my own accounts, of course.
So every single cost is on a G-sheet somewhere.
And I've got it categorized.
And I'm obviously retaining these records
for when it becomes a revenue-generating business.
Like I started a limited business to do the podcast.
So, you know, one day I'll be paying GST
and I've had to pay contractors every month.
So shout out to Mike and Pat and also Ben for the branding.
And I've been doing my own direct loans to the business.
So just helpful, like all knowledge, like applying it to a real case rather than some kind of theoretical case study in a student environment.
Just so much easier to learn, right?
It's like, oh, well, we're starting the business because of X.
All right, now we've got to fund the business for Y.
OK, now we've got to do Z in order to do that effectively.
be so one lesson about monetization is i feel from a sponsored perspective which is the obvious way
of monetizing a podcast is that i would like to get to a size by which i'm being approached by
companies and if that happens i'll make more revenue much faster than me now scrapping around
for small sponsorship contracts when i could just actually why don't i just keep going for another
the year and wait to see what happens and see who approaches me and I'll get a better deal then
that will be twice the value of what I might get now and for half the amount of work so it's
essentially like keep investing see who reaches out one angle is definitely affiliate marketing
now I've been looking at this recently it's interesting oh you know an exchange for example
will be like you know get 50 bucks if someone ever makes a trade through our platform it's like okay
well that's not going to change that's not going to change much right but i realized that the
affiliate partners is actually it's almost it's not really a money maker for me but it's very
valuable for the audience so if someone was to come across my content get onto my website find
a resources page and be like god what is this whole like bitcoin thing okay look i'm in you know
America or I'm in Australia.
Okay, here's the local exchange that Jake recommends.
Okay, what's the hardware wallet he recommends?
What's the, you know, multi-sig setup or all this different, quite niche knowledge.
So we'll look, all the affiliate partners are either people that I've met personally
products I use personally or a highly recommended or they've been on a podcast.
You know, I can see the value add for a, an audience member to stumble across it.
Like, oh, he's actually done all the work for me.
I can just use these products now with high confidence.
So that's something I'm going to do.
This is more of a question.
So it's a lesson in that I'm having to ask this question now.
It's like, all right.
So from a pure financial perspective,
this business is loss-making at the moment every month.
It doesn't create revenue.
I haven't even tried to create revenue.
But the business owns some things.
so you know it owns for example all the social media profiles the youtube channel the x profile
like what are they actually worth my nostre keypad and i don't know yet like how do you value that
like how do you value 250 000 views in nine months from a startup podcast i don't know because someone
out of those 250 000 people might have got to make a decision that made them a million bucks
I don't know.
I'd love to know.
Reach out if that's you.
So this is something I'm trying to think through, right?
As we're in a phase now where the traditional way of measuring the value of a business or
pricing a business is like, well, what's the operational expertise and return?
So what's the profit and loss?
So, okay, cool.
But actually now you can just own Bitcoin on the balance sheet, right?
So when IP is on the balance sheet, how do you value that?
And when reach is on the balance sheet, how do you manage that?
So we're building a process here of competency where it's like, okay, the Jake Woodhouse podcast can take a conversation and that conversation reaches 250,000 people.
Well, that's valuable.
But how do you value it?
That's something I'm going to figure out.
I mentioned this before.
I like the idea of a paid community group, sharing due diligence on deals or investment opportunities, sharing ideas, decisions.
this could even go as far as being some kind of angel investment syndicate where it's like okay
you pay an annual fee to be part of the syndicate and you can invest alongside interesting people
all around the world in different different businesses like to me that'd be so freaking
cool and especially as like an add-on to any coaching that you might create so okay i've
taken 10 people through my coaching program over the last two years they would all have been
required to do some kind of interview and application process to get in so it'd be
screened and very selective. But I would also make it such that they were people that were in
control of large pools of capital. And therefore, they're looking to manage that capital as
effectively as possible. And if there's a way of beating the Bitcoin hurdle rate with a risk that
is not too high, then why wouldn't all of those 15 people that have been through the coaching
program be like, sure, let's put some money. So I could see that being a really cool future area
where I basically build out a community
of highly incentively aligned people
who've built cool things in their lifetime
that are willing to take bets alongside each other.
Like what a cool thing to do.
I would love that.
Now, one thing I could do at this point
is actually go, do you know what?
We're going to focus on creating content for two years
and we're not going to create any revenue
in year two either.
And what that is, is a bet in myself in some ways,
But it's also like the total cost of next year as well.
Well I know what that will be roughly if we carry on at the pace we going The audience size at the end of 24 months rather than 12 months will be very different and therefore the potential revenue from 24 months versus 12 might actually be so much greater that you might
as well just not even bother trying to create revenue for another 12 months i don't know what
the answer is there but something to think through and you know the lesson obviously being is
i set out with a strategy when do i review that strategy well obviously the 12 month mark
but when was my strategy wrong i don't know okay second to last lesson this section i did an episode
in all the different ways you can make money as a podcaster so i wanted just to refer back to that
like a lot of the lessons are already in there and i shared it a couple weeks back finally so i'm
wary of ego and the like am i throwing good money after bad now if you're selling bitcoin to invest
into a small podcast that's not making any returns why you could just own bitcoin so how do i beat
the bitcoin hurdle rate with my time and my capital through this project and one thing i'm conscious
of is uh i put here quote unquote brand awareness so if i'm a marketer and i go to someone and i sell
them brand awareness i do not follow what i discussed before which is what gets measured
gets managed. It's like, no, no, mate. I bought you some brand awareness with your marketing dollars.
It's like, no, Jake. I want to know how many people saw my stuff. I want to know how much
extra traffic was on my website. I want to know how many people purchased and created revenue
using your specific, you know, whatever you call it, referral link. And so it's kind of like a
personal trainer. There are personal trainers that the first thing you do is they will get you on a
weight they'll get you on the scales they'll get their calipers out they'll get your body fat
fitness they'll get your body fat percentage and they'll they'll track it over the eight weeks that
they're training you or you get a PT that's like yeah come in I'll get you in the best shape of
your life never asks you how much you weigh and never looks your body fat percentage and the point
is it's like you need the proof that returns are actually being generated so this is something I'm
very aware of and need to get better at. Okay, last 10 lessons. And these aren't necessarily
lessons more than like projections, I guess, but look ahead. Where is the Jake Woodhouse podcast
going? And so this is really the thing about vision. This isn't all about financial returns.
And I think that's been something hopefully that's come through, right? And when I coach
people about the concept of humanistic and intellectual capital, the point is you need
to be investing in those two pools of capital. So intellectual being what your knowledge or
wisdom is, your mindset, what are you educating yourself around? Humanistic being really your
relationship, your family, but subset to that being your network, your friendships.
Without humanistic and intellectual capital, you cannot get financial returns. So you have to
invest into those pots first to then get the financial in the back end. So in some ways,
running a podcast is not about financial returns. It's about investing in your humanistic and
intellectual capital. So just keep going and the revenue will come. Next up, I'm unsure on the type
of content that I'm going to end up doing. So I started off like heavy on the guest and now nine
months later I'm heavy on the solo so what's going to be the middle ground there's probably
gonna be some kind of hybrid where I'll do like you know one presentation slash solo stuff a week
and one I'd love to do like you know three four five hour long guest conversations but ideally
in person so you know when my life settles down a bit and I've bought some real estate and actually
physically spend time in certain places I'm going to be able to build that out but it's it's an
interesting one like what's the next 100 episodes going to look like i don't know where i'm going to
be 100 episodes from now so being your own brand this is a massive idea and something that i haven't
spent much time talking about during this episode but we have the tools today to be your own bank
that's what bitcoin is right but we also have the tools to be our own brand you don't need a
production company to come along and be like oh you know we're going to turn into this big tv star
not that creating a podcast about being a big tv star but recently i watched an excellent episode
of the chef's table which i love on netflix the cooking show and it's about jamie oliver someone
i've you know known about my whole life having grown up in england the best bit about it was
when he told the story how he had um he was he was at home he was working at the river cafe
and he was he had the day off he got a call someone was sick and he comes in to to work and
He's cooking away and there's a TV team there and they spent all night following him around.
He had no idea they were going to be there.
Within a very short period of time after that, he had his own cooking show.
Now, the point of telling that whole story is you don't need to have that stroke of luck to be posting content online.
It's already there, right?
The ability to reach millions of people is, you know, an email address and a password away should you choose to operate on these large digital monopoly platforms.
So why wouldn't you, right?
The NOS is a different thing completely, but, you know, why wouldn't you create your own brand?
And that is something I'm absolutely interested in doing.
Next up, I've really had to learn about, like, the philosophy of protocols.
and in some ways I was already well down this rabbit hole because Bitcoin is a protocol
it's a set of rules and we abide by the rules and so it's it's it's a system of rules not rulers
and it's exactly the same thing when it comes to social media and looking at the
the the status quo playing field it's like Twitter and YouTube and Instagram and TikTok
these are all rulers right you misbehave off you go whereas NOSTA is a protocol it's a system of
rules and that's very different there's no platformers this is a huge lesson on where this
is going it's like the best long-term bet for me for sure is NOSTA so I'm going to double down on
that and really make sure that you know if you get onto NOSTA that following my
MPub is one of the best things you will do.
Now, it's not very easy to be found on Noster, and that's something else I'm going to have to learn about,
but that's a story for another day. Next point, don't be afraid.
Like, just, Jake, stop fucking around
and ask the hard questions. Be willing to go
where others don't. I'm excited by that.
Next, so, better feedback
mechanism for decision making of audience like how do you profit from that we've covered this
already but a view is not three years later someone makes a decision as a result of listening
to your stuff so how could you create a situation whereby a podcast and the flow of educational
content that you share with the world benefits people and their decision making and adds to your
bottom line like i don't know i don't know how you build that but it's probably going to have
something to do with nostor and zaps and syndication of content where you can auto share zaps and as
revenue from a podcast episode straight to the guest that you had on i don't know but that would
be really cool to think about how you might align that better so this has been an interesting one so
the hardest part of doing all of this has been balancing my commitments as a dad and i've got
three young kids and we homeschool them and we do it together my wife and I and as a result you know
I was up this morning at 5 a.m with my son and my two girls were asleep by like 10 past eight and
then I didn't start creating this till you know half a stay it's like slam for time right and it's
stressful when they're at your feet and they want your attention and oh like it's the worst I'm on
my phone like it happened this morning at a coffee shop writing the episode outline for this episode
I'm like, cool, I'm going to get them some food.
They can play on the little player over there.
And maybe I'll just get a minute to do this before you know it.
They need something.
And I'm like kicking them off.
It's like, no, Jake, they and what they need is so much more important than anything I might want to achieve right now.
And so I must get better at that.
Next, I have worked on this a lot, but like setting a self-image, creating a vision.
And I've done this work over the course of this year.
podcasting is a part of my life forever.
Now, exactly what form is it going to be hosting guests
or is it going to be creating solo content?
I don't know.
But allow it to evolve.
And I'm always saying this to myself,
Jake, just allow it to unfold.
Like I am a world-class investor
of humanistic, intellectual and financial capital.
And that is the vision I'm working towards, but also the reality that I'm trying to bring into my present day decisions.
The content piece is a huge part of that.
And that's where, you know, shout out to Pom.
You might not agree with all the investment work that he does, but he talked through at one stage the idea of the triple threat.
And this is where you use a blend of content, business and investing.
And I really, really resonate with that.
so why wouldn't it be the case that i'm making actively making investments of which bitcoin is
probably going to be well bitcoin is not an investment it's a savings tool but it's best
viewed through that in a sense at the moment but also running my own business this podcast maybe
others but creating content through the process of those two other actions is the magic the magic
source that's where the wizardry is and so the triple threat is such a big part of my future and
I'm really unbelievably excited about that. So I just don't fucking stop, Jake.
Okay, we're down to the last two lessons. Here we go. So this is lesson number 99, essentially.
I'm really apprehensive about my offer. And in some ways, I'm just like, oh, I've got to go and
ask people for money. What am I going to ask them for? Like, why am I going to do that? And I've
been procrastinating about like how to do it. And this basically, this is the problem that I'm
avoiding. And it's this procrastination that is the work. And that is what I've got to just take
head on right What the worst that can happen Oh well people say no Jake I don want to buy that from you Sorry go away It like okay fair enough So just to recognize that it like Jake take a breath Plenty of people have coaches online do it
And people will benefit from it
and you'll really enjoy it.
But I'm gonna be like,
what if anyone doesn't like it or like me?
And that's just an interesting feeling to share.
And finally, okay.
I have learned having done a hundred episodes
that I'm gonna make a hundred more.
I have a vision.
I have the urge. It's a calling in many ways. I've got the capital and the time.
Now, the outcome is unknown and that's OK. It's been very, very, very exciting.
So there you go. A hundred lessons from a hundred episodes.
Now, this is a curveball. You might not have expected this to happen.
Have a quick swig of my beer. I've mentioned a few times, Pat and Mike.
Shout out to both of them. They've been brilliant in the last nine months helping me build this.
frankly I wouldn't have been able to do it without them but I've got some bonus lessons for you
another 20 lessons of which 10 are from Pat and 10 are from Mike and I asked them both like what
have your top 10 lessons been from these 100 episodes and what was really interesting was
the fact they had such different takes from myself and I think in hindsight what I came up
with was really a lot more about like the business building behind it perhaps whereas this was much
more around like what the content taught them this was the impact of the intellectual capital they
were they were gaining as a result so Pat's work with ease not with go go go Jason Parks two the
five mental hamster wheels Rob Brindon number three so male suicide every three hours in Australia Mike Dunworth The same daylight robbery from Max Hillibrand Triple threat investor Pomp
Fine art investing, Louis Liu.
Bitcoin curing his economic nihilism, Nathan Fitzsimmons.
Number eight, software versus hardware investing.
This is an episode I did, number 94, relatively recently.
Number nine, the saying, safest houses should be banned.
Don't make this real estate investing mistake from Miles Dillon.
And lesson number 10 that Pat loved was the S&P 500 priced in gold, an episode that Danny
Knowles and Dr. Jeff Ross did on WhatBitcoinDid that I reviewed as episode 69 of my podcast.
Really cool, right?
So Pat could think of like 10 specific people that I'd covered that he really loved.
And those are all incredible topics, Pat.
Shout out, mate.
So next up, Mike.
Markets are smarter than experts.
Two, without financial privacy, our other freedoms will be quickly eroded.
Three, almost everyone learns Bitcoin the hard way.
4. The hardest part of self-custody is psychological, not technical.
5. Action leads to clarity.
6. The solution to volatility is position sizing.
7. There's no point to generational wealth without generational health.
8. Prices are the market's way of compressing a bunch of information into a single data point.
9 Bitcoin is a forcing function for truth 10 Technology changes the world not politics Nice one Mike Shout out Thank you
And what was interesting to me here is he didn't mention a single guest or me,
but more like fundamental things that he's learned from the last 100 episodes that he's taking with him.
And isn't that cool? I mean, some of my favorites, it actually needs the clarity.
That is probably the summary of the 100 lessons in 100 episodes.
It's just get going and you'll figure it out along the way as to where you need to go.
And so with that, we made it.
Thank you so much for your time.
As you know, I'd love to learn.
And what is it that you love?
First of all, I'm interested in finding guests.
So who do you like listening to?
Why?
Can you introduce me to them as my audience?
It's like, please, I'd love to learn from you.
And I'd love to learn who you're learning from.
Equally, if you've got a story that you'd like to share, reach out to me.
Because having guests on the show that are actually audience members,
again, I don't care if you're famous online or not.
The key is having made interesting decisions.
And as I get more settled, I'm going to do some in-person conversations.
So keep an eye out for those.
As I mentioned at the very start, if you're listening on Fountain, then I'd love a boost.
if you're on NOSA send me a zap because I will send you a zap straight back if you have a friend
who's an aspiring podcaster then obviously share this with them there should be a ton of things in
here that they can find useful finally you know reach out to me on email hi at jakewoodhouse.io
if there's anything you want to share thank you so much for your time attention and support for
the podcast let's carry on learning together