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(upbeat music)

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Hey everybody, welcome back to the Phantom Power Business Hour.

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Today is Monday March 18th,

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and my guest is a full-time singer songwriter

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here in Nashville and a Tennessee native

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by the name of Bonner Black.

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I thought it would be a lot of fun for you guys

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to hear what it takes on a daily basis

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to make a living as a singer songwriter here in Nashville

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and Bonner's one of the best at it.

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She is a completely independent artist.

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I first saw her at City Winery four years ago

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and been hooked ever since, I think she's fantastic.

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We're gonna talk about songwriting,

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we're gonna talk about social media,

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we're gonna talk about the entrepreneurial shift

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that it requires the hustle, all of it.

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We're gonna start it off with a single

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from her latest record and this single is called

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"Bloved Looks" and then we'll get to the interview.

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Cool.

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Here we go.

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"Love Looks" by Bonner Black

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on the Phantom Power Business Hour.

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(upbeat music)

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♪ I heard a poem about you turning my back ♪

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♪ I heard a poem about you turning my back ♪

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♪ I heard a poem about you turning my back ♪

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♪ I heard a poem about you turning my back ♪

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♪ I heard a poem about you turning my back ♪

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♪ Before the case I twist the lock on the door ♪

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♪ And I believe it was like breathing ♪

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♪ And the weekend was enough ♪

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♪ We sat so skeptical across each other ♪

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♪ On our first day at that French place ♪

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♪ So generous a quote ♪

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♪ But wow, oh my God, are you July ♪

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♪ 'Cause you're so hot, I want everything you got ♪

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♪ Give me everything you got ♪

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♪ I find more for the wind and just to beat it ♪

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♪ If you should forgive you all my body heat ♪

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♪ Rub your back and cook your dinner ♪

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♪ I'm rather once but I'm a hush ♪

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♪ Thank God I found you dead and so dumb ♪

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♪ And I found it ♪

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♪ It's hard to be like that ♪

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♪ I'm never going back ♪

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♪ I'm never going back ♪

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♪ Love looks good on us ♪

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♪ You're the color of the phone ♪

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♪ But you just will get up ♪

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♪ I feel it and you touch me like that ♪

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♪ I'm never going back ♪

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♪ Baby I'm never going back ♪

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♪ Before your kiss I now risk heartache for no one ♪

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♪ Now you got me on my knees, plan your mind ♪

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♪ We only fight when you reach for your ball ♪

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♪ It's like please it's our need ♪

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♪ I insist where you go ♪

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♪ Love looks good on us ♪

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♪ Thank God I found you dead and so dumb ♪

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♪ And I found it ♪

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♪ It's hard to be like that ♪

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♪ I'm never going back ♪

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♪ I'm never going back ♪

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♪ Love looks good on us ♪

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♪ You're the color of the phone ♪

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♪ You're just waking up ♪

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♪ I'm never going to touch me like that ♪

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♪ I'm never going back ♪

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♪ Baby I'm never going back ♪

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♪ Love looks good on us ♪

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♪ You're the color of the phone ♪

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♪ When you touch me like that ♪

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♪ I'm never going back ♪

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♪ Love looks good on us ♪

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♪ You're the color of the phone ♪

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♪ When you touch me like that ♪

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♪ I'm never going back ♪

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♪ And when they get back to your house ♪

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♪ We can cuddle on the couch ♪

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♪ Watch Eminem and pity ♪

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♪ And when nobody else around ♪

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♪ Side will pick, and you're so cute ♪

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♪ Sleepy head, I'm much as close to you ♪

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♪ Instagram and a family group chat ♪

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♪ Baby I'm so proud of you ♪

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♪ Love looks good on us ♪

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♪ Thank God I found you dead and so dumb ♪

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♪ And I'm never going to touch me like that ♪

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♪ I'm never going back ♪

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♪ I'm never going back ♪

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♪ Love looks good on us ♪

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♪ You're the color of the phone ♪

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♪ And you're just waking up ♪

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♪ I know in here it's hard to be like that ♪

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♪ I'm never going back ♪

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♪ Baby I'm never going back ♪

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♪ And when you touch me like that ♪

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♪ I'm never going back ♪

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♪ And when you touch me like that ♪

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♪ I'm never going back ♪

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♪ Baby it's hard to be like that ♪

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♪ I'm never going back ♪

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♪ When you touch me like that ♪

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♪ I'm never going back ♪

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- All right, welcome to the fan of power business hour

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and you just heard "Love looks" and then "In parentheses."

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Never going back by Bonner Black, who is our guest today.

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Bonner is one of my favorite independent artists here

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in Nashville.

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She's a native of Tennessee.

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She moved to Nashville when she was 17

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to pursue a career in songwriting and singing

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and she started touring shortly after that.

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She's got about 500 gigs underneath her belt,

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opened up for Charlie Daniels, Banned Perry,

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and is pushing about a million streams

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on Spotify and iTunes for her body of work.

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She also made four trips to DC on behalf of NSAI,

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which is Nashville Songwriters Association

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to Longer for Lobby, excuse me,

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for a stronger copyright protection and advocate

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for songwriters.

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She's got a great social media presence.

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She's one of my favorite writers

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and I have seen her live twice

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and will testify in court that she's awesome.

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So Bonner, welcome.

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- Hello, thank you for having me.

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- Yeah.

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- Lovely intro.

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- Well, it was a little long-winded

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and I stumbled on it,

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but who knows, maybe I'll chop it up a little bit.

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- No, gas me up.

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It's funny, I actually only have about,

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I think now total 700,000 streams on Spotify.

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So I'm inching my way to that million, but...

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- Well, I think if you take that 700,

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it's probably safe to say

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that you've probably got the same over on iTunes.

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So...

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- Yeah, I gotta look up the full numbers today.

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I was trying to do that yesterday.

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It's hard to find a central location

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for all of the data.

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- Well, that's, isn't that part of the joy of being

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in the independent position of not really knowing

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what the hell is going on with your streams, right?

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- No, never.

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- I wanna talk about your new record

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that you did with Jake from The Foxies.

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We'll get to that in a little bit,

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but I wanted to start with your business acumen

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with your entrepreneurial spirit.

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Tell us a little bit about your trips to DC

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for lobbying your work with NSAI

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and the impact that that's had on your career.

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- Yeah, so I met Bart Herbison,

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who's the director of NSAI when I was 15 years old.

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I'd gone to NSAI and I was supposed to be having a meeting

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with one of the membership reps

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and I had braces and side bangs

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and I played this little hot pink sparkly,

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Daisy Rock guitar and I don't know if you ever met Bart,

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but he is the most passionate person on music row,

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just a very eccentric and smart, passionate person

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and he walks downstairs and he sees me and he goes,

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"What do you got there?"

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And I was like, "Oh, it's my guitar."

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And he goes, "Well, why don't you play me a song?"

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And I played him this song, which to me now listening back,

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I'm like, "Oh gosh."

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So A, I was like totally ripping off Taylor Swift.

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- That's all right.

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- And B, you know, it was just a cheesy little song written

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by a homeschooled 14 year old, you know?

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- Yeah.

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- But Bart saw something in me and he kind of took me

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under his wing and his main role is to represent songwriters

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on music row to Congress and Senate

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and to advocate for things like copyright law, royalties,

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a lot of legal matters that are pressing to songwriters.

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- Yeah.

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- And so he had this lobbying tactic that he wanted to use

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where basically he would have me come in

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my cute little young adorable self

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with my whole life ahead of me,

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have me play a couple songs,

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pull at the heartstrings of these representatives

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and then hit him with, "Hey, we don't pass this new copyright law,

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which at the time he was working in the early stages

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on the Music Modernization Act."

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If we don't fix this, young sweet bonner is,

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her career is gonna be dead, she's not gonna make any money

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as a songwriter and she's gonna be living on the streets,

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you know, kind of--

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- This cute little girl is gonna be destitute eating rats

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that she finds in the streets of Nashville.

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You heartless bastards.

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- That was basically the lobbying tactic and it worked.

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I mean, I really, you know, I worked these rooms and playing

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for people like, you know, the legendary senator,

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Olympia Snow.

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You know, people like that.

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So anyways, it was a wild and it was such a cool experience

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for me as a high schooler.

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I mean, I went between, you know, the ages of like 15 and 16,

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four trips around there.

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And I was homeschooled, so field trips weren't really a thing

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other than I mean, just going to Nashville all the time.

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So that was a really cool field trip.

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I mean, we were walking up and down,

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taking meetings with congresswomen and men and senators,

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constantly, I mean, I had these like little shoes.

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I remember my mom had to go into a wall green

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to get me mule skin because my heels were literally bleeding

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because of, and but what was so amazing was to watch Bart

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Herbison, I don't, I can't, he cannot get enough credit

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for music row for what he does.

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He is so tireless and so passionate.

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He will corner these people.

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I watched Bart corner these representatives in the cafeteria

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and no one fights harder for songwriters than him.

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And it just, it was such an incredible experience for me.

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And it also definitely taught me a little bit about negotiation.

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Yeah, bonner black political pond.

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I was happy to be upon.

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I was honored to be a political pond for, for Bart.

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I have never met Bart.

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My daughter has and my wife has and they say the same things about him.

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He's just absolutely charming and an amazing advocate for writers.

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And I obviously, if you've been in Nashville for a little while,

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you know, in a say I, and you know how important they are.

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But for, you know, for the, for the songwriters and the people

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in, in the Bitcoin community who are listening, what is the MLC?

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Can you explain it to them, please?

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I actually don't know.

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I don't know what the MLC is.

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I think my manager has an account set up with me,

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but I'll be quite honest with you.

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I'm out of touch with all of the admin step as far as like I do

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like a little feature F M stuff because that's what I get my

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pre-save links and distribution from.

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Right.

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I've been in the MLC because I get monthly statements from them.

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Yeah.

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But to be honest, I've never, I haven't looked that far.

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I mean, it's, it's what it does is it collects the royalties

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under licenses from Spotify and iTunes and things like that.

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And pay songwriters, composers, lyricists and music publishers.

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It's, you know, you should sign up for it in addition to signing up

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with ASCAP or BMI.

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Yeah.

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Yeah.

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I was working with a manager all last year and she handled

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pretty much all the admin for this album.

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But it's funny because I do feel like at this point,

260
00:12:36,120 --> 00:12:39,560
when it comes time for me to collect my money every like three,

261
00:12:39,560 --> 00:12:44,200
four months when I go in there, I have like four, five websites

262
00:12:44,200 --> 00:12:45,000
that I go through.

263
00:12:45,000 --> 00:12:47,720
It's like, just okay, I have money in my tone, tree bank.

264
00:12:47,720 --> 00:12:50,560
I get my check from C-SAC.

265
00:12:50,560 --> 00:12:56,320
MLC, I will go in there and like do the, whatever it's distributing.

266
00:12:56,320 --> 00:13:00,800
Sometimes I like completely lose track of where all the money is

267
00:13:00,800 --> 00:13:03,760
because it is kind of wild in songwriting and in music.

268
00:13:03,760 --> 00:13:05,360
You're getting paid.

269
00:13:05,360 --> 00:13:08,840
He's kind of like micro pennies.

270
00:13:08,840 --> 00:13:09,640
Yeah.

271
00:13:09,640 --> 00:13:12,000
And in so many different places.

272
00:13:12,000 --> 00:13:17,640
Well, you hit on all the folks who are listening,

273
00:13:17,640 --> 00:13:22,040
who are supporters of Bitcoin and getting musicians

274
00:13:22,040 --> 00:13:23,600
paid in Bitcoin.

275
00:13:23,600 --> 00:13:28,000
You hit on something which is really big.

276
00:13:28,000 --> 00:13:31,040
These four or five different places that you have to go to to get

277
00:13:31,040 --> 00:13:33,960
all of the data for your music, all of these middlemen

278
00:13:33,960 --> 00:13:35,920
for lack of a better term.

279
00:13:35,920 --> 00:13:40,320
All of this, everybody that you have to deal with is behind a walled

280
00:13:40,320 --> 00:13:41,480
garden.

281
00:13:41,480 --> 00:13:45,040
You don't necessarily have all of the information that you need

282
00:13:45,040 --> 00:13:50,840
to properly account for your income, for your art.

283
00:13:50,840 --> 00:13:53,880
But what's happening, and you and I were talking a little bit about this

284
00:13:53,880 --> 00:13:58,480
before the interview started, what's happening now with Bitcoin

285
00:13:58,480 --> 00:14:03,480
and getting your music up in the RSS feeds is that instantaneous payment.

286
00:14:03,480 --> 00:14:09,560
That kind of eliminates a lot of those other relationships.

287
00:14:09,560 --> 00:14:15,200
But yeah, to me, that's one of the biggest struggles that musicians face is just

288
00:14:15,200 --> 00:14:22,040
getting honest data on what's going on with their streams and the music that they put out.

289
00:14:22,040 --> 00:14:22,920
Yes.

290
00:14:22,920 --> 00:14:29,520
What do you think is the biggest struggle that songwriters and performers face today?

291
00:14:29,520 --> 00:14:34,920
Not just in Nashville, but just as an industry?

292
00:14:34,920 --> 00:14:39,520
To be quite honest, I think it's not.

293
00:14:39,520 --> 00:14:43,240
A technical problem, I think it's a mental problem.

294
00:14:43,240 --> 00:14:51,200
I think it is lately, even some of the most successful and up-and-coming songwriters

295
00:14:51,200 --> 00:14:56,520
who have just signed publishing deals, just by and record deals have had viral things happen

296
00:14:56,520 --> 00:14:57,840
to them.

297
00:14:57,840 --> 00:15:07,000
It's feeling enough and feeling like your art is important and valuable and actually needed

298
00:15:07,000 --> 00:15:11,440
feeling that positivity and encouragement to keep going.

299
00:15:11,440 --> 00:15:19,040
I think because we have such a complicated industry and there are so many different areas

300
00:15:19,040 --> 00:15:20,040
that you can be successful.

301
00:15:20,040 --> 00:15:24,840
And well, yeah, I have a lot of TikTok followers, but on this thing, I'm not touring though,

302
00:15:24,840 --> 00:15:28,240
where I've been touring, but I can't get my social media up or whatever.

303
00:15:28,240 --> 00:15:34,840
I think it's so hard these days to have a gauge on what is successful.

304
00:15:34,840 --> 00:15:40,320
For me, my baseline of success has always been just figure out how to pay my bills, making

305
00:15:40,320 --> 00:15:43,880
music, just be a professional musician for a living.

306
00:15:43,880 --> 00:15:46,600
And once I get to that baseline, I'm like, "Okay, I'm comfortable."

307
00:15:46,600 --> 00:15:52,600
And then after that, it's like, all right, let's take this as far as we can possibly go.

308
00:15:52,600 --> 00:15:59,320
So honestly, I know that's sort of a broad answer, but I do think it's really hard for

309
00:15:59,320 --> 00:16:03,760
artists right now to gauge success to figure out what goals they should be reaching, what

310
00:16:03,760 --> 00:16:09,760
goals are meaningful and staying positive.

311
00:16:09,760 --> 00:16:15,000
It is amazing that, you know, if you look at this just from a business perspective, like it's

312
00:16:15,000 --> 00:16:20,720
amazing that anybody would jump in and decide to do this, right?

313
00:16:20,720 --> 00:16:30,760
Because if you're lucky, you get $100, $150, $200, a gig for your original music, right?

314
00:16:30,760 --> 00:16:31,760
If you're lucky.

315
00:16:31,760 --> 00:16:36,440
Now that's different than going down a Broadway and, you know, playing cover tunes for three

316
00:16:36,440 --> 00:16:37,440
hours.

317
00:16:37,440 --> 00:16:38,840
Yeah, yeah.

318
00:16:38,840 --> 00:16:45,960
So you're, if you're lucky, you make $150, $150, a gig.

319
00:16:45,960 --> 00:16:54,440
And you can't do that every night as an independent because the audience is just not there.

320
00:16:54,440 --> 00:17:02,480
If you're lucky, you make .005 cents on a stream from Spotify, right?

321
00:17:02,480 --> 00:17:09,760
Then you, and so already you're in the hole and then you spend anywhere from $1,500 to $4,000

322
00:17:09,760 --> 00:17:14,080
per song, getting it produced here in town, right?

323
00:17:14,080 --> 00:17:18,480
And then you have to completely change gears from being a songwriter and then become a

324
00:17:18,480 --> 00:17:24,880
content creator for everything you're doing on Instagram and TikTok.

325
00:17:24,880 --> 00:17:32,000
So God, man, you've got to absolutely love this, you know, because you're starting out

326
00:17:32,000 --> 00:17:33,000
in a deficit.

327
00:17:33,000 --> 00:17:37,160
Like if you took that business model where you really have no control over your income

328
00:17:37,160 --> 00:17:43,440
stream and moved it over to an engineering company or a food company and tried to take

329
00:17:43,440 --> 00:17:45,920
the idea to Shark Tank, they'd be like, you're nuts.

330
00:17:45,920 --> 00:17:47,400
You have no income stream.

331
00:17:47,400 --> 00:17:49,000
Why the hell would we invest in this?

332
00:17:49,000 --> 00:17:50,000
Right?

333
00:17:50,000 --> 00:17:51,000
Yeah.

334
00:17:51,000 --> 00:17:52,000
Yeah.

335
00:17:52,000 --> 00:18:01,480
It is all about being crafty and creative and knowing your craft and knowing your market.

336
00:18:01,480 --> 00:18:09,280
Like for me, you know, like the live show thing, it can be such an array.

337
00:18:09,280 --> 00:18:14,920
Like I can go play a private show and make a couple grand and in general, that's usually

338
00:18:14,920 --> 00:18:16,360
like an hour or two.

339
00:18:16,360 --> 00:18:22,160
And I usually split like halfway between, you know, covers and original goals on that.

340
00:18:22,160 --> 00:18:27,000
I can go play these listening rooms and I've been paid up until like $400 to $500 for

341
00:18:27,000 --> 00:18:33,000
that plus if you have merch, you can make your money off of merch.

342
00:18:33,000 --> 00:18:36,960
I think it's like knowing, even though it just talks about like there's so many different places

343
00:18:36,960 --> 00:18:40,680
that you have all this streaming split up.

344
00:18:40,680 --> 00:18:44,440
I have friends that make money going live on TikTok and Instagram reels.

345
00:18:44,440 --> 00:18:45,600
I've done that as well.

346
00:18:45,600 --> 00:18:52,760
I do get a payout from TikTok doing brand deals like talking about being a content creator.

347
00:18:52,760 --> 00:18:57,360
I got hired by a brand last year to make two 30-second TikToks.

348
00:18:57,360 --> 00:18:58,360
Nice.

349
00:18:58,360 --> 00:18:59,360
Good for you.

350
00:18:59,360 --> 00:19:02,560
And I got paid too grand for that.

351
00:19:02,560 --> 00:19:07,760
So there is ways to make money as an artist.

352
00:19:07,760 --> 00:19:14,240
You just have to, I think, be open to everything, open to, I mean, you know, obviously we talked

353
00:19:14,240 --> 00:19:15,240
about household sucking.

354
00:19:15,240 --> 00:19:17,360
A lot of the cover gigs can be in space.

355
00:19:17,360 --> 00:19:18,360
Yeah.

356
00:19:18,360 --> 00:19:26,560
You know, those don't pay incredibly, but I think I've always just tried to be excited and

357
00:19:26,560 --> 00:19:29,640
take what I can get.

358
00:19:29,640 --> 00:19:33,640
And I'll play like a private gig somewhere that pays a couple grand that maybe like no one's

359
00:19:33,640 --> 00:19:37,400
really listening to me, but I'm also getting kind of fat or something.

360
00:19:37,400 --> 00:19:41,600
And then use that opportunity of like, okay, well, I'm already close to Atlanta.

361
00:19:41,600 --> 00:19:46,920
I'll play a club where I might break even, but I made money this other gig.

362
00:19:46,920 --> 00:19:48,840
And so I'm kind of forward to play this one.

363
00:19:48,840 --> 00:19:53,760
I'll make some like real fans merge content, kind of, kind of do things like that.

364
00:19:53,760 --> 00:20:02,120
So I think it's, it's tough and it's an uphill battle, but there is a lot of money in music.

365
00:20:02,120 --> 00:20:06,040
And I'm not making like a crazy ton of money.

366
00:20:06,040 --> 00:20:11,160
But I have been starting to see that if you are willing to kind of have your hand in a

367
00:20:11,160 --> 00:20:18,360
lot of baskets and be open to doing a lot of things, you can get yourself in this position

368
00:20:18,360 --> 00:20:21,640
where it's like, that is your, your daily life.

369
00:20:21,640 --> 00:20:22,640
Yeah.

370
00:20:22,640 --> 00:20:25,920
And you do a great job on social media too.

371
00:20:25,920 --> 00:20:29,760
You're self deprecating humor.

372
00:20:29,760 --> 00:20:36,720
Nice mix of, of your music with your humor, like the post you had, I think it was within

373
00:20:36,720 --> 00:20:38,720
the last day about meeting Chris Daughtry.

374
00:20:38,720 --> 00:20:40,720
Oh my gosh, it was, it was morning.

375
00:20:40,720 --> 00:20:41,720
That was so first.

376
00:20:41,720 --> 00:20:42,720
Yeah.

377
00:20:42,720 --> 00:20:47,920
But also like you incorporate your hobbies into your social media too.

378
00:20:47,920 --> 00:20:49,760
We're watching, bird watching.

379
00:20:49,760 --> 00:20:50,760
Bird watching.

380
00:20:50,760 --> 00:20:51,760
Yeah.

381
00:20:51,760 --> 00:20:55,400
In the audience, but this is your sign to buy parabenoculars and go bird watch.

382
00:20:55,400 --> 00:20:58,800
It will bring you so much joy and it will make you a better person.

383
00:20:58,800 --> 00:20:59,800
Not so much.

384
00:20:59,800 --> 00:21:07,240
I am, I will say, like I'm surprised at what I see just around my house up here in Henderson

385
00:21:07,240 --> 00:21:11,080
Bill, like I mean, I don't know what the hell I'm looking at, but blue jays and robins and

386
00:21:11,080 --> 00:21:13,440
little yellow things and finches and everything else.

387
00:21:13,440 --> 00:21:15,680
I'm like, God, there's a menagerie up here.

388
00:21:15,680 --> 00:21:19,160
Then me, all your bird pictures, everybody send me your bird pictures.

389
00:21:19,160 --> 00:21:22,680
I will identify them.

390
00:21:22,680 --> 00:21:24,280
It's just such a fun thing.

391
00:21:24,280 --> 00:21:28,880
And I do love posting about it too because oddly enough, now when people see birds, they

392
00:21:28,880 --> 00:21:33,840
think of me and I didn't do this on purpose, but people see birds a lot.

393
00:21:33,840 --> 00:21:38,200
So it's kind of a nice tactic of like a way to get people to think about you, you know,

394
00:21:38,200 --> 00:21:43,040
like if you were all of a sudden start making a hobby and like for leave clovers and really

395
00:21:43,040 --> 00:21:47,680
made it a known thing and every time someone sees a for leave clover, they think about you.

396
00:21:47,680 --> 00:21:48,680
Yeah.

397
00:21:48,680 --> 00:21:54,520
So maybe it's maybe bird watching is an untapped streaming marketing tactic.

398
00:21:54,520 --> 00:21:57,800
It could be covert, right?

399
00:21:57,800 --> 00:22:03,560
Political pawn slash covert operations, but you incorporated it well into your merchandise

400
00:22:03,560 --> 00:22:09,960
too because the last gig that I saw you at a couple of weeks ago, you've got birds on your

401
00:22:09,960 --> 00:22:10,960
t-shirts too.

402
00:22:10,960 --> 00:22:19,440
So like you've done a nice job of merging your passion out your hobby, excuse me, with your

403
00:22:19,440 --> 00:22:20,440
day job, right?

404
00:22:20,440 --> 00:22:21,440
Of being able to do that.

405
00:22:21,440 --> 00:22:22,440
Yeah.

406
00:22:22,440 --> 00:22:24,680
I've been really intentional about that and I want to keep doing that.

407
00:22:24,680 --> 00:22:29,880
So to that merged design, I actually designed that myself and that's another thing of like

408
00:22:29,880 --> 00:22:35,840
talking about, you know, being open to doing a lot of things and I ended up just learning

409
00:22:35,840 --> 00:22:41,760
graphic design over the last two years to not only stay funny, but to just be able to

410
00:22:41,760 --> 00:22:45,320
go from like a thought in my head and to just be able to make it.

411
00:22:45,320 --> 00:22:50,680
And I also think that it's really healthy when your daily tasks are diversified, you know,

412
00:22:50,680 --> 00:22:53,000
like I'm have ADHD.

413
00:22:53,000 --> 00:22:58,000
So really if I'm like only tracking for all day or only doing one thing all day, it doesn't

414
00:22:58,000 --> 00:22:59,000
really work for my brain.

415
00:22:59,000 --> 00:23:02,720
So I like having lots of different things and it did save money.

416
00:23:02,720 --> 00:23:07,040
So I did this design that was around a lyric in my song that was nothing makes sense without

417
00:23:07,040 --> 00:23:11,480
a sense of humor and then it was a nature scene with birds on it.

418
00:23:11,480 --> 00:23:14,680
I put a sand piper on there.

419
00:23:14,680 --> 00:23:19,800
I put a great blue hair and to my favorite birds and a barn swallow, which is my favorite

420
00:23:19,800 --> 00:23:20,800
bird.

421
00:23:20,800 --> 00:23:27,840
And what I want to continue to do is sort of make nature a part of my brand to be able

422
00:23:27,840 --> 00:23:32,000
to play certain like outdoor festivals and things like that.

423
00:23:32,000 --> 00:23:38,800
And also I know people who hike and who are kind of like your crunchy granola people and

424
00:23:38,800 --> 00:23:40,800
like Colorado Massachusetts Vermont.

425
00:23:40,800 --> 00:23:42,400
My home state Colorado.

426
00:23:42,400 --> 00:23:49,280
Like older baby people who love to be outside are just my people.

427
00:23:49,280 --> 00:23:53,680
I eventually want to get in with the auto bond society because my nickname is bond.

428
00:23:53,680 --> 00:23:55,040
So it's like an auto bond.

429
00:23:55,040 --> 00:23:56,040
Oh, dude.

430
00:23:56,040 --> 00:23:57,040
Yeah.

431
00:23:57,040 --> 00:23:58,560
And then I have a merch idea too.

432
00:23:58,560 --> 00:24:04,040
I want to do a bird watching starter kit that has like bond oculars like.

433
00:24:04,040 --> 00:24:05,040
Yeah.

434
00:24:05,040 --> 00:24:06,040
Yeah.

435
00:24:06,040 --> 00:24:07,040
Yeah.

436
00:24:07,040 --> 00:24:11,000
So it's all part of like wanting to.

437
00:24:11,000 --> 00:24:15,800
Yeah, get people to listen to my music and stuff like that, but also kind of get a little

438
00:24:15,800 --> 00:24:21,120
community together and hopefully maybe set up an opportunity to like do some really cool

439
00:24:21,120 --> 00:24:25,640
unique outdoor shows or do these things where it's like eventually when I tour.

440
00:24:25,640 --> 00:24:29,960
Have a VIP package where it's like that morning of the show like we all meet up and go bird

441
00:24:29,960 --> 00:24:33,200
watching, you know, oh my God, that's brilliant.

442
00:24:33,200 --> 00:24:36,120
So yeah, there's a lot of things.

443
00:24:36,120 --> 00:24:37,320
There's a lot of things you can do with it.

444
00:24:37,320 --> 00:24:41,240
And then you just sort of like set your like if you can like find ways to connect with your

445
00:24:41,240 --> 00:24:47,520
fan base on a personal level or just their things that you actually enjoy, you kind of just

446
00:24:47,520 --> 00:24:51,840
I like I hope that through doing this, I'm setting myself up to just kind of have this

447
00:24:51,840 --> 00:24:54,280
like fun little life with fun.

448
00:24:54,280 --> 00:24:55,280
That is.

449
00:24:55,280 --> 00:25:00,080
Man, you have taken that to a whole new level like holy crap.

450
00:25:00,080 --> 00:25:04,280
It's a work it's still work in progress like I'm thinking about how to map it out, but the

451
00:25:04,280 --> 00:25:10,080
merchant design is just like the beginning of that manifested dream.

452
00:25:10,080 --> 00:25:11,480
That's fantastic.

453
00:25:11,480 --> 00:25:17,560
That is that is fantastic put put a QR code on the binoculars that goes you know that

454
00:25:17,560 --> 00:25:20,680
goes straight to your website, right?

455
00:25:20,680 --> 00:25:22,280
That is that's really great.

456
00:25:22,280 --> 00:25:23,760
Yeah, that but you know what?

457
00:25:23,760 --> 00:25:24,760
That's the hustle.

458
00:25:24,760 --> 00:25:26,080
That's what you got to do.

459
00:25:26,080 --> 00:25:34,000
You know, yeah, to be successful, impressive man, really really impressive.

460
00:25:34,000 --> 00:25:41,800
Yet you mentioned tick-tock or earlier and of course the big news in the last 72 hours has

461
00:25:41,800 --> 00:25:45,320
been Congress talking about banning it.

462
00:25:45,320 --> 00:25:50,360
You know, they've got six months to sell it, sell it to an American company or it's going

463
00:25:50,360 --> 00:25:56,480
to be, um, court and quote, shut down turned off like what what what are your thoughts about

464
00:25:56,480 --> 00:25:57,480
that?

465
00:25:57,480 --> 00:25:59,520
Do you think it's going to happen?

466
00:25:59,520 --> 00:26:04,680
Do you like how valuable is it to independent musicians?

467
00:26:04,680 --> 00:26:09,840
In this day and age of social media people are going to find a way to connect and find music.

468
00:26:09,840 --> 00:26:15,120
So I think these platforms are kind of a nice vessel, but they will ebb and flow.

469
00:26:15,120 --> 00:26:20,160
Some will sink, some will rise if tick-tock goes down, there will be another tick-tock.

470
00:26:20,160 --> 00:26:25,760
Where Instagram reels like really capitalizes and like Instagram becomes like the absolute

471
00:26:25,760 --> 00:26:27,320
like vocal thing.

472
00:26:27,320 --> 00:26:30,120
Snapchat could have a rise.

473
00:26:30,120 --> 00:26:34,480
YouTube shorts, you know, YouTube has always been such a king for resource anyways.

474
00:26:34,480 --> 00:26:38,840
Like, I mean, I don't know if I were like YouTube and Snapchat, I'd just be praying for

475
00:26:38,840 --> 00:26:40,840
the downfall of tick-tock.

476
00:26:40,840 --> 00:26:47,560
Um, personally as a human being, I don't think tick-tock is serving the people.

477
00:26:47,560 --> 00:26:53,600
It's definitely given me an opportunity to reach new people, but I think sometimes it can

478
00:26:53,600 --> 00:26:58,520
do more harm than good as far as, you know, what all this is doing to our brains and, you

479
00:26:58,520 --> 00:27:03,600
know, just straight from, you know, scientists and doctors.

480
00:27:03,600 --> 00:27:10,880
So I feel like, you know, if it stays, I'm going to use it to serve whatever purpose I need

481
00:27:10,880 --> 00:27:13,560
for it.

482
00:27:13,560 --> 00:27:20,160
And if it goes, I'm going to just hop on whatever's next, you know, but I really don't know.

483
00:27:20,160 --> 00:27:27,560
I can't, I honestly cannot see tick-tock getting banned.

484
00:27:27,560 --> 00:27:30,000
It is such a powerful tool right now.

485
00:27:30,000 --> 00:27:35,800
And I think people are making a lot of money off of it and advocating for it, but it will

486
00:27:35,800 --> 00:27:37,640
be interesting to see what happens.

487
00:27:37,640 --> 00:27:44,840
And I think that we might, it might be a beneficial thing if it were to be banned, but I think

488
00:27:44,840 --> 00:27:49,720
if it's not, I think people just need to start accepting that social media is here and

489
00:27:49,720 --> 00:27:54,320
it's here to stay and figure out how to have a healthy relationship with it and make it

490
00:27:54,320 --> 00:27:57,520
serve you and don't let it control you.

491
00:27:57,520 --> 00:28:01,720
Like being educated consumer, we're getting smacked in the face with ads all the time, probably

492
00:28:01,720 --> 00:28:06,680
not great for our brain, but just be educated on how these ads are reaching out to you and

493
00:28:06,680 --> 00:28:12,720
how the algorithms are working and don't participate in being hateful on there.

494
00:28:12,720 --> 00:28:19,520
Don't participate in, you know, trolling or making mean comments and, you know, engage

495
00:28:19,520 --> 00:28:22,960
on violence, content.

496
00:28:22,960 --> 00:28:29,640
It will be interesting to see what it does, but I think I'm more interested in like how

497
00:28:29,640 --> 00:28:37,800
are we as a society coping and adapting to this new world?

498
00:28:37,800 --> 00:28:38,800
I get you.

499
00:28:38,800 --> 00:28:41,760
Well, there's, you know, you and I are going to have a separate conversation after the

500
00:28:41,760 --> 00:28:47,680
fact, you know, talking about Bitcoin and music and all this kind of stuff, but there is

501
00:28:47,680 --> 00:28:55,240
a platform out there, open source protocol, no censorship, no walled gardens, no ads

502
00:28:55,240 --> 00:28:57,520
being shoved down your throat.

503
00:28:57,520 --> 00:29:05,880
It's called Noster, N-O-S-T-R, and you and I will have a separate conversation about it,

504
00:29:05,880 --> 00:29:12,320
but I think you, and that is critical for the success of any musician who is putting

505
00:29:12,320 --> 00:29:17,600
their music up into this space, but we'll talk more about that because there's some really

506
00:29:17,600 --> 00:29:19,600
cool stuff going on over there.

507
00:29:19,600 --> 00:29:24,160
There's even some people who are doing bird watching in Notion.

508
00:29:24,160 --> 00:29:27,880
It's not only you, bird watching is about to sweep the nation.

509
00:29:27,880 --> 00:29:31,000
We got to get more connected to nature people.

510
00:29:31,000 --> 00:29:34,920
I promise you, I don't have, I get my best ideas when I'm in the woods.

511
00:29:34,920 --> 00:29:39,920
I swear, like, I'll be sitting at home so frustrated with whatever, you know, issue of

512
00:29:39,920 --> 00:29:42,200
the day I'm dealing with.

513
00:29:42,200 --> 00:29:47,560
And when I just say screw it and I go get into the woods all the time, I just get the idea.

514
00:29:47,560 --> 00:29:56,640
Yeah, well, my favorite quote from a musician is from Chakowsky who said, you know, inspiration

515
00:29:56,640 --> 00:29:57,640
is not a guest.

516
00:29:57,640 --> 00:29:59,160
It comes to those who seek it.

517
00:29:59,160 --> 00:30:01,480
I love that.

518
00:30:01,480 --> 00:30:06,480
So I did ballet for a long time and I did the Nutcracker.

519
00:30:06,480 --> 00:30:08,800
I was clarin in the Nutcracker when I was nine.

520
00:30:08,800 --> 00:30:15,680
Yeah, I wanted to ask you about being a ballerina.

521
00:30:15,680 --> 00:30:16,680
I'm sorry.

522
00:30:16,680 --> 00:30:22,280
Oh, no, I was just going to say, um, while the flowers is still just, I don't know, it just

523
00:30:22,280 --> 00:30:26,320
brings that nostalgic joy to me.

524
00:30:26,320 --> 00:30:31,600
And there's something about his music that's just very, it's like a deep, beautiful

525
00:30:31,600 --> 00:30:40,160
well of emotion versus like Beethoven or Mozart, which is like, like red waves to me almost,

526
00:30:40,160 --> 00:30:46,560
but there's something to check off the, it can be like a very like deep well of sorrow

527
00:30:46,560 --> 00:30:50,520
mixed with better sweet joy.

528
00:30:50,520 --> 00:30:57,120
I think a lot of that has to do with the persecution that he was under.

529
00:30:57,120 --> 00:31:02,600
You know, I, Mozart, to me is, is very tactical.

530
00:31:02,600 --> 00:31:07,640
You know, you can break down, you know, if you talk about it from, from a music theory standpoint,

531
00:31:07,640 --> 00:31:12,800
there was some very specific rules that, that he followed and most composers of the day

532
00:31:12,800 --> 00:31:15,400
followed.

533
00:31:15,400 --> 00:31:20,880
Beethoven, to me, is fascinating because of his transition from classical into the romantic

534
00:31:20,880 --> 00:31:21,880
era.

535
00:31:21,880 --> 00:31:26,880
And you can see the line in his compositions, be it on the piano or be it symphonic, how

536
00:31:26,880 --> 00:31:32,960
it, how, how he really was at the forefront of changing those trends from the end of the

537
00:31:32,960 --> 00:31:36,200
classical era into the romantic era.

538
00:31:36,200 --> 00:31:42,440
And then Chakowski, you know, there's just something about that Slavic blood, that Slavic

539
00:31:42,440 --> 00:31:45,680
influence of his music and the persecution that he was under.

540
00:31:45,680 --> 00:31:50,480
And I say that because not a lot of people know this, but he, he was gay.

541
00:31:50,480 --> 00:31:58,040
And I think that a lot of that, and it's, you know, especially in 18, 19th century Russia

542
00:31:58,040 --> 00:31:59,040
at the time.

543
00:31:59,040 --> 00:32:02,480
I mean, it was never acceptable.

544
00:32:02,480 --> 00:32:09,320
But I think a lot of the passion that comes from Chakowski's music is not only of just

545
00:32:09,320 --> 00:32:14,120
coming from the Slavic influences, but also the persecution that he was under and the

546
00:32:14,120 --> 00:32:15,440
discrimination that he was under.

547
00:32:15,440 --> 00:32:18,440
And he just poured it all into his music.

548
00:32:18,440 --> 00:32:23,880
But yeah, I appreciate Italian kills me every time.

549
00:32:23,880 --> 00:32:24,880
Yeah.

550
00:32:24,880 --> 00:32:25,880
Yeah.

551
00:32:25,880 --> 00:32:33,480
I mean, my, my first spark of love for music was classical music, like paired with the movement.

552
00:32:33,480 --> 00:32:36,720
And I loved classical ballet so much.

553
00:32:36,720 --> 00:32:45,120
I did love the technicality of it and how, how beautiful, and delicate and gentle it was and

554
00:32:45,120 --> 00:32:46,480
how hard it was.

555
00:32:46,480 --> 00:32:48,680
I did love the challenge.

556
00:32:48,680 --> 00:32:54,520
And I love, like, holding one pose and you're trying to look so beautiful and so gentle and

557
00:32:54,520 --> 00:32:55,640
so effortless.

558
00:32:55,640 --> 00:32:58,520
And that smile, you're looking so graceful.

559
00:32:58,520 --> 00:33:04,200
But every muscle in your body is tense and there's like a pin sticking in, like, you're

560
00:33:04,200 --> 00:33:09,560
back and there's like a bobby pin that's sticking into your head and there's like a sweat that's

561
00:33:09,560 --> 00:33:11,680
like falling into your mascara.

562
00:33:11,680 --> 00:33:14,040
But like, still, you know, doing it.

563
00:33:14,040 --> 00:33:20,560
I just loved ballet so much and I think classical music and classical music melodies have

564
00:33:20,560 --> 00:33:26,040
greatly influenced my music and the places that I go with my melodies.

565
00:33:26,040 --> 00:33:34,080
I had one of the questions that I had for you is, how did your time as a ballerina

566
00:33:34,080 --> 00:33:41,160
shape your, or how, how has it influenced your work as a songwriter and a singer?

567
00:33:41,160 --> 00:33:43,920
And I think that you've answered that.

568
00:33:43,920 --> 00:33:48,720
Well, ballet definitely taught me a lot of discipline.

569
00:33:48,720 --> 00:33:49,720
Yeah.

570
00:33:49,720 --> 00:34:00,360
Artistic director, Clinton Rothwell, studied under British Nikov and he danced for the

571
00:34:00,360 --> 00:34:09,960
National Ballet of Canada and the Royal Ballet and he was so good to us and so encouraging

572
00:34:09,960 --> 00:34:15,000
and taught us so many life lessons, but he was very, very, very tough on us.

573
00:34:15,000 --> 00:34:20,480
And I think I learned, I learned that reward of like when you put in the hard work and yes

574
00:34:20,480 --> 00:34:26,760
it may be uncomfortable and yes it may be tough, but when you, when you love it and you

575
00:34:26,760 --> 00:34:33,360
perform it and you end up being able to do that, you know, that pirouette or that grand jute

576
00:34:33,360 --> 00:34:40,640
that like just right, it's so rewarding and that's just kind of how I feel about music is

577
00:34:40,640 --> 00:34:50,160
showing up and showing up on time and doing it rights and learning and training in it and

578
00:34:50,160 --> 00:34:51,160
then just passion.

579
00:34:51,160 --> 00:34:55,720
Like he was, like he was so passionate and I really was passionate about ballet and I do

580
00:34:55,720 --> 00:34:56,720
it.

581
00:34:56,720 --> 00:35:00,080
I think ultimately it was just like I love the stage, I love music, I love to move, like

582
00:35:00,080 --> 00:35:07,280
I've just always, I've loved all of it and I learned passion with discipline at that

583
00:35:07,280 --> 00:35:11,960
time in my life that I think I've carried over into being, you know, a songwriter.

584
00:35:11,960 --> 00:35:12,960
Yeah.

585
00:35:12,960 --> 00:35:14,480
That's a great answer.

586
00:35:14,480 --> 00:35:16,000
I can understand.

587
00:35:16,000 --> 00:35:25,480
Yeah, I get it, you know, the discipline that that ballet requires and how that, yeah,

588
00:35:25,480 --> 00:35:26,480
that's it.

589
00:35:26,480 --> 00:35:30,040
Yeah, no, that's, I mean, it's, it makes perfect sense.

590
00:35:30,040 --> 00:35:32,320
It makes perfect sense.

591
00:35:32,320 --> 00:35:41,480
Well, let's talk a little bit about this, this new record that you've got coming out, hopeless

592
00:35:41,480 --> 00:35:47,640
romantics or romantics, I guess is the proper way to say it.

593
00:35:47,640 --> 00:35:54,040
And Jake Olbaum, who is known around town as being with the Foxes, which is just a kickass

594
00:35:54,040 --> 00:35:56,040
pop rock band.

595
00:35:56,040 --> 00:35:57,040
Okay.

596
00:35:57,040 --> 00:35:59,040
Produced it, right?

597
00:35:59,040 --> 00:36:00,040
Yes.

598
00:36:00,040 --> 00:36:08,840
And then I think he and I wrote eight of the songs together, two of them I wrote by myself.

599
00:36:08,840 --> 00:36:15,280
And I don't know, I mean, I, I had released my EP and I showed up two over Hercule one

600
00:36:15,280 --> 00:36:19,040
day with this artist that we were playing a show and we were going to share bands.

601
00:36:19,040 --> 00:36:23,200
So we had one band that went into all of our songs and Jake was, was in that band and

602
00:36:23,200 --> 00:36:28,800
after rehearsal, he and I got to talking about the Foxes and we started talking about Rust

603
00:36:28,800 --> 00:36:32,440
and Kelly, which at the time was one of my favorite songwriters, like I had been listening

604
00:36:32,440 --> 00:36:37,520
to dying Star-R-Wat and that was really influencing some of the music that I was writing.

605
00:36:37,520 --> 00:36:43,040
I had done a cover of his song, mock, I did a couple covers of his song and he followed

606
00:36:43,040 --> 00:36:44,040
me on Instagram.

607
00:36:44,040 --> 00:36:45,840
He is so fucking good.

608
00:36:45,840 --> 00:36:46,840
God.

609
00:36:46,840 --> 00:36:47,840
So good.

610
00:36:47,840 --> 00:36:50,240
Why don't just one of my favorite writers.

611
00:36:50,240 --> 00:36:55,840
And Jake had actually played keys for him for a minute and Jake was like, yeah, he's like,

612
00:36:55,840 --> 00:36:57,080
I could totally hear you doing stuff.

613
00:36:57,080 --> 00:36:58,520
He's like, we should, we should write.

614
00:36:58,520 --> 00:37:01,360
So we got together and we wrote Catch 22.

615
00:37:01,360 --> 00:37:07,520
That's the third track on my hope with the emphasis on the antics album.

616
00:37:07,520 --> 00:37:14,120
And I just loved that song so much and writing with him was, he just created such a safe and

617
00:37:14,120 --> 00:37:22,600
open, good environment for me to write in just his, the places he would go musically.

618
00:37:22,600 --> 00:37:29,840
Jake studied at Berkeley and has been, sorry, that is my friend's dog shaking her collar.

619
00:37:29,840 --> 00:37:31,240
He's just so brilliant what he does.

620
00:37:31,240 --> 00:37:36,720
So I feel like he challenged my melodies in a great way and it was just a, it was a great

621
00:37:36,720 --> 00:37:37,960
collaboration.

622
00:37:37,960 --> 00:37:42,800
We just started writing nonstop after that and we just kind of, we're on a roll.

623
00:37:42,800 --> 00:37:46,640
I wrote Breaking a Sweat and take me on when I was out in LA.

624
00:37:46,640 --> 00:37:51,760
I had the first chorus and verse of Breaking a Sweat in a little voice memo as I kind of

625
00:37:51,760 --> 00:37:54,560
wrote that like a little beach boys vibe.

626
00:37:54,560 --> 00:38:00,040
I wrote all of Take Me On and then I brought those two back from LA to him and he immediately

627
00:38:00,040 --> 00:38:01,040
got into producing.

628
00:38:01,040 --> 00:38:05,480
I take me on and we finished, we finished up the bridge and tweaked the chorus on Breaking

629
00:38:05,480 --> 00:38:11,120
a Sweat and then just songs kind of kept pouring from there and it was around the fourth

630
00:38:11,120 --> 00:38:12,680
or fifth one that he was like, dude, let's,

631
00:38:12,680 --> 00:38:16,560
let's make an album, let's just do it.

632
00:38:16,560 --> 00:38:18,880
And we were going to do eight songs because that's the fair minimum.

633
00:38:18,880 --> 00:38:24,080
We ended up throwing on either way, which is the another one that we're going to play today

634
00:38:24,080 --> 00:38:25,520
on that album.

635
00:38:25,520 --> 00:38:31,160
And then on hindsight, once we kind of decided to make an album, I was listening through

636
00:38:31,160 --> 00:38:37,880
to the project as a whole and sort of realized that the whole theme of this album is like

637
00:38:37,880 --> 00:38:48,000
this idealized romantic look on love that's based a lot off of like making someone bigger

638
00:38:48,000 --> 00:38:51,240
than they seem or being really curious and romanticizing.

639
00:38:51,240 --> 00:38:56,480
Then there's a lot of tracks that are like right before you know someone and kind of just

640
00:38:56,480 --> 00:38:58,760
building them up and building them up.

641
00:38:58,760 --> 00:39:03,080
And I have a history of doing that, not just in romantic relationships, but in situations

642
00:39:03,080 --> 00:39:08,840
and in my music and I'm, you know, I am a daydreamer at heart.

643
00:39:08,840 --> 00:39:09,840
So I don't know.

644
00:39:09,840 --> 00:39:13,120
I wanted to do it like for hopeless romantics.

645
00:39:13,120 --> 00:39:17,760
And Jake was like, I don't like four because maybe just call it hopeless romantics.

646
00:39:17,760 --> 00:39:23,320
And I was, I was making the graphic and then that's when I had the idea to capitalize antics

647
00:39:23,320 --> 00:39:29,280
because another theme in there is like just doing absolutely ridiculous stuff for love.

648
00:39:29,280 --> 00:39:30,280
Yeah.

649
00:39:30,280 --> 00:39:34,200
I think some of the lyrics are just kind of quirky like there's that line that's hard to

650
00:39:34,200 --> 00:39:40,120
get is so hot, which therapists does not love that much.

651
00:39:40,120 --> 00:39:43,520
Well, let me talk about your lyrics a little bit.

652
00:39:43,520 --> 00:39:52,760
I mean, I have and your style of music like you have done a really great job of combining

653
00:39:52,760 --> 00:40:01,000
like the best of Americana with modern pop sounds.

654
00:40:01,000 --> 00:40:07,640
Like light me up is probably my favorite track of yours.

655
00:40:07,640 --> 00:40:17,160
And then a close number two is I'm not your girl, but you have such a great,

656
00:40:17,160 --> 00:40:21,920
lyrical style in terms of like your opening line for I'm not your girl as well as your

657
00:40:21,920 --> 00:40:24,400
opening line for catch 22.

658
00:40:24,400 --> 00:40:29,480
Like they stop you in your tracks like what the hell am I just going to be listening to?

659
00:40:29,480 --> 00:40:37,040
Like you like within a span of four to nine words, you have absolutely opened up your heart

660
00:40:37,040 --> 00:40:42,360
and let everybody know like holy crap, you're going on a ride.

661
00:40:42,360 --> 00:40:49,040
That's not so that's not full writing like I that is something that I feel like I was trained

662
00:40:49,040 --> 00:40:52,720
as a Nashville writer to do is is hook them with that opening line.

663
00:40:52,720 --> 00:40:59,520
I was when I was like, you know, 15 16 bar has set me up to write with Will Rambo who had

664
00:40:59,520 --> 00:41:05,320
some faith hill and some a grow cuts and I got to write with some like classic country heavy

665
00:41:05,320 --> 00:41:08,080
hit or songwriters.

666
00:41:08,080 --> 00:41:11,600
And there is that three chords in the truth that I feel like I was trained in early on

667
00:41:11,600 --> 00:41:17,360
by those guys, which is that opening line needs to hook on.

668
00:41:17,360 --> 00:41:20,680
And then you know the tell a story kind of kind of thing.

669
00:41:20,680 --> 00:41:23,120
So that I was heavily influenced by that.

670
00:41:23,120 --> 00:41:24,120
Yeah.

671
00:41:24,120 --> 00:41:29,560
Well, I first saw you four years ago this month, actually four years ago last week when

672
00:41:29,560 --> 00:41:32,560
you played the girls in Nashville show at city winery.

673
00:41:32,560 --> 00:41:35,800
That was a world shut down.

674
00:41:35,800 --> 00:41:37,800
Right literally right before.

675
00:41:37,800 --> 00:41:38,800
Right three days.

676
00:41:38,800 --> 00:41:44,000
Well, and if you recall correctly, there was a big tornado that night.

677
00:41:44,000 --> 00:41:45,000
Oh, yeah.

678
00:41:45,000 --> 00:41:46,000
That was.

679
00:41:46,000 --> 00:41:47,000
Oh gosh.

680
00:41:47,000 --> 00:41:48,000
I was terrified.

681
00:41:48,000 --> 00:41:49,000
Yeah.

682
00:41:49,000 --> 00:41:50,000
That hit.

683
00:41:50,000 --> 00:41:52,600
It was off of Main Street where it went down at that time.

684
00:41:52,600 --> 00:41:55,880
That was, yeah, as well.

685
00:41:55,880 --> 00:42:01,320
But that night just absolutely blew me away.

686
00:42:01,320 --> 00:42:06,520
Not seeing you Liz Longley was also on that bill.

687
00:42:06,520 --> 00:42:07,520
Amazing.

688
00:42:07,520 --> 00:42:08,520
Yeah.

689
00:42:08,520 --> 00:42:13,920
And Caitlin Smith of course, and we had just moved here from Seattle.

690
00:42:13,920 --> 00:42:21,320
And then we had been in town just a couple of weeks and we saw that show and was just

691
00:42:21,320 --> 00:42:22,920
absolutely blown away by it.

692
00:42:22,920 --> 00:42:27,760
And then of course six weeks later, you know, the power grid.

693
00:42:27,760 --> 00:42:28,760
You know, Nashville.

694
00:42:28,760 --> 00:42:29,760
Yeah.

695
00:42:29,760 --> 00:42:31,760
It was wild.

696
00:42:31,760 --> 00:42:37,960
Yeah, but yeah, I've the other thing I love about you're writing too is that you don't,

697
00:42:37,960 --> 00:42:43,120
you know, Nashville has a way of saying, you know, everything's got to be under three

698
00:42:43,120 --> 00:42:47,520
minutes or you know, you following that three minute rule for songs, but you know, for

699
00:42:47,520 --> 00:42:50,040
you, you're like, nah, whatever.

700
00:42:50,040 --> 00:42:52,880
I'm going to, I'm going to clock this one in at three and a half.

701
00:42:52,880 --> 00:42:54,600
I'm going to clock this one in at four.

702
00:42:54,600 --> 00:42:57,680
Like, you know, I go ahead.

703
00:42:57,680 --> 00:43:03,360
Well, you know, as far as timing goes, I think, yeah, the two and a half three minute rule

704
00:43:03,360 --> 00:43:08,800
applies if you're trying to really get played on radio.

705
00:43:08,800 --> 00:43:13,760
But I've just been so focused on just being an independent artist and right now it's like

706
00:43:13,760 --> 00:43:16,680
that you're trying to get sound by its viral anyways.

707
00:43:16,680 --> 00:43:21,280
You're just trying to get like a 15 30 second part of the sound viral anyways and people

708
00:43:21,280 --> 00:43:25,000
are going to go listen to the song and the length of the song doesn't affect the way that

709
00:43:25,000 --> 00:43:29,200
your song will get play listed on editorial playlists.

710
00:43:29,200 --> 00:43:34,440
So I wouldn't say it's been a concern because it's not like having a three minute song isn't,

711
00:43:34,440 --> 00:43:38,480
I'm not pushing for like, terrestrial radio.

712
00:43:38,480 --> 00:43:41,720
And for my friends who write specifically for country radio, you know, they're still kind

713
00:43:41,720 --> 00:43:42,720
of following those guidelines.

714
00:43:42,720 --> 00:43:45,320
But I just feel like I don't really have to.

715
00:43:45,320 --> 00:43:49,440
Yeah, it's a double ed sword, you know, because if you go back and look at like some of

716
00:43:49,440 --> 00:43:57,040
the greatest pop songs in the history of music, like a lot of those first Beatles songs,

717
00:43:57,040 --> 00:44:00,120
two minutes, 15 seconds, two minutes, 30 seconds, right?

718
00:44:00,120 --> 00:44:03,160
Yeah, I think breaking a sweat is two and a half minutes.

719
00:44:03,160 --> 00:44:08,400
Yeah, you know, so, you know, I think that you just at the end of the day, you know,

720
00:44:08,400 --> 00:44:11,680
you just have to be true to the song.

721
00:44:11,680 --> 00:44:19,120
And if the song ends up, 215, 230, find whatever, but like don't, don't take something like

722
00:44:19,120 --> 00:44:23,960
catch 22 or I'm not your girl and chop it up because it's got to be under three minutes,

723
00:44:23,960 --> 00:44:24,960
right?

724
00:44:24,960 --> 00:44:25,960
Yeah.

725
00:44:25,960 --> 00:44:26,960
That's my thing.

726
00:44:26,960 --> 00:44:29,000
I'm a bit of a purist that way, you know?

727
00:44:29,000 --> 00:44:31,640
Yeah, I don't think it matters that much.

728
00:44:31,640 --> 00:44:37,160
Also you can have a radio version for your song that you put for radio, you know, you

729
00:44:37,160 --> 00:44:38,840
can just do a lot these days.

730
00:44:38,840 --> 00:44:45,920
And I do think doing what's best for the song and being true to the song is the most important

731
00:44:45,920 --> 00:44:50,720
because there's so many phenomenons and exceptions to the rule.

732
00:44:50,720 --> 00:44:55,000
Currently on radio that has been on radio that goes viral every day.

733
00:44:55,000 --> 00:44:56,000
Yeah.

734
00:44:56,000 --> 00:44:59,880
So yeah, you just have to do it, do what you want.

735
00:44:59,880 --> 00:45:04,400
I'm one of those purists though that like when I hear like the radio edit version of

736
00:45:04,400 --> 00:45:08,360
like a song by the who where they've cut out like the instrument, I get pissed, I'm like,

737
00:45:08,360 --> 00:45:11,840
fuck you guys, you know, change the channel, you know?

738
00:45:11,840 --> 00:45:12,840
Yeah.

739
00:45:12,840 --> 00:45:13,840
Yeah.

740
00:45:13,840 --> 00:45:20,760
Well listen, we're going to, we're going to finish up here with the song either way.

741
00:45:20,760 --> 00:45:22,440
So tell us about it.

742
00:45:22,440 --> 00:45:23,440
Yeah.

743
00:45:23,440 --> 00:45:32,920
So the song is really about my personal relationships with, you know, people in my family are friendships.

744
00:45:32,920 --> 00:45:35,640
Sort of a broad song for me.

745
00:45:35,640 --> 00:45:42,360
There's been a lot of generational trauma in my family and me and my closest friends have

746
00:45:42,360 --> 00:45:45,880
gone through a lot of like, you know, they're experiencing trauma, they're healing through

747
00:45:45,880 --> 00:45:51,400
something and love is just really difficult.

748
00:45:51,400 --> 00:45:55,680
Unconditional love is really tough and it's very hard to navigate.

749
00:45:55,680 --> 00:46:02,560
But this is a song about just my unconditional love for the people that I choose in my

750
00:46:02,560 --> 00:46:04,560
life.

751
00:46:04,560 --> 00:46:09,920
And I think it's one of those songs to where it's really moldable for a lot of situations.

752
00:46:09,920 --> 00:46:16,440
I've had people say, oh, this song reminds me about my mom or oh, this song reminds me about

753
00:46:16,440 --> 00:46:20,520
my boyfriend who's bipolar.

754
00:46:20,520 --> 00:46:29,400
Whatever it is, it just is a song about unconditional love between people who are not perfect.

755
00:46:29,400 --> 00:46:30,400
Fantastic.

756
00:46:30,400 --> 00:46:37,560
Well, Bonner, I really appreciate you coming on the show, stick around.

757
00:46:37,560 --> 00:46:41,800
We'll talk a little bit in the green room afterwards.

758
00:46:41,800 --> 00:46:48,920
But I am a big fan ever since I saw you four years ago, I've followed your music and I really

759
00:46:48,920 --> 00:46:50,320
hope you conquer the world.

760
00:46:50,320 --> 00:46:56,080
I think you're one of the best out there and it's a, it's, it's, it's a lot of fun for me

761
00:46:56,080 --> 00:46:59,320
just as a fan of your music to have you on the show.

762
00:46:59,320 --> 00:47:01,320
So I really appreciate your time.

763
00:47:01,320 --> 00:47:04,240
Well, thank you for saying that and hyping me up.

764
00:47:04,240 --> 00:47:06,280
Words of affirmation is my love language.

765
00:47:06,280 --> 00:47:08,280
So I really appreciate it.

766
00:47:08,280 --> 00:47:09,280
Right.

767
00:47:09,280 --> 00:47:10,800
And I'm happy to have come on.

768
00:47:10,800 --> 00:47:11,800
This is very fun.

769
00:47:11,800 --> 00:47:12,800
All right.

770
00:47:12,800 --> 00:47:19,440
That's Bonner Black and taking us out and the song is called either way here on the fan

771
00:47:19,440 --> 00:47:24,720
and power business hour, pocket business in the, in the, in the, in the out so the music

772
00:47:24,720 --> 00:47:31,720
industry with a Nashville independent artist, Bonner Black.

773
00:47:31,720 --> 00:47:41,600
Even when your eyes are cold, even when your words are cruel and digging too much, it

774
00:47:41,600 --> 00:47:42,600
doesn't matter.

775
00:47:42,600 --> 00:47:50,040
I won't let you run away, you say gold, but I will stay.

776
00:47:50,040 --> 00:47:53,920
You ask why, hey, it doesn't matter.

777
00:47:53,920 --> 00:48:04,400
You can be sweet as the smell of summer rain on fresh, card golden, bales of, hey,

778
00:48:04,400 --> 00:48:09,360
you can be mad as a level five hurricane.

779
00:48:09,360 --> 00:48:15,440
I would love you either way.

780
00:48:15,440 --> 00:48:20,400
It's not your fault that daddy's gone and you're who mama blames it on.

781
00:48:20,400 --> 00:48:25,880
You're learning to one learn the things it taught you.

782
00:48:25,880 --> 00:48:31,720
Some say it ain't worth the fight, that sounds nice, but it don't feel right to turn my back

783
00:48:31,720 --> 00:48:34,840
on who my heart belongs to.

784
00:48:34,840 --> 00:48:45,320
You can be sweet as the smell of summer rain on fresh, card golden, bales of, hey, you

785
00:48:45,320 --> 00:48:50,320
can be mad as a level five hurricane.

786
00:48:50,320 --> 00:48:55,200
I would love you either way.

787
00:48:55,200 --> 00:49:04,400
You can be gentle as a wind, pushing paint, rush clouds out west to turn red as the sun

788
00:49:04,400 --> 00:49:10,760
goes down on harsh earth and the desert's worst drought.

789
00:49:10,760 --> 00:49:14,080
I would love you either way.

790
00:49:14,080 --> 00:49:34,200
You can throw your keys down on the kitchen floor and cry in my arms till they get short

791
00:49:34,200 --> 00:49:39,600
and bring me my coffee in bed the next morning.

792
00:49:39,600 --> 00:49:43,200
Yesterday was just a bad day.

793
00:49:43,200 --> 00:49:53,240
I'll drive you to therapy and wait for you and the car will say you'd have a good heart

794
00:49:53,240 --> 00:49:57,320
to heart cause for a bad or a worse.

795
00:49:57,320 --> 00:50:04,880
For all that you are, I love you either way.

796
00:50:04,880 --> 00:50:27,960
I love you either way.

797
00:50:27,960 --> 00:50:33,280
My thanks to Nashville singer songwriter Bonner Black for that beautiful song and joining

798
00:50:33,280 --> 00:50:40,200
us on the show today talking about her business model and how she gets it done.

799
00:50:40,200 --> 00:50:46,360
Love how she incorporates birds into her merchandise and into her brand and of course that's

800
00:50:46,360 --> 00:50:51,560
the way she finished up that song if you caught that beautiful outro there with those nice

801
00:50:51,560 --> 00:50:53,600
nature elements at the end.

802
00:50:53,600 --> 00:50:55,360
Thank you guys very much for listening.

803
00:50:55,360 --> 00:51:01,120
If you found value in this podcast we would greatly appreciate a donation to our Albi

804
00:51:01,120 --> 00:51:03,120
Wallet.

805
00:51:03,120 --> 00:51:07,480
Hit it from your phone via Fountain or Podverse or podcast or True Fans however you are

806
00:51:07,480 --> 00:51:09,320
checking us out today.

807
00:51:09,320 --> 00:51:14,800
We will see you next Wednesday for another edition of the Phantom Power Music Hour.

808
00:51:14,800 --> 00:51:15,480
Thanks so much.

809
00:51:15,480 --> 00:51:25,480
[MUSIC]
