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(upbeat music)

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Hello everybody, welcome back to Phantom Power Music.

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This is the inaugural episode

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of the Phantom Power Artist Power.

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I was gonna do it as a business hour,

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but you know, if it's gonna be all about the artists

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and we're gonna be interviewing artists,

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then it should be called the artist hour.

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So, lo and behold, this is a new show for us.

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And we are really excited about having Mr. Joe Martin

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from Lancashire, Lancashire UK,

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I like every American, I'm screwing up

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all the pronunciations of beautiful British towns.

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I'm sure Joe will tell us how to properly pronounce it.

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But we're gonna be talking to Joe Martin

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about his journey into music, his journey into Bitcoin,

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about how somebody from the UK was able to develop

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a country sound and Americana sound,

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how he found his footing and all of that.

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And hopefully we'll be talking about Bitcoin and value

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for value and all that kind of fun stuff.

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But before we get into that,

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let's check out one of his songs,

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called Money for the Needy.

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We'll listen to the track and then we'll bring Joe into the show.

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So, thank you all for joining us.

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Let's check out this track by Joe Martin,

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called Money for the Needy, and then we'll bring him on.

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Let's check it out.

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(gentle guitar music)

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♪ He said money for the need ♪

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♪ He'd be to hear my story ♪

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♪ I wasn't mad like you not too long ago ♪

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♪ I said sorry sir, move out my way ♪

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♪ I got a need in it, I'm running late ♪

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♪ And I drove home by, didn't hesitate ♪

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♪ Or even looking in the eye ♪

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♪ I don't know why I did a stop while ♪

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♪ Hearing my heart even giving smiles ♪

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♪ Too cold up in my own life ♪

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♪ My job, my house, my kids, my wife ♪

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♪ I didn't need to give more kindness to be had ♪

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♪ And money for the need ♪

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♪ With the same old money, more than I got caught into the office ♪

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♪ I said sorry sir, we got to let you go ♪

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♪ I said so, it's when he hears means nothing ♪

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♪ Water my supposed to tear my wife and kids ♪

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♪ When I get back home ♪

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♪ So I stung the fat, the local bar ♪

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♪ I sat around till it got dark ♪

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♪ Bartender said, "This won'ts on me." ♪

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♪ I said I keep my pride, you can keep your your pitted ♪

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♪ 'Cause I need a broken, I'm no charity ♪

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♪ The same money for the need ♪

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♪ Wife and I will shout all night ♪

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♪ Keep the kids up, but with our fights ♪

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♪ About the most and the thing ♪

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♪ The most and the money ♪

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♪ I said money, try to do my best ♪

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♪ When she could do smell the whiskey on my bed ♪

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♪ Can see it in my eyes, I'd keep it up morning ♪

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♪ She called the children downstairs, they're in there ♪

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♪ Tracked them to the corner, lived in a blazing dust ♪

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♪ Linger than the knife ♪

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♪ And I was a limer on my hands and knees ♪

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♪ The crying I could hold and breathe ♪

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♪ I never thought this could ever happen to me ♪

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♪ Eventually I lost the house, I couldn't make the rent ♪

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♪ So I moved out to sofers, I've all friends ♪

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♪ And then a park ranch ♪

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♪ Well some people ain't got so much, I swear ♪

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♪ And give a damn or even care ♪

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♪ When I was holding up my hand, this color window ♪

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♪ And I said money for the need ♪

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♪ You came to hear my story ♪

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♪ I wasn't mad like you, not too long ago ♪

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♪ And he said, "Sover, sir, move out my way, I got a meeting in it ♪

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♪ Running late, then you drove on by, didn't hesitate ♪

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♪ And we've all been made in the hour ♪

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- All right, so that's money for the needy

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and on the line is Mr. Joe Martin.

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What's up, Joe? How are you, buddy?

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- I'm good to know. Thanks for having me. How are you doing?

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- I'm doing well for a Sunday afternoon in Nashville.

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Now tell me, how bad did I butcher?

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Is it Lancashire? Lancashire? Lancashire?

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What is it?

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- It's Lancashire, if you're from Lancashire,

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or it's Lancashire, if you're from the States.

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(laughing)

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- Lancashire?

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- You did fine, you did good.

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You did good.

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- Well, I'm from Mobile, it's Lancashire.

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- Yeah. - I love it.

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- Hey, I mean,

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I always love hearing artists such as yourself

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who aren't from here,

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really attaching themselves to Americana into country.

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So how did you get into it?

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Like take us back to the beginning of your,

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how you got into music and how you landed

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into Americana and Country.

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- Yeah, well, the kind of brief story is,

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I started doing music when I was really young,

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maybe about five or six years old,

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and I started singing lessons and piano lessons.

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And I studied with a great teacher

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and I did all the classical stuff first,

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which was a great foundation to start with.

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And then in my teens, I picked up the guitar

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for the first time, acoustic guitar.

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My dad plays guitar, so he taught me a few chords

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and that sort of got me on my way.

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And I'd always been fascinated with songwriting,

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and I knew I wanted to write songs,

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but I didn't really have enough life experience

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in my teens to write anything worth listening to.

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- It was hard break songs, right?

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- Yeah, yeah, so.

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And then I was kind of writing kind of focus stuff.

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And I mean, I was influenced heavily,

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I listened to my parents record collection,

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which was like all '60s and '70s stuff.

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But it was really when I was sort of 18, 19,

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and had enough to music college

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that I really got into country music properly.

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And that was through the show Nashville,

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which I'm sure you--

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(laughing)

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- Actually, it's funny 'cause a lot of like UK artists

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that are in the country seeing they all cite

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that show as being a big moment to them, to get into it.

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Like more of the modern country, especially.

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So that's really what got me hooked.

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And then I started discovering new

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a more contemporary country artist and writing in that style.

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And I love the lyric side of it.

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I'm a lyricist, and I love the storytelling.

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And really like the storytelling

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that's kind of very plain English, no fancy words,

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but they tell a really detailed and descriptive

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and compelling story.

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And that's what I loved about it.

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And then, you know, ever since watching the show,

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I was watching it every week religiously

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and I wanted to go out to Nashville.

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So as soon as I finished college, I was like,

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right, I'm gonna go.

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And I went out there for the first time in 2016.

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Didn't know anyone or anything like that.

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And I loved it.

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And then the next year, I got a message from the Bluebird Cafe,

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'cause I've given a friend of mine a demo tape to take in.

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- Yeah.

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- CD.

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(laughing)

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- So I did it.

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- Take in.

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And they got in touch with me.

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And I thought it was a joke or something.

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I was like, I've forgotten that I'd given it to this CD.

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This was my friend Terry, who I stayed with

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in my first trip out there, family friend.

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And then, no, it was legit.

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So I was like, all right, I've gotta go back.

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- Yeah.

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- So I went back and played the show at the Bluebird

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and met some more cool people and, you know,

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had another great trip.

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And then I went out for the last time in 2018.

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And yeah, ever since I've been, you know, writing

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and like, gigging mainly over here in the UK.

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And I've done a few gigs in Europe recently,

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but it's mainly been the UK.

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And...

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- Yeah, you were just over in Holland last weekend, weren't you?

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- Yeah, yeah, a few gigs in Holland, the Netherlands.

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And that was support in another band.

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- Oh good.

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- There were good numbers, you know,

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there were good shows, you know,

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good crowds to play in front of them.

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- Yeah, yeah, yeah.

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- One of those, those guys.

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- It's funny that you mentioned the show Nashville

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because a lot of people who have been here for, you know,

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10, 15, 20 years or longer, their whole life,

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like they say it's that show that really

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pushed Nashville to the forefront of music in the States.

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I mean, it's always been music city, right?

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And actually it was Queen Victoria,

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who named it music city, who gave it to nickname.

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- All right, to know that.

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- Yeah, there was an African American gospel group

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that came over and dammit, forgive me

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because I forget the name of the university

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that they were from here in Nashville,

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but they went over and sung for the Queen and she was

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enthralled in named it music city.

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But yeah, the show Nashville kind of has like a dirty

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connotation to it, like everybody knows that's the reason why

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it, why the city kind of took off.

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But I will tell you from a personal perspective,

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like during the pandemic, that was my,

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like I watched every episode of that

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and I watched every episode of Tiger King.

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- Right, like no shame, right?

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- I don't know what the hell, I have nothing to do.

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But dude, you have the vibe of it down.

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I love the point that you were just making about lyrics

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because the story you tell in Money for the Needy,

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the song we just heard is absolutely right on

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and it's very synonymous still with what's going on right now.

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Not over here with the economy over here,

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but I'm sure it's the same in the UK.

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But also with born to die young,

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like just great lyrics and great storytelling.

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So I agree with you, like you are passionate about the lyrics

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and you do a hell of a job with them

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and you nailed the vibe too.

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Like you got a good Americana Laurel Canyon Nashville music vibe.

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So kudos man, nice job.

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- Yeah, I've tried to,

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well, I've drawn from all my influences,

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which is yeah, that Laurel Canyon sound,

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and I'm a big James Taylor fan

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and I'm a King fan all that stuff.

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But I've tried to kind of put my own stamp on it

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and I don't try and write from an American perspective.

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I write about universal topic anyone can relate to.

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- You can't write from a perspective that isn't your own

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in Be Be honest.

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- I'm so good to try and it doesn't work if you don't live

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that life, I think.

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- Yeah, I mean, it would be like if I tried to write songs

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about being a woman, it wouldn't stick.

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- Yeah, 'cause I don't, I don't, right?

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I'm like, I have an idea 'cause I'm married.

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(laughing)

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Yeah, I miss.

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So let me ask you, just from my years of writing

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and from the work that I did in LA

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and the work that I've done here,

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as far as your writing process goes,

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do you write lyrics first or do you write music first?

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- I never know, that's one's a discussion

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'cause it's everything really.

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I sometimes write the lyrics first

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or sometimes write the melody first.

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I think it's best when both come together to be honest.

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- Yeah.

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- Well, that's quite rare, but I don't really know.

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I think if I, if I'm going into a co-write,

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I will have a few ideas, a lyrical ideas mainly.

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- Yeah.

257
00:13:33,480 --> 00:13:36,880
- There's like a theme to write about

258
00:13:36,880 --> 00:13:40,360
and maybe the hook, like the chorus hook,

259
00:13:40,360 --> 00:13:41,200
that's the thing in Nashville,

260
00:13:41,200 --> 00:13:42,760
I feel like a lot of the time I've written out there

261
00:13:42,760 --> 00:13:46,560
with people, they start like a clever turn of phrase.

262
00:13:47,000 --> 00:13:48,320
That's kind of a common turn of phrase,

263
00:13:48,320 --> 00:13:51,080
they twisted it round, but they've done something clever with it.

264
00:13:51,080 --> 00:13:53,440
And then you kind of like working back,

265
00:13:53,440 --> 00:13:55,960
like piecing the puzzle together from there.

266
00:13:55,960 --> 00:13:56,800
- Yeah.

267
00:13:56,800 --> 00:13:57,480
- That's great in a co-write,

268
00:13:57,480 --> 00:14:00,760
'cause that's just a good anchor to start from.

269
00:14:00,760 --> 00:14:02,320
But you've got a bit more freedom when you're writing

270
00:14:02,320 --> 00:14:05,520
on your own, to how you go about it, where you start.

271
00:14:05,520 --> 00:14:06,360
- Yeah.

272
00:14:06,360 --> 00:14:09,720
- I quite like writing without an instrument.

273
00:14:09,720 --> 00:14:11,240
I don't do enough of that.

274
00:14:11,240 --> 00:14:12,120
- Really?

275
00:14:12,120 --> 00:14:15,200
- Yeah, like I think my best ideas come when I've not got

276
00:14:15,200 --> 00:14:17,360
a guitar or my hand, or a piano or anything,

277
00:14:17,360 --> 00:14:19,280
it's like when I'm driving somewhere

278
00:14:19,280 --> 00:14:22,040
or doing some sort of mundane task,

279
00:14:22,040 --> 00:14:23,400
and I'm either listening to music

280
00:14:23,400 --> 00:14:24,680
or I've just been listening to music

281
00:14:24,680 --> 00:14:26,920
and there's ideas going around in my head.

282
00:14:26,920 --> 00:14:30,120
Because you're not kind of soon,

283
00:14:30,120 --> 00:14:31,640
I feel as soon as you pick up an instrument,

284
00:14:31,640 --> 00:14:33,800
sometimes that can constrain you a bit.

285
00:14:33,800 --> 00:14:36,560
It that directs the melody rather than the melody

286
00:14:36,560 --> 00:14:38,840
finding its own path.

287
00:14:38,840 --> 00:14:41,360
- So, yeah, that's a great point.

288
00:14:41,360 --> 00:14:42,520
That's a great point.

289
00:14:42,520 --> 00:14:46,680
- Yeah, I have, I mean, I've pretty much retired

290
00:14:46,680 --> 00:14:51,080
from writing, so to speak, but I was always a music first,

291
00:14:51,080 --> 00:14:53,040
type of thing, 'cause I always wanted to know

292
00:14:53,040 --> 00:14:55,600
like where the beat was gonna fall,

293
00:14:55,600 --> 00:14:58,600
and then like once I had the music done,

294
00:14:58,600 --> 00:15:01,040
then I would be able to slip the lyrics into the process.

295
00:15:01,040 --> 00:15:02,280
And I don't know if it's right or it's wrong,

296
00:15:02,280 --> 00:15:06,520
it just works for me, but I've always enjoyed asking

297
00:15:06,520 --> 00:15:08,200
other musicians and other songwriters,

298
00:15:08,200 --> 00:15:09,720
"Hey, are you music first or are you lyric first?"

299
00:15:09,720 --> 00:15:11,640
But you're the, honestly, man, you're the first person

300
00:15:11,640 --> 00:15:14,440
I've ever spoken to who's like, "Yeah, sometimes it's like,

301
00:15:14,440 --> 00:15:19,440
I don't even, like, I like not having an instrument around me."

302
00:15:19,440 --> 00:15:20,920
That's an interesting perspective.

303
00:15:20,920 --> 00:15:22,680
I hadn't thought of it that way.

304
00:15:22,680 --> 00:15:27,680
So, yeah, tell me, like the co-writing thing,

305
00:15:27,680 --> 00:15:30,520
co-writing here in Nashville is huge, right?

306
00:15:30,520 --> 00:15:33,080
Like for those who don't know, for those who are listening,

307
00:15:33,080 --> 00:15:35,520
like you get together with two or three people,

308
00:15:35,520 --> 00:15:39,200
somebody's got an idea, you pound out a song in three hours,

309
00:15:39,200 --> 00:15:42,360
and then you jump across town and you do another co-writing, right?

310
00:15:42,360 --> 00:15:44,200
- Yeah. - Yeah.

311
00:15:44,200 --> 00:15:46,560
Are you doing that over in the UK?

312
00:15:46,560 --> 00:15:48,000
Are you doing it the Zoom?

313
00:15:48,000 --> 00:15:49,720
Like how are you doing it?

314
00:15:49,720 --> 00:15:51,480
- There was a bit of a co-writing thing over here,

315
00:15:51,480 --> 00:15:54,720
but nowhere near the same level is in Nashville.

316
00:15:54,720 --> 00:15:57,680
Yeah, I found it really interesting.

317
00:15:57,680 --> 00:15:59,920
There were some people that I wrote without that

318
00:15:59,920 --> 00:16:02,240
that said they'd only ever done co-writes,

319
00:16:02,240 --> 00:16:03,360
like they'd never written on their own,

320
00:16:03,360 --> 00:16:04,800
which I found really interesting.

321
00:16:04,800 --> 00:16:08,040
But no, it's crazy.

322
00:16:08,040 --> 00:16:10,800
Like over there, you can even,

323
00:16:10,800 --> 00:16:14,720
I think I even wrote my song with my Uber driver.

324
00:16:14,720 --> 00:16:17,600
Not while I was getting taken somewhere.

325
00:16:17,600 --> 00:16:19,320
(laughing)

326
00:16:19,320 --> 00:16:21,600
But he was like, "Oh, I write songs as well, are we?"

327
00:16:21,600 --> 00:16:23,240
Yeah, but you can write a song,

328
00:16:23,240 --> 00:16:25,480
you just, the guy that's pulling your pint at the bars,

329
00:16:25,480 --> 00:16:28,320
probably a songwriter, and you throw a stone,

330
00:16:28,320 --> 00:16:30,000
you hit a songwriter, it's so--

331
00:16:30,000 --> 00:16:33,760
- Yeah, it'll hit two songwriters before it hits the ground.

332
00:16:33,760 --> 00:16:35,680
- Yeah. - It's great.

333
00:16:35,680 --> 00:16:36,520
- But that's funny.

334
00:16:36,520 --> 00:16:39,640
That's funny now, you get picked up at the airport

335
00:16:39,640 --> 00:16:41,000
from an Uber driver and you're like,

336
00:16:41,000 --> 00:16:42,560
"Hey man, take me over to Grimeys,

337
00:16:42,560 --> 00:16:44,760
and we got 20 minutes, let's write a hook."

338
00:16:44,760 --> 00:16:46,520
(laughing)

339
00:16:46,520 --> 00:16:47,360
- Exactly, no.

340
00:16:47,360 --> 00:16:51,520
- It's crazy, I asked some great co-writes out there,

341
00:16:51,520 --> 00:16:54,600
and the thing about it out there is it's like,

342
00:16:54,600 --> 00:16:57,560
you could meet someone for the first time

343
00:16:57,560 --> 00:16:59,040
and you're into a co-writing session,

344
00:16:59,040 --> 00:17:00,640
and it doesn't feel weird.

345
00:17:00,640 --> 00:17:02,640
Whereas over here, I feel like if you were just to write

346
00:17:02,640 --> 00:17:04,800
with someone that you'd never really met or got to know,

347
00:17:04,800 --> 00:17:06,280
it would be kind of strange,

348
00:17:06,280 --> 00:17:07,960
but over there, it's just like normal.

349
00:17:07,960 --> 00:17:10,800
I've written a few songs of people

350
00:17:10,800 --> 00:17:12,080
that I met for the first time

351
00:17:12,080 --> 00:17:15,880
and got some good songs out of it as well, so.

352
00:17:15,880 --> 00:17:17,880
- Well here's something I just thought about.

353
00:17:17,880 --> 00:17:21,840
Have you found that writing with American writers

354
00:17:21,840 --> 00:17:25,800
is a bit more honest and forgive me for these adjectives,

355
00:17:25,800 --> 00:17:28,160
but is a bit more honest and soul-searching

356
00:17:28,160 --> 00:17:31,520
than writing with somebody from the UK or Europe,

357
00:17:31,520 --> 00:17:35,440
where culturally, folks from the UK

358
00:17:35,440 --> 00:17:38,800
and Europe, they tend to hold in a little bit more

359
00:17:38,800 --> 00:17:40,520
about their personal lives, right?

360
00:17:40,520 --> 00:17:43,320
Whereas you meet an American for the first time

361
00:17:43,320 --> 00:17:45,360
and in 15 minutes they'll be like,

362
00:17:45,360 --> 00:17:48,280
"Well, you know, I'm an alcoholic, I got three kids in Denver,

363
00:17:48,280 --> 00:17:50,440
and I lost my job last week,

364
00:17:50,440 --> 00:17:52,600
and that got damn with the plummet."

365
00:17:52,600 --> 00:17:55,880
The toilets leaking, Americans will tell you everything.

366
00:17:55,880 --> 00:17:59,360
- Yeah, to be fair, maybe there are a bit less reserved

367
00:17:59,360 --> 00:18:03,400
about Tony that you've got a bad idea, which is good in songwriting.

368
00:18:03,400 --> 00:18:07,440
You need to just like cut the crap and just get to the goods,

369
00:18:07,440 --> 00:18:09,880
feel to throw the bad ideas and not be afraid of saying

370
00:18:09,880 --> 00:18:11,080
that it's a bad idea,

371
00:18:11,080 --> 00:18:14,520
whereas we're a bit too polite over here about that.

372
00:18:14,520 --> 00:18:16,280
But to be honest, I've not written enough

373
00:18:16,280 --> 00:18:19,040
with people over here to actually make it fair comparison,

374
00:18:19,040 --> 00:18:21,760
'cause most of my co-writes have actually been

375
00:18:21,760 --> 00:18:22,960
when I've been in Nashville,

376
00:18:22,960 --> 00:18:26,600
so 'cause I just plaque them in when I'm over there.

377
00:18:26,600 --> 00:18:27,440
- Yeah.

378
00:18:27,440 --> 00:18:32,520
Are you doing any co-writes still with folks over here?

379
00:18:32,520 --> 00:18:34,840
Are you doing it via Zoom right now or?

380
00:18:34,840 --> 00:18:36,800
- No, I've only ever done one Zoom right,

381
00:18:36,800 --> 00:18:38,040
and I didn't like it.

382
00:18:38,040 --> 00:18:39,720
I really do. - Oh yeah.

383
00:18:39,720 --> 00:18:42,040
- Yeah, just could not get the connection.

384
00:18:42,040 --> 00:18:44,680
It's not the same as being in the room with a person.

385
00:18:44,680 --> 00:18:47,480
And maybe it was just, I don't know, a bad experience,

386
00:18:47,480 --> 00:18:49,680
but I was like, no, I'm not a fan of this.

387
00:18:49,680 --> 00:18:52,320
- I'm worth it.

388
00:18:52,320 --> 00:18:54,960
- Yeah, it was okay, so we talked about writing.

389
00:18:54,960 --> 00:18:56,360
Now let's talk about recording.

390
00:18:56,360 --> 00:18:59,800
Where do you do your tracking now?

391
00:18:59,800 --> 00:19:00,640
Are you tracking at home?

392
00:19:00,640 --> 00:19:01,800
Are you tracking in studios?

393
00:19:01,800 --> 00:19:04,640
Or where do you do the bulkier work?

394
00:19:04,640 --> 00:19:06,480
- So it changes every time.

395
00:19:06,480 --> 00:19:09,640
Like, I kind of want that every time I record something new,

396
00:19:09,640 --> 00:19:12,360
I want it to be somewhere different,

397
00:19:12,360 --> 00:19:16,000
and I want someone different to mix it as well.

398
00:19:16,000 --> 00:19:19,840
Just because, I don't know,

399
00:19:19,840 --> 00:19:21,400
I wanna try and get a different sound

400
00:19:21,400 --> 00:19:23,560
out of every new release that I do.

401
00:19:23,560 --> 00:19:27,520
But the album that I just done,

402
00:19:27,520 --> 00:19:30,640
I was looking up to, well, I did half of it,

403
00:19:30,640 --> 00:19:34,280
I did the rhythm section at the bass player

404
00:19:34,280 --> 00:19:37,920
that I would go out with sometimes at his studio.

405
00:19:37,920 --> 00:19:41,240
So we did all the drums and bass, some of the guitar

406
00:19:41,240 --> 00:19:44,080
at his studio, and the rest was done at my manager's studio.

407
00:19:44,080 --> 00:19:45,760
He's got home studio.

408
00:19:45,760 --> 00:19:46,600
- Okay.

409
00:19:46,600 --> 00:19:48,400
- And he's got some gorgeous microphones and everything,

410
00:19:48,400 --> 00:19:52,960
and he just let me do things in my own pace,

411
00:19:52,960 --> 00:19:55,240
and for free as well, which helped a lot.

412
00:19:55,240 --> 00:19:56,800
- Oh God, yeah, that's huge.

413
00:19:56,800 --> 00:19:59,320
Now, you're talking about the record,

414
00:19:59,320 --> 00:20:01,080
empty passenger seat, right?

415
00:20:01,080 --> 00:20:01,920
- Yeah, yeah.

416
00:20:01,920 --> 00:20:03,120
- Okay, cool, yeah.

417
00:20:03,120 --> 00:20:06,080
- So that was great because it kind of,

418
00:20:06,080 --> 00:20:07,480
I feel like in the studio,

419
00:20:07,480 --> 00:20:11,280
you do need a certain time pressure to get things done,

420
00:20:11,280 --> 00:20:12,840
or you could just be sat round,

421
00:20:12,840 --> 00:20:16,160
just at take 1,200 and whatever,

422
00:20:16,160 --> 00:20:17,400
just keep going over and over,

423
00:20:17,400 --> 00:20:19,200
and you can't decide what you wanna do.

424
00:20:19,200 --> 00:20:21,520
So when you're looking at the clock,

425
00:20:21,520 --> 00:20:22,720
and you've got a bit of time pressure,

426
00:20:22,720 --> 00:20:26,000
it does kind of, it's good for making decisions.

427
00:20:26,000 --> 00:20:29,280
So I felt that that worked well for the rhythm section,

428
00:20:29,280 --> 00:20:30,760
but then when it came to me,

429
00:20:30,760 --> 00:20:32,800
laying down my vocal parts and stuff,

430
00:20:32,800 --> 00:20:35,800
I had the freedom to just try a lot of different things,

431
00:20:35,800 --> 00:20:37,080
and just be really relaxed.

432
00:20:37,080 --> 00:20:38,520
And I thought that worked well.

433
00:20:38,520 --> 00:20:42,560
I thought that was a good compromise of recording style.

434
00:20:42,560 --> 00:20:46,160
- Yeah, you can spend, God,

435
00:20:46,160 --> 00:20:49,600
you can spend hours, days doing guitar parts, right?

436
00:20:49,600 --> 00:20:53,320
And at some point, you just gotta go good enough,

437
00:20:53,320 --> 00:20:54,680
it works, right?

438
00:20:54,680 --> 00:20:55,520
- Yeah.

439
00:20:55,520 --> 00:20:57,240
- And I don't mean that in the sense that

440
00:20:57,240 --> 00:21:00,520
pro tools can clean it up, but like,

441
00:21:00,520 --> 00:21:04,760
'cause you can sit there and come up with six great parts

442
00:21:04,760 --> 00:21:06,640
for the same thing, and it's, you know,

443
00:21:06,640 --> 00:21:08,640
but at the end of the day, for me personally,

444
00:21:08,640 --> 00:21:10,720
like it's always gonna be about the lyrics and the vocal,

445
00:21:10,720 --> 00:21:12,120
'cause it's always gonna be about the story.

446
00:21:12,120 --> 00:21:13,960
I don't care what genre you're in.

447
00:21:13,960 --> 00:21:16,400
I mean, of course, lyrics and the story are top

448
00:21:16,400 --> 00:21:18,240
when it comes to Americana and Country.

449
00:21:18,240 --> 00:21:21,960
Yeah, I mean, you can waste so much time in the studio,

450
00:21:21,960 --> 00:21:23,160
it's not even funny.

451
00:21:23,160 --> 00:21:26,760
- Yeah, and I'm a big fan of recording everything together,

452
00:21:26,760 --> 00:21:28,560
if you can't, if you can get away with it,

453
00:21:28,560 --> 00:21:30,240
and you've got the space to do it.

454
00:21:30,240 --> 00:21:31,080
- Yeah.

455
00:21:31,080 --> 00:21:33,160
- This is like when the musicians are vibing off each other,

456
00:21:33,160 --> 00:21:35,920
and you've just got an energy that you can't capture

457
00:21:35,920 --> 00:21:37,840
when you multitrack things.

458
00:21:37,840 --> 00:21:38,680
- Yeah.

459
00:21:38,680 --> 00:21:41,720
- I'm a big fan, it saves time, saves money,

460
00:21:41,720 --> 00:21:44,880
and I think you get a better, you know, result at the end.

461
00:21:44,880 --> 00:21:47,320
- Yeah, I agree with you.

462
00:21:47,320 --> 00:21:49,280
I mean, I'm old school, you know,

463
00:21:49,280 --> 00:21:51,840
I mean, I started when everything was,

464
00:21:51,840 --> 00:21:53,560
was being recorded to tape.

465
00:21:54,640 --> 00:21:57,800
I was in Los Angeles when the transition was being made

466
00:21:57,800 --> 00:22:00,200
from tape over to Pro Tools,

467
00:22:00,200 --> 00:22:03,080
and it was fascinating to see like Ocean Way and Capital,

468
00:22:03,080 --> 00:22:06,600
and a lot of these studios like start to lose revenue.

469
00:22:06,600 --> 00:22:09,040
And I mean, you know, the big ones are still around,

470
00:22:09,040 --> 00:22:11,680
but a lot of the smaller ones went under,

471
00:22:11,680 --> 00:22:14,840
and there's a lot of benefit, of course,

472
00:22:14,840 --> 00:22:16,000
to do an everything digital,

473
00:22:16,000 --> 00:22:21,000
but one of, to me, one of the biggest losses in that whole thing

474
00:22:21,560 --> 00:22:25,840
is the live feel of it, you know,

475
00:22:25,840 --> 00:22:28,760
just what you were just recording of.

476
00:22:28,760 --> 00:22:32,280
And I still prefer the warmth of tape,

477
00:22:32,280 --> 00:22:35,400
but it's, you know, in so many respects,

478
00:22:35,400 --> 00:22:37,440
it's cost prohibitive now, you know.

479
00:22:37,440 --> 00:22:38,280
- I know that's the thing.

480
00:22:38,280 --> 00:22:40,200
I really wanna record to tape at some point,

481
00:22:40,200 --> 00:22:43,600
but like you said, it's whether I can validate the cost of it,

482
00:22:43,600 --> 00:22:45,720
and all that stuff.

483
00:22:45,720 --> 00:22:46,720
- Yeah.

484
00:22:46,720 --> 00:22:47,560
- Yeah.

485
00:22:47,560 --> 00:22:48,400
- The hassle.

486
00:22:48,400 --> 00:22:50,200
- Yeah, it'll, yeah, it'll, it'll,

487
00:22:51,200 --> 00:22:53,600
I mean, you better be on your game,

488
00:22:53,600 --> 00:22:56,920
you know, like you better have your parts, you know, down,

489
00:22:56,920 --> 00:22:59,320
you know, have a really good idea because,

490
00:22:59,320 --> 00:23:01,280
- Yeah, I didn't say.

491
00:23:01,280 --> 00:23:04,040
- Yeah, I mean, tape doesn't lie, man, you know,

492
00:23:04,040 --> 00:23:06,960
I mean, you know, you get some hotshot who just thinks

493
00:23:06,960 --> 00:23:08,680
that they're, that they're amazing,

494
00:23:08,680 --> 00:23:13,680
and, and you can fix a lot of their sloppy crap in pro tools,

495
00:23:13,680 --> 00:23:18,400
but, they lay it down on tape and they suck,

496
00:23:18,400 --> 00:23:20,280
tape doesn't lie, you know?

497
00:23:20,280 --> 00:23:25,280
So, well, let's, let's talk about how you and I really

498
00:23:25,280 --> 00:23:29,600
have found each other, and that's, you know, wave lake,

499
00:23:29,600 --> 00:23:32,880
and, and Bitcoin and value for value.

500
00:23:32,880 --> 00:23:37,920
And of course, and then we'll segue into what you got going on,

501
00:23:37,920 --> 00:23:40,120
with your latest single, which is a,

502
00:23:40,120 --> 00:23:42,760
not only is it a great song,

503
00:23:42,760 --> 00:23:46,560
but it's also a brilliant marketing idea on your part.

504
00:23:47,560 --> 00:23:52,560
But tell me how you got into Bitcoin and value for value

505
00:23:52,560 --> 00:23:57,800
and wave lake, like just get, give me the, the start of it all.

506
00:23:57,800 --> 00:24:01,880
- Yeah, so I've, I've been interested in,

507
00:24:01,880 --> 00:24:04,680
in Bitcoin for a while, and I've been kind of,

508
00:24:04,680 --> 00:24:06,760
listening to a lot of podcasts,

509
00:24:06,760 --> 00:24:10,600
and I've been watching from the sidelines that, you know,

510
00:24:10,600 --> 00:24:13,400
like the lightning network grow and all that kind of stuff,

511
00:24:13,400 --> 00:24:17,280
in mature, and I kept hearing that,

512
00:24:17,280 --> 00:24:21,760
this value for value term being used on these podcasts.

513
00:24:21,760 --> 00:24:25,320
I think the first one I heard it was the Kevin Rook podcast

514
00:24:25,320 --> 00:24:28,040
that covers everything, lightning related.

515
00:24:28,040 --> 00:24:31,480
And, and then I got the fountain app,

516
00:24:31,480 --> 00:24:34,680
and thought that was, you know, great experience

517
00:24:34,680 --> 00:24:38,160
and started zapping, sending sets to these podcasts

518
00:24:38,160 --> 00:24:40,040
that I was listening to.

519
00:24:40,040 --> 00:24:42,240
And then I was kind of thinking like,

520
00:24:42,240 --> 00:24:44,480
I feel like I'm missing out here.

521
00:24:44,480 --> 00:24:47,200
I can't, well, I thought, is there not something similar

522
00:24:47,200 --> 00:24:48,480
but for music?

523
00:24:48,480 --> 00:24:50,480
'Cause I couldn't find anything that was similar

524
00:24:50,480 --> 00:24:51,800
to fountain for music.

525
00:24:51,800 --> 00:24:56,440
And I thought, right, well, the next song I'm gonna put out,

526
00:24:56,440 --> 00:25:01,440
I wanna, I'm gonna put it out as a podcast episode on fountain.

527
00:25:01,440 --> 00:25:03,520
And to see what happens.

528
00:25:03,520 --> 00:25:06,440
And I remember reaching out to Kevin,

529
00:25:06,440 --> 00:25:09,280
and other people and said, you know,

530
00:25:09,280 --> 00:25:10,800
do you think this is a good idea?

531
00:25:10,800 --> 00:25:12,920
Just asking their opinion, they said, yeah, like,

532
00:25:12,920 --> 00:25:14,400
there's nothing stopping you from doing it.

533
00:25:14,400 --> 00:25:17,400
It's RSS, it's open, it's just an MP3 file,

534
00:25:17,400 --> 00:25:20,000
you can upload whatever you want, basically.

535
00:25:20,000 --> 00:25:23,120
So I did that and I posted it to stack a news,

536
00:25:23,120 --> 00:25:25,720
which is kind of like, I don't know.

537
00:25:25,720 --> 00:25:27,640
- Stacker news?

538
00:25:27,640 --> 00:25:28,640
- Stacker news, yeah.

539
00:25:28,640 --> 00:25:30,880
- Yeah, yeah, I just signed up for them recently.

540
00:25:30,880 --> 00:25:32,640
Okay, yeah, good idea.

541
00:25:32,640 --> 00:25:34,560
- Yeah, and I just posted the idea on that.

542
00:25:34,560 --> 00:25:36,760
And people love the idea.

543
00:25:36,760 --> 00:25:41,360
And I don't know, I probably made like 80 or 100 pounds

544
00:25:41,360 --> 00:25:44,320
like in the first couple of weeks of the song being out.

545
00:25:44,320 --> 00:25:45,960
And that was like, that blew my mind

546
00:25:45,960 --> 00:25:49,800
because I hadn't really made anything

547
00:25:49,800 --> 00:25:52,760
from streaming services for that.

548
00:25:52,760 --> 00:25:57,760
And not only that, but the money goes straight into your count,

549
00:25:57,760 --> 00:26:00,760
well, into your wallet, and then you can just send that

550
00:26:00,760 --> 00:26:01,560
wherever you want.

551
00:26:01,560 --> 00:26:04,600
And I was like, okay, this is great.

552
00:26:04,600 --> 00:26:08,720
And then shortly after that,

553
00:26:08,720 --> 00:26:13,720
Sam from Wavelake reached out and said that they're building

554
00:26:13,720 --> 00:26:17,960
this platform, but for music and I was like, right,

555
00:26:17,960 --> 00:26:19,920
well, that's what I was wondering.

556
00:26:19,920 --> 00:26:21,280
That was what I was looking for when I,

557
00:26:21,280 --> 00:26:23,640
before I decided to put it up on Fountain.

558
00:26:23,640 --> 00:26:27,000
So I jumped on the very earliest version of that

559
00:26:27,000 --> 00:26:29,160
that they opened up to people.

560
00:26:29,160 --> 00:26:34,160
And yeah, like, I was like, right, okay, from now on,

561
00:26:34,160 --> 00:26:36,960
I'm just gonna release stuff early on Wavelake

562
00:26:36,960 --> 00:26:38,440
and I'm gonna embrace it

563
00:26:38,440 --> 00:26:40,440
and I'm gonna announce to everyone that

564
00:26:40,440 --> 00:26:43,880
if they wanna listen to my music early, head to Wavelake.

565
00:26:43,880 --> 00:26:46,520
I think I put my live album on Wavelake

566
00:26:46,520 --> 00:26:48,560
because I was selling that just through my website

567
00:26:48,560 --> 00:26:51,720
because so prior to my studio album,

568
00:26:51,720 --> 00:26:54,600
I released a live album, which basically essentially

569
00:26:54,600 --> 00:26:57,800
was to raise the funds to put towards the studio album.

570
00:26:57,800 --> 00:27:01,480
So I only had physical copies of that

571
00:27:01,480 --> 00:27:04,000
because I was like, if I put this on Spotify,

572
00:27:04,000 --> 00:27:06,280
like that's not the point, like the point is people

573
00:27:06,280 --> 00:27:09,680
have to buy a physical copy if they want to support me.

574
00:27:09,680 --> 00:27:13,840
So, and then, so after the studio album was recorded

575
00:27:13,840 --> 00:27:15,800
and everything, I then put that up on Wavelake

576
00:27:15,800 --> 00:27:18,480
but I've not put it on Spotify, I'm not going to.

577
00:27:18,480 --> 00:27:22,040
So, like, so there's gonna be things that I do,

578
00:27:22,040 --> 00:27:23,800
I might do an extended album in the future

579
00:27:23,800 --> 00:27:25,520
and I'll put the extended version on Wavelake

580
00:27:25,520 --> 00:27:27,440
and I won't put it on Spotify

581
00:27:27,440 --> 00:27:29,000
and I'll be releasing everything early on Wavelake

582
00:27:29,000 --> 00:27:30,400
because I think it's good,

583
00:27:30,400 --> 00:27:32,440
and I wanna encourage other artists to do the same

584
00:27:32,440 --> 00:27:36,800
where, you know, because it's gotta have to come from the artist

585
00:27:36,800 --> 00:27:40,280
first to direct people and their fans over to Wavelake

586
00:27:40,280 --> 00:27:42,880
'cause there's not much of an incentive for the listener,

587
00:27:42,880 --> 00:27:44,800
the consumer of the music to switch

588
00:27:44,800 --> 00:27:46,600
but there is a big incentive for the producer,

589
00:27:46,600 --> 00:27:50,760
the music to try and get their fans over on Wavelake.

590
00:27:50,760 --> 00:27:53,440
- Yeah, wow.

591
00:27:53,440 --> 00:27:58,440
So you got into this before Wavelake and Wavelake found you.

592
00:28:00,240 --> 00:28:01,480
- Yeah. - Yeah.

593
00:28:01,480 --> 00:28:03,400
- You're old school, dude.

594
00:28:03,400 --> 00:28:06,480
- Well, it's crazy how fast things move right

595
00:28:06,480 --> 00:28:08,400
because this was only a year ago

596
00:28:08,400 --> 00:28:11,600
that I had the song out and Wavelake,

597
00:28:11,600 --> 00:28:13,600
the main sort of platform came out in January,

598
00:28:13,600 --> 00:28:14,840
I think, of this year.

599
00:28:14,840 --> 00:28:18,120
So, if you see how far it's come in a year,

600
00:28:18,120 --> 00:28:21,360
it's just insane.

601
00:28:21,360 --> 00:28:25,960
And I don't know if you've had Charles to play with the iOS app

602
00:28:25,960 --> 00:28:27,120
that they've been...

603
00:28:27,120 --> 00:28:27,960
- I'm on it, I'm on it, enjoy it,

604
00:28:27,960 --> 00:28:30,200
but my wife tells me it works great.

605
00:28:30,200 --> 00:28:31,040
- Yeah.

606
00:28:31,040 --> 00:28:32,200
(laughing)

607
00:28:32,200 --> 00:28:33,600
- Yeah, I'm on it, I'm on it, I'm on it.

608
00:28:33,600 --> 00:28:34,760
- Yeah, I am, right on.

609
00:28:34,760 --> 00:28:39,120
- But yeah, it's just incredible how fast it's moving.

610
00:28:39,120 --> 00:28:42,600
And even the amount of tracks that have been uploaded

611
00:28:42,600 --> 00:28:45,200
on a daily basis now is kind of going,

612
00:28:45,200 --> 00:28:47,160
looks like it's going as financial.

613
00:28:47,160 --> 00:28:48,320
So that's great.

614
00:28:48,320 --> 00:28:49,160
- Yeah.

615
00:28:49,160 --> 00:28:50,720
- That's the point, it's already good.

616
00:28:50,720 --> 00:28:52,480
- It's really fascinating.

617
00:28:52,480 --> 00:28:55,080
I think, you know, we needed somebody like Wavelake

618
00:28:55,080 --> 00:28:59,520
to come along and really create the opportunity

619
00:28:59,520 --> 00:29:01,240
for artists such as yourselves.

620
00:29:01,240 --> 00:29:06,240
I mean, we know that it's kind of happening in the Ethereum space

621
00:29:06,240 --> 00:29:09,440
and that's a different show altogether.

622
00:29:09,440 --> 00:29:10,760
You know, we could talk about that.

623
00:29:10,760 --> 00:29:12,000
You know, I'll put some.

624
00:29:12,000 --> 00:29:13,720
- I do, I don't follow any.

625
00:29:13,720 --> 00:29:15,560
- Yeah, and I don't play, I mean, you know,

626
00:29:15,560 --> 00:29:19,280
I know just enough to know that I'm not gonna get involved

627
00:29:19,280 --> 00:29:20,120
in that.

628
00:29:20,120 --> 00:29:25,120
But I love the strategy that you have there,

629
00:29:25,120 --> 00:29:28,040
like, you know, going in the Bitcoin space first

630
00:29:28,040 --> 00:29:32,440
and then, you know, releasing it out on the traditional DSPs.

631
00:29:32,440 --> 00:29:36,040
And, you know, I pay attention to a lot of the bloggers

632
00:29:36,040 --> 00:29:38,960
and podcasters around here in Nashville talking about songwriting

633
00:29:38,960 --> 00:29:40,880
and course and royalty splits and all that kind of stuff.

634
00:29:40,880 --> 00:29:43,920
And I think it like the timing of Wavelake

635
00:29:43,920 --> 00:29:48,520
and the other providers that are coming online

636
00:29:48,520 --> 00:29:50,720
for artists such as yourself to put their music up

637
00:29:50,720 --> 00:29:52,920
in the Bitcoin space, like the time is now,

638
00:29:52,920 --> 00:29:57,920
like it's going to absolutely fricking explode pretty soon.

639
00:29:57,920 --> 00:30:00,360
- Yeah.

640
00:30:00,360 --> 00:30:03,240
There's so much hunger for it.

641
00:30:03,240 --> 00:30:05,080
And it's like, people are just,

642
00:30:05,080 --> 00:30:08,000
in like, so disenfranchised with how things have been

643
00:30:08,000 --> 00:30:11,840
for so long that it's like, everyone's a solution.

644
00:30:11,840 --> 00:30:13,200
Everyone knows what the problem is,

645
00:30:13,200 --> 00:30:17,000
but no one knows seems to realize what the solution is yet.

646
00:30:17,000 --> 00:30:17,840
- Yeah.

647
00:30:17,840 --> 00:30:19,000
- That's how I feel about it.

648
00:30:19,000 --> 00:30:19,840
It's funny.

649
00:30:19,840 --> 00:30:24,840
It's kind of like, you know, I've been promoting Wavelake

650
00:30:24,840 --> 00:30:29,160
to people that I gig with and I know and, you know,

651
00:30:29,160 --> 00:30:32,560
my peers that are gigging on the scene over here.

652
00:30:32,560 --> 00:30:36,600
And it's kind of really sad because when I explain it to them,

653
00:30:36,600 --> 00:30:40,600
they're like, they don't understand the like, what's the catch?

654
00:30:40,600 --> 00:30:43,560
Because the thing is, right, like if you want your music

655
00:30:43,560 --> 00:30:46,640
on Spotify, you have to go through a distributor.

656
00:30:46,640 --> 00:30:50,920
So you have to pay your distributor to upload to Spotify.

657
00:30:50,920 --> 00:30:52,760
I'm sure you know all this, but,

658
00:30:52,760 --> 00:30:53,600
- Yeah.

659
00:30:53,600 --> 00:30:55,240
- So the listeners, you have to pay for your music

660
00:30:55,240 --> 00:30:57,240
to be uploaded to Spotify and then you don't get paid

661
00:30:57,240 --> 00:30:58,360
to Spotify.

662
00:30:58,360 --> 00:31:00,880
So you have to pay to not get paid.

663
00:31:00,880 --> 00:31:02,960
Whereas Wavelake is the complete opposite.

664
00:31:02,960 --> 00:31:04,560
It's free to upload and you get paid.

665
00:31:04,560 --> 00:31:07,440
You can start getting paid in day one and you keep it all.

666
00:31:07,440 --> 00:31:11,240
- With Spotify, you have to pay to not get paid.

667
00:31:11,240 --> 00:31:12,080
- Yeah.

668
00:31:12,080 --> 00:31:14,760
- That's a strong quote by Joe Martin.

669
00:31:14,760 --> 00:31:15,880
But it's true. - And that'll do it.

670
00:31:15,880 --> 00:31:16,880
That'll be the show.

671
00:31:16,880 --> 00:31:18,360
(laughing)

672
00:31:18,360 --> 00:31:19,200
- And so too.

673
00:31:19,200 --> 00:31:21,240
And then like Wavelake is the complete opposite.

674
00:31:21,240 --> 00:31:23,240
And then you explain to people and they're like,

675
00:31:23,240 --> 00:31:24,720
"But what's the catch?"

676
00:31:24,720 --> 00:31:27,240
They don't believe that it's possible.

677
00:31:27,240 --> 00:31:29,680
They're like, there's gotta be some catch here.

678
00:31:29,680 --> 00:31:31,080
And you're like, there is no catch.

679
00:31:31,080 --> 00:31:32,080
There's no catch.

680
00:31:32,080 --> 00:31:32,920
- Yeah.

681
00:31:32,920 --> 00:31:35,240
- I'm starting to talk to people about Wavelake

682
00:31:35,240 --> 00:31:36,440
and the other services too.

683
00:31:36,440 --> 00:31:38,320
And you know, you're like, look man,

684
00:31:38,320 --> 00:31:42,560
like there's artists out there in this space like Joe Martin

685
00:31:42,560 --> 00:31:46,960
and you know, Anzli Castello like these guys are making

686
00:31:46,960 --> 00:31:50,120
couple hundred bucks, a thousand bucks a month

687
00:31:50,120 --> 00:31:51,800
in the Bitcoin space.

688
00:31:51,800 --> 00:31:56,240
And they look at you like with a thousand yard stare,

689
00:31:56,240 --> 00:31:59,240
you know, they're like, you know, they have, you know,

690
00:31:59,240 --> 00:32:00,760
and it's like, it's sitting right,

691
00:32:00,760 --> 00:32:02,760
the opportunity is right there in front of you.

692
00:32:02,760 --> 00:32:07,760
And I think, you know, we're gonna continue to face

693
00:32:09,800 --> 00:32:13,080
this uphill battle of people just like being like,

694
00:32:13,080 --> 00:32:17,840
"Yeah, you're like an anti-establishment Bitcoin nut job."

695
00:32:17,840 --> 00:32:18,840
Right?

696
00:32:18,840 --> 00:32:23,360
You know, rather than looking at what the opportunity is

697
00:32:23,360 --> 00:32:29,360
in front of you, you're regardless of the politics,

698
00:32:29,360 --> 00:32:32,640
you're regardless of the technology.

699
00:32:32,640 --> 00:32:35,000
Like, I try to approach it from,

700
00:32:35,000 --> 00:32:37,440
"Hey, this is just another revenue stream."

701
00:32:37,440 --> 00:32:38,280
Right?

702
00:32:38,280 --> 00:32:41,120
Yeah, you're gonna keep doing gigs,

703
00:32:41,120 --> 00:32:43,480
you're gonna go over to Holland and open up for other people.

704
00:32:43,480 --> 00:32:46,680
You're still gonna put your stuff up on the traditional DSP

705
00:32:46,680 --> 00:32:48,280
is that's not gonna change.

706
00:32:48,280 --> 00:32:50,400
But this is a real thing, this is happening,

707
00:32:50,400 --> 00:32:53,360
people are making money in it and it's going to explode

708
00:32:53,360 --> 00:32:55,320
and you need to get on this now.

709
00:32:55,320 --> 00:32:58,760
And people are slowly coming around to it.

710
00:32:58,760 --> 00:33:01,600
Yeah, the thing is, you know, I don't try and,

711
00:33:01,600 --> 00:33:05,520
I never try and sell you anyone on the idea of Bitcoin

712
00:33:05,520 --> 00:33:06,520
or anything like that.

713
00:33:06,520 --> 00:33:10,400
I don't try and convince people either way with that.

714
00:33:10,400 --> 00:33:12,280
I say research it, you know, spend,

715
00:33:12,280 --> 00:33:14,760
is worth spending your time like looking into it.

716
00:33:14,760 --> 00:33:19,040
But with Wave Lake, with this five value concept as well,

717
00:33:19,040 --> 00:33:23,560
that it's one of the few things in life that has no downside.

718
00:33:23,560 --> 00:33:24,560
Yeah.

719
00:33:24,560 --> 00:33:28,000
Like, and there's very few things you can say that about, right?

720
00:33:28,000 --> 00:33:28,840
Yeah.

721
00:33:28,840 --> 00:33:30,880
There is, like, you upload your music to one more

722
00:33:30,880 --> 00:33:33,080
music platform for free, it doesn't cost you anything

723
00:33:33,080 --> 00:33:35,040
and you can suck any paid for it.

724
00:33:35,040 --> 00:33:38,880
So there is literally no downside, which again,

725
00:33:38,880 --> 00:33:42,080
sounds like, that's why people like, what's the catch?

726
00:33:42,080 --> 00:33:44,280
Like, it sounds too good to be true.

727
00:33:44,280 --> 00:33:47,240
But, but you know, you open yourself up to maybe

728
00:33:47,240 --> 00:33:49,760
potentially a lot more listeners that you wouldn't have had

729
00:33:49,760 --> 00:33:52,120
listening away like, and they can send you value

730
00:33:52,120 --> 00:33:54,800
straight away, no one's taking a cut.

731
00:33:54,800 --> 00:33:55,640
Yeah.

732
00:33:55,640 --> 00:33:59,640
And then once they get that, that initial rush of like,

733
00:33:59,640 --> 00:34:02,520
I'm sure in the way you felt, like, tell me about it,

734
00:34:02,520 --> 00:34:05,000
how you felt the very first time you opened up your phone,

735
00:34:05,000 --> 00:34:07,440
and all of a sudden you see, holy crap,

736
00:34:07,440 --> 00:34:10,200
so many just sent me a thousand sats.

737
00:34:10,200 --> 00:34:12,920
Yeah, it was, it was a mixture of emotions really.

738
00:34:12,920 --> 00:34:17,440
I felt like, I had my mind blown and I was like amazed,

739
00:34:17,440 --> 00:34:19,640
but I was also quite angry.

740
00:34:19,640 --> 00:34:21,680
I was, I was angry.

741
00:34:21,680 --> 00:34:26,280
I was pissed off about how much has been taken from,

742
00:34:26,280 --> 00:34:30,280
how much value has not made it to these artists over the years.

743
00:34:30,280 --> 00:34:31,280
Okay.

744
00:34:31,280 --> 00:34:34,160
Just being like, I finned away by the Spotify of the world,

745
00:34:34,160 --> 00:34:36,080
you know, these big stream battles.

746
00:34:36,080 --> 00:34:37,080
Yeah.

747
00:34:37,080 --> 00:34:40,640
And they kind of like, the thing is like,

748
00:34:40,640 --> 00:34:45,040
okay, there's technological limitations to what could be achieved before.

749
00:34:45,040 --> 00:34:48,360
So now we're in a new paradigm, we're on a new playing field now.

750
00:34:48,360 --> 00:34:51,360
So I guess you can't be angry that it's not happened

751
00:34:51,360 --> 00:34:53,800
because it couldn't happen before, lightning.

752
00:34:53,800 --> 00:34:55,320
Right.

753
00:34:55,320 --> 00:34:58,400
But it still made me a bit pissed off because

754
00:34:58,400 --> 00:35:00,720
it just made me think of like, this is what I've been waiting for

755
00:35:00,720 --> 00:35:03,960
for the past 10 years of doing it.

756
00:35:03,960 --> 00:35:06,880
And it's finally here now, which is exciting.

757
00:35:06,880 --> 00:35:11,000
So it's kind of given me like a boost of like, you know,

758
00:35:11,000 --> 00:35:14,120
morale and like, it's going to be in and fight up again.

759
00:35:14,120 --> 00:35:18,440
And using the app that was in the beta app,

760
00:35:18,440 --> 00:35:20,440
that they're about to release, that got me really excited

761
00:35:20,440 --> 00:35:25,200
with how easy it is just to fly through it and just as that people.

762
00:35:25,200 --> 00:35:26,320
And it's just amazing.

763
00:35:26,320 --> 00:35:27,720
So, yeah.

764
00:35:27,720 --> 00:35:31,560
And I think it's, the biggest thing is going to be the mind shift

765
00:35:31,560 --> 00:35:35,400
from people, you know, that are going over to Waver Lake and thinking,

766
00:35:35,400 --> 00:35:37,440
right, well, the music's free to listen to.

767
00:35:37,440 --> 00:35:39,920
There's no ads, but actually no, I have to, you know,

768
00:35:39,920 --> 00:35:42,000
I'm expected to send something back.

769
00:35:42,000 --> 00:35:46,240
Yeah, you got to dump, you got to put some sats into into a,

770
00:35:46,240 --> 00:35:48,720
quote unquote, account at Waver Lake, right?

771
00:35:48,720 --> 00:35:50,720
Like, and then use out from there.

772
00:35:50,720 --> 00:35:54,000
Yeah.

773
00:35:54,000 --> 00:35:55,880
Yeah, people do it.

774
00:35:55,880 --> 00:35:58,600
It feels good to, it feels good to zap people.

775
00:35:58,600 --> 00:36:00,720
If you like it, you know,

776
00:36:00,720 --> 00:36:04,120
it's the one that, that's what value for values about, you know,

777
00:36:04,120 --> 00:36:06,960
I mean, like, it's like a digital tip jar, you know,

778
00:36:06,960 --> 00:36:12,080
it's like you're walking down in Hyde Park or you're walking here in Centennial Park in Nashville.

779
00:36:12,080 --> 00:36:18,880
And, and, you know, oh, look, there's a, there's good looking kid from Lancashire playing his guitar.

780
00:36:18,880 --> 00:36:21,680
Like, I'm going to, I'm going to throw some pounds in his case.

781
00:36:21,680 --> 00:36:23,520
It's the exact same thing.

782
00:36:23,520 --> 00:36:25,640
Yeah, I've got the exact same thing.

783
00:36:25,640 --> 00:36:29,320
I'm going to blog on my website, explaining value, and I've just

784
00:36:29,320 --> 00:36:34,160
re-rejigged it to make it a bit more accessible, a bit more understandable.

785
00:36:34,160 --> 00:36:39,400
And I've, I've tried to use like a real well metaphor for that in that, like,

786
00:36:39,400 --> 00:36:43,440
Spotify is kind of like the equivalent of a big stadium venue.

787
00:36:43,440 --> 00:36:47,200
And it's the only place in town to go listen to it, like music, right?

788
00:36:47,200 --> 00:36:53,240
And you, you pay your 10, 99 entrance fee to get in,

789
00:36:53,240 --> 00:36:55,880
even if you want to listen to a small acts that's playing.

790
00:36:55,880 --> 00:37:00,480
And like the big streaming artists are like on the main stage of the stadium.

791
00:37:00,480 --> 00:37:05,120
And then value for that, and then they're taking everyone's 10, 99 as they walk in.

792
00:37:05,120 --> 00:37:08,960
And then eventually, a few months later, paying it to the artist after they paid

793
00:37:08,960 --> 00:37:12,640
the staff, the skewers, the lighting, the sound, and all these other people first.

794
00:37:12,640 --> 00:37:17,920
Well, value for values, the equivalent of like going to your local small bar,

795
00:37:17,920 --> 00:37:19,360
where there's a tip jar on stage.

796
00:37:19,360 --> 00:37:20,560
Yeah.

797
00:37:20,560 --> 00:37:23,680
You know what you're putting into that jar is going straight to the artist,

798
00:37:23,680 --> 00:37:26,120
and no one else is standing in the middle of it.

799
00:37:26,120 --> 00:37:27,560
That's kind of real well.

800
00:37:27,560 --> 00:37:28,560
Amen.

801
00:37:28,560 --> 00:37:31,360
I've thought of, I don't know if it's a good analogy, but.

802
00:37:31,360 --> 00:37:32,360
Amen.

803
00:37:32,360 --> 00:37:34,760
Dude, I think it's great now that, and I'm looking at it right now.

804
00:37:34,760 --> 00:37:38,400
That's the joe martin music.com/valueforvalue, right?

805
00:37:38,400 --> 00:37:39,400
Yeah.

806
00:37:39,400 --> 00:37:40,400
Yeah.

807
00:37:40,400 --> 00:37:41,400
Yeah.

808
00:37:41,400 --> 00:37:46,200
And the other thing, too, is that like when I think about artists like you,

809
00:37:46,200 --> 00:37:51,240
you know, serious artists professionally aspiring artists who want to make a serious living

810
00:37:51,240 --> 00:37:52,800
in this, I think.

811
00:37:52,800 --> 00:37:58,880
And if I'm wrong or if you disagree, feel free to disagree.

812
00:37:58,880 --> 00:38:06,680
But I think that you're going to have to play in the DSP space, in the, in the, in the

813
00:38:06,680 --> 00:38:08,520
traditional service provider space.

814
00:38:08,520 --> 00:38:12,680
Yeah, you're going to have to play with the teasers and the iTunes and the apples, right?

815
00:38:12,680 --> 00:38:13,680
Yeah.

816
00:38:13,680 --> 00:38:16,800
And you're going to have to keep doing gigs and you're going to have to, you know, even

817
00:38:16,800 --> 00:38:19,000
though radio is dying, it's still valuable.

818
00:38:19,000 --> 00:38:24,280
I think, I think BBC is far more valuable than, uh, I heart radio over here.

819
00:38:24,280 --> 00:38:31,280
Um, but I think that what, what, what, when I think about what you are doing in this space,

820
00:38:31,280 --> 00:38:39,600
the leverage you are creating for yourself, when a major label out of Nashville comes,

821
00:38:39,600 --> 00:38:45,920
knocking on joe martin store there in the UK, the value that you have created for yourself,

822
00:38:45,920 --> 00:38:50,880
the leverage that you have created for yourself in the value for value, lighting payment, Bitcoin

823
00:38:50,880 --> 00:38:57,080
space is only going to make you even more marketable and is only going to, and is going to give

824
00:38:57,080 --> 00:39:03,520
you more power, uh, on the signing table should you decide to sign up with somebody with, with,

825
00:39:03,520 --> 00:39:11,440
with a major label, you know, um, and somebody is going to break out of this space and go mainstream

826
00:39:11,440 --> 00:39:18,440
and the origin story is going to be the, I think, uh, another one of those events culturally

827
00:39:18,440 --> 00:39:22,840
that drives more musician, what more musicians into this space.

828
00:39:22,840 --> 00:39:26,000
I, um, did you agree with that or not?

829
00:39:26,000 --> 00:39:27,480
Yeah, I agree with that.

830
00:39:27,480 --> 00:39:32,800
I guess at the moment because there's no other option for independent artists as soon as

831
00:39:32,800 --> 00:39:38,240
they see a contract stuck in front of them for a record deal, like a lot of the time they're

832
00:39:38,240 --> 00:39:42,920
going to just jump at it, you know, because they're like, what else am I going to do?

833
00:39:42,920 --> 00:39:48,680
Whereas if this other model exists and you can get it to a point where you're making

834
00:39:48,680 --> 00:39:54,760
it a good living off a few thousand fans that are sending you a few dollars a year through

835
00:39:54,760 --> 00:40:00,800
zaps and streams, then you, then you're going to think twice about taking on a deal maybe

836
00:40:00,800 --> 00:40:05,240
where you stuck with debt or you locked into something that, you know, you don't have your

837
00:40:05,240 --> 00:40:09,680
rights to your own songs, whereas with this, you can keep everything as long as you're

838
00:40:09,680 --> 00:40:16,480
putting the work to build a fan base over the years, I think it's, it's, it's made a, a

839
00:40:16,480 --> 00:40:21,000
workable model again for the independent artists, you know, is bringing back that middle

840
00:40:21,000 --> 00:40:26,560
ground that's being lost for this, with the streaming platforms and everything, um, to

841
00:40:26,560 --> 00:40:30,000
make a living again, a comfortable living for smaller artists.

842
00:40:30,000 --> 00:40:34,520
I think it's going to bring that back, uh, which is, yeah, it is going to be a lot more

843
00:40:34,520 --> 00:40:35,520
important.

844
00:40:35,520 --> 00:40:38,040
So, yeah, I would agree.

845
00:40:38,040 --> 00:40:43,000
Do you think anybody who is mainstream right now, who is signed to a major label?

846
00:40:43,000 --> 00:40:47,720
Do you think anybody's going to get, get, get, get, get jump into this space while they're

847
00:40:47,720 --> 00:40:52,200
signed to a major label or do you think a major label would go, uh, going to that?

848
00:40:52,200 --> 00:40:57,040
It's hard to say really because it's, it's about who owns the rights of the songs and a lot

849
00:40:57,040 --> 00:41:01,640
of the time like Del have signed something away to the label that, that will stop them

850
00:41:01,640 --> 00:41:06,440
from making their own unilateral decision as to whether that, where they upload their music.

851
00:41:06,440 --> 00:41:11,720
Uh, but I don't really know, I don't really know, but like, I, what, from what I've heard,

852
00:41:11,720 --> 00:41:16,960
like, I mean, the, the labels are in the, back pocket of Spotify anyway.

853
00:41:16,960 --> 00:41:20,240
So it's not even the labels that are getting that screwed.

854
00:41:20,240 --> 00:41:23,080
It is the artist that's on the label.

855
00:41:23,080 --> 00:41:25,040
It's not really the labels.

856
00:41:25,040 --> 00:41:28,640
So Spotify might just turn around to that, to that record label, like you definitely

857
00:41:28,640 --> 00:41:30,480
not doing that.

858
00:41:30,480 --> 00:41:35,280
So it's definitely, it's definitely going to be a grassroots in the artist's movement

859
00:41:35,280 --> 00:41:36,280
first.

860
00:41:36,280 --> 00:41:42,280
And then when it gets big enough, then the labels are going to pivot and it's going to

861
00:41:42,280 --> 00:41:46,800
switch over, but it depends as well how long Spotify can keep chugging along.

862
00:41:46,800 --> 00:41:53,400
Like, I don't, I read an article the other day saying it's, it's lost like $300 million

863
00:41:53,400 --> 00:41:57,920
this year or something and it's, it's like impossible for it to ever be profitable.

864
00:41:57,920 --> 00:42:04,760
And it may should wonder whether like the Spotify and the Netflix is are just a product of cheap

865
00:42:04,760 --> 00:42:10,520
money, like a decade worth of zero in zero percent interest rates and cheap money.

866
00:42:10,520 --> 00:42:15,240
What, you know, that didn't actually need a profitable business model to work.

867
00:42:15,240 --> 00:42:16,240
Yeah.

868
00:42:16,240 --> 00:42:20,960
And whether that day is coming to an end because, yeah, I mean, interesting point.

869
00:42:20,960 --> 00:42:24,720
I mean, you could make the argument that maybe they've been held up by investors, right?

870
00:42:24,720 --> 00:42:27,480
I mean, because I, I agree with you, I, I've read the same things.

871
00:42:27,480 --> 00:42:34,280
I, I've read recently that I think they just finally turned a profit on a quarter, right?

872
00:42:34,280 --> 00:42:40,480
And the consumers, by the way, if you go, you know, I, I don't know if you heard the first,

873
00:42:40,480 --> 00:42:45,480
the first business hour podcast that I put out where I kind of just ranted about the industry

874
00:42:45,480 --> 00:42:49,240
nine things about the industry that I personally believe, but the industry looks, looks at you

875
00:42:49,240 --> 00:42:52,480
guys like you're making burritos like they don't give a damn about the quality of your

876
00:42:52,480 --> 00:42:58,160
art. They just want to know how many burritos you can pump out, you know, in a day.

877
00:42:58,160 --> 00:43:04,760
But I, but I think you can make the argument with respect to Spotify that they haven't really

878
00:43:04,760 --> 00:43:08,760
turned a profit yet for them to stay in business.

879
00:43:08,760 --> 00:43:15,000
They are going to have to raise their fees to the subscriber and they have hundreds of millions

880
00:43:15,000 --> 00:43:17,000
of subscribers.

881
00:43:17,000 --> 00:43:20,120
I'm sure you've heard the news that came out in the last couple of weeks that they're

882
00:43:20,120 --> 00:43:23,520
going to start doxing anybody who doesn't have a thousand spins, you're not going to get

883
00:43:23,520 --> 00:43:26,440
paid. You know, I mean, shit, you weren't getting paid anyways, right?

884
00:43:26,440 --> 00:43:27,440
Yeah.

885
00:43:27,440 --> 00:43:30,600
But they're kicking people off who have less than a thousand spins.

886
00:43:30,600 --> 00:43:32,040
I, I will credit them.

887
00:43:32,040 --> 00:43:38,400
I, I think it's good that they are penalizing the major distributors who are gaming the

888
00:43:38,400 --> 00:43:44,480
playlist system and flooding the playlists with like white noise crap and, and, you know,

889
00:43:44,480 --> 00:43:46,440
tracks that are only 31 seconds long.

890
00:43:46,440 --> 00:43:50,320
Like, you know, they, you know, they have a, they have a tough road ahead of them if they

891
00:43:50,320 --> 00:43:54,640
want to become profitable.

892
00:43:54,640 --> 00:44:00,840
But everything comes and goes, you know, with, with every rise, there is a fall.

893
00:44:00,840 --> 00:44:11,640
And I, I don't see them being able to maintain a dominance in the industry when you have a decentralized

894
00:44:11,640 --> 00:44:18,600
opportunity like Bitcoin, that is, that is going to overtake them.

895
00:44:18,600 --> 00:44:24,760
And, um, then, and then there's two other questions that I had for you along this line.

896
00:44:24,760 --> 00:44:32,560
What, one of them is, um, I went to see Hunter Hayes, um, last weekend, here in Nashville.

897
00:44:32,560 --> 00:44:33,560
Yeah.

898
00:44:33,560 --> 00:44:34,560
And he's awesome.

899
00:44:34,560 --> 00:44:35,560
God, he's good.

900
00:44:35,560 --> 00:44:36,560
Yeah.

901
00:44:36,560 --> 00:44:37,560
Yeah.

902
00:44:37,560 --> 00:44:41,640
But, and he's, he's, he's a complete independent now like here.

903
00:44:41,640 --> 00:44:42,880
He's not tied to a label.

904
00:44:42,880 --> 00:44:47,880
So, yeah, so I was like, I was standing there looking at him like, damn, like that would be a

905
00:44:47,880 --> 00:44:48,880
good get, right?

906
00:44:48,880 --> 00:44:49,880
Yeah.

907
00:44:49,880 --> 00:44:55,680
Like, so it could get him into the space, which led me to, which, which, which, you know,

908
00:44:55,680 --> 00:44:58,480
makes me think, God, there's a lot of people who have been dropped.

909
00:44:58,480 --> 00:45:01,440
I mean, they don't necessarily own their original catalog anymore.

910
00:45:01,440 --> 00:45:05,880
Like Hunter, doesn't own the majority of that catalog, but he just put out another

911
00:45:05,880 --> 00:45:08,320
break record and it's, it's on his label.

912
00:45:08,320 --> 00:45:12,520
Like he's, you know, those people who have been dropped from labels are a prime and who

913
00:45:12,520 --> 00:45:18,360
still have a fan base, they're a prime candidate for value, value and pick one.

914
00:45:18,360 --> 00:45:19,360
Absolutely.

915
00:45:19,360 --> 00:45:24,040
I think it's going to be kind of like a semi-artic thing whether, whether artists like that

916
00:45:24,040 --> 00:45:28,440
that are, have either been dropped or they were just savvy enough to keep everything

917
00:45:28,440 --> 00:45:31,360
from the start and they own their own rights and stuff.

918
00:45:31,360 --> 00:45:35,520
And they're going to move over, like, they're going to probably be waiting to wave like

919
00:45:35,520 --> 00:45:40,080
or something similar to Wabelake has grown to a critical mass wear because it's still so

920
00:45:40,080 --> 00:45:44,400
small in the moment is this is, there's only probably a few thousand people actually on

921
00:45:44,400 --> 00:45:46,320
it and using it.

922
00:45:46,320 --> 00:45:52,120
But it's got, it's, it's being built from the right foundations and with the right principles.

923
00:45:52,120 --> 00:45:58,080
So it's being built in the right way with longevity in mind and it's going to be a case

924
00:45:58,080 --> 00:46:02,560
of like, there's going to be a first mover where you get someone like a hunter, or whatever.

925
00:46:02,560 --> 00:46:07,800
And then another artist is going to see that thing, you know, that's the same level or whatever

926
00:46:07,800 --> 00:46:11,080
and that it's going to snowball, right?

927
00:46:11,080 --> 00:46:14,520
And then, and then it's just going to get to a point where it's like, well, you're not

928
00:46:14,520 --> 00:46:19,040
on Wabelake, but what you leave in, you leave in Sats on the table and what you did.

929
00:46:19,040 --> 00:46:24,640
Yeah, I remember like, I went down there, I met the guys from Wabelake this past summer

930
00:46:24,640 --> 00:46:27,640
at the lightning summit here at Bitcoin Park in Nashville.

931
00:46:27,640 --> 00:46:38,680
It's just so, we're so lucky to have Bitcoin Park, which, yeah, it's a, for, got, how do I describe

932
00:46:38,680 --> 00:46:39,680
it?

933
00:46:39,680 --> 00:46:44,480
It is, think of it as like, we work for Bitcoiners, right?

934
00:46:44,480 --> 00:46:49,080
Like these guys, they're all Bitcoin developers, they're all code writers, they're all brilliant,

935
00:46:49,080 --> 00:46:50,080
they're all brilliant.

936
00:46:50,080 --> 00:46:57,240
And they, they own two houses in, in downtown Nashville on Music Row.

937
00:46:57,240 --> 00:47:00,200
And it's a, it's a private business.

938
00:47:00,200 --> 00:47:06,600
You have to be a member to work there, but they have public open, open house events once

939
00:47:06,600 --> 00:47:09,880
a month and then, you know, a couple of times a year, they do massive events like they had

940
00:47:09,880 --> 00:47:15,120
the lightning summit in July, they just had nocturne November a couple of weeks ago.

941
00:47:15,120 --> 00:47:19,600
And I have, I'm so thankful to be near that and to have learned from those guys and they're

942
00:47:19,600 --> 00:47:24,880
just so generous in there and they're so welcoming.

943
00:47:24,880 --> 00:47:29,000
And that's where I met the guys from Wavelink and I met Sam and everybody and I remember

944
00:47:29,000 --> 00:47:32,960
sitting in a presentation that they did on Friday morning and there were a bunch of people

945
00:47:32,960 --> 00:47:36,840
in the room that were saying, look, like the only thing the movement needs is like, we just

946
00:47:36,840 --> 00:47:40,080
need to get Taylor Swift to come over to, to Bitcoin.

947
00:47:40,080 --> 00:47:43,040
I'm like, there's no way in how Taylor's going to come over to Baylor.

948
00:47:43,040 --> 00:47:47,400
She's doing just fine, you know, but you do need it, it would be nice to get somebody

949
00:47:47,400 --> 00:47:52,560
like a Hunter Hayes or even somebody who's still signed, you know, to, to come over

950
00:47:52,560 --> 00:47:57,720
into that space because that's really going to be the game changer for everybody.

951
00:47:57,720 --> 00:48:04,760
So yeah, yeah, I think, I don't know, I guess like, there's excitement with the people that

952
00:48:04,760 --> 00:48:09,480
know that know what it is and we're already on board, but people just need to start hearing

953
00:48:09,480 --> 00:48:15,360
that the idea of value and wave lake and all these other things found in.

954
00:48:15,360 --> 00:48:20,240
And the UX just has to get to a point where it's just like as good as if not superior to,

955
00:48:20,240 --> 00:48:24,120
you know, your traditional like platforms.

956
00:48:24,120 --> 00:48:27,680
And then it's just going to be like a, it's going to be like a no brainer, I think, for

957
00:48:27,680 --> 00:48:28,680
like people.

958
00:48:28,680 --> 00:48:33,080
I mean, it's no brainer for me now, like why would you?

959
00:48:33,080 --> 00:48:37,960
I don't understand why you don't load your music to Spotify, let them keep the money instead

960
00:48:37,960 --> 00:48:43,160
of loading it, like, you keep the money, like, well, you said it earlier, buddy, people

961
00:48:43,160 --> 00:48:44,920
like to pay it and I can pay it, right?

962
00:48:44,920 --> 00:48:46,440
Yeah, I don't know.

963
00:48:46,440 --> 00:48:55,000
Yeah, this is a nice segue into the, to the, uh, single that you just released.

964
00:48:55,000 --> 00:49:01,480
So tell us about, uh, the song we're, we're going to hear here in just a couple of minutes.

965
00:49:01,480 --> 00:49:04,040
And, um, I, I got a lot of questions about it.

966
00:49:04,040 --> 00:49:06,760
So I will, and I think it's a brilliant idea.

967
00:49:06,760 --> 00:49:09,720
You have the floor, sir, tell me about the new single.

968
00:49:09,720 --> 00:49:10,720
Okay.

969
00:49:10,720 --> 00:49:17,080
So the idea came from, I was speaking to a guy that goes by the name of JD, um, who's,

970
00:49:17,080 --> 00:49:22,120
uh, got a company called CypherPonk Cinema and he's based in LA.

971
00:49:22,120 --> 00:49:26,120
And, uh, we, we sort of like gone on a Zoom call and we were talking about what we're both

972
00:49:26,120 --> 00:49:27,520
doing.

973
00:49:27,520 --> 00:49:32,960
And, uh, I said, what, I said to him, oh, I don't want to write, I don't want to start

974
00:49:32,960 --> 00:49:37,200
writing Bitcoin songs like, like, that's not cool.

975
00:49:37,200 --> 00:49:38,200
I mean, it is cool.

976
00:49:38,200 --> 00:49:39,200
Like, I don't know.

977
00:49:39,200 --> 00:49:42,440
I don't know the topic to write songs about, but it's kind of like, I don't know if he

978
00:49:42,440 --> 00:49:46,000
was like the first artist on the internet and you're writing about the internet, writing

979
00:49:46,000 --> 00:49:47,000
a song about it.

980
00:49:47,000 --> 00:49:48,000
Yeah.

981
00:49:48,000 --> 00:49:49,000
You've been pretty cheesy.

982
00:49:49,000 --> 00:49:50,600
It doesn't hit as hard as like a love song.

983
00:49:50,600 --> 00:49:51,600
It's like that.

984
00:49:51,600 --> 00:49:56,480
So, um, and I said, well, you know, I don't, I don't want to do that.

985
00:49:56,480 --> 00:49:59,000
And anyway, I'm quite subtle with my song writing.

986
00:49:59,000 --> 00:50:04,080
I like to write with, you know, allude to something that, or writing metaphors or whatever.

987
00:50:04,080 --> 00:50:08,920
And he said, well, write your version of a Bitcoin song or something.

988
00:50:08,920 --> 00:50:10,360
Like, I don't know.

989
00:50:10,360 --> 00:50:15,520
So, I did it through the lens of the Jetsons.

990
00:50:15,520 --> 00:50:16,520
I don't know.

991
00:50:16,520 --> 00:50:18,520
This idea came to me of like, right?

992
00:50:18,520 --> 00:50:21,320
We all want to, I want to write a positive song.

993
00:50:21,320 --> 00:50:23,160
I'm always writing depressing songs.

994
00:50:23,160 --> 00:50:25,960
So I want to write an optimistic song for a change.

995
00:50:25,960 --> 00:50:31,560
And so, I mean, I will say bored to die young is pretty damn sad, dude.

996
00:50:31,560 --> 00:50:32,560
Yeah.

997
00:50:32,560 --> 00:50:34,920
So I'm going to write an optimistic song about the future.

998
00:50:34,920 --> 00:50:37,440
And we're either going to go while it's two ways.

999
00:50:37,440 --> 00:50:39,960
You know, it's going to be dystopian or it's going to be utopian.

1000
00:50:39,960 --> 00:50:41,480
Maybe, I don't know.

1001
00:50:41,480 --> 00:50:46,680
Um, so I thought, right, I'll write a song about a Jetsons future.

1002
00:50:46,680 --> 00:50:48,800
And how are we going to get there?

1003
00:50:48,800 --> 00:50:56,480
And, uh, I think, you know, without technologies like Bitcoin and Noster and these freedom tools

1004
00:50:56,480 --> 00:51:02,240
that are being built out for each person to, you know, kind of like claim their own rights

1005
00:51:02,240 --> 00:51:03,920
in the digital space.

1006
00:51:03,920 --> 00:51:07,240
It's, it's, we're not going to get to a Jetsons future.

1007
00:51:07,240 --> 00:51:13,440
So it was kind of like a tribute to all the people that are building on the orange and purple

1008
00:51:13,440 --> 00:51:14,840
networks.

1009
00:51:14,840 --> 00:51:19,560
Um, and then so I had this idea for the song and I thought, right, I'm going to, I'm going

1010
00:51:19,560 --> 00:51:21,080
to do this in a different way.

1011
00:51:21,080 --> 00:51:26,760
Um, I'm going to go with a producer on this one, um, because I, I want it to be more like

1012
00:51:26,760 --> 00:51:31,040
pop, poppy, like a bit more produced than my other stuff because it felt like it needed

1013
00:51:31,040 --> 00:51:32,040
that.

1014
00:51:32,040 --> 00:51:35,720
So I knew the exact guy that I wanted on it to produce it.

1015
00:51:35,720 --> 00:51:40,640
He's called Matthew Garcia and he's a French producer and he's based in Manchester near

1016
00:51:40,640 --> 00:51:41,640
me.

1017
00:51:41,640 --> 00:51:46,400
So I reached out to Matthew and, um, I didn't tell him exactly what the song was about,

1018
00:51:46,400 --> 00:51:51,080
but I told him what I wanted from the song and I just put down an acoustic part in a vocal

1019
00:51:51,080 --> 00:51:56,480
and I kind of left him to put what, you know, what he thought it needed on there.

1020
00:51:56,480 --> 00:51:58,000
Um, because I trusted him.

1021
00:51:58,000 --> 00:52:04,320
I love what he's done before the, you know, other artists and I guided him a bit on it.

1022
00:52:04,320 --> 00:52:07,160
Um, but yeah, he did, he did.

1023
00:52:07,160 --> 00:52:10,200
He's a very in the, but you're very in the lead here, dude.

1024
00:52:10,200 --> 00:52:11,200
All right.

1025
00:52:11,200 --> 00:52:12,360
You're very in the lead here.

1026
00:52:12,360 --> 00:52:20,640
Like what's the, what is, how did you come up with the idea of, um, and how did you implement

1027
00:52:20,640 --> 00:52:24,960
giving away a million sats?

1028
00:52:24,960 --> 00:52:29,240
Well, I had this idea a while ago, maybe even before I wrote the song, I was like, I want

1029
00:52:29,240 --> 00:52:33,240
to write a song that's got a seed phrase buried in it.

1030
00:52:33,240 --> 00:52:35,760
And this song like needed that.

1031
00:52:35,760 --> 00:52:38,240
Well, it was, if there was going to be a song, it was going to be this song because it's

1032
00:52:38,240 --> 00:52:41,320
about, you know, alluding to Bitcoin and Noster and stuff like that.

1033
00:52:41,320 --> 00:52:43,920
So, um, it's funny.

1034
00:52:43,920 --> 00:52:49,520
Like, I got the, the bit 39, uh, word list.

1035
00:52:49,520 --> 00:52:54,120
And I actually, before, I, I'd already written the lyrics, like, I didn't even think about,

1036
00:52:54,120 --> 00:52:59,880
uh, a seed or anything or, you know, what words could have been allowed as, as, as seed words.

1037
00:52:59,880 --> 00:53:01,840
I just wrote the song.

1038
00:53:01,840 --> 00:53:08,400
And then I went back to the song with the word list and found the words already in the song,

1039
00:53:08,400 --> 00:53:09,400
but innocent.

1040
00:53:09,400 --> 00:53:10,400
What?

1041
00:53:10,400 --> 00:53:11,400
Yeah, yeah.

1042
00:53:11,400 --> 00:53:14,080
You didn't have to, well, did you have to swap any of the lyrics out?

1043
00:53:14,080 --> 00:53:16,480
I had to swap one word.

1044
00:53:16,480 --> 00:53:17,480
No way.

1045
00:53:17,480 --> 00:53:23,480
Because, yeah, so I don't know if you know, but a Bitcoin seed, the 11 words that you

1046
00:53:23,480 --> 00:53:28,760
shoot that, that are chosen, uh, with entropy, like randomness or if you choose them yourself

1047
00:53:28,760 --> 00:53:35,640
out of the hat or whatever, uh, that the first 11 words informs what the 12th word is, which

1048
00:53:35,640 --> 00:53:40,800
is the checksum, uh, which makes, which make valid key.

1049
00:53:40,800 --> 00:53:48,640
So the 12th word, uh, was actually, I had to change, um, in the song for it to be valid.

1050
00:53:48,640 --> 00:53:55,720
So, so when you wrote the lyrics out and you created the wallet, you entered in the 11th

1051
00:53:55,720 --> 00:54:00,680
word, or excuse me, yet you entered in the 11 words and then the 12th word was generated

1052
00:54:00,680 --> 00:54:04,880
and then you had to go back and go, all right, I got to find a spot in the song for this 12th

1053
00:54:04,880 --> 00:54:05,880
word.

1054
00:54:05,880 --> 00:54:06,880
Yes.

1055
00:54:06,880 --> 00:54:07,880
Okay.

1056
00:54:07,880 --> 00:54:08,880
Cool.

1057
00:54:08,880 --> 00:54:09,880
Yeah.

1058
00:54:09,880 --> 00:54:10,880
And then like, yeah.

1059
00:54:10,880 --> 00:54:11,880
All right.

1060
00:54:11,880 --> 00:54:20,840
So then now that the song is out, what are you doing to promote it and to get people to,

1061
00:54:20,840 --> 00:54:26,520
uh, figure out the, the 12 words or the order, the 12 words or whatever and, and what's

1062
00:54:26,520 --> 00:54:27,520
the prize?

1063
00:54:27,520 --> 00:54:28,520
Right.

1064
00:54:28,520 --> 00:54:33,360
So, obviously, there could be like a trillion combinations of what it could be.

1065
00:54:33,360 --> 00:54:37,440
So unless people have a bit of guidance, they're never going to find it.

1066
00:54:37,440 --> 00:54:41,160
Um, so, yeah.

1067
00:54:41,160 --> 00:54:46,720
So I'm basically putting out five clues and I thought it became kind of neat to release a new

1068
00:54:46,720 --> 00:54:52,100
clue every time there's a difficulty adjustment, uh, which for those who don't know it around

1069
00:54:52,100 --> 00:54:57,520
every two weeks, the difficulty to mind new Bitcoin either goes up or down depending on how

1070
00:54:57,520 --> 00:55:00,120
much compute power comes onto the network.

1071
00:55:00,120 --> 00:55:04,400
So I thought that's like the difficulty adjusting is like me releasing a new clue to make

1072
00:55:04,400 --> 00:55:06,440
it easier to find the words.

1073
00:55:06,440 --> 00:55:07,440
Yeah.

1074
00:55:07,440 --> 00:55:08,440
Yeah.

1075
00:55:08,440 --> 00:55:09,440
Yeah.

1076
00:55:09,440 --> 00:55:10,440
Yeah.

1077
00:55:10,440 --> 00:55:12,440
So I think, I think five clues is enough.

1078
00:55:12,440 --> 00:55:16,240
I think once the fifth clue is out, I think people should have a fairly good chance of finding

1079
00:55:16,240 --> 00:55:20,360
it because I don't really want it to be stuck there forever, even though that would be cool

1080
00:55:20,360 --> 00:55:24,360
because like the song would hopefully just grow in value forever and ever and ever and

1081
00:55:24,360 --> 00:55:28,840
it would create more incentive to do your campaign.

1082
00:55:28,840 --> 00:55:29,840
Yeah.

1083
00:55:29,840 --> 00:55:31,680
I'm going to get that damn song off the internet.

1084
00:55:31,680 --> 00:55:33,600
I'm tired of hearing it.

1085
00:55:33,600 --> 00:55:37,040
It would create more of an incentive over time for people to listen to it and it becomes

1086
00:55:37,040 --> 00:55:42,960
its own self-fulfilling marketing budget because like the thing is people easily drop like 300

1087
00:55:42,960 --> 00:55:47,160
pounds, 500 pounds on marketing like for an hour or so and all of it.

1088
00:55:47,160 --> 00:55:50,120
So I thought, well, why can't the song be its own marketing budget?

1089
00:55:50,120 --> 00:55:51,120
God, dude.

1090
00:55:51,120 --> 00:55:52,120
That's what it is.

1091
00:55:52,120 --> 00:55:55,720
So like the thing is it's like, I thought, oh, this is a cool idea and it would just

1092
00:55:55,720 --> 00:56:00,280
get more and more so as the value goes up over time.

1093
00:56:00,280 --> 00:56:02,080
That's really great then.

1094
00:56:02,080 --> 00:56:09,920
So I'm going to say like if for whatever reason it is never found, people will have to take

1095
00:56:09,920 --> 00:56:14,800
my word for it that I promise not to tell anyone and I won't claim it myself.

1096
00:56:14,800 --> 00:56:23,640
But if it's not claimed after like, I'm going to say 21 years just to say, just for 21 years,

1097
00:56:23,640 --> 00:56:30,880
I'm going to give it to a worthy charity and I will reveal what the words were and then

1098
00:56:30,880 --> 00:56:32,560
people can go and check.

1099
00:56:32,560 --> 00:56:36,200
They can enter those words and check with those notes that it was there.

1100
00:56:36,200 --> 00:56:37,200
Of course they can.

1101
00:56:37,200 --> 00:56:39,920
I mean, that's the beauty of the technology.

1102
00:56:39,920 --> 00:56:46,200
So yeah, so are you getting some good play out of it or are you getting some good activity?

1103
00:56:46,200 --> 00:56:48,880
You know, some good marketing activity from it?

1104
00:56:48,880 --> 00:56:52,360
I've just had people commenting saying it's a neat idea that it's really cool.

1105
00:56:52,360 --> 00:56:56,720
I mean, I don't know if it's ever been done in this context in the song.

1106
00:56:56,720 --> 00:57:00,160
I know people have hidden seeds in like artwork and stuff like that.

1107
00:57:00,160 --> 00:57:04,200
Yeah, I don't think anyone's ever hidden them in a song lyric.

1108
00:57:04,200 --> 00:57:08,400
So as far as I know, if anyone has, please let me know.

1109
00:57:08,400 --> 00:57:09,920
Oh, it's fantastic.

1110
00:57:09,920 --> 00:57:13,520
I was like, oh, be cool to be the first person to do that.

1111
00:57:13,520 --> 00:57:14,520
Yeah.

1112
00:57:14,520 --> 00:57:18,000
Well, now, Sir, are you mining Bitcoin as well?

1113
00:57:18,000 --> 00:57:21,320
Do you have a node at home or?

1114
00:57:21,320 --> 00:57:22,680
I've got a node, but I don't mine.

1115
00:57:22,680 --> 00:57:23,680
I don't mine.

1116
00:57:23,680 --> 00:57:25,840
I find some of those little nerd minor things.

1117
00:57:25,840 --> 00:57:28,120
Those little tiny ones I know if you've seen them.

1118
00:57:28,120 --> 00:57:30,120
Yeah.

1119
00:57:30,120 --> 00:57:33,680
Like one in a truly enchants of finding a block is me.

1120
00:57:33,680 --> 00:57:34,960
More chance of winning the lottery.

1121
00:57:34,960 --> 00:57:36,960
And I don't play the lost reason.

1122
00:57:36,960 --> 00:57:37,960
Yeah.

1123
00:57:37,960 --> 00:57:38,960
Well, yeah.

1124
00:57:38,960 --> 00:57:40,320
No, I don't mind.

1125
00:57:40,320 --> 00:57:41,480
Fair enough.

1126
00:57:41,480 --> 00:57:46,840
Well, listen, we'll play the song here in just a minute.

1127
00:57:46,840 --> 00:57:53,000
But I really want to thank you, Joe, for coming on and taking the time to talk with me.

1128
00:57:53,000 --> 00:57:56,480
You're the first artist I've spoken to in the Bitcoin space.

1129
00:57:56,480 --> 00:58:03,720
I'm hoping to get this podcast posted within a couple hours this afternoon.

1130
00:58:03,720 --> 00:58:06,520
I know it's getting, it's pushing eight o'clock over there.

1131
00:58:06,520 --> 00:58:10,160
So hopefully it'll be out by midnight your time tonight.

1132
00:58:10,160 --> 00:58:15,280
But so tell everybody where they can find you on the inner webs and all that kind of fun

1133
00:58:15,280 --> 00:58:16,280
stuff.

1134
00:58:16,280 --> 00:58:21,160
Yeah, you can find me just at Joe Martin Music on any of the socials.

1135
00:58:21,160 --> 00:58:23,400
Joe Martin Music.com is my website.

1136
00:58:23,400 --> 00:58:25,600
I'm on Noster as well.

1137
00:58:25,600 --> 00:58:29,920
I don't know my end part of my head.

1138
00:58:29,920 --> 00:58:35,360
You can find that through my Twitter or X or whatever it's called.

1139
00:58:35,360 --> 00:58:36,960
And yeah, thanks for having me on.

1140
00:58:36,960 --> 00:58:39,640
It's an honor to be the first guest on your new show.

1141
00:58:39,640 --> 00:58:41,880
So it's a pleasure to do that.

1142
00:58:41,880 --> 00:58:43,920
I really enjoyed the conversation.

1143
00:58:43,920 --> 00:58:46,880
I really love your music.

1144
00:58:46,880 --> 00:58:48,280
I love your writing.

1145
00:58:48,280 --> 00:58:50,480
You got a great voice, too, man.

1146
00:58:50,480 --> 00:58:52,920
You really got a great voice.

1147
00:58:52,920 --> 00:58:55,080
And like I said at the beginning,

1148
00:58:55,080 --> 00:58:58,120
like I, you really have the vibe down.

1149
00:58:58,120 --> 00:59:00,600
You got the sounds down.

1150
00:59:00,600 --> 00:59:04,920
I mean, I was just listening to born to die young on a wavelength before you jumped on

1151
00:59:04,920 --> 00:59:05,920
the call here.

1152
00:59:05,920 --> 00:59:15,200
And I mean, the acoustics, the slide, the lap, and your voice in the, in the lyrical story,

1153
00:59:15,200 --> 00:59:20,320
you know, I'm in the unique position as a blogger and a podcaster that I really only talk

1154
00:59:20,320 --> 00:59:23,840
about artists that I like.

1155
00:59:23,840 --> 00:59:25,120
And you're definitely one of them.

1156
00:59:25,120 --> 00:59:27,400
You know, there's a lot of, there's a lot of garbage.

1157
00:59:27,400 --> 00:59:29,960
There's a lot of crap out there in the industry.

1158
00:59:29,960 --> 00:59:33,520
And that's part of the problem that you and every other unsigned artist has.

1159
00:59:33,520 --> 00:59:38,320
You got to deal with all that crap, you know, people who think that they, that just because,

1160
00:59:38,320 --> 00:59:41,720
as I alluded to in another podcast, that just because somebody tells them, oh, they're

1161
00:59:41,720 --> 00:59:42,720
really great.

1162
00:59:42,720 --> 00:59:45,520
They get this false sense of security and they, and they're not.

1163
00:59:45,520 --> 00:59:46,520
And they suck.

1164
00:59:46,520 --> 00:59:47,520
And they shouldn't be doing this.

1165
00:59:47,520 --> 00:59:50,280
But you, sir, are damn good at what you do.

1166
00:59:50,280 --> 00:59:52,160
And it's a pleasure to have you on the show.

1167
00:59:52,160 --> 00:59:56,240
And, um, dude, next time you come to Nashville, man, you got to look me up.

1168
00:59:56,240 --> 00:59:57,640
I will definitely get into it.

1169
00:59:57,640 --> 00:59:58,640
Yeah, yeah.

1170
00:59:58,640 --> 01:00:00,400
Hopefully I'll be back out in the near future.

1171
01:00:00,400 --> 01:00:02,920
So I'll drop your line when I'm out there.

1172
01:00:02,920 --> 01:00:03,920
That sounds great.

1173
01:00:03,920 --> 01:00:04,920
All right, buddy.

1174
01:00:04,920 --> 01:00:07,960
So that is Mr. Joe Martin.

1175
01:00:07,960 --> 01:00:15,080
And we are going to check out the song here called The Jetsons, where if you are paying attention,

1176
01:00:15,080 --> 01:00:20,120
and you take good notes and you pay attention to Joe's social media, you will be able to

1177
01:00:20,120 --> 01:00:22,280
unlock a million sats.

1178
01:00:22,280 --> 01:00:23,280
So here we go.

1179
01:00:23,280 --> 01:00:24,280
Here's the track, Joe.

1180
01:00:24,280 --> 01:00:25,280
Thanks again, buddy.

1181
01:00:25,280 --> 01:00:26,280
Thanks, Alan.

1182
01:00:26,280 --> 01:00:37,620
You'll tell him about the future, what do you say?

1183
01:00:37,620 --> 01:00:51,520
Is it an ocean of color growing exponentially, what keeps me up through the night time gives you

1184
01:00:51,520 --> 01:01:01,520
a dream and through the day, is that the goddess of wisdom is only in block away?

1185
01:01:01,520 --> 01:01:09,020
I wanna fly with the chestnuts, I wanna shoot past the stars,

1186
01:01:09,020 --> 01:01:17,020
I wanna think even till the flames never bend before,

1187
01:01:17,020 --> 01:01:21,520
when I've been raised like purple and orange,

1188
01:01:21,520 --> 01:01:28,020
you can count the colors, the water, fly with the chestnuts,

1189
01:01:28,020 --> 01:01:32,520
I wanna shoot past the stars,

1190
01:01:32,520 --> 01:01:39,520
what's done, this done,

1191
01:01:39,520 --> 01:01:47,520
before we live and die by the number 21,

1192
01:01:47,520 --> 01:01:55,020
where energy is flowing through the sheets that are all known,

1193
01:01:55,020 --> 01:02:01,520
and the lightning, I'm sure it's a sin,

1194
01:02:01,520 --> 01:02:09,020
I wanna fly with the chestnuts, I wanna shoot past the stars,

1195
01:02:09,020 --> 01:02:17,020
I wanna take you to a place never bend before,

1196
01:02:17,020 --> 01:02:21,520
when I've been raised like purple and orange,

1197
01:02:21,520 --> 01:02:27,520
you can count the colors, the water, fly with the chestnuts,

1198
01:02:27,520 --> 01:02:32,520
I wanna shoot past the stars,

1199
01:02:32,520 --> 01:02:46,520
with you, with you,

1200
01:02:46,520 --> 01:02:55,020
12 words in my head, and without you, I'm on the sid,

1201
01:02:55,020 --> 01:03:01,520
I'm afraid in my mind, better on a man,

1202
01:03:01,520 --> 01:03:09,020
I wanna fly with the chestnuts, I wanna shoot past the stars,

1203
01:03:09,020 --> 01:03:17,520
I wanna take you to a place you've never bend before,

1204
01:03:17,520 --> 01:03:21,520
when I've been raised like purple and orange,

1205
01:03:21,520 --> 01:03:28,020
you can count the colors, the water, fly with the chestnuts,

1206
01:03:28,020 --> 01:03:32,520
I wanna shoot past the stars,

1207
01:03:32,520 --> 01:03:36,520
with you,

1208
01:03:36,520 --> 01:03:47,020
with you,

1209
01:03:47,020 --> 01:03:53,520
with you,

1210
01:03:53,520 --> 01:04:01,520
I wanna fly with the chestnuts.

1211
01:04:01,520 --> 01:04:03,520
Absolutely love that dude's voice,

1212
01:04:03,520 --> 01:04:06,520
and such a pleasure to have him on the show today,

1213
01:04:06,520 --> 01:04:09,520
for the first ever Phantom Power Artist Hour,

1214
01:04:09,520 --> 01:04:12,020
just one last note about his voice,

1215
01:04:12,020 --> 01:04:16,020
it's always fun to hear somebody singing voice in comparison

1216
01:04:16,020 --> 01:04:20,520
to their speaking voice, and he just has a lovely voice on both accounts,

1217
01:04:20,520 --> 01:04:22,520
so thanks y'all for listening,

1218
01:04:22,520 --> 01:04:24,520
don't forget to send some sats,

1219
01:04:24,520 --> 01:04:27,020
we're splitting this episode with Joe,

1220
01:04:27,020 --> 01:04:33,020
and as well as giving 1% back to the web hosting company on this one,

1221
01:04:33,020 --> 01:04:35,020
which is RSS Blue,

1222
01:04:35,020 --> 01:04:38,020
and Happy Holidays,

1223
01:04:38,020 --> 01:04:40,020
guys, happy Thanksgiving to everybody here in the States,

1224
01:04:40,020 --> 01:04:43,020
and don't forget to smile for the mugshot,

1225
01:04:43,020 --> 01:04:44,020
see ya later.

1226
01:04:44,020 --> 01:04:45,400
Thank you very much.
